HomeMy WebLinkAboutCC 1981-07-07 Minutes41
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CITY OF MIAMI
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OF MELTING HELD ON July 7, 1981
PREPARED BY THE OFFICE OF THE CITY CLERK
CITY BALL
RALPH G , ON G I E
CITY CLERK
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SLUCT July 7, 1981
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CABLE T.V. PRESENTATIONS BY BIDDERS I 1 1 - 72
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6
MINIMS Or SPECIAL MEETING OF THE
CITY COMMISSION OF MIAMI, FLORIDA
On the 7th day of July, 1981, the City Commission of Miami, Florida,
Met at its regular meeting place in said City in Special Session to
Consider business of public import.
The meeting was called to order at 2:35 o'clock by Mayor Maurice
A. Ferre with the following members of the Commission present:
ALSO PRESENT:
Commissioner J. L.Plummer, Jr.
Commissioner Armando Lacasa
Commissioner(Rev.) Theodore Gibson
Mayor Maurice A. Ferre
Howard V. Gary, City Manager
Vince Grimm, Assistant City Manager
George F. Knox, City Attorney
Ralph G. Ongie, City Clerk
Matty Hirai, Assistant City Clerk
An invocation was delivered by Reverend Theodore R. Gibson, who then
led those present in a pledge of allegiance to the flag.
1. CABLE T.V. PRESENTATIONS BY BIDDERS.
Mayor Ferre: Good afternoon, ladies and gentlemen, this is a Special
City of Miami Commission Meeting for the purposes of hearing the presentations
from the five applicants for Cable Television and it is scheduled as a public
hearing. Now, I would like to ask the Manager to please have a police officer
in the back of the room, because I got a feeling that we are going to have all
kinds of conversations going on as they are now. Would you make sure that we
have somebody back there until a police officer gets here to keep everybody
quiet back there?
Mr. Gary: Yes, sir.
Mayor Ferre: We unfortunately, do not have sufficient room to hold everybody
that, evidently, is here and there is not much we can do about it. You are
welcome go up stairs. There is a gallery up there, unfortunately, however,
you will not be able to hear because there is glass ana _:iere is not much
air conditioning. There is some and we got fans up there, but, of course,
we can't force anybody to do that. I see that our colleague from Miami
Beach, Murray Myerson is here. You are not here on an official capacity,
you are here as an attorney? I see, there is a seat right up here, Mr. Mayor.
Jeff is that taken by...
Rev. Gibson: What about the next one.
Mayor Ferre: Thank you.
Rev. Gibson: Mr. Mayor, may I ask of you... I hope Mr. Mayor, you would say to
this audience what our rules are and what have been passed.
Mayor Ferre: Yes, sir.
Rev. Gibson: As to number one, who goes on first, second, third, fourth, and
fifth. Number two, how much time each person has. You know that in front
and when that time comes I hope we will cut off even my right hand. Otherwise,
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We will leave out here with one person being dissatisfied that he or she was not
given the same amount of time as the other. And finally, as you explained they
will know what the rebuttal time element is and that they will keep in mind that
when that time comes that, that's exactly what we are going to do.
Mayor Ferre: Yes, sir. We will... let me outline what the Commission has
adopted as a procedure. We will have... alright, now, we have five people that
are going to make presentations. We had at the last Commission Meeting by a
selection on a piece of paper, selected the first, second, third, fourth and
fifth presenter. There is an order that has been establised to that end. We
also have an equal amount of time. That is half an hour for each presentation,
half an hour for each rebuttal and the question and answer period and I will
allocate five minutes for opening rebuttal remarks, if any, and then, we will
get into twenty minutes of questions and answers from the Commission during
that half hour period. I will ask the Clerk to put on the lights. The green
light will go on for twenty-five minutes, on the twenty-fifth minute the
red light will go on and that means that you have got five minutes left.
When your thirty minutes are up we will let you know and that light will start
to blink and I will let you know that your thirty minutes are up. Now, since
we have two and a half hours of presentations assuming, plus, the time that
it's going to take to set up, I assume that at best that portion of the
afternoon is going to take three hours. We also, have to break to have some
food sometime between now and midnight and I would recommend that we take an
hour off and my estimate is that, that will be around 7 or 7:30 or 6 o'clock
and that we will take an hour off so we can all go out and have something to
eat and come back and then we will have the second three hour portion. That
is half an hour for each... for questions and answers and rebuttal. Obviously,
at that pace we are talking about at best, winding up around 11:30. Now, I
would like to say that I must go to Puerto Rico tomorrow and my plane leaves
at S o'clock in the morning and I am walking out of here at midnight sharp
tonight. I will be walking out of this room at 12 o'clock tonight. This is
a public hearing that's scheduled at 4 o'clock. Now, it is now quarter to
three. We have our consultant, who is here with us, Telecommunications
Management Corporation. He is going to make a presentation, hopefully, a
briefer portion than what we got last time and I would like to know at this
time, how many people are here from the public, not from the aspirants who
would like to speak at this public hearing? Is there anybody else here that
does not represent a corporation? I see one hand. Are there any other hands
of people representing the public that wish to speak? I see ten, ok. Yes,
I saw Dr. Robinson. I see ten speakers. Now, if we can get through your
portion of it in half an hour to forty-five minutes. I would like to see...
does anybody need to speak more than three minutes of the ten people that...
that would be thirty minutes. Does anybody need to speak more than three
minutes? Alright, let's see if we can get on with this rather quickly. In
the meantime, let me... there is one more thing that I wanted to say. For
those then that are here to speak on public issues when the City of Miami
Commission votes in its majority for the selection of a firm to put in cable
t.v. in Miami, the Manager will be authorized to begin negotiations. During
those negotiations, we will recognize the input of Barry College, Florida
Memorial College, the University of Miami, FIU, the group representing now,
which I have gotten telegrams from for a all women's channel and to represent
the feminine viewpoint and the other people such as Channel 2, Public
Television, minority representation, etc. The Manager, will communicate with
each one of these special interest groups and will have them as part of the
process, so that their interest, if possible, can be taken into account and
included if it serves a public purpose. And I am sure that to that end we
will have a series of public hearing where people from the community will
present with that portion of the negotiations that deals with neighborhoods,
ethnic groups, educational purposes, etc., we will try to accommodate as many
as we can at that time. So I say all of this because to save perhaps, a little
time for those of you that are going to come up here and say you want to make
sure that the Black Community is represented, the Cuban Community has something,
that the neighborhoods, that the women's movement, etc., etc. We are going
to be getting into that. This perhaps is not the time. I would hope that
you would limit your statements to the three minutes that you have and make
them as crisp as possible.
Mr. 1'1`immer: Mr. Mayor, May I? While you were talking, we had a memo placed
in front cf us dated the 29th of June. Is this memo still a prevailing
factor?
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Mayor Ferre: Alright, let me see what you are talking about.
Mr. Plummer: In particularly, Mr. Mayor, as you are aware, I missed the last
meeting due to a previous commitment which I announced at the time of the poll
and one of the things that I'm uncertain about is, once again, I am reading that
we need to set a date and time for a third public hearing on July 14th at
4 p.m. as suggested. That was my understanding, but in some discussion of
the transcripts which I read there seems to be some mixed feelings. 'Now, it
was my understanding from the initial onslaught of setting dates, that we were
in fact, going to have meetings on the 7th and the 14th and I see it here again,
in a memo dated after tha meeting and I'm asking what is the concensus.
Mayor Ferre: J. L., I would like not to preclude this Commission from doing
whatever this Commission wishes to do at the conclusion of this whole process.
Now, for myself, if we can get through in time, I think it's open to any
recommendations that the majority of this Commission would want at that time.
The probability, in my opinion, is that when we get through with this hearing
I think it will be very close to midnight and I think we are going to have
to continue it, that's my personal opinion.
Mr. Plummer: Mr. Mayor, I have never argued with the fact that three votes
of this Commission is the majority and as such rules. I am only asking for
the clarification at the time that we set the dates when you say you are going
to have the public hearings on the 7th and the 14th. I don't want anyone
mislead.
Mayor Ferre: Yes, sir.
Mr. Plummer: Alright, sir? And that's what I'm saying now, that the date of
the 26th of June was setup for the purpose of the consultant to make his
report and the 7th and 14th were setup for the purposes of public hearing.
Mayor Ferre: Now, for example, if we don't get through and we have to continue
this for some reason or another, we don't... there may be one and it gets
close to midnight and there may be one firm that hasn't had it's half hour, I
would have no problem... I cannot... I have got to be in Puerto Rico all day
tomorrow. We have a Commission meeting on Thursday, I would be happy to meet
on Friday or any time next week, if that's the will of the majority of the
Commission. This is such an important decision that I, as the Chair will
rule unless I'm otherwise ruled by three members of this Commission that we
will only meet when we have all five members present, because I think it's
much too, important a decision for three or four people on this Commission to
make.
Mr. Plummer: Well, here again, Mr. Mayor, I'm just asking because even after
the meeting after the 26th, this memo is dated the 29th, three days after and
this memo once again, is suggesting there will be a meeting on the 14th as a
public hearing.
Mayor Ferre: Well, that is... that sir, was the schedule that this Commission
adopted and until this Commission adopts another schedule in a formal way,
that's what the Administration is instructed to do.
Mr. Plummer: I understand fully, Mr. Mayor, thank you.
Mayor Ferre: And you know, we will decide that later on tonight as to when
the next meeting is.
Mr. Plummer: Well, you see, that's where I got a problem though, Maurice.
Mayor Ferre: Tell me what your problem is.
Mr. Plummer: Look, I don't think anyone on this Commission, a majority or
otherwise, wants in anyway to be accused of scheduling public hearings and
then cancelling. Now, that's the problem that I have, ok?
Mayer Ferre: This is a scheduled public hearing.
Mr. Plummer: Correct, and so was the 14th.
Mayor Ferre: The Charter says that this Commission has the authority to
03 J U L 7 1981
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Continue any public hearing.
Mr. Plummer: I have no problem.
Mayor Ferre: If we do not conclude the presentations, I have no objections
and as Chairman I will rule that we will continue it at the next available
date when five members of this Commission are available to me. At the
worst, it will be on the 14th. I would hope we could do it before then, ok?
Mr. Plummer: I understand.
Mayor Ferre: Are there any other procedural questions from members of the
Commission or...
Mr. Plummer: The only other question, Mr. Mayor, I assume now what you are
going to do is to hear from the ten people who wish to speak.
Mayor Ferre: No, sir, we are now going to hear from the consultant who was
scheduled at 2 o'clock for two hours, from 2 to 4. The public hearing, the
advertised public hearing officially does not begin until... is it 4 p.m.,
Howard? When does the public hearing begin?
Mr. Gary: Yes, sir. 4 o'clock.
Mayor Ferre: Yes, ok. We now have an hour and five minutes to that point
and what I am going to do is, I am going to recognize Mr. Carl Pilnick, who
is our consultant. I would ask him to try to limit his statement to half
an hour and then I will try to give a three minute crack at the public hearing
portion of it to ten people in the audience who wish to speak.
Mr. Carl Pilnick: Thank you, Mayor Ferre and Commissioners, I will try to
keep my remarks even briefer than the time that you said and basically,...
Mayor Ferre: Excuse me, Mr. Pilnick...(CO1,I2U:NT OFF PUBLIC RECORD).
Mr. Pilnick: Mr. Mayor and Commissioners, what I would like to do is spend
a relatively short time giving you a brief overview and perhaps I might
repeat some of the material that we went through last time, but I would like
to leave majority of the time open for questions from the Commission, because
I think that would be the most useful. As you all are aware, we evaluated with
the applicants proposals and submitted an initial report to the City which
you all have a copy of. Each of the applicants was given the opportunity to
respond in written to our evaluation and to make any criticism or complaints
that they wish to and we then responded to those complaints and submitted a
second report to the City. Both these reports are public. The applicants
have them. They are available to members of the public. We were asked by
the City in our evaluation to evaluate the strengths and weaknesses of each
proposal with respect to the criteria that were listed in the request for
proposals that the City issued and that basically, is what we have done. We
were also asked not to rank the companies in any one, two, three, four, five
order and we have not done that. I wish to point out in general that you have
five good applications and we don't consider any of them of such a nature that
the applicant should be disqualified. We think all the companies are financially
and technically able to give the City of Miami a good cable system. That
doesn't necessarily mean that we think that all the proposals were equal, but
it does mean that we think that the five companies are qualified. You have
listed in your request for proposal some nineteen or twenty criteria that we
used to indicate where we thought the applicants were strong or weak and again,
I would like to point out that in my opinion all those criteria are not equal
in importance to the City. Some of them may be much more important than others,
so that if you review the areas that the applicants were rated in terms of
strengths or weaknesses, I think you have to decide on your own which of these
particular criteria are most important so far as you are concerned and perhaps
look at those a little bit more carefully than you might look at the total
number of strengths and weaknesses. I think that I would like to repeat the
one thing that I said last time, that I believe that once you select a company,
regardless of which company that we do select, probably the most critical
asnPrt is the period after you make your selection and that's the negotiation
of a :.,:'LLully satisfactory franchise agreement to what the company select,
because that's the document that will give you whatever enforcibility you have
to be able to have a good degree of confidence that whatever had been promised
you, you actually will get. And I,think I indicated before that I don't feel
04 JUL 7 1981
that simply relying on one drastic penalty like the ability to revoke the franchise
is sufficient. In most cases it's a penalty that will not evoked and as a
result, you don't really have much power. If you don't have a range of flexible
penalties that can be applied to fit any particular violation of the franchise
agreement. I won't belabor that point, but I think it is critical. Perhaps
as critical or more critical in selecting the right company. We indicated
last time that, that negotiation process can be, if it's planned properly, can
be completed reasonably quickly. In meeting with the City Manager since that
time, I have estimated that perhaps a two month period would be necessary from
the time that you make your selection to the time that a drafted agreement
can be brought back to you for your review and approval. It possibly can be
done in a shorter period of time, but I think that, that time is realistic.
I think that, with respect to specific strengths or weaknesses of the report
and our second response try to justify, at least in our opinion, why we
allocated strengths and weaknesses. I will point out again, many of the items
that are evaluated are not the kind of item where there is an absolute right
or wrong decision. There are matters of opinion and some of the comparisons
are relative. You may have one company offering you something good, but if
another offers you something better, it may be the company that is only
offering something good may have received a weakness in that particular area.
So, that you have to look at these with respect to what all five applicants
are proposing in each particular area and if something is listed as a weakness,
that does not necessarily mean that, that's a poor proposal. It simply means
that in our opinion, it's not as good as the features that are being offered
by one or more of the other applicants. what I would like to do, if it's
the pleasure of the Commission , is take as much time as you would like to
answer any specific questions you have. If you want me to go through the
criteria and our reasons for individual rankings, I will be happy to do that,
but I think it might be more fruitful if I try to respond to your questions.
And I also would note that if during the question and answer periods in the
presentations later, if you wish me to comment or clarify on any particular
question or answer, I will be very happy to do that, too.
Mayor Ferre: Alright, I would like to give the opportunity to J. L. Plummer
and Joe Carollo who are not here because they had previous problems which
precluded them the opportunity to ask questions first and then the three of
us that were here can come in later on if there are any other questions. But
before we do that, Mr. Clerk, were the transcripts written and...
Mr. Ongie: They were written and distributed to all members of the City
Commission and the Administration.
Mayor Ferre: what day were they distributed?
Mr. Ongie: I believe it was last Wednesday. We did it immediately.
Mayor Ferre: Last Wednesday, today being Tuesday. Thank you. Ok, questions?
Mr. Carollo: Mr. Pilnick, now that you have us completely confused from your...
the start of your presentation. I, for one, would certainly appreciate it
since what you are basically, is saying that in some many ways all the companies
are equal. You feel they all are good companies. If you could expand your
presentation into the areas that you described before we would start asking
questions of you.
Mr. Pilnick: Alright, I don't think I said or I didn't mean to say that I
thought all the companies were equal. I said, I think all the companies are
qualified and I think there are significant differences among the proposals.
One area of significant difference is what you might call the extras and by
extras, I mean that there were some questions in the request for proposal that
open the door for the companies to propose what they wished in such areas as
public benefits, commitments that they might make to public agencies, commitments
that they might make to the community with respect either programming support
or facilities, training. Those areas where the applicants in effect, were
allowed to use their own discertion in what they proposed and I think in those
areas, if you will look at those categories listed in our report, I think you
will find that among the five applicants there were significant differences,
that some of the applicants offered additional benefits that amount to a
s;'l�Laztially large number of dollars anyway you want to evaluate them. Other
applicants did not. That doesn't mean that the applicants could not build
a good cable system for the City, it means that some of the applicants are
offering something over and above the minimum. In the areas of system design
there were some differences. Now, I think that we tried to indicated which
05 JUL 71981
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features we felt were better. I don't know if you could say that there were
major differences in that area. There were smaller differences in the area
of programming. There are differences in the area of experience. Where some
of the applicants having national experience with a large number of systems,
some other large city systems, other applicants having more limited experience.
so, that without going through each item, what I am trying say and very carefully
is that I don't think that the proposals are equal. I think that you have
got a high enough level in the proposals so that even if you picked what you
might consider the worst you would be getting a good system, but not necessarily
the best.
Mr. Carollo: I don't know how the rest of my colleagues would feel, but I,
for one would like to go through the positives and negatives that you have
seen in each company in grading them as such and go down the line company per
company as to why you graded them that way.
Mayor Ferre: Ok, Mr. Pilnick, as I... remember you and I talked about this
yesterday. Would you do it in the form that we talked about so that...
Mr. Pilnick: I will try to be as brief as I can, I realize the time constraints
we are operating under. If we start at figure two, in our original report
we have a list of figures from that point on where we evaluate strengths and
weaknesses. If I rush through these and if you want to stop me at any particular
point, then, please do.
Mr. Carollo: Can I stop you for a second, sir?
Mr. Pilnick: Sure.
Mr. Carollo: I would hope that all my colleagues would feel as I do that we
are not rushing you for time. This is one of the most important things that
this Commission is voting upon and I, for one, feel that whatever time it
takes for every member of this Commission to be sure on what they are voting
on is all the better. So, sir, as far as I'm concerned you have all the time
that you need to go through this.
Mayor Ferre: Ok, I would agree with that, because this is much too important
a decision and if any member of the Commission does not feel comfortable, I
think that Mr. Pilnick should go into this as deeply as any member of this
Commission wishes. So, you proceed.
Mr. Pilnick: Yes, sir. Alright, starting with figure two, this figure
analyze the financial capability of the various companies. Now, again, I
will just make one brief comment, what we are analyzing is what they have
in their proposals. We are not really evaluating companies, we are evaluating
what the company proposed to the City of Miami, so that there may be other
factors such as the track record of a company in some other city that are not
included here. We are not making a judgement that a company is the best, we
are making a judgement that the proposal may be better or worse than another
one.
Mr. Plummer: Well, can I stop you for a moment, sir?
Mr. Pilnick: Sure.
Mr. Plummer: Because I will tell you, I have a real big problem with that
and I will tell you why, you are the technical expert in this field, I am
not. Now, in no where in reading the transcripts of the twenty-six meeting
that I see any indication by you that these systems as proposed to the City
of Miami, rating them with others across the country. Now, let me tell
you my impression right off the bat, one of the things in all RFP's that this
City puts out is that this Commission has the right to reject all bids. That's
one clause in every bid that is submitted and I have no information here to
tell me how these bids stack up against other bids in other cities or even
what I would call an average across the nation and that trend follows all the
way through and one of the questions that I was going to ask you later on
down the line, was how do these stack up against other cities and other bids.
na--::r Terre: J. L., as I recall, Commissioner Carollo had asked a question.....
Mr. Plummer: Well, he made the statement.
Mayor Ferre: ... Mr. Pilnick was in the middle of answering it, after he
06 JUL 71981
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finishes answering Carollo's question, after Carollo is finished with his
line of questioning, I will then turn to you and give you the same opportunity.
Mr. Carollo: J. L., by the way, that's one of the other questions that I had
and I agree with you. so, if you could just bear with...
Mr. Pilnick: Let me respond to that question first. I indicated before that
I thought you had very good bids. By very good bids, I mean in comparison with
proposals that have been received by major cities over the last year or two.
I think that with respect to system, design, capability, with respect to
programming, that you are getting pretty much everything that major cities have
been offered recently. I would make this as a general comment and that is that
most companies in the franchising competition now are basically, upping the
ante every new city that they have been to and as a result, if a company loses
a bid for the City of New Orleans three or four or five or six months ago and
they bid to the City of Miami now, they will tend to offer the City of Miami
more than they have offered the City of New Orleans for two reasons. First,
they were unsuccessful before and they may have to... they have to believe
that they may have to offer more. Secondly, they are in competition and all
their competitors know what they have bid in the other cities, so that as a
general rule, the last city, if it's considered desirable, in most cases offered
more than the previous cities. So, that at the state of the art now Miami
has as good... at least several of the bids are as good or better than what
has been offered to other cities. If you select a company and a;,other City
like Milwaukee or whatever as a competition six months from now, they may
very well be offered more than you are getting. Not necessarily because they
are more attractive, but simply, there are fewer large city franchies available
and the bidding price goes up. So, I think you can take it more or less as a
fact of the cable industry that at this period in time because you are a major
city and there are not too many of those franchise left, you are being offered
by most of the applicants, I wouldn't say all, but by most of the applicants
you are being offered as much as other major cities have gotten.
Mayor Ferre: Well, you got to finish that sentence.
Mr. Pilnick: Well, I don't think all the applicants are offering you as much
as applicants have offered to major cities. I think there are differences
between the five applicants and what they have offered the City and I have tried
to say that before. I think that in some of the five proposals that you are
considering there is good or better than what I have seen in other major cities
in the last year or two, in some of the proposals they are not.
Mayor Ferre: I think what Commissioner Carollo was asking you and I will just,
you know, ditto that and that is, I think you are going to have to be pretty
explicit.
Mr. Pilnick: Well, I will. What I had hoped to do is, in going through each
of these criteria and explaining why I consider something a strength or a weakness,
I think by the discussion of the weaknesses you will be able to see why we
consider some of the proposals not as good as the other.
Mr. Carollo: Not only that, but on Commissioner Plummer's question, which is
one of mine, wasn't that part of what this Commission should have gotten in
it's report from you for us to have more of an in depth comparison with other
major cities? For instance, compare what is being offered us to the franchises
that have been offered already in whatever major cities have them at this point
in time?
Mr. Pilnick: We were asked, sir, in the scope of our work, we were asked to
evaluate the proposal with respect to strengths and weaknesses and specifically
relate them to the criteria that were listed for evaluation. In your RFP you
have a number of criteria listed and you indicate there that, that's the way
the City was going to evaluate those proposals. There is nothing in there that
says you are going to compare them with what other cities got. I will be happy
to give you that information, but I think you have to realize that in your
ground rules that you sent out for the companies to bid, there is nothing there
that indicates that one of the rules would be to compare what they are offering
with what they may have offered to another city.
Mr. Carollo: I would just feel that since you are saying that it seems that
every time the companies bid for a franchise in a city they are given more.
07 JUL 71981
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Mr, Pilnick: Yes.
Mr. Carollo: That it would only be logical that in the report that you gave
to this Commission, that there would have been some comparison to other major
cities included. I don't see how that would have in anyway had hampered the
report that we got in anyway.
Mr. Pilnick: It wasn't that we deliberately left it out, we just weren't asked
to supply it, but I will be happy to do that. I think the question still would
be, which one of the five proposals you have is best or is any of them good
enough, so that if you are willing to accept it as a basis for negotiation.
I'm not sure that whether a company offered more or less to some other city
is the important issue, but I will be happy to give you whatever information
I have... (COt•MENT INAUDIBLE) .
Mr. Carollo: Well, what I want to see is how the companies are bidding in the
City of Miami, what they are offering the City of Miami stacks up to what other
companies that have won franchises have given to other major cities.
Mr. Pilnick: Alright, I think the main areas that would tend to answer that
question are at the end of this comparison chart, essentially, those areas
that are called commitments to the City or relation to needs of the City of
Miami. Those are the areas what you might call, if you wish, the extra public
benefits areas. I think in the areas of system, design, programming, technical
standards and so forth, that essentially, the applicants are bidding what the
state of the art permits them to bid right now. And the main differences are
and what you might call the special benefits that they are offering the City
of Miami. I will come to that when I go through this list.
Rev. Gibson: May I ask this? Go point this out. If what you are saying is
correct, then if you put these five firms together, these five firms will not
be at this moment and time, will not be judged equally because, if a firm is
just beginning and does not have the experience and has not been given the
latitude or the trial method, it starts out with a great disadvantage. I think
you will have to agree to that, because what experience teaches you, you up
the ante as you go. Therefore, if each firm or company has the ability to
furnish certain fundamental needs, we the Commission who must deal with that
intangible, I say that for the reason that has soon as we make a decision, the
newspapers will come to us, "well, look, why in the devil did you award a
contract to company one over against two?" Now, politics has taught me that
and I want to make sure, I'm not necessarily... I want to make sure the public
understands that, that if company "A" went to New Orleans and found out that
their ante wasn't good enough, when company "A" comes here... and at that rate...
and I want to point this out as a decided disadvantage. At that rate or in
so doing, one company or two companies will end up as been experienced all over
this country in my sixty-five years of living, that two or three companies
hog up the market. You have to admit that Theodore Gibson is right. Isn't
that true?
Mr. Pilnick: I would agree partially with you, sir, but...
Rev. Gibson: But the partially that you are going to agree has an overwhelming
we!,'-t. That's the point I make. As a politician I understand that. Now, the
rest of these guys and I'm sure they aren't unaware of what I'm talking... I
see the Mayor of Miami Beach nodding his head and smiling, which means to
me "Glory Hallelujah, you are right." Isn't that what you say Mr. Mayor? You
darn right, go ahead. Answer it as a professional. Go ahead.
Mr. Pilnick: Yes, sir. I think in a business that takes as much
money as the cable television business, we probably will see a trend as you
indicated of the supermarket eating up the mom and pop grocery store. I think
that is inevitable to some extent, but I don't think that's the whole answer
with respect to the proposals that you have got here. First of all, everybody
in the cable business, whether or not they actually participate in proposing
to other cities knows what's going on. There is trade information available,
copies of these proposals that you have that are publicly available in every
ot.Y.,j city. You can go to the City Clerk's Office, you can write the City
Clerk's Office if you want to pay for the xeroxing cost you can get a copy of
what everybody has proposed. So, there are no secrets and the company that's
new and starting in can learn that information just as well as a company that's
been in the business a long time. Secondly, we are talking not only about
experience and dollars, we are talking about public benefits. We are talking
08 JUL 71981
what does a cable company willing to offer the City and that doesn't have too
much to do with whether the company is big or experienced or inexperienced.
It's a question of how much they think they ought to share or how much they
think they have to share to get a franchise and it's a question of not saying
I going to put everything in my own pocket, but as a public franchise in which
the City is granting, maybe some of these benefits have to be returned to the
City. And so, I think there is a big difference in the area of what each
company is proposing to give the City over and above the ability to build the
system and run it. And I don't think that has anything to do with whether you
are big or small.
Mayor Ferre: Alright, Commissioner Carollo, further questions?
Mr. Carollo: Mr. Mayor, I don't believe the gentleman has still gone through
the process that I asked him to do, go step by step in the positives and
negatives of each company. I would like, if we could, at this time to go
into that.
Mr. Pilnick: Fine. Coming back to the original report, the first item that
was looked at was financial capability and basically, we look at how much
money the company has available to itself, itself and it's parents, that's
equity money and how much money they can borrow. Usually, the two are related.
Because usually and it's an unfortunate fact of life, the more money you have
the more money you can borrow, so that equity and debt are not completely
independent, but we look at both sources. So, we look at the equity available
for this particular project, what the company has committed and we look at the
amount that they have claimed that they can borrow and we try to see if there
is any proof that the amount they claim they can borrow actually is available
to them. In terms of equity resources, we felt that four of the five companies
indicated sufficient equity, not only to build the system, but enough to have
a sufficient capital in reserve in case there was a need for additional money.
We felt that one of the applicants, Americable, at least in the information
that was provided in the proposal did not inidicate where additional equity
funds would come from. Since that time in their critique of this report they
have provided additional information, but they did not provide it in the
original proposal. We looked at the financial plan, how much money will their
own as compared to how much they borrow. and generally, the higher the amount
you borrow, the more vulnerable the system is, because if you don't get enough
revenue or if the system cost you more than you anticipated, then you
may have a need for additional funds, you are carrying at a very high debt
service burden, a high interest rate and a lot of money that has to be paid
even if the revenue that you expected didn't come in. So, that above some
debt equity ratio we consider the system a little bit more vulnerable and we
call that a weakness. That doesn't mean, again, that you can't build the
system by borrowing a lot of money, but in this particular case one of the
applicants, Sixstar Nealson was proposing a 3.2 to 1 debt equity ratio which
meant that for every dollar of equity money they would be borrowing three
dollars twenty cents to build the system and that leaves you a little bit more
vulnerable if the system doesn't generate as much money as you expect. So,
we consider that a relative weakness. We looked at the question of commitments
to other systems, because no matter how much money you have, if you also have
a lot of it obligated to other new cable system franchises that you have
received and :.-,ten't built yet or to rebuilding some of your present systems
and even a company with a lot of money can be strained. So we took the amount
of dollars that was commited to new systems, it was part of their proposal
information and divided that into the amount of equity that the company had
and tried to see, again, as a rough comparison, which companies were coming
fairly close to maybe straining their resources even with a lot of money
available and in that particular case we made a judgement that Cablesystems
was at the point where their large backlog might perhaps be one factor in
making them a little bit more vulnerable in the future if they were to get a
number of other new major franchise or to have some financial reverses that
we felt that on a relative basis they are operating closer to their available
resources than perhaps some of the others and they disagree with that. The
next item that we looked at was the construction schedule and here there was
not too much separating the five companies, but three of the companies proposed
to complete the system construction in two years, two of the companies proposed
to take the better part of three years and we assumed that the companies
proposing the two year construction schedule would be more desirable to that
City. We call that a relative strength. We call the three year schedule a
relative weakness. Again, you have to realize that there are a lot of factors
involved here. You have got utilities involved, Southern Bell and the Power
09 JUL 71981
E
0
Lotnpany and you have to have their cooperation to make space available on the
poles. The cable company is renting space from them. If they drag their feet,
they could slow up the construction of the cable company.
Mr. Carollo: If I may interrupt you for a second, sir.
Mr. Pilnick: Sure.
Mr. Carollo: You have some companies proposing two years, some three years.
Mr. Pilnick: Yes.
Mr. Carollo: Realistically looking at it, what has been the average in a
major city throughout the country? It's been two year? Three years? Four
years?
Mr. Pilnick? The average has been longer than they promised in most cases.
And that is that I think you are getting optimistic projections from all of them,
but again, I think that one of the recommendations we make is that in the final
franchise agreement you put very, very substantial penalties on this. The
first order of business I think is to try to decide who is offering you the
best proposal. The second order of business, try to make sure you are going
to get everything they are offering and so, I don't say just rely on a promise
of two years and accept .:hat. I think that's the wrong thing to do. I'm saying
if a company commits to two years, before you sign a franchise agreement they
should be willing to incur some very substantial penalties if they don't meet
that two years guarantee. And assuming that all companies are willing to do
that, then I would say a two year promise is better than a three year promise.
Mr. Plummer: Well, but, you see, this is where I got the whole problem with
this report. You didn't answer Mr. Carollo's question. Is two years realistic?
Mr. Pilnick: Two years is realistic if you get faster cooperation from the
utilities, that has been the case in most cities.
Mr. Plummer: So, then, for a person who you felt was in the three year
category is penalized for being more truthful?
Mr. Pilnick: No, sir. They are all basing the construction schedule on the
start of construction. Construction doesn't start until they get all of the
clearances from the utilities. So, they are all using the same starting
date. The question is, how long are they going to take to build the system.
Some of them have claimed that they will build it in two years. Some of them
have claimed they will need three years to build it. Now, I'm making a
judgement that two years is more desirable for the City than three years if
you can make them meet their promise.
Rev. Gibson: I have a question in my mind. I would hope that when we begin
to negotiate and agree, that the running time will depend upon the accessibility
from the two utility companies that they must deal with. Because one of the
things I think, I know will happen, is it depends on who can exert the greater
amount of pressure on the utility companies. They will drag their doggone
feet adinfinitum. And I would hope that this r-mmission would commit itself
to say to Southern Bell "We can't run your business now, but there will be a
day when you are coming back to us." And we will say the same thing to
Florida Power and Light. They understand that. Now, I think befor we make
a judgement, we ought to make a commitment to do just that, because I see now
that they will make this company run, you know, three years waiting, two years
waiting and all that business. I hope that's on the table.
Mr. Pilnick: I think you are right, Father Gibson, I think your City Manager
office from what I talked to him about has already started discussions with
Southern Bell and Florida Power and Light to try to expedite the process.
Alright, the next item that we had listed was technical standards. I think all
of the companies are proposing state of the art technical standards. They are
all hacically, buying their equipment from the same limited number of sources,
wo k.Aw.,'t see any significant difference in that area among the applicants.
There were a series of categories that dealt with programming and the RFP broke
the programing categories into several groups. One was called "ultimated
service and by automated services we are talking about bulletin board type
text services and another category was called "Special interest programming".
10 J U L 7 1981
h the case of programming, the general rule of thumb that we used was, the
flare the better so far as the subcribers of the City are concerned. Cable
systems have a tremendous amount of capacity and our feeling is that, I can't
tell you whether program "A" is better than program "B" for the City. I
can't tell you which ones you should have and which ones you should not have,
but we can, I think, feel that a company that is offering more choice of
programming deserves a strength compared to a company that's offering less
choice. So, that the general guide rule that we had in evaluating all the
programming was, are the residents of Miami being offered all the choice
available? And those companies that offered more choices got the strength
ratings and those that offered less choice got the weakness ratings. Now,
there is one exception to that and that is the area of locally generated or
access programming. The kind of programming that a cable company would not
do itself, but would prcvide facilities and channels for community groups to
do. I think there if a company says we are going to allocate thirty channels
and make those available to community programming and every small group will
have it's own channel, I think that's a shell game. I think that, that is
not a sincere offer in the sense that everybody in the business is aware of
how much time and it takes to generate even a few programs and so
offering a lot of empty channels and not really doing much about making sure
that the community groups will utilize the channels properly is simply designed
to impress whoever is making the decision of getting franchised. So, I think
the key fact with respect to the local access and the community program
channels are not so much how many channels they are offering, because you can
get more than you can use, the key fact there is, what facilities they are
going to provide in terms of dollar: and how many there will be, how available
they will be and what's important they will provide in terms of training or
in terms of working with and supporting various community groups and so, here
we did not rate on the number of channels that were being offered, but mostly
on the support facilities.
Rev. Gibson: May I ask a question?
Mr. Pilnick: Yes.
Rev. Gibson: I heard what you said and I think I understand. What really
bothers and troubles me is that, what you didn't tell us is that we are
entering into a program that has a flavor such as perhaps is not found any
where else in the United States of America and I hope before you, as you were
ready to turn to the other page, I hope you will back up a little, because
we face in this community, whether we like it or not, tri-ethnic program and
if you don't address that problem as you give us these answers and we make
these decisions, we are only fooling and kidding ourselves, ok? Now, I want
to make sure you address that in a fashion. If you are not prepared to do it
now, before we are over with, I want everybody to understand where Theodore
Gibson is coming from, because whether I do it now or it is done later, I have
got to face up with it. And we are only kidding ourselves. We need to go to
the other part of that core. Whether or not we need to compare the program
in the City of Miami... no, whether our selection of the program in the City
of Miami should be the... the norm should be set by Atlanta, Atlanta doesn't
have my problem. You follow what I'm saying?
Mr. Pilnick: Yes.
Rev. Gibson: Therefore, I need to tins more possibility f,:r quick and immediate
action so that as my consultant, I hope you will address in that negotiation
process just that issue and tell me whether I'm being a fool. You follow
what I'm saying?
Mr. Pilnick: Yes.
Rev. Gibson: That's most important to us
dollars and cents because all of them is
what we do and deal with people make all
follow me?
Mr. Pilnick: Yes.
contrary... don't tell me about the
going to give us some money, but
the difference in the world. You
Rev. Gibson: Ok, that's what I'm paying you for. Tell me.
Mr. Pilnick: Alright, well, let me go through very briefly again, on page
ninety-nine, figure six of our report where we talked about local origination
11 JUL 7 1981
0
programming. Now, local origination is a term that the cable industry uses
to mean those channels that the cable company is responsible for putting
programs on. Not the community groups, but the cable company itself. I
will come to the other kind of programming in a moment. And as you might
see on figure six, Americable,for example, proposes to have two local origination
channels. One that's just generally called "Local Orgination", one that's called
"Sunshine State" which is a lease service programmed by others. Cablesystems,
the second competitor proposes a program of the Americas channel, Miami Women
channel, local religious channel, inflation station channel, presumably
consumer type programming, Miami Channel, the hearing impaired and
seniors channel for the people with hearing problems or senior citizens, a
Miami together channel, a Beau's Art class and movies channel, crime watc1► channel
and local Black programming channel. Presumably, if the company means what
it's proposing all of those channels would be programmed substantially by
them. They would take the responsibility for providing programs. They might
do that by getting together with local groups, but they wouldn't sit back and
just wait for someone else to come and produce the programming. They would
have an active and responsible role in those particular programs. Miami
Telecommunications proposes a friendly city channel. Telecable is on a Miami
channel and at the track channel, State and Regional views channel, a Miami
poll channel, a comunidad hispana channel and executive news report channel.
Sixstar Nealson proposes family features channel, which is movies, a hearing
impaired channel, sports and theatre channel, .-)asic skills channels. Vision
Cable proposes an English local origination channel, a Spanish local origination
channel and a Black oriented local origination channel and a handicapped local
origination channel, narrow casting channel, which is essentially programs
designed for specific neighborhoods, where only that neighborhood receives it,
and an English movie channel and a Spanish movie channel. Now, as I indicated
those are the channels that the cable company is saying in it's proposal they
would program. Then, you have a large number of channels that all of them
are making available for community groups to program and here as I indicated,
it's not the number of channels that really is meaningful. I think with respect
to community groups, if they all shared resources and utilitized one or two
channel initially to develop programming and built up an audience that would
watch these and know that there is something on everyday or every week in a
particular spot on a particular channel and then develop and get more channels
from the cable companies as they needed them, that's a much better approach
than a particular group asking for its own channel and only being able to
produce one program a month, so that every time you flick the dial, pass that
channel you see nothing and as a result nobody ever looks at the programming
of that channel. So, that I think when it comes to community groups using the
cable television system, I agree with Father Gibson. I think it's very important
to do that and to do it successful, but the way you do it successfully is not
to just throw empty channels out to the City. It's to set up a plan and that
plan requires support and it requires continuing support, not just until you
get the franchise. It requires support over a long period of time. Some of
the applicants are proposing to do that. When I come to some of the features
in the end I describe what they are proposing. In terms of access facilities
and support, figure eight, what we looked at there was three particular items.
We looked at the dollars they said they were going to be putting into providing
television cable casting equipment and that provides the facilities to use the
system. We looked at the staff that they said tiLey were going to have Ay
year six or any particular year in the franchise and the size of the staff
and the dollars that they are going to be spending to pay for that staff is
another indication of how serious they are in the local programming effort.
And we looked at the percentage in the budget that the companies are offering
to allocate to help other users. Access users and community users and we took
that as a third indication of how serious their access effort was. In these
three areas, we found for example, in terms of capital equipment four companies
Cablesystems, Miami, Sixstar Nealson, Vision were all considered strong. In
terms of operating budget, the amount that they allocate to run the equipment,
we found that three companies Cablesystems, Miami Telecommunications and Vision
were considered strong and compared to the other two.
Mayor Ferre: You want to repeat that again?
Mr. Pilnick: With respect to the operating budget as indicated on page
hundred one, three companies Cablesystems proposed by year five to have a 1.6
million dollar budget and a staff of forty-six people, Miami Telecommunications
proposed 1� million dollar budget, Vision proposed a 2.1 million dollar budget.
So, that the size of the budget that was committed or promised...
12 JUL 7 1981
k
Mayor Ferre: That's not what I'm reading here. What you have on page one
hundred one on Vision is 1.8 and then 2.3, staff of seventy-five.
Mr. Pilnick: Yes, sir, the top line is the capital equipment. That's the
studio equipment and the mobile vans and that's what they would be spending
for facilities.
Mayor Ferre: You said 2.1, I read 2.3, operating budget and staff year five.
2.3.
Mr. Pilnick: Did I say 2.1?
Mayor Ferre: You said 2.1.
Mr. Pilnick: I'm sorry, 2.3 is correct. 2.3 and a staff of seventy-five is
what Vision had. But what I was indicating was that in the capital equipment
area four companies were considered strong as compared to the fifth. In the
operating budget and staff three companies were considered strong. And just
a comparison, for example,...
Mayor Ferre: Which was the company that you considered weak in capital?
Mr. Pilnick: In capital equipment we considered Americable as weak. They
proposed six hundred thirty thousand dollars which is lejs than half of the
next lowest company and it's about a quarter of the amount that the highest
company proposed and also their operating budget was six hundred fifty-five
thousand dollars by year five, which again, is about a third to a quarter of
the operating budget that's being proposed by the others. If you see a blank
in any particular area where a company does not have a strength or a weakness,
what that means is we consider it a company neutral in that area. We considered
what it was offering was not exceptionally good, not exceptionally bad, so that
it was considered a sort of a average offering and it would not show up either
as a strength or a weakness. That's why, for example, Americable was shown
as a weakness in terms of facilities and operating budget and staff. Sixstar
in that area with respect to operating budget is not shown either as a strength
or weakness which meant we thought it was neutral in that area. It had a
budget higher than Americable, but lower than the others.
Mayor Ferre: What is the percentage of budget for access? Same page, 101.
Mr. Pilnick: Yes, what that means...
Mayor Ferre: Fifteen to thirty and you have it as a weakness for Vision and
for Sixstar Nealson.
Mr. Pilnick: Yes. What the fifteen percent means, for example, for Sixstar
Nealson, is that of their total operating budget they are committing to allow
fifteen percent of that to helping community groups use the system. The other
eighty percent they would use for their own programming. So, we use the higher
percentages of fifty and sixty, sixty-five percent, we use that as a strength
in our judgement, because that meant that a greater percentage of the total
dollars would be going to help the community use the system.
Mayor Ferre: Well, does that mean that Miami Cable, Vision and Americable
aren't going to use any percentage?
Mr. Pilnick: No, it means that their percentage is probably in between the
ones that were considered strong and weak. If it was a zero percentage, we
put it as a weakness.
Mayor Ferre: Oh, I see, I stand corrected. In other words, you are saying
that, for example, in the case of Miami it's sixty-five percent and that's
a strength?
Mr. Pilnick: That's a strength.
Mayor Ferre: In the case of Americable that's fifty percent and that's a
strength?
Mr. Pilnick: Yes.
Mayor Ferre: Ok, I got it. But Sixstar Nealson and Vision you see that as
13
� �v�a�chess?
Mr. Pilnick:
That's right.
Mayor Ferre: And you have no comment for Cablesystem?
ly it's Mr. Pilnick: I don't remember their exact pergccentags►but Ptobab
considered as average.ewhete
between the thirty and fifty percent range.
Mayor Ferre: I got you.
Mr. Pilnick: Alright, on the next category► a category of interactive services,
figure nine, what we looked at there essentially was the kind of equipment
that they were proposing to install which gives them the capability for two
way services and the kinds of services they were proposing to offer either
initially or sometime later and in this
Essentially,
area you
will
innotice
g toi stall
everybody was considered as strong. Y y all
about the same kind of equipment. They are all offering security services
to
begin with and in some cases tax services and they are offering to provide
additional services as they become feasible later on. So, that we didn't
consider that it was that much of a difference between the proposals in this
area and all the applicants were rated as strong.
Mr. Plummer: Yes, but —hold, if you will.
Mr. Pilnick: Yes.
Mr. plummer: one of the comments that I saw of the Mayor in the transcript of
the last meeting... I think this is a good example of where we should come to.
Now, these people have all offered to do these things, what do we have in the
way of holding their feet to the fire that they are going to do these things?
Mayor Ferre: That comes in the contract.
Mr. plummer: Well, you see, Mr. Mayor, they are talking about and I remember
your comment, home education, 1963. That's two years down the pike and I think
your statement in the transcript was "Well, what about if Generalo leeing tricto or
Sony doesn't have the piece of equipment ready
that
wthe
as areust as concerned and
se
or it doesn't work out feasibly." Now, y see,
in the other way and I will get to that when I have my period of questioning,
but what happens if these people who have offered these
eitems and these
are hey don't
all strengths, I'm not talking one company opposedplus, item.
do... you know, one company as I read it here is offering one , P
And if you look over on the other side you see another company that's offering
ten. Now, if you... you know, if you are trying to equate or to compare you
would think that ten would be a lot better offer than one, unless you go into
quality of program. And I'm just saying that's fine and great, I'm glad they
offered, but what facilities do I have to hold their feet to the fire if they
don't do it?
Mr. Pilnick: Basically, the final franchise agreement and I think that, that
agreement should include some protection for the City in this area too. Now,
obviously, some of the services that are being talked about are stj." being
developed. They may never be economically feasible even if they are technically
feasible now. Banking at home and shopping at home are going through some
test periods in the next year or two. We don't know if they will be economically
feasible or not. So, that I don't think you would expect a company t
o put in
a system that's been proved to be economically unfeasible someplace else, but
I think you do have the right to expect them to live up their promises in
those services that do prove to be feasible. So, one of the areas that we
would propose in final agreement would be what you might caltwo aars progreevery
ss
review capability that the City would have perhaps every Y
three years where the City can review the services that have been promised
originally, can review what is being offered and provided iii other majorcities
and can then come back to the cable company and say "Not only did y promise
that, but it is being implemented in other cities, we now expect you to live
up t,, your promise." And if you then make a finding that it is within their
control and it is feasible from your point of view and they don't live up to
it, you then, can apply penalties. Now, it is not... it's not the most perfect
arrangement in the world, because there is always going to be an agguement,
but you have to realize whenever someboTnol.g that They arenotl try
gherepromising
their best, in which is what they are pomisi
14 JUL 7 1231
that they absolutely will introduce these services. What they are saying is,
if we see these services being developed and we will as soon as they are
feasible, offer them in Miami, then you can sit back and let them determine
When it's feasible and they may never do it or you can try to enter the
picture and have some judgement on the part of the City, as to when the City
thinks it's feasible. And you could have a dispute and the thing could wind
up in court or you can wind up simply disagreeing, but I think having that kind
of provision in the agreement at least gives you a process that you can
periodically use to stimulate the cable company and to ask them why they are not
living up to their promises.
Mr. Plummer: I don't agree with that theory, sir. You know, to me what's
tangible and in hand today is all they can promise, ok? I can write a contract
on that. I can't write a contract on what might be and one of the things
that I'm going to be very adamant about is, that, that , that they can definitely
produce today is the maximum scope of that contract and anything that they
might want to provide in the future is going to open renegotiation at the City's
authorization to allow them for a more negotiated fee on behalf of the City.
The: way you have got this here or they have got it or whoever, is I'm putting
it all in now and if it comes along I can say Hey, I talked about it back
from day one." That's not the way I'm going to write the contract if I got
anything to do with this thing. Today it's on what's in hand. I don't like
the bird in the bush, I like the bird in the hand.
Mr. Pilnick: Obviously, everything that's deliverable should be in the contract
as a commitment. One of the reasons why we have made distinctions between
companies here. You will notice that the company that's listed ten different
services is essentially considered the same as the companies listed one or two,
because many of these are best guesses. Right now as a general rule companies
are offering security alarm monitoring services and in some cases, tax services
and not much more. Everything else is of future.
Rev. Gibson: Sir, I wonder if you heard what he said, because I started out
pointing out to--- not necessarily you, because you have, you know, the
expertise, but I started out pointing out to the public, because if the public
doesn't get that approach right now, you know what will happen? When we leave
here the public will say "Well, you know, I'm suprised at that Commission. The
Commission did not choose the best company or the company which offered most."
And I think you, the public ought to understand, because I know of another
incident or another matter where we voted in a certain way, it has nothing to
do with this and the public did not understand that we were faced with the
very same possibility in that matter as we are faced in this. What Plummer
said is very, very important. We must make our decision as you first aluded
to based on the ---you used the term...
Mr. Pilnick: The best offer that you have ... (COMMENT INAUDIBLE).
Rev. Gibson: ... of the art in light of 1981. A lot of these companies for
the public's sake are talking about futuristic production. Now, the one thing
I want to promise the public so you don't call me a SOB later on, I'm not
going to deal with futuristic business, because I find that to be in my living,
you know, sooner or later I end up with zero. So, I'm going to hold everybody
responsible for what the state of the art is in 1981. 1 want a clause in there
however, where I can push the company to deal with the futuristic possibility,
you know, later, ok?
Mr. Pilnick: Alright, let me proceed to figure ten, which is the service to
institutions. As you are aware, all of the companies proposed in effect the
dual purpose network. A network that would serve homes in the City and a
network that would also serve various institutions in the City and the
institutional network can be used by government agencies such as City departments,
schools, hopitals, businesses to communicate with each other on a private
basis or to communicate with the public. We indicated that we felt that four
of the designs and they are shown on figure ten, four of the designs were considered
strong. One of the designs we considered on a relative basis weaker than the
others. That was the Cablesystem design where they proposed to combine the
institutional and the residential network on the same cable. They take a
strong difference of opinion on that. I think you will hear their viewpoint
probably later. We also looked at the mileage of the institutional network
as an indication of strength or weakness. The more cable, the longer the
cable will be. The more institutions you will in general be able to connect.
So, that the companies proposing the longest institutional network received
a strength as compared to the companies proposing the short networks. In
15 JUL 7 1981
q'a
Channel capacity there is not too, much difference to choose between the
Companies. We were asked to evaluate the companies with respect to sophistication
of the system and that's shown on figure eleven. And by sophistication we
interpreted that to mean the ability to provide most of the new services
that either are beginning to be offered now or looks like will be offered in
the near future. And that involves... offering the new services involves the
kind of converter you supply to each home.... Yes?
Mayor Ferre: You said sophistication of the system was eleven, I have it as
nine.
Mr. Pilnick: Figure eleven, page...
Mayor Ferre: Page ninety-one, sophistication of the system.
Mr. Pilnick: No, I think...
Mayor Ferre: Figure eleven.
Mr. Pilnick: I think, what you are looking at Mayor Ferre is...
Mayor Ferre: Page 104?
Mr. Pilnick: Yes. It should be page 104. I think you were looking at the
summary of what they offered, but the listing of strengths and weaknesses
is on figure eleven, page 104.
Mayor Ferre: Thank you.
Mr. Pilnick: All of the cable companies are proposing to supply the essentially
latest, available state of the art converter which has the addressable feature,
addressable feature is the ability to direct a particular communication to a
particular home or group of homes. Each house in effect, has an electronic
address and by activating that electronic address you can turn on or off a
particular channel in the home, so that you can offer things like pay television
only to those people who wish to pay for it or you can offer special programming
into special neighborhoods.
Mayor Ferre: Mr. Pilnick, you don't show any weaknesses here.
Mr. Pilnick: No.
Mayor Ferre: So I assume that what you are saying is that they are all pretty
much the same, is that it?
Mr. Pilnick: Yes. They are offering different kinds of equipment, but certainly
at a higher tier levels, they are all offering essentially, the same
capability. Alright, figure twelve, page 105, system design. We looked at
a number of features that we felt were the critical features with respect to
system design. You can probably look at a hundred, but we try to pick the ones
that we thought were most important. One is what you call... we call the
head end hub configuration and that means, how many different locations
within the City will be used as distribution centers. One company, Americable,
proposed one single head end, essentially, one single distribution center to
serve the entire city. The other four companies either proposed a head end
to two hubs or a head end to three hub and again, as we pointed out, I think,
in our report, it doesn't mean a single head end is bad. I think a single
head end could serve the City fairly well. But you have advantages in having
several hubs. One of the advantage is that you cable out from each hub and
therefore, the length of cable in general is shorter and the shorter the cable
the fewer amplifiers you have and the better the quality of the signal in
general. It also makes it easier to upgrade the system later on. If you want
to put more channels in by replacing the present amplifiers with better ones
that will be available perhaps five years from now, you normally would have
to space the amplifiers closer together and if you have a long length of cable
that will mean you will have more amplifiers and the signal quality will probably
nuL. L. quite as good. So, that on a relative basis we gave a strength to four
companies and a weakness to Americable. Two of the companies proposed at each
of the various hubs to have additional satellite earth stations, which is the
kind of antenna and receiver that you see outside. By having some redundancy
by having earth stations at more than one location. If they happen to go out
at one location or if the cables are cut or use power in one particular hub
16 JUL 71981
you can still get some service to the rest of the City. So, that we felt that
redundancy was worth a stength. We took the number of amplifiers in the longest
cable run and if this number gets too high that's an indication that the signal
might possibly be poorer quality. All the cable companies were good in this
respect and they all got a strength. They all offered the advanced features
that are considered, I think, part of a modern system such as status monitoring.
Status monitoring means you have an automatic way of finding out where there is
trouble in the system. The same computer that might monitor alarms, for example,
burglar or fire alarms also monitors the cable system to see whether everything
is operating properly. Emergency alert feature is the ability for the City or
some other emergency group to cut in on all the channels of the cable system
and basically, be able to present either an audio or a visual alert to
everybody on the cable system at the same time. And standby power is the
ability of the system to keep operating from some period of time even if the
power company lines go down. And we found that all the companies were strong
in that area. With respect to the next figure, figure thirteen, this is
channel capacity of the residential network. Four of the companies proposed
essentially, the same design, that's two cables for the residential network
along and all four received strengths in this area. Cablesystems proposed
that one of their two cables would be shared between the institutional and the
residential network, which does cut the channel capacity down and we consider
that a relative weakness. Figure fourteen, page 107, experience.
Mayor Ferre: Well, wait, wait, wait, before you go there. I had a question
back in figure ten on milage. I see where the high milage is 219 miles from
Miami and...
Mr. Pilnick: Well, I think that's just the institutional network alone.
Mayor Ferre: And then you have fifty-eight miles for Americable, but you don't
have anything for Cablesystem, Sixstar Nealson and Vision. What does that mean?
Mr. Pilnick: Well, that means that the two hundred nineteen miles was the
longest and that was considered a strength. The fifty-eight miles was the
shortest, that was considered a weakness. The other three had mileages. I think.
in the hundred, hundred fifty mile category and they were consider neutral,
not weak or strong. Figure fourteen is the category of experience and just
as a guide on top, before we got to strengths and weaknesses, we listed the
number of cable systems that each company operates around the country. And
also, where the information was available, the number of subscribers that they
are serving. Now, we looked at such items as the average subscriber rate that
they are charging in the systems that they are operating now and we felt that
those charging less in systems that are already operating there might be a
presumption that they would be charging less in Miami, too, over the long
run. We looked at the number of systems that they were operating with more
than five hundred miles of plan per system, because the Miami system will be
about seven hundred miles of plan. We wanted to find out, in effect, how many
systems these companies were running were big city systems or large enough
so they would have some experience with handling a lot different subscribers.
We looked at their history in disposing franchises in the past to try to get
some indication as to whether that was excessive. If the number can be
considered excessive, then it might be a sign that either the company didn't
have enough financial capability to operate all the systems it got franchises
for or that, in effect, it was in the business of buying and selling franchises
And in the weaknesses area, as you all know, we listed the rate that Americable
and the average rate they showed for other systems....
(COMMENT OFF PUBLIC RECORD) -
Mr. Pilnick: The average for the systems operated by the four other companies
range from six dollars and seventy-seven cents a month to eight thirty-one.
Americable's average rate was ten dollars forty-five cents, so we considered
that a weakness. They didn't indicate in their original proposal that they
operated any systems more than five hundred miles in their critique they
indicated that the South Florida system if you take all the systems as one
grcc:"p would total more than five hundred miles. But essentially, three of
the companies received a weakness in having either none or one or two large
scale systems. Two of the companies received a strength for having a fair
sized number of large systems. On figure fifteen, the rates. What we looked
at were two major rates that they were proposing. And again, I would just like
It
to snake this clear. The only rates that are really commitments in all the
proposals are the initial rates that are guaranteed. All the applicants
guarantee the initial rates either for three years after the franchise or
until system construction is completed. There was some rate guarantee given
by all the companies. That guarantee is a contractual guarantee, you can hold
the company to that. Anything after that will depend upon your ability to
regulate rates and will depend on whether or not,if you have that ability, you
will grant them the rate increase that they ask for. So, we gave the primary
consideration to those rates that were firm. And in accordance with Commissioner
Plummer's feeling about wanting to consider only the items that were firm.
We felt only the initial rates were firm, everything else after that is a
guess. Now, the initial rates, two of the companies received a strength for
having generally lower rates for basic service. Basic service is the various
services you can get for one charge per month and it does not include the
pay channels, the movie channels. Three of the companies received strengths
for having the lowest average rates for paying television programming. On the
next page, page 109, we gave three of the companies weaknesses for having higher
rates in their basic service and two of the companies were considered high
in terms of pay t.v. service. Now, again, all these rates are relative. We
are not making a decision that says that a rate is too high, we are saying
it is higher substantially than rates that have been proposed for the same
service by others. Therefore, in comparison, that's a weakness. And the ones
proposing the lowest rates in comparison would have a strength. Figure sixteen,
which ?.s the rate stability area, what we looked at was two items here. First,
what they were guaranteeing and secondly, what they were projecting in their
financial projections over the fifteen year life of the franchise in terms of
rate increases. Now, with respect to the guarantee, one company guarantees the
rights for three years from the date of the franchise award, rather than from
the date of starting construction or for the date of completion of the system.
We felt that would be a comparative strength if they could be held in a franchise
agreement to that specific commitment. Four of the companies took the same
approach towards projecting rate increases. The City in it's request for
proposals told all of the applicants to use a nine percent per year inflation
rate and if you apply nine percent per year your cost go up at essentially that
rate. Four of the companies assumed that rate increases would go up at
roughly the same rate, so that as the cost increased, the rates would increase
to balance that off and I think that's a reasonable approach. One company,
Sixstar Nielson, projected rate increases that averaged maybe two or three
percent for basic services per year. I don't know whether they simply did
not pay attention to the nine percent inflation factor or whether they are
committing to hold to that two or three percent increase even with the nine
percent inflation factor. If they could be held to that, that would be considered
a relative strength and so we gave them a strength in that area. Figure
seventeen, regional interconnection, the companies were asked to indicate how
they would interconnect with other systems and what they are proposing essentially,
is different technical techniques either through the use of microwave lengths
or through the use of cable lengths. I think all the techniques listed are
feasible, which one would be better would depend on which particular system
you want to interconnect to, the distances involved and how many channels you
are talking about. So, we felt that in that category all the applicants
were considered just equally strong. Now, I think we get to the last item
and this one might be worth spending a little time on because this is probably
the i;-- that maybe may make a significant difference between companies in
terms of what they have promised and that also is what you might call the
category over and above the standard, system design, programming and features
that you would get with any modern cable system. There were two sets of
questions asked of the applicants. One was, what kind of corunitment they would
be willing to make to public agencies and to the community and I will just
go through these commitments very briefly to indicate the differences and
see if you want to ask any questions. Americable proposed to interconnect
the system to the County pperation Center and the Educational Telecommunications
Center. Cablesystems proposed to provide five hundred thousand dollars over
the fifteen year life of the franchising for a Miami Crime Watch. Miami
Telecommunications proposed to provide three mobile communications centers,
essentially, centers on mobile vans to the Police Department. Proposed to
Provide computer assisted instructions software to the Fire Department for
training, proposed to provide television transmitters for six emergency medical
system units and to provide fifty remote video cameras for crime surveillance
in areas or locations that the City might select. Vision, proposed to
donate a hundred thousand dollars a year as a grant to the City each year of
the franchise for the City to use to develop institutional services. Sixstar
Nielson in this particular response to the form did not indicate any specific
18 JUL 71981
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min
Commitments. Although, they state that they have commitments in other parts
of their proposal. The next category...
Mayor Ferre: No, no, question? Did you make any attempt to evaluate the
commitments made in the strength portion and put a monetary value to it,
for example, in the case of Vision we know that it's a hundred thousand dollars,
because it's very simple. In the case of cable systems it is five hundred
thousand dollars over fifteen years. In other word, this is what? Thirty-five
or forty thousand? Or whatever it is a year. Actually, it's worth less than
that because the value of money changes and so that has to be taken into
account. Now, how much does Americable and Miami... what is the monetary
value of that for the... in Miami's case for the three mobile communications
command control for the Police, the computer instruction to software for the
Fire Department, t.v. transmitters for CCMS and so on and fifty remote video
cameras for crime surveillance. What is the value of that?
Mr. Plummer: And the time frame?
Mayor Ferre: And the time frame? And what is the value of Americables offer
to interconnect to County Operation Center? Do they mean City Operation
Center there? What do you mean County Operation Center?
Mr. Pilnick: I think they are proposing to link the City cable system to the
County Operation Center so they can extend it outside of the City's jurisdiction.
Mayor Ferre: I see, ok. And the Educational Telecommunications?
Mr. Pilnick: I think that's outside the City limits also. Mayor Ferre, in
answer to your question, I have made some rough estimates on my own as to what
I would place as an approximate value on some of these.
Mayor Ferre: Do you care to share those with us?
Mr. Pilnick: If you would ask me, yes. But I will say that many of them can
vary considerably. If you take three mobile communications command control
centers to the Police Department, depending on the extent of the equipment
that you put in there, you could be talking about anything from twenty-five
thousand dollars per man up to two hundred fifty thousand dollars per man, it
can vary that widely. So, that in some areas, I think that you are left with
a commitment that it will be hard to place an absolutely precise number of
dollars on. The only thing that we have done in the evaluation so far.... I
will be happy to give you my guesses on all these dollar values, but what we
try to point out that some of these represent strengths. Now, we may have
three companies listed as having strengths in this area and their dollar
commitments can be different and you can then, if you want to, say that one...
and your opinion is stronger than the other because it's offering more, but
all we have done so far is list whether we can consider that in that category
the company deserves being in the strong area or the weak area. I think when
we come to the next page, Mayor, that you will find that there are probably
a couple of dozen items in this category where a commitment is been made and
no dollar value has been put on it. Now, you can use a dollar value, if you
wish, as part of your selection process, but regardless of that, I think in
the final franchise agreement there has to be a dollar value put on these.
Mr. Plummer: Well, but you see the point is, we sitting here are lay people,
not technical in the field have no way of judging at this point which is
important and that which is not. Now,...
Mr. Pilnick: I will be happy to put my guess as to a dollar value on all these
items, if you wish, right now.
Mr. Plummer: Well, I think, not only is it important from a dollar value, but
this is a fifteen year contract and without any specified lineage saying we
will do this by the year 1982, then, one has to believe in conversed thinking
they could do all of this in their fourteenth year.
Mr. Pilnick: That's not the kind of agreement that I'm recommending. The
final franchise agreement should take every promise or commitment that they
have made and make it first completely unambiguous so that both sides agree
on what is being promised, that you put a schedule or deadline on each
commitment, so that you have the triggering time to impose a penalty if they
don't meet that deadline and it should have a range of penalties that are
19 JUL 7 1981
appropriate to the value of the commitment and 1 think that is a hteess ty
regardless of which company you select.
Mr. Plummer: Well, ok, you know, maybe what you are saying to me is than
that should have been done before it came here for selection.
Mr. Pilnick: I think it would be very difficult to do it without reopening
the bidding process, because what happens...
Mr. Plummer: No, no, I'm just... excuse me. What I'm saying is, is to put
their feet to the fire and let Mr. Gary or you or whoever is going to do it
say "Ok, how many dollars and by what time?" That's easy to do, that's not
negotiation. That's asking for clarification. That's a big difference.
Mr. Pilnick: Well, if you do it with more than one company at a time, I think
it can be construed as possibly allowing companies who may have been felt to
have a weaker proposal, the opportunity to make the proposal a little stronger
by offering more than they really intended to offer the first time around.
I think... my own feeling and my suggestion is that you select the company you
think has the best offer and then, you clarify and if you don't select the
company to grant the franchise to you, you select the company to negotiate with
and the negotiation is contingent upon arriving at a satisfactory mutually
agreement.
Mr. Plummer: Mr. Pilnick, 1 understand what you are saying, sir. But what
I'm trying to say to you is, that I think you are placing us in an aui,,ward
position without knowing what is the best offer until we get a dollar figure
and a time frame. You know,...
Mr. Pilnick: I think if we go through the next couple of pages, which is the
last item here, I think that you will find that some items are very substantial
in dollar amounts and they are commitments with dollar placed to them. And
I think those items maybe substantial enough so that they will allow you to
compare among the applicants even if you are not sure what the value of some
of the other items might be. We are talking about some items that are a lot
of dollars and some items that are not so many dollars. Alright, the next
category, the companies were asked to respond to the question as what provisions
they would make to provide minority programming support and to involve minority
communities in the cable communications effort and we have got, as you will
see, we have got quite a list of items. Three of the companies in particular
have offered a large variety. Some of them I think are important, some are
not so important, but let me go through them very quickly and then I will be
happy to try to clarify any of them that you have a question about. If we
take Cablesystems, I am starting on page 114, they claim that they will provide
an eight and a half million dollar fund over the life of the franchise for
minority programming and training projects. Now, let me just stop here for
a moment. One of the things you have to judge in all these applicants is
whether they are repeating themselves a number of times and in some cases an
applicant may say we are going to provide so many dollars over the life of
the franchise and then you will find out that, that dollar value is broken
down into a number of subitems later on. So, one of the decisions that have
to be made is whether they are talking about the same dollars that they are
talkiriy about in some other feature that they are proposing and I think we
need some clarifications in those areas. But in any event, they will provide
a eight and a half million dollar fund over the life of the franchise for
minority programming and training projects. They will provide a minority
television production training program. They will provide approximately a
hundred fifty thousand dollars capital outlay per channel up to a cost of
what they estimated as 1.8 million dollars to facilitate local minority channels.
The question is, what does facilitate mean? 1.1 million dollar commitment
over the life of the franchise to purchase a satellite up link. A satellite
up link is a transmitter that can transmit television programs from Miami to
other parts of the Country, rather than just receive them. They will provide
the up link as part of the source of national minority programming. They will
fund staff positions within their own community programming department for
coordinators of Black, Spanish, Women programming. They will affiliated with
the Pluck entertainment television network to provide local Black programming
to the network. They will provide graphics, input terminals at numerous
minority organization location. They will provide community production centers
and several minority neighborhoods. They have studio locations in both the
Latin and the Black neighborhoods. They will provide community origination
points at numerous minority organizations so that programming can originate there.
20 JUL 71:081
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They will have members of minority groups in every advisory board. They will
provide services in at least two languages. They will provide community
viewing centers in every minority community, that is a community hall rather
than individual residential viewing. They will hire minorities presumably in
excess of equal opportunity and employment requirements. They will have
the capability to send special programming to neighborhoods. They will carry
the multi -cultural television channel of Toronto, which has multi-langual
programming. They will provide Spanish language programming. They will include
a women channel, include 3.6 million dollars over the life of the franchise
for a project aimed at minority involvement. They will have a news production
program originated at radio station WQBA. They will have a graphics input
terminal at local minority newspapers. They will have a position on their
staff focusing on minority business enterprises to try to insure minority
business involvement and local programming. And they will have several staff
positions for community programming and a commitment to involve local Black
organizations in community programming efforts. And eleven channels dedicated
exclusively to minority programming. I'm going to go through the other list
very quickly, too. But I just want to point out in that list you have got
them mixed in. You have got some others where dollars are mentioned and you
can determine from that how many dollars over what length of time, for what
purpose. You have got other items that are general enough so that it's very
hard to put a dollar commitment on. If they say they will involve community
organizations in programming, what does that mean?, how much is it worth?, and
that's hard to uo
Mr. Plummer: Well, let me ask this question. You see, where I'm having a
problem if you go through this thing as I have. It says teledon input .
terminals at numerous minority organizations. Mr. Pilnick, how many are numerous?
Is that two or two hundred or two thousand?
Mr. Pilnick: Go question. That word "numerous" was taken from their proposal.
That's not my wording.
Mr. Plummer: I understand. I understand, sir, but...
Mr. Pilnick: But I'm saying that is one of many items, in many of the proposals
that has to be clarified.
Mr. Plummer: But you gave them a stength...
Mr. Pilnick: Yes.
Mr. Plummer: ... on that particular kind of wordage.
Mr. Pilnick: Not because of that particular kind of wordage. I gave them a
strcngth because there were enough things in there that were specific, like
the, you know, the eight and a half million dollar fund. Eight and a half
million dollars is specific. I suspect that if you negotiate with that particular
company, we can say "list where the eight and a half million dollars is going to
go to and have that justified and put a schedule and a penalty on all of that
eight and a half milllion dollars. What I'm saying is, there is a mixed bag
and it's not just true in this. It's true in the others too. But I think there
was sufficiently, detailed, major items in the proposals of the ones that I
gave strengths to, to justify the strengths. There was also a lot of ambiguous
wording on many of the items that they did list.
Mr. Plummer: You know, I read wording here that says--- and this is one of the
items of one of the companies "Will produce programming of interest to minorities".
On who's determination?
Mr. Pilnick: Well, that's a very good question. I have been accused at some
evaluations in the past in other cities of always stressing quantity over quality
and I think what I mean by that is, I can evaluate something that's specific.
I cannot evaluate something with language like the language that we just read.
So, if I look at specifics and I think that there is enough specific commitments
to hZ ahle to make those enforceable, I can rank that or I can evaluate it. It's
very hard for me to evaluate wording like that.
Mr. Plummer: Let me tell you the one that really tickled me, sir, because
obviously, you don't know Miami that well. But one of the things here it says
"A remote teledon input terminal at local minority newspapers". Sir, do -
21 JUL 7 1981
you know how many minority newspapers we have in the Latin community that start
ors a weekly basis and end on a monthly basis? You could be talking about two
hundred. It's amazing, every time I go down Southwest 8th Street, I see three
or four new publications. So, I... you know, I...
Mr. Pilnick: Obviously, I think anyone who rated this has conclude that a lot
of the language is in there for the purpose of impressing various, different,
decision makers in getting a franchise. And that is, I think, a general
tendency of all cable companies applying for franchises. That kind of language
has to be converted into something that's understandable or it has to be
thrown out. You can't assume if it's not converted into something you can
understand and enforce in a franchise agreement, you might as well say that you
are not going to get that. Alright, let me just finish the other two, I think
it will take about five or ten more minutes. Miami Telecommunications proposed
the following; Will establish a vocational training program for the disadvantaged
committing fifty thousand dollars annually for five years. Will provide
Spanish public television with a hundred thousand dollars per year for
administrative and programming cost. Will establish a cultural arts ethnic
heritage fund to disburse grants totalling about 1.5 million dollars over the
life of the franchise. Will provide fifty thousand dollars in scholarships
to Miami area colleges. Will provide job and skills training at convenient
locations throughout the City to maximize the involvement of minorities in
program production. Will provide Florida Memorial College with both an FM
radio and television acce-s production studio. Will provide specialized
programming for specific audiences, dedicate channels to minority interest,
insure the accessibility of production tools to minority areas of the City.
Will produce programming of interest to minorities. Will incorporate a
non-profit organization to determine the policies and handle the administration
of the public access network. Will fund this with a hundred twenty-five
thousand dollars for year one, a hundred seventy-five thousand for year two,
two hundred thousand for year three and a seven percent increase each successive
year. Will equip the Community Relations Auditorium and the Miami Dade
Community College New World Center Campus. Will provide the regional access
centers, community viewing centers and sites on the institutional network
with full interactive capability. Alright, let me go to Vision. Vision
proposes public access policies and procedures in accordance with the scripture
they provided, fully staffed and equipped access studios located in minority
communities. Separate local origination channels for Black, Latin and handicapped
programming. Will offer Gallovision, Black Entertainment Television, Spanish
International Network, Beta and the women channel. Will encourage public
access corporation to aggressively pursue minority involvement. Will purchase
minority community productions for the family movie channels. Plans to
involve minorities in the advisory responsibility program development. Will
carry channel 23, Spanish language channel on all service tiers. Will provide
paid internships in cable television for all the residents of Miami, including
minority groups. Will establish a career training center to provide cable
operations experience. Will fund it with three hundred fifty thousand dollars
initially and a hundred fifty thousand each year thereafter. Will provide
narrow casting or neighborhood services on the subscriber network. Will
provide twenty-one viewing centers in minority communities. And will meet
unemployment practices exceeding State and Federal requirements. Now, we
felt that those three companies, even though, as I indicated there is a
mixed bag of proposals and some of them can't be^ally evaluated in terms of
dollars with any certainty. We felt that all those three had sufficient hard
dollar commitments that were understandable to warrant giving them a strength,
as compared, again, to the other two applicants who did not propose this kind
of dollar conunitment. Now, those are the areas, Commissioner Carollo, that
I indicated where there were significant differences and where there were a
large number of items, some of them or quantified, some of them had dollars
on it. Some of them, your guess is as good as mine as to what they really
mean or how many dollars there are. I think in a one to one negotiation
the City can get these into much more specific form and make these ambiguous
proposals really firm. But I would not suggest that you do that before you
make your selection. I think you have to make your selection on the basis
of how you view these offers and decide which one, at least the way you
them, really means the most for the City and then after you have
picked the best company, I think you can then negotiate to get everything
that they committed in specifics. I think if you start negotiating with
more than one you are basically opening the door for an auction.
Mr. Carollo: So what you are saying is, that we are going to play the
find the nut in the three cups and see which one we come up with?
22 JUL 7 1 81
0
Mid, Vilnick: No, I think that there were enough hard and clear items it
home of these proposals to be able to make a choice, even though there is
a lot there that is ambiguous. It's hard to define.
Mr. Carollo: Well, from what we have gone over here though, there seems to
be a lot of areas that are very ambiguous in all five companies. Some, of
course, more than the others. If it's hard for you to place dollar figures
on some of these proposals, imagine what it's like for us.
Mr. Pilnick: I understand. You are going to hear from all the five applicants.
They are, presumably going to make their best case. They will explain their
proposal, at least, in what time they have available. They will be available
for questions on some of these and I would be interested in their answers.
Mayor Ferre: Alright, Mr. Pilnick, that leaves the next logical question
which is, I assume you will be available, if not tonight, certainly if this
is continued to answer some of the questions that probably are going to
arise out of the presentations.
Mr. Pilnick: Yes, sir, I will be here all night tonight and I will be available
for whatever session you setup to follow this up.
Mayor Ferre: Commissioner Carollo, are there any other questions you may
have?
Mr. Carollo: Yes. Are there any additional questions that you might want to
ask of the five companies here tonight?
Mr. Pilnick: There are areas in all the proposals that I would consider
either weak or could stand amplification, but again, I think, my position is
that these companies have had considerable amount of time, has spent a lot
of money in preparing the proposals, are spending money now, as you can tell.
I think they are all professionals in the business. I think if there are
weaknesses in the proposals that I would not want to open it up to clarification
or amplification of bids. I understand the proposals fairly well, I think.
And if I'm wrong, the companies are always here to tell you that I'm wrong.
Mr. Plummer: Well, let me tell you where I'm at and I can't speak for the
rest of this Commission. Now, either you are going to do it and I would
hope you would, because you are better qualified than I am. Somewhere along
the line we have got to sit down, you have got to sit down with these
companies, not negotiate, no. Not at all. Not negotiate, but say to this
company "I want a number, numerous,. how many is numerous?, what's the dollar
figure?, ok? And what year are you going to instigate it?" Let me tell you
what I have learned in eleven years of politics. You got a five year contract,
they do everything in the four and a half portion of the contract, because
then, they are locked in for a renewal on the fifth year. I can envision
here one company, company "A" getting this contract. They didn't do a damn
thing for fourteen and a half years. Then on the fourteenth and a half year
they implement everything and when you go to put it up for rebidding, they
say "Oh, my God, look at all the millions of dollars we have got. We have
got to have that contract again."
Mr. Pilnick: That's been the practice in the cable industry up to very recently,
Commissioner and what I would suggest, is you try to avoid that. And the best
way to avoid that is to have a good contract going in.
Mr. Plummer: Sir, either you are going to do it with the individual companies
before we make this selection or I intend to sit here and we will go with each
company and we will take the time of the Commission and all of the public that
want to sit here and we are going to put some dollar figures on these things
and we are going to put some time frames on these things, because other than
that, sir, this wording is just much too, loose for me. I mean, you know,
you are telling me that they are going to get up here and they are going to
make their best presentation. Well, I will tell you from what you are saying
the, use an awful big shovel in making these bids and I'm sure that their
presentation is going to be a steam shovel. Now, I need some dollar figures
or I don't think that I can sit Lere and legitimately determine which company
I think is better than t-he otliers. 1 just don't see how I can do it.
Mr. F.ilnick: I uliderstar,d, coiiwiissioner l�luiiuner, but the one thing I would
again, repeat at the risk of being boring, I think, if you do that with all
the companies simultaneously, whether you intend that or not, you will be
23 JUL 71981
te6pening the bidding. You will because every company will be when they
clarify and when they put a dollar amount on it, they will be putting a
bigger dollar amount on it now than they would have put if they had to make
that estimate before the bidding process started.
Mr. Plummer: Well, is that such a bad thing?
Mr. Pilnick: That's up to you and your City Attorney to decide, sir.
Mr. Plummer: No, what I'm saying is, if they are all going to put bigger
dollars and they've all five got the same opportunity, maybe the City is
better off.
Mr. Pilnick: But you conducted a request for proposal under rule that you
setup and if it happens that the company, any company that might be the worst
on the first go around, winds up best on the second go around, I think you
are asking for trouble.
Mr. Plummer: What about if all five companies agree to it?
Mr. Pilnick: That's up to you, sir.
Mr. Plummer: Well, you know, hey, if they didn't put any answer in at all
they can't put a number on no answer at all.
Mr. Pilnick: That's correct.
Rev. Gibson: Therefore, we again, are placed in the position, I keep saying
this —we therefore are placed in the position to put a value judgement based
on what Theodore Gibson thinks. And I want to say this for the benefit of
the public, since you elected me to use my judgement, then my judgement has
to be what you consider pretty good judgement. I just want to make sure that
you all hear me loud and clear, because if I read all of this business you
gave me and if I from the companies and from your personal visitation, I am
no better off now than I was before in that I must use my judgement. I want
to make sure all of my friends hear me. It will be a value judgement and
there isn't a single person up here has a QED. You understand what I mean
by that? Then, that means three of us must place a value judgement. Whether
the three of us agree is not the issue. Whether the three of you agree is
not the issue. The majority agreed that any of our value judgement, this is
what is. Isn't that what you are telling me?
Mr. Pilnick: I'm telling you that I will provide any help that you ask for
and any help...
Rev. Gibson: No, no, no, you are evading and I understand. I have to do that
as a Priest ever so often when there is man and wife squabble. I understand
that. But you have to admit that I'm on dead center that when it is all over,
since in many instances you didn't put a price tag and they didn't put a
price tag, I have to use my discretion. That's what you said earlier. You
said that as far as you were concerned —note what you said "In my judgement
as your consultant, I brought you five names and each of the five is capable
of producing." Note how you got out of it, doggone simple and easy. Ar,u` I
could understand. That's the way I preach also, ok? That's the way I
counsel my... the two people or the members of the family. And I don't want
the public to forget that, because let me tell you what's before us. You
are not saying this. Man, millions of dollars out there in this City and this
means work, sweat and tears. And I understand that, because I preach knowing
that if I don't get no money in alms basin 1 can't pay Florioa Power ana
Light nor Southern Bell. I understand that. Now,... So, I hope J. L. and
Mr. Mayor and Mr. Carollo, all of you all understand so that later on no
nobody says "Well, you know, they sure didn't make the best judgement".
You live with that too, don't you? Right, as a value judgement and I'm going
to make. Now,... so,... and I must of all of the people here make that clear,
because I know half of my... no, a portion of my constituents are going to
say "U-y, Gilson, what happened?" Arid I'm going to say "Well, you know, I
had to make a value judgement." Ps.d then, of course, they will say "Well,
you don't have very good judgement." And I'm going to say "Well, that's
questionable." Isn't that the way you do it? Sir? Oh, yes, oh, yes, that's
the way you do it. Ok, I just want to make sure we understand.
24 JUL 7 �To
0
N
Mayor Perre: Alright, Mr. Carollo, any further questions?
Mr. Carollo: Not at this point and time.
Mayor Ferre: Alright, Mr. Plummer?
Mr. Plummer: Mr. Mayor, I have probably an hour's worth of questioning of
Mr. Pilnick. I think it's only fair that where it was advertised that the
public hearing would be at 4:00 P.M. and we are already an hour or forty-five
minutes over that, we should either go ahead with the public hearing or the
presentations. My questions are not going to go away. I think some of them
are in fact going to require answers that he can come back with on the 14th
or whatever date is set by this Commission.The most important has already been
asked, but no determination has been made as to how we are going to set dollar
figures and time frames to these things, if that is the will of the Commission.
So, Mr. Mayor, I am more than willing, as a matter of fact, would prefer to
let's go ahead and have the public hearing and have the presentations which
might add or delete to my questions.
Mayor Ferre: Father Gibson, any questions at this time?
Rev. Gibson: No, sir, I carried mine on right along.
Mayor Ferre: Alright, now,... and I will like Plummer, reserve whatever
further questions I have until after the presentations. So, unless you have
anything else to add, Mr. Pilnick, at this time...
(COMMENT INAUDIBLE)
Mayor Ferre: Alright, Dr. Willie Robinson, we will start with you, sir. Each
one of you will have three minutes. I counted ten people who wanted to be
heard and as you... if you would please come up and give the Clerk your
name, I will call you in the order that you... Alright, Dr. Robinson, we are
always happy to have you in our chamber, sir. For the record, would each
one of the ten members of the public that are speaking here today start off
by giving your name, your title, if any, who you represent and your address.
Mr. Willie Robinson: Mr. Mayor, Mr. Vice-:layor and Commissioners, my name is
Willie Robinson. I am President of Florida Memorial College located in the
Northern part of the County. A specific address is 15800 Northwest 42nd
Avenue. I am pleased to have the opportunity to say a few words on an
opportunity that has come to Florida Memorial College which represents a
new area. A new employment area for us. For the record I would like for
everyone present to know that we are a predominantly Black Institution with
almost one hundred two years of history. Although, we have been in Miami
only since 1966. This opportunity came to us because we are struggling for
some recognition, struggling for some respect and I would have you know, Mr.
Mayor, and the Commissioners, that Telecommunications came to us. We did
not seek them out. We are as I indicated earlier a predominantly Black
Institution serving low income persons of our society. I would have you
understand too, Mr. Mayor, with the advances in technology, that the society
is making Black people specifically and more generally speaking, minority
people have been left out of the ground floor of opportunity like cable
television. An example of what I have just said is the telephone company
years ago and I can go on, but the point is the company that came to us,
came with respect and recognizing that we have a peculiar contribution to
make to this region. In an industry that is coming into fruition there is
going to be a need for trained intelligence, there is going to be a need for
having the minority community be considered a place of their own and Florida
Memorial College is such an institution. Now, we do not claim, Mr. Mayor
and the Commissioners, to be experts in this area, but we do say if we get
an opportunity to move into this new area we will find the expertise to make
sure that this community is served in a manner in which it should be as it
relates to Black people and other minority. Specifically, if we were to
make some assumptions, there are some peculiarities about child rearing
practice as it relates to Black people in this land and it would be our
hope to provide some opportunities where the minority community could and
would benefit from this opportunity. Crime is another area of concern to
all of us who reside ir, Dade County. I don't need to say that in many
instances the Black or minority point of view is overlooked in the dominant
media and obviously, if we get the opportunity to provide new servic to this
region we would make doubly sure that an objective, important contribution
25 JUL 71981
0
lie made in this area as it relates to the news media. Lastly, Mr. Mayor and
the Commissioner, I would say to you once again, that Black Politics throughout
this land have made a tremendous contribution to this society and we would like
very much to have an opportunity to break new grounds in an area that has not
been afforded us before. In closing I would like to ask your favorable
consideration to Miami Telecommunications request for the license. Thank you,
very much.
Mayor Ferre: Thank you, Dr. Robinson. The next speaker is Mr. Richard Hunt,
Chairman of the Citizens Crime Commission. Mr. Hunt?
Mr. Richard Hunt: Thank you, Mr. Mayor and members of the Commission, I will
read my statement. It will be brief. I'm here as Chairman of the Board of
Directors for Citizens Crime Commission of Greater Miami. The Citizens Crime
Commission of Greater Miami wishes to express a strong endorsement of the Crime
Prevention proposals contained in the cable television franchise application of
Cablesystems Miami, Inc. Our Executive Committee have studied in some detail
the proposed dedication of two channels to community crime prevention activities
and we feel that the mentioned applicant and it's consultant, Rocky Pomerance
answer to be congratulated for coming up with a program which we feel should
be integrated in all cable system which operate around Dade County. In the
short time we have had so far to examine the potential of cable television
as a weapon to help control criminal activity in the community and improve the
functioning of the criminal justice system, we have already identified several
specific uses which we feel would have a drastic and immediate impact in Miami.
An obvious application, for example, would involve communications from public
prosecutors to persons under subpoena for appearance in criminal trial. Our
Grand Jury has established that the communication breakdowns in this area along
is adversely impacted on a conviction range and is responsible for development
of a bias on the part of our citizens for avoiding involvement with the criminal
justice system as a witness. As another example, we refer to the Citizens
Crime Commission's new crime stoppers program which is scheduled to become
operational here in August. Since under this program informants work with a
guarantee of anonymity we are forced to communicate with them only when they
choose to call us. And this one way communication is a limiting feature in the
programs effected. Channels dedicated to community... anti -crime communications
could become mediums for critical communications between the police and persons
having information which would lead to conviction and successful prosecution
for the commission of crimes in this community. At this point we simply can't
see the limits to the potential in which cable television channels dedicated
solely to stopping crime and improving the functioning of the criminal justice
system might have on improving the quality of our life here in Miami. Now,
this is not intended, though it might sound, to be an endorsement of Cablesystems
of Miami by the Crime Commission or as a recommendation to the City Commission
that that applicant be awarded the cable television franchise for the City.
However, we do commend the applicant for it's innovative proposals relating
to crime prevention and we consider those proposals most worthy of your
endorsement. Accordingly, regardless of which applicant may ultimately be granted
the franchise for Miami, the Citizens Crime Commission urges the Miami City
Commission to incorporate the crime prevention proposals of Cablesystems Miami,
Inc. as one of the City's objectives in negotiating the public service commitment
of the successful applicant. We would request that our Executive Director,
Howard Rasmussen, be notified of those negotiations and that the Crime rnmmiGsinn
be given an opportunity to consult with the Manager on questions of the public
interest as related to crime and the criminal justice system in connection...
(COMMENT INAUDIBLE).
Mayor Ferre: Thank you, Mr. Hunt. The next speaker is Jay Ogden of the Dade
Business Women. Mr. Ogden?
Mr. Jay Ogden: I represent the Dade Business and Professional Women. I didn't
have a prepared speak because what I have got to say I think we all will understand
and I understand. Three minutes to go, we have and I'm going to make it short.
In the first place, I think Father Gibson said it well, the majority rules in
America. Not always. The majority in America are women, believe it or not,
and they are being ignored in many cases and in this case particularly. There
is nrl r-ne system that has offered a women's channel. They are the largest
ndiiurity group in this Country. They work,they make the kids, they go out
do the jobs that a lot of men don't like to do and get paid less money than
the men got paid for. They are there, they back you up, you have got wives,
you have got daughters. They need a program. They need a channel that they
26 JUL 7 1981
4
can get their message across and only one system has given it to them. Cablesytems
is endorsed by the Dade Business and Professional Women for that reason. I
think that I know most of you and you all have wives and you want women to
get a fair break and I think it's right. However, if you don't agree with that,
t think you might well think about insisting that a women's cable be installed
in any contract given to any company. Thank you.
Mayor Ferre: Alright, the next speaker is Mr. Wally Lord. Mr. Lord?
Mr. Wally Lord: Good evening, I represent Fusion Dance Company. Now, after
some comparison of the cable contracts that are being sought with the City of
Miami, I became aware that Cablesystems is basically, in my opinion and in
the opinion of many of my colleagues in the arts community, is going to be more
effective in helping the arts institutions in Miami and I would like to pass
out, if I could, just some support data for that and I will be very brief.
I know you have got a lot of... a long evening ahead. Basically, I feel that
they have given a lot more thought to servicing the community at large and
they are prepared to put a lot more money into budgets for locally produced
programs. Now, locally produced programs means that perhaps Fusion Dance
Company can actually produce programs and have them televised and not like
we did this year with Channel 2. Also, there are many other arts organizations
which can use pilot projects and things of this nature. That means locally
produced programs and also, I would like to draw you attention to the number
of hours per week of locally produced programming. Now, that is just locally
produced, that doesn't mean even things that they would bring in from the outside
and be responsible for putting on the air here. But Cablesystems clearly out
distances the other in the number of hours per week that they are going to
produce programming and I think you can see that in year ten alone, that their
operating budget is much greater than the rest. Also, they are going to put
up a quarter of a million a year for cultural productions and direct grants,
seventy-five thousand dollars as I understand is direct grants to institutions.
Also, I think as we... as I listened to the discussion this afternoon there
was basic question on which companies can produce what they say they are going
to produce. They can all claim a lot of things, but who can really do it and
what's their track record? I think if you will look at Cablesystems, from
what I have been able to get, that they have a ten year record of good local.
art programming and thirgs like that. So, it looks to me as if Cablesystems
is the strongest and for that reason I have stuck my neck out in a political
scene to say that the... that I believe they will do the most for the arts
and therefore, they are going to give the most to the City of Miami. If you
would indulge me another minute, David Black, who you requested to speak and
who is President of the CDC had to leave and asked me to read his statement
which is very short. I think I can do it in less than a minute. This is
David Black's statement; "I am *Managing Director of the Players' State
Theatre. I have been involved in non-profit theatre all my cultural
professional life. I speak for myself and as President of the CEC, Cultural
Executives Council of Dade County. I speak for my colleagues when I say that
the inclusion of an art channel is a prerequisite for any company being
awarded the cable communications license for Miami. I would not presume to
say that my support of Cablesystems of Miami is shared by all my CEC colleagues,
but I do know that Cablesystems is the only applicant who has clearly designated
a local origination arts channel in their application. They are the only
company that has contacted me personally for my input and consistently stayed
in touch for my continued input. For that reason I have agreed to serve on
their Advisory Committee to help guide the proposed arts channel. I have
always felt that with some imagination and freedom to experiment the proforming
and visual arts and the sciences could be creatively and meaningfully transferred
to the television medium for the ultimate pleasure of the viewing public.
Cablesystems is the only company that has expressed the intention to make that
a viable capability. Their track record for local arts programming is
unmatched by any other applicant and television is a medium devoted to
information and education, certainly, but primarily it's a medium of artistic
expression. Any cable system that does not address itself to this service in
the community is not fulfilling it's responsibility. I think it is significant
that Cablesystems has recognized that responsibility from the beginning.
G. David Black, Managing Director, Player State Theatre."
Mayor Ferre: Alright, thank you, Mr. Lord.
Mr. Lord: Howard Dando, also will send you a written statement* he is
basically in agreement with these and he had to leave also. Thank you,
Mr. Mayor.
27 1981
JUL 7
Mayor Ferre: Who is that for the record?
Mr. Lord: Howard Dando, who is the Executive Director now of the New
World Festival of the Arts.
Mayor Ferre: Alright, sir, thank you. The next speaker? Is Mr. Leonard Batz...,
Mr. Leonard Batz: Mr. Mayor and Commissioners, I'm Leonard Batz, President of
the Board of Directors of Senior Centers of Dade Incorporated. As you know
I have been involved with the Florida legislature for some three years. My
concern obviously, is for the elderly. In as far as the television programs
are concerned, certainly, they are necessary and particularly among the elderly
who maybe you don't realize it, but their in a sense, in jail in their own
apartments from 4:30 in the afternoon until 8:30 the next morning when Senior
Centers opens up their eight centers. We have six thousand elderly, forty-two
hundred who live in housing. We provide thirteen, as high as fifteen hundred
meals a day five days a week, but my concern is this, out of the five groups
of television people who are here today I listened to their presentation and
the summarization it only one and that was Cablesystems of Miami had the good
fortune and good thinking to come to Senior Centers and discuss with us what
do you need. We have eight centers and certainly during the hours that the
persons has to be confined until we open the next day we can help them provide
programs for them, so we can bring the elderly back together again, because
after all they provide the economic stability for Miami and Dade County.
Thank you, for the privilege
Mayor Ferre: Thank you, Mr. Batz. Mr. Eddie Blanco, name and address and who
you represent.
Mr. Eddie Blanco: Eddie Blanco, 10121 Southwest 102nd Avenue. Mr. Mayor and
Miami Commissioners, I am appearing in front of the Commission to speak about
the Cable T.V. As a communication professional with many years of
experience in television with Spanish speaking audience I am very excited with the
many great possibilities that Puerto Rican super -station will have for Miami.
Mayor Ferre: What's Puerto Rican super -station?
Mr. Blanco: It's a project, a cable system they have made an offering
intent of spanish programming that will greatly arise the choice Hispanic will
have with the Puerto Rican super -station. Miami will become the focus of much
Spanish programming for the whole Hispanic community. In this County which is
destined to become the largest minority in the United States in the 1980's. I
believe that Miami demands great improvement in the Spanish super station.
Miami will become the focus of the Spanish programming in cable communications
just like Atlanta has become associated with Ted Turner and super stations
of the WQBS. Cablesystems is a company that has committed itself to this
great challange and because Cablesystems is a cable company with technological
know how, financial capability and the most expense, a multi -cultural of the
Hispanic community of Miami will be the ones to benefit from this super station.
I therefor offer you to grant he Cablesystems licensing for the City of Miami.
Mayor Ferre: Thank you. Patricia Ireland? Ms. Ireland.
Ms. Patricia Ireland: Yes, I'm Patricia Ireland and I am here to speak to
you on behalf of the Media and Women.
Mayor Ferre: Address, Ms. Ireland?
Ms. Ireland: I'm sorry. I work at 1 Biscayne Tower, Downtown Miami. I am
here on behalf of Media and Women, which is a coalition and association of
many women groups who are very excited about the possibiliteis of cable
television in Miami. Many of the groups who know groups like the Florida
Association for Women Lawyers, the National Organization for Women, Women
Committee of one hundred which is comprised of a multitude of other organizations,
AAkB and alike. We are very excited about the possibilities because we know
there are many subjects of interest to the women in our community that do not
receive attention on the current stations. Women's legal status, for instance,
women in crime, women's health, women's art, music and cultural. We were as
many ..f t`.c: other speakers, were contacted by Cablesystems, but we wanted to
present a proposal to all of the applicants and we did draft an extensive
proposal for women's programming in a women's channels. We presented it to
all of the applicants, but only Cablesystems was willing to make a commitment
to a twenty-four hour local origination station. They have also made a
commitment for the financial support necessary to develop excellence in our
28 JUL 7 -�1
women's programming. I want to be very brief, but to tell you that many,
Many women in this community are interested in the presentation of women's
programming and that we need a cable company like Cablesystems that's
sensitive to the needs of all of the segments of our multiethnic, multiracial
community and it does not ignore the Hispanic women, the Black women, the Anglo
women in our community and their needs. For this reason we have a great
interest in seeing an applicant selected which will provide a local origination
women's channel like Cablesystems has proposed. Thank you.
Mayor Ferre: Alright, the next speaker will be Dr. Berta Arteaga Morgan. Dr,
Morgan. Is Dr. Gusto Regalado here? Dr. Regalado?
UNIDENTIFIED SPEAKER: (SPEAKS IN SPANISH).
Mayor Ferre: (SPEAKS IN SPANISH). Ok.
Mr. Morgan: (SPEAKS IN SPANISH).
Mayor Ferre: I assume you are Maria Elena, are you? Would you step up and on
behalf of Dr. Regalado, you want to make your statement quickly into the
microphone.
Ms. Maria Elena: Well, they are just endorsing Cablesystems of Miami the
Useful Aged.
Mayor Ferre: Alright, thank you, very much. And your name for the record
please?
Ms. Maria Elena: Maria Llanza.
Mayor Ferre: Alright, thank you and your address, Ms. Llanza, we need it for
the record?
Ms. Llanza: 3135 Southwest 98th Court.
Mayor Ferre: Alright, thank you, very much.
Ms. Llanza: Thank you, very much.
Mayor Ferre: Now, Dr. Morgan.
Dr. Yvette Arteaga Morgan: My name is Yvette Arteaga Morgan, my project is a
Dade County Public Schools. So, I will give you my address of 150 Northeast
19th Street. Honorable Mayor and Commissioners, this letter is to inform
you of our great interest in having Cablesystems Miami awarded the cable
license. Our reasons for this decision are as follows; One, the involvement
of Cablesystems Miami in our community has not only been consistent, it has been
effective as well. Cablesystems Miami has committed 3.7 million dollars for
the Miami Together Project. The only purpose and objective of the mentioned
project is to help alleviate community divisiveness, racial, and ethnic tensions.
The keen sensitivity of Cablesystems Miami to see and feel the need for special
programs is evident by their taking, setting aside 2.7 million dollars for
such programming as documentaries, special art9, minority interests,, -and very,
very good women issues. See the sensitive awareness of Cablesystems Miami
toward their multicultural / multilingual community has led them to earmark
a bilingual center as a priority to be organized and staffed. The main goal
and purpose of this center will be arranging programming from Spanish to
English and vice versa. All materials and programs which will need to be
arranged or translated will be originated at this bilingual center. Project
BASE, Bilingual Alternative for Secondary Education is a project from the
Dade Public Schools. It is a multifacet program and many of the audio visual
media are much involved, such as video tapes, slides presentations, audio
cassettes, filmstrips. Cablesystems Miami has been the only company that has
offered technical assistant to our project BASE. We as project BASE will give
Cablesystems Miami its full cooperation and support. And we hope you feel
as we do.
Maycr Ferre: Alright, thank you.
Mr. Plummer: Doctor who were you speaking behalf?
Dr. Morgan: This is my project, project BASE.
29 JUL 71981
it
H
Mayor Ferre: But what is project BASE? Who is project BASE?
Dr. Morgan: Project BASE is Bilingual Alternative for Secondary Education.
It's a guidance program Title IV.
Mr. Plummer: And that program is in operation?
Dr. Morgan: Yes.
Mayor Ferre: What part of the Dade County School System?
Dr. Morgan: It's part of the Dade County Public School System. It's a
guidance program.
Mayor Ferre: Alright, the next speaker is Alberto Gonzalez. Your address?
Mr. Alberto Gonzalez: (SPEAKS IN SPANISH).
Mayor Ferre: Maria, why don't you come on over here and that way you don't
have to be taking turns on the microphone, ok? So,...
Ms. Llanza: I will be serving as his interpreter since he doesn't know any
English.
Mayor Ferre: (SPEAKS IN SPANISH).
Mr. Gonzalez: (SPEAKS IN SPANISH).
Ms. Llanza: Alberto Gonzalez represents a group of Cuban exile artists. As a
writer of La Silla Caliente radio show he is in touch with the Cuban community.
He feels that by giving Cablesystems Miami the license you will open the doors
for all Cuban artist to produce shows live and to explore the talent of the
artist of Miami. He feels that the Cuban community right now doesn't have a
channel where to express local arts and feelings because the other channels
are only bringing in shows from outside of the Country, but with this Cablesystems
channel there will be an opportunity for the local community to do shows live
and it will be a great enhancement for the Hispanic community. That's all,
thank you, very much.
Mayor Ferre: Thank you, very much. The next speaker is Lurdes Dicrisci.
Ms. Lurdes Dicrisci: Mayor Ferre and Commissioners, I would like to talk in
public very much. I get very nervous ... (COMMENT INAUDIBLE).
Mayor Ferre: Speak up a little bit. We need your name and address please.
Ms. Dicrisci: Ok, my name is Lurdes Dicrisci, 2171 Southwest 16th Street.
I was saying that I don't like to talk in public. I get very nervous, but
this is a very good cause and I believe that Cablesystems will provide Hispanic
community with all of the propaganda that I need in my program. I work for
the New Latin National Educational Service Center and I work with Hispanic
senior high school students. Ok, through the propaganda that we may get
through Cablesystems I believe that I will be able to reach those students
who don't know anything about our program and this has been the only system
who has -mime to us to offer the help that we need in our program. So, I am
speaking for them. Thank you.
Mayor Ferre: Alright, that concludes all the people that gave papers to the
Clerk and I think as I recall there were eleven or twelve that have spoken.
Is there anybody else from the public who wishes to speak at this particular
time. If not, to go by the rules and do this perfectly legal I think we need
to have a motion to close off the public participation at this point, reserving
the right if we have and at the second meeting I will open it up again at
that time. Is there such a motion? It's been moved and seconded, is there
further discussion? Call the roll, please.
THEREUPON THE FOREGOING MOTION to close the public hearing was introduced
by C:uwad5sioner Lacasa and seconded by Commissioner Carollo and passed by
a unanimous vote.
30 JUL 71981
4 V
Mayor Ferre: Alright, now, we have the first presentation that will be made
by the applicants. The first one is Miami Telecommunications. Is the
representative of Miami Telecommunications ready? Is Miami Telecommunications...
if not, then, we will go on to the next one. Is the answer "yes"? Is Miami
Telecommunications ready to make it's presentation? Ok. Alright, we will take
a five minute break while you all get ready to setup your presentation.
NOTE: AT THIS TIME THE COMMISSION TOOK A FIVE MlINUTE
BREAK.
Mayor Ferre: Alright, Father, we need to have you sit down because we need to
turn all the lights on because they have to focus. Ok, now, lights. Now,
focus. (COMMENTS OFF THE PUBLIC RECORD). Alright, are we ready to begin now?
Alright, Mr. Clerk, if you will turn the thirty minute button on or whatever it
is. We don't need lights do we? Or do we? Yes, alright, proceed.
Mr. Dick Gerstein: Mayor Ferre and members of the Commission, good afternoon,
I'm Dick Gerstein, President of Miami Telecommunications and I want to welcome
you to world war III. We recognize that the selection of a cable television
company to serve Miami is possibly one of the most important decisions that
this Commission will ever make. It is a decision that will effect the citizens
of Miami for at leat fifteen years. We are pleased to be here today to tell
you why we feel our proposal will best respond to the needs of the citizens of
Miami both today and tomorrow. Miami Telecommunications is a Florida corporation
based in Miami and represents a broad cross-section of the Miami community
combined with final,cial strength and experience, Telecommunications Incorporated
and Taft Broadcasting Incorporated, we are a triethnic group, Blacks, Latins
and Anglos. We represent over four hundred thirty-three years of residents
and involvement in this community. Your consultants report found more strengths
and fewer weaknesses in our proposal than that of any other applicant. Other
applicants will therefore, attempt to discredit us and the consultants report.
This is to be expected. Seventeen local investors in Dliami Telecommunications
are and have been for many years concerned and active members of the Miami
community. We felt that if we were going to get involved in cable television
it was imperative that we have a meaningful voice in the management of the
system. We selected TCI as our partner. Miami Telecommunications is twenty-five
percent owned by local investors. There are no buy out agreements. Local
control is assured since all corporate decisions require approval by a vote
of eighty-five percent of the outstanding stock. That's... We Miamians will
not allow any changes or decisions to be made that are not in the best interest
of the triethnic City of Miami. We will be an autonomous company with decisions
made locally. Another plus is that our proposal was written and produced in
this City. It was not shipped in from New York or some other distant place.
We were very much involved in this preparation from beginning to end. We
made sure the programming, employment practices, community benefits and special
services were what Miami needs and desires. Local involvement will be on
going. If you have requests or comments concerning this cable system you will
be able to come to me or to any of us here in Miami and know that you will
be heard and your request acted upon. And you know us and you know what we
have done in this City and in this community. And now it's my privilege and
pleasure to introduce to you Mr. Charles Meecham, who is the Chairman of
the Board of Taft Broadcasting and Mr. Bob Magnus, Chairman of the Board
of Telecommunications Incorporated, who are our partners in this venture.
Thank you.
Mr. Charles Meecham: Thank you, very much, Mayor Ferre and Honorable members
of the Commission. My name is Charles Meecham and I'm Chairman of the Board
of Taft Broadcasting Company. We are a company formed more than forty
years ago and we are involved in three primary areas of business, commercial
radio and television broadcasting, regional themed amusement parks and
television and motion picture production and distribution. We have really
though, one primary goal, to inform and entertain large audiences around the
world. We currently operate seven television stations, twelve r adio stations
and five themed amusement parks. In addition, our entertainment group
includes Hanna -Berra Productions, the originators of such well-known cartoon
characters as the Flintstones and Yogi Bear and we have a program library of
over three thousand episodes. Our production operations also include Quinn
Martin productions, the creators of Barneby Jones and many other hit shows.
And our world vision subsidiary distributes television programming such as
Dallas, Love Boat, Little House on the Prairie, All Around the World. These
are only a few of the many shows that, that company distributes. We are not
only involved in a broad range of information and entertainment services, but
31 JUL 7 1981
V V
we also feel we are financially stable. As of the end of our most rer.:t
fiscal year our assets stood at five hundred seventy-nine million and our
common stockholders equity at two hundred forty million. Assuming the
maintenance of the fifty percent debt to capitalization ratio in March 31, 1981
we had debt capacity in excess of a hundred million dollars. In a normal year
our operations produced working capital of over forty-five million and our
net revenues now approach a quarter of a million dollars each year. In short,
we are at large diverse and financially secure enterprise. To give you some
idea of the kind of undertaking that we believe we are capable of creating and
executing, our most recent project, Canada's Wonderland, a major theme
amusement park near Toronto was opened just this past Spring. The planning of
this project took more than seven years, required a construction period of
approximately two years with a final cost in excess of a hundred five million
dollars. So, we think that we are capable of planning and executing
complex and sizable projects such as the one that you are deliberating. We're
now entering the cable television business in a partnership with Telecommunications
Incorporated. Cable television logically follows our goal of supplying the
best available information entertainment services close to home at a modest
price. As apart of the TCl/ Taft joint venture, we are very pleased to be
apart of the Miami franchise application. We think that Taft brings in
added dimension to this cable project because we are experienced in program
production, financing and scheduling. And as I have already mentioned, we
have a large library of product upon which we can draw in serving this area.
We produce many forms of family oriented programs and we are prehaps the
best known for the production of high quality, broad appealed young people's
progra..-ring. We would expect to apply that expertise to the Miami cable
operation. We are fully committed to utilizing the company's creative and
financial resources in developing this project. Obviously, we wouldn't make
such a commitment if we didn't believe in the future of Miami and we are anxious
to provide a valuable and meanful service to this community. We think that the
joint venture of TCI and Taft is a strong experienced one with a unique
expertise in system construction and quality programming. On behalf of the
two parent companies of this joint venture, I would like to assure you of our
total commitment to this project. Thank you and it's my pleasure to introduce
Mr. Magnus, the Chairman of Telecommunications.
Mr. Bob Magnus: Honorable Mayor and Commissioners, I'm Bob Magnus, Chairman
of the Board of Telecommunications Inc. or TCI. I'm here today on behalf of
TCI to reaffirm our commitment to Miami Telecommunications. TCI is a public
company independently known. It serves almost a million and a half basic
cable subcribers. We have numerous construction projects on the way at this
time. However, there are principally in areas where we have position operations
adequately staffed and competent personnel and they are perfectly capable of
seeing their projects through. We were fortunate this year to get off two
public offering and yielding about a hundred twenty-five million dollars in
new equity money into the company. We still have an excess of fifty million
of this in immediate or semi -immediate funds. We just very recently made an
arrangement with our existing bank group to provide us with an additional
hundred thirty million dollars. I think with no major construction programs
on the drawing board and with adequate funding TCI is in the position to lend
its full support to the funding and design and construction and basic operation
of this project. Thank you.
Mr. Al Cardenas: Good afternoon, Mr. Mayor, Honorable members of the City
Commission, my name is Al Ca._,nas, I'm the Treasurer of Miami Telecommunications
and a resident and voter of the City of Miami. The benefits of our proposal
expanded to services and technology is what our proposed rate structure brings
a wide variety of programs and options to the community at a very low cost.
In fact, as low or lower than any of the other applicants. Maximum availability
of cable television to the public is guaranteed by our system on any one of
the twenty-one free community channels. We provide any special services for
the Black and Hispanic communities as well as public access programming which,
by the way, will be governed by the Miami Public Access Council, ad entity
independent from us. In addition, we propose state of the art service, such
as opinion polling to find out what citizens in your community feel about
relevant issues. Teletex data retrieval, public access computer centers, the
most advanced Police and Fire security systems and I mention, the only system
of rill by any applicant which will meet UL Security Service requirements
in all respect to keep false alarms from increasing the burden on Police. Our
two hundred nineteen mile institutional network is the longest proposed by
any applicant and we will be on a separate cable, not shared with a subscriber
network, so that both members, subscriber network and institutional network
can maximum flexibility. All institutions will have access to studio facilities.
32 J U L 7 1 81
V C
No applicant, no applicant has offered a system more technologically advanced
than ours and most have offered less. At your last meeting the question was
asked, what is the value of the contributions contained in the various proposals?
You want to qualify what we each were willing to give. Your cable consultant
recognized our advantages when he gave us the most strengths of any proposal
in responding to the needs of Miami. Our system will assist Miami's triethnic
community in obtaining full benefits from cable. Let me give you some hard
dollar facts, for support of the arts over two million two hundred thousand
dollars, to the Black community directing over a million seven hundred thousand
dollars, for Hispanic assistance over two million dollars, for minority scholarships
and training over three hundred thousand dollars, the community at large over
seven hundred thousand dollars and over thirteen million dollars for our
triethnic staff assistant over the term of the license. And these are only
some of the benefits we propose. We are making certain that the promises we
have made to the citizens of Miami. are promises we can keep. We the local
partners have a long term commitment to this community will make certain that
these commitments are kept. Thank you.
Ms. Georgia Jones Ayers: Mr. Mayor and members of the City Commission, I am
Georgia Jones Ayers, a member of TCI of Miami. Some people describe me as a
community activist, others as a street person, but you know I believe in this
City. Yes, I am apart of Miami Telecommunications, but if I did not believe
that our group fully intends to help minorities, I would not be apart of this
group. We are committed to an aggressive improvement and printing program
for minorities, Black, Latin and women. We will have a triethnic work force of
at least one thii•3 Black and fifty-nine percent Hispanic at all levels. Not
just every level entry position. We will maintain a work force that represents
this community. We comitted two hundred fifty thousand dollars to vocational
training and minorities and fifty thousand dollars to a scholarship fund for
minorities who want a career in radio and television. Out of 4.3 million
dollars that we have committed to public access, 1.5 million is specifically
for the Black community. Several years ago TCI was the only company willing
to fund Black entertainment television with hard dollars. BET is now a
nationwide Black source, a program source. We are committing major resources
to assist Florida Memorial College and Spanish public television. We will
provide studio equipment and training in both Black and Latin communities.
Minority business enterprise will be substantially utilized by our firm. We
commit ourselves to retain Black companies to develop and implement a marketing
plan for sales in their geographic areas such as Liberty City and Coconut Grove.
We will contract with firms to work on the construction aspects of installing
cable. Additionally, a training and employee service contract will be negotiated
with a Black company or organization. These plus other business opportunities
such as the security services are committed to the Black business commpany.
Our difference is, that we will deliver and I will make certain that we do.
Please refer to the back of your brochures for exact details of our benefits
to the Black, Hispanic, cultural and other sections of our community. Thank
you, very much.
Mr. Gerstein: Thank you. Members of the Commission, there will now be a brief
audio visual presentation for your information and we thank you, again, for
your attention. (AT THIS TIME THERE WAS A AUDIO VISUAL PRESENTATION).
Mayor Ferre: Alright, thank you, very much. The next presentation will be
the Americable of Greater Miami. Mr. Clerk, how much time actually...
Mr. Ongie: Thirty-five minutes.
Mayor Ferre: Thirty-five minutes. Now, we will permit the others if they
so wish to take an additional five minutes and Mr. Gerstein, now, you, of course,
will have another half hour and of which time we will give you five minutes
for rebuttal and at that time you can make whatever statements you wish...
further statements. Alright, the next presentation will be Americable of
Greater Miami. Is the representative of Americable here?
UNIDENTIFIED SPEAKER: Right here, Mr. Mayor.
Mayor Ferre: Are you ready to begin or would you rather wait until all this
e:,iirment is shut off and... is this your stuff here?
UNIDENTIFIED SPEAKER: We would rather have five minutes, Mr. Mayor.
Mayor Ferre: Look, we are going to take a five minute break, but I would like
33 198
JUL 7 1
5
j1
to ask each and everyone of you to really be here in five minutes, ok? So, we
will get started at ten minutes after six.
NOTE: AT THIS TIME THE COY24ISSION TOOK A FIVE MINUTE BREAK.
Mayor Ferre: We will now begin the presentation of Americable of Greater Miami.
Will you please take your seats. Alright, we are starting off late. Would you
please all take your seats? Would you please extend Americable of Greater Miami
the same courtesy that was extended to Miami Telecommunications? (COI.U.1ENT OFF
PUBLIC RECORD). Ok, let's begin the presentation.
Mr. Charles lletmanowsky: Mayor Ferre, Honorable Commissioners, my name is
Charles Hermanousky. I reside at 17301 Old Cutler Road, Miami Florida. I am
the general partner and Chief Operating Officer of Americable of Miami. I would
like to preface my comments by stating how pleased I am professional and as a
resident that this City Commission has had the vision to call for bids for
the most advanced cable system available for Greater Miami. I am more than pleased
I am profoundly gratified because I, too, have had a vision of the great future
of cable t.v. in Greater Miami. A vision which takes all the technical possibilities
inherit in cable t.v. and harnesses them to a system that is the most advanced,
adaptable and ultimately satisfying of any now available anywhere on earth. A
system more advanced than New York, Los Angeles or any other city in the
United States. A system which is more than a state of the art. This is a vision
which I have backed with my twenty-five years experience in the communications
industry, developing system; for nearly a hundred fifty communities around the
country. And with a commitment that caused me to sell my interest in a public
cooperation and to move with my family permanently to the part of the world
I'm totally in love with, Greater Miami. And to begin to build just such a
system here in this community, bringing to bear all the knowledge and resources
I have acquired in a quarter of a century in the industry. Four years ago, I
bought a trouble cable company in Homstead, Florida. It had three employees,
it had about three hundred fifty customers. Today that system has a hundred
fifty employees who were hired from the Miami area, trained in the Miami area,
and had become experienced in every facet of cable t.v. in the Miami area. Today
instead of three hundred fifty customers that system has over twenty-five
thousand people and is adding more everyday. The system operated with fourteen
miles of plant when I bought it, today it has hundreds of miles. What's more
it has grown from Homestead and Florida City and Dade County to encompass both
the City of South Miami and Key Biscayne franchises that were just awarded to
us last year. This growth didn't just happen. It's the results of professional
planning and performance. Upon acquiring the trouble cable system in 1977
we immediately installed the most advanced technology available. We built a
ten meter satellite dish so we could provide greatly expanded satellite programming
to subscribers opening a great new era of protential development for the cable
t.v. system of the future. We had the faith in Miami, we made the commitment
to Miami without anyone asking us to do so. The opportunities that I recognized
other cable companies closed their eyes to. They invested no money in Greater
Miami. They hired no people in Greater Miami. Let's see them, where are they?
They paid no taxes. They trained no labor force and they took no risk. I did
and they learned nothing about what makes this community tick, about it's
character, it's problems, it's people and it's great potential and they have
acquired no strategically vital properties for the most efficient and economic
transmission of cable television which brings up a point of upmost interest
and importance. One which wt `eel and believe clew.=1 and dramatically
demonstrates the difference between ourselves that have... a company that's done '
it's home work in Greater and that four other companies seeking the same..
Because of Miami's great size there is only one site available in which a single
cable television transmitting facility can be constructed that could service
the entire Miami area. This is because you can only move a certain number of
miles in any direction from a cable transmission facility, if that facility
is to effectively relay satellite television signals to a home. A somg;e jead
end system is the most efficient system possible. A system that's less
expensive build. A system that requires less maintenance, is more reliable
and has... is much easier to service. There is only one strategically available
site which makes possible cable transmission to all of Miami from a single
location possible. This is the area, Northwest 7th Avenue and Northwest 13th
Street. To find this site, we looked all over the City. We studied literally
dozens of sites within the Miairu area. lie commissioned the nation's
largest and most respected single engineering firm to bring in their experts
and advanced testing equipmentto help us select the most advantageous site
for cable t.v. transmission in the area. The results of their test show
conclusively that it's impossible to receive programs from the various t.v.
34 JUL 71981
hatellites in space anywhere but at this specific location and still transmit
that signal to the entire City from only one point or one location. The reason
for this is because of the substantial signal interference in the air from
ITT, ATT, transmissions and other transmissions. Americable acquired this site
as the nerve center for cable t.v. transmission throughout Greater Miami. The
price was eight hundred thousand dollars. We literally drove and walked the
streets of Miami to pinpoint this site and in doing so we believe, we may have
begun a contribution to the future of Miami over and beyond an advanced cable
t.v. system. Because this site as you will note is located in the heart of the
most depressed areas in all of Miami. Americable is now planning to build it
million dollar cable television facility on this site, a move that will generate
many new jobs, stimulate the entire areas's economy and bring to it a new
vitality that can help transform it from a depressed area to a thriving
communications center for all of Greater Miami. And let just touch briefly
on the cable t.v. system Americable will provide in Greater Miami, the details
of which I'm sure you are familiar with from our submission. The system we
offer is a triple cable system that with the coaxial cable has almost =mlimited
spectrum space to handle a virtually limit less number of channels. We are
offering the City a one hundred sixty-four channel system with additional
return channels carrying burglar alarm, fire alarm, medical alert, opinion
polling, teletex and many other services. We are building an additional
fifty-six channel system as an institutional network for all, not some, all
Hospitals, Fire stations, Police Departments, Schools, Libraries and various
social institutions of the arts and social services. This air communication
cable t.v. network cannot only be used among the institutions, but it can also
be fed directly into the subscriber homes for the most up to the minute
information on important civic events. We are also committed to working with
Channel 2 to provide an up link onto the satellite to enable them to distribute
Miami programming throughout the United States as well as working with all of
our international banks enabling them to transmit data back and forth with all
of their home offices regardless of where they are in the world. The future
of cable television in Greater Miami, we believe is limitless. There will
come a time in the not too distant future when technology will make possible
more channels than a hundred sixty-four our current proposed sytem calls for.
As the electronics revolution continues we will still be able to up date and
adapt our triple cable system to accommodate literally hundreds of additional
channels, so that the people of Miami will enjoy far greater access to information
and far greater freedom of choice in the selection of the programming that
come into their homes than anyone but the most farsighted dreamers envisioned
almost a generation ago. And now we will have a very brief synopsis and then
we will have Kenneth Myers speak to the firm.
Mr. Kenneth Myers: My name is Kenneth Myers of Myers, Kaplan, Levinson, Kenin
and Richards attorneys for Americable. Charles Hermanowsky has described
Americable's experience, expertise, vision of service and proven record of
performance in South Florida over the past four years. This record of service
in South Florida is impressive, but it also represents something else to this
Commission. Americable's record in South Florida is a fact, not a promise, but
a verifiable fact. During the course of these presentations I'm certain you
are going to hear numerous promises. Promises about performance, promises
about capabilities, promises about deadlines. Frankly, gentlemen, we would be
naive not to realize that when a contract of such an enormous size and importance
is about to awarded companies in the heat of competition have been known to
make claims for their performances capabilities that they will not be able to
live up to. I think most of you who na.e been involved in n,,._rous presentations
made for government contracts will have to admit sadly, that this is a fact.
Our firm has served as general council for Americable for several years. We
have not been retained, by the way, just for the purpose of this presentation.
We are serving for Americable for several reasons. one, is because of my
personal regard for Mr. Hermanousky's ability, integrity and commitment to the
South Florida community all of which has been established beyond doubt.
Secondly, Americable has clearly demonstrated its capability to create the
kind of cable system and service that citizens of Miami seek and deserve. And
finally, because when I ask myself the question, what's best for Miami? Not
what's best for this Commission or what's best for Ken Myers, but what will
truly be best for Miami? The facts inescapably point to Americable. Let's
take a look at these facts. Who knows Miami best of all the companies competing
for this contract? Only one has grown up, so to speak, in the Miami area.
Cable Vision is owned by Toronto based Roger's Cable Systems, Miami Telecommunications
is seventy-five percent owned by a Colorado corporation which in turn is fifty
percent owned by another out of state corporation. Sixstar Neilson Cable Vision
is a wholly owned subsidiary of a California corporation. Vision Cable is a
35 JUL 71�8i
subsidiary of Vision Cables Communications of New York, part of the new house
+group. only Americable is truly headquartered in South Florida with roots in
this community. Americable holds and operates franchises for Homestead, Florida
City, Key Biscayne, South Miami and unincorporated Dade County. Please, note
too, that while the names of prominent residents in the Miami area truly
prominent, are now listed as principles or advisors to our competitors. These
are not only very recent additions, I thihk they are also rather obvious
attempts to localize what are essentially out of state companies. only
Americable has worked under local conditions, obtained local licenses and
sat down with Florida Power and Light to work out creative solutions to complex
service problems. only Americable has had operational facilities in South
Florida for four years. Americable already has Southern Bell, Florida Power
and Light and Dade County licenses. An example of Americable's distinctive
advantage because of its extensive experience in and knowledge of the Miami
area is its locating and acquiring the most strategically located interference
free site available in anywhere in Miami. This property as Charles told you
in the center of Miami and Northwest 7th Avenue and 13th Street has already
been cleared by Compucon and Hughes Microwave, the entities who survey
and test areas for cable systems to determine areas best suited for receiving
and sending microwave signals. This is the only property which allows for the
construction of an efficient, single head end facility. This same complex,
although, now being planned to serve Key Biscayne, South Miami and West Kendall
will be used for the City of Miami as well. All FCC, FAA applications, etc.,
are on file now and pending for immediate operation. This single facility
will allow Americable to create a single headquarters center for training and
administration in Downtown Miami, accessible to the citizens of this city,
particularly, in that area, many of whom are disadvantaged and create an
enormous cost saving for Miami because of its capability as a single head end
facility. Americable already has a Dade County underground construction
qualifying license and a loal working relationship, insurance, occupational
licenses, etc. This clearly puts us at least six month ahead of any other
competitor. What's more, only Americable among the applicants has been an
active, vital, contributing force in the economic growth of Dade County. We
have already hired people from this area. We have alway trained them, worked
with them, help them develop their skills and advance their economic potential.
As established residents of the community we have a special feeling for its
need, its potential, its unique personality, because for us Miami does not
represent simply "X" number of television sets guaranteed to produce "X"
number of dollars in revenue. For us Miami represents our neighbors, our families,
our futures and the future of our children, because this is the community we
live in and love just as you do. That's why Americable will not make promises
simply to get a contract. We live up to our commitments and we have a track
record to prove it. What about the track record for keeping commitments of
the other applicants? It's interesting to know that the other companies have
filed applications with a two year construction schedule to build over seven
hundred miles of a dual system and a third institutional sytem and yet there
is absolutely nothing in any of their histories to justify this kind of past
performance anywhere in America. Let's look at the facts, not the promises.
These figures speak for themselves more eloquently than anything I can say.
Just remember Commissioners, Miami will require over seven hundred miles of
dual Plant, that's fourteen hundred miles of cable and electronics. Exhibit
one, Miami Telecommunications, Golden, Colorado, two years to build a hundred
miles. Daytona Beach, three hundred fifty miles granted in 1968 is not
completed yet. Billing's, five years to build tw^ hundred fourteen milez.
Knoxville, six years to build five hundred twenty-five miles. Olympia, granted
in 1972, two hundred forty-nine miles still under construction. Exhibit two,
Cablesystems Miami, Syracuse, it took two years to build only three five
miles. Calgary, three years to build six hundred twenty miles. Exhibit three,
Vision, Concord, two years to build a hundred fifty miles. Henominee Falls,
not completed yet at fifteen months. Redford, a hundred sixty miles, not
completed yet at fifteen months. Greentownship, a hundred seventy-seven miles,
eighteen months. xhibit four, Sixstar, Pamona, two years, two hundred
seventy-three miles still under construction. Orange County, sixty-six miles
granted in November 1979 won't be completed until December 1984. Tuscan,
severity -three miles granted March 1979 won't be completed until December 1983.
Culver City, sixty-one miles granted in May 1979 won't be completed until
April 1984. We have a substantial headstart on these companies in terms of
plant facilities, licenses, local working relationships, etc. We believe we
can complete the job in less than three years, but then Americable has a
reputation for meeting its schedules and keeping its commitments. So we
have been conservative deliberately in our estimates. Further, may I point out
36 19 81
JUL 7
home other interesting facts and figures that may have a definite bearing on
whether the competition keeps their promises and to whom those promises will
be kept. Over the next two years Miami Telecommunications has pledged to build
more than two thousand two hundred twenty-one cable miles outside of South
Florida. Cablesystems has pledged to build two thousand sever hundred nineteen
cable miles outside of South Florida. Vision is committed to build one thousand
seven hundred ninety-two cable miles outside of South Florida in those two
years. And Sixstar has pledge to build more than one thousand two hundred
seventy-three cable miles outside of Miami. On the other hand Americable's
commitment outside of Miami during this same time period is limited to a total
of only four hundred fifty two miles. Americable's overwhelming commitment
then is clearly to Miami. Your consultant Mr. Pilnick, states in his response
to the applicants "It is still believed that a proportionally high level of
existing financial commitments maybe a valid indicator of future vulnerability".
The other applicants have pledge to construct a total of more than eight thousand
cable miles outside of Florida during the same time period they have promised
to complete their work in Miami. And if you are thinking that a million dollar
performance bond assures that whoever is awarded this contract will deliver
what it promises, consider this. The scope of this contract and its duration
is such that losing a million dollars performance bond if they don't finish in
two years is almost insignificant to these companies and to us. One million
dollars is really a relatively small amount to risk in comparison to the sizable
profit potential here. Financially, Americable could afford to take this
risk and tell you we are going to finish in two years. But for us, our word
is more valuable commodity than money and that's why we have quoted a very
conservative estimate of three years. Which brings up another important point.
Where will the profits from this contract go? How many millions would be paid
in management fees to a company based in Canada or in California or in Colorado
or in New York or will those millions stay in Miami with a company headquartered
in Miami to create more jobs in Miami, more economic growth in Miami. The
question is, how many millions will be taken out of Miami over the next fifteen
years or how many millions will stay right here in the community working to
create the kind of economic vitality and prosperity that affects all our lives.
Again, I ask you to ask yourselves what's best for Miami. And to underscorce
that question, I think we have to ask ourselves still more probing questions.
Questions who's answers may raise doubts rather than ease them, but which still
must be asked in the clear light of public scrutiny. How about our competitors
projection of interest rates on their debt to average between twelve percent
and fifteen percent over the next fifteen years. Now, that may sound comforting
and reassuring and it certainly makfs their bottomline figure on rates appear
attractive, but what if the interest rates remain at their present level of
twenty percent? This is a realistic projection which Americable has made based
on hard, current, unpleasant facts rather than high hopes and speculation. If
our projections are right Americable will deliver the system it promised at
the price it promised, but all the other four companies would finding their
operating budgets operating at severe deficits, as much as one million dollars
for a single interest point above their projections. And of course, after the
initial three year rate freeze period has past these deficits would be passed
only to the subcriber in the form of higher rates. On the other hand, if the
rate goes down below twenty percent Americable can lower it's rates. Again,
Americable is eager to obtain this franchise, but not at the cost of making
unrealistic projections which we and the citizens of Miami would be forced to
live with in the form of higher rates. Now, let's take a look at the rate
structure for subcribers for a minute, which to say the least, is confusing to
layman. These rate structures can appear so complicated and convoluted that
it's really become a puzzle to figure out exactly who is offering what and for
exactly how much. But once all the smoke and confusing clears three very simple
facts emerge that are not readily apparent at first glance. Number one, Americable's
installation charge is listed at eighty-nine dollars ninety-five cents, but
in actuality potential subcribers will offered installation at no charge whatsoever
if they request it within a forty-five day period after the cable passes through
their location. The eighty-nine ninety-five fee will be only for those who
request installation after the forty-five day period. Common sense tells us
that most subcribers will decide in favor of installation that isn't going to
cost them anything and that has been the case in most instances in actual
practice. Point number two, Americable is the only cable company in this
presentation that will make the Spanish movie channel Gala Vision and the
popular home movie service, Showtime and twenty four hour movie channel available
to subcribers without requiring the subcriber to pay any addition montly
services with additional monthly charges. At the Tier I level and point number
three, when you measure the total range of services and prices only one company
37 JUL 71981
iti this competition, Sixstar Neilson offers rates that are lower than Americable
and the difference between those two companies rates are nominal. Now, how
about each company's ability to meet its legal obligations and satisfy its
customers. Certainly, Americable is not perfect. It would be impossible to
run a company the size and scope of ours without receiving some complaints,
but our company's history by and large is one of harmony and performance.
Here is what the Mayor of Homestead has to say about how well we keep our
promises and I "In early 1980 Americable at its volition and at a considerable
expense replaced the former owners nineteen channel system to the latest
state of the art in order to provide the newest services to its Homestead
subscribers. We are very happy with Americable." This is what the Mayor of
Florida City has to say about Aanericable and I "I called Hermanowsky and asked
him how long it would take to complete construction in Florida City. He told
me one year. He was done in three months". They are our kind of people.
They live up to their word". On the other hand Miami Cablesystems counterpart
in Minneapolis brought action to prevent a City Council resolution rescinding
their franchise award. They lost the suit and the appeal and the franchise.
Miami Telecommunications is involved in a number of suits against the cities
of Boulder and Jefferson. It's presently being suited for anticompetitive
business practices. The case is still pending. Sixstar Neilson is involved
in civil liability proceedings as follows; Violations of antifraud and registration
requirements of Federal Securities Laws against the brokerage firm owned by a
company officer and owner, Stuart Harris. Three major owners of Sixstar
Cable Vision, Stuart Harris, Roger Mazio, and Paul Skolsky as part of
Cable Tele were charge with having fraudulently sold cable television franchise
interest considered as unregistered securities which should have been under
SEC jurisdiction. Consent Decrees were entered. Vision Cable of Miami an
intermediate owner of the stock of new house group were convicted of conspiracy
to set maximum prices for the resale of its newspapers. Neither Americable nor
anyone working for the company has ever been charged of a violation of SEC
regulations, fraud or conspiracy or has sued any municipality or been sued
by any city. Is it not true that in an era when public trust in government
has been tested and found wanting, that it is imperative that even the appearance
of corruption or the waste of taxpayers money in costly lawsuits be avoided at
practically any cost. Again and again, the question is the same. What's
best for Miami? What's best for the people of Miami? Again and again, in this
particular case the answer is the same. In terms of experience and professional
knowledge of the local market and local conditions, in terms of knowing the
community's needs, in terms of having a headstart by reason of facilities in
place and operating right now. In terms of system capability, fiscal responsibility
and independence from parent companies located thousands of miles from Miami.
In terms of keeping millions upon millions of dollars active here at home in
Miami's economy rather than having them sent and spent out of state. And
finally, in terms of a record of performance for municipal clients free from
costly lawsuits and free from any charges of fraud, price fixing or violation
of any SEC regulations the answer comes up the same in every instance, Americable.
What's best for Miami, Americable. The only cable television company that can
honestly call Miami home.
Mayor Ferre: Alright, thank you, very much. Mr. Clerk, would you tell me
how many minutes that was?
Mr. Ongie: Thirty-eight minutes, sir.
Mayor Ferre: Thirty-eight minutes, ok. We how have a presentation by "i.sion
Cable of Miami. How long will it take Vision Cable to set up? Is the
representative of Vision Cable here?
(BACKGROUND C0Idt1ENT OFF THE PUBLIC RECORD)
Mayor Ferre: Alright, we will take a five minute break and then ladies and
gentlemen we will hear Vision Cable and we will take a one hour dinner break
and...(COMMENT OFF PUBLIC RECORD). We will take a five minute break. We will
then hear Vision Cable. We will start in five minutes sharp and we will break
out around 7:30. We will meet together again at 8:30, ok? That's the timing.
NOTE: AT THIS TIME THE COMMISSION TOOK A FIVE MINUTE BREAK.
Mayor Ferre: Alright, we are all here, would you begin your presentation?
Mr. Barry Kuten: Thank you, very much Mr. Mayor and ComirLissioners, my name
38 JUL 71981
A A
is Barry Kuten. I'm an attorney at law. I'm Secretary and general counsel
of Vision Cable of Miami. Before I was involved with this company, before
I committed to be involved I had the opportunity to evaluate the character
and integrity of this company. I went to New York. I went to Fort Lee,
New Jersey. I went to Clearwater. I saw their presentation that they made
with their cable franchise. I evaluated their offices and saw their security
system and I saw their program offices and I talked with people that work at
Vision Cable. I then told them that I was willing to be a part of Vision
of Miami and offer myself as a partner with them to seek the franchise for
the City of Miami. I then took the opportunity to talk to the finest people
that I know living in the City of Miami and the County of Dade, people of the
highest character, integrity, outstanding businesss people, political leaders
here that I knew in this community who serve this city. Because we are going
to havo a partnership with the City Commission, people of the City and this
company when the franchise is granted. We are the ones you are going to have
to deal with. I want you to look at eleven local investors of this company
selected. Willie Bermello, head of Calle Ocho Kwanza Club of Miami. David
Blumberg, Plan Unit Development on the Board of Directors of Southeast First
National Bank, outstanding businessman in the State of Florida. Armando
Codina, outstanding businessman in the State of Florida and this community.
Hank Green, President of the Greater Miami Chamber of Commerce. Linda McGowan,
outstanding and leading professional movie producer in the State of Florida.
All movies that cover the State she is involved in. Bob McKnight, Senator
Robert McKnight, outstanding Environmentalist, outstanding Senator in this
community. Carrie Meek, Urban Coalition Leader for the Blacks, Dade Delegation
and the Florida Legislature, outstanding community leader very vital, very
committed to the riots that took place in Liberty City last year. Anne Myer,
Chairperson of the Governor's Commission of the Status of Women in the State
of Florida. Athalie Range, ex -City of Miami Commissioner, never involved in a
private endeavor always public. She is on the National Board of Amtrak, City
Commissioner, Vice -Chairman of this Board and the past Secretary of the Department
of Community Affairs for the State of Florida.
4IN
Ed Skilling, Director of Creative Commu icationo Noble Peace
International
University, Poetarian of the State of Florida and a
Prize nominee for poetry in his field. There is no buy outs for
our investment, our investors. They're buying their interest in this
company. They're not forced to sell at any time. They had to put up hard
cash for their investment. They're committed to this company and to what
we're doing. There's no gifts involved in Vision Cable me Mguarantee our
guarantee, and these 11 people of Miami in joining with me,
integrity and our character. We'll deliver the finest, the fairest, the
most honest cable communication system in the world, right here in Miami.
You have my pledge and my commitment. You have the pledge and commitment
of the people that are on this board, that are part of this investment
group who have never let this community down, or this State, or any
business person ever. I would like to now introduce one of our subscribers,
a member of our group David Blumberg.
Mr. David Blumberg: Gentlemen, I undertook on behalf of our group to
confirm the financial integrity and the construction performance of the
Vision Cable people. And I found that within our combined group we have
$1,000,000 of net worth, an excess of $1,000,000. That means that there
will be no problem with financing the capital improvements and over the
15 year period, depression, economic setback, anything bilit of a
we'll be able to maintain this service without any p y
failure, or default, or anything that would adversely affect either your
revenue or our customers. Secondly, I undertook with my construction
people to check the construction record of Vision Cable people. And
I found that they invariably performed within their commitments. The City
of Clearwater, for instance, they constructed, will have constructed over
500 miles within a 2-year period as committed. I could which tell y o thatoked into,
in addition to the other aspects of our proposal,
that I can assure you of the financial resources and the construction
performance. At this point, I'd like to introduce to you the Chairman,
our chairman, Mr Knafel.
Mr. Sidney Knafel: Thank you, David. Mr. Mayor, honorable commissioners,
ommissio ers ,
the detail of our proposal to Miami is known toy ,
and will be wed
in the ensuing presentations. We believe it is a cable communications
system not just a cable television system. Communications system unequaled
by any anywhere. But what makes Vision Cable unique is not just this
proposed physical investment and range of services. What makes us
importantly different for Miami is our dedication to community involvement
which is a fundamental tradition for Vision Cable. You know of
this checking the community for both New House and Vision Cable
Communication to operate. It is demonstrated by the presence here this
afternoon of Robert Myers, President Neuhouse, Michael Wilner, the
President of Vision Cable of Miami is a Dade County native, and is
demonstrated by the presence here of our shareholders and of our management
for cable to respond to your inquiries in their areas of expertise.
If you'd stand up so the people can see who is here.
Thank you. This community involvement could not be more precisely evident
than by the makeupof local shareholders who represent nearly one quarter
of our ownership, and who represent the real Miami. They are all
activist building their City in their individual private endeavors. They
are true leaders of Miami and are a piece of the three ethnic strands
which must be intertwine2 equally to create a moving successful Miami.
We have shown you our involvement by being the only applicant to survey
the City's interest before making a proposal, and then preparing that
which is wanted. For example, the most important item in the minds of
the citizens as indicated by our survey is really quite simple. Clear
reception of existing television signals. And we are the only
company providing that free. Example, a vast majority wants full
service, so we made sure that our rates for full service would be
,;.—,,;Litive. Further, we have specific quantitative involvement by
proposing $2,500,000 for Dank Green tVision ole ld id Training Center there is a real Carrie
Meek on a committee with
need for jobs in Miami. We're involved with $1,500,000 for institutional
programming. We're involved with $1,500,000 for independent access
company. Because Linda McGowan wanted to further Miami as a creative
40 JUL 71981
Mt, Xnafel (continued): art center. We're involved in channels for
Latin, Black and Anglo programming. We're involved in a channel for the
handicapped. We are involved in the Minority Policies Committee, we are
involved in 3 operations centers. We are involved with 21 community
viewing centers and we are involved with $34,000,000, committed to maintain
a system that would always be up to the lattest state of the art. We
did that because Ed Skillings told you of all the technical changes that_
he has planned. And then I told Ed I expect more. and we're prepared for
it and committed to make sure that Miami benefits from it.
Finally, our community involvement has been evident on the streets of
Miami for more than a year now. The Vision Cable operation scrapbook
has shown you and your citizens what a group cable communications system
can be like. And that is to be of service to the people who you, you tOO9
sit here and serve. Now, I'd like to introduce our Vice -Chairman, who
speaks for the company, Athalie Range.
Mrs. Athalie Range: Thank you. Honorable Mayor, and Honorable Commission,
I stand here before you today as a representative of Vision Cable of Miami.
As a representative of Miami and a former Commissioner. I sat where you
are sitting, and I know the incredible responsibility you have to over
400,000 people who reside in the City of Miami. All of you know me as
someone who has actively worked over the years on City projects without
thought of remuneration. If anyone intimately knows the pressures,
the problems and the pain of this City, I do. I want to tell you why
I am involved and why, in my opinion, Vision Cable should get the City
of Miami franchise to deliver cable t.v. Vision Cables proposal and
in the opinion of a consultant second best. In my opinion, it is the
best. The best for the people, and the best for the City of Miami. 4y?
Th
Because Vision Cable has made a major commitment to provide $2,500,000
for a Vision Cable Training Center. Think of the impact that that will
have on economic capability of our youth and adults. A career opportunity
for training and employment. The training center is a Vision Cable
commitment. $350,000 to start, and $150,000 annually. This gentlemen
is not welfare. It's commitment. Now, as the job opportunity
for our residents. I sit on the Minority Policies jobs.
Committee of Vision Cable. Vision Cable is committed to providing J
100% of the people hired will be local people. I do contend that Vision
Cable is truly local. Vision Cable is providing l participation
cal white andns. Look
involvement from local Latins, local blacks,
andat our shareholders. Every one of them has a record of mmunity Cable.
involvement. We actually help to make everything happen
Look at our minority involvement. It reflects what makes Miami the
rich cultural city it is. I am a shareholder. So are all the other
fine people seated here. I have status. I serve as Vice -Chairman of
the Board of Directos. And I am, and have always been available and
accessable. I would have you know that I would not let any company ruin
my good standing in our great
community byis mm the lineitinR self to here today with
a mere window dressing. No, Y integrity art
Vision Cable, and I assure you that I am comfortable w ithvbeinta o our
of Vision Cable. Vision Cable is going to bring
neighborhood, all of our neighborhoods, so that everyone, rich or poorcan see. Let me tell you what we plan to do. We plan to provide
free viewing centeLS. Also connected to the institutional network, a
2-way network of colleges and universities. Where can you find a
better educational tool? Our citizzea�stoneed
VisionCity ofCable.
Vision Cable
is going to provide $100,000 per ye
ar
or
institutional use. Vision Cable is
going
oin to provide more for people.
And I assure you, far fewer problems forour City. Our record stands
for itself. Check it. A superb performance in other cities. Vision
Cable has promised realistic things everywhere in our culture because the
money, the right people, and the technical expertise is with Vision Cable.
We have the highest localprogramming
ofntheucompaniessioAllacitizensiwilldes the
lowest installation rates of
get a chance. Cash flow may be hard to come by. Service may _
be hart to get. Lawsuits can fly back and forth. But _
bc.tlemen, Vision Cable, no lawsuits, no disgruntled city fathers,
just
plenty or satisfied, happy customers. Local stockholders who are not
the kind of people who shrink from public obligation. Gentlemen, I ask
you, please vote not only to provide but to chappenan maintain a superior sro er
cable t.v. viewing to your citizens. Keep in mind what
tthinkalso of
a franchise is granted. Think of what can g g,
bu
41 JUL 7 1981
0
0
Mts. Range (continued): the local strong support group locally involved
personalities who are all partners in Vision Cable, upon whom you can
depend for the service Miami so richly deserves. ;hank you, and I now
present Mr. Willie Bermello.
Mr. Willie Bermello: Honorable Mayor, Commissioners, my name is
Willie Bermello and I've been a resident of Dade County for over 20 years.
My offices are located in downtown Miami. And as I look out my window
and I see the bay and I see the changing skyline of Miami, it gives me a
unique perspective. This touches upon a particular dimension about
cable communications system that I'd like to share with you. As I look at
the changing skyline, as I look at the many new banks that have come,
volunteered to come to our area, I look over across the Port of Miami, the
increase in trade and commerce, there is no question, and I think you
would agree with me, that Miami is on its way to becoming a world class
city by the 1990's. I ask myself, what is the role of cable t.v. in
Miami for the 1990's? I submit to you that as I, and I'm sure you
would too, enlighten and analyze the history of those cities tnat Have
developments in your travel and reading seems to stay in your
mind. Those cities that when you visit, you wish you could live there, that
you enjoy it, that you'd like to come back to. The things that kind
of grasp your attention in your memory is not the many banks, or the
many tall buildings, it's a �Iienna, it's music, if it's in Paris, it's
art. If it's in London, it's the performing arts. If it's in Florence
it's architecture. It is cultural elements tnat in a sense
we remember is a message. I deeply believe that cable systems
as a communications form will be the new art form are we go ove to the
21st century. It will allow us to report the cultural richness that
our area has to offer. I will not bore you with many of the details that
have already been expressed so eloquently by my fellow shareholders. I
can say to you that I think 1 am a deep believer about this vision of
Miami and what it can be and I've analyzed the thoroughness as our
proposal, as well. as those of our competitors. I am confident, and I am
convinced that the many opportunities for access for our tri-ethnic
multi -racial community, our many opportunites for local prgramming,
gives the City of Miami and its residents the opportunities that are
necessary for this reporting of this cultural revolution that is taking
place in our community today, and will allow our community to give
a legacy to our future, to go down in history. Thank you very much.
I'd like to at this time introduce Sid Knafel.
Mr. Knafel: We are in the communictions field and have decided that
the most succinct and effective way of informing you of our proposal is
with this 14 minute documentary report of the City of Miami. Lights
please.
(AT THIS POINT, MR. KNAFEL, REPRESENTING VISION CABLE, MADE AN AUDIO-
VISUAL PRESENTATION BEFORE THE CITY COMMISSION.)
Mayor Ferre: All right, we will be back here in exactly one hour.
UNIDENTIFIED SPEAKER: Mr. Mayor.
Mayor Ferre: All right, go ahead. Excuse me. How much time have they
taken?
Mr. Ongie: 37 minutes.
Mayor Ferre: You've got one minute.
Mrs. Carrie Meek: Mr. Mayor, Commissioners, I'd like to say to you,
you saw here today, sometimes the best presentation is looking at the
weak points of another presentation. I say to you, do not be fooled.
Po not be over -ridden by what you saw today from one Company, Americable
which pointed out the defects of the other companies. Many times that
is the only offense that a company has to show that. I want
osay
to you that Vision Cable is going to bring something to you that You
didn't see in Americable. It's anew time, a new day in
42
JUL 7 1981
0
Mrs. Meek (continued): Miami. There has to be a chand age, mustbcomes�
there are Hispanics, there are whites. In this day g , Y
up with a company that can represent the true ethnicity of Miami. You
must look at and be able to compare if a company hasn't done very much,
which they don't have very many weaknesses. They havn't had a
track record. It's been hard to develop one. I'll tell you
why. If you have not achieved anything, if you have not worked very
hard towards doing things in other cities and .... this is a big business.
This is a big franchise. This is not a next need hoodfinaBind of
You would n
mom & pod business. You would need money, le who have
Would would need equity capital. You would need people p
experience and expertise in programming. This is a very very
asy ammissioners,
mic
offer that Vision Cable has given to you. I'm saying to y
ou you are responsive to the people. you must look for the best. A quality
affair. nhereetoday. Lookwhat
at all those happened
fu zziness ana all 'have the
most clarity
other presentation......
nd
Mayor Ferre: Carru��.y°Wfiat'satheat talhour
timein gtaken nowabythisegroup?You'll
have a time to reb
Mr. Ongie: 38 minutes.
an
our and we will
k here in
Mayor hour. NowWe we Will haveill ktherlasthtwo presentations and c andthen...
exactlyyone Ferre:
THEREUPON, THE CITY COMMISSION WENT INTO
A BRIEF RECESS at 7:40 P.M., reconvening
at 8:50 P.M., with all members of the
Commission found to be present.
Mayor Ferre: The next presentation is cable systems of Miami. And if
you would all kindly take you seats, I think we might be
able to get
going now. Now gentt
gentlemen, ladies, what we may end
updoing
precau soon,
I have a feeling we re going to start getting pretty tried
and here's —let me throw out a thought. Assuming we get started before
9:00 P.M., the next two presentations will take us to 10:00- 1 have a
feeling it will probably be somewhat after 10:00. Then,
of
5 minutes of rebuttal, Mr. Gerstein, I want you to listen to this because
this is a decision you all are going to have make. Instead of going
through the format we had before, which was half an hour with only
5 minutes rebuttal, I've got a feeling that everybody is going to want
to rebut more than 5 minutes. So maybe what we'll do, is give you all
say a 15 minute interrupted crack at rebuttal, all 5 companies, and that
would, that 75 minutes which is an hour and whatever, it will
llbe anear
hour and a half by the time we're through, so that p
uts 12:00. Now, does that sound more reasu,— Ae. Does anybody...
(INAUDIBLE BACKGROUND COM1%1ENT PLACED OUTSIDE OF THE PUBLIC RECORD)
Mayor Ferre: Does that sound more reasonable? Does anybody object to
that format?
Mr. Plummer: Well, let me just, I don't object, but let me ask a
question. Mr. Mayor, as I indicated before, I've got about an hour
of questions.
Mayor Ferre: Do you want to ask them tonight?
yr. Plummer: Well, what I might...
Mayor Ferre: I think it's better in a way because that way the input
of the questions are there for next time.
43 1981
JUL 7
4
to
Mr. Plummer: I've touched on a lot of them. I would be happy, if there
is a way, I don't know that there is. I asked Mr. Pilnick when he was
returning to California, and the answer is in the morning, at 8:30. And
I'm not staying here to reduce all these questions to writing tonight. I
would prefer to do it that way if there's some way that you can get that
to him. But is he going to be able to respond before next Tuesday.
Mayor Ferre: Herb, on the record.
ve
t time for
ttal
Mr. Herb Leviy to be the record, we that long. It'sdnottgoingeto beaproductive.TeIu
is necessary
that can be shortened considerably.
Mayor Ferre: Let me, Commissioner Carollo, this is where we're at. It's
almost 9:00. If we start our presentations now it will be after 10:00
when the 2 are finished. I was saying rather than go to that half hour
format, because what's going to happen is if we go to the half hour format,
we're going to go way beyond 12:00. And I'm leaving here at 12:00. And
so therefore, somebody is not going to get a chance tonight, and that's
unfair. And the people, I'll tell you who is not going to get a chance,
in my opinion, are going to be Americable, and Cable Systems. And I don't
think `hat's fair. So, the other alternative is that we let each one of
the 5 in the order that we have here, have a 15 minute period to rebut
and that will take us an hour and a half. And then, Plummer, if you want
to get into the questions that you have, which I think we really ought to
get into the record, that's about an hour. We can get out of here by
12:30.
Mr. Plummer: Well Mr. Mayor, there is only really one serious question that
I have. Okay? And already there's been some thoughts expressed by yourself
earlier and by Mr. Knox. I am still of the thought that says that I
feel that we must have dollar signs delineating these factors that are
what I will call in broad terminology, the words numerous, many. I think
that we need dollar signs attached and a timetable as to when they're
proposed to be done. Now, you know, I've heard my good friend, Mr. Knox,
say that that's going to open up the door to problems. 1'ou know, its got
to be a Commission decision because I'm not going to force this
gentleman to... I'll tell you what I think maybe is a viable alternative.
Is maybe those companies that want to voluntarily do it on their own. I
don't know what the answer is.
Mayor Ferre: J. L., let me tell you what I'm concerned about. And I hate
to use specific firms, but...
Mr. Plummer: Well don't.
Mayor Ferre: Well, okay. There's a firm, when I say what I'm going to
say, everybody is going to know who I'm talking. There's a firm, for
example, that uses words such as multiple. Okay? Now, which is a
nebulous type of a thing. I know what you're concerned about. There's
anothe, Firm, for example, in that section leaves it completely blank. Is
it really fair
oottnebulous, but theleft
one whoblank
saidfor
multiple towho
definenebulous.
what
to define ... n
multiple means.
Mr. Plummer: Mr. Mayor, I'm not looking for the ones who left blanks.
Blanks to me mean that they're not going to do anything. That's obvious.
Okay? Let me tell you where it leaves me without doing it. It leaves
me with only those items in which they attach dollar signs, and attach
timetables to be considered by me, and throwing lall
the
dealrest
ofkit Out
the window. Now, you know, I'm saying to ,
factors.
Mavor Ferre: J. L., we're betting into a discussion which in a way is
ra*zlly not fair for the two presentors that are left. So, I would like
to do this. Let's see if we can get this far anyway. We'll go to the
two presentations which will take us past 10:00 o'clock. Now,
ldominutes,
es
anybody object to then giving the 5 applicants 10 minutes,
10 minutes to rebut anything that they want to. That will take us almost
44 1981
JUL 7
4
2
Mayor Ferre (continued): to an hour. You can go into your questions for an
hour, and then we break up. And then, we'll meet again. Now, I'm willing to
meet on Friday.
Mr. Plummer: I cannot. I'll be out of town.
Mayor Ferre: I'm willing to meet on Monday. Can you make it Monday?
Mr. Plummer: Mr. Mayor, what I would prefer to do is to meet on the 14th.
I have my calendar set for the 14th. Now, I don't know what others
have on the 14th.
Mayor Ferre: If we can do it before that, J. L., you know, I'm available
from Friday on any day. I will change whatever I have to change.
Mr. Plummer: You know my history. My history is always bad on Mondays.
Mayor Ferre: Tuesday.
Mr. Plummer: Tuesday I have set aside. No problem.
Mayor Ferre: Tuesday's all right?
Mr. Plummer: 14th I have set aside anyhow.
Mayor Ferre: Tuesday is the 14th. You can't meet Friday, you can't meet
Monday.
Mr. Plummer: 1:00 o'clock on Tuesday?
Mayor Ferre: The previous scheduled day was Tuesday the At 1Pth, is that
correct? At what time? Anybody remember.
Mr. Plummer: A need to set a date and time for the third public hearing
July 14th, at 4:00 P. M. as suggested.
Mayor Ferre: Where did 4:00 P.M. come out of?
Mr. Gary: No,
thatawas discussedvattthe dlast edate.t or a firm
City commission meeting. It
was the date
was not confirmed.
Mr. Plummer: 1:00 o'clock would be better for me.
Mayor Ferre: 1:00 o'clock? Is that all right with you? The 14th at
1:00 o'clock?
(INAUDIBLE BACKGROnTD COMMENT PLACED OUTSIDE OF THE PUBLIC RECORD)
he
ntati
Mayor Ferre: All right.
Okay.
ions. TheThen
nextlet's
precentor with
is tCable eSystems ons.
We have two mor . yr
Miami. Is the applicant here.
Mr. Herb Levin: Mayor Ferre, honorable
eiveningcemMYrs of name iseHerb Levinn,
Mr. Pilnick, ladies and gentlemen, good
Vice -President and General Manager, radio stations WQBA AM and FM. And
a partner in Cable Systems -Miami. The Cable Systems -Miami presentation
will deal in will clearly showifics only. Dyouawhyiwesaredtherbestmcompanyswithythe
doing so, we will y
best proposal.
Mr. Plummer: Excuse me. Herb, is that light necessary?
Mr. Levin: I hope not. It's blinding me.
Mayor Ferre: Couldwe Ve that Have youhpututhedoff clock onkyet?re and hold
up the clock for a moment
Mr. Levin: He's going to turn it on.
45 JUL 71981
4
E
Mayor Ferre: Are we ready to begin now? All right, put the timer on.
Mr. Levin: I think as you listen to our presentation this evening, you'll
be convinced that we're the best company with the best proposal. The more
you hear about cable through this evening, I think the more you'll agree
with us. Our company is a partnership between 6 Miami Prea residents, and
the worlds largest cable television operator. I'd like to tell you why
we got involved with them and how the partnership came about. The first
step was bringing together a group of local people who could work together
and who we felt represented Miami's diverse groups. It's a group of the
right combination of experience, foresight, and a desire to play a
positive role in Miami. A group committed to Miami's future. I think you
know all the members of our local group well. Garth Reeves, Sr., publisher
of the Miami Times, Don Reed, Raul Masvidal, President and Chairman of the
Board of the Biscayne Bank, Real Estate developer Ed London, Representative
Tom Gallagher and myself. We're a small group but we think we have a
good cross-section of representation. After assembling the local group,
our next step was to find the best cable operator in the country. And therein
lies an importance difference in the ownership structure of the applicants
before you tonight. Rogers Cable Systems, our senior partner, did not come
to Miami, and to use a familiar phrase, rent citizens. Quite the contrary.
We decided the best way to ^uarantee the best system for Miami was for us,
the local group, to find the best cable operator. And we began that
process by setting down our criteria, and looking at only large multiple
system operators with experience. Our criteria was, and we think yours
should be first and foremost, the management team. The team that's going
to build this system. And we found Cable Systems had top flight
executives with outstanding track records. Secondly, the company had to
have excellence in engineering. Last year Cable Systems as an indication
of that excellence, spent over $4,000,000 on research and development. Only
Warner can match that kind of commitment. And third, we're an acknowldged
leader, innovator, in community programming across this country. Next,
was experience in large urban areas, areas the size of Miami and even
larger. And again, Cable Systems is the leader by a large margin. No one's
close. Our final criteria, probably the most important one, is an intangible.
Integrity. A quality acquired by reputation. For this we did two things.
We didn't talk to the Cable Systems people about it. We talked to people
in the industry who knew of them. And their comments were always the same.
Cable Systems was highly regarded. The second thing we did, which I think
is something all of us would do, we when up and met them. They're good
people, and people we could be partners with. For every criteria we checked,
Cable Systems was the leader. Management team, engineering execllence,
programming experience, urban experience, and integrity. There is one
underlying theme in this partnership and in our proposal. It's quality.
We feel we're the best company for Miami and as you hear more about us this
evening, we're sure you'll agree. Now, I'd like to introduce the
President of U.S. Cable Systems, Inc., Phil Lynn.
Mr. Phil Lynn: Honorable Mayor, members of the Commission, Rogers Cable
has become the largest cable television operator in the world. We
operate systems in New Yorn, California, Oregon, Minnesota, Europe and
Canada. We're an international company with unmatched experience in
operating large urban cable television systems. Assuming final ratification
of the U.A. Columbia Cablevision acquisition, we will have a total of
nearly 2,000,000 subscribers, including some in the State of Florida.
Of course, we have structured the acquisition separatley so that it will
have no financial impact on our solid commitment to Miami. Last week, in
order to further strengthen our position in cable, we sold our last
non -cable asset a move theater chain, for approximately $50,000,000.
Cable Systems has proposed a $45,000,000 dual cable network with over
100 channels, with the following outstanding features: a satellite
uplink for hemispheric communications backed by a proposed Puerto Rican
super station and programs imported from all major Latin American countries.
A comprehensive security package, a prepayment to the City to bridge the
gap between present needs a future resources. Local ownership and
community responsiveness. We've had 5 local advisor groups in place for
over 3 months. More than $8,500,000 over the life of the license for
We are
special programs, crime prevention and multi -cultural initiatives.
going to detail these further. Reference was made earlier to law suits
46 JUL 7 i981
0
A
Mt. Lynn (continued): and a note on Minneapolis, it was a lawsuit instituted
by ourselves to recover a franchise that was awarded to us by the City of
Minneapolis. And now the City has decided, I guess on our suggestion, to
have a rebid. So we're currently active in that City. But in our 30
year history I should record with you that we have never been fined, or
been sued by any City. We have never been charged with or fined for not
meeting construction deadlines. We have never been penalized for
non-performance. We have never been criticized for being in default of
the ordinance requirements. We have never sold or disposed of a franchise.
We invite you to contact, as you already have, officials in any city in
which we operate. We're proud of our record, keeping or word. We operate
the largest single system in the world in Toronto with over 350,000
subscribers in a single system representing over 18 multi -cultural groups.
And this experience is key to building large sophisticated urban system,
such as being proposed by all the applicants here in Miami. In fact, we
are currently building or operating 5 communities, right now,lith assize
similar to that of Miami. And I'm not sure that any other app
building, or operating a system in the size City of Miami. Experience
shows up in building expertise. We've discussed build rates before. Can
it be done in 2 years as we have suggested? Well, we have to build in
the suburbs of Minneapolis a 700 mile system over 18 months. And that
includes one vicious winter. We're ahead of schedule. In 13 months, we've
built 425 miles in the State of California, in one system. our
company
lt's
specialized experience also extends to community programming sery
a service we've been offering for over 10 years. We do it in every
ofsingle sty
one of our systems. Last year we produced more than 20, hours
men
service programs in over 20 languages, and involved over 14,0me
And in the public testimony you heard earlier today, I think you saw
evidence of our community involvement. We backed this programming activity
company -wide with a budget in excess of $3,000,000 annually. This policy
will bring to Miami a solid commitment to guarantee a healthy, multi -cultural
service. In fact, our multi -cultural programming effort was directly
responsible for the birth of North America's first full-time multi -cultural
broadcast station. We're a technical leader in cable television. To
insure our leadership, we've developed a separate engineering division
with a pure research and development budget of over $4,000,000 annually.
We have recorded many first. We are innovators in Miami by our unique
system design which incorporates the subscriber in instutional network in
two cables. This is a new design and for a large urban system, it is
unquestionably the only economic way to bring the institutional network to
every home and business, to every public institution in Miami. The design
was first offered in a recent bid we made in the City of St. Paul. It
was well received by the City there. It was well received by the
consultant, CTIC, whom you've been involved with here. In fact, we were
rated first on that design. We are the only company here tonight that has
an actual and extensive operating experience in two-way interactive services,
such as opinion polling and talk -back services and alarms. We also had
an early involvement in the development of Teledon, the international
information retrieval system, a home video library system. Teledon has
become the leading information retrieval system in North America as
evidenced by AT&T's and CBS network's recent action to adopt a Teledon
compatible format. We're the only company to offer Teledon, and we're the
only applicant that offers you an information retrieval system that would
be compatible with the standard proposed by AT&T. Our home security
service in Syracuse has already been credited with saving lives. And it's
the same proven technology that we're offering here in Miami. Through
Rocky Pomerance we have a professional, professionally approved central
monitoring system already in place. You're going to hear more about that
from Rocky. So, when we say that Cable Systems is a company that delivers
what it promises, we're not just boasting. We're proud of our record
of proven performance in city after city. Because for us, a cable television
franchise is more than just a commercial opportunity. It's a public
trust. We look forward to working with you in the City of Miami. Now,
I'd like to turn our presentation, at this point, to turn to Rocky
P =crance. Thank you.
Mr. Rocky Pomerance: Mr. Mayor, Commissioners, my name is Rocky Pomerance,
and I come before you today as a security consultant for Cable Systems
Miami. I don't have to tell you that a major problem facing the City of
47
JUL 7 1981
40
Mr. Pomerance (continued): Miami today is crime. As a result, the police
and the criminal justice system have been strained
tonthe
eslimit
ponse and
thist
seek new ideas and technology to meet the problem.
need, Cable Systems -Miami and I have developed a multi -faceted approach
by which the technical resources of cable t.v. can be used against
crime. Our crime prevention program will make Misma channel for
dedthe
rest
d to
of the nation. The first aspect oour
program
week, available free of charge
crime prevention, 24-hours a day, 7-days
to all subscribers. We have met with Dick Hunt, who you've heard here
today, and the Executive Board of the Citizens Crime commission
tofworeater
Miami, and they have agreed to act as the primary organizationThere are
with
me and other groups in the development of the programming.
countless examples of programming that can be useful to our citizens.
One however, would be a series of programs designed to educate residents
how how to protect themselves, their loved ones, their homes and their
property. It's significant that the control of the programming for this
s led
channel will be in the hands of responsible group
against crime. I will act thesevovgroups1andhCableuggle
Systems to insure the implementation. Cable Systems has committed not
only the necessary equipment and technical personnel, buto$500,a00tonde
used over the life of the system for funding. We also propose
crime prevention channel. This channel will be restricted for
before
an
official institutional network. But unlike any ether proposal
you today, this channel will reach the entire City of Miami. Now,
the
significance of this is that in an emergency, for example,
all police and firemen who live within the City limits can be
contacted
simultaneously through the cable t.v. network. A primary
key to our
defense against crime is an afforadable and effective home security
system. Cable Systems has combined their Syracuse cable alarm experience
with Gibralter Central Security to provide the service. When I retired,
I created this alarm company, Gibralter which is totally computerized using
state-of-the-art technology. And by the way, one company today stated
that they were the only ones with a U.L. approved cable alarm system.
Gentlemen, that's just not so. U.L. has not approved any cable alarm
systems. However, Gibralter is one of the few central monitoring stations
in South Florida currently approved by Underwriters Laboratory. Let me
emphasize a point. Home security can be achieved with various des of
package
success. We have developed for Cable Systems a home security p ge
which will provide the most effective security system at the lowest
possible cost. We proposed a basic package of intrusion contacts for
two doors, two smoke detectors, and a panic button. The key aspect of
our home security service will be the 24-hour monitoring by threalit
experienced staff of Gibralter. And Gibralter is an aistito any vague
currently serving thousands of South Floridians as opposed
projections promised again here today. We have developed specific
Our verification process
procedures which have cut false alarms b9for verification, we estimate
takes seconds. In studying TCI's proposal
it would take at least 15 minutes. A final feature of our crime
prevention package was developed in direct response from the Police and
Fire Departments in the City of Miami. aecave committedment in nearcess lof
$140,000 for these police projects,
and $125,000 for the Fire Department. In summary, Cab Systems -Miami and I
have proposed an effective, and we believe highly professional plan to
assist you in the war against crime in the City of Miami. I'd like
to thank you for your time and introduce you to Tom Gallagher.
Mr. Tom Gallagher: Thank you, Rocky. Mr. Mayor and Commissioners, I'm
Tom Gallagher. You have before you 5 applications to construct and
operate a cable system here in our City. Trying to determine difficult hat makes
the one proposal unique from the rest can be a very
The
applications begin to look the same after a while. They all have a
great number of channels, they all have access facilities, and many
levels of service. For the next few minutes, let us examine key areas
of the proposals. Areas that will narrow the field and clearly show
that
.,,hick proposal, which company is best for Miami. These key areas we think are important to you are as follows:Universal
service, home
security, financial commitments to Miami, experience,
commitments. The universal service is a package of public serv�y be the
channels offered free of monthly charges. For some people,
or i television
only cable service affordable. Miami's own request
7 '1�%W
Mel
JUL
4b
Mr. Gallagher (continued): proposals states on page 13, quote, "that
such an offering free of monthly charges, and for the installation cost
alone will be accorded a preference and will be considered a priority.
The following compares the cost of the universal service. Remember that
the City's request was for service free of monthly charges. Cable System
service is free of all monthly charges and has a very small and reasonable
installation charge. Only Cable Systems responded in the true spirit of
the City's request. Now, let's look at home security. You've heard
Rocky discuss home security and why Cable Systems has more experience. As
you can see, Cable Systems offers the most effective system for the
lowest cost. The remaining three areas are the most critical and crucial
to Miami. Financial commitments, urban experience, and community
commitments. Let us examine each. The financial commitment to Miami
may be the single most important factor when all others are weighed.
Today's economic conditions make this clear to cities all across the
nation. And Miami, unfortunately, is no exception. We recognize this
problem and are doing something about it. A prepayment of license fees
for $2,500,000, no other company made any prepayment offer. Commissioner
Plummer, you asked for specifics. $2,500,000 available to the City
immediately upon the award of the license to Cable Systems. That's
specific. $2,500,000 that you can do anything you wish with. In fact,
that's a revenue source that could mean an additional 100 pclice officers
out on the street protecting the community for one year. Clearly the
proposal with the most outstanding benefits to Miami is Cable Systems.
The real measure of an experience of building a large urban system is the
operation of a system with a large subscriber base. Not necessarily simply
miles of cable. Let's examine the two largest that offered proposals.
As you can see, the subscriber base listed for both companies is nearly'••
but the number of systems is far from being even similar. There's only
one company here this evening that can meet this criteria. As you have
seen with an average system size of 52,000, and the largest single
system in the world, only Cable Systems qualifies for substantial large
system experience. Mr. Mayor, you asked about the specifics that
will affect community participation, minority participation, arts and
cultural participating, and they are as follows: I have compared again
the two largest systems. These are the building blocks of community
participation. This is where community program begins. You can see a
pattern developing. And it continues.
Mayor Ferre: You're going too fast.
Mr. Gallagher: Again, you see which company has committed the most to
guarantee participation by local arts and cultural organizations. I'd
like to point out that our decision to commit a satellite up -link worth
$1,100,000 administered by WPBT was in direct response to a request from
Mr. George Dooley, President of VTBT. And we're the only applicant to have
done so. And we have designated a staff producer exclusively
Overour
look
arts channels. The last area is minority participation.
at the last comparison, it's clear that Cable System again has the
best proposal for Miami. We have more commitments for minority participation
listed in the consultants report, more funds for minority invilvement
programming projects, and $250,000 more for job training. Now, let me
summarize. In universal service, our service has the lowest cost for
installation and has no monthly charges of any kind. In home security
experience we've shown we have far more experience behind our security
offering. We also have the best price for the most service. We've shown
we have far and above the most outstanding financial commitment to
Miami. $2,500,000. We've shown we're the only company with a
substantial large system experience. And community participation, one
of the most important categories, again, our commitments to the community,
the arts and cultural organizations and minorities is the most extensive,
as shown by the many community endorsement you've heard here today.
For these reasons alone, Cable Systems should be your choice. The facts
are clear. Now I'd like to turn the podium over to Garth Reeves.
49
JUL 7 1981
10
E
Mt, Garth Reeves: Mayor Ferre, members of the Commission. I'm here to
tell you about a very special project called Miami Together. Miami
Together is a $3,600,000 commitment to guarantee positive multi -cultural
programming. Nearly $4,000,000 for community projects from the arts and
special services. Miami Together is unique to our proposal in
concept and in financial commitment. Other applicants talk of programming
projects, but none comes near in committing the dollars needed to develop
such a comprehensive project. This combination of dollars and professional
staff will get our citizens working together, understanding one another,
Black and White, Latin and non -Latin. The input of Raul, Tom, Eddie, Herbie,
and myself, and that of our advisory boards, plus Cable Systems long
and proven experience in multi -cultural community programming has resulted
in a great insight into what role community television can play in
bringing people together. Under the directorship of Dr. Manny Mendoza,
emmy award winning producer of "Que Pasa U.S.A.?", Miami Together
will take a unique and positive place in the households of Miami. The
Miami Together Action group will be available to use in full spectrum of
live and studio programming. Promote origination from anywhere in the City.
Local production units in every neighborhood will generate material that
can ease into group tensions and enhance an understanding of problems.
Interactive television can provide talk back opportunities where people
can express themselves by participating in the production process. Miami
Together is something we believe in. In fact, our basic service tier
is called Miami Together, and we have dedicated two channels expresely
for this kind of programming, in English and in Spanish. We are the only
company offering a translation center to produce bilingual programming.
The satellite uplink located at WPBT will allow national exposure for
Miami's multi -cultural programming. Mien I say our production facilities
are available to minorities, I'd like to be specific. Our capital budget
of $2,700,000 means, number one, a production studio for $250,000, up to
5,000 square feet at the Knight International Center. One in the new
Coconut Grove Fire Training FAcility, one in the Little Havana Development
Authority, and one in the Liberty City OIC. Our six community production
centers cost $192,000 and they are located in Coconut Grove, Little Havana,
Allapattah Community Center, Wynwood Center, Joe Caleb Center', and the
Kinlock Park Recreation Building. We have a central playback facility
and translation center located at the Knight Center that cost $600,000.
Additional television equipment for the County Educational Center Facility
is budgeted at $150,000 and the Digital Information Channel Input Units
located at 50 locations cost more than $500,000. Now let's be specific
because there has been some talk about numerous places. These places,
20 of them have been defined already, and I'll give you an idea where
they will be installed. The Greater Miami Chamber of Commerce, the
City of Miami Police, Information and Tourism, the Latin Chamber of
Commerce, the Miami Fire Department, Miami International Airport, Dade
County Department of Tourism, the Metro Transit Authority, Joe Caleb
Center, the Greater Miami Council of Churches, Dade County Public School
System, Wynwood Community Center, Allapattah Center, Little Havana Center,
the University of Miami Knight Center, Miami Dade Community College, United
Way, the Social Security Administration Office, Miami Employment Center,
Citizens Crime Watch of Dade County, and 30 other additional units thar
we will chose at a later date. We also have a mobile television unit
for $115,000 and the satellite uplink at WPBT for $1,100,000. This equipment
list is our solid commitment to insuring the facilities needed for
minority programming. But equipment allocations do not guarantee
community involvement. That's why we have Miami Together. Because you
need commitments to the community above and beyond mere peices of hardware,
and you need direct community involvement in the management of the system.
That is precisely why we have 5 existing advisory boards. One of which
is specifically for Miami Together, consisting of people like Bill Perry
of NAACP, Eduardo Padron of SALAD, Clark Lamandola of United Way, and
Frank McGraph of the National Council of Christians and Jews. They are
aboard right now ready with Cable Systems to put Miami Together into
operation. And we have many other minority programs which will act in
concert with Miami Together. We are committed to three specific job
training programs with technical positions. One to be taught at the
OIC Center in Liberty City, one at Miami Dade downtown, and one in
Little Havana. We are not competing with the existing programs by
creating new ones. And we have backed up our commitment with $500,000.
50 JUL 71981
Mt, Reeves (continued): Gentlemen, my
whole life in this
ble Scommunity
ystems was
built around the concept of equal opportunity.
if not
share that commitment, I would not be a part of this group. I personally
pledge that I will monitor our company's commitment to equal opportunity
and affirmative action for minorities. And now, I'd like to introduce
Raul Masvidal who will sum up our presentation. Thank you.
Mr. Raul Masvidal: Mayor Ferre, Commissioners, if you think I'm going to
stand here and submit you to a tirade on how I'm going to enrich myself
over a franchise, I have no intention of spending any more time which has
been very valuable, and I'm sure you ahve been very impressed by all
these presentation. I am a local investor in Cable Systems -Miami. I htoe
made my own personal decision without any knowledge from my p ,
turn over my investment to the City of Miami if the franchise is granted.
My interest is 3%. And I commit here tonight, to all of you, that if
Cable Systems -Miami is granted this franchise, Raul Masvidal will receive
no monitary reward or no remuneration of any kind now or in the future,
directly
or indirectly. And I stand ready to request my own attorney, Mr. Richard
Gerstein, who happens to be the president of one of our competing firms,
to sit with the City Attorney and draft an agreement that will preclude me
from doing that in the future. And let me tell you why I'm doing this. I
think that this town has been playing the minor leagues for a long time now.
I think that we should be ready to move to higher level. I think that
we're not getting anywhere by listening to 25 presentations from some of
the finest companies in the world, and some of the finest companies
in the world are here ready to come into Miami. Some of the worst may be
here too. Let me just say one more thing. I do believe, and I looked at
this thing as a private investor, and now...I am a private citizen. I do
believe that this company is the largest in the world and that Miami
should be playing in the major leagues. And in making this selection, in
selecting a franchisee, the most crucial process is sitting down and °
negotiating the contract. And when you sit down and negotiate, you go down
ddoo
or you go up. And you go against the best. And your going
company in the world, which is the largest company
intthe
world.
me And
it's
not the largest because they put together a proposal
and sell it to you tonight. It's the largest because he has been doing
this for a number of years. And it's a solid company, and it's backed
by a number of years of experience and a number of citizens you can
check.
I do believe that it's about time that we quit playing games
's move
seriously with
toe qualitywork .
And let'sof us. Wmove onetoathat. Thankcable nyounveirymmuch.
and we do n p q
ybody
se
ant
Mayor Fer?e: otherat conclude volunteers?your Allpright,ahownmanynminuteslwaswto
that,
volunteer. Anyy
for the record?
Mrs. Hirai: A few minutes less. It was 32.
Mr.. Blumberg: Mr. Mayor, could we save some of that time for rebuttal?
Mayor Ferre: Yes, that's what I'm going to do for you. How many minutes
did you say?
Mrs. Hirai: 32 minutes.
Mayor Ferre: How could it be 32 minutes when itwas
in3030minuteminutes?
presentation and the red light was supposed to go
Mr. Ongie: We've been setting these at 35 ever since the first one?
Mayor Ferre: Who told you to do that?
Mr. Ongie: The first one took 35?
Mayor Ferre: I didn't tell you to put it on 35. You put these on
30 and you record the time beyond that, so that we keep this equal for
everybody. Now, the next speaker is Six -Star Nielson Cable -Vision. You
have 30 minutes, and then we will decide who has gone over what, by how
many minutes. Why 35? It could have been 38. You had two speakers at 38.
0
51 JUL 7 1981
Mayor Ferre: At this time, as I understand it; we've had two speakets at
38, one at 32, and one at 35. Is that correct?
Mr. Ongie: Yes.
Mayor Ferre: So there will be an additional minute...5 minutes. All right,
ladies and gentlemen, Six Star -Nielson, is that the name of it? Six Star
Nielson needs 5 minutes, so we'll reconvene here in 5 minutes.
AT THIS POINT, THE CITY COMMISSION TOOK
A BRIEF RECESS AND RECONVENED WITH ALL
MEMBERS OF THE COMMISSION FOETID TO BE
PRESENT.
Mayor Ferre: All right, sir.
Mr. Jack Sutton: Thank you. Mayor Ferre, honorable Commissioners, my
name is .Tack Sutton. I reside at 5055 Collins Avenue in Miami Beach, Florida.
I am the marketing representative for Six -Star Nielson Cable -Vision of
Miami, Incorporated. It is my pleasure to introduce my colleague Mr. Don
Robinson, of Covina, California, Six -Star Nielson Cable -Vision. Mr. Robinson.
Mr. Don Robison: Thank you, Jack. Honorable Mayor, Commissioners, my name
is Don Robinson, Vice -President of franchising for Six -Star Nielson. I'm
not envious of your position here tonight. It's a tough, tough job.
We're going to show you a tape on a very brief presentation that was prepared
by 3 Calpoli Pomona students. They are on our on-the-job training program.
They have a lot of hours into this tape. It's not a slick presentation.
It was prepared in our Covina studios using public access equipment. We
brought it today to show you an example of what can be done on public access,
using students, and members of the community. The tape was prepared from
a slide presentation, charts, tapes from vendors, and from a direct feed
from our system in Covina. This should be your only example this
evening of a presentation prepared by students that is not a slick
presentation. The graphics portion of this programming following the video
tape, the first video tape, was prepared by our computer student. He used
our in-house computer and wired it in to our access equipment. We'll go
ahead and show the tape now.
AT THIS POINT, MR. ROBINSON, REPRESENTING SIX -STAR NEILSON CABLE -VISION,
MADE AN AUDIO-VISUAL PRESENTATION BEFORE THE CITY COMMISSION).
Mr. Robinson: The following tape is a sequence of rate charts comparing
the other applicants with Six -Star Nielson's low rates. The first one
has a rLt- increase by percent, followed by a rate increase by dollars,
average cost per channels to the subscriber, highest penetrated tier
rates. This again was done by a computer student, and it will continue
on through the rest of the presentation so that you'll have plenty of time
to view it, so that Mr. Pilnick will see the rates. I believe I have
heard from you Commissioners today that you are concerned that your
citizenry is best served. May I recommend a citizen advisory group from
each interest in the City of Miami review the proposals and offer their
evaluation to you in a qualitative and quantitative form. Secondly, we
are willing to negotiate a contract agreement with the City competing
againt the other 4 companies. Six-Star's management team has been in this
industry or has experience in this industry that equals 300 years. Our
president, Charles E. Smith, Jr., built the first cable system in Florida.
We stand on the merits of our proposal and we back that up, and we will
get into that in the comments section, with our technical consultant,
Mr. Robert Cowart. In closing, I would like to thank Americable for
providing you a more accurate summary of our proposal than did Mr. Pilnick
and we ask that you look for practicality in the proposal, not just blue
sky. Thank you.
0
0
7
0 .) ( i081
0
Mayor Ferre: All right. would you tell me, for the record, how marry
minutes that was in that presentation?
Mr. Ongie: It was 20 minutes.
Mayor Ferre: All right, now. My conclusion...would you turn on the lights
again? I assume that was your presentation, right? That that concluded
your presentation? All right, that's what I thought. All right, now, the
person who took the most, the group was 38 minutes. That, to be fair
about this, that means that you would therefore have 18 minutes should you
want that additional time. Then there would be, one of the firms would
have 3 minutes, and one would have 6 minutes. Is that correct?
Mr. Ongie: Yes.
Mayor Ferre: Because one took 32. Would you read out who they are?
Mr. Ongie: The first one took a total of 35 minutes, that was Telecommunication.
Mayor Ferre: So they would have 3 more minutes.
Mr. Ongie: The next one took 38 minutes, that was Americable.
Mayor Ferre: So they have none.
Mr. Ongie: Vision Cable of Miami took 38 minutes.
Mayor Ferre: They have none.
Mr. Ongie: Cable Systems of Miami took 32 minutes.
Mayor Ferre: They have 6 minutes.
Mr. Ongie: They have 6. And Six -Star Nielson took 20 minutes so they
have...
Mayor Ferre: 18.
Mr. Ongie: ...18.
Mayor Ferre: Okay. Now, are we ready to start? All right, now, let's see
if we can get a concurrence of the members of the Commission to do the
following. I would like to give each one of these 5 companies 10 minutes,
or 15. What's the... does anybody object to 15 minutes in rebuttal? Anybody
object to 15 minutes? 10?
(INAUDIBLE BACKGROUND COMMENT PLACED OUTSIDE OF THE PUBLIC RECORD)
Mayor Ferre: 15. Okay. Well, there's somebody here who wants 15. Does
anybody object to 15? Anybody object to 15 minutes in rebuttal. Okay.
Is that all right with you?
Mr. Plummer: What are we going to do after that? Are we going to close
it for the night?
Mayor Ferre: I think after that we'll let you have your questions into
the record, and then we'll get the heck out of here and come back on the
14th.
Mr. Carollo: The whole thing is, Maurice, I don't know about you all,
but, you know, it's 10:00 o'clock at night. We've been here for a good
part of the day. I don't think any of us are at 100%. In fact, I even
doubt if any of us are at 70 or 60%. And by the time another hour, when
the gloves go off, start, something, we'll be operating something less than
r
�Odoof
Mayor Ferre: Okay. Well, if we go 15 minutes by 5, that's an hour and
a half. And then, Plummer, you've got half hour to ask your questions
into the record.
53 JUL 7 1981
U
z
Mt. Plummer: I'll put my on the record.
Mayor Ferre: Okay. Let's go. All right. The first 15 minutes goes to
Vision Cable of Miami. Vision Cable. All right, you've got 15 minutes,
And we did it by drawing these numbers previously. You want to put the
machine on?
Mr. Michael Willner: My name is Michael Willner. I'm the
fewPresident
of
minutes to go
Vision Cable of Miami. And I would like to spend just
over a couple of specific points that I feel that each of the 5 of you may
want to make some of your own determinations. I'd like to comment that
TMC's evaluation, 13 volumes of information that was submitted was indeed
a task, and it was done very successfully, and I would like to offer to
you only two suggestions of changes in the rating of Vision Cable of Miami,
based on what we feel are more pertinent facts to determine whether or not
a weakness or a strength should have been awarded to Vision Cable in two
separate issues. Let me preface by saying that long before we developed
our proposal, Vision Cable purchased a number of weeks worth of advertising
in the Miami Herald and the Miami News to try to determine directly from
the residents of Miami what types of services were important to them. We
succeeded in receiving over 1,000 responses to that survey. We felt it
was the fairest way to ascertain the needs of Miami because the people
themselves directly were responding. And copies of those ads are here.
t we
You may have seen onsestinmourBut Lhis is possession ifaanybodydcaresito•seend we tstill
hem,
have the resp
Mayor Ferre: How many responded.
Mr. Willner: About 1,000. I think we had a lot more phone calls at our
office. We found out that there were 2 items in that survey which were
of utmost importance to the people of Miami. In fact, 94% of the people
that responded that wanted cable television said that two items were
either very important or important. And those two items were number 1
on our survey. That was clear reception on the local t.v. signals. And
number 16 on our survey, they wanted commercial free movies. Based on
that, we developed a proposal which was responsive at an inexpensive
rate, for the most people of Miami to receive those two major services,
among all the other services. But those two we found far and above the
most important services the people here in Miami. This one is a little
harder to read. We took it right out of our response
to Mr.
.Piibers,s
report. But let me explain it to you. It's four typical
it's titled. Those four typical subscribers are based on two
maps. Number one, what we found out from our survey were the
needs of the people in Miami, and number two, what our experience in
similar major markets around the country. Suburban New York, suburban
Tampa, other urban markets. Suburban Charlotte. And found that
the service which everybody felt was number one was their peoplrecpte
in,
by far the lease expensive with Vision Cable. For those people in this
Vision
City that cannot afford the monthly charges of cable television,
is the only applicant offering the very important reception of
channels 2, 4, 6, 7, 10, 17, 23, all the locals must carry signals
absolutely free of charge, -n monthly fee. Making cable television
clearly universally available needoof rooftoppeople ia tennas which willMiami. it is the only
service that will replace the
eventually get blown down in a windstorm or a hurricane, and need to be
replaced. In addition to that, we have 3 different levels of subscribers
all of which take at least one paid televisionoflevel. teBeciu e e Vision
again, that 94% of the people take one level p
aidclearly paired up along with Cable Systems and TCI as the least expense
buy for 94% of the subscribers. The real number is that in Clearwater
98% take at least one level of paid television of first rung moves,ht and
97% in our system in Burton County, New Jersey,
which ide
of New York City, we find that 80 subscribers here in Miami monthly
fees that if 94% of the people are going to take at least one level of pay,
we should have clearly been awarded the same number of strengths for
rates as TCI and Cable Systems. And we're asking the Commission to
reevaluate the weakness that we received because of basic rates in
which only 6% of the people were interested in that service, and give us
the same number of strengths as TCI and Cable Vision, which is 3 strengths.
54 IUD r ���
Mr. Willner (continued): The second area of contention we have with
the report. I reiterate that it was indeed a very comprehensive
report, was in the area called Percent of Budget Allocated Towards Public
Access. You'll find public access in all of our market areas
of extreme importance not only to the City
Commission during franchising, but in on -going operations. And we allocated
only 30% of our total operating local originating budget as public
access. It was the second lowest percentage. And we received a weakness
for that. We started out from by far the highest budget. So in fact,
TCI which had a public access budget of $975,000,000 received a strength,
and Americable received a strength for I believe it was a 50% public
access budget for local origination. But Americable only had 1/2 the total
budget. And we've all been talking about the dollar of commitment tonight,
and I contend that Vision did not deserve a weakness in the Percentage
of Budget Allocated Towards Public Acces, because it fact, it's the second
highest number of dollars being spent from the very highest budget. And
I repeat one other point, from the very highest commitment, personnel
in our local originating facility. Nearly twice as high as any other
applicant.
Mr. Carollo: Mr. Mayor, can the consultant answer that when he's done?
Mayor Ferre: Will the consultant make a note, please, of that so that that
can be answered. Not at this time, sir. Just make a note. Go ahead.
Mr. Willner: At this time, I would like to ask you to listen once again
to Sid Knafel, the chairman of the board of Vision Cable of Miami, and
we'll be concluding our statements with him.
Mr. Knafel: When I spoke to you earlier, I discussed and gave examples
of our community involvement and stated it was a deeply felt tradition.
Where does it come from? On one hand, it comes from Vision Cable Communications
which was built by this management as the outstanding growth company of
the cable communications industry. The company was moved 50% -a-year
over a 10 year span. This is a growth which came from service to fulfillment
a growth which came from innovation. The first operating commercial
total security system some years. aeo. The first cable to install the
Dow -Jones taro -way data retreival system both in Clearwater and New Jersey.
We're the first people to make the 54 channel proposal nearly two years ago.
A dedication to service and innovation which is now available to Miami.
And on the other hand, our tradition comes with the NewHouse organization
A 50 year old company based on community service which has built up the
second largest newspaper chain in the country, the 8th largest cable
operation in the country. It has successful radio stations, the publisher
of well known maganizes, Glamour, Mademoiselle, House and Garden. And
Random House Book Publishing concern. Together we have a track record
second to none. And a financial position of over $1,000,000,000 of
net worth. There have been requests for dollars to be discussed this
evening, and I earlier pointed out some specific commitments which
totaled $40,000,000. Acutally, over a 15 year period we will invest over
$90,000,000 in total. And that's cur plan as of now. If inflation
continues, I'm afraid that figure will be increasing. Gentlemen,
it was said before, but I ask you to consider it now, that the decision
you're going to make for your City is the most significant vote that you're
going to be making sitting in those chairs. It is a consideration of the
communications network to serve Miami for 15 years and a real practical
probability, for many years thereafter. It is a decision that cannot be
based on promise, it is a decision that has to be based on performance
and proven facts. Some small examples: Athalie Range told me that a
tri-ethnic Miami is restless unless its three groups are deeply involved.
So we asked her to be involved. And she saw that we were genuinely
tri-ethnic and she joined Vision Cable. Carrie Meek told me she wants to
train the young people of Miami to have jobs. Not only this city, but
throughout the state. I told here we were committing $2,500,000 to train
t1:_^,, and she joined Vision Cable. Armando Codina told me -[hat he
55
JUL 7 1981
Wasn't interested in entertainment. He doesn't like television, but he is
interested in the cable sytem which will deliver information to this Country's
fastest growing commercial city and he joined Vision Cable. But Anne Meyers
really summed it up. She told me that she did not want an operation where
something goes wrong. She doesn't want to be involved with at problem. She
doesn't want to be involved where it doesn't work. She joined Vision Cable.
I think if you gentlemen investigate our background, our reputation and there
will be many who haven't and do it as thoroughly as your local citizens who
have come and joined us, you too, will join Vision Cable. Thank you, very
much.
Mayor Ferre: Alright, how much time was that please?
Mr. Ongie: Eleven minutes.
Mayor Ferre: Alright, so they have four more minutes accumulating... did
they have any other time before? I just want to...
Mr. Ongie: No, they do not have any other time.
Mayor Ferre: Ok, I just want to keep this on an even keel if somebody else
wants to claim that extra time as we go around in the future. We may not
do it tonight, but I want to keep that on an even keel. Alright, the next...
Mr.... Joe do you want the answers now or do you want them after... I think
if we interrupt the flow of this...
Mr. Carollo: Yes, if he would just make a note of that and come back to
us at a later time and reply to that.
Mayor Ferre: The next presentation is Miami Telecommunications.
Mr. Paul Malden: Mayor Ferre and members of the City Commission, my name is
Paul Malden. I am Vice -President of Telecommuications Incorporated. I reside
in Denver, Colorado. Well, it's all occurred exactly as Mr. Gerstein
predicted it would when we were first up early this afternoon. Claims,
counterclaims and so on. Cable and cable franchising is a highly confusing,
complexed, technical subject. That's why cities employ consultants, because
it is all of the above. Consultants is supposed to sit and sort and come up
with evaluations. All you have heard tonight was part and parcel of the
consultant's evaluation, both in the original submissions and in the very
lengthy rebuttal process, the written rebuttal process that is, where every
company had the opportunity to in full details in writing rebut to Pilnick's
findings. But one fact remains, after all the rhetoric is over with Miami
Telecommunications still winds up with more strengths and fewer weaknesses
than any other applicant. Let me point out a few specifics, however, that
I'm afraid are part of the whole confusing process. I want to point out
first, that we have great admiration and respect for most of our peers in
this business. Somebody here said we have tonight some of the finest cable
systems in the world here and perhaps some of the worst, that's very true.
Let me point out just a few implausible, if you will, problems that I have
observed. Let's talk about an up link that our colleagues in Cablesystems
were proud of. They claim they are the only one, that's not true. We
also proposed an up link, but there was a major difference. We proposed
ours in year one. We did proposed an up link. We also proposed an arts
channel, -:.ay were not the only ones. They said the; tiave the only large
system experience or more large system experience and they showed our very
large number of cable systems. That's true. We operate... in fact the
number is now over six hundred just since they made those slides. We operate
the second largest cable system in the United States, with a hundred forty-eight
thousand subscribers served from a single head end in the Pittsburgh suburb.
Community endorsements, we chose not to load the council chamber today. We
could have invited lots of folks. We interviewed over eleven hundred people
during our process. We chose not to have them come because we have seen it
back fire in other situations. Our proposal has about fifty letters in it
of the same types of endorsements. The U.L. situation that Mr. Pomerance
referred to, he is correct as far as he went. He is not correct. tie neeu5
to read our proposal again. We weren't referring to the equipment, all the
er:i,4n ono- Tokam, Pioneer,.. (inaudible).. and the rest of it, of course,
it's U.L. approved. We are talking about a system of a private guard going
out to investigate the call and that is a requirement not only of the Miami
Police Force, but of U.L. and we did propose that. Let's talk about the
universal tier. The slide again, was inaccurate. It's a totally different
gl
C
J t 7 i Z.$
ra
item. There is a cross subsidy involved in what Cablesystems were proposing
in theirs not in ours. We are charging for the convertor so that those who are
paying for the higher tiers of service don't subsidize those on the free tier
of service. Let's address the institutional network. Mr. Pilnick is a proclaimed
expert in the country on institutional networks. I know. I ran up against him
in other cities on this very subject. The Canadians would have you believe that
it's proper to have an institutional network combined with the home subscriber
network. We don't agree and I don't think the consultant does either. Why,
for example, are the Canadians construction cost the lowest of all? By the
time we reach year four, except for Americable Ana I can go on.
Let me talk about Americable for a moment. We are very intrigued by the site
that Mr. Hermanousky talked about. He is right, that site coordinates. But
I want you to know that included in our proposal were photograph of the people
and the equipment. We actually brought earth stations into the City along
with single strength meters, field testing equipment and we measured on every
single one of our four HUB sites and gentlemen they do coordinate and they
are so confirmed in our proposal and any engineer in the country who knows what
he is talking about will confirm that those sites do coordinate. I could go
on, there is more, there is no point in it. The fact is that after all of
this we still have more strengths and fewer weaknesEes. One last thing that
I want to point out and our friends from the North have to bear this out, but I must
point something out. We in the U. S. are not permitted to do business in
Canada. I still have to voice my objection to the folks North of the border
being permitted to do business here when we are not permitted to do business
in Canada. We ask for nothing more than reciprocity. I will leave that
subject on that. There is two other things that I need to talk about. On
of the applicants discussed TCI's lawsuits and some allegations that we have
unbuilt systems. I don't want to get into name calling, I will remain... I
will try to be more dignified than that. We have no unbuilt systems. We are
in business to build systems. Yes, we have a few systems that were late in
being completed. In the early 70's every cable company in this business had
systems that were late being completed. And they were right though, a couple
of those systems are not complete today and that's correct because we are
still building new development in those cities as they come up. It's patently
absurd what they said and we would be happy to document that. Lawsuits, I
can only say that we are not getting into a numbers game with the Canadian
company. We are the two largest cable companies in the world. We now operate
over six hundred systems. We have two lawsuits that go along with those
six hundred systems. The fact of the matter is, that TCI has specialized over
the last three years of buying sick systems and making them well again. When
you buy sick systems, the reason they are for sale is because they have lawsuits,
they have broken promises and they have problems and we have inherited those
problems. I would like to turn some time over to Mr. Dan Paul.
Mr. Dan Paul: Mr. Mayor and members of the Commission, it's late and I want
to leave some time so I can get an assignment from Mr. Masvidal of
his stock before I go home tonight. Maybe I can get it assigned for benefits
that they want. Since he doesn't want it we might as well hedge our bets.
There is one little comment I did want to make in reference to Americable's
presentation and that relates... you know, to live in glass houses ordinarily
you don't throw stones and I don't know that it would be worth digging in
the bottom of the pile to answer that kind of presentation, but I think you
might judge the whoit accuracy of the presentation just by askin- your staff
to check Americable's record in Dade County and particular in two areas,
financing difficulties in putting in the Dade County system and the lack of
compliance with construction standards. And also, on Americable's promises
about the quality of their system. Ask them why they are constructing the
system now in Dade County that isn't up to the state of the art. There is
no two way capability. Promises, performance is what we are talking about.
I think Miami Telecommuications would be blushed to be constructing
such an antiquated system in this day and age. One thing though, we do agree
with Americable on. No one else is offering free installation for forty-five
days. We are offering it for sixty. I think you have now reached the point
where you have got to analyze and strain through all the complexities and the
opinions and claims and decide which cable t.v. applicant is qualified to
best serve the needs of the people of Miami. I only want to leave you with
a few facts to think about at this late hour. Fact one, Miami Telecommunications
and its affiliated group is one of the two largest and most experienced cable
operators in the entire cable industry. Fact two, Miami Telecommunications
is the strongest financially of all the applicants. Fact three, our group
will construct more miles in 1981 and 1982 than all the other applicants
here tonight combined. Fact four, Miami Telecommunications received the highest
91 3'7 JUL 7 1981
it 4
Appraisal by the City's consultant. Fact five, Miami Telecommunications is
the only applicant to guarantee a local voice and ultimate loc,l control in
the management of the cable system. Lastly, remember Miami Telecommunications
has presented the proposal with the most strengths and the fewest weaknesses.
I think to this point you have gone about the selection process in the most
professional way by hiring one of the best professionals in the business to
advise you. You sent out the message early on that politics didn't play well
on the two. In making the decision you have to represent the most important
group that has not made a formal presentation here tonight to the public.
In this matter you are the public's conscience and the public as you know,
is interested in one thing, who is going to give them the best serve and the
best value at the best price. I think as you make this important decision all
we ask is that you continue to approach it in the same professional way that
you have led the way to this point. The eyes of the entire city are on you.
A decision based on strengths and weaknesses of the applicants will be above
criticism by anyone. Thank you, for listening to our presentation.
Mr. Ongie: Twelve minutes used and they had three from before.
Mayor Ferre: Alright, let's move along now. The next presentation is Sixstar
Neilson Cable Vision of Miami. Are they here?
UNIDENTIFIED SPEAKER: Honorable Mayor and Commissioners, your friends at
Sixstar Neilson Cable Vision would not like to get into a battle with the
rest of these companies. We will wait for the question and answer period.
Mayor Ferre: Thank you, sir. Alright, the next fifteen minute rebuttal
point is Americable of Greater Miami.
(BACKGROUND COM2•1ENTS OFF THE PUBLIC RECORD)
Mr. Ken Meyers: Mr. Mayor and members of the Commission, we want to clarify
first of all, our application on minority programming and local access channels.
There seems to have been a slight confusion with respect to that in the
consultant's report. We want to apologize if our application was unclear of
this in some respect. We were professional cable operator, we are not
professional application writers, but... and we didn't list local origination
programming a second time in our application as minority programming, but
here is the list of local and minority programming Americable offers the
City of Miami which is in those applications, although, disbursed throughout
the appliation. Twenty-six local origination channels, Spanish, Black, Jewish,
Triethnic channels and studios, four triethnic studios. Spanish job... Miami
job opportunity channels, Spanish twenty-four hour new channels, Spanish public
access channels, Spanish Miami community bulletin board channels, Spanish
cable t.v. programs channel, Library local origination, Dade County Schools,
emergency operation center, City of Miami community bulletin board, University
of Miami local origination channel, Miami job opportunities local channel,
Sunshine State network, tourist guide, cable t.v. programs, English channels,
Florida International University local channel, Little Havana community access
channel, Allapattah community access channel, Manor Park community access
channel, Little River community access channel, Coconut Grove community access
channel, Flagamy community access channel and so on down the line. Twenty-six
local access channels when we were only credited with two. So, that we believe
that, that should have been a strength along with all the other applicants
and not designated as the consultant did initially. We have as much, if not
more, as any of the applicants in this very important area. Now, on the
question that Dan Paul raised in a quick shot when he was up regarding
Americable's record in Dade County. Well, I don't know about what he has
read or saw, but I saw the Miami News summary on July 4th in which they listed
all the applicants and it summarizes some of the past histories of some of
the applicants and in Americable's it quote Bob Gringle who until recently
was the County's cable t.v. coordinator and now head of the Zoning Department
for the County and he says Americable is doing a good job in Dade County in
construction. So, I don't quite understand his comments. Now, as to
financialy capability on equity, we want to clear another item in the
consultants comments. The consultant indicated, rightly so, that Mr.
F7nr-.-.+-.•.�L�, did not list in his additional applicant and that was a mistake,
his equity position and therefore, it's shown as a technical weakness as
against the others. Mr. Hermanowsky apologizes for that and corrected it
by filing his network statement, which incidentally shows over twenty million
dollars which he has personally committed to this Miami system. Mr. Pilnick,
gl 58
JUL 7 1981
it 0
,when he got up indicated that Mr. Hermanousky did correct it, but he didn't
tell you what the equity position of Mr. Hermanousky was. We would like to
show you that and indicate that, that is a strength. Now, on the question of
payments for local programming that many of the applicants put into their
applications. I have indicated a strength for doing so in minority programming.
Sure, it's easy gentlemen to say in an application that you are going to give
the City five hundred thousand dollars for local programming or a million
dollars or two and a half million dollars in advance fees like one of the
applicants did. It's easy to do that when you are projecting to take to New
York for instance, a one hundred forty-five million dollar profit over the
fifteen year franchise like Vision projects in its own application or when you
will take out of Florida to California in managements fee ten million fifty-seven
thousand and ninety-eight million dollars in profits as Sixstar proposes to do
over the next fifteen years. Or when you are taking out of Florida to Denver
twenty-seven million dollars in management fees as Telecommunications proposes
and a hundred thirty-eight million dollars in profits as they propose to do
in their application or when you are taking out of Florida to Canada nine
million six hundred eighty-six thousand dollars in management fees like Cablesystems
proposes to do and one hundred million dollars, one hundred million seven hundred
thousand dollars in profits like they propose to do. on the other hand
Americable's management fee over fifteen years is three hundred thirty-three
thousand dollars which goes to its Miami headquarters. Now, on the question of
local citizens attached to these applications. I want to say gentlemen, and
I think that everybody in this room knows that I have the greatest amount of
respect and admiration for Athalie Range, for Carrie Meek, for Dick Gerstein,
for Barry Kuten and Hank Green and Meyer .nd all the other persons who have
been attached to these applications as local citizen and I... one thing I
said was intended to indicate otherwise, that the fact remains that the only
applicant before you now that is truly home based is Americable and the fact
still remains that the obvious rationale, the obvious rationale of these
essentially out of state and in some instances foreign companies is their
rationale in attaching local investors was stated by themselves. I'm quoting
from the Miami News. TCI, quoting Paul Halden, the Vice -President of TCI
Taft. "We didn't know the community" said Faul, the Vice -President of TCI
Taft. "We need advise to localize the proposal, to localize the proposal.
We try not to get involved in politics". Now, Vision, what they said. Michael
Milner, Vice -President of Vision Cable said "It helps to have local input
so the community can be responsive to the needs of the community. Sitting here
in New York, we can't respond. Sitting here in New York, we can't respond".
That's Vision's statement themselves. So, I without any... casting any
dispersions on these people who have attached themselves to these applications,
I think I was attacking and I think you understand that, the motivations of
these essentially foreign and out of state applicants in affiliating these
people to them. I think when all the dust is settled and you look at these
proposals and you review again the indication of the consultant that all of
these applicants will do a good job and that they all capable of doing the
job, that what you will do is ask yourselves a question, what's best for
Miami?, where is the money going to go in the huge profits that are going to
be made in this franchise?, and who is truly the person with a local track
record, the local experience, local performance, local capabilities who
truly calls Miami its home and I think you will come up with the right answer.
Mr. Carollo: So far this is better than anything I want to see in November.
Mayor Ferre: What was the timing of thatr
Mr. Ongie: He used nine minutes.
Mayor Ferre: Nine minutes. Senator, you got some extra time coming later
on. Just wanted you to know that. Alright, we have Cablesystems of Miami
is last fifteen minute rebuttal presentation.
Mr. Lynn: Honorable Mayor and members of the Commission, I just wanted
to clarify one or two points if I could. First, I would like to salute
Senator Meyers. I think that one certainly enjoys the report and
and I think he is doing a superb job for his client. I would like to just reiterate
that to Mr, Plummer, that we have .......civic amendments in the so-called
..........that Carl Pilnick mentioned earlier (remainder of statement inaudible.
....show that I think that we
can do it in two years. He talked of the importance of the system size and
of experience in these complex systems, we have showed, I think our depth
in this area. He talked of the up links. It's true Mr. Halden mentioned
that ours is in year two. The reason we put it in year two was we are
gl 59 JUL 7 ?)31
ir C
convinced from our experience, for instance, it takes at least a year to get
that machined licensed and we thought it would be prudent to list them in
year two, that it would be reasonably ........ I was frankly, just a bit
surprised of the comments of Mr. Halden of TCI regarding the Canadian issue.
His vartner Taft Broadcasting proudly mentioned tonight, this afternoon
a new investment that his company had made of over a hundred million dollars
in Toronto and I frankly think it's a terrific project. We are delighted
to have and I am pleased, I really am, they have chosen to invest in Toronto.
But I surely... I can't see how he is going to object to our now wanting to invest
in Miami. Maybe Tom Alexander... Tom Gallagher, Representative Gallagher will
have a comment or two on that.
Mr. Tom Gallagher: I guess... and it's really not fair for the Canadians to
have to justify being Canadian, but I will say this that I was very instrumental
in going to Toronto after checking and looking into many, many systems and many,
many people that operate those systems and getting them to come down here.
It took about four months to get them to finally commit to come and to be involved
in this City of Miami, because we really believe that's the best system. We
believe that they are the best system operators in the world and that's why
we went to there and brought them down here. So, I guess I really wouldn't
want them to have to sit and try to justify that. It's our fault, if it is
a fault.
Mr. Lynn: We don't think it is their fault. We are very pleased to be here.
Finally, we would like to take just a bit about the institutional trunk issues.
It's one that's being flogged a bit today and we would like to deal with the
system a little more and I would like to ask Robert , he is our
Vice -President of operations and he would be responsible for building this
system to comment briefly on that.
Mr. Robert Thank you, Bill. It is appropriate that we comment on
this item because perhaps as I think you heard last Friday, if it wasn't for
the difference of opinion that we have with your fine consultant we would
probably be standing before you as the first ranked company. We do have a
difference of opinion and I think it's healthy to have a difference of opinion,
but I would like to share with you why we think we are right. As Mr, Pilnick
pointed out, the institutional system is a business just as the cable side is
a business, interactivity is a business. These are businesses and we know
about that, because I don't think this has been said before, but we operate
institutional systems. I'm not quite sure who else does, but I think we know
something about them, because we do. We transmit data, we transmit video,
we transmit info taps. So, one of the things that we have learned is that
it's extremely important as to who we can market those products to, because
we talked about cross sudsidization tonight and at other time. I don't think
we want the cable subcribers to be cross subsidizing the institutional users
and so by proposing an integrated system we are able to place every home,
every business, every public service institution in this City in front of the
institutional service. It's a larger market place. It's more people than
we can market and service too and make it work. I might quote from Mr. Pilnick's
report also. Page 31 of his report he talked about the dollars. Let me
summarize, 2.986 million dollars institutional commitment, Cablesystems.
Americable, eight hundred thousand. TCI, eight hundred thousand, Sixstar, Six
hundred eighty-five thousand, Vision, less than seven hundred thousand. Let
me say it again, Cablesystems, 2.98 million dollars, page 31. We are surprised
that overall we were not ranked higher. It is an integrated system and there
are other consultants who feel differently about it. , might just quote another
advantage from the cable television information centers report at Saint Paul
"An advantage of the intergraded network over the network using the dedicated
institutional cable is the channels can easily be reallocated for other uses".
So, very simply, I think we have a difference of opinion. A difference of
opinion which has unfortunately penalized us from ranking one which we firmly
believe in is one that will be successful in Miami.
Mayor Ferre: I want Mr. Pilnick, a further discussion on this issue when we
get to the...
Mr. Tocn Gallagher: This is an important decision for you and we urge you to
once again, to consider the following; First, urban experience, a must and
Cablesystems of Miami has the second state of the art system. Cablesystems of
Miami has the know how to build sophisticated two-way planning. Third, home
security, a proven superior. system. Fourth, financial strength, a hard bank
letter and the backing of Roger's Cablesystems. The world's largest cable
company. Fifth, final-Icial help to the City now. I4ow, when it needs extra help
2.5 million dollars. Sixth, the minority commitments, second to none. And
gl
60
JUL 7 1981
0
seventh, Miami together community programming initiatives advise report.
Finally, Mr. Mayor and members of the Commission, I would like to salute
you on behalf of, I'm sure of all the cable companies here, on the way in which
these hearings areI think wedallefeellwe havewhadldecent hearingshandatherwhole
fair shake here.
re
process being conduct ed1 ofhtheecableecompanies whest of the n Itsay,
hank you,Ivery umuch.
I speak on behalf of al
t concludes.... would you tell us the time into
Mayor Ferre: Alright, now, tha
the record?
Mr. Ongie: Seven minutes used and they have six minutes from before.
Mayor Ferre: Seven minutes used?
Mr. Ongie: Yes, sir.
Mayor Ferre: Alright, now, before we breakup today I want you to annouce
what the accumulated extra time thItthinkthese
wedifferent
going tocompanies
selectare
alsolnantorder
have, because at the next meeting intention
for whatever final presentations might be forthcoming
makeup that my time if they
to give those who have spoken less the opportunity ours, sir, for
so desired at the last meeting. Now, Mr. Plummer, the floor is y
questions.
t I
art
Mr. Plummer: Mr. Mayor, I think it's one which Inly fair brought upabeforelandtreallytinwhat factI
think is the most important
I will abide by the Commission's decision. I would like if it's in the form o
a motion or however iis� Mho Mayor, I determinetinnthosesareasrofnt-tfromt113 on
Commission, if possible,L7'
Dir. Mayor. It is my feeling that we need to be
relates to the City needs,
umber of cases. I think that it is
more specific in this area in a great n
ve lawsuits in the future, that we
necessary that if we are not going to ha
in people down to dollar figures, that
make those determinations now, that we p
we pin them down to a time table so that we can measure these, one company
t's
moti
against another and Mr. Mayon or how you want
r, l ,Idosonallyknowfeellthatait iso important. And...
to handle that Mr. Mlayor, P
but I will abide by the Commission's ruling, of course.
Mayor Ferre: Alright, Mr. Lacasa, Father Gibson,
Commissioner Plummer has
posed a question which has oughttogetsomeoffarstatementwe get tfroCommisrsattorney.
input on this, I think we o g don't you restate the question in brief
Alright, the question... J. L., why
form?
Mr, plummer; Mr. Lacasa and Father, did you hear what I said before?
Rev. Gibson: Go right on.
Mr. Plummer: Ok. Armando, on the relation to City needs, in my estimation
it is very general. It is not specific. You have seen and I have seen that
in the past of where you get yourself into real kinds of problems isa Team
you don't pinpoint and you leave things in very broad terminology is
concerned for some of the broad terminology here. I think wiat'ntsneed
dollars
some way shape or form is to pinpoint it down to wit.hat it rep
and a time table as to when they
w, I haveos se t before I willWe nabideow eby they are m a
o do
fifteen year time frame.
Commission's majority thinking.
Mayor Ferre: Alright, Mr. City Attorney, you heard the question, let me
uestion that I would like an opinion from you on. As we all
pose the legal q Applicants and
know cable applications are fraught with lawsuits of unsuccessful
successful applicants, etc., etc. The concern that I would have is that a
delineation of the questions posed by Plummer about more specificity could
leave us open for the claim that we open it up for changes by
delineation. Secondly, it also, my question to you is for you to cover also,
the possibility of the legal challenge that could come by saying that it was
not fair because in some cases where there are blanks that would in a way
preclude, in other words, what's the difference between leaving
he somethifiing
cations
blank and leaving something vague
of those two general areas. And lastly, I would like to ask you if there is
a way that we can legally satisfy what Commiioner Plummer do that
ssquestions.
in your opinion would be legally safe. So, those are three
gl JUL 71981
0
Mri, Knox: I think it is pertinent in response to that question, is to read
into the record a portion of the request for proposals which relates to amendments
to applications and that provision in the request for proposals indicates that
"Substantive amendments to proposals will not be considered except to acknowledge
involuntary changes such as the change in ownership due to death. Correction of
inadvertent errors submitted prior to the filing deadline will be considered.
Correction of errors submitted after the filing date maybe considered at the
discretion of the City or its consultant. If the applicant submit with it's
correction sufficient information to prove that the error is inadvertent"and
probably the most significant portion of that provision in a case that "Additional
information or data maybe requested by the City or its consultant if in their
judgement this would aid in preparing a fair and accurate analysis". So
in order to answer the question there would have to be a determination made by
the City Commission or the consultant that additional information of a nature
which would clarify information which has already been submitted to the City
Commission if the City Commission determines that this information is necessary
in order to prepare a fair and accurate analysis of the proposal.
Mr. Plummer: Did I win or lose?
Mayor Ferre: Could we ask the assistant City Attorney to give us a legal
opinion on the City Attorney's interpretation?
Mr. Plummer: It's fair and accurate, he said .••
Mayor Ferre: Oh, I see. Well, that clarifies it. Plummer, it falls in your
court.
Mr. Plummer: Well, I don't know where I stand. Are you saying that I can
ask for such or you saying I... Look, I'm not asking them to change anything.
I would be very much opposed to them changing anything. An error is an error.
I don't say this is an error. I am merely saying that in areas that is very
broad and without dollars or time tables that there needs to be a clarification.
Now, either the rest of the Commissioners agree with me or they don't. And you
know,....
Mayor Ferre: Well, but I think that, you know, you are asking.... I always
speak for myself. Obviously, you are asking me whether I agree with you. It
depends on the legal ramifications. And the. City Attorney tells me that we
are treading on dangerous grounds and that's thin ice, then I don't agree with
you. If the City Attorney tells me that he thinks that, that something that
has some risk, but he in his opinion... and obviously, it's a guess on his part,
because, you know, lawyer make believe that it's all science, but it isn't, half of it
is guess work, but I have got to be guided by his guess work at this point.
And if he tells me that he thinks that we can safely do that, then Plummer,
I would go along with you. I mean, that's my personal opinion.
Mr. Knox: Alright, I will try to say it in English this time.
Mayor Ferre: We will recognize the applicants who may want to have input into
this and Plummer asked previously whether or not they would voluntarily. We
might get it that way, I don't know. Let's go for the City Attorney.
Mr. Knox: Alright, we can take a sample statement which has been submittea ;Dy
a company that there will be community origination points at numerous minority
organizations. If the City Commission feels that, that statement needs to
be clarified with some specificity then the City Commission can elicit that
information. That is not to say that anything new maybe added by any of the
applicants. If there is a statement which has been submitted to the City
Commission that the City Commission or the consultant feels is necessary to
be made more specific or to clarify in order that it may make a fair and
accurate assessment, then having made that finding it would appear that those
kinds of questions could be answered.
Mr. Plummer: Then let me ask Mr. Pilnick. Mr. Pilnick, do you feel that it
would be helpful to me or to members of this Commission to have that additional
information?
Mr. Pilnick: Commissioner Plummer, I think it would be helpful, but I still
would suggest against it for a couple of reasons. I think that many of the
statements that are ambiguous are intentionally ambiguous. The companies, again,
had several months to prepare their proposals. Most of them have been submitting
I
gl 62
JUL 7
proposals for years to various cities. Some of these questions have come up
before in other cities, the question of clarification. I think in many cases
it's an attempt to have it both ways. It's an attempt on the company's part
to seem to be offering as many things as possible without being backed into
a corner prematurely on the question of how much it will cost, when it will be
provided and what happens if it's not provided. So, that I don't think we are
talking about errors. I think we are talking about a choice that the companies
have made in using the wording that they did use and I think that if you allow
them to open it up, what you are doing is... the cards are now all on the table.
Every competitor knows every other competitor's bid and if a competitor feels
that it maybe in third place or second place it's going to push. It's going
to push a little bit on it's responses to your questions. So, that I think
I understand what you are saying and I think you are right. I think you...
the City deserves to have specific responses, but I think in many cases these
proposals are written this way.
Mr. Plummer: Can it be done in negotiation?
Mr. Pilnick: I think it can be done in negotiation and most easily done if
you select one company to negotiate with. I think if you are talking about
simultaneous negotiations with more than one company you are in the same problem
again.
Mayor Ferre: J. L., may I interrupt your series of questions? Mr. Pilnick,
don't go because this is in that line that Mr. Plummer, who has the floor is
asking. I would be concerned if this Commission chooses "X" company and you
get into negotiations, that you would include in the negotiations things that
"X" company did not completely include, but that company "y, Z and A" included
and then allow them to expand and I think that is even worse.
Mr. Pilnick: Well, the City has a choice in that respect, Mr. mayor'...
Mayor Ferre: You see, in other words,... excuse me. What I'm trying to say
is that Plummer may be right, that I would rather have that kind of goings on
up front ahead rather than this Commission select and then in the negotiations
you do it, which is what you kind of implied when we discussed this, saying that
you know, you can always be more specific and that I would not want that
specificity in the negotiation process with the selected company to be expanded
beyond the scope of what that particular company has said it will do or did not
say. And if the company has left that area blank, I don't want you in your
negotiations coming back and filling it.
Mr. Plummer: Mr. Mayor, let me make my point clear. I would be very opposed
to any company having the right to expand upon their bid. That's not the
point at all, to neither delete nor expand. I am saying to clarify. That's
all I am saying.
Mr. Pilnick: Commissioner Plummer, if you just take one specific example as
I indicated before of the three communications vans for the Police Department.
If a company wishes to make it's maximum effort towards being upgraded in your
estimation, it originally might have budgeted fifty thousand dollars each for
those vans, if you now ask them to give you a price on those vans they may
put a quarter of a million dollars each for those vans, which does increase
their commitment, obviously, but it also, in my opinion is the effect of them
.,:.'^raging their original intent. And with respect to what Mayor Ferre said,
I think that the City does have a choice once you go into negotiations with
a particular company of deciding whether all you want to do is clarify and
put specific amounts on what that company has proposed or whether you want
to open new areas. But I think the basic question comes down to, in my opinion,
I believe you have to make your decision on the way you evaluate the proposals
right now.
Mr. Plummer: Alright, so then to sum the substance of it is to leave it alone.
Mr. Pilnick: I would suggest that, sir.
Mr. Plummer: Alright, Mr. Pilnick, most of these questions I want to ask
of ^u so I am not being bias. We heard from one company the up front, initial
amount of money they would give to the City. I was most adamant when we
were preparing the RFP that all companies be made mandatory to give an annual
minimum guarantee. How many of the other companies have given an annual
minimum guarantee for the duration of this fifteen years?
gl 63
JUL 7 1981
Mt. Vilnick: I don't believe the other companies specified, but I just would
like to perhaps correct one comment. You talked about a gift, an up front gift.
This is not a gift, this is a loan. This is an advance of future franchise
fees. If the company pays it now, it doesn't pay it later. If you use the
money for an operating commitment, such as hiring more policemen as was mentioned,
then next year you have got to dig into your own pockets to keep the policemen
going. so, that I'm not saying it's bad necessarily. I'm saying that you have
to understand it for what it is. It is a prepayment of franchise fees that
would be due later.
Mr. Plummer: well, how much of it...
Rev. Gibson: Isn't it also true, isn't it also true... let's put this on the
table. Isn't it also true that it puts the big company at an advantage?
Mr. Pilnick: well, any company that has enough...
Rev. Gibson: At that point the big company is in advantage that has more
reserve. I would be opposed to that. That's not fair. I want to make sure
that's in the record.
Mr. Plummer: Repeat that, Father.
Rev. Gibson: If the consideration is that the company that promised to pay
its franchise fee in front, so we could use it is exercised, I'm saying that's
unfair to any middle company or small company. Now, you know, let's put that
on the table as being fair play. I would be unalterably opposed to it. Now,
if you put your money up in front, you know what I want to say "Thank you,
God". That's right, because later on, you know, I'm not going to get it.
Mr. Plummer: Mr. Pilnick, I... it's brought to my attention that in the
ordinance, that it's a minimum of five hundred thousand dollars a year. Is
this possibly why no one made comment on it?
Mr. Pilnick: Well, I believe that if they don't make comment on it then, in
effect, they would have to comply with the ordinance requirement. If anyone
wishes to offer more as one company did, then at least, as an up front advance
that's their prerogative.
Mr. Plummer: Well, do I understand that all five companies being represented
here this evening and hearing no one contest to the negative, that in fact,
that is accepted as fact?
Mr. Pilnick: Right now, Commissioner, it's a requirement by ordinance of the
City and unless they take exception to it they must comply.
Mr. Plummer: Alright. I was very concerned in putting the RFP together of
what money in effect, was totally dedicated to the Miami system and could not
be used for any other of their operation. I don't find that figure.
Mr. Pilnick: I think that's a hard thing to respond to. I think every company,
if it applies for a major franchise make sure that it has the money available
and that money presumably is available until the time that you make a decision
either for or against a particular company. In that time if you were to take
considerable period before you have made your determination, many of these
companies bidding to other franchise areas and they may have new financial
commitments.
Mr. Plummer: That was our concern.
Mr. Pilnick: I think they will all claim that the money for Miami is reserved
for Miami until they are either in or out.
Mr. Plummer: Can that be locked in, in negotiation?
Mr. Pilnick: Well, I think you can certainly get evidence from their
corporate finance people and from their banks that the money is available.
;:r. cr: And I want to tell you something, not you Mr. Gary. Mr. Merrill,
some of these things that this Commission was so adamant and spent so much time
in developing the questions for this RFP, I don't find here coming out the
way I think this Commission intented them to be.
gl
64
JUL 7 '�98�
0
(CbW,MNT INAUDIBLE)
Mr. Plummer: Well, you might have put it in, but I don't see the answers and
that's what bothers me. I noticed with one of the companies that they did
in fact, give a number of how many channels they would give to the exclusive
use of the City. I did not find this in other applications.
Mr. Pilnick: There is in the ordinance, I believe, Commissioner, a requirement
for some minimum commitment of channels to the City.
Mr. Plummer: How many is it? You see, let me tell you what bothers me, Mr.
Pilnick. We have from ---right or wrong ---the Fire Department an evaluation by
them of what it will cost in their estimation to activate one of these channels
and keep it active for either fire training or fire prevention or things of
that nature. Now, I am concerned that they, the company that's chosen, gives
us a channel and we can't afford to use it. That's a deep concern and I don't
find that covered in this.
Mr. Pilnick: That's even more of a concern for the community channels I think,
because many of the community groups have even less resources than the City
has respect to using a channel.
Mr. Plummmer: And how do we correct that?
Mr. Pilnick: Well, you have to evaluate what they have committed, at least,
what you can understand of what they have committed towards support for
programming. Support, both for City Government Agencies and for local groups.
Some of the support they have listed is specific. The dollars they will spend
on facilities, some of the dollars that they will make available for grant
purposes or for providing support. Some of the support as indicated is not
specific and I think that the areas that are not specific do have to be clarified.
But I think... I would suggest that, that be part of the negotiation process.
Mr. Plummer: That is proper in the negotiation?
Mr. Pilnick: Yes, sir.
Mr. Plummer: You spoke to the rates to subscribers...
Mr. Pilnick: Yes.
Mr. Plummer: ... and I think, don't hold me to this, that pulling from the
transcripts of the last meeting of which I was not here, you made the comment
to not give too, much as I recall your wording, don't give too, much gravity
to the evaluation of rates because you should be more concerned with the
quality of the service and because that the quality of the service could vary,
the rates would be different. Would you go into that, plus, would you also
answer for me, since you deal nationwide, how do these particular rates go
nationwide?
Mr. Pilnick: Well, to answer the second question first, they are what I would
call bargain basement or loss leader rates in the sense that almost every
company bidding for a new franchise will quote rates for more services and more
complexed services than they are actually charging in systems that they are
already operating. And that's one of the benefits or enticements that they put
into the franchise proposals to make the offer look attractive. So, if you
are asking me are these rates that the companies would really like to have
and perhaps feel that they should have, my general response would be, I think
they are lower than what most companies feel is probably realistic for the
system. That's one reason I think why I suggest that you look carefully at
rates, that they are bargain basement rates usually going in. Secondly, the
rates are only guaranteed initially. The only commitment you have is the
guarantee that the company gives you with respect to how long it will keep
those initial rates for us and even with the best guarantees that isn't
very long, because if the system takes two to three years to build and if
they guarantee the rates for two to three years , then the first subscriber
on is faced with a rate increase in many cases before the last subcriber
actually is connected.
Mr. Plummer: Then I am mistaken. It was my understanding that the guaranteed
rate was only from the time that the system was operational.
gl
65 JUL 71981
Mi, Pilnick: If the wording is different for the various companies and I think
if you look at the guarantee, a specific summary of the guarantee I can read to
You.
(COMMENT INAUDIBLE)
Mr. Pilnick: No, that's the advantage... the weakness and strength column,
but in the original summary...
Mr. Plummer; Ok, Mr. Pilnick?
Mr. Pilnick: Yes.
Mr. Plummer: In the ordinance for cable television--- I knew it was somewhere
here--- "Initial basic subcriber rates shall be effective for a minimum of two
years from the date of commencing operation or until the licensee has completed
all construction as indicated in his construction time table, whichever is longer".
Mr. Pilnick: well, if you take the first requirement you have two years from
the date it commences operations. They count the date it commences operations
as the date they get their first subscriber on the system. They ususally open
up portions of the system in various parts of the City on a phase basis. So,
that one portion of the City may get service today, that would be their starting
date. Other portions of the City would get service sequentially later on,
perhaps three or six months later and if the system takes two years to construct,
by the time }hey have completed construction and are turning and connecting the
last subscriber, their two years are up and they are then, entitled to come
back to you and ask you for a rate increase. You are not necessarily obliged
to give it to them, but their guarantee has run out at that particular time.
Mr. Plummer: Are you saying then, that the time table of the two or three
years that were in all of the proposals is for a completed system or the first
subscriber on the system?
Mr. Pilnick: well, I wanted to get the exact wording and so that I can respond
to that. Alright, on pages 76 and 77 of the initial report let me read how
the applicants responded. Americable, guarantees the rates until completion
of system construction. That would mean that on the day they complete system
construction or the date the system is certified as being complete, that guarantee
period runs out then and that could be the day that the last subscriber is
connected. At that point they could come back to you for a request for rate
increase. I think three other of the cable companies also guarantee until
completion of system construction. So, essentially four companies are bidding
the same. One company, Cablesystems of Miami, guarantees the rates for three
years from the date of franchise award. Now, they are projecting a two year
construction schedule. If they can finish the construction within the two
year, if they can get started perhaps three to six months after the franchise
award, then the guarantee would be based on the date of the franchise award,
but whether it's better or worst than what the other applicants are offering
would depend on whether they met their schedule or not. If they took, for
example, five years to construct the system instead of two years their guarantee
would still only be for three years from the date of franchise award, in that
case they would be requesting a rate increase before they have completed
construction, which would be worse than the other companies guarantee. If they
can build the _:stem in a year and a half or less than two years, their
guarantee would be better than the others. So, whether it's better or worse
depends on how well they meet their construction schedule.
Mr. Lacasa: Which one in your opinion is the best guarantee as far as the
rates are concerned?
Mr. Pilnick: I don't think that there is that much difference between them.
Mr. Lacasa: How could it be, because actually, this last one that you were
explaining now is practically no guarantee at all, but at the very least
is a year or may be even less, because we are talking about finishing the
construction somewhere between two and three years. The other one guarantees
o1,1y `.lit rates up to the point of finishing construction. So, actually, what
that is doing is guaranteeing only the rate to those original subscribers at
the time of the completion of the work. So there is quite a difference there.
And neither one of the two, I think, that is highly satisfactory.
gl 'V
JUL 7 ��01
Mr. Pilnick: I think that when you compare them there is not much difference
between them, Commissioner Lacasa. In the case of four of the companies,
when they guarantee the rates until completion of the system, let's assume that
one of the companies will take two years to build the system and let's assume that
it takes one year to get all the clearances and the go aheads from the utility
companies, they would be then guaranteeing the rates until the end of year three.
If Cablesystems takes one year to get ready to construct and then meets their
two year construction schedule, they also would be guaranteeing the rates for
only three years. So, that whether one is better than the other depends on
how fast they can build the system.
Rev. Gibson: But what we are doing is permitting them to take the people. Why
don't we go to the position that this rate goes into effect when you start
operating?
Mr. Pilnick: Well, the rate that they have quoted does go into effect when they
start operating.
Rev. Gibson: No, no when the system is operation for me is, when you are ready
to say to the subscriber, for instance, we are going to start our business
tomorrow morning, so then the two years start running. To do otherwise, the
people are being rooked. Man, we can't afford to be a party to that.
Mr. Pilnick: Well, the problem, Commissioner Gibson, is that you don't turn
on the system to everybody in the City at the same time. If you did that you
would have a clear starting date. You turn on the system and you provide
service to different parts of the City at different times. Somebody will
always be the first to be connected. Somebody will always be the last to be
connected. And as long as you have a fixed number of years before they can
request a rate increase, the one that's on the shortest on the system will
be facing a rate increase faster than the others. The only other alternative
is to try to have the cable company maintain its rates for two years for each
individual subscriber and that gets almost impossible to administer because
you can't keep track of everybody individually.
Rev. Gibson: But, if you complete your system, say January 1st, I think that
the people who get on board, say, one year later they will only be there for
a year with talking about a two year thing, ok? If you didn't do that, then
you will penalize the people. I wouldn't be party to that. I take the position
that if you are late getting on, I'm sorry, my brother, you should have started
early. So you have to take care of the guy who started early. That's to me
the only fair and equitable way.
Mr. Pilnick: But what will happen, Commissioner Gibson, is that in one part
of this City, perhaps your part, they will connect maybe twenty or thirty
thousand subscribers within the next three months. In another part of the
City they might not offer service until six or nine months later. That's the
way cable systems are built. They are built in pieces and they offer service
in one piece before they get completely finished in the other pieces. So,
there will always be some people that get service earlier than others.
Rev. Gibson: I understand that, but I'm saying that I don't want the service
systems time to run, say two years, until the completion of the first piece
-nd If I have to go piece, piece, I will deal with that. But to do otherwise
you aren't being fair to ':he people.
Mr. Pilnick: You do have in your ordinance, again, just to repeat what you
have got in your basic ordinance. It says "Initial basic subscriber rate
shall be effective for a minimum of two years from the date of commencing
operations or until the licensee has completed all construction as indicated
in his construction time table, whichever is longer, whichever is longer,
but it... in either case you are not going to be able to allow the same period
of time at the lower rate for everybody in the City.
Mr. Lacasa: so, to make it simple, everybody meets the ordinance requirements
and there is one company that is probably giving a little bit more if they
finish before, which would be, actually, to their advantage and that is
Cablesystems. That's the final analysis?
Mr. Pilnick: That is correct, sir. And that's why they received a strength
in that particular area.
gl
6'7
JUL 7 1981
Mayor Ferree I will tell you, if you write down the correction and before we
break up I will give everybody a little crack at it, a minute or two and then
we are going to leave. You got much longer to go?
Mr. Plummer: I don't know. I'm just exercising what I was given the right to
do if I kept quiet and I tried to keep quiet. Mr. Pilnick, nobody on this
Commission, sir, wants to drop atom bombs as you spoke of before in the
meeting of the 26th. Yet I don't find any provision for penalties for
non-compliance.
Mr. Pilnick: Yes, sir.
Mr. Plummer: That concerns me.
Mr. Pilnick: Well, in a recommended draft franchise ordinance or franchise
agreement which we would be providing to you if we assisted you in that area,
we have a series of penalties that we have been negotiating in other cities
over the past year or so and that we think will be appropriate and they include
a variety of different kinds of penalties. They include monetary penalties
in New Orleans, for example, for late construction. The company can forfeit
a penalty of up to ten thousand dollars a day and ten thousand dollars a day
is three and a half million dollars a year. So, that, that's a substantial
enough amount to make the company think twice about perhaps saving on some
interest costs. There also, is the ability for the city at its descretion
to order reduction in rates or rebates for failure to provide adequate service
or failure to provide the level of service that has been committed. We take
this into account with respect to consideration of rate increases. The failure
to meet commitments is one major item in that particular category, regardless
of whether the company is making a kind of right of return that it expected
or not. So, that I think we have a variety of different penalties which we
would recommend and you can adopt those that you think are pertinent.
Mr. Plummer: And that's done in negotiation?
Mr. Pilnick: Yes, sir.
Mr. Plummer: Alright, sir. Sir, from the minutes of the 26th meeting, I
would like you to clarify one thing in particular. On page 7, the Mayor said
"So, in other words, all of these are worthy offers?, as you said some are
better than others and that we will get into, but none of these are so bad
that you would disqualify anyone." Mr. Pilnick, "Not at this time, no." What
does that mean, sir?
Mr. Pilnick: That meant, that I felt that the City should continue with its
deliberations, go through the process of listening to the cable applicants,
as you are doing now, as all the questions, get all the answers that you wish
to and when you feel you have enough information, you can make a decision on
either disqualifying or reducing the number of applicants or selecting one
applicant as you see fit.
Mr. Plummer: On all of these companies that are the bidders at this time...
I noticed one company had six hundred twelve companies and others had three or
four, 1922. Did you Mr. Pilnick, as the consultant or Mr. Merrill, you
the administration, solicit from the cities that they were doing business with
a letter of recommendation? why aidn't you?
Mr. Pilnick: Well, I will answer for myself, Commissioner Plummer. I am
generally familiar with most of the large companies operations. I'm nItthink
familiar with each of six hundred systems that a company may run. The answer
I have fair knowledge of their general reputation in the industry.
to your question is "no". I did not solicit any references, because I think
that this really is a two stage process. If you have a number of bids for
building a building in the City or doing any other contractual work, I think
your first job in the bid is to determine either the low bidder or the best
bid according to the rules you set up. Once you have done that, I think before
you go ahead and sign a contract or make an award, then it is your responsibility
to check into the credibility and the performancetof that
a particular
rily have tcompany
ara if vni3 find things that disturb you, you
accept that bid. And I am saying the same thing is true here.What
ut f weare
trying to do, I think, is evaluate the offers and try figure
which is the best offer. I think at that time it is appropriate then, to
ask questions about the track record of the company.
Mr. Plummer: Mr. Pilnick, I was very concerned, sir, when we were putting
the RFP's together that tie state of the art of cable t.v. is, as I see it
91 68 JUL 71981
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birt is changing daily. you know, it used to be that as I saw on one of the
presentations they initially started with thirty-six channels. Now, we see one
Up to a hundred sixty-four. The rates and the guarantees to the City, not in
hard dollars because that's set at the present time by the FCC, but it would
seem only logical to me that if something new were to be added tomorrow that
they could provide to the people of the City of Miami beside the five percent
that the City would get out of it in hard dollars, that the City, once again,
would be entitled to some soft dollars or what soft dollars represents. I
did not find anywhere in any of these proposals a limiting of the scope of
their operation based upon what they are offering to the City today. Do you
feel that this City would not be diligent in trying to get everything for the
people of this community that we can if we didn't do that?
Mr. Pilnick: I think you should certainly try to get everything that you
can at this point. In terms of projections for the future as I indicated
before, I think it's pretty impossible to try to predict what new state of
the art developments will be occurring at what particular time and to write
in ironclad guarantees that you will get that. I think the best that I can
suggest there is to setup a process in the franchise agreement by which at
periodic intervals, perhaps every two or three years, the City will review
with the cable company, perhaps require a report of the cable company, as to
what new services are being offered in other systems of comparable size and
justification for why Miami is not getting those services and whether or not
the company will commit to providing those services. I think, once you can
compare what the system here is doing with what's happening in other systems,
that you should have the ability to sit down and renegotiate to get that, but
that will not, Z think, be a unilateral requirement. I think all the new
will be whether
services and upgrading the system cost money and the question
or not you will be interested in having specific upgrading features if it
involves, for example, a rate increase. Those are decisions that you will have
to make at that particular time. So, I think it's important to set the process
up and to have the ability to review and renegotiate, but I don't see a way
where you can in the original franchise agreement, put in some sort of general
language that will obligate the company to make any expensive improvement you
want without the company itself getting something in return. I think you do
have to look at the franchise agreement as a contract and there is consideration
on both sides.
Mr. Plummer: Alright, sir, thank you.
Mr. Pilnick: I don't know if anyone is interested in me responding to some of
the comments of the cable companies, if not, I would just as soon let it go
now, but if you wish I will respond.
Mr. Plummer: I will leave that up to the Mayor.
(COM1•1ENT INAUDIBLE) .
Mr. Pilnick: I was saying in view of the hour, Mayor Ferre, if you wish me
to respond to some of the comments the cable companies made with respect to
the consultant's evaluation, I will do that. If you wish to defer that to
some other time, that's up to you.
Mayor Ferre: Well, I don't mind staying another ten or fifteen minutes, but
that's about it. But T will leave that for the rest of the... does anybody
have any strong feelings about this?
Rev. Gibson: I think we ought to adjourn.
Mayor Ferre: We ought to adjourn, ok.
Mr. Carollo: I agree, Mr. Mayor. The only thing I would like to ask Mr.
Pilnick, if he would remember to provide to the Commission a comparable study
in comparison to other franchises that have been awarded in major cities in
the last few years as to the proposals that we have here before us. I not
only want to compare the companies that are before us with one another, but I
want to compare them with national fra:-ichises that have been awarded. I want
to see if we are indeed getting more or we are getting less.
Mr. Pilnick: I already have, Commissioner Carollo, submitted to your City
Manager's Office copies of the summary evaluations and the proposals that
the companies have offered cities where I was involved as a consultant. I
don't immediately have available those for the cities where I was not involved
69
gl JUL7 1931
Jh the detail that I think you want, but I will try to get those too. But I
think you already have about four or five that you can compare to.
some the last couple of years of major cities?
Mr. Carollo: Well, can you get
Mr. Pilnick: Well, Portland and New Orleans were twoathat
halfwas
anddirectly
think you
involved in and both have been within the last year
an
can coT�Rare those directly.
It
Mayor Fp- rre: Alright, would you do that then?
r already has copies of that information, sir.
Mr. Pilnick: Your City Manage
Mr. Gary: We will get it.
Mayor Ferre: No, not Iwitousto•give usisn't
an evaluationManager,
f, youiknow,•and compare to.
our
consultant, we wan y
t
Mr.�Pilnick: Alright.
Mayor Ferre: And also, I think uwe need tnithothe1Law Departmentytonlooklintowsuits,
but�I would like for you in conjunction ction w
any serious, you know, lawsuits. I don't know, George, how you can definite a
serious lawsuit, but you will have to have somebody kind of read through a little
bit.and if there is some of these lawsuits that you peculiarity inone anyw way
or the
ertinent to the City of Miami, that might showhld
snpar be brought to our attention.
P
other of any of these companies, I think that s 0-
better since they were mentioned
is implied with each one of them
I have to vote.
Rev�•Gibson: Mr. Mayor, I think it would be
to have the Legal Department tell you what
just to... because he doesn't have to vote,
Mayor Ferre: Ok.
Rev. Gibson: And then he must tell me if company number five was involved in...
company number five is in court because of this, tell me that. And every case
that was mentioned here today... well, in the course of the day, should be
answered. Otherwise, let me tell you this. When you tell me Iou aregetalreingscared.
in court and all that business and you are not doing y
our do,You understand what I'm saying? so, I don't want to be scared of a company
that I don't have to be afraid of. That's what I'm talking about.
bo t.coit ay who
not
be significant. What was it? One company said they
were back was that said they were back in court on their own? Which company was that?
No, no, no, no... Milwaukee.He said he was back in court, that the city
take him back in court he was there of his own volition, isn't that right?
Listen, you ebtereranswer
up herenow,
and answzevrriseyoulmay be darn rightholding that against
you. You b get
wait, wait hold on. Because if I'm going to let you
Mayor Ferre: Well, now,
come up to say something I have to let everybody wescan gete come uthisdinswriting or
equal amount of time. so, is there any }
that we can get the answer the next time?
Rev. Gibson: Alright, I tell you what, you put it in writing and I promise
you I'm going to read it.
Mayor Ferre: Alright, now, Mr. Pilnick, the questions that have been popping
up that you need to answer, would you do that in writing too?
eady been
Mr. Pilnick: s,sir.
their Eaponsesost of them and I alreadyvhaverthem answered
by the applicanlits in
second -report.
Mayor Ferre: Alrig}-it, now, ladies and gentlemen,Itink we are have out getting
of the five applicants necessarily
get UP
ready ,tfl wind up. Do an} , I'm going to give
and say anything at. this point. If any one of you get up
the other four ar, equal tillle. Anybody have to get up and say something now?
then here is what, Father,recommend.ould like to recommend.
Alright, seeing none, six
ptoi?je ti at have tulle C011ling t0 t1,�lllaStelILSre �, , fGurteElall111nllteS b7]C1�1XSt8r
six minutes, vision, four njinutes, Cablesy
Now, this was unused time of both periods and
Neilson, thirty-two minutes.
I think at the next Commission Meeting I would allow that additional time
gl 70
JUL 7 1981
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to be used by the individual company.
Mr. Carollo: Maurice, who...
Mayor Ferre: On the 14th, yes, sir. Now,... sir? Alright, nowr with regards
to the time. I have checked my calendar and I unfortunately have a 1 o'clock
luncheon that I'm not going to be able to break. So, I would appreciate it
instead of at 1 we could meet at 2.
Mr. Plummer: No, problem with me.
Rev. Gibson: My I say what I would appreciate?
Mayor Ferre: Yes, sir.
Rev. Gibson: That if we list that meeting for 2 o'clock I don't plan to come
and wait until 2:30 or 3.
Mayor Ferre: Well, I will tell you what, let's play that one so that we can
be very, very on time.
Rev. Gibson: I have no objection.
Mayor Ferre: Let's make it at 2:30 then.
Rev. Gibson: Beautiful.
Mayor Ferre: And then there is no question that there wonrt be any problems
on time, ok?
Mr. Carollo: Latin time or...
Mayor Ferre: No, 2:30 sharp. Alright, now before we leave there are several
other housekeeping things I need to do. In the first place, let me officially
announce that there will be a continuation of this public hearing on the 14th
of July at 2:30 P.M. and I would like to ask the Clerk to so advertise that
this public hearing has been continued until that time, so that we are legal.
Now, lastly, so that again, we don't have any problems as to what the batting
order is in the final presentation, I would like to do the following. When
we meet at 2:30 on the 14th we will be at the question level of the questions
that have been asked, Mr. Pilnick's written report, the Commission will then
be asking questions of Mr. Pilnick and I will then open it up for questions
by members of the Commission of each of the different groups on questions
that have been unanswered. Now, after that's all done and over with, assuming
that all those questions will have been answered, I will then permit the five
applicants to have a final statement to the Commission. Now, would ten minutes
be fair? Does anybody have any objections to ten minutes?
Mr. Carollo: I do Mr. Mayor.
Mayor Ferre: Five minutes?
(COMMENT INAUDIBLE)
Mayor Ferre: You do.
Mr..Carollo: If I may...
Mayor Ferre: Five minutes?
Mr. Carollo: Why are we limiting ourselves to hear so little from these five
companies? I, for one feel that if it's such a important decision that we
are about to take, then we really should give each company whatever amount of
time they feel they need to present their presentation.
Mayor Ferre: Ok, I have no problems with that as long
a thanit ssomet else,
equal. I don'
t want to reall give anybod any
bpe-=rice that would be unfair.
Mr. Plummer: Well, why don't you say thirty minutes or less.
gl
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JUL 7 `901
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Mayok Petre: Ok. Does anybody have any objections to a thirty minute
presentation, final presentation or less?
(COMMENTS INAUDIBLE)
Mayor Ferre: I don't want it, but Commissioner Carollo has made a valid point.
Mr. Carollo: I want to make sure that, you know, whatever any company has to
say gets said.
Mayor Ferre: Alright, let me put it to you this way. Does anybody want more
than ten minutes? Does anybody of the five applicants want more than ten minutes
and this is going to be after you finish the meeting is over from presentations
point of view, questions point of view and hopefully at that point we will be
ready to vote.
Mr. Plummer: Mr. Mayor, you have overlooked one point. It's scheduled as a
public hearing. You did not outline any time for the public.
Mayor Ferre: Well, as you may recall, Commissioner Plummer, when we closed
the public discussion portion by a vote, I stated into the record that on
the 14th I would reopen it again and I...
Mr. Plummer: But in this last five minutes, sir, you did not delineate a
time frame for the public to speak.
Mayor Ferre: No, sir, in the last five, ten minutes -he public will not have
an opportunity. This is after all the public questions have been put in. I
will open it up for public discussion after all the Commissioners have asked
all the questions, after Mr. Pilnick has had all the opportunity to make all
the statements that he wants to make, then we will turn around and give each
one of these applicants ten minutes to say whatever they want to and at that
point the public portion and discussion is closed and I would hope we would
get to a vote at that point. Now, does anybody have any objections to that
procedure? I have got... Janet, are you involved with any one of these groups?
Alright, you come up here and you pick and you get back to me and this will
be the order in which you will make your presentation. Number one will be
Cablesystems. Nuriber two, will be Sixstar Neilson. Number three, Miami
Telecommunications. Number four, will be Americable and the lastyobviously,
is Vision Cable. Ok, does that conclude our hearing tonight?
rn TnT1 V"VrNT -
There being no further business to come before the City Commission,
on motion duly made and seconded, the meeting was adjourned at 11:40 O'clock
P.M.
ATTEST: RALPH G. ONGIE
CITY CLERK
MATTY HIRAI
ASSISTANT CITY CLERK
MAURICE A. FERRE
M A Y O R
72 JUL 71981
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