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Miami, FL 33133
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File Number: 05-00345 Final Action Date:
AN ORDINANCE OF THE MIAMI CITY COMMISSION AMENDING ORDINANCE
NO, 11000, AS AMENDED, THE ZONING ORDINANCE OF THE CITY OF MIAMI,
BY AMENDING ARTICLE 10, IN ORDER TO AMEND SECTION 10.6.3.23, TO ADD
SIGN REGULATIONS FOR VERTICAL SHOPPING CENTERS IN THE SD-23
DISTRICT CORAL WAY SPECIAL OVERLAY DISTRICT, CONTAINING A
REPEALER PROVISION AND A SEVERABILITY CLAUSE; AND PROVIDING FOR
AN EFFECTIVE DATE.
WHEREAS, the Miami Planning Advisory Board, at its meeting of April 6, 2005, Item No. 7
following an advertised hearing, adopted Resolution No. PAB 37-05 by a vote of six to zero (6-0).
RECOMMENDING APPROVAL to amend Zoning Ordinance No. 11000 as hereinafter set forth; and
WHEREAS, the City Commission, after careful consideration of this matter deems it advisable
and in the best interest of the general welfare of the City of Miami and its inhabitants to amend
Ordinance 11000 as hereinafter set forth:
NOW, THEREFORE, BE IT ORDAINED BY THE COMMISSION OF THE CITY OF MIAMI,
FLORIDA:
Section 1. The recitals and finding contained in the Preamble to this Ordinance are hereby
adopted by reference thereto and incorporated herein as if fully set forth in this Section.
Section 2. Ordinance, No. 11000, as amended, the Zoning Ordinance of the City of Miami,
Florida, is hereby amended by amending the test of said Ordinance as follows: {1}
"ARTICLE 10. SIGN REGULATION.
Section 10.6 Special Districts.
Section 10.6.3.23. SD-23 Coral Way Special Overlay District
* * *
10.6.3.23.1 Vertical Shopping Center Sign Regulations
A Vertical Shopping Center is a retail building containing four (4) or more major retail establishments,
each of which occupies 20,000 or more square feet and which are located in a vertical configuration.
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File Number: 05-003.45
1. Primary Building Identity Sign
Each Vertical Shopping Center may install one primary building identity marquee for the entire
site located a the primary street facade of the building. This marquee may contain the name of
the center only; however, if the center is named utilizing the name of the primary retail tenant,
then that tenant's name and the name of the center may be incorporated into the marquee.
The marquee may consist of vertical and/or horizontal architectural elements, which
incorporate the graphic logo and/or name of the center. The "sign" portion of the marquee may
utilize no more than 60% of the overall area in square footage of the marquee, not to exceed a
total sign area of 300 square feet. The marquee may be single -faced or double-faced
depending on the architectural design of the marquee. The marquee must be designed to be
part of the overall architectural development of the facade.
2. Primary Retail Tenant Sign
Primary Retail Tenant is defined as a retail tenant who occupies more than 20,000 square feet
of retail space within a Vertical Shopping Center.
(a) Primary Retail Tenant Building Identity Sign Areas
Each Vertical Shopping Center shall be entitled to create an architectural sign area on two of
the facades of the building provided that the sign area are on two different facades and at least
one fronts on a street. The architectural sign area may hold up to six (6) Primary Retail Tenant
identity signs.
The Primary Retail Tenant identity signs shall be cut-out, punch through aluminum face signs (
face type of signs). The total sign area for the two (2) identity sign areas shall not exceed 4 %
of the cumulative facade area of the adjacent facades of the building. Up to six (6) Primary
Retail Tenant identities may be exhibited. However, no individual retail tenant identity sign may
exceed 120 square feet in total sign face area. Light box type of sign with luminous plastic or
acrylic panels are prohibited. Exposed neon or light sources are prohibited.
(b) Projecting Blade Signs
Vertical Shopping Centers may include projecting blade signs located in predetermined
architectural locations along the facade of the building and with a predetermined and approved
design. Each Primary Retail Tenant may apply their logo text and graphics to be incorporated
into these features. Each one of these projecting blade signs may not be more than 50 square
feet in sign area on the blade sign panel. Light box type of sign with luminous plastic or acrylic
panels are prohibited.
(c) Primary Retail Tenant Facade Signs
Primary Retail Tenants in Vertical Shopping Centers may install one facade or wall type of sign
located on the architectural facade directly above the entrance of the tenant's storefront. This
sign is to be made up of individual channel letters attached directly to the wall or facade with a
six inch (6") stand-off spacer. No raceway or surface jumping of electrical wires are permited.
All Primary Retail Tenant facade or wall signs shall be set on a tinier to go on and off with all
other tenant signs.
The Primary Retail Tenant facade signs may use either reverse channel "halo" type of
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File Number: 05-00345
illumination or they may be of a face illuminated channel letters using the tenant's logo
graphics and colors, (or both). The Primary Retail Tenant facade signs may occupy no more
than 60% of the width of the tenant's linear front footage centered in the space. Overall sign
area height for any logo or portion of tenant's text may not exceed 24" in overall height. No
sign ,regardless of length of length of tenant's facade, may exceed 100 square feet in overall
sign area. Light box type of signs with luminous plastic or acrylic sign faces are prohibited.
Exposed neon or open light sources are prohibited.
(d) Primary Retail Tenant Art Image Panels
Each Primary Retail Tenant in a Vertical Shopping Center shall be permitted to install a
maximum of two Art Image Panels, as defined below, along the perimeter of the Vertical
Shopping Center.
Art Image Panels shall consists of an area to be primarily a creatively, cropped, professional
photographic image. Panels will be a large format, perforated 3M digitally printed vinyl, adhered
to the building or adhered to a rigid prefabricated aluminum perforated mesh panel applied to
the building. Banners are not a permitted form of art image panel under this provision.
The total aggregate area of all art image panels in the Vertical Shopping Center shall not
exceed twenty percent (20%) of the total facade area of the Vertical Shopping Center. No
individual art image panel shall exceed 350 square feet in area and any signage incorporated
into such panels shall not exceed twenty percent (20%) of the total area of such panel;
aggregation of sign areas shall not be permitted from one panel to another. All tenant art image
panels require a Class II Special Permit approval.
(e) Ground Floor Level Facade Signage
Facade signs for retail establishments occupying the ground floor level of Vertical Shopping
Centers must be confined to the architecturally designated sign band area on the building.
Signs within this sign band may not exceed twenty four inches (24") in overall height of sign
area. text or individual letters may not exceed eighteen inches (18") in overall capital letter/
Togo height and may not exceed sixty percent (60%) of the width of the area between any
tenant's demising partition lines with the sign centered between/within the tenant space. Signs
may consist of no more than two Imes of text or letters. In no event should any single ground
floor level facade sign exceed a maximum of 24 square feet in size.
Where a tenant's space is located so that it has two storefronts, (facing a front street and a
side), then each storefront shall be entitled to a sign equal to the size of the primary tenant fac
ade sign. No more than one sign per street frontage shall be permitted.
Tenant canopy or awning signs are permitted where the canopy or awning is a part of the
approved architectural design of a given storefront. A sign consisting of the name and/or logo
of the establishment along the valance edge of the canopy may be permitted. Such sign may
be no larger than six inches (6") in overall height for all logo and/or text and no longer than fifty
percent (50%) of the width of the awning.
One hanging under canopy sign, perpendicular to the storefront, located adjacent to the front
entrance of the premises shall be permitted per retail tenant. The hanging under canopy sign
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shall hang from a hanging bracket consistent with the overall signage package for the Vertical
Shopping Center. The display panel part of the sign will be no larger than 6 square feet in
overall sign area for each sign face. The sign is double faced. The overall capital letter height
of any letters or logo may not exceed 8". The sign is to be illuminated with external spotlights
only. No internal illumination is permitted. Sign may be made of wood, metal or painted pvc
board or acrylic. Unpainted acrylic or plastic is not permitted, Jewelite trim or letters on any
sign parts are not permitted.
(f) Window Signs
Each ground floor retail tenant may display their name and/or logo on the display window glass
of the shop. One of the following options are available for this sign type. Tenant name on
window glass may be applied directly to the inside of the glass on one window adjacent to the
entry door in a professional way using silk screening, painting and/or computer generated vinyl
die -cut lettering. The maximum capital letter height of the lettering and/or logo may be no more
than 6". The overall sign area for this sign may not exceed 4 square feet.
As a alternative window sign, each tenant may place its name and/or logo along the bottom of
the window in a continuous band applied to the inside of the glass in a professional way using
silk screening, painting and/or vinyl die -cut lettering. The maximum height of the logo and/or
letters may not exceed 3". The sign may run the entire width of the storefront in evenly spaced
intervals provided the maximum height to the top of the logo or letters is no more than 12"
above the bottom of the window frame.
Tenants with multiple storefronts may have one window sign per storefront.
Tenants may display only one "open" sign in their window at the primary entry to the shop.
This sign may be of a skeleton neon configuration consisting of no more than two colors and
the sign may be no larger than 2 square feet in overall sign area.
Tenants may use an area no larger than one square foot for the display of credit card or other
bank association decals or stickers. These must be located in the window immediately
adjacent to the front door and be located in the bottom corner of the window no more than 3"
from the side and bottom mullion of the window frame. These decals may not be placed on
doors.
Each tenant space shall have a postal ID number located by the owner above the entry door to
the space. This will consist of 3" white vinyl die cut letters located on the inside of the window
glass.
(q) Temporary Advertising Signs
Any temporary signs located within any tenant space on the site and situated so as to be visible
from the pedestrian walkway and/or street or roadway shall subject to these criteria. No more
than two paper or cardboard signs or posters may be displayed so as to be visible in any
storefront window at any given time. These signs or posters may not exceed 2 square feet in
total sign area.
(h) Exterior Restaurant Menu Boards
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In addition to other signape permitted by this section, restaurants in Vertical Shopping Centers
may display a menu board. The menu board may not exceed 24" wide x 30" high and 4" deep.
The display must be made out of wood, brass or painted aluminum and be fabricated so as to
display a copy of the restaurant's menu, which may be changed on a daily basis. The display is
to have a case lock to prevent tampering with the menu. The display must be wall mounted
within 5'-0" of the entry to the restaurant. The display may be internally or externally
illuminated provided no light is visible form or glares into a public right-of-way.
Section 3. All ordinances or parts of ordinances insofar as they are inconsistent or in conflict with
the provisions of this Ordinance are hereby repealed.
Section 4. If any section, part of section, paragraph, clause, phrase or word of this Ordinance is
declared invalid, the remaining provisions of this Ordinance shall not be affected.
Section 5. This Ordinance shall become effective thirty (30) days after final reading and adoption
thereof. {2}
APPROVED AS TO FORM AND CORRECTNESS:
RNANDEZ,
NEY
Footnotes:
{1} Words and or figures stricken through shall be deleted. Underscored words and/or figures shall be
added. The remaining provisions are now in effect and remain unchanged. Asterisks indicate omitted
and unchanged material.
{2} This Ordinance shall become effective as specified herein unless vetoed by the Mayor within ten
days from the date it was passed and adopted. If the Mayor vetoes this Ordinance, it shall become
effective immediately upon override of the veto by the City Commission or upon the effective date
stated herein, whichever is later.
City of Miami
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