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Home My WebLink AboutR-79-0626RESOLUTION NO. 7 9- 6 2 (5 A RESOLUTION AUTHORIZING THE CITY MANAGER TO REIMBURSE CHANNEL 23 IN THE AMOUNT OF $10,000 FOR THEIR PROMOTIONAL EFFORTS THROUGHOUT MEXICO AND THE UNITED STATES IN BEHALF OF THE CITY OF MIAMI, USING DEPARTMENTALLY BUDGETED FUNDS. WHEREAS, the City of Miami is undertaking a major effort tourism and business development from Latin America, WHEREAS, Channel 23 has produced approximately four promote hours of material which has been shown throughout Mexico describing the advantages of Miami as a tourist destination and business opportunity area; NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY OF:MIAMI, FLORIDA: Section 1.. The City Manager is hereby authorized to reimburse 23 in the amount of.$10,000 for their promotional: efforts throughout and the United States in behalf of the City of Miami, using departmentally Channel Mexico budgeted funds of the Department of Tourism Promotion. PASSED AND ADOPTED this 13th day. of September ATTEST: 1(1537.<1) Ra1phit. Ongie, City Clerk PREPARED AND APPROVED BY: APPROVED TO FORM AND CORRECTNESS: George nox, Jr.,/ ity Atto Maurice A.. Fer..re M A;°Y 0 ;R . "DOCUMENT 1INDEX ITEM NO. "SUPPORTIVE DOCUMENTS FOLLOW PI CITY COMMISSION MEETING OF :ri 1v,I.)1J 79-62 mum�.......... ...... 1111111111k••••••••••••••••••0••••••••••••••• .2.g • L7.1 re ‘..7r lIPll. Ft.t.D1110,-% trscrar..ort:Ic7.. TOf FIJOM: Joseph R. Grassie City Manager Richard L. Fosmoen Assistant City Manager' t SEP 7 1979 ''''c'Ecr• Payment for Services Rendered by Channel 23 114TEReNCtS• C.NCLOSUPE$'t Some time ago, the City discussed Channel 23 providing extended promotional video tapes on the City of Miami to be aired throughout Mexico and the U.S. on a contingent basis. We have reviewed the material that Channel 23 has produced, and are satisfied with the product and the response throughout Mexico, and therefore recommend that the City reimburse Channel 23 in the amount of $10,000 for their promotional efforts. Mr. Humberto Cortina Assistant City Manager City Hall Manolo Centena Acting Assistant/Di Department ofi o sm J I am submitting for yourconsideration; a review of thetapes of the program-"siempre en Domingo" aired by Channel 23,..as, per memo from your office. Based on .theevaluation made` by Mr. Villorin of.;thris office, I recommend that the City_ of• Miami pay the requested'$10,000< to Channel 23. e`N •Mr. Lew Price Director Armando Villorin!. I( August 17, 1979 ' - Report of Promotional . Video Tapes at Channel 23 ENC.LC.O.WE, As you know, I was at the Executive Offices of Channel 23 (Spanish International Network), in Miami watching the Video -Tapes of the special segment promoting Miami, within the famous Mexican program "Siempre en Domingo" aired every Sunday throughout .Mexico and the United States. • ' • , I checked the length of each scene dedicated to Miami for promotional purposes and location. They were as follows.. LENGTH (minutes/seconds) DESCRIPTION • 1:30 , Raul Velazco, the famous Mexican emcee of the program "Siempre en Domingo", spoke about the "John F. Kennedy" Torch of Friendship. and what- it represents as a symbol of friendship and brotherhood among the American countries. 2:00 Velazco interviewed Hispanic people walking on Miami streets. He asked them about Miami as a wonderful place for vacationers and shoppers. 2:00 He talked about the Freedom Tower, its significance as a former reception center for those Cuban refugees that were arriving in the United States. "StiPPORTIVE 2:"00 C Li MI EN IS cruiseship traffic from Miami to the Mr. Velazco showing the Port of Miami, its FOLLOW" Bahamas and Caribbean areas, also, Miamari.na and its recreational and fishing boats. 1:00 It showed different areas of Miami and Velazco spoke about its tourist attractions, the wonderful climate year around and sports facilities. 7 9 - 2 6 2:00 Velazco speaking from Watson Island about the helicopters, hydroplanes and "Goodyear" blimp base. 3:00 Commissioner Reboso presenting City.. Keys to. Pedro Vargas, a famous Mexican singer, and to Mr. Raul Velazco, the.. famous television emcee of Mexico. 2:00 Mr. Velazco interviewing City of Miami Mayor Maurice A. Ferre at City Hall. Ferre spoke about Miami, its facilities as an international center for tourism and trade, also, the projects under construction as well as the progress and economical growth during the last decade. Velazco reporting from City Hall, at Dinner Key. 1:00 9:00 Mr. Raul Velazco visiting different areas of Little Havana; Badias Sandwich shop and restaurant. He talked about the very famous Cuban sandwich, typical dishes and international cuisine. He also interviewed customers and employees of Badias' shop. 3:00 Velazco spoke about the Japanese Garden and showed different parts of it. 8:00 Mr. Velazco visiting Miami Senior High School, talking to Latin students about their experiences as bilingual and bicultural members of this community. 6:00 Velazco visiting the City of Miami's Dominoes Mini -Park, at Little Havana area. He interviewed players about their tournaments and competitions and about Miami, the "Magic City". 2:00 Mr. Velazco visiting the Bayfront Park of the "s Q�TFCA ( W Americas, at Biscayne Boulevard, and talking i about its statues and monuments, recreational �^ areas and landscape gardening. Also, the Spanish D O G U M E �r� International Network (Channel 23, in Miami) FOLLOW" promoted in advance, for two weeks, the special program dedicated to Miami. Our promotional Miami film, with background music, ran four Sundays by Spanish International Network (Channel 23), throughout the United States and Mexico. n nr \ nnr-7\ nr— r�Fr` r;\ r.�nr.nr rnr = irnorr;r-Eo n rani won, -N\rir� I nww P ORAMMING 9 - STATION EFFECTIVE: NETWORK GRID RATES SEPT. 2, 1979 PROGRAM WXTV KMEX WLTV KWEX KDTV KFTV KLOC KORO KTVW NETWORK IIERMANOS CORAJE $120 CEPI LLIN AMOR PROUIBI ROSALIA COMEDY BLOCK MAMA CAMPANITA LOS RI COS LLORAN 160 50 30_ 30 230 100 160 80 80 300 260 180` 200" 100 100 30T 400 260 200 200 100 100 100 1,168 1,416 1,440 ESTA NOCHE ES OLGA 300 350 230 180 16.0 80 80 80 120 1,264 SUPER ESTELAR 300 350 230 180 .160. 80 80 80 120 1,264 SHOW DE IRIS CIACON 300 350 230 180 160 80 80 80 120 1,264 300 350 230 180 160 80 80 80 120 1,264 300 350. 260 200 160 80 80 100 120 1,320 300 350" 230 140 140 70 70 70 100 1,176 100 -120 90 80 80 40 40 40 50 512 200 . 200 120, 100 100 50 50 50 70 752 300 300 230 160 140 70 70 80 100 1,160 SABADO LOCO LOCO 300350" 240"180 160 80 80 90 120 1,280 300' 400 260 200 200 100 100 100 140 1,440 LA MUgECA ROTA PECADO DE AMOR 24 IIORAS 1M NTOCIIE A NbCI(l 11:00 PM BLOCK INT "... SOCCER 260 80 $ 90 $ 60 40 60 70 100 350 400 $ 496 384. 632 40 40 600 80 120 90 TELS REVISTA IDEPORTIVA DISCO FIEBRE BOX DESDE MEXICO EURBUJAS/G. OCIIOA' KNOCKOUT EN EL MUNDO SIEMPRE EN DOMINGO, 300 450 260 90 200 200 100 100 100 40 50 40 20 160 100 100 80 40 120 160 100 100 80 40 400 200 200 1,480 304 20 30 30 40 50 50 592 40 50 50 592. 100 140 1,312 200 100 100 Use REGULAR SPOT RATE for: WCIU, KRIV, XEWT, XHBC,.XEFE THr U.S. sPANISH TELEVISION NETWORK • 290 PARK AVENUE, NEW VOAK, NtW VORK 10017 • TELEPHONE 12121 3•,57.9090