HomeMy WebLinkAboutExhibit 5Attachment D
Marketing Plan
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Marketing Plan
Concessionaire will use its best efforts to generate immediate high volume traffic for the tifiami SkyLift
through promotional activities with local organizations and the involvement of tour companies, hotel
concierges and cruise line representatives. This marketing plan remains subject to change.
Marketing Strategies:
Tour Operating and Destination Management Companies: Selected local tour operating and
destination management companies will have the opportunity to sign net rate agreements with the Miami
SkyLift.
Hotel Concierges and Bell Captains: Hotel concierges and bell captains of local hotels and
establishments will be provided with brochures and other pertinent information. The Concessionaire may
offer complimentary admission to them as well as to members of local service industry associations, i.e.
Southern Florida Concierge Association. This will be done in an effort to prompt these local resources to
sell and promote the Miami SkyLift to the thousands of area visitors they service.
Port of Miami: Miami is the busiest cruise port in the world. The Miami SkvLift ride will be offered to
all cruise lines visiting the Port of Miami as an addition to their shore excursions program,
Printed Materials:•Miami SkyLift brochures will be printed and distributed to hotels, attractions, and
public places such as airports, car rental agencies, etc. The Concessionaire may utilize the services of
specialized companies to achieve the best possible distribution.
Advertisements: Advertisements may be placed in local hotel books, tourist information guides and
booklets.
Website: An attractive website will provide information about the Miami SkyLift and its Bayfront Park
location. The site wilt use the latest search engine optimization tools and technology to attract visitors,
plus the site will be linked to local, state. and international tourist related sites, again to maximize traffic
to the website.
Travel Packages: The Miami SkyLift attraction will be offered to domestic and international travel
wholesalers to be included in their travel packages.
Trade Shows: The Miami SkyLift will be promoted at trade shows, fairs and exhibits where domestic
and international buyers become acquainted with new and unusual attractions to add to their existing
programs. The company intends to attend the Florida Huddle and POW WOW, America's largest tourism
fair.
Advertisements: The Miami SkyLift will be promoted locally through advertisements and articles in
local newspapers and magazines.
Direct Marketing: The Concessionaire will target corporations and organizations directly to offer the
Miami SkyLift for charters, private functions and corporate events.