HomeMy WebLinkAboutconcessionProposed Terms for Concession
L. Location. An approximately 25,000 square foot portion of the property located at the current
site of the fountain and its surrounding plaza located in Bayfront Park (the "Site").
2. Use. SLH shall use the Site solely for the purpose of operating a tethered helium balloon ride
and directly related ancillary uses. Those directly -related ancillary uses shall be limited to private
parties, group outings, the display of advertising copy on the balloon, the gondola and potential
concession stands, selling SkyLift related merchandise and memorabilia and selling non-alcoholic
beverages and snacks at retail to SLH's patrons.
3. Condition of the Site. The Site shall be delivered to SLH in an "as is" condition and SLH
shall be solely responsible for preparing the Site according to its required specifications at its sole
cost.
4. Term and Commencement Date. The Term of the Agreement shall be five (5) years and
shall begin on the date SLH officially opens the SkyLift for business (the "Commencement
Date"). SLH shall have two (2) options for two (2) additional two (2) year periods (collectively,
the "Option Terms") on the same terms and conditions.
5. Payment Terms. SLH shall pay to BPMT (a) a guaranteed minimum annual payment during
each year of the Agreement, which shall be TWO HUNDRED SEVENTY THOUSAND
DOLLARS AND NO CENTS ($270,000.00) (the "Guaranteed Minimum Annual Payment"),
which shall be paid in twelve equal monthly installments of TWENTY TWO THOUSAND FIVE
HUNDRED DOLLARS AND NO CENTS ($22,500.00) each, plus any applicable sales and use
tax on or before the first day of each month, beginning on the Commencement Date and (b) in
addition to the Guaranteed Minimum Annual Payment referenced above, SLH shall pay to BPMT
(i) ONE DOLLAR AND NO CENTS ($1.00) for each ticket sold and (ii) five percent (5%) of the
gross annual advertising revenues resulting directly from any sponsorship agreements pertaining
only to advertisements placed on the balloon envelope.
5. Charity Events. SLH shall provide BPMT with the gross revenues from (a) four (4) events
for the benefit of BPMT and (b) two (2) events for the benefit of community or charitable
organizations selected by BPMT.
7. BPMT Advertising. At all times during which revenue paying advertisers are not being
displayed on the gondola, SLH shall affix and display banners advertising the Bayfront Park at no
charge to BPMT. When describing its location in advertisements or media releases, SLH shall at
all times refer to the Bayfront Park and shall refer to it in all print materials including tickets.
8. Utilities and Service Charges. SLH shall pay all water, sewer and electricity bills and other
utilities and services supplied to the Site by a governmental unit or a utility company.
9. Repairs and Maintenance. SLH shall make and pay for all repairs to the Site and the
Improvements and all appurtenances, equipment and systems serving the Site and shall replace all
things as is necessary to keep same in a good state of repair and good working order.
10. Insurance. SLH shall procure and maintain in effect during the entire Term and Option
Terms (a) Commercial General Liability Insurance, including products and completed operation
coverage in SLH's name with a per occurrence limit and general aggregate limit of not less than
$1,000,000.00. Consultant may provide the coverage requested herein through the use of a
primary liability policy or through a combination of primary liability and umbrella liability
policies, (b) Commercial Umbrella Liability Insurance in SLH's name with occurrence aggregate
limits of no less than $2,000,000.00. Each policy shall include BPMT and its officers, directors,
employees, agents and consultants, jointly and severally with respect to any coverage afforded by
such policies.
11. Minority Employment/Hiring of Personnel. All hiring of personnel shall comply with the
City of Miami's goals as to local preferences and minority composition. Further, SLH shall
comply with the City's Minority and Women Business Affairs and Procurement Programs.
12. Design of Facilities. The final design of the facility shall comply with all regulatory codes,
including those relating to the Americans with Disabilities Act and shall further be subject to the
good faith review and approval of BPMT.
13. Continuous Operation. SLH agrees to operate during the entire Term and Option Term,
with minimum operating hours, which shall be 9:00 a.m. to 11:00 p.m. on Sunday through
Wednesday and 9:00 a.m. to 12:00 a.m. on Thursday through Saturdays and weekdays before
nationally recognized holidays. These hours may be extended at the sole discretion of SLH as
long as they comply with the hours authorized by I3PMT and shall be subject to further
exemptions to be determined.
Financial Projections*
Annual Revenue
Customers - Retail - Adults**
Customers - Retail - Children**
Customers - Wholesale** (Tour Co.'s, Cruise L.'s)
Advertising Opportunity - Envelope
Events (Corporate Parties, Weddings, etc.)
Other Revenues (Merchandise)
Total Revenue
Annual Expenses
Concession Payment
Ticket Revenue Sharing
Charity Event Expenses
General Manager
Operations Manager
Assistant Manager
Ride Conductor Compensation
Additional Staff
Helium (annually)
Insurance
Security
Equipment Amortization over 5 years
Marketing/Advertising
Cost of goods sold
Dividend Payment (Subscription) 12% p.a,
Balloon Financing p.a. (2 years)***
Administrative Expenses
Miscellaneous/Unexpected Expenses
Total Expenses
Gross Profit (before taxes)
# of Patrons Rate p. Person
35,000
15,000
25,000
$ 14.00
$ 7.00
$ 11.00
Total
$490,000
$105,000
$275,000
$800,000
$240,000
$150,000
$2,060,000
Quantity Cost Total Cost
12 $ 22,500 $270,000
1 $ 75,000 $ 75,000
6 $ 5,000 $ 30,000
1 $ 70,000 $ 70,000
1 $ 50,000 $ 50,000
1 $ 35,000 $ 35,000
4 $ 25,000 $100,000
4 $ 20,000 $ 80,000
1 $ 35,000 $ 35,000
1 $150,000 $150,000
1 $ 50,000 $ 50,000
I $175,000 $175,000
I $ 50,000 $ 50,000
1 $ 75,000 $ 75,000
1 $ 72,000 $ 72,000
1 $ I3,400 $160,800
1 $ 40,000 $ 40,000
1 $ 50,000 $ 50,000
$1,567,800
S 492,200
A ride will typically Iast fifteen (15) minutes. That amounts to four (4) flights an hour,
day and night. In a ten (10) hour day and approximately thirty (30) passengers per ride,
the SkyLift could carry up to one thousand two hundred (1200) people a day. Data of
other balloons has shown that $ I4.00 per passenger is a realistic amount for admission..
Further, the projections below are based on oral and written information provided by both
other balloon operators and the manufacturer of the SkyLift.
* These are projections for the first fiscal year of the SkyLift. The Company expects the
Gross Profit to increase by approximately ten percent (10%) annually for a period of five
(5) years due to increased marketing revenues.
** Based on weather research conducted by the Company, the management estimates that
the SkyLift will be able to operate an average of 280 days of the year due to adverse
weather conditions. The numbers above are based on transporting only an average of 268
patrons a day. In the event the SkyLift can operate on more than 280 days during any
given year and is able to attract in excess of 268 patrons a day when operating, these
numbers will increase proportionally.
*** This payment will not be due until the SkyLift is operational and will terminate 24
months thereafter at which time the balloon will be paid in full and the Gross Profit will
increase to $ 653,000.00 according to the above projections and not taking into account
the ten percent (10%) increases assumed under *.