HomeMy WebLinkAboutDesignation ReportBUENA VISTA POST OFFICE /
MOORE FURNITURE BUILDING
4000-4040 NE 2ND AVENUE
Designation Report
City of Miami
REPORT OF THE CITY OF MIAMI
PRESERVATION OFFICER
TO THE HISTORIC AND ENVIRONMENTAL PRESERVATION BOARD
ON THE POTENTIAL DESIGNATION OF THE
BUENA VISTA POST OFFICE / MOORE FURNITURE BUILDING
AS A HISTORIC DISTRICT
Prepared by Kisa Hooks for Janus Research,
Prepared by
Passed and
Adopted on
Resolution No.
Consultant
Sarah E. Eaton, Preservation Officer
CONTENTS
I. General Information 4
II. Significance 7
III. Description 11
IV. Planning Context 19
V. Bibliography 20
3
I. GENERAL INFORMATION
Historic Name:
Buena Vista Post Office / Moore Furniture Building
Current Name:
Old Buena Vista Post Office / Moore Furniture Building
Location:
4000-4040 NE 2nd Avenue
Miami, Florida
Present Owner:
Buena Vista Post Office:
SDBM Inc
6655 Brevity Lane
Miami Beach, FL 33141
Present Use:
Commercial
Zoning District:
SD-8 Miami Design District Special District
Tax Folio Numbers:
01-3124-027-0010
01-3124-027-0020
Boundary Description:
Moore Furniture Building:
Dacra Design Moore LLC
1632 Pennsylvania Avenue
Miami Beach, FL 33139-7713
Lot 1, less the easterly five feet, and Lots 2 through 4 of Block 1, of the plat of
COMMERCIAL BILTMORE, as recorded in Plat Book 6 at Page 132, of the Public
Records of Miami -Dade County, Florida; together with Lots 1 and 2 of Block 10 of
the plat of BILTMORE SUBDIVISION, as recorded in Plat Book 6 of Page 67, of the
Public Records of Miami -Dade County, Florida; together with Lots 3 and 5 of
4
BILTMORE SUBDIVISION AND COMMERCIAL BILTMORE SUBDIVISION, as recorded in
Plat Book 45 of Page 55, of the Public Records of Miami -Dade County, Florida.
Classification:
Historic District
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BUENA VISTA POST OFFICE /
MOORE FURNITURE BUILDING
4000-4040 NE 2ND AVENUE
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II. SIGNIFICANCE
Specific Dates:
Buena Vista Post Office - 1921
Moore Furniture Building - 1922
Architect:
Buena Vista Post Office - David P. Davis
Moore Furniture Building - David P. Davis
Builder/Contractor:
Buena Vista Post Office - P. J. Davis
Moore Furniture Building - P. J. Davis
Statement of Significance:
The Buena Vista Post Office and the Moore Furniture Building are significant to the
historical, architectural, and cultural development of the City of Miami. These two
buildings were built during the Land Boom era of the 1920s to provide business
amenities that served as an impetus for future commercial and residential
development in the Buena Vista area. Renowned developer D. P. Davis and
prominent local pineapple plantation owner Theodore Vivian (T. V.) Moore were
the two like-minded individuals who took the initiative to build these building that
soon marked the commercial core of the Buena Vista area. The Buena Vista Post
Office and the Moore Furniture Building reflect the prosperity and frenetic pace of
successful real estate development during the Florida real estate boom. These
buildings are also noteworthy for their scale and materials of construction, which
that distinguished them from their surroundings and made them architectural
innovations of the time.
Settlement of Buena Vista began as early as 1892 when it was a small village
adjoining, but not within the city limits of Miami; it was located about six miles north
of the city. The development of the area, which was originally part of the
homesteads of William Gleason and E. L. White, parallels that of Miami. Gleason, a
prominent and somewhat notorious figure in early Dade County politics, arrived in
Miami after the Civil War. He left the area in 1876 but retained his homestead for
several years, eventually turning it over to his son. E. L. White homesteaded 160
acres from NE 41st Street to NE 54th Street between NW 2nd and NE 2nd Avenues. E.
L. White and his family moved to Dade County from Georgia, via Quincy, Florida
and claimed the area from which the Buena Vista Post Office and the Moore
Furniture Building were carved in the early 1920s.
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In 1902, ten years after the early settlement of Buena Vista, T. V. Moore, settled in
the area via Indian River, Florida and began a pineapple plantation that would
rival those commercial fruit groves started by the English and French settlers and
other early homesteaders in Coconut Grove and Cutler. T. V. Moore was a
descendent of the Honorable John Moore (1658-1732), an Englishman appointed
Attorney General under William Penn during the colonization of the United States.
For national defense purposes during the Revolutionary War, the United States
purchased the land on which West Point now stands from Stephen Moore, T. V.
Moore's great grandfather. T. V. Moore was a descendent of generations of
scholars, theologians, agricultural experts and military leaders who helped found
this country. By 1910, T. V. Moore continued the family tradition of excellence and
was coined "The Pineapple King of Florida." The same year he turned his
plantation, which had become too valuable for fruit cultivation, into a "sixty-two
million dollar development of twenty-five hundred acres known as Miami Shores."
This was the first of a series of developments and investments that would diversify
and transition Moore's pineapple plantation into prime real estate.
During the 1910s, following the explosive growth of Miami to the south, the Buena
Vista area was poised for an expansion that paralleled that of Miami. By 1915, the
City of Miami Beach had been incorporated, and new highways were
constructed that linked the region with other parts of the state and the nation. In
1916, Villa Vizcaya, James Deering's magnificent Mediterranean -inspired estate on
Biscayne Bay was completed. The pace increased exponentially after that, and
by 1921, Downtown Miami real estate was selling at a premium. It was in this
climate that T. V. Moore and area newcomer D. P. Davis would begin
development in the Buena Vista area that would transform it into a commercial
and residential hub.
By the 1920s, both T. V. Moore and D. P. Davis were independently involved in the
Buena Vista area that had previously included the Biltmore and Shadowlawn
subdivisions. In 1920, T. V. Moore and his wife Mary and Z. T. Merritt and his wife
Polly platted the Biltmore subdivision. Moore and his family lived in a
Mediterranean Revival mansion located along Moore Parkway, the main avenue
traversing the Biltmore subdivision.
Around the same time, entrepreneur, architect, and financier, D. P. Davis,
envisioned developing the area now known as Buena Vista. This event preceded
his development of Davis Islands, the state's largest land development project in
Tampa. David P. Davis, a native of Green Cove Springs, Florida, worked for United
Realty Company, but was also the president of D. P. Davis, Inc., his real estate firm.
In 1907, his real estate career began in Jacksonville but was interrupted when he
traveled to Panama, where the Panama Canal was under construction. He
worked as a merchant supplying various necessities to the canal workers. Davis
returned to Jacksonville at the beginning of World War I and left for Miami after
the Armistice of 1918 to be a real estate salesman. Thriving on the competitive
nature of real estate and promotion, Davis gained a reputation for his successful
marketing of properties that other men were unable to move. He often used his
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personal capital to acquire and then sell off languishing subdivisions and used the
profits to develop his own projects, like the construction of the Buena Vista Post
Office. In 1920, Davis and his wife Marjorie subdivided the Shadowlawn area of
Buena Vista. Two years later in his usual fashion, Davis sold Shadowlawn to finance
the construction of the Buena Vista Post Office. Davis hoped to spawn
commercial development in the Buena Vista area by constructing space for
essential services like the post office.
D. P. Davis and T. V. Moore began a joint -development at the northwest corner of
NE 40th Street and Biltmore Avenue (currently NE 2nd Avenue). Davis built the
Buena Vista Post Office in 1921 and then persuaded Moore to build the Moore
Furniture Building around the post office. The post office, a simple Masonry
Vernacular structure with strong Neoclassical features, represented the larger
vision held by Davis. Davis cleverly employed the Neoclassical style in the design
of the post office which elevated it to the status reserved primarily for prominent
civic buildings and homes for the elite. In doing so, he set the stage for future
development in the area.
When Moore agreed to let Davis design the Moore Furniture Building, Davis
followed the precedent set by his post office design for the building and used a
pragmatic design that artistically combined a furniture showroom and warehouse
within the four-story edifice. The Moore Furniture Company was a pioneer
institution as one of the first stores devoted strictly to furniture in the United States.
Remarkably it took only ninety-four days to construct the Moore Furniture Building,
a feat accredited to the construction ability of P. J. Davis and the mild Florida
climate. Windows dominate the front facade of this fireproofed, reinforced
concrete building. Limestone trim along the arched, outer bays, and buff brick
facing along the cornice line lend to the building's overall attractive appearance.
The interior makes as much a statement by day as it did by night thanks to the
impressive four-story atrium illuminated by a skylight and the lighting campaign
adopted by the company. The Biscayne Electric Supply Company won the
contract to light the building, a symbiotic relationship that led to hundreds of other
contracts for Biscayne Electric and thousands in sales for the Moore Furniture
Company.
At the time, the joint -venture was speculative but proved successful as the two
buildings became the epicenter of the commercial core of the Buena Vista area.
By 1926, the Moore Furniture Company built a north extension to their building
designed in the same style as the 1922 original. Similarly, this commercial area
attracted more businesses, and therefore, required residential fabric to support the
growing area. This resulted in the remarkable residential neighborhood of single-
family housing, small apartment buildings, and commercial buildings that now
comprise the Buena Vista East Historic District.
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Relationship to Criteria for Designation:
As stated above, the Buena Vista Post Office / Moore Furniture Building has
significance in the historical and architectural heritage of the City of Miami;
possesses integrity of design, setting, materials, workmanship, feeling and
association; and is eligible for designation under the following criteria:
3. Exemplifies the historical, cultural, political, economical, or social trends of the
community.
In an era teemed with potential, D. P. Davis and T. V. Moore were
predecessors to the development tycoons responsible for the Florida Land
Boom era of the early part of the twentieth century. The construction of the
Buena Vista Post Office and the Moore Furniture Building represents a
moment of clairvoyance that raised the bar for the architectural quality and
business standard of enterprises that would develop in the area.
Consequently, these buildings reflect the historical and community
development trend that established the commercial heart of Buena Vista.
The Buena Vista Post Office and the Moore Furniture Building are also
noteworthy for their speed of construction and use of materials that would
come to represent the frenetic pace of real estate development during the
Florida Land Boom era.
5. Embodies those distinguishing characteristics of an architectural style, or
period, or method of construction.
Both the Buena Vista Post Office and the Moore Furniture Building represent
high -style masonry vernacular construction with Neoclassical elements
uncommon to South Florida in the early 1920s. The four-story atrium of the
Moore Furniture Building serves as a design element that takes advantage of
South Florida's abundant natural light and also provides a focal point for the
ground floor showroom as it unifies the interior space. In addition, the layout
and orientation of the buildings present a unique dialogue with each other
and response to their physical location. Similarly, both buildings were
constructed within one year of each other, which represents the speed of
construction that made Miami nationally -acclaimed in terms of its extensive
building program of the 1920s.
6. Is an outstanding work of a prominent designer or builder.
D. P. Davis designed both the Buena Vista Post Office and the Moore Furniture
Building. D. P. Davis was a prominent Florida real estate developer,
contractor, and architect responsible for many outstanding structures in
Miami, including the Fairfax Theatre and Apartments. He also made a
significant impact and contribution to the history of land development in
Florida with Davis Islands, an unprecedented land development in Tampa.
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III. DESCRIPTION
Present and Original Appearance:
Setting:
The Buena Vista Post Office / Moore Furniture Building is located at the northwest
corner of NE 2nd Avenue and NE 40th Street. The main elevation of the Buena Vista
Post Office faces south onto NE 40th Street. The "L-shaped" Moore Furniture
Building has two entrances: the original entrance faces south onto NE 40th Street,
and the other faces east onto NE 2nd Avenue. The Buena Vista Post Office building
occupies a 3,375-square-foot lot. The Moore Furniture Building occupies a 30,186-
square-foot parcel.
Buena Vista Post Office:
The Buena Vista Post Office is a two-story, concrete structure with several
Neoclassical architectural elements. This square building has a concrete structural
system that rests on a continuous concrete foundation. The principal areas of
elaboration include ornamentation around the windows, central doorway, and
the doorway. The singular block of the building is articulated by projecting central
bays on all facades. The primary facade (south) has symmetrically balanced
windows flaking its double doors, and it is divided into three bays with the center
bay receiving the most attention. The center bay is first articulated by pilasters
that support a dentilated architrave with modillions; the frieze above is engraved
with the words "Buena Vista." The doorway has elaborate decorative surrounds
with a full, three -light transom, and a circular cartouche featuring a profiled bust of
George Washington. The main entrance is accessed by tiered, marble stairs. In
lieu of a cornice, the flat roof has a frieze that wraps around the entire building;
the edges are inlayed with bas-relief swags. The recessed windows are of metal,
single -hung sash type. The fenestration has been covered with steel security bars.
Over time, the building has experienced changes in paint scheme and interior
modifications to allow for more work space. Recently, the double doors were
restored.
Moore Furniture Building:
The Moore Furniture Building is a four-story, L-shaped building that was constructed
in two stages; the southern portion was completed in 1922, and the northern
extension was completed in 1926. The first stage completed in 1922 surrounds the
Buena Vista Post Office. The entire building spans the block between NE 40th and
NE 41st Streets along NE 2nd Avenue. It is a masonry building that rests on a
continuous concrete foundation. All principle facades are clad in buff colored
brick and feature limestone trim; additional exterior finishing includes metal, tile,
and stucco. Fenestration throughout is of metal, single -hung sash type and is
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located on every floor and every bay. Due to the overall massing and shape of
the building, it is divided into three parts: the main south elevation and entrance
that faces NE 40th Street; the east elevation and secondary entrance that face NE
2nd Avenue; and the northeast corner and north elevation that face NE 4l st Street.
Each of the sections is articulated differently due to its length and orientation.
However, the placement and style of orientation throughout the building present
a harmonious architectural statement.
The south elevation is five bays wide; it has a dentilated parapet, and its outer
bays are articulated by monumental vertical arches. The name "Moore Furniture
Co" is inscribed in cast stone in the parapet of the three central bays. The center
bays are further defined by four-story pilasters. Fenestration is grouped in triplicate.
The space above the fourth story windows of the outer bays is topped with panels
featuring bas-relief swags. The central entrance leads to the four-story atrium
inside the building, which is another of the building's finest architectural features.
The central entrance once featured a copper and glass marquee.
The east elevation is three bays wide and features the same dentilated parapet.
Although this side is much longer than its southern counterpart, the rhythm of the
facade differs due to its fenestration and shape of its outer bays. The outer bays
are articulated by similar monumental vertical arches. Windows are grouped in
triplicate in the outer bays and individually for the five central bays. The
secondary entrance is marked by a five -arch loggia that corresponds to the five
central bays.
The rounded northwest corner is four -bays wide and is articulated by two-story
pilasters. A third entrance has been recently added to the corner; it is covered by
a cloth awning. The north and west elevations are unadorned and covered in
stucco; the windows are much smaller and paired.
The Moore Furniture Building features an impressive main interior space. The main
(south) entrance leads into a four-story atrium that is topped by a skylight. Ivory -
colored, Ionic columns serve a structural and aesthetic function and draw the eye
upward to the skylight. An ornate metal railing is found on each of the upper
floors. The skylight features a dentilated base and has a grid support screen that
allows light to diffuse into the interior.
The main entrance has been changed numerous times from its original copper
and glass marquee. It once featured a flat, projecting canopy that has since
been removed. The south entrance is now recessed and two -stories high. The
ground -level storefronts to the west of south entrance have cloth canopies that
feature the store's company name. Similarly, an entrance has been added to the
rounded northwest corner. Recently, the building has been cleaned and
rehabilitated to reflect its original architectural splendor.
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Contributing Structures and/or Landscape Features:
The contributing structures within the site are the Buena Vista Post Office and the
Moore Furniture Building as described in the preceding text.
Because of its exception architectural importance, and because it is customarily
open to the public the atrium of the Moore Furniture Building shall be considered
as an interior space subject to regulation. Those features subject to review shall be
limited to the open atrium itself, the skylight, and those elements that provide
enclosure to the atrium including the columns and railings. Any alterations shall be
guided by the U. S. Secretary of the Interior's "Standard for Rehabilitation." Any
offices/spaces beyond the atrium shall not be subject to review.
There are no contributing landscape features on the site.
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Buena Vista Post Office / Moore Furniture Building
4000-4040 NE 2nd Avenue
Photograph, facing northwest
2003
14
Buena Vista Post Office / Moore Furniture Building
4000-4040 NE 2nd Avenue
Aerial photograph circa 1923, facing northeast
Courtesy of the Historical Museum of Southern Florida
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Buena Vista Post Office
4000 NE 2nd Avenue
Photograph, facing north
2003
16
Moore Furniture Building
4040 NE 2nd Avenue
East and north elevations
2003
17
Moore Furniture Building - Interior Atrium and Skylight
4040 NE 2nd Avenue
Facing north
Circa 2000
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IV. PLANNING CONTEXT
Present Trends and Conditions:
The Buena Vista Post Office experienced a programmatic change in the 1960s
and has since been used as office space for law firms, insurance agencies and is
currently occupied by the "o8o" Studio Showroom. The Moore Furniture Building is
owned Dacra and occupied by various interior design and furniture companies.
The Moore Furniture Building underwent a major two-year rehabilitation from 1997
to 1999, which restored it to its original splendor. The buildings are located in the
City of Miami Design District.
Preservation Incentives:
The Buena Vista Post Office and the Moore Furniture Building serve as models
illustrating the opportunities for economic investment in historic buildings and
appropriate adaptive reuse. Historic site designation should be used as a tool to
preserve the physical character of both buildings, and thereby, maintain
neighborhood and create a sense of pride and community throughout the City of
Miami Design District.
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V. BIBLIOGRAPHY
"Absolutely Florida: Miami & Miami Beach". Retrieved August 22, 2003, from
website: http://www.funandsun.com/1 tocf/allgosf/dsnf/dsn.html.
"Buena Vista: From Pineapple Plantation to Gentrification". Design Miami -
Newsletter 04 I Outing. Retrieved September 8, 2003, from website:
http://www.designmiami.com/nI/nl_04outinq.cfm.
City of Miami Planning Department. Buena Vista East Historic District: Designation
Report.
Cross, Lenora Routon. "The Moores of West Point". Retrieved September 17, 2003,
from website: http://www.jaycross.com/jayahoo/The%20Moores.htm.
Davis Islands - Multiple Properties Submission. The National Register of Public
Places. Dated August 1998. Washington, D.C.: National Park Service.
"Do Store Lighting Campaigns Pay?" in Light Touches, Volume II, No. 4, April 1922
pp. 3-5.
"Famous Americans". Retrieved September 17, 2003, from website:
http://www.famousamericans.net/johnmoore/.
"First Federal Congress: Petitioning the Federal Government". Retrieved
September 17, 2003, from websites:
http://www.hfni.asehd.qwu.edu/-ffcp/exhibit/p11/p11 3.html.
http://www.hfni.cisehd.awu.edu/-ffcp/exhibit/p11/p11 4text.html.
Florida Division of Historical Resources. Dade County Historic Survey, August 1978.
Tallahassee: Florida Master Site File.
Kleinberg, Howard. "Mary Moore sparked early clubs." The Miami News, Saturday
May 18, 1985.
"Miami Builds with Speed." The Miamian, March 1922, pp.4-6.
Miami -Dade County Public Library. Florida Files Collection. Florida Room.
Miami -Dade County Public Library. Agnew Walsh Collection. Florida Room.
"New Post Office for Buena Vista." The Miami News, March 5, 1964.
"Post Office Dedication." The Miami News, September 22, 1964.
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Renovation plan for Moore Furniture Building. Architectural Design Consultants.
Dated April 1, 1996. Courtesy of Dacra.
"Sally's Family Place - NEIGHBORS". Retrieved September 17, 2003, from websites:
http://www.sallysfamilyplace.com/Neighbors/MooreJohnPA.htm,
http://www.sallysfamilyplace.com/Neighbors/MooreColJohnNY.htm,
http://www.sallysfamilyplace.com/Neighbors/MooreStephen.htm.
"Skyscraper Planned." The Miami News, February 2, 1964.
With D. P. Davis in Miami: before he stared Davis Islands," Tallahassee Daily
Democrat, Friday, October 2, 1925.
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