HomeMy WebLinkAboutItem #02 - Discussion Item_'1=7J�T•.l�..,
!lam ^�"+:
__ai'1 rna.u�7r=+
ra--cam--. r,-,.. .-r-,
Eastern .S.
Street JOu i:al
"•pia `:et::o=<,
(_ 2:J York Biis1I:
3us'ness .-eek, . .in's Rclvier7,
S-)or 's lilustrca cd, -;:ne,
I
U _ J . �New S
Total
Snit. Oct. Nov.
r -
:JaLl St-!cL Jou'rnai
Actin; ity cx 5x ( 4x i
! I
Cost 310, 020.8 S12, 526. 08I $10, 020. 861
M-N I
A t"
q / ` -1
unit No. Inserts Ccst/Insert ict3? Cost
224 26 s 2,505.22 $ 65,135_72
• r _ '•J
-fir 1, 7J'.i _:l
4W
3 J S 1-2,950.2% S 106, 3? 5_'2
Dec. .3n. Feb. �t3= -"-_Dr. '!ay i ine �1u1'i
4x i 5x 4x — — -- — -- —
S10,020.96$12,526.08 �10,020.86
z� x x
-- $10,445.00$10,445.00l$10,445.001$10,445.00
X
DEPARTMENT OF TRADE 6 COMMERCE -
{
CO-OP PARTNERSHIP PLAN
C
It is our intention to work with 3 few selected companies to
advertise and promote on aco-operative basis. t'!e plan to
share the advertising -cost on a 50-50 basis.
Each co-op partner Days 4 o.E the gross cost of the ad in
which he participates. Minimum participation is for one
Insertion.
The illustration will be our co -on ad. However, We will in-
cornorate the co-'oo partner''s slogan or advertising signature
into the ads in ,,ihich they part'icLoate.
In addition to carrying his slogan or signature, the co-op
partner receives other benafits.
1. .1e will introduce him or his psoole to `_hose
.4ho respond to the ad(i) ^a snares with us.
This reprasent3 not Only ; Ocr^n1.anity bane: Lt
anoortunity but also a business 0070rtunity.
?. 'r'? will ma.'e3 his .ap�as?ntatiV? 1 ^3�:bar of
the Department o= -rada ^d Cor.,.arca c�o—^perati : e
Advisory Council.
C3. .1e will •give his organization first option on
future advertising activity, including multi -
page aditoria.L/advertising suoplaments in major
media.
3. We .4111 share our ear- ed discount rates wt th the
advertiser. LE his discounts ire greater we
will ,,,ark with his discount rate.
All Latin American advertising will be in "page 4-color" units.
Eastern Seaboard advertising w111 be in "page 1-color" excet
for the 'gall Street Journal. Ads In the Journal will be 3-1-on
2 columns.
Media Department 11, Inc. will coordinate all production and
billing between the co-op partner and the City of Miami Depart-
ment of Trade s Commerce Development.
r
C
1 CITY OF MIMIr
DEPARTMENT OF TRADE AND COMMERCE DEVELOPMyyT
CO-OP PARTNERSHIP PLAN
EASTERN SEABOARD �=rA PACKAGE
in the Eastern Seaboard Plan each co-op partner pays for
the cost of his ad. This cost is shown below.
Cost Data
1_{ 2x 4x
wall Street Journal 2 col x 3" 2,505.22 $ 5,010.44 310,020.88
(757,074 circ.)
(Eastern Edition)
media NJetWork, Inc.
(.326, 395 circ. )
(Jew York Business
�;etwork: Business
?Jaek, Dun's Review,
Nation's Business,
Newsweek, sports
Illustrated, Time,
U.S. ;llews)
9/8/80
a .i C 10, 4 4 3. 00 20,390,110 --------
Cc ~bin-2aI ''. U,950.22 $25,90,0.44 310,020. 38
C
CITY OF MIAMI
C DEPARTMENT OF TRADE AND COMERCE DEVELOPMENT
CO-OP PARTNERSHIP PLAN
LATIN AMERICA MEDIA PACKAGE
C
In the Latin America Plan each co-op partner pays 1/2 of the
cost of the ad. This 50% cost is shown below.
COST DATA
A. Vision
B. Time
C. Newswee
D. Total
lx 3x
P4C $ 8,242.50 $23,842.50
P4C 3,172.50 9,517.50
P4C 1,360.00 4,080.00
P4C ;12,775.00 $37,440.00
7x
$54,337.50
22,207.50
9,520.00
$36,065.00
Minimum commitment is for one participation. All advertising
will be 4-color full page (non -bleed)
9/8/80
C SPECIAL EVENTS
An additional and complementary way to reach our markets is
through special events.,
Purpose:
The objective of special events is to stimulate business activ-
ity in the City of Miami which ultimately results in more jobs
and higher income for our -citizens, greater tax revenue for the
city, and better community relations.
Our top priority is to serve the'Miami business community.
Emphasis is placed on stimulating international trade and com-
merce activity, and on projecting and perpetuating Miami's
image as an international business center. These special events
are intended to attract foreign businessmen and government of-
ficials from those countries which we are reaching in our ad-
vertising campaign.
Categories of Special Events:
1. Seminars
Seminars are designed to instill the knowledge and
C. development of skills which will ultimately increase
the business community's ability to conduct trans-
actions more effectively and efficiently. And,
simultaneously, to increase awareness of the facili-
ties and services available in Miami so as to encourage
their utilization.
A. TARGET INDUSTRY EVENT ASSISTANCE
Target industry seminars and meetings are given coordi-
native and technical assistance by DTCD. They address
specific issues germane to future business development.
1. Inter -American Transportation and Insurance
Symposium, Oct -Ober 18-19, 1979. Co-sponsors:
City of Miami (DTCD), MARAD, I.T.A., Dade County,
University of Miami. Participants: 90, from
both the U.S. and Latin America.
2. U.S. Census Bureau Panel Session, October 25-26,
979, Co-sponsors: DTCD and U.S. Bureau of the
Census. Participants: 20 Miami businessmen.
C
L
U
A
3. Ex-Im Bank Seminar for Samll and Minority
Businesses, January 75, 1980. Co-sponsors:
Clay o£ Miami (DTCD), Export -Import Bank of
the U.S., Continental National Bank. Par-
ticipants: 84,local business people.
4. Ex-Im Bank Programs Seminar, June 5-6, 1980.
Co-sponsors: Continental National Bank and
the City of Miami (DTCD). Participants: 50
Latin American bank officers.
5. LATCOM '80•Seminar, "Latin American Telecom-
munications and Computer Markets in the 1980s"
June 30, July 1 and 2, 1980 (in Washington,
D.C.). Co-sponsors: City of Miami (DTCD),
I.T.A. LATCOM, Inc. Participants: 60, in-
cluding U.S. manufacturers, Latin American
government communications officials, U.S.
government trade officials, bankers, media,
market analysts.
6. Second International Law Conference for
Lawyers of the Americas, July 6-9, 1980.
Co-sponsors: City of Miami (DTCD), Cuban
American Bar Association, University of
Miami. Participants: 200 International
lawyers from the U.S. and Latin America
(three-quarters).
7. Reach -out to His anic America, September. 11,
1980. Sponsor: T e Equitable. Participants:
12 Latin business leaders.
S. Future Banking Technology and Payment Systems
in Latin America, October 5-7, 1980. Sponsor:
American Express. Participants: 150-200 Latin
American Bank Executives.
9. O.A.S. Permanent Technical Committee on Ports,
October 14-17, 9980. Sponsors: U.S. Depart-
ment of Commerce MAi2AD, U.S. State Department.
Outside events sponsored by the Port of Miami,
Custom Brokers and Freight Forwarders Associa-
tion and private industry. Coordinated by
DTCD. Participants: 11 member countries
(port ministers and their staffs) .
10. Apparel and Textile -Industry -Workshop, October
30, 1980. Sponsors: U.S. Department of Com-
merce Office of Textiles and Apparel and U.S.
Apparel Council. Coordinated by DTCD. Par-
ticipants: 50-100 Miami area small -to -medium
manufacturers.
A
A
C B. TRADE FAIR CYCLE SEMINARS FOR FY '80 - 181
Trade Fair Cycle -related seminars are primarily targeted
to the Trade Fair of the Americas' participants. Their
purpose is to increase skill levels and to maintain the
spirit of the Fair throughout the year.
Interamerican Transportation and Insurance
International Finance and Credit
Export -Import
C. INDUSTRIAL EXHIBITIONS
Trade -related exhibitions focus attention on Miami, its
facilities and services, and further secure our position
as an international center for trade and commerce. Promo-
tional coverage and the attendee draw are on a massive
scale, from all over the world and across the U.S.
Exhibitions contribute directly to the economy in tourist -
related services and transportation. They present an en-
vironment where actual sales are consummated or contracted,
and where contacts and joint venture are made.
1. Graphics of the Americas, January 1981. Sponsor:
Printing Industry of South Florida. Participants:
C Approximately 300 e;.iiibitors, 901 American, 10
foreign; concurrent seminars.
2. Trade Fair of the ,Americas, March 1981. Sponsors:
City of Miami, Dade County, State of Florida, U.S.
Department of Commerce, O.A.S. Participants: Latin
American and U.S. exhibitors and buyers.
3. Comunicaciones EXPO '81, April 26-30, 1981. Organizers:
LATC0,14, Inc. Participants: 80-100 manufacturers,
and 600 buyers and seminar attendees from Latin
America, Europe, Japan and the U.S.
4. African Trade Fair tentatively scheduled for December
1982.
t
(Example of one of the 100 letters with promotional brochures
sent to the commercial attaches. Postage paid for by Banco de la
Nacion Argentina.)
August 29, 1980
Mr. 4alter C. Stadtler
Commercial Section
American Embassy
Delchmannsaue, 5300
Bonn 21 Germany
Dear Mr. Stadtler:
It has come to our attention that information re,3arding the Cite/ of 'liami
is not included in your trade, industry and economic dev4:lopment informa-
tional packages.
As Chairman of the City's International Business .advisory Co-m,-litt0e, I
want to remedy this situation by sending you Our Ln or;lational nackarje,
which I hope you will ;Hake readily available to b1.lsLnesslaen contemp.latinJJ
investments in the U.S.
Our Committee is composed Of 1OCal business peoDle With :strong financial,
commercial and industrial ties abroad, and mho are lt�ndinq the City of
Miami their expertise in order to attract new businesses to the tar=a. It
is particularly important, therefore, that our economic an,.] commercial
sectionst, as well as our Trade Centers and Inteerncltl0�11al t,jar%eting Ce'nter-,
have this information and disseminate it.
We than% you for ,your coot)eration in this ;matter.
Sicr reLy,
Snis H, Nason
Chairman
International Business Advisory
Committee
DfIN:km
EnclOSures
DEPART.MENT Of TRADE S C0ti141ERCE DE`•EMPIAE,Nr , 1-nn Norld ro vw, IN Floor • �1iJnu, Flurnia !ll):
(?G-679•1):0 / r-�luc No. 15:::1 1111trl t. T
f•T.�WL7Y.FIAM;�47AV5'A'ft7. VITY.itCI1�F1C%4gXQ?,4N%NTJ7MDAR119►WtlIMFYgPN1MlWMl11MlY1gNtn�lYPb����
,
ot, �I GOI? GUI
r�
(Example of brochure distribution to South America through one of
the members of the marketing subcommittee.)
2 de abril de 1980
Sr. D. J. E. Ci£uentes
Presidente
ULTRACO LTDA.
Apartado Postal 11997
Bogot6, Colombia
Muy SeFior nuestro:
Adjunto le envi-5 un t0114eto que le brinda informaci6n general
sobre nuestra ciudad, Si Ud. tuviera la amabilidad de ofre-
cernos informaci6n m6s .aspectPica sebre sus necesidades (per
C ejemplo, productos que quiere e:<portar o i:clportar), es posible
que nosotros pudi6rzmos avudarle.
Por favor, si6ntase an antera libertad de comunicarse con noso-
tros para to que crea necesaric.
Sin m6s por el morento, se despide de Ud., atentamente.
s�al�o' - rnandez-CampL os
Coordinador-Programa de Exportac16n
e Importaci6n
OFHC:dm
Adjunto
pFFif.E Oi ;< �fiC {`U t;O���.�F�Ft:f dE`.FU)s'vFer �.nn ,ti•.r�,l t ».•r `',) g.t, �,.•ir �11�•1 •rn F�r,tr�•rrum, rlunrl� 11112iU0515:9.11:O.�ele� •`.o. 1S22I1 `11�EDUT
PA
n
�.•t y"„. r Str'.wr;��;�'-��M rr:','�i n'+IYo��'7'N:rn ✓�C t;%t��.r rt�r•� :�1 N�!r.1' HiC,ri�Ca N7 n�.
"� „•, -.t1, .. r,;{S:': ,'[{ f; r t}xMi 11W.,f?.�1,^,N.1'fl ti`' .� : '!`.,F .,�...
9 fir. ` ^ .j i •,_r'�; 'r /�}� �•� j i r'
• We are Interestedan Miami. Please send additional''.,;,.,
,
, .
"Information related to our field of business..
!' Cbmpanyfname
Title -pPe-r"-n-* -
i . t•:
f iiusine-
tt .Address''. p�:r.C�rrB'Qs�>',11997t..it a� .r ' r. �'r A4.:,,'� .a�t •;
,•tso ��a jy' r ;O'ca'ambia l d th,% tex�ie��
_State
.�Nt.'i.ui.k>:.�Ar4'•iK:N}r!t(ay+tint,�.:il�ljr,"v.'.+1..1Y.,}.:L�i..w1�A.ru.ur.i1:L:�v.luA rr C.�.1+:'1�7i.M►tl:.er a7�Y L11itrwe>UlAi.j?,,:1J.1,t�y1+�3y��
s'
I0 lj� FRI flo
(Example of brochure distribution initiated by a member of the
marketing sub -committee on a•trip to South America, to whom we
responded, and who requested additional information.)
10 de junio de 1980
Sr. J. E. Cifuentes
Presidente
ULTRACO Ltda.
Apartado Postal 11997
Hogots
Colombia
Muy senor nuestro:
De ac'uerdo con vuescra tiatici6n, de Eeoha 14 de abril, le
estarmos adjuntando .ina lists <:ie los Eabricantss de jo1eria
Cdel estado de la Florida.
Sfn mAs oor el momento, se despide de Ud., atentamente,
�.�waldo He andez-Camaos
Ccordinador
Programa de Fxportaci.6n/l.mportaci6n
nrtir . dm
Adjunto
OFFICE OF I WE k'-0 CC`•'%-(RCE ^fYEIQI'%ItI,F Vif d r A"I 1'),1 N YCw'" Xvd..-?In Flow, %Ildml, Flund.1 NI)2/JJOS,S1903.0/Tines Vo, 152221 WA10I,r
i'`7uMM1MfAML.Ri!M1At7ANtmYNP.IWItl�MI 9VI�AVSH�4'M9�/riMM11�1'CAJIMNN'�W�M•�= .. _. _...__ '.
,A
C
ti
�ArE
149 I c130
-
City of Miami I Office at Trade & Commerce Development
- --
NAME- ...--J r • (A 11.len -e $ !111E
nra �L �v►1 i
'.
NAME OF FIRM• _.._.----------._ -- - - - .. .. _ !_�
_.. ... ... -
....
Aa�aEss. Po 0. Boa 11.9"7. 3o,,ot-al �oZocabi'�,, South
--
-
Ame.r3.c�.
r .� 2Q C65 4541A
_
Ut*21:Lcro
r(LEPHONE �___--,--_,-- _---- E -
PRODUcresi:._�__".4lorbian
APPROXIMATE No. OF EMPLOYEES ...... 7 ---_._. -..- _ _.... IYPE OF BUSINESS: :=1.AiLI
6HOLESA:E Env rf +sar I,aeCfu Rf
1j
... aro:;rn,., �:ao.:,.:^•t .-�,t,;' .... •. -, 7_: _
^ n ... ...;1 a•• .'s
SALES VOLUME:>. U�COO a�' 1@9� -ASS`-,o:CgO�::iS 1S:O.yosiomow 51 CoW13JY0000 SJCC4;(OC-YORE
ASSWANCE REQU1REL).=.sAR1kLNf4 i • �i:15'- .� cr_ ,..'t Cn E;i0jH5ic`N AiSIVANCE
' ` •
1r,�:AlinNgpCFFCE 5PA CE
•SS 1!.KGt]'tz A...rgq �-,il,o s aH •• .r. x: .. . . 7' ! .. . •] • . .. J :.1: I y+f.r: ':r
'. r, ... 3 . . 7: �.: tC.:.• V ..)S
LCCAffouOFCGidMERCiALiPACE CA110NOt,'10u5fQ'AL111E �EWAt10N10CX1SECCN04AY
1, C. .a:'.:c .. r:v t': .04 i•! -1. ..�'U• "7:.
n . ...
'.1J 7•. .:r' L)
•� a :..rrs•so';.a'*�
iGSOfHERA5S151ANCE;CEsCRiBEI: deed list _ of buyers of emeralds.
-_
_........ .... .....
C .. vis,sione.a trnr-:t GNI
_ .. ._.._..
peaav�aum�e>+zrNncrwrnuae �uwmtas+Aa+ramu�smlams�aynr
I
°s
(Example of the brochure distribution to South America.)
10 de junio de 1980
Sra. Esther Ubal de Sosa
Directora
Artesur Ltda.
Bvar. Josh Batile y Odoaez 3735
Montevideo
Uruguay
Estimada Sra. Ubal de Sosa:
De acuerdo con vuestra encuesta, de fecha 8 de mayo, le
podemos informar to siguiente:
A. por medio de Jos muchos corredores de bienes
raicas con los cuales colaboramos mutuamente,
o por medio de una agencia gubernamental del
municipio (IDA), oodemos ayudarles a locali-
zar espacio para una planta industrial, y
Para sus oficinas. por supuesto, as necesa-
rio qua.Uds. nos dejen saber cuales son sus
rx�:erL-uentcs y'especificaciones.
B. Una vez qua conozcamos especificamente vuestra
lfnea de oroductos, por medio de varios direc-
tories y qufas de Jos cuales disponemos, nos
serfa pos?ale suministrarles nombre y direcci6n
de cor"pa:� as que posiblemente estuvieran inte-
resados en sus productos.
Creemos que en vuestro cameo, quizds serfa muy
conveniente el participar en ferias o exhibi-
ciones industriales y comerciales.
C. E1 desarrollo comercial a industrial de nues-
tra Srea as de gran interds para nosotros.
Una vez que Uds. hayan adquirido algdn tipo de
propiedad, y que hayan establecido relaciones
bancarias locales, es Iasi siempre posible ob-
tener pr6stamos comerciales para comenzar una
industria.
OFFICE of ER %Df a`4) CC)`AMI ACE +w "odd rower, Wo 9nca)ne aNd.,'hh FloorvMums, Flonda 3J112,(EOSiW9-JJ20/Telet Na 152221 MIAED U1
a�wro.r.nu - wyuacr+wawv.rn.amm�vrrem�l«�'�sm�rxoa�ow..com.
i;
t
t
l
i
Sra. Esther Ubal de Sosa
P6gina 2
10 de junio de 1980
Si el monto inicial de Una inversi6n
industrial es de m6s de medio mili6n
de d6lare8, es tambidn posible obtener
un pr6stamo municipal industrial. E1
inter6s de estos pr6stamos es siempre
m5s bajo, que e.1 inter6s ofrecido por
bancos comerciales.
Stn mAs por el momento, se despide de Ud., atentamente,
4e
eswal4o F. Her ndez-Campos
Representante de Desarrollo
OF[IC : dm
0
�etaNw�.MVYMwunl�FeMxns W�.Y/l��wvoMsnNn+MMmMar%MR.f�I!+oKatMXAM+o�M�mNnwM+Il.�a
i
0
C
�0 • 0
- 40
Clty of Miami Office of Trade & Commerce Development
DATE: -�3
Fend
NAME: �1Oi� L.0 F$ ^ _�1
_ _TITLE:=__1.'t:F,l,✓�
Mx+ bre t
Moo
NAME OF FIRM: ..L'r27!�'::'.F
Norrt4o CIO 10 eccroo6b f -.•
ADDRESS:I
TELEPHONE-, 7�� . f��` _ !L TELEX;
!earono
(:5'« (. A ,f l r__ � , �� :: �
f!(r r�f F :• l
PRODUCT(S): ,.� �
�{_��
-aAIVIG•
±,f.i y �„
PreauC'C01
1'•I' !':%�_�.,'/.'�
,:.r'I/,'(1..;,,,;
APPROXIMATE No. OF EMPLOYEES: TYPE OF
BUSINESS: : RETAIL I WHOLESALE _: SERVICE XMANUFACIURE
Numeroocroumadodeernctwygs — -- Gaseaeru�oaa
Alae'areIArr':J �onx :Hroao Fuanca
SALES VOLUME: S SSW.000ORLiss
�(S5W,000$f.W()D0 :SI.()W.004SJ.0W,0W `SS,000.000ORMORE
_•�'
vowmon de •r enlaS (o T enasl
(o rras)
ASSISTANCE REQUIRED: <MARxEnN(3 ASSISTANCE FINANCIAL ASSISTANCE "' RELOCATION OR EXPANSION ASSISTANCE /LOCATION OF OFFICE SPACE
A.sa:encla1equerlda Anlmsademercadea As,voocarmanc,ora•ias!enc,aaere-cca,tocdnoercnnsCY
Umcac,dncco!,coasos ontim
LOCATION OF COMMERCIAL SPACE LCCATION OF INDUSTRIAL SITE
: ORIENTATION TO CITY'S ECONOMY
tb<acidndoesoua,oscomavaos I,a,cac•dndohrn•.ss,raus!ra:os
Ohonroc6ndo!aeCorornbdWaCiudad CcMlaml
OTHER ASSISTANCE IDESCRIBF}--
Clio as,srorca (Coscnbu)
City of Miami I Office of Trade & Commerce Development
r
U•-J^�.�___._._f.----
tscn•c�e `
NAME OF FIRM:
fx:rraredolaccmc�r`ta ..
ADDRESS:
panccrxs ,�,
TELEPHONE: 2')�r��
• f
PROOUCi(S1- y ri
'
APPROXIMATE No, OF EMPLOYEES:TYPE OF BUSINESS: : RETAIL I WHOLESALE r_: SERVICE 7C. MANUFACTURE
Nrimer0 u[:fanmadO UU nmFmduas ClasodorogXlo Al dolaile l Al L'CI moral Sotyclo Fdbr'ea
SALES VOLUME: S (! :SS00.000ORLESS XS500A00$I.000,000 :731,000,00 113.000,000 :,$3,000.00000MMORI
vaumon ao .w,ras �"'�� �uw�
ASSISTANCE REQUIRE RKETINO ASSISTANCE FINANCI�_AL A�—S.�SITANCE RELOCATION OR EXPANSION }�' l AIION OF OFFICE SPACE
As�ge,ncarary,arla A'6158demecacoo X�as�s:rxK;.aFnrn Wra d.LSrdn:,aUo10iocal'IOC44)aU4wnS1dn I' COCidndo011eindsd1S000 Qi
LOCAOONOFCOMMERCIAL SPACE x LOCATION OF INDUSTRIAL SITE
::ORIENTATIONEOCITV'SECONOMY 1�
Ubicocicnuo USWc,GScvrorc�aies c. ccoew`n de Cvvas mduslr ales OnenlUcdndolaocrxomiadola CWdodde Miami
^. OTHER ASSISTANCE (DESCRIKI:
Otrou:�srrx+eu(aoscr,rer)
SATE:
.ocna
IITLEL 1 L{ ,I.i 1litt,5
rn�b
. : r• • + .. � •�' � • 5 .{h, ::+. r v J �} r` �1 Y 5, s•Aw .��e...,,Y.-.t r•(�� 1. t dti
• + 4,. .,ry� ..� + !.'lf ':iri/t4 4iSM �.'N./H +1 �. 11�1•li��/t�-^�l',+1744>�•�•N'j 1.. r
(
(
t
ppy.,.�q��pM�n�prp/tl�aMgn++a.n.+nra++�tuW rtl��0lo1�R.`Ae�•Fft/f'11V✓IIMM�M'IFUfI
1'
OIN
(Example of brochure distribution by a member of the marketing
sub -committee during a trip to South America and our response,)
13 de junio de 1980
Sr. Luis A. P.einoso
kmerican Norge
Av. Arequifra 2893
Lima, PerG
Estimado Sr. Peincso:
Acuso recibo die su en nuestrc :ierar-
tamento de Trace C-Inn .er—__. t•3cha 18 . e
. 1
C corriente a�.o,4!�
s e r u:, ar,n
�uturas cIie,,tes ;� �u�
Fntre las er;x-resas .,".a
en el area del •:la'... SC ....".... an C].a il 5i-
guientes:
1) Gancedo
9300 N.t
Miami, Fl.
2) Florida Lumi:
2431 20
Miami, F.l.
3) Atlantic Lwmbf—r
3550 N.W. t.
Miami, F1.
4) Davidson LUMber City'
10660 S.W. 40 St.
Miami, F1.
Todas estas empresas son importantes en cerlmicas Para
1
PI
C
pisos y materiales de construcciSn en ger.- ,
En referencia a la asistencia financiera, s613 le podemos sumin-
istrar a comparias establecidas en Miami.
Le ruego que cualquier transaccion futura c.•• las empresas que le
estoy senalando nos to haga saber aara la F--luaci6n de nuestro
programa de desarrollo comercial.
Si en algo mAs podemos servirle por favor ddjenoslo saber.
Muy atentamente,
1�1 �
Mario J. Elgarre-ta
Administrador de Desarrollo Ccmercial
;1JE : da
1
r
I'
's
I'
I_
0
9*7%
I . I
city of Mla / Office of Trade &..aommerce Development
,0..O,o !_ # 4g..P��4kw�
ADDRESS: .4 C-
TELEWONE4_17#'0�70 406611w
PRODUCTIS):
APPROXIMATE No. OF EMPLOYEES:--!' TYPE OFBUSINESS: SERVICE ."MANUFACTURE
N%:jrroto wownactwjo ise citt r tij.-,c o F,::0"Co
SALES VOLUME: S
4M.000ORA: 15M.OWS14000W SI.0WOWS3=000 -S3.000.OWOQMOqg
ASSISTANCE REQUIRED: &MAPXETINGAZS?ANCE VINANCIALASSI$IANCE RIELOCAPONOR EXPANSION ASSISTANCE LOCATION OF OFFICE SPACE
%nJj-s)s aerretcadoo %q,sterc a Imarr eta -% slfer'clovu rt)'Cca:,,ac on o e,rkrs do 1,ticavdn an actras aisronzes
LOCATION OF COMMERCIAL SPACE LOCATION Of INDUSTRIAL SITE NORIENTATION TO CItYl ECONOMY
LQ,C0C,d.n rie "som.,75 ;x,ccl,•-,ndlitar,tis rxj:,51, rj,,j% Cq '1 10 %3 C.aucj C!o kAwrl
OIHERA_1aSIANCEJCMRI9E):
L U nLl �„• �.� � � �.�J
(Example of brohcure distribution and/or personal contact ini-
tiated during the Trade Fair of the Americas.)
16 de junio de 1980
Sra. Silvia M. Torres Martsnez
Gerente de Exportaciones
Van -Dick S.A.
Emiliano Zapata 709 SL
Guadalajara, Jalisco
M6xico
Estimada Sra. Torres:
f A traves de nuestro Departamento de "t•larketing-Promotion Division"
\ que dirije la Sra. Gloria Gomez -Mena de !Marina, hemos recibido una
solicitud suya, obtenida durante el desarrollo de la Feria de las
Americas, interesAndose por-empresas que se d ediquen al giro de
pieles en general.
Con verdadero gusto le estamos enviando una relaci6n de las prin-
cipales empresas dedicados a ese giro, entre otras:
1. Anton Leather Craftsman
742 N.E. 167 Street
Miami, Florida
2. Bentleys Luggage -Fine Gifts
8275 N.W. 36 Street
Miami, Florida
3. -Brass Buckle Sandal-Leath-ir Shop
7737 W. Flagler Street
Miami, Florida
OFFICE OF TRADE AhD CO,NMIRCI M 11.01'MINT/New KoAd ToMrr, 1000,sc�)ne dhd., 91A FloorMlum,, floiidi II13:'110517 S 9 !!20'Teles No. 1522:1 MIRED UT
Y
I
I
C
Old Belt Co., Inc.
2018 N.E. 164 Street
North Miami Beach, Florida
5 House of Leather
1058 North Miami Beach Blvd.
North Miami Beach, Florida
CualgUA : informaci6n adicional le rogamos se dirija a nue_tro
Departe +.into de Trade & Commerce Development de la ciudad ?e Miami
donde estar6mos siempre_ dispuestos a ayudarle.
Muy cordialmente de Ud.
Mario J. Elgar sta
Administrador de Desarrollo Comercial
MJE:da
t
I
i
Old Belt Co., Inc.
2018 N.E. 164 Street
North Miami Beach, Florida
5 House of Leather
1058 North Miami Beach Blvd.
North Miami Beach, Florida
Cualgt,., : informaci6n adicional le rogamos se diri;ja a nue_tro
Depart k.3nto de Trade & Commerce Development de la ciudad )e Miami
donde estar4mos siempre dispuestos a ayudarle.
Muy cordialmente de Ud.
iy!
Mario J. Elgar sta
Administrador de Desarrollo Comercial
MJE:da
C
IN
---- - _-- — �w:an��ni+wiiiuunxvc- -" sr •rrr � . � s
2
mill
(� (�1 n.� J0
n I059H R,anage;
City Manage;
er
(Example of brochure distribution and/or personal contact with
clients during the Trade Fair of the Americas.)
16 de junio de 1980
Sra. Ana. Maria Galli As',.ora
Directora Administradora
Manucuer Export, SRL
Duvimioso Terra 1975
Montevideo, Uruguay
Estimada Sra. Galli Astore:
El Departamento de"IMarketing-Promotion Division"que dirije la
C Sra. Gloria Gomez -;Mena de ;Marina, nos ha entregado Para su
tramitacibn distintas solicitudes obtenidas durante el desarrollo
de la Feria de las Am6 ricas, entre las que se encuentra una
relacionada a su empresa, donde se interesa en obtener una rel-
aci5n de negocios que se dedican al giro de pieles y cueros Para
hacer contactor con los mismos.
Con mucho gusto le estamos enviando una lista de las princi-
p:,les empresas dedicadas a eze 51.ro, antre las que lc: mencion-
smos:
1. Anton Leather Craftsmen
742 N.E. 167 Street
Miami, Florida
2. Bentleys Luggage -Firms sifts
8275 N.W. 36 Street
Miami, Floi:ida
3. 7rass Buckle Sandal -Leather Shop
7787 W. Flagler Street
Miami, Florida
DEP� ..T,.ME\T OF TRADE 6 COW,4ERCE DE%EEOP%!ENT : N*ew l%odd Tuwer. I Biwone Blvd„ 91h Floor / Miami, Florida 33132
W
Old Belt Co., Inc.
2018 N.E. 164 Street
North Miami Beach, Florida
5 House of Leather
1058 North Miami Beach Blvd.
North Miami Beach, Florida
Cualqu, : informaci6n adicional le rogamos se dirija a nue_tro
Departe-:nto de Trade & Commerce Development de la ciudad �e Miami
donde estardmos siempre dispuestos a ayudarle.
Muy corOialmente de lid.
Mario J. 7E1gar sta
Administrador de Desarrollo Comercial
MJE:da
'i
E
N71Zs
„
l�
CEF coy fl7i0fIII(;1, n
September 19, 1980
Mr. Xaser Hamdoun
Manager
Arab Technical Office Trdg'.
Kassaa Att Ar Str Ghazy B1.
Damascus, Syrian Arab Republic
Dear Mr. Hamdoun:
; VSEPN R, (-.;IA351E
Thank you for the interest in the City of Miami, demonstrated by
your response to our recent advertisement in ALMM ATTIJAP.AT.
Those of us involved in the cc-,,nercial and industrial development
of Miami are extremely enthusiastic about the many opportunities
available here.
The City of Miami has a nuziber of attractive features, including
a very warm and pleasant year-round climate, which have for years
C made it a major tourist and travel center. In addition to its
status as a prime U.S. tourism center, Miami has a diverse econo-
mic base and is rapidly emerging as a key commerce and business
center, with emphasis on the areas of international trade and
investment, finance, and communications. Presently Miami is home
for numerous Fourtune 500 companies,.multi-national corporations,
and international business concerns., Furthermore, Miami is the
marketplace of North and South America and attracted more than
$1 billion in international investment from sources all over the
world, (including the Middle East) during 1979.
The City of Miami is a growth -oriented community with a positive
attitude toward business development. I am hopeful that the
enclosed information package describing the economic, social, and
physical characteristics of the City serves to underline the many
reasons for our enthusiasm.
I.might draw your attention especially to the fine seaport and
airport facilities, the array of domestic and international banking
services available, the bilingual capacity of much of our work-
force, and the many amenities Miami offers for pleasure and
recreation.
DEPARTMENT OF TRADE 6 COMMERCE DEVELOPMENT / New World Tower, 100 Bbcayne Blvd., 91h Floor / Miami, Florida 33132
i3m)579•)3:0 / Telex No, 152221 MIAEO UT
i
1
Mr. Yaser Hamdoun
Page #2
September 19, 1980
In order that we might be more responsive to your particular
interests and requirements, i warmly ancoursge you to call or
write me directly to provide a more de£initive lescription of
your needs and requirements.
Sincerely,
J-'C'n P-.C"�
Tony E. Crapp, Sr.
Director
Business Devel-::Zment Division
TEC/es
Encl.
I
L
Thank you for the interest in the City of ;Miami, demonstrated by your
response to our advertisement in Fortune :Magazine's International Edition,
August 13, 1979. Those of us involved in the commercial and industrial
development of the City are very enthusiastic about, the many cpportunities
available here.
The City of :Miami has a number cff attracti —3 features -which ha;--3 for ;rears
made it a major tourist and travel center. In addition to its status as
a prime tourism center, :Miami has a economic ba3'.-'. .Ind, is rap! -Illy
emerging as a key co„nerce and business center, with aimchlsis on t e areas
of international trade, finance, and communications. '-Ietropoli-
\ tan ,`Miami is home :or numerous Fortune 300 companies, nuitinational corpor-
rations, and international business concerns.
The City of ;Miami is a growth -oriented corrmiunity .pith a positive attitude
toward business development. I am ilopejul that the enclosed infor^lation
package describing the economic, social, and physical characteristics of
the City serves to underline the many reasons for our enthusiasm.
I might.draw your attention especially to the fine seaport and airport
fac l.l.l.ties the arrall of domestic and i nternati Onal banking 9ervi cog �.wa.i 1.-
able, the bilingual capacity of :such of our work -force, and the many
amenities ;Miami offers for pleasure and recreation.
In order that we might be more responsive to your particular interests and
requirements, I warmly encourage you to call or write me directly to provide
a more definitive description of your needs.
Sincerely,
Tony E. Crapp, Sr.
Assistant Director for
Commercial Services
TEC:vh
Enclosure
Fidelity International Incorporated
INVEST10ENT COUNSELORS
December 5, 1979 1979
CITY CIF TR4DE �,
C-J!.i`, ERCE DE'4ELQP!4E1iIT
Mr. Mario J. Elgarresra
Commercial Services ;Manager
Office of Trade and Ccmmerce Development
New World Tower, 9th Floor
100 N. Biscayne Blvd.
Miami, Florida 33132
Dear Mr. Elgarresta:
Thank you very much for referring our com?any to
the German businessmen who inquired about inc:usCrial
and commercial properties in the Greater �2rea•
,tire have already sent them a letter introducing ourselves
C and I am planning to visit them in my trio to Germany
neat month. As I promised, you can rest assured that
we will do everything possible to be of ser,:ice to
them.
Again, thank you, and if there.is anything I can do
for you, please do not hesitate to call me.
Very truly yours,,'
�� f U-• lam- t-•� l r � .• r �.
Manuel D. ',Medina, CPA
President
MDM:aro
(Example of our referral for local business of a foreign
business which contacted us as a result of an ad.)
Franklin International Plaza / 255 Alhambra Circle/Suite 100 / Coral Gables. Florida 33134 / (305) 448-0554
C
/"1
(Example of one of the 100 letters with promotional brochures
sent to the commercial attaches. Postage paid for by Banco de la `
Nacion Argentina.)
:august 29, 1980
Mr. Walter E. Stadtler
Commercial Section
American Embassy
Delchlnannsaue, 5300
Bonn 2, Germany
Dear Mr. Stadtler:
It has come to our attention that information re-jariing the City of "fiami
is not included in your trade, industry and economic Jevelontent infor-na-
tional packages.
As Chairman of the City's International '3usiness advisory -Zom.mittee, I
want to remedy this situation by sending you our i.n`ormational
which I hope you will make readily available to businessmen conta,-nplatinj
investments in the U.S.
Our Committee is composed of local business people with strong financial,
commercial and industrial ties abroad, and who are lending the City of
Miami their expertise in order to attract new businesses to the aria. It
is particularly important, therefore, that our economic and commercial
sections, as well as our Trade Centers and International Mar%eting Canters
have this information and disseminate it.
We thank you for your cooperation in this ;tatter.
Si c rely,
his .1. Nason
Chairman
International Business Advisory
Committee
D11N : k:n
Enclosures
DEPARTMENT OF TRADE 3 COMMERCE DEVELOPMENT / New World Tower, 1W Sisciirne Blvd„ •3rh Floor i %IiAml. Florida 33132
(30S►S79.3320/ Telex No. 1SU21 MIRED UT '
1"ir11 ! l Pod � �� �i�i .-I boo
Por Gloria M--lrina,
Mffiitd air* i
Promocion y Mercadeo „rbwmpdemft
81 Folnento Comrcial kb*fdtsat qoe quimp pmk to
• - ' i lac mrreaat>i Mapanet. "La :_ .:� : —.- _ t , a_�
eanftes can crttefdo ea el redo de b"M - _ in hupentO
Win Float Unidet se itsbh mfla y ttrlativatn�alEebejdl,�ld�ano leer 'a`
ndM de frectdbn. affTaUrfr� que le p�ttritt� a tiartcet : — .
Porte de atta ptrjatss etoiflitnlei efttranjeea strrbteeesae aqM. Ifaf! - rr _ =3_
de Mlsml se dMte • au rrpotseMn atdo fmpnttsrfte! anefr&a is d� :;► .i -�r..,
cask Centro irworciel y t>aif, ice supwommlea de to deftd YOU ZI'v
pare es V4wr*V etpfkb Julie w,'.
d be a qae Mlaml pnclles to qae dtatio,t>trecterael Departanrerste _ z:--3�' --; _ p
Qo! bllrfadat �., kp _ de Fomento Comemlal de In
rfo tento del recto de lea - ~' rs-�3R'�"' �c - �• depends ; 7-•yrt _ :
Estades Unities come del et- : Ifufttrr#twrrnt r+M, tEa lafbrlrii�i�riAt _:'` rF 711
r
gtre irv�ttan'n Mtsmt 10 lurc(an ea -" j �' i
L idlilm elf)n Nfo*Gfki dr+ i bienrw iak". P we en ...IVIOUS. • . y E i 7_Y t 7' S
ti = ea wo de pus vrntajaa. eafirldox y cabi comercleke O'
Sittmrbt on el eoraslfrr dtr lac tlesrse•
Fate tip0 de To 0 tl illoe
softalrrrdo tmt7 Peiular ys qee
preels slRu�n ei.efde ba}!a a
parades con otrot
comrrcUkt nnrtMmeric3noa. Fate • !; : 5
tlpo dr' itrveraibn, aderfAa, "et - litrltihrrtrtt ct.fttfztrtlltilMth! AC :ilrrtacciRfjr' Sri d Nrtrtd cfl' lifi.-jrril_4r'1Rti SiJ ✓-
�. ommra- tma forms de proteeefbn ' t:tiita (fr slltcivalor t`'t trAneRtr:l metradot Mtetfkilt'looal03 =�.s= r' � >:•
contra Is inflacl6n,' conwl" Mira i : ; =. , _:.� --c : • .• c�=� r•i;�'
VVi1Nme prnfwsm'a de ftvPtabla de + ,• ; ::i -J :.i-' ' 7i s
1a Urdrwrtldad Intemrional d6 is :lxrrlidenalet,6ltkfsaitrLMtfeilf�i: '_, _;- ; tt1i clifrtrre�it!!f• iffoi l� '�
Florlde (FlU) y erprrta en Ir, _ de MIMI f>a f' cwfttdo- De treienafr3lta do a
vhaton.w wartranjwraa en In Florida. iltisf4fi arvps aelmm io itrSar ei todt = * . ;; : "; . eratrnfactta riot 16l�Irs ee'fieeloN! '
AdprnA%, In mb)adlin de Is indatrWm tan thee.. some d J
Florida aiRir» cmdende, a unIMAe tots twrvtcfos flnaneleroa . fa- _ �, i` del dbrtioy y 1� M � �:.• s
mecho m4a rspido Tx el de ternlcteeAka. CoW) comecuMcla,_ �= de podadm de cue, q . de li'`;s;-
cuslQuter otro Wale aura 0. Far las insetnlrmtlr< ertrtnjwraa e� tot � ' '• tMa�!ftoa mEdicoi y dpdeolAs : =_
parteaedehealcMnertwamtrtdnew beecot mtsmenses y allmee },'._ productes allmenticlot e-f/at;-_':
cacapnndo s icw rndea tnriernm attmrtftsrdo. - •�.' dirtcattvd,-de pmdattaa
noriwflns y a Joe eahorbttnntrs En W4 tan i0 eueGo be?ichl tie i' eRrb 6 &--w, de MueN A,y loft sly
l!oatrM de taleracciem. come a Is li! Flotido t tan car:trolsda pit. ; lfeWev reltdonadot cm In I -::.
afiurncta dr• e-.n•olwar q !90%* redo intertMet ettranp!trw, hay etf ft .= prentm y el trtntfporte. EOM M '
de our q centre smtrlanaa que :son Is y !I rr8mera aumrnta cidt • ' teeton! industrfs1ft 4"- mom
encumtron en Miaml nrta cltrdad din. L tnayorla to Ctoo blercar ?'; adgafrlMdo ptrtltvIaf.pnjeftU esz, ;l
Maprtrm, cammlmente aitunda err _ _ , ` dearle lnt�to ae errfventran 4m % .. - le ecoef6tata miAff),hi _ N
low Eatadcw Unide+a. I<SiamL lydett+tes c�iltitnbtand.-pe! : _ Como , cotttlwerfdt ! ,ld IL c,
Coe is primers Feria Comerclst ._.: _yejempld, comtrolnn el CEatral iMeatoetet e7ttran}rsai !n- Mlflfnl
�e in Amhicas que st celwhrd eti ]futnotfal >ylnt f>t bntmt; l:coeQibrzyei,i.
Mimi en tltla y en to coal per-, lAtiat cofttoSstf MnL�ee Mina " : _ :. bcoetlrmfcot ftidd:m" EA wk% do
ticipnron 49S compani�ii " : d Gribbran'Nntlfmtl Bank, Dana''.;:.>:: Q b OerQo y Stir Ambles tim ib:;,
f e mamrfactarerat de Menes ram el , y=z: Pant Y FM NAttonel Bast.ot. : Y. Wfbfn beWl'dodo, a &avA
eotftumider, r+epreff!tffando a, 1S � .;''} .Z: ter MIAMI ; : ;:. ,..• , � .ice ;.a ,y s, ateeto y lt.ettdla�l peeetraciA�'• .
paiaea de Ceuftro y Sur AmlMct,•. Con+erelantdi r�Ir 6tlDt t'Hi / 4' ; Z': ,- On Iot aseseadaa nfit'ttfat3SlifclAM::•;_ +
Mucha com"dentm thm"na ai.-ami-.cotno. tl leen�rb 'bi'j t`t -- � _ . �; � <� Patna Acelftit ftr<tt pi'oelltle� Ilbbrii ,
d irm cumbt del pntewal to W 'i dlittibutm" volt taf �ttodttf6� lII?!:j t :iddb t'Ofh tlaptht_a =i pegl�ellai d,• y�
Vetalomllf de 1. retfa-, ...-' ;;...-��: a .meeea8ea ;eR�e'teStmtrfcstlet='9',£r- � -_ �eedlant� �coiirptiAflh 'laittnirtl�° f ��
IAN pfsatbiltdadM amttt4�tip�tefmanjtsot, Como to elt e>lAtfA; •.}�•<-•ttureNi; e1= DlpattaBlcflt6 dd.=
En retaci6n directs at •e- "`: "`ten lab nvttwre¢at .cempetifal ��; : ,.lremintdQoifiercialdelielirdldl>: G�
kserdlnario incremrnlo en t / CulOinbiiMt hrtrolneriiditt en !�" ; ; . •: ; ff".4p)f�tnentbdo ua tftie:.,. .
\i saeclenwa cemwrctalwa Y..- cnitfw y la ttmta da Lra tlehti. :.j '= `' pats atpertadt "a in tadmmvmlw �;
EL"'CLINIA EGUNOMIGqOE MIAMI
MAS FAVORABLE QUE NUNCA
•� Air GLORIA MARINA, Directora promotion y .Me►cadeo
i Depa►tantento de FamentO Contereiaf, Ciudad de Miami+
intereantbicome cotneiw
dales continuan creciendo y-
diversificandae aW come las:
' invenionls; latincamerica-N
nas en el Wr do Is, Florida pi
mur �articularmente en+
Miami:.' y less+ inveniones e94
tadouttideines en varies par
so lailitoamericanoe: Uri*
serie do programas; de in1-
ciativar tomadas port. at
municipio de Miami a traves
del Departamento de Fo-
Mato Comelcialr asi come
tag facilidades ea el camps
de 108 nesedoe a ra 1z de uns
aerie do leyes recientemente
promufgadas Poo Is legwal
tuts: estatal.c iuguran. attest
proyeaien coinerd-t interl
nadonaN' aun, mas exitogal
Pars li Zang. {
Utt sim fin de indices eco:
nomieor, • e
Y• estadistieas li
demuestran ampliamente. i
Us imretsiones ex tranieras
an Is zone_ sijguen credendo.
Uri estudiar realizado por utti
t economista de la Universal
dads de tai. orida junto corgi
unafirms eonsultores eeai
Miami~ DE�►C
lntermw4oltaLomala►que du
trimester d
r vetsionistas ex-�
tnnttrgstadquirieson33 par)
celaso tittraevatoradas em
i564,•atlloram%t It fabricas 1R
alma a* por S31 ntillones;:
3z ti�t��j-y-
m
�+nlrW co!.
r
c!ales 34'mwones y 23
ediffci dw-apartamentm
Valera it$38'millones: t
a►e'raiewyhi eOM4
teved' entstituyen aun una
d*�,I�s4, '.atractigas. aras,l
dr' pamlosextrarri
je 1i' t?rrticulara or" lose
lattesea erle3noste.0bviat4
saner, taredmleaeo. demoo-i
' S��Wt?•sobrea,•todar• ei
repent$6 • flulas-alto casit
100,000 refugiados cubanol
a4� m*etioej day dos. mews, asp
coata?1Sro00 refugiados ha.
tiartai y 1A relitiva facillda�
ties eatradar•ers Is industeia.i
ftagestesee tipo c4ftiyetsionery
"Los extranjeros seguiran
comprando en Miami, y Is
tasa de inflation no lot pre-
ocupa tanto, porque es algo
a to coal estan acostumbra-
dos,." explico Jorge Domini-
cisi" Presidente de Union
i Management Services. Pero
j los•extranjeres, en particular
lot latinoamericanos, no.
solo compran apartamentos
o casas particulares para
use propio, sin* qua costeaa
proyectos micros, formando
empresas de capital mixto.
Ls• intensification de lar
agricultura en el estado de la
Florida conlleva a su vez ex-
celentes. oportunidades de
inversion; no solo en empre-
sas agropecuarias sino mas
bien en las industrias relacio-
nadas, come to son las del
procesarniento de alimentos,
del envase, de la dutnbu-
cion, as como en las indus-
trias . cue suministros al
propio Agricultor.
Ademas el Departamento
doFomento Comercial de la
Ciudad do. Miami esta ilex
vandea+cabo•una detallada
capitalization de pequenas
y medianas empreum mane-•
factureras y las. condiciones
de acuerdo con las cuales re-
cibiran capitales extranieros.
b1 estudio, que• sera distri
buido a todog los bancos de,
Miami. surgio; justamente a:
petition do los mismos banr
quotes cuyes clientes extrats-
jerw queriam invet•tir en
empresas• locales,. pern' des-
conocian cuales presentabart.t
lasmejo. oportunidades..
Debido tambien a la im-
portanda del comercio inter-
nacional en la economia .
miaatense, el Departamento
ha instituido una serie de
programas especificos que•
fomentan este comercio. El
programs de exportation et
importation, pot elemplo,
pone en contacto a manufae
tureros norteamericanos y;
extranleros con potenciates-
representantes de sus lineal;
Esto le prove* una excelente
oportunidad al fabricantt
extranjero de penetrar el lu.
crativo mercado noteameri-.
cano. Mas de 100 companiae+
astan participando. Adicio•
nalmente el Departamento
esta llevando a cab-0 una in-
vestigation a fondo del nu-
mero de• exportadores e
importadores en la zona, la
clase de productos, el ta-
mano de lascompanias y lot
paises a lot cuales estos Pro-
ductos estan destinados. csto
!es germitira mejorar conti-
nuamente el programa de
importation y exportation.
Pero A es cierto que el ca-
pital extranjero ha desemp*-
nado un rol primordial en el
desarrollo economico de
Miami, lot paises de Latina
America estan ahora reci-
biendo lot beneficios.
Nueva& politics economi-
cas en paiwss come, Vene-
zuela, Peru, Chile, Argentina
y Brazil estan esttmulando
inversiones extranleras y
consecuentemente un incre-
mento en financiamiento a
travel de bancos noiteameri-
canos, en particular a travel
de bancos; ubicados en•
MiamL.-
De hecho Miami cuenta
con 21 bancos Edge Acts, a
sea, bancos de fuera del es,
tado de la Florida, dedicados
exclusivamente a negocios
intemacionales, asl como 18
bancos extranjeros y la co-
munidad bancaria de Miami
opina qua muchos bancos
latinoamericanos establece.
ran agencies en la Ciudad
cocoa resultado doestas nue-
vas polities economical.
' ,Miarrrl as net wereado do
/�C�oS•i t) c�`�i ��g C�
i
apitales-en el coal wcial-
aqua", explico Andree Go•
locales y extranleros que se
zacion de proyectos de mr
mente los capitalss venian a
mez-Mena. Vice -Presidents
originanen Miami. Capitales
yor envergadura y pot to
Mlantli despues se convirtio
de Bankers Trust, a cargo del
venezolanosy melica nos, pot
tanto de mayor impacto en
eA el punto de partida pars
Npartamento International
elemplo, se Han unido para
la economia de estos palsest
capitals europeot y arabes
del banco en !Miami.
Invertir en Venezuela. Hay
Si los beneficios para el
quo financian inversiones en
"Ademas debido at propio
capital colombiano estimu.
desarrollo economico en lot
diferentes paints de America
comercio inteHacional,
lando la economic en otros
passes deAmerics Latina son
Latina. Pot elemplo, los gru•
Miami tiene una reserva de
passes, o uniendose a mas
obvios, to son tamblen pars
pos empresariales espanoles.
capital muy amplia y esta-
capital colombiano y vol.
Miami, cuya economiaa su
quo invierten en America La•
mos viendo um incremento
viendo a inverttr en su propio
vez depende de este desarro.
tins to haaen desde Miami-
considerable en el numero de
pais," concluyo Gomez.
Ito economico a industrial
porqut sus banqueros estan
empresas de capitales mixtos
Mena. F.sto permite la reali-
panamericano.
.. �.. ,. :t"
:i. r•It�;:^el.•..3Y.':l :mil. ."
.
4F
� �i•�-� A w4T• MST T,:i�li,lnfM�..
•,,vt� �` St.'.r: •, •.JtJ�I`1iF..w�. 6 rf;+.�,r7wYa•
MIAM1, FL.—Ua• vista ohwe uns per+pectiva diferente
horizonte do Miami. go pudde divisar dl parque "New Wor
Cer4w Park" y al fonde dl corazon ddi centro de Mlaml.
Q_
En menos de Una decada Miami del lie
ser exclusivamente un lugar de veraneo
para los nortenos que escapan del rudo
invierno, La ciudad se ha convertido en
una de los contras internacionales mas
importantes en los ramos de comercia,
banca y finanzas; especialmente en rela•
ci6n con America Latina.
Mas de 90 corporaciones transnacio•
nales, incluyendo 45 de las que compo•
nen la prestigiosa lista de empresas
"Fortune 500", tienen sus oficinas in-
ternacionales o latinoamericanas en la
zona metropolitana de Miami.
En los ultimos dos anos, 17 de las
instituciones financieras mas irnportan•
tes de los Estados Unidos (Bancos Edae
Act) y 11 bancos extranjeros han esta.
blecido oficinas on Miami. La ciudad ya
ocupa el Segundo lugar en to nation en
to aue concierne a la variedad de servi•
cios financieros internacionales.
EI Aeropuerto International de N'ia•
mi tambien alcanz6 el Segundo lugar en
los Estados Unidos en el volumen de
carga internacional que procesa at ano,
Se oronostica, ademas, que en 1979 mas
de 20 miliones de pasaieros utiFzaran el
aeropuerto. A su vez, el Puerto de 1`0;a•
mi, que es el puerto con mayor volumen
de carga, tarr,bien ha incremer,tado
enn..n-e^tents• su volum.:n dte c::raa,
hani6ndolo trpllcade durance la Ortlrr.a
d-�Cada.
•','larnr cuenta con valiosos recuwsos
naturales, los cuales no son s:,lamen;e
sus famosas playas de veraneo, su chma
y su Sol tropical, La ciudad ocupa Una
posici6n orivileriada entre las dos Ame•
ricas y cuenta con una fuerza laboral
profesional y tecnica do hania h•spara
que es la m6s numerosa rfe los Estados
Unidos, Estos recursus humanos le ofre•
con at inversionista extranjera un ali•
ciente insuperable' dominan las Ltt,ma,
innovaciones de la tecnologia norteame•
ricana y sirven• al cliente hlspano en su
prcpio ;dioma y en !a forma en que esta
acostumbrado.
Miami ofrece ademas una base politi•
co•econ6mica estable, y un sistema tnsu•
perable de comunicaciones y transporte
internacional. Tiene, en fin, todos los
requisitos que aseguran un continuo cre•
cimiento econ6mico.
Para fomentar este auge econ6rnico y
servir de enlace entre of sector p6blico y
el sector privado, la ciudad de Miami
tree, hace ano y media, la Oficina de
Fomento Comercial,
La funci6n principal de la Oficina de
Fomento Comercial es la de desarrollar
y fortafecer la base econ6mica do la ciu•
dad, diversificar la economia local,
atraer nuevas empresas, fortalecer sus
mercados, aumentar las oportunidades
de empleo a incrementar los ingresos
personales.
Estas funciones se Ilevan a cabo a tra•
ves de la Divisi6n de Promoci6n y Mer•
cadeo y de la Divisi6n de Servicios
Comerciales,
AArL
u: —
• � : ,.:,'w r•, a �- `+":: �;' !
La funci6r principal de la Divisi6n de
P.-v^ )ci6r y Vercacleo es la clasica de
"�Nncler" a Miami on los mercados na•
cionalrts a internacionales. Esta es una
funcion n'.uv similar a la que Wan real;•
an do otros contras metropoiltancs
ccr-no Atlanta, Dallas, gun la ciudad de
t•iueva 'eorl: y otras ciudades en la Flori•
d; ccr-to Orlando y Jacksonville. Para
F",ami, la cual hasta hace poco tiempo
era tan solo considerada par su atractivo
turistica, esta nueva orientaci6n signifi•
ca un cambia radical a indica que por
fin esta area esta consciente de que el 60
pr)r rionto de su ecnnomia to constituve
el comercio,
La Oficina de Fomento Comercial no
se declica exclusivamente a promover a
f, iami y a vender a la ciudad coma un
centro comercia) internacional. Ademas
ofrece una serie de servicios esenciales,
tanto para el comerciante local coma
pars el posible inversionista o industrial
extranjeros.
En el transcurso de este aAo fiscal,
tos representantes de la Oficina han con•
testado mas de 400 solicitudes, muchas
de ellas relacionadas con problemas de
exportaci;;t a importaci6n; algunas pro•
venientes de paises tan diversos coma
Venezuela, Jap6n, Belgica, Peru, Fran.
cia, Chile, Colombia, Argentina y Ecua•
dor, Muchos de Was peclidos provienen
tambien de compahlas norteamericanas,
las cuales buscan compari(as locales para
exportar sus productos a America Lati-
na y el Caribe,
Los representantes industriales de la
Oficina tambien han asistido a fabrican•
l � Vy�~
1 `1
•�,�
tes extranjeros que desean instalar in.
dustrias en Miami, o han logrado atraer
a grandes corporaciones internacionales
coma Mitsubishi International, to cual
abri6 hace porn oficinas en Miami Para
atender sus nuevos mercados del Caribe
y Centroamerica, )as cuales distribuiran
mas de 25,000 productos distintos.
Los servictos que ofrece la Oficina de
Fomento Comercial, sin costo aiguno
para el cliente, incluyen la ubicaci6n de
espacio comercia) y oficinas disponibles
conforme a las necesidades especificas
del inversionista. Provee ademas infor•
rn,?r:inn snhre indicadores econ6micos,
indices demograficos, datos sobre plan;•
ficaci6n y zonificaci6n, transporte, co•
municaciones y fuerza laboral, El cliente
puede recibir esta informacibn inmedia•
tamente, y debidamente actualizada par
el sistema de computadoras de la Ofi•
cina,
Los analisis de mercado, formulados
especificamente para el inversionista
interesado, tambien figure entre los ser•
vicios de la Oficina, asi coma el enlace
de industriales o comerciantes con fuen•
tes potenciales de financiamiento y
credi to,
Este atho la Oficina oroon6 un Plan
Integral de Desarrollo Econ6mico para
la ciudad, el cual evaluare los recursos
econ6micos de esta zona y determinari
las politicas de desarrollo a seguir,
Par ultimo, la Oficina tambien sirve
para atraer inversiones federales y esta•
tales, al igual que para coordinar los
multiples programas de fomento econ6-
mica, industrial y financiero.
,teport on the �,
Permanent Ti inical Committee on Ports
by Gloria Marina
City of Miami
Marketing & Promotion Division Director
Miami's
economic growth is inexorably intertwined with that
of the Port and Airport, even though neither of these two principal
gates to the city are within its jurisdiction. Nevertheless, In a city
where sixty percent of the economy falls into the services category,
the international trade and employment generated by the Port
and Airport are of paramount importance to the City's economic
development plans,
One example of the ways in which the City of Miami becomes
directly Involved in helping to promote business activity for our
area ports of entry, is the active pursuit by the Department of
Trade & Commerce Development to hold the Twelfth Meeting of
the Permanent Technical Committee ' on Ports in Miami, in
September of 1980,
The Permanent Technical Committee on Ports was first estab•
lished In 1956 in San Jose, Costa Rica. Its specific functions are
that of promoting the implementation of the resolutions made by
the Inter -American Port and Harbor Conferences of the Organiza-
tion of American States. The Committee with a membership
limited to eleven elected countries, has broad powers and latitude
to deal with pressing hemispheric port problems.
Decision• makers, high-ranking government officials, such as
transportation and communications ministers, and port directors.
constitute the working body of this Committee. Not only do the5o
decision -makers address themselves to specific port problems, but
come up with appropriate solutions backed by their respective
governments.
At the Twelfth Meeting of the Permanent Technical Committae
on forts, for example, member countries will be presenting
solutions to Ruch problems as the formation of regional centers to
C.
control pollution caused by large-scale disasters, or means of
preventing, alleviating and even correcting port congestion and
surcharges.
The United States has long cherished the hope that Latin ports
could be modernized to facilitate the spei2dy flow of goods and the
avoidance of extraordinary waiting titre for ships, which engenders
surcharges by shipping conferences, often a thornv and rrritatinr3
issue with Latin countries, On the local level, the Department of
Trade & Commerce Development is fully aware how Mherent
port problems in the hemisphere and antiquated facilities, as .veil
as cumbersome procedures impact negatively on the growth of
our local trade industry and related support services industries,
By holding this meetinq in the United States, manv United
States agencies will be able to make presentations on the latest
technologies available and their practical application, Moreover.
by providing member countries with bilateral technical assistance.
and what is often the transfer of minor technologies, we will not
only have stimulated the economic growth of these Latinamerican
ports, but will benefit United States ports, as well as the members
of the professional associations, such as the Miarnl Freight For-
warders and Custom Brokers Association.
By hosting the meeting in Miami, we will have helped to call
attention on an international level to the area's emergence as an
important hemispheric center for trade and commerce.
Furthermore, the Department of Trade & Commerce Develop•
ment has a number of programs specifically designed to assist our
business community. Of particular importance to the Customs
Brokers and Freight Forwarders Association is our Export/import
program which matches United States manufacturers who seek
overseas markets for their products with area exporters, and
conversely matches companies abroad wanting to expand into the
United States market with area Importers.
Further information on this and other Department of Trade &
Commerce Development services can be obtained by writing or
calling us at 100 N. Biscayne Blvd., Suite 901, Miatni, FL 33132,
(305) 579.3320. ■
1A MAVI.It tNF 1Qan
i