HomeMy WebLinkAboutESRI Info 2A Message From Our President
Dear Friends:
When ESRI was founded in 1969, we felt an almost limitless enthusiasm for the possibilities
of geographic information system (GIS) technology. We understood even then that this new
GIS technology could bring about a better future.
Our confidence in GIS is built on the belief that geography matters. It fundamentally
influences and connects our many cultures, societies, and ways of life. In this brochure, you
will find abundant evidence of the important contributions that GIS technology can make in
improving our quality of life and supporting more analytical decision making.
Our technology helps route emergency vehicles, find promising sites for fast-growing
companies, target markets for commerce, rebuild cities around the world, study behavioral
habits of wildlife species, monitor optimal land use planning, locate outages for utilities, and
perform countless other vital tasks every day.
GIS technology must constantly evolve to meet the changing needs of government, business,
natural resources, conservation, science, and education. We are ready for these changes.
Today, ESRI has more than 2,750 skilled employees worldwide who work with hundreds of
business partners and tens of thousands of users. Each one makes a unique contribution to
this remarkable technology. Each one makes a difference.
Thank you for taking the time to learn about our company. Hopefully, the stories you read in
this brochure will inspire you to consider joining the community of GIS users who use their
skills for creating a better world.
Warm regards,
qz4i'
Jack Dangermond
Mapping geography is one of humanity's most ancient arts, but today it is on the
cutting edge of information analysis. Technologically enabled maps created by
GIS help people from many lands and occupations make better decisions for their
communities. Whether business, government, education, or science, from the
largest enterprise to the single worker, GIS offers boundless possibilities.
GIS is computer software that links geographic information (where things are)
with descriptive information (what things are like). With a flat paper map "what
you see is what you get," but a GIS -generated map has many layers of infor-
mation for many ways of thinking about a geographic space. For example, if
you look at a store represented on a paper map, you see the name of the store
and a point noting where it is located. However, if you view a GIS map on your
computer, you can click on the same store and see its location, name, annual
revenue, customer flow, square footage, product mix, quarterly sales, and the
store manager's name. You can even see a photo of the storefront and receive a
virtual tour of the facility.
Many companies have a database management system in which day-to-day
information is stored. If information has location attached to it, that information
can be mapped. Using GIS, a business can unlock this spatial data and provide
the perspective for the analysis needed to succeed. From the everyday business
database GIS can represent
Customer profiles by location, demography, and purchasing power
Sales success by product, site, and sales representative
Site locations of stores, factories, and warehouses
Asset location (e.g., utility poles, pipes, and cables)
Resource locations of staff, products, and equipment
Delivery routes by land, sea, and air
GIS can integrate georeferenced imagery as data layers or themes and link them
to other data sets to produce geospatial representations of data. These geo-
graphical pictures not only depict topographical boundaries, but they also offer
special insight to planners across many disciplines such as health, agriculture, city
management, natural resources, telecommunications, and transportation. What-
ever people can imagine that needs mapping, GIS can help.
GIS—geographic information systems for better GIS also helps users anticipate future outcomes by depicting regression analysis for
decisions through modeling and mapping our world forecasting future events and processes. These studies may include drought reper-
cussions on wildlife, dam influences on urban and agrarian economies, the spread
of communicable disease, and the impacts of population growth on a township's
economic development. The ability of GIS to manage, correlate, predict, model,
and share geographic information makes GIS an essential analytical tool.
Employed by decision makers in a multitude of industries in thousands of ways, GIS software
allows its users to intelligently manage and manipulate their data. Analysts can see the patterns
and processes of projects that work and do not work. Policy makers are in a position to create
the foundation for ensuring the longevity of thriving communities, commerce, and government
as well as the longevity of the earth's resources.
National, State, and Local Government
GIs links documents and image files to
map features for an integrated view of
information.
National Government
Government agencies trust GIS technology to establish and regulate policy
and to strengthen the welfare of their citizens. GIS is also an intelligent means
for agencies to provide public information. The U.S. government relies heavily
on GIS to evaluate the results of U.S. Census 2000.
Local Government
Revenue collection, economic development, and public information are just
a few opportunities that GIS affords municipalities. The cities of Madrid,
Geneva, and Paris all use GIS for providing many city services. Bregenze, a
small township in Austria, uses GIS to meet the needs of its 12 government
departments.
Homeland Security
GIS assets at local, regional, and national levels are used in emergency
response in the areas of detection, risk assessment, mitigation and prevention,
preparedness, response, and recovery. Utilized in both natural and human -
induced disasters, GIS has merged into the common operating procedures
for public safety and emergency response activities. City, county, state, and
federal -level agencies use GIS as a common framework for organizing and
sharing data in a digital world.
Military Defense
Military defense uses GIS for intelligence, terrain analysis, mission planning,
and facilities management. Sweden integrates global positioning systems
(GPS) into its mobile GIS for a mine -clearing management system in Bosnia.
Proximity analysis is used to calculate
the closest resources for emergency
response.
and infrastructure management.
Fire/Emergency Medical Services/Disaster
GIS allows public safety personnel to effectively plan for emergency response,
determine mitigation priorities, analyze historical events, and predict future
events. Wilson Fire/Rescue Services in Wilson, North Carolina, uses GIS to get
critical information to incident responders upon dispatch or while en route to
an emergency to assist in tactical planning.
Law Enforcement
GIS is an effective crime -fighting tool. Police analysts use GIS for planning
and event modeling, tactical and strategic planning, and incident mapping.
The Chicago Police Department's Informative Collection of Automated
Mapping (ICAM) gives all police officers access to information about crime
throughout the city.
Health
Effective health care services management uses GIS not only to show what
resources and needs exist but also where to find them. Health experts also put
GIS to work in epidemiological and public health monitoring. They can geo-
graphically track public health indicators, identify disease clusters, and explore
sites of environmental risk. For example, public health departments use GIS for
mosquito abatement programs.
Transportation
GIS serves three distinct transportation needs—infrastructure management,
fleet and logistics management, and transit management. GIS offers insight
for network planning and analysis, vehicle tracking and routing, inventory
tracking, and route planning analysis. The city of Budapest, having 20,000 to
30,000 unexpected road repairs a year, relies heavily on its GIS to help plan,
coordinate, manage, and complete repair work in a timely fashion.
works as well as create efficient routes for truck
dispatch and bus stops.
GIS in law enforcement provides a valuable spatial element to
crime analysis and community policing.
site for its West Nile Virus Surveillance Program.
Business
prooiems.
Banking
Financial analysts employ GIS for targeting their markets by visualizing
service needs. Companies including Metropolitan Life and Chase
Manhattan Bank rely on ESRI® software to help them improve
operational excellence and profitability.
Insurance
Many insurance companies have made GIS a central component of their
business, using it to visualize, analyze, and distribute
risk. Companies, such as CHUBB Insurance, use ESRI's
GIS software for portfolio risk management.
Ardogistics" Route solves complex routing and
scheduling problems.
GIS is ideal for outage management
and work order processing.
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Logistics
Logistics management requires planning the distribution fleet's activi-
ties, route locations, and schedules. Argentina's telephone company,
Grupo Telefonica, uses a GIS logistics routing solution to increase the
number of daily deliveries without increasing resources.
Media
GIS is used by media bureaus for everything from analyzing circulation
and attracting advertisers to creating the maps used
in the material itself. The Associated Press, USA
TODAY, and National Geographic use ESRI's GIS soft-
ware to create accurate maps quickly for magazines,
newspapers, and online news services.
GIS maps can help keep the public informed
about street closures or openings and other
emergency services.
Real Estate
From map -based contact management to sophisticated investment
analysis in large real estate investment trusts, real estate agencies
rely heavily on electronic mapping. Many Realtors have found great
success in using the Internet to market properties. Companies, such
as SSR Realty Advisors, Inc., use GIS in commercial real estate while
REALTOR.com uses GIS to bring maps online to people shopping for a
new home.
Retail Business
Businesses maintain information about sales, customers, inventory,
demographic profiles, and mailing lists, all of which have geographic
locations. Therefore, business managers, marketing strategists, financial
analysts, and professional planners increasingly rely on GIS to organize,
analyze, and present their business data. Companies, such as Sears,
have saved millions of dollars by managing deliveries with GIS. Gold's
Gym Enterprises uses GIS to study new franchise locations. Smaller
companies, si„h ,i+,, AAS ;I --t-i— f cam„+, r — (-
find GIS usefu
maps for pror
REALTOR.com uses Internet mapping tools to
help people search 7.2 million property listings.
Utilities
Power Management
The process of routing energy is highly dependent on geographic
information. From network design to outage management, more than 80
percent of utility data management contains spatial components. Many
utility companies combine their gas and electric service to customers.
Jiangsu Provincial Power Company of China maps four kinds of data in its
GIS: the base city map data, the geoschematic of the network, facilities
data, and real-time data.
A sample map of the Nanjing City distribu-
tion power network shows poles, lines, and
transformers.
Electricity
PPL, listed as a Fortune 500 company, has used GIS for almost 30 years
to leverage facilities management (FM). PPL uses its electric facilities
database (EFD) for responding to storm -caused outages. The dispatcher
clicks on a pole, and the EFD shows all the attachments to that pole,
whether they are from a cable company or utility company. The
companies can be notified of the outage and quickly restore services.
Gas
Gas source and physical pipeline management depend on GIS for every
detail from stations and pipe pressures to valves and pipe diameter.
METROGAS, the largest natural gas distributor in Chile, uses FM GIS
applications for outage management, emergency response, gas distri-
bution, network operation, planning and research, sales, engineering,
and construction.
Mobile GIS enables field personnel to locate facilities and
capture real-time asset information.
Telecommunication companies worldwide use
GIS for customer support network management
and location -based services.
Telecommunications
GIS provides telecommunication businesses with many solutions
such as analyzing relationships among signal coverage, test results,
trouble tickets, customer inquiries, revenues, and Gap Analysis.
Velocom de Argentina uses GIS for geocoding antennas, analyzing
service areas, geocoding clients, and correlating equipment require-
ments to service area demand.
Water and Wastewater
The Colorado Springs Utility Water Resources Department's high-
resolution maps detail the location of its underground pipelines,
watersheds, reservoirs, and hydroelectric facilities. Its database of
information gained at its raw water treatment complex will help the
department assess possible expansion capabilities.
Ground orthophoto of Sand Creek Pumpstation
(ERDAS IMAGINE)
Raw water distribution reservoirs just downstream of Nichols Reservoir. These
reservoirs are used to store and capture water for distribution to water treat-
ment plants. (Photo: CSUWRD)
manage variability within production fields.
Foresters use GIS for strategic planning, modeiing ecosystem processes,
and visualizing spatial relationships.
Natural Resources
Agriculture
GIS provides the analytical capabilities that form the hub of a successful
precision agriculture system. GIS lets farmers perform site-specific
spatial analyses of agronomic data. The United States Department
of Agriculture uses GIS to map a nations farms not only by prop-
erty lines but also by crop and yield. A farmer uses GIS to forecast
crop yields and determine fertilizer spread.
Forestry
Ireland's forestry service, Coillte Teoranta, uses GIS as a key compo-
nent in managing its timber resources and maintaining sustainable
forest management. Coillte Teoranta leverages GIS functionality for
applications as diverse as land valuation, timber market analysis,
harvest route planning, and landscape visualization.
Mining
Terrain and ore body modeling, exploration, drilling, mine planning,
reclamation, and rehabilitation are important digital mapping elements
in mining. The Kaiser Jamaica Bauxite Company creates GIS -based
mine planning and operations applications.
Natural Resources
Oil and gas exploration, hydrology harnessing, timber management,
and mining operations require sound assessment to steer growth
into areas that can support it while preventing contamination of
rivers or destruction of resources. The delicate balance between
industrial development and environmental conservation requires
sophisticated modeling and spatial analytical tools. Companies and
organizations, including The Nature Conservancy, the Environmental
Protection Agency, Borax, Chevron, and the Department of Fish and
Wildlife, rely on GIS for resource analysis.
Where to drill, route a pipeline, or build a refinery are all questions
that rely heavily on an understanding of geography. That is why more
than 70 percent of major oil companies use GIS software from SSRI.
Geography provides the framework to manage and model surface
and subsurface networks and data sets.
In addition to looking forward, GIs can look back, integrating
historical data into interpretive maps.
Science and Education
Research
GIS is an ideal tool to help researchers model the real world,
classify and observe phenomena, and predict changes over
time. The goal for the ArcGIS® data models is to provide a
practical template for implementing GIS projects to make it
easier for researchers and professionals to store, analyze, and
query data. ESRI has created many data models that make
it easy to work with layers of data to observe relationships
and explore new methods to represent the world around
us. Dawn Wright of Oregon State University uses the ArcGIS
Marine Data Model as a development tool in the lab.
Libraries and Museums
GIS creates interactive maps for museum exhibits that help visitors
explore people, places, and events. GIS is also a valuable research
tool used by museum scientists and researchers to increase people's
understanding of natural systems and human cultures from
anthropology to zoology. A researcher at the American Museum
of Natural History in New York uses the museum's GIS to study the
algae levels in the Gulf of Mexico.
K-12 Education
GIS helps learners of all ages grasp the ways in which geography
matters. GIS helps students and teachers engage in studies that
require and promote critical thinking, integrated learning, and
multiple intelligences at any grade level.
Universities
The advance of GIS has opened up millions of employment
opportunities. More than 3,000 colleges and universities have
developed excellent courses and certificate and degree programs
in GIS.
GIS helps people make better
decisions for managing resources,
delivering services, and building
sustainable communities.
Env, ircmim totalNIa.nagement
and Conservation
Water
Environmental management and stewardship programs
integrate a broad spectrum of data with the analysis tools of
GIS to provide a better understanding of how elements of
natural communities interact across a landscape. GIS is used
worldwide in ecology labs, planning departments, parks,
agencies, and nonprofit organizations to promote sustainable
growth. The Los Angeles and San Gabriel Rivers Watershed
Council uses GIS for habitat, wetland, and water quality
mapping and planning. It uses GIS to map the Sepulveda
Basin including headwater stream watersheds, channel
characteristics, seasonal flow, adjacent land uses, and natural
features in the existing habitat.
Oceans
Marine GIS uses data from oceans and seas to represent
nearshore and deepwater phenomena such as current,
salinity, temperature, biological and ecological mass, and
density. The Surfrider Foundation has developed a GIS
application called Beachscape that provides up-to-date
coastal information at the community level. The South Florida
Ecosystem Restoration Program uses GIS to establish baseline
information about bottle -nosed dolphins in Florida Bay. The
team locates a pod of dolphins and then records the sighting
location using a GPS unit. They follow focal animals and
input their findings into the geodatabase.
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The GPS team looks for discharge
points and outfalls that are potential
sources for pollutants to be dumped
into the creek.
Land
Accurate information about the local landscape is critical to
making decisions about what to protect and how to protect
it. Digital maps of sites can be linked to a relational database
that stores topography, baseline data, site documentation,
and aerial digital photography. Tug Hill Tomorrow Land Trust
uses GIS to spatially illustrate natural features in the area,
identify landowners with whom the trust interacts, and evalu-
ate the protection projects according to priorities and criteria.
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Mapping watershed boundaries provides a view for
planning and managing the natural environment
G15 maps and services can be delivered
across an enterprise or shared on the
Web to keep people informed and
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Oceans
Marine GIS uses data from oceans and seas to represent
nearshore and deepwater phenomena such as current,
salinity, temperature, biological and ecological mass, and
density. The Surfrider Foundation has developed a GIS
application called Beachscape that provides up-to-date
coastal information at the community level. The South Florida
Ecosystem Restoration Program uses GIS to establish baseline
information about bottle -nosed dolphins in Florida Bay. The
team locates a pod of dolphins and then records the sighting
location using a GPS unit. They follow focal animals and
input their findings into the geodatabase.
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The GPS team looks for discharge
points and outfalls that are potential
sources for pollutants to be dumped
into the creek.
Land
Accurate information about the local landscape is critical to
making decisions about what to protect and how to protect
it. Digital maps of sites can be linked to a relational database
that stores topography, baseline data, site documentation,
and aerial digital photography. Tug Hill Tomorrow Land Trust
uses GIS to spatially illustrate natural features in the area,
identify landowners with whom the trust interacts, and evalu-
ate the protection projects according to priorities and criteria.
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Mapping watershed boundaries provides a view for
planning and managing the natural environment
Wildlife
GIS is an important tool in habitat and species management and
protection. GIS enables the study of animal populations at a variety of
scales as well as analysis tools to study habitat corridors; migration pat-
terns; and the influence of parks, reserves, and sanctuaries for wildlife
conservation.
Researchers from the Bwindi Impenetrable National Park, Uganda, carried
out a distribution census of mountain gorillas. GIS showed that gorillas
tended to avoid areas of high human impact.
Wolves were studied at Bolivia's Muse de Historia Natural. Based on Landsat
images using ERDAS and vegetation maps, researchers recorded 13 habi-
tats used by wolves in the study site to estimate their total area. They were
also able to show potential habitats for wolves.
Dolphins in Florida Bay are being studied by the Dolphin
Ecology Project. GIS is instrumental in testing the 1
hypothesis that dolphins feed preferentially in habitats
where water quality is good and prey densities are high.
Sea turtle journeys are tracked from space using GIS,
transmitters, and the ARGOS satellite. The Oceanic
Resource Foundation found GIS helpful in determining
the migratory corridors and habitat usage patterns of green sea
turtles that nest on the beaches of Lechuguillas, Veracruz, Mexico.
Vegetation
GIS is ideal for mapping and inventorying vegetation across
landscapes and to better understand threatened and endangered
species inventories for scientific and managerial applications.
The Indonesian government and the Wildlife Conservation
Society Indonesia Program in Sulawesi use GIS to understand
the biohabitat of Indonesia's preserve. The Mamiraua Project
uses GIS to meet the conservancy's requirement of continu-
ally updating Mamiraua Reserve information. Its vegetation
map is used to estimate forestry species stocks and monitor
land clearing and subsistence agriculture.
This study in a national park in Uganda shows that most gorilla sightings
take place away from highly populated human areas.
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This map of Florida Bay correlates
dolphins and feeding areas.
Indonesia uses GIS to maintain its forest inventory and
monitor land clearing and subsistence agriculture.
ESRI is the only GIS software developer offering tightly integrated solutions that span the
full spectrum of GIS requirements from small applications designed for casual users to
sophisticated multiuser enterprisewide systems. As your GIS requirements grow, ESRI soft-
ware solutions grow with you. Because ESRI software is designed as an integrated system,
you can create your own GIS configuration by selecting appropriate software from our
comprehensive product family.
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ArcGIS
ESRI ArcGIS is a family of software products that forms a complete GIS built
on industry standards that provide exceptional yet easy-to-use capabilities out
of the box. ArcReader", ArcVlevvl�, ArcEditor", and Arclnfo" are a scalable
suite of desktop software products for geographic data creation, integration,
and analysis. ArcIMSI� provides data and application services via the Internet.
ArcSDE® Is an application server that facilitates storing and managing spatial
data in a database management system (DBMS). ArcPad® is a mobile technol-
ogy that extends GIS to the field.
ESRI—The Standard in GIS
For years ESRI designed its line of ArcGIS software with the word interoperability
as its keystone. ESRI software is built on a scalable, high-performance platform
for creating enterprisewide spatial visualization and analysis tools. ArcGIS
software can be used across any organization, whatever the size or industry.
It can easily be integrated with any existing database management system,
network, and enterprise resource planning software. ESRI provides a published
data format for use with Its software family as well as data readers for a variety
of types of data including computer-aided drafting (CAD), GPS, database files,
and raster imagery.
ESRI BIS
ESRI Business Information Solutions (ESRI BIS"), a division of ESRI, combines
demographics, consumer spending pattern intelligence, and lifestyle
segmentation with powerful technology to help users make better business
decisions. ESRI BIS provides innovative solutions to help industry, government,
and nonprofit organizations understand customers, analyze site locations,
visualize and map marketing and demographic data, and identify untapped
market potential.
Services
A successful GIS is more than software; it also requires people who can develop
and manage the system. Because we want you to succeed, ESRI offers many
opportunities to help you take full advantage of your GIS.
• Professional Services Division: GIS professionals offer consulting, design,
programming, and implementation services as well as database design and
assistance in data publishing.
• Training: ESRI's instructor -led courses are offered at ESRI facilities and client sites
around the world. ESRI's Virtual Campus (campus.esri.com) is a leader in GIS
education on the Web, making GIS courses and a global GIS learning community
accessible to anyone with an Internet connection.
• Publications: ESRI Press books and workbooks on GIScience, GIS technology, and
GIS applications are used in formal university and corporate training programs
everywhere. Publications help the first time learner as well as the professional user.
Publications are available through major booksellers and from ESRI.
• Technical Support: ESRI offers a rich array of technical support, and user
community resources are available to help you meet your GIS challenges. From
24/7 technical support to user groups online and free resources available to the
community, ESRI has the tools to make you successful.
Learn More About ESDI and Its Users
To learn more about ESRI, GIS, and the ESRI family of products and how they
are used, visit the ESRI Web site at wn••:v,-.esri.com.
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ESRI strongly supports the GIS user community's efforts to create a better
world. Therefore, we have initiated some important GIS community services to
promote the welfare of GIS user groups worldwide.
GIS.com is an Internet portal intended to educate anyone interested in geo-
graphic information and spatial referencing (including first time users) on the
value that GIS technology brings to their day-to-day activities. w,v�ro.gif,corn
The Geography Network" is a global community of government and commer-
cial data providers who are committed to making geographic content easily
accessible online. k.con-
GIS Day'" is a global event for which users of GIS technology open their doors
to schools, businesses, and the general public to showcase real-world applica-
tions of this exciting technology. v. v•s:,iscia.�.c:r::
Special interest groups, either by region or industry, meet to share challenges
and lessons learned in their GIS experiences. ESRI supports special interest
groups through event planning, staff support, publications, and consultation.
The ESRI International User Conference is held annually to host the world's largest
gathering of GIS users who discuss innovations, technology, and applications.
Business Partners Offer Successful Solutions
Each year ESRI and its more than 1,600 business partners continue to grow
the success of GIS and solve business problems with new software applica-
tions, data, and value-added services. ESRI draws on the talents and skills of
its business partners to expand end user knowledge and capabilities of GIS.
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ESRI is widely recognized as the technical and market leader in GIS, pioneering
innovative solutions for working with spatial data on the desktop, across the
enterprise, in the field, and on the Web. ESRI has the largest GIS software install
base in the world with more than one million users in more than one hundred
thousand organizations. With annual sales of more than $490 million, ESRI is
the fourth largest privately held software company in the world. Its mission is to
help people use GIS tools to manage and share geographic knowledge to make
better decisions, keep communities safe, and create a more sustainable world.
ESRI
380 New York Street
Redlands, California
92373-8100, USA
Telephone:
909-793-2853
Fax
909-793-5953
For additional information
about ESRI, call us at
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(1-800-GIS-XPRI)
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Visit ESRI's Web page at
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