HomeMy WebLinkAboutcover memo1.
CITY OF MIAMI, FLORIDA
INTER -OFFICE MEMORANDUM
TO :
FROM
Hon rabic Mayor,
rs of the
Joe la
Ch ministrator/City Manager
DATE ' FILE : FM-054.doe
Resolution approving a Marketing
SUR,JFC- Partnership Agreement with Cardiac
Science, Inc., to enhance and expand
the City's Public Access Defibrillator
REFERENCES : ("PAD") Program
ENCLOSURES; Resolution, Contract
RECOMMENDATION
It is respectfully recommended that the City Commission adopt the attached Resolution authorizing the
City Manager to execute a Marketing Partnership Agreement ("MPA") with Cardiac Science, Inc.
("Cardiac Science"), a non-local/non-minority vendor, located at 1900 Main Street, Suite 700, Irvine,
California 92614, using the City of San Diego Contract/RFP No. 4318-01-Y, to enhance and expand the
City of Miami's Public Access Defibrillation ("PAD") program for Citywide use, for a term of one (1)
year, with the option to extend for four (4) additional one-year periods.
The Resolution further establishes a new special revenue fund entitled: "Public Access Defibrillation
("PAD") Program," and appropriating said funds for the operation of same, in accordance with the
Marketing Partnership Program ("MPP") to generate revenue to fund existing and additional facilities,
projects, programs and activities from Cardiac Science, Inc. and other PAD related funding sources.
BACKGROUND
Two (2) precedence's of the City of Miami Department of Fire -Rescue are to "save lives" through early
defibrillation and to make Automatic External Defibrillators ("AEDs") as accessible as fire extinguishers
in the City of Miami. Pursuant to Ordinance No. 12402, adopted September 11, 2003, the Department of
Fire -Rescue has a .need to create a MPP to generate revenue to fund existing and additional facilities,
projects, programs and activities.
The leading cause of death in the United States is sudden cardiac arrest, killing over 400,000 people each
year. The key to surviving sudden cardiac arrest is the speed of response that a victim receives an
electrical shock to the heart, to reverse sudden cardiac arrest. Cardiac Science has demonstrated an
interest in the City's PAD program by submitting a proposal to enter into a Marketing Partnership
Agreement, for a period of one (1) year, with the option to renew for four (4) additional one-year periods.
This Agreement will allow the Department of Fire -Rescue to improve its public safety interoperability
within the City of Miami and to establish a self funded PAD program that will expand the use of AEDs
Citywide without increasing the City's revenue expenditure. In consideration of the rights, benefits, and
privileges granted to Cardiac Science under this aforementioned Agreement, Cardiac Science shall pay
the City a Marketing Rights Fee of $50,000 for the first year of the Agreement, $25,000 in year two if
Cardiac Science sells 226 AEDs in year one and $25,000 in year three if Cardiac Science sells 565 AEDs
from inception of program to the end of year two. Cardiac Science also agrees to credit any past (past
means: before this contract becomes effective) City of Miami Cardiac Science AED and accessory
Honorable Mayor and
Members of the City Commission
Page 2 of 2
purchases to the qualifying requirement for year 2 marketing rights fees, Furthermore, Cardiac Science
shall pay the City an incremental marketing fee for each AED and Wall Mount sold by Cardiac Science
to any party in the zip codes listed in said contract agreement and/or any party that the City of Miami
and/or its PAD Program refer to Cardiac Science. It is, therefore, practicable and most advantageous for
the City of Miami to contract with Cardiac Science; whereas, as authorized by City of Miami
Procurement Code §18-111, Miami City Code, this Agreement has been accepted and procured by the
City from the contract of another municipality. The City of San Diego, which the Chief Procurement
Officer has found was entered into pursuant to a competitive process in compliance with City laws,
policies, and procedures. Most importantly, Cardiac Science's proposal meets the objectives of the MPP
and is otherwise in the best interests of the City to participate in this Agreement.
It is now appropriate to accept said funds for the operation of same, in accordance with the Marketing
Partnership Program ("MPP") to generate revenue to fund existing and additional facilities, projects,
programs and activities from Cardiac Science, Inc., and other PAD related funding sources, and
appropriate the said MPP funds therein for this fiscal year.
Fiscal Impact: None, expenditure funded by the Cardiac Science Marketing Partnership Program.
JA/M MLK/TF/j am
FM.o54,doc