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Home My WebLink AboutM-80-0032j1rr��tr? December 13, 1979 Mr. ;Joseph R. Grassie` City Manager City of Miami P.O.; Box 330708 Miami, Florida 33133 Dear Mr. Grassier. At the, last, Waterfront Board„Meeting, on December '.5th, Mr. Trent German. and Mr.�_Richard:Briggs�made a:presen tation to;the Board on behalf of Faorida Mar'itime::Museum, Inc The Board was : favorably: impressed by the objectives. presented and .unanimously "vot:ed its, support :in ;that "the Waterfront Board recommends to the City of :Miami Commission'" that it support the ,establishment :of a marine museum by" Florida=Maritime: Museum,: Inc., and that the City make availab1eto "t-his:: organization a;(.permanent-.marine.._site;: for`the development ,of :this facility. "` Please -schedule Mr.missionGerman and Mr. Briggs .to appear before the .City: Corn;at the earliest convenient"time for: the purpose `Showing a 'slidpresentation to; the Mayor and'.Clty Commissioners Mr. Briggs can be reached. at: the Marine Council -,office.;, 615 S.W. 2nd;Avenue,',Miami 33130,':telephone"856-0206 and I can be' reached' at P.O.`Box 010 41:I,' •Miami;: 33101, telephone 635-9.892• • incerely, jlilliam G. ;Sawy r, -Chairman Miami ,Waterfront Board 80-32 Since the Spring' of 1979, an idea has captured `the -imagination and enthusiastic support of'dozens of influential persons in our community who have quickly become' advocates for. The Florida Maritime Museum ---500 years of maritime lustory under one roof ---historical and relevant, exciting, continually evolving,.:_. - 'from Ft. Jefferson to Ft. Clinch from St. Augustine to Cedar Key, from San Salvador to Sanibel A maritime centerwith -- exhibits---.entertain- ment---library---and archives, reflecting the marine heritage of Florida and the Caribbean; GENESIS The Florida Maritime Museum, Inc'. is,an out- ' growth of five prominent :community organizations. The Greater Miami Chamber of -Commerce created Third Century U. S A.,.Idiam ',s Bicentennial organiza- Third Century asked the =Marine Council to sponsor a series of marine activities which became :Sea `'76--- Miami's version of Operation Sail. To, fund Sea '76, the Florida Admirals were formed, an organization with a goal of preserving our marine heritage. TheFlorida Admirals early in 1979 created the Florida Maritime Museum. Inc.. a Florida, non-profit Corporation : with full tax exempt status applied for. The maritime museum' will bring a long list of benefits. -- It will be desi€;ne�� to appeal to all;'. cultural and ethnic groups. -- It will support tourism...from North America... from Latin America... from Europe... from the Caribbean. It.wll:provide a'.continuing source of enter- tainment,and`..ed•ucation for our.' growing• population... Young people from -'kindergarten through college. ..The library and archives.will:be an aid to serious • researchers' .and ,to gr actuate .students. �--"Thee "museum will add to and'. enrich our cultural and educational . resources.:.... Continual tall :ship visits and regular. exhibit exchanges with maritime museums throughout theworld and a program of .exhibit updating will ensure repeat visits from residents and, visitors. ▪ The museum's auditorium and other public rooms. will serve as appropriato meeting places for local civic and marine oriented organizations. - - A location on or near Miami harbor will comple- ment other developments and attractions: Watson Island.......the cruise ship port. .Miami Beach's South Shore Project....0mni complex. •;'�rorld Trade Center,. .hruCht Conference Center...Claughton Island...Miami Center (.the Ball Point development)... the government 'center .new hotels. As important as any of ItheSe benefits is that the museum will -be an effective utilization of water- front , property; .. Imagine a'structure suggesting in its design a maritime theme ---with visiting tall ships moored nearby.' with ample grounds and space ---and vistas. Our goal is an attraction so appealing visitors will come here (or stay an extra day) just to see it. The museum will contain over 50 categories of maritime history. An exhibit and a visual presentation will be featured for each category, Recorded.hiotor.y will be available in the library or archives for all categories. 2 SO few oatogories.... - - .Tall Ship _Piracy and Treasure... of which our -'history is riehly endowed ▪ Biscayne -Bay --its sailing history. The development of ports from`Jacksonville to Port. Everglades to Key;West. Tampa...and Pensacola... and including the world's largest passenger terminal. the Port of T,liami - - Our unique inland and coastal waterway system ▪ Yachting...prams....."to .the Southern • Ocean A Racing Circuit - Powerboats.'... inshore. building Angling...game":fishing. .offshore.. bridge fishing Commercial fishing... sponging.. esigning... fishing...bay obstering... shrimping I'aritime organizations.. Coast Guard. Navy ...Coast Guard Auxiliary... Power Squadrons... Florida Marina ;.Patrol :and . others And these are but ten exhibit categories of the 50 we have = already identified. It is obvious, .then; that we are talking, of a multi million dollar center with'a minimum of 50,000 ft.'„ with eventual requirements of 100.000 to 150,000 sq.. ft; VIAI3ILITX This;project.is viable, Here are ome reasons:for.-expecting success, - Throughout the nation there are over 1+0 marl museums._`Obviously there is great interest. -- Some, successfulgrowing.and expanding museums., time are 1 ••••.._. - Newport News Virginia Museum - Peabody Museum in Massachusetts - Mystic Seaportin Connecticut South Street Seaport in :lower,: Manhattan --`A wealth of exhibit, material is available,.. models, artifacts and documents. There may be a .problern screening out exhibit offers. -- Numerous' funding' sources exist. The Maritime Division of the National Trust for Historic Preserva- tion —five million in matching funds 'allocated so far this year ---is one. Our plans call for funding from governmental, commercial and private. sources. Our museum charter provides for a non-profit, tax exempt corporation;:. - We have a realistic five phase plans Phase One is site acauisition...on or near Mi Harbor. Phase Two Ass; gn*nent of _ category chairmen Development of exhiblts I. a jor fund solicitation Publicity . campaign Phase Threes Staffing and hiring - Building 'designand construction - Exhibit 'design and fabrication Develop vis2.aing ships schedule Phase. Pour:c Dedication. Grand Opening period: Phase 'Pivot - On -going museum'' operation,. m Phased expansion - Continuous updating of library and exhibits. 4DV(VATES Some of•the.people working on this project are...,and every day the list growsi; -- Aler..'Balfe. native Floridian with a record o` f civic accomplishment Richard E. Briggs...Executive Director of the Marine ;•• Rear Admiral ). rmer=Commander, ? h Coast Guard;Distrct - Capt'. Julian• • Fernandez..•..Chairman, Biscayne Bay Pilots Ernest R. Gerlach ---Metro Transit_ Authority - W. Trent German ---Chairman and trustee, Florida Maritime Museum, Inc., retired manufacturer -- Capt. Aa.ge Lindstad---RoyalCaribbean Lines Daniel` `J. ulcGoff. , .President, Admirals; of the Fleet of Florida Sylvan Meyer.. .Publisher, agazine and rmer;'chairman 'of Third Century, USA -- George E. Patterson..Admiralty lawyer, prom- �3chtsman J - '��iliam G. Sawyer...Presi�dent, the Marine Council and Chairman of. the; fliarni Waterfront. Board Howard=Slo.tnick ..',liami;resident an member of the Board of South Street` Seaport;; in .New York, Direct and Treasurer; of New York's . Operation Sail - Rear, Admiral I.' J. Stphons,-USCG (Ret. ).. leading developer of the hhanii Cruise Port. Albert Veil ky.... Director of Development, Rosen- 3tiel School of Marine & Atrnosp}eric'Science -- Dr. Herbert Virin...Internationally respected orthopedic surgeon and prominent yachtsman.; �SUT;�,RY So we ask for your endorsement of this. new .project.' exciting., 2 1 ••••••‘•••••. We have shown you the coneeio of tho the: Maritime Museum. We have outlthed the benefits to • We've given you a glimpse of the and look of the museum. We've shown that it is a viable project. And we've named": a few community leaders who aregiving their active support. • This. is•:`that•we• ask of you... idea for the community, scope, nature addition Your support, of this valuable to our community..: • .. sups ,rt'"`‘ ▪ in the form :of aAresolution by your organiz-- Lion - -by offering your active participation through the assignment of a committee or individuals to' work with 'us by making 'a contribution to our "seed money" .goal, an allocation of ,5, 000; toward our 25,000 target.; Finally, -by accepting our invitiatzon and. welcome to each of you -as individuals to jo ui us in ths „pro j ect o f_ the Admirals of -the 'Fleet of ;,Floridu We will be glad to respond' 'to your questions. ; :` MIAMI WATERFRONT BOARD MINUT1S December 5,'1979 MEMBERS PRESL;NT Chairman' W. a. Sawyer Ann Ramus W. Stuart Sorg Peter Anderson Read" 'Ru'ggles Laura O'Brien MEMBERS ABSENT Tom Dixon Virgilio Perez Juvenal:.Pina OTHERS PRESENT Marjorie Sasser, Stadiums & Marinas Agnes Stradley �� " Bill Harrison, Lease Manager Al Rodriguez; Asst. Lease Manager Dick Briggs, Fla. Maritime: Museum Trent German " " Beth Wilson, Miami Herald, "Neighbors" Patr_i'cia Anderson " John H. Thomas The meeting convened at 4:10 p.m.. at:Bayfront=Auditorium. Minutes of November 21, 1979 meeting were approved. Mr. German and Mr. Briggs mace a presentation on behalf of the FloridaMaritime Museum, Inc. showing slides. The Board voted unanimously that "The. Waterfront Board recommends to the City of Miami Commission that it support the ;es a.blishmcnt of a marine museum` by the "Florida Maritime Museum, Inc. and that itmake available to this organisation a permanent marine site for the development of this facility." Mr.. Sorg reported on the Dinner Key -Mooring. Project, showing a map . of the area and he explained that the City is waiting for the required permits before installing the n;oori.nEs. A letter which had been distributed to members from John 13 nnett, who, represents the people of the moorings, was discussed and the Chairman asked Mr. Sorg to look into the contents of the letter and work out whatever was required with the City Staff.:. The. Board requests that Mr. Jennings, Stadiums & Marinas Director, proceed on the . program of rules, regulations and ra.tea of : the moorings, and that headvise the Board whether it, is 'legal for anyone: to moor overnight on City property. Mr. Sorg and Mr. Anderson indicated that they might wish an assistant City ,attorney' -to determine the responsibilities of the Waterfront Board in some instances. Page Waterfront Minutes, ec. 5, 1979. The priority, of ,future meetings was - meeting:. wi11 be January 9th a.nd .tine- item to be,:: considered at •'that. time wi]l be the;?determination` ••• f wth'o management `of Miamarina should bturedertprivte a enterprise... The •Boarci will review the`: proposed contract of: New.World Inc. The J3oard''requests that they receive •budp;et, information, regarding Miamarina to 'study prior to the next meeting. Mr . 'Anderson .wishes to ,also review `the' Restaurant 'Associate's MiamarinaRes"taurant contract even though he is aware. that :the restaurant is totally excluded •from ;the management contract. .The• Board requested: that Assistant.'City • Manager Richard Posmoen be present at the January'.9th meeting. Bi1f.Harrison, Lease Manager,•advised�the Board that he will be, presenting a,'proposed:contract `for..a sailing .concession.?-. at David Kennedy ,Park. The .Board expressed its desire .to he advised. off.stich contracts at the, time that bid' specifications are: being prepared and.not after the bids•have already, been `received. • .The 2nd .•irieeti.ng of January '.Was scheduled for Jarivar"y 23, 1 80. The, •.Miain:L cht :Club .>has ''first priority orc. the;, agenda,: then Miami Outb.oa.rd .Club .and next the sailboat:rent'al concession .at David icennedy'Park. Pr. Sorg encouraged everyone to, inspect the piers., at Dinner. Key. Marina, as he believes them to.be,massivelyconstructed . andshould not be removed. Mr. Sorg wanted to go_on'recorcl that: he was not aware of the condition of the concrete under the ;;piers when the operation .of, Dinner Key Marina' was considered bef ore. Mr. Sawyer said he would like to have "engineering" tolnform the Board of the actual condition of. the concrete Meeting ;adjourned at =` 6:45 ,p.m. The `next meeting w 11 ,be at 4:00 p.m., January 9, `;1980• a tre Comrnittee ,of::the .W'no.;e Room 'at City Hall. or- iviIP MM11 :1i`!Ari'1',i710130I, T 1 0 AR1) NPJLING LIST T'OR MT;1UT'1?,S--OIi' i ETF,T �iG'-G1+ All Meillbers o City iihnr.lp;er Richard ro smoen, Aust;.:;CityManager Mayor and Ci1;y``'Couulmi.7sionci'-s (via City Manager t1. L. Jenninr,s, Director of • Stadiums a .i�al'in85.. Carl i;el'n, Direc for of Parks Depa.rtment-` Don C;. t,her, Director of Publ..c WOrk.s Del)arl ment Al liol7ard, :Director of' Leisure ; Services 3i.11 iia1'i'isOn, Lea3e Manager Paul Walker, ;13iscayno Recreation 13ob `.l','au of t Varil�li Reed, `31U3-' cDona]ri St , Caco:�i t; Grow 33i33• Dr. Sol M:i:II�C:i.i1, 111 iv.L,. 2 Ave.` Co 1'(�:i:, Oi S1' �'iii;i :l n Coconut Grove aa11inr, `Cll.lh, 1.i1O1 Pri.ci'ar1anc1 Tin 3 J1 J3 1 4 t' y tic . iCat;hy i layer, Coral cef Yacht: Club , 2 l9 Sou .h 3a irs . Jean Evoy, Dade County' I'1a �ni1�E„ 9G9 S.W. 1 Ave.. Steve Sidio, ► iami I-iei'al(1, 1 herald mil. I3eth Wi]. ion, Iiarrild "No.i-Cf:ribor3" Fred Roth, 'Dinner. Key Marina (M.0.R Ernie Senatore, Dinner Key iruri.na C 1.t;y Cit:rlc Plaza, Miami 33132 Oi i1.ce, 11627 i'o lc', `de lion. 111 V. . Coral Ga1».osi1.�1 3166 132 Miaillarina JockcinUitel'':.i Office, for po::)ting Dinner i{ey Docicma5ter',ti Of :Lee, for : poStine; 0 32 MIAMI WATERFRONT BOARD., AGENDA January 19'80 Reviewand discussion of proposed contract between the City of Miami and New World'Marina, Inc.'for the management.of Miamarina. Meetinr to be held in , the Committee' Of The Whole': Room, at City Hall, at 4:00 P.M. FACT SHEET 24.80 FLORIDA.MARITIME MUSEUM a maritime cultural and entertainment center: a non-profit corporation Sponsoring -Organization "The Admirate of, the Fleet of Florida," created the. Florida Maritime Museum,'. Inc. "The AdmiraZe," is an organizationestabtshed.n 1976 to 668. fund "Sea '76," Miami's version of:"Operation Bail".:, "The Florida Admirals" reBoUr ttun man maae consists of over 200 South Florida, Florida, nationamarinu l and; international civic/maritime leaders.:, Among our na oeee are to :preserve our marine.. heritage and :foc Endorsements The concept by the following of the Florida Maritime Museum organizations: Downtown Development Authority Tourism Committee, Greater Miami Chamber of Commerce Miami, Waterfront Board The Marine Council The Propeller Club, Port of Miami Downtown Rotary Club, Miami Citizen Support Under the chairmanship: of W. Trent German heads and other active museum supporters is in Description has been formally supported a growing Zist of ;committee existence. See attached list. 50 exhibit categories (see list of committees., attached) tall ships and other nations' visiting vessels adjacent' history `dating .from `present :back to:500 years with annual updating Florida, Bahamas, the Caribbean. and Gulf;'. buildings area: ultimately 150,000 sq. ft. land area: to 10 acres maritime .center `concept: ; museum ---archives library- -learning, cultural and marine activity center --restaurants---auditoriums static and -automated :exhibits---visi•tor par'ticipation multiple appeals: pre-school children ---advanced scholars --- tourists, from Latin America . to Africa, from Europe to Japan, from Canada to California ---for tastes both popular and sophisticated Capital Requirements _ 0 10 acres ($10 million estimated) and exhibits:$15 million Land: t Structure Site Criteria Downtown Waterfront Water access ---sufficient depth and wharfage to accommodate vzsitin tall ships, military historic and research vessels from U. S. and other nations Land access ---convenient to public transportation,personal transportation, parking andfor pedestrians Site Preferences 1) Bicentennial -New World Park (most desirable) 2) F.E.C. property (south o above) 3) Bayfront Park Funding Public---Commercial---Private Timetable vehicle: 4) Miami Beach -South Shore Development Note Three other locations have been discarded by site selection committee because of inadequate water depth and land access. Construction completed and opening ceremony: • no later than 2 years after land acquisition Benefits Cultural---educational---tourism---downtown development park utilization —waterfront utilization ---multi ethnic, interest appeal For further information call: W. Trent German, Chairman (305) 757-730? 80-32 FLORIDA MARITIME 1TUM COMMITTEES/SUB COMMITTEES 1.) Unique Craft and Boats 1 Air Boats 2. Swamp Buggies 3. Hydro Foile 2.) Anglingand Diving 1. . Rod and Reels 2. Fishing. Tournaments. 3. Skin Diving. 4. Spear Fishing 5. Sport Fishing 3.) Commercial Fishing 1. Deep Sea 2. Lobster & Shrimp 3.: Sponging 4. ) . Harbors' and Shipping 1. Ports:_. 2. Commercial & Freight 3. Cruise Ships 4.-.TaZZ:Ships Visitation 5 Tall Ships (History & Ports 5.) Marine Organizations 1., Marine Councils 2 Propeller Clubs 3. Admirals,` etc.. 4. Waterfront Board 6.) Governmental :Relations &?.:H:istory_ 2. State Counties Cities Miami, Key West,' West Palm Beach, 't. : Lauderdale, amps .7.) Active Marine Groups 1 ▪ Coast Guard 2. Coast Guard AuxiZ Zary 3 ▪ Power Squadrons 4:-..Florida Marine Patrol etc. 5.: U. S. ,Navy. 6.` Air Sea Patrol 8. ) Marketing 1 Publicity.. 2' Publications.` 3:. Speakers,' Bureau. 4.Promotion 5. Market : Research: 6,.. Advertising, 9. ) 10. Finance 1'.: Funding . . Grants. 3:. Accounting Yachting Sail. 1. Yacht Clubs 2. Cruising Clubs 3. Columbus Day 4. Racing SORC-MORCY-BBYRA, etc. 80-32 11.) Waterwa , t 1. Inland Waterway 2. History 3. Flood:Controt Canals, Locks ,& Dams„ 12.) Site Selection 13.) Racing Power.. 1. Inshore 2. Offshore 14.) Boat Building 1. ; Ship Building 2. Design Power Boats • Yacht Design' 15.) Legal . : Charter '2. By Laws 3. Tax Exemption 16.);. Florida Maritime Legal History 17.) Oceanography & Weather, 1. Oceanographic History: 2. Hurricanes 3. Weather Services 4. Satellite Weather 5. Forecast -telecommunications 18.) Inter -Museum Relations 19.) Piracy & Treasure 1. Treasure Ships 2. Locating Treasure 3. Sunken Ships 20.) Fiorida & Maritime Wars, Civil and Blockades 1. The Maine 2. World War I 3.:WorldWarII 21.) Forts and Light Houses 22.) Flying Boats 1. Pan Am" 2 . Chad k 3:. Small Sea Planes` 23.:). Bahamas & Caribbean 24.) Marine Safety 25.) 26.) Traffic' and Parking Architectural 1. Site location 2. Structure Award 3. Construction`. 4. Exhibits 80-32 Adrnirals of the Fleet of Florida 615 SW 211(1Avenue, Suile 211, Miami, Florida 33130 (305) 856.0206 CITIZEN SUPPORTERS FLORIDA MARITIME I,iUSEUI.1 1-24-$O Phil Alberts Peter B. ' Anderson Buzz:Avrutis Alex .Balfe. . Lonnie Baxter> Thomas Bilhorn Richard E. BrigC;s Cher;;'. Clark Ted Da nek Ed Donaldson Gordon 'Dunn RAdm. Robert Durfey USCG Marian ? Ellis . Capt. Julian ` Fernandez Page. Forbes Ernie Gerlach W. Trent German Doug Gillett John W. Greenleaf,' Bill Hampton John C. Harrison William W. Hay John Johnson Stu Kaufman C. Frasuer Knight' Jr. Aage Lindstad Richard Marcus Sylvan Meyer John Michel Barbara I1Ionteiro Dinty Moore Daniel J. McGoff Robert H. NcTague Dick Nielsen Elsa Nielsen Lewis A. Oates Ret.) George E. Patterson, Tom Post Frazier Potts Carlo Roncallo Bill Sandefur William G. (Pete) Sawyer>> Howard Slotnik Russell Specht Steve Steffen RAdm. I. J. Stephens USCG Glenn Sudduth Albert Veliky Herbert Virgin Charles W. Wilson 'I'I--IE ADMIRALS OF:TF•IE'FLEET OF FLORIDA An independent, non•profli charUablc r)rgan zat m Ret.) 32 downtown deueIoRmntuioryi 2099 onebtrcoyne tower • Wont. flo. 33131 • (305) S79-6675,, . December 27, 1979 To Whom It May Concern: The Members of the Board of the Downtown Development Authority at the Board meeting of December 14, 1979, passed a Resolution endorsing the concept of a Maritime Museum, as proposed by the Admirals of the Fleet of Florida. The Authority believes that a tourist and resident attraction of this type and quality will be a true asset to the Greater Miami area, taking advantage of Florida's unique environment and extensive natural resources, most of which revolve around the water's edge. There are forty maritime museums operating successfully in the United States today, many of which are not located in tourist - oriented cities, but whose local and regional economies often depend upon the commercial aspects of marine activities.. Miami has both of these markets and both are growing simultaneously. It would appear that the time is right for such an exciting venture. 1 The DDA is willing to work with you and others towards a success- ful implementation. As we discussed earlier, there are several appropriate sites located in downtown that would accommodate the museum quite nicely. The staff will work with you closely on that phase of the project also. Good luck and keep us informed about your progress. Sincerely, 7 oy V. Kenzie Executive Director RFK/mr Mayor Maurice A Ford. Cho 80-32 From The New Yo Times, Thursday, January Or Continental Corp, Plans to Build 35-Story Skyscraper Downtown By CARTER B. HORSLEY Construction is expected to begin in a few months on the first major new office building to be erected in Lower Manhat- tan in several years. The Continental Corporation, one of the world's largest diversified insurance and financial organisations, announced yes- terday at a City Hall news conference that it would build a 35-story octagonal skyscraper on a two -block site bounded by Maiden Lane and Front, Pine and South Streets. The skyscraper would overlook the East River one block above Wall Street. The news of the skyscraper was one of three realestate announcements yester- day. in Albany, the state's Power Au- thonty said it was trying to find a site in the South Bronx for a new power station [Page 81J, and the Sheraton Corporation said an investment group it heads had purchased the lease on the Americana Hotel and the City Squire Motor inn on op- posite sides of Seventh Avenue at 52d Street (Page DI j. The plan for the glass -walled tower of the Continental headquarters,' ` with a three-story enclosed public galieria with sloping walls at its base, represents a re- versal of the company's recent expansion policies. which have shifted '1200employ- ees from the city to three New Jersey Continued on Page HI I. Column 4 The New Volt Tama/Jun. 31,1P71 Poor. Swan►e, Hayden i Connell, Architects Rendering of the 35-story headquar- ters building being planned for the Continental Corporation.. When asked at the news conference how big a building the company could have built without the air rights, Mayor Koch replied: "Oh, a nice two -or three- story Colonial." The company now occupies 495,000 square feet in three downtown locations and plans initially to occupy only 62 per- cent of the new skyscraper, designed by Poor, Swanke, Hayden & Connell. The building will be completed in 1981. A 35-Story Skyscraper Is Planned Downtown By Continental Corp. Contlnued From Page Al locations since 1970. It also represents a reversal of the fortunes of downtown Manhattan. The last major skyscraper to be com- pleted in lower Manhattan was the Bank- ers Trust Plaza building south of the World Trade Center in 1974. It came at a time when the city's real-estate market had collapsed as a result of a faltering na- tional economy and at the end of a build- ing boom here that had increased the city's total inventory of office space by 23 percent in just four years. 1n the last year, the city's office market has rebounded sharply, and such major corporations as I.B.M. and A.T.&T. have decided to build striking new headquar- ters in midtown. Downtoim traditionally has lagged a bit behind midtown. but leading real-estate brokers say the area is ripe again for some new construction. A 500-room hotel is planned at the World Trade Center, and the American Stock Exchange is expected to build a new fa- cility, probably at Battery Park City. Richard M. Rosen, the head of the Mayor's Office of Development. said in an interview yesterday that demand for space was such that even the officially approved but inactive Manhattan Land- ing project, which would create new land on the East River downtown, might still ..gothrough .. Board Action Due Neat Week The new $70 million Continental build- ing would contain 835,000 square feet of office space. The plan is contingent upon obtaining approval from the New York City industrial and Commercial incen- tive Board for about 36.9 million in tax abatements over a 10-year period. The board will meet on the proposal next Meek. John B. Ricker Jr., chairman and ,president of me c;ontrnentai t-oipora 11in saattie company "wasinttuencea in our s ee'sron to bu to a new headquarters at 180.Maitlen Lane -by -the proximity of the .South Street po seum. The company is negotiating with a con- sortium of banks to purchase 300,000 square feet of unused "air rights" of the 1.6 million that were created in the city's special South Street Seaport Zoning Dis- trict. Larger Floor Configurations 'The air rights, which represent legally permissible bulk, would be used not to in- crease the total size of the headquarters, but to create larger floor configurations, according to Bertram F. French, execu- tive vice president of Cushman & Wake- field, the real-estate organization that is the development consultant for Continen- tal. i ■ Kai..y.'.vars a.Avevatab: RiY1�:R1d.9R-0l+v+.ATe 80-32 The Most Important Retail Project in America! By Richard Goldstein "1 muit go down to the sea again, to the lonely see and the sky," said Harrison Goldin, his voice billowing like a jib in a squall. The young dynamo was not alone in his praise for the city's most extensive restoration, project, a $21(1 million ex- pansion of the South Street Seaport that will permanently alter the character of Lower Manhattan. Hugh Carey quoted Melville and Whitman. Ed Koch invoked an even more auspicious source of inspira- tion —his own ego —when he said. "It is my • hope that we will celebrate the opening before the commencement of my second term." Koch and Carey were present at this particular creation because the city's Of- fice of Economic Development and the state's Urban Development Corporation Will finance most of the construction by funneling federal revenues. Sixty million dollars will come from the Rov:•c corpo- ration, which specializes in restoring city landmarks and surrounding them with • shopping malls. Rouse has built —or is building —such malls in downtown Bos- ton,=Baltimore, Philadelphia, and Santa Monica. The New\, York version will use the Fulton fish market and the South Street Seaport Museum, with its clippers and harborside emporia, as a core around which Rouse hopes; to construct nearly 250,000 square feet of commercial space. Its spokesman calls this "the most impor- tant retail project in'America." Rouse has tried its hand at New fork real estate before. In 1969, it proposed to build' a housing development for 450.000 people in Staten island, but community resistance killed the plan. It took con- siderable suasion by the city and the state to overcome Rouse's reluctance to try New York again. Says John Hightower, director of the Seaport Museum, "An exquisite number of rather heroic pieces have been put together to make this possible." The museum may be the most heroic piece. Denied the $1-a-year lease most cultural institutions on city property en- joy, it virtually requires commercial de- velopment to keep going. Hightower speaks with some dismay of large founda- tions that "watch a drowning man swim toward shore and encumber him with help when he arrives." The Seaport stands to gain 125,000 feet of new exhibition space from its partnership with Rouse, making it the nation's largest maritime museum. But of all the parties to this agreement, it will recoup the smallest return on its in- vestment, and if Rouse covers the water- front with psuedo•scrimshaw and corn on the cob, the museum will bear the brunt of the blame. That's why it's worth taking a look at Rouse's prototype for this project, the Fanueil Hall market in Boston. It does indeed attract 12 million tourists a year, and they produce 20 tons of garbage a day. Rents are so high that butcher after green- grocer has had to resort to some version of fast food to survive. Quality retail is dif- ficult to sustain, since nearly a third of the visitors come to eat. Some of the tenants THE VILLAGE VOICE, OCTOBER 15, 1979 ARTBEAT The Politics of Culture JAMES HA MIL TON John Hightower of the South Street Seaport Museum are considering suing Rouse over hidden costs and profits disguised as tax. Last year, reports The Rea( Paper in a major expose, Rouse grossed $900,000 on its in- vestment, while Boston saw only $50,000 in real estate taxes. Boston is reassessing its relationship with Rouse. Without refuting its charges, a spokes- man for Rouse insists The Real Paper's figures are inaccurate. But the story has obviously gotten around, because all the. participants in the Seaport project are quick to point out that New York has' secured a better deal. The city is guaran teed $850,000 annually, assuming the commercial space is fully rented. Though Rouse admits "the income stream is very, very modest" in Boston now, everyone seems convinced that merchants -and tourists —will flock to the new Seaport. You have to wonder whether native New Yorkers will accept an environment designed by a developer in Maryland. But that's beside the point. The city's future seems tied to stylization —and standard- ization. A project no less massive than the Seaport deal is planned for Times Square. A Third World trade center is planned for Harlem. Tom Hoving hopes to build a theme park to sustain the Astoria film studio. "Courage, mes amis," Harrison Goldin chirped at last week's didication ceremony for the Seaport complex, "le diahle est more." %u contraire, mes amis. Ilse developpe.' DAILY NEWS, FRIDAY, SEPTEMBER 28, 1979 Seaport area may get 60M rebuilding y OWEN MOtlif In a major move to open up the lower Manhattan waterfront to pub. tic use, the Rouse Organization agreed in principle yesterday to build a $60 million development in the South Street Seaport area. The project would be modeled on Boston's acclaimed Quincy Market and Faneuil Hall complex, and would con• sist of two distinct parts. If the plan is approved intact, Rouse, a major realty development company, would build by 1984 a two•story pavilion MI a 111,000•square•foot pier jutting into the East River just north of Fulton St. . and behind the Fulton Fish Market. The pavilion wouldcontain two floors of pavilion contain floors of restaurants and small shops. For the second part, House would construct a new market building with 60,000 square feet of food and food-relat• ed space on Fulton St, between Water and South Sts. Although the city in recent years has authorized housing and parks along its waterfront, there has been little effort at recreational use of its coastline. In this, New York has lagged behind such cities as Boston and 'Baltimore in re• claiming the waterfront. The development could mean that the South Street Seaport, now drawing a million visitors a year, could attract that many every month and establish the re• gion as one of the i�11Y'f tao�r�l�•J tourist as one of city's top•ratcd tourist attract ions. Not part of yesterday's announcement, but considered a likely possibility, are plans for a new office and hotel complex on a block bounded by Water, Front, John and Fulton Sts. Parties to yesterday's agreement in principle were the South Street Seaport Museum, the city, the state Urban Devel• opment Corp. and the Rouse company, The project would create 800 pertna• nent jobs and generate $7 million in tax revenues, ray officials said. Aspects of the Rouse project are op• posed by commercial tenants in the Ful- ton Fish Market and by loft occupants in the Seaport area. DAILY NEWS, MONDAY, OCTOBER 1, 1979 A real plus The South Street Seaport Museumis one of the few places where people can truly enjoy this city's majestic but misused waterfront. The museum is a 19th century oasis of salty sea life surrounded by the towering glass and steel financial fortresses of downtown Manhattan, Because directors of the museum know it is doomed unless' they can find a stream of money that doesn't depend on charity, they invited one of the world's most accom- plished waterfront development companies to save it. The Rouse Organization, the company that gave Boston the, famous Quincyllarket and Faneuil Hall complex, has put together a lifesaving $207 million plan for South Street Seaport which includes an immediate $60 million private investment by Rouse itself. The city and state would also participate in the develop•' ment and the revenues from the riverfront complex of restau •rants, shops and ships. Everyone loves the plan except a few resident artists who would probably have to move and a few wholesale merchants. If their complaints constitute the only serious objection to the project, we don't see why the city shouldn't hoist all sails on this venture. DAILY® NEWS NEW ron.s piCTUPE NEWBPAPEA • 220 E. 42d St., Now York, N. Y. 10017 (212) 949.1234 ROBERT M. HUNT, President and Publisher JOSEPH F. BARLETTA, Executive Vice President and General Manager. MICHAEL J. O'NEILL, Editor and Executive Vice President R.C. SCHNEIDER, Secretary -Treasurer NEW YORK POST. FRIDAY, SEPTEMBER 28, 1979 PACT SIGNED FOR $210M SEAPORT MARKETPLACE By MICHAEL IIF:CHTMAN A $210 MILLION complex of shops, restaurants, offi- ces and a hotel is planned for the historic South Street district along the East River in Lower Man- hattan. Mayor Koch, speaking at signing ceremonies at the South Street Seaport Museum yesterday, called the project "a marriage of a major economic invest• ment with another of my biggest priorities, the revi• talization of the water. front." It will generate about $7 million in tax revenue for the city and create 1700 construction jobs and 800 permanent jobs, according to the Urban Development Corp. Profits from the project will be used in part to sup- port the museum and its educational programs. The Rouse Co., the corpo. ration that built the highly successful Faneuil Hall marketplace in Boston, will build small shops and res• taurants along Fulton St. between Water and South Sts. and on a new two- story, 111,000-m1mi re foot pier to be put up • by the city. Rouse will spend $00 mil• lion to create the market- place. The city hopes to get a federal grant to help fi• nance construction of the pier. The UDC will restore Schermerhorn Row, built in 1811 and 1812 and owned by the state. The block will include res- taurants and shops, offices and galleries for the Sea. port Museum and housing for persons now living in the row, The Seaport Museum's .block — bounded by Ful- ton, South, Front and Beek. man Streets — is being res• to►•ed with $3.8 million provided by the U.S. Dept. of Commerce. The offices and .hotel complex is planned for the block bounded by Water, Front, John and Fulton Sts. The plan also calls for restoration of the Fulton Fish Market with $3.1 mil- lion in federal funds. Gov. Carey called the project "one more case of progress when the public and private sectors work together." But outside the museum, about :30 artists, carrying a bed sheet painted, "I love my loft," screamed "Oust Rouse" and 'Save the art• ists" during the signing ceremony. Brian O'Neill, chairman of the Schermerhorn Row Tenants Assn., said be- tween 100 and 150 artists and their families in some 60 lofts and a number of local merchants will be forced out by the project. "We're not against com• menial development," said O'Neill. "But the whole thing is a scam." Before construction can begin, the Landmarks Preservation Commission and the Board of Estimate must pass on various aspects of the project. 8O-32 THE NEW YORK TIMES, OCTOBER 10, 1979 Bus�ess Rouse Rebuilding Y Cities Z1;c Ncitt oriel intco Sources of the Rouse Company's Revenues Share of 1978 revenues of S97.3 million CONSULTING j INVESTMENTS MORTGAGE.,, 0 2% BANKING \ 6.9% . SHOPPING CENTERS 83% toy a raft am; ; • • kk� jjjf �~ 4` 1• MarigriffleMigliMKINerSaffege The hew York Times/Oct. W. 1979 Mathias J. DeVito, president of the Rouse Company, and an artist's model of part of the Seaport District development in lower Manhattan. Rouse Now Rebuilding Do wn town Retail Areas Special to The Nee York Times COLUMBiA, Md. — The Rouse Com- pany, one of the foremost commercial developers of suburban America, has turned its attention to central cities with retail areas in need of redevelop- ment. The company, known primarily for its development of this new town be- tween Baltimore and Washington, al- ready has rebuilt older retail sections in downtown Boston and Philadelphia. It has similar protects under way in Baltimore and Milwaukee, and last month was selected to participate in a 5210 million redevelopment of the Sea. port District in lower Manhattan. "There is a yearning to be back in the city," said Alathias J. DeVito, presi- dent and chief executive officer of Rouse. "It is creating an opportunity to revitalize central shopping areas. to five years halt our projects could be in downtown areas." Despite its current emphasis on urban redevelopment, the mainstay of the Rouse Company remains its empire of 35 large, enclosed shopping malls in prime suburban locations. These cen- ters held the company together after its ambitious diversification campaign in the early 1970's ended in near disaster in the subsequent recession. Revenue from the malls has been growing at an average rate of 20 percent a year since 1972. This revenue growth is a result of "overage," a formula by which a re tailer's rent is based on his sales vol- ume. As volume increases, the rent to the mall owner increases proportion. ately. "Rouse's equity in shopping centers is an excellent hedge against infla- tion," said Morris Mark, a vice press - .dent with Goldman Sachs and Comp. ny. With increased investor concern about inflation this year, the stock of the Rouse Company, traded over the counter, has soared from a low of 8 hid in January to a high of 1914 last month. The stock's closing bid was 17% yester- day. Michael T. Oliver, an analyst with the investment firm of Alex Brown and Son in Baltimore, saki the performance of Rouse's stock had been based on the increasing value of its equity in shop- ping centers and the increased cash flow from them. "The stock does not reflect the com- pany's potential and urban redevelop- ment," he said. "Over the long term there is no question but what the cen- tral cities are going to be repopulated and the pe»Ide will need more retail shopping al -.is." Mr. Mark ,aid the cities were realiz- Col.i inuedon Page Di Continued From Page DI ing they had prime retail areas that were underdeveloped and that it was good business to redevelop them. He said Rouse's work In the Faneuil Hall area in Boston and Market East in Philadelphia had given it a high level of expertise in the field. "We probably are the only company doing this kind of work on this scale," said the 49•year-old Mr. DeVito, who took over management of Rouse earlier this year after the retirement of its° founder, Janies 1V, Rouse. $60 Million New York Project Mr. DeVito said the Seaport project along the East River in lower Manhat- tan was important to Rouse because the company expected it would help convince officials in other citiesthat';% redevelopment of retail areas could be accomplished in highly complex metro] politan centers. Rouse will spend S60 million to"de- velop shops and restaurants along Ful- ton Street in the Seaport' District as part of a project by the City; of New York to revitalize the waterfront. The New York State Urban Development Corporation and the South Street Sea- port ,Museum also are participating in the project. The. Seaport will be similar 'to Rouse's highly successful Faneuil Hall development, which ; opened three years ago. "it's the most successful.. thing we've ever done based on sales per square foot," Mr. DeVito said. "We captured the spirit of Boston. We packed in the Boston culture and made Faneuil Hall an authentic piece of the city." The Rouse Company was on the lead- ing edge of another development phase seven years ago when it set up subsidi- aries to constructsubsidized housing and to develop new communities. The company also expanded its mortgage banking activity nationwide and formed its own real estate investment trust. "We were poised for growth," Mr. DeVito said. "We had gotten into too many new businesses and we were hurt in all of them." The Federal Government suspended its subsidized housing program in 1973 and later tightened its financing on new communities. The subsequent reces- sion arid the slump in commercial real estate left Rouse with a large number of nonearning investments that almost offset its cash flow from shopping cen- ters. Its stock dropped from a high of 301/ bid in 1972 to a low of 1% in 1974. Liquidation of the weak subsidiaries is near completion and Mr. DeVito says that Rouse.is now a much smaller com- pany concentrating in the areas it knows best: developing and owning re- tail centers, mortgage banking on a re- gional scale and consulting with gov- ernment agencies on development projects. In 1974 the Rouse Company's earn- ings from operations, before noncash charges, were only $666,000 and showed a loss in 1975. But earnings climbed to S3.2 million in 1976. Last year the figure was $10.6 million, up from $8.2 million in 1977. In the first six months of the current year, earnings from operations, again before noncash charges, were S5.8 mil- lion compared with $5,3 million in the 1978 period. Earnings before noncash charges are those before deducting depreciation, amortization and deterred income taxes. The Rouse Company has long said that this is the best measured its performance because its retail proper- ties have been increasing in value through overage rents, rather than de- preciating. Agreement was reached yesterday on a S210 million plan to build a marketplace of shops and restaurants and a new office and hotel complex in the South Street Sea- port area. Governor Carey, Mayor Koch and other state and city officials attended ceremonies at which an "agreement of principle" was signed by representatives of the city, the state's Urban Develop- . ment Corporation, the South Street Sea- port Museum and the Rouse Company, the developer. The signing took place at the museum, whose cultural and educational programs will be supported with the income from the commercial development along the East River in lower Manhattan. Mr. Koch called the project a "beauti- ful marriage — a marriage of a major economic investment with another of my biggest priorities, the revitalization of New York City's waterfront." Similar to Faneul Hall Project The Mayor likened the project to the Faneuil Hall marketplace in Boston, also developed by the Rouse Company. "This will be bigger than Boston," he said. "No, not necessarily bigger— better." The Rouse Company will spend 360 mil- lion to develop small shops and restau- rants along Fulton Street between Water and South Streets. The development con- cern will also build two new structures: a pier that will have more than 100,000 square feet of market space on two floors and will replace the ramshackle piers be. hind the Fulton Fish Market's Tin Build- ing, and a new building to be contructed over and behind the fish -market stalls. An office and hotel complex, which would include shops managed by Rouse on the first two levels, is also planned on the largely vacant block bounded by Water, Front, John and Fulton Streets. Restoration projects will include Schermerhom Row, which will be re- stored by the Urban Development Corpo- ration, and the museum block, which dates from 1797 and which is currently being restored with $3.8 million provided by the Federal Department of Com- merce. S3.1 Million for Fish Market The city will also spend S3.1 million in Federal funds to rebuild the fish market itself and the Tin Building. The city has applied to the Federal Department of Housing and Urban Development for a grant to construct the pier platform as well. Because of the many approvals and allocations needed for the cooperative project, it is unclear when the project will actually be completed. The project must still receive a number of approvals from the city's Landmarks Preservation Commission and the Board of Estimate. Richard A. Kahan, chief executive offi- cer of the Urban Development Corpora- tion, estimated yesterday that the devel- opment would create 1,700 construction jobs and 800 permanent jobs, as well as generate S7 million in tax revenues for the city and the state. Mathais J. DeVito, chief executive offi- cer of the Rouse Company, said the com- plex of new construction and restoration on the East River would "bring a festival - like atmosphere" to the area. Zht. New Nork autto ,—, SI cents toyond iam,N snow !men Nes II Ott in sit dellreey cam r,gytrAl (0 197'the Nee \'otYf,men NEW YORK, FRIDAY, SEPTEMBER 28, 1979 $210 Million Marketplace For South Street Planned By ANNA QUINDLEN 'A Delightful Sort' of Place Of comparisons to Faneuil Hall in Bos- ton, perhaps the most successful of such waterfront projects, Mr. DeVito said: "The spirit will be the same —a very de- lightful sort of meeting place. But that area reflects Boston and we hope that this project will reflect New York, in food, merchandise and cultural events." Although the Rouse Company has also developed the city of Columbia, Md., where its headquarters are situated, and Harborplace, a new waterfront market in Baltimore, its best-known development effort is the Boston market. The market includes more than 350,000 square feet of restaurants and small shops — clothing, jewelry, crafts, flowers, food and drink — which opened in the summer of 1976 and now draws 12 million shoppers a year. The marketplace, housed in both a 150- year-old granite Greek Revival market- place and flanked by long brick ware- houses, has played a prominent part in the revitalization of downtown Boston's night and shopping life. its instant popu- larity brought other businesses to the vi- cinity, and led to a proliferation of pedes- trian walkways and vest-pocket parks. a n a Faneuil Hall has been both an eco- omic and esthetic success, with more han S65 million in annual gross sales and vigorous blend of old structures and ew shops that have become something of Boston trademark. The South Street Seaport area was a booming center of trade at the turn of the century, but fell into disrepair and was known until recently only for the numer- ous fish markets that surround it. In recent years, however, a small com- plex of merchants' booths, food conces- sions and small shops has developed around the museum's headquarters at 215 Water Street. Mr. DeVito said that while he hoped these businesses would stay on, their rents would certainly rise. "We don't know what the rents will be," he said. "But high volume is going to be required for tenants to do well. The renovations of historic space obviously involve more expense than doing some- thing from scratch." Agreement Signed To Develop Seaport An "agreement of principle" was signed yesterday with the Rouse Com- pany, developer of Boston's Faneuil Hall market, to build a complex of shops, offices and a hotel beside the South Street Seaport. Model below shows proposed enclosed pier and other projected buildings. Page B3. es / Witham E. Scam, Thin Npta bU , 80-32