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HomeMy WebLinkAboutM-80-0125CITY OF' MIAMI, FLORIDA r INTER -OFFICE MEMORANDUM'... �•.y,: " Y; Joseph R. Grass_ i e DATE Feb. 22', 1980 j FILE. City Manager SUBJECT International Folk Festival' FROM Cesar H:. OdiO REFERENCES•" r Assistant 'Ci ty Manager ENCLOSURES The International. Folk Festival, since its inception, has been run by a` citizen's committee which has had a moderate success. We feel that -this Festival Festival might have outgrown the present organization` and now requi res' di"rections'from a professional consulting firm. It is the."intent of the professional group to request.Mr-. Monty Freedman's,'' collaboration. I -propose to.hire Evelio Ley and Associates, due,'to their huge success. with the Trade Fair of the Americas, to run this Festival. The bud et.for 1980 would remain the same at a fi ure of 9 g $3411'70,4.' Attached please find a copy of the proposal submitted to.us by Evelio'".Ley . and Associates. 80-125 P EVELIO LEY & ASSOCIATES INC. PUBLIC RELATIONS I,MANNING, Coot QNG & MANAGEMENT OF INTEM91ONAL EVENTS T the City of Miami convenient to public and private trans- poriation. CONCEPT SHEET The, new proj'ect'would be a combination of the existing City of,Miami International'Folk Festival anda series of Carnival -type events,that lend themselves to the growing international flavor of Miami. The events would beheld at_City of Miami facilities:such as Dinner Key Auditorium, Bayfront Park..and Auditorium, and the. Library, as:vell as areas such as. Biscayne Boule'vard,.elementary and:junion EVELIO LEY & ASSOCIAYES, INC. - festival: 1. Late spring to assure: participation of local residents... I2. Late summer to assure participation of Latin American a :. tourists. `) 3. Feb ruaiy/March to coincide with traditional Carnaval .I dates..: LOCAL CONSULS Consuls in the local area will be asked to participate as Ihonorary Chairpersons. Their participation will consist of: 1. Acquiring use of traditional costumes and headdresses ' from .the Carnava'l celebrations in their, countryof on in g ' for parades and exhibits and 2. Presenting,.a reception by -invitation -only :that would highlight' Carnaval traditions, foods' and music from their .,country of,origin- and 3. Attend all Festival,events ass special invited uests. P g, DESCRIPTION OF EVENTS 1. Kickoff Parade This will take place the first evening"of the week of - festivities. The parade will highlight the,costumes .and music of foreign countries, as well.as the..,, ' -.traditional North American parade elements such as, high school marching bands, floats:; convertibles, Shriners'and clowns. The:parade will, take place on~ 3 ■ eWuo UY & AssMMES, INC. 777 7 Biscayne Boulevard from the DuPont Plaza area;to.the Expressway"overpass at 12th Street. t; 20 VIP'and Celebrity Reception A reception by -invitation -only on the first night of " festivities to welcome.and'thank those persons most" involved in tf�e Festival. 3. Crafts Exhibit and Book Fair ] These two exhibits would take place at the City of Miami Public Library. The Crafts Exhibit has been presented in P Y g previous ears durin the International' Folk`Festival,"' ] but .this year the excitement and -participation would. be " increased through the judging _and_awarding of prizes at .;the. event.; The Art Departments of the .local universities as.well-as crafts classes and supply stores would-be advised of the competition to'inc-rease community partic- ] ipation. The Book Fair would be sponsored ;by the Public Library .and would be an exhibit.of famous books ofother lands- their translitions,.prize-winning books""and/or limited editions". Art exhibits.w"o,uld be coordinated.at places such as The Miami Metropolitan_Museum and. the OMNI com lex,.where 7 exhibitshave been, presented' in­the:.past. So 'Movie Series The ,Beaumont Theater 'at' the _Universityo.f Miimi.campus 4 E%W LEY r!< AMOCMS, INC. `I would be the ideal place to present a series of award - winning foreign films. An entrance fee could be charged, which would go to the University. 6. Doll Show This 'is the Dall Show traditionally pre,sented,during the. International.Folk Fes,'tival, with the same type of prizes, etc. 7. Traveling C . hildren's Theater Group , The Prometro bilingual theater group from the Miami: -Dade Community College New World Campus could be funded to travel. to , Dade County elementary and' junior high. 's.chools, two per day, presenting .a p1a iy Iskit.or theatrical pres- entation. 8. Folkloric. Show This would be an outdoor presentation of international folk. music and,'dance, held at'the-Bayfront Park Bandshell. We could invite local -groups :to a ear-as_well as t . PP he. ,traditional invitation to, -groups from ;abroad. 9., Bicentennial Park,Fair and Regattas Mechanical rides,.food booths featuring international .: scan hot_dogs_and foods as well as traditional North Amer' cotton candy' ,.and -:music stages would.be setup. in r" U66ntennial PU"A for a two-day event. ...,owns o magicians jugglers and mimes could entertain all around the park,, "and modern as well as international 'folkloric music would be presented. Lo6alrowing clubs, could "be interested in competing in regattas in',Biscayne Bay, near the Bicentennial Park area., The second day would feature sailboat racing and perhaps a,para-sa il exhibition. 10. Sporting. -Events `' Several tournaments. are -:traditionally' of f ered: -during the 0 estival. Th'ese have bincreased 'Internati nal Folk F een to include a-Basebal*l'oi.So*ftbal1 compe'tition' a Soccer. Competition, A%, Bike Race, :a Skating'Compe,tition' and'a Domino Tournament. The Baseb'all/S6ftball and Soccer Tournaments woul&,hold eliminations the' firs t weekefi�d of the Fe,s,tival and finals Ahe following weiekend.The Bike Race and -Skating Competition, would takeplace the first. Sunday.- of, the Festival, and the Domino eliminations and f inals'. would take place on, three.weekdays. 11. Ca,rhava 1 Ball, To be he.1d, at the'Dinner Ke Audito y - riumthe Ball would, be the traditional costume ball.o'ffered during CarnaVa I celebrations. There•would -be two types of tickets, a, popular -priced ticket:thit would admit the bearer to the first -floor dance —floor area., and,a higher -priced ticke , v: that would include dinner and n would be served in private • 6 EVM LEY & AWXXAHS. INC. F I , SMILE PROGRAM OF EVENTS DAY. EVENT PLACE KICKOFF PARADE: FLOATS BISCAYNE'BLVD.. CARNIVAL COSTLb ES SHRINERS 4� ' CLOWNS t VIP AND CELEBRITIES IN CONVERTIBLES SCHOOL BANDS i FOLKLORIC GROUPS C &ARZSAS + VIP AND CELEBRITY RECEPTION T B A SATURDAY CRAM EXHIBIT AND BOOK FAIR LIBRARY DOLL SHOW BAYFRONT AUDITORIUM ART EXHIBIT T B A SOCCER ELIMINATIONSMUNIORS GRAPELAND PARK 1 BASEBALL/SOFTBALL ELIMINATIONS T B A CARNAVAL BALL DINNER KEY AUDIT. MOVIE SERIES INIVERSITY OF MIAMI ] SUNDAY CRAFTS EXHIBIT AND BOOK FAIR LOLL SHOW ART EXHIBIT SOCCER ELIMINATIONS/ADULTS GRAPELAND PARK BIKE RACE/SKATING COMPETITION,. BISCAYNE BLVD. i BASEBALL/SOFTBALL ELIMINATIONS.1 T B A IMOVIE SERIES MONDAY CRAFTS EXHIBIT AND BOOK FAIR DOLL SHOW ART EXHIBIT TRAVELING CHIL.DREN'S THEATER.GROUP TWO SCHOOLS DOMINO ELIMINATIONS DOMINO PARK MOVIE SERIES TIJESII4Y CRAFTS EXHIBIT AND BOOK FAIR' DOLL SHOW ART EXHIBIT TRAVELING CHILDREN'S MiEATER.GROUP - TWO SHOOTS DOMINO ELIMINATIONS DOMINO. PARK MOVIE SERIES DOMINO PARK EVW LEY & ASSMMS, INC, 4!! WEDNESDAY CRAFTS EXHIBIT AND BOOK FAIR DOLL SMI ART EXHIBIT TRAVELING CHILDREN'S THEATER GROUP. Two SCHOOLS` DOMINO FINALS BAYFRONT AUDIT. MDVIE SERIES THuRsDAY CRAFTS EXHIBIT AND BOOK FAIR DOLL SHOW ART E TRAVELIXHNGIBIT CHILDREN'S THEATER GROUP TWO SCHOOLS MOVIE SERIES FRIDAY CRAFTS EXHIBIT AND BOOK FAIR' DOLL SHOW ART EXHIBIT TRAVELING CHILDREN'S THEATER GROUP Twoscliools FOLKLORIC SHOW BAYFRONT PARK MOVIE SERIES BANDSHELL SATURDAY CRAFTS EXHIBIT AND BOOK FAIR, DOLL SHOW ART IP.-kHTRTT SOCCER FINALSMUNIORS GRAPELAND PARK BASEBALL/SOFTBALL FINALS BICENTENNIAL PARK: RIDES FOOD BOOTHS MIDWAY STAGES WITH MODERN, AND FOLKLORIC NWI,C, REGATTAS- SAIL BISCAYNE BAY AT MOVIE SERIES BICENTENNIAL PARK SUNDAY CRAFTS EXHIBIT AND BOOK FAIR DOLL SHOW ART EXHIBIT SOCCER FINALS/ADULTS GRAPELAND PARK BASEBALL/SOFTBALL FINALS T. BA BICENIMIAL PARK FAIR: SAME AS'ABOVE REGATTAS-ROWING BISCAYNE,BAY, AT, BICENTEVIAL PARK MJVIE SERIES EVELK) LEY & ASSOCIATES, INC. a 7 PR`rLIMINARY ESTIMATED BUDGET' FOR INTERNATIONAL.FOLK FESTIVAL AND CARNAVAL REVENUES.:. A- City of Miami appropriation . B- Income from booths and food stands concessions: 1- Bicentennial Park Fair $' 6800 - 2- Folkloric Festival 39000 3- - Festival operates stands ' 2 000 11 4-. Other ark rides - * 11'11800 C- Income from sale,of tickets'to the,grand ball ; (300 at; $15) 4 (250 at ` $ 50) - 17 000 ,$ 70000 EXPENDITURES: A- Promotion: _ 1- Printing: of posters, brochures, leaflets, letterhead, envelopes,etc.$ 10,000 2- Postage, duplicating :.4300 14300 B- Grand Ball Costs: . 1- Invitations, programs, etc. 19500 2- Decor and arrangements 1,500 3- Box construction and rentals: `' '(*)._ 4- Music and sound 1,500 5- Catering (500 x $ZO) 10,000 14300 C- Festival Costs: 1- Bicentennial Park Fair (*) 2- Parade 49000 3- Folkloric show 23,500 4- Theater group traveling to schools 19500 S- Foreign performers - lodging 8 meals 8,000 b- Rentals (display boards etc.) 10000 7- Security (arts $ crafts) 1,000 18,000< EVEUO LEY & AS90CIATES, INC. .AT1kA5�r�'d'lS4ilLYiM 1'9l(1 ILRAIAYliTll � 1 - 4 it �1 D- Prizes, Awards and/or Operating Expenses: 1- Bicycle race .19000 2- Skating competition 3- Regatta 1,000 4- Soccer tournament 800 5- Domino tournament 800 6- Doll show, 800 7- .Craft exhibit 500'"...; 8- Art exhibit 500._ 9- Foreign films 500 6,900 E- Administrative Costs: 1- Production 2- Coordinator's fees (15%.or non public revenues) 4,300 1,49300, Contingency - 2000 Total Expenditures $ 70000 (*). Subject to discussion and additional.planning. EWUO LEY & ASSOCIATES. INC. _-- ':1 CITY" OF MIAM1, FLORIDA �'">'• INTEROFFICE MtMORANbUM- TG Ms. Angela . Bellamy `' odE �7ebruary 14 , 1980 FILE Assistant to the City Manag�e� r` SUBJECT! International Folk Festival REFERENCES FROh' Commissio.�7. L. Plummer Letter from, Morty Treedman ENCLOSURES: ArT _Gr_-1 . 44 . ?•� Q 3,OT -s�+le•'F;a; 9�'�-Sc�t�th 8eirsMcxe4�we;-M+etrri; Flet+de 38��3-f'Ix�+te- f3f)53858�9AAO Suite 304, 7000 S.W. 62 Avenue, Miami 33143, Phone: 666-2282 MORTY FREEDMAN General Chairman Hon. J. L. Miami City City Hall, Miami, Fla. Dear J.L.: Plummer Commissioner Dinner Key 33133 Feb. 14, 1980 It was good talking to you yesterday regarding the City of Miami's 9th Annual International Folk Festival. Many months ago I secured reservations at Omni International Hotel for the City of Miami Ball, our lead event, to be held Friday evening, May 9, 1980. Also, I re- served Bayfront Auditorium from Sunday, May 11 through Sunday, May 18. During the early part of December, 1979 I wrote a letter to City Manager Joseph Grassie advising him that our Folk Festival Committee was ready to get to work on the Festival but that I could not take any official actions on behalf of the City until my annual agreement with the City for producing the Festival was approved by him and the City Commission. I was later advised by Mr. Grassie's office to work with Ms. Angela Bellamy, who told me there was some question about the amount of the Festival budget. I was surprised at this since I had recalled that at a City budget hearing last November it was clearly stated that the City's budget allocation toward the Folk Festival in 1980 would be the same as the 1979 appropriation--$34,705. After several weeks, with no final word on our status, I was told to contact Mr. Howard Gary. He told me that more than half of our 1979 budget came from the Tourism and Publicity Dept. budget and that since that department was being dismantled there was no 1980 Festival item contained in it. Therefore, he said, Mr. Grassie wanted me to present the 1960 Folk Festival budget again so it could go before the City Commission. I immediately prepared a new budget totalling the same $34,705, but shifting some items based upon our proven needs last year. This budget still provides for the Folk Festival Committee to generate more of the Festival total budget than the amount we are asking from the City. .. ...t't-1�►.•. 7i ". �....^wlwlw .... . .a...ww�w.l��+..:•�.+�.w.r. .. »T. -.-.. •.� . - .... _ .. . 1980 International Alk Festival ..... 2 When I heard nothing further, I again inquired of Mr. Gary who told me that the matter could not be brought to the City Commission, nor could my own agreement with the City, until Mr. Grassie had studied the budget and met with me on it. Later, I learned Mr. Grassie was on vacation and was then referred to Mrs. Margarita Ross who, I was told , is now in charge of all festivals. I left several messages for Mrs. Ross and even visited her office but could not find her at those times. She did not respond to my messages. I was then advised to talk to Mr. Dick Fosmoen and found he was also on vacation. I also spoke to Assistant City Managers Grimm and Odia, who said action would have to await r1r. Grassie's return. We are now in a critical situation. Every day I received phone calls not only from the many local organizations involved in the Folk Festi- val, but also from foreign governments asking why they have not yet been invited to participate in this year's Festival. I am sure you are aware of how much time it takes for a foreign government to plant for a group of 25 or 30 persons to fly to another nation. Also, since I cannot act officially at this point, I am unable to solicity from local private enterprise the approximately$8,000.00 in Festival prize money donated last year. Our International Bicycle Race shouid have been advertised already in national cycling publications. Our color brochure for distribution to foreign airlines and travel agents as well as local outlets, requires almost two months from req- uisition to delivery. This is also true of posters, Ball invitations, etc. We are most anxious to immediately send out a general invitation for . participation in the Folk Festival and supporting publicity. But I am unable to do this until my agreement with the city is drawn up and rat- ified by the City Commission. I know that you agree that the International Folk Festival has become a great asset for the City of Miami and a marvelous event for the people of this area. I am proud to have been associated with it for the past 6 years and to have contributed to its growth and success, and I hope that I may continue to produce it for the City. Any possibility of speeding up a decision on these matters would be greatly appreciated by the International Folk Festival Committee and myself. . .... .... .. ...«r• .. a�MSI••a�.w...�.��!rrr►r�wr..�.�.'!•.14T•l .T :!'Sl �. Dno•..r.,�;�.-...ry.Tilw ..r w+..-e7•-7�.,..-. �..... ... .._..