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ORDINANCE N0,
AN ORDINANCE AMENDING SUBSECTION (B) OF SECTION 53-131. OF
THE CODE OF THE CITY OF MIAMI, FLORIDA (1980), AS AMENDED,
RELATING TO THE CITY 'TAX UPON ADMISSIONS TO THE MIAMI ORANGE
BOWL MEMORIAL STADIUM BY PROVIDING FOR CERTAIN CHANGES TO
TAX RATES FOR ADMISSIONS FOR THE USE OF VARIOUS PARTS OF
THE STADIUM (EXCEPT FOR FESTIVAL SEATING) FROM 15% OF THE
GROSS ADMISSION PRICE, LESS ANY FEDERAL, STATE, OR LOCALLY
IMPOSED TAX, TO 10% OF THE GROSS ADMISSION PRICE, LESS ANY
FEDERAL, STATE, OR LOCALLY IMPOSED TAX; PROVIDING A CHANCE
IN THE CITY OF MIAMI TAX ON ADMISSIONS TO THE ORANGE BOWL
MEMORIAL STADIUM, FOR THE USE OF THE ENTIRE STADIUM AND THE
FIELD (FOR FESTIVAL SEATING), FROM 15% OF THE GROSS ADMISSION
PRICE, LESS ANY FEDERAL, STATE, OR LOCALLY IMPOSED TAX, TO 12%
OF THE GROSS ADMISSION PRICE, LESS ANY FEDERAL, STATE, OR
LOCALLY IMPOSED TAX; FURTHER DEFINING EVENT COSTS COVERED BY
THE CITY TAX ON ADMISSIONS; FURTHER PROVIDING FOR A SPECIAL
MULTI -USE MINIMUM GUARANTEED FEE; CONTAINING A REPEALER PRO-
VISION AND A SEVERABILITY CLAUSE; AND DISPENSING WITH THE
REQUIREMENT OF READING SAME ON TWO SEPARATE DAYS BY A VOTE OF
NOT LESS THAN FOUR -FIFTHS OF THE MEMBERS OF THE COMMISSION.
WIiFFEAS, there is at present in the City Code, established rates for
admissions to be charged for specific events 11, vari.ous harts of the Orange
Bowl Memorial Stadium; and
WHEREAS, the City has established a City Tax on each admission to various
parts of the said Stadium of: 15% of the gross price of each admission sold,
less any Federal, State, or locally imposed tax payable from such admission
price; and
WHEP.EAS, it is found that in order to be competitive with other major
Stadium facilities located in the State of Florida, the City Tax on various
parts of the Stadium (except for festival seating) must be reduced from 15%
of the gross price of each admission sold to 10% of the gross price of each
admission sold, less any Federal, State, or locally imposed tax payable from
such admission price; and
WHEREAS, the City Tax on the entire Stadium and field (for festival seat-
ing), should be reduced from 15% of the gross price of each admission sold to
12% of the gross price of each admission sold, less any Federal, State, or
locally imposed tax payable from such admission price and that the event ser-
vices rendered under. the City Tax should be increased to include Police Depart-
ment Personnel required for traffic control and crowd control outside of the
Stadium; and
1,1HER.EAS, it is felt that when an event sponsor has requested the use of
one-half the Stadium and/or the entire Stadium (with an event taking place on
the field) for more than one event during a 60 day period then a special. multi
0
ORDINANCE NO, 9 0 �
AN ORDINANCE AMENDING SUBSECTION (B) OF SECTION 53--131. OF
THE CODE OF THE CITY OF MIAMI, FLORIDA (1980), AS AMENDED,
RELATING TO THE CITY TAX UPON ADMISSIONS TO THE MIAMI ORANGE
BOWL MEMORIAL STADIUM BY PROVIDING FOR CERTAIN CHANCES TO
TAX RATES FOR ADMISSIONS FOR THE USE OF VARIOUS PARTS OF
THE STADIUM (EXCEPT FOR FESTIVAL SEATING) FROM 15% OF THE
GROSS ADMISSION PRICE, LESS ANY FEDERAL, STATE, OR LOCALLY
IMPOSED TAX, TO 10% OF THE, GROSS ADMISSION PRICE, LESS ANY
FEDERAL, STATE, OR LOCALLY IMPOSED TAX; PROVIDING A CHANGE
IN THE CITY OF MIAMI TAX ON ADMISSIONS TO THE ORANGE BOWL,
MEMORIAL STADIUM, FOR THE USE OF THE ENTIRE STADIUM AND THE
FIELD (FOR FESTIVAL SEATING), FROM 15% OF THE GROSS ADMISSION
PRICE, LESS ANY FEDERAL, STATE, OR LOCALLY IMPOSED TAX, TO 12%
OF THE GROSS ADMISSION PRICE, LESS ANY FEDERAL, STATE, OR
LOCALLY IMPOSED TAX; FURTHER DEFINING EVENT COSTS COVERED BY
THE CITY TAX ON ADMISSIONS; FURTHER PROVIDING FOR A SPECIAL
MULTI -USE MINIMUM GUARANTEED FEE; CONTAINING; A REPEALER PRO-
VISION AND A SEVERABILITY CLAUSE; AND DISPENSING WITH THE
REQUIREMENT OF READING SAME ON TWO SEPARATE DAYS BY A VOTE. OF
NOT LESS THAN FOUR -FIFTHS OF THE MEMBERS OF THE COMMISSION.
WHEREAS, there is at present in the City Code, established rates for
admissions to be charged for specific events in various parts of the Orange
Bowl Memorial Stadium; and
WHEREAS, the City has established a City Tax on each admission to various
parts of the said Stadium of 150 of the gross price of each admission sold,
less any Federal, State, or locally imposed tax payable from such admission
price; and
WHEREAS, it is found that in order to be competitive with other major
stadium facilities located in the State of Florida, the City Tax on various
parts of the Stadium (except for festival seating) must be reduced from 15%
of the gross price of each admission sold to 10% of the gross price of each
admission sold, less any Federal, State, or locally imposed tax payable from
such admission price; and
WHEREAS, the City Tax on the entire Stadium and field (for festival seat-
ing), should be reduced from 15% of the gross price of each admission sold to
12% of the gross price of each admission sold, less any Federal, State, or
locally imposed tax payable from such admission price and that the event ser-
vices rendered under. the City Tax should be increased to include Police Depart-
ment Personnel required for traffic control and crowd control outside of the,
Stadium; and
WTHERLAS, it is felt that when an event sponsor has requested the use of
one-half the Stadiuiti and/or the entire Stadium (with 7n event taking place on
the field) for more than one event during a 60 day period then a special multi
use minimum guarantee fee is warranted;
NON', THEREFORE, BE IT OIRDAINED BY THE COMMISSION OF THE CITY Or 'MIAMI,
FLORIDA:
Section 1. Section 53-3.31 of the Code of. the City of Miami, Florida, 6-
1.980 as amended, is herebyfurther amended in the following 1/ Q
gpartculars: �
"Sec. 53-1.31. Admissions.
(A) Definitions.
(N) Admission tax and minimum charges.
(1) Except as otherwise provided in this section, charges by the
city for the use of the stadium shall be assessed as follows:
(a) For use of the playing Meld only, there shall be assessed
a fee which shall be the greater of one hundred fifty
dollars ($150.00) per hour up to a maximum of one thousand
five hundred dollars ($1,500.00) for a full day, or a city
tag: on each admission to the stadium of
ten (10) percent of the gross price, as established by the
sponsor, on each admission ticket sold by the sponsor of
the event to be held in the stadium, less any federal, state,
or locally imposed tax payable upon such admission price.
The $150.00 per -hour fee shall be assessed commencing with
the beginning of the sponsor's arrival and setup for the
event and ending with his completion of takedown and de-
parture from the stadium, and the $150.00 per -hour or
$1,500.00 per -day fee does not include any stadium costs.
All event costs, including, but not limited to, electricity
used, security, electricians, custodial personnel, office
attendants, etc., shall be paid by the sponsor.
(b) For use of one-half ('-) of the stadium, there shall be
assessed a fee which shall be the greater of five thousand
dollars ($5,000.00) per day or a city tax on each admission
to the stadium often (10) percent of
the gross price, as established by the sponsor, on each
admission ticket sold by the sponsor of the event to be
held in the stadium, less any federal, state, or locally
imposed tax payable upon such admission price. The five
1/ 1,1ords and/ar figures stricken through shall be deleted, Underscored words
constitute the amendment proyosed, Remaining provisions are now in effect
and remain unchanged. Asterisks indicate omitted and unchanged material,
w
thousand dollars ($5,000.00) per ray or 4'i€teeM
{�} ten (.10) percent of the dross admission price
shall include electricity, but the sponsor shall pay
all other event costs, including, but not limited to,
security, crowd control, electricians, custodial person-
nel, office attendants, elevator operators, cleanup,
and other like expenses.
(c) For use of the entire stadium seating area for an event
taking place on the field, there shall be assessed a fee
which shall be the greater of ten thousand dollars
($10,000.00) per day or a city tag: on each admission
to the stadium of €i€been-Ei5} ten (10) percent
of the cross price, as established by the sponsor, on —
each admission ticket sold by the sponsor of the event
to be held in the stadium, less any federal, state, or
locally imposed tax payable upon such admission price.
The ten thousand dollars ($10,000.00) per day or -f-i
teen-k15} Len (10) percent of the gross admissions price
shall include electricity, but the sponsor shall pay all
other event costs, including, but. not limited to, security,
crowd control, electricians, custodial personnel, office
attendants, elevator operators, cleanup, and other like
expenses.
(d) For use of the entire stadium and the field (for festival
seating), there shall be assessed a fee which shall be the
greater of fifteen thousand dollars ($15,000.00) per day
or a city tax on each admission to the stadium of €i€-
teeth-kj-5} twelve (12) percent of the gross price, as
established by the sponsor, on each admission ticket sold
by the sponsor of: the event to be held in the stadium, less
any federal, state or locally imposed tax payable upon such
admission price. The fifteen thousand dollars ($15,000.00)
per day or f-+feeett-kl;} twelve (12) percent of the
gross admission price shall include electricity, and Police
Department Personnel required for traffic control and crowd
9328
control outside, the stadium, but the sponsor shall pay
all other event costs) including, but not limited to,
inner security, inner crowd control, electricians,
custodial personnel, office attendants, elevator oper-
ators, cleanup and other like expenses.
(e) When an event sponsor has requested the use of the stadium
for more than one (1) event during a sixty (60) day period
and said use has been heretofore described in either subsec-
tions (b) or (c) of the herein section, the minimum use
fee assessed for each event during said period will be
reduced to one-half (1/2) the amount stated in said sub-
sections (b) or (c) hereof. The cif tax and event costs
described in each of said subsections (b) and (c) hereof
will remain the same and will be assessed on a per event
basis.
(2) Federal, state, and locally imposed taxes shall be separately
shown and printed upon each and every ticket printed for an
event, including complimentary tickets. Complimentary tickets
shall be clearly overprinted as such. Sponsors shall be per-
mitted to issue complimentary tickets to their event in an
amount equal to a maximum of one (1) percent of the total
tickets sel4 authorized by the city to be printed for the
event, and if the city's audit conducted subsequent to the
event reveals that the complimentary tickets were issued in an
amount exceeding one (1) percent of the total ticket sales
manifest, then the sponsor will be required to pay the'f�i€teen
{154-pereent required city tax on that number of complimentary
tickets which exceed the one (1) percent. The €litee»-41=53
pereent- city tax assessed on the excess complimentary tickets
shall be paid on the 'average' ticket price charged by the
sponsor for that event.
(3)
Section 2. All ordinances, or parts of ordinances, insofar as they are
inconsistent or in conflict with the provisions of this ordinance, are hereby
repealed.
Section 3, If any section, part of section, paragraph, clause, phrase or
4
9328
f
word of this ordinance is declared invalids the remaining provisions of
this ordinance shall not be affected.
Section 4. The requirement of reading this ordinance on two separate
days is hereby dispensed with by a vote of not less than four -fifths of
the members of the Commission.
PASSED AND ADOPTED this 24th day of September
1981. �.
Maurice A. Ferre
M A Y 0 R
ATTESTt i
,t
RALPH G.�ONGIE,
CITY"CLERK
PREPARED AND APPROVED BY: —
ROBERT F. CLARK -
ASSISTANT CITY ATTORNEY -
APPYV-s AS TO FO M AND CORRECTNESS;
GEO GJ
F. KNOX, JR. W
CITY TORNEY
SURVEY RENTAL RATES OF MAJOR
LEAGUE FACILITIES FOR
OUTSIDE EVENTS
NAME OF STADIUM MINIMUM % OF GROSS COPIMENTS
r1pli4rE BOI-,L STADIUM, MIAMI, FL $15,000.00 15% REQUESTING CHANGE TO 10% and 12%
rATOR FOWL, JACKSONVILLE, FL 500.00 10% DAY and
TAIMPA STADIUM, 17L
-711.1(7FINE ORLANDO, FL
NEGOTIABLE
$ 6,000.00
12% NIGHT
10% NEGOTIABLE
10% NEGOTIABLE
7NAHEI1,11 STADIUM, CA $ 5,000.00 10%
-
OS AI'GELES COLISEUM, CA $ 3,000.00 15%
TN
OAXLAND COLISEUM, CA $ 5,000.00 10%
CANDLESTICK PARK, SAN FRANCISCO, CA NEGOTIABLE 10%
SUPERDOME, NEW ORLEANS, LA
$ 5,000.00
12%
METRO STADIUM, BLOOMINGTON, M114N
NEGOTIABLE
10%
I;USCIJ STADIUM, ST- LOUIS, MO
$ 3,500.00
15%
GIANTS STADIUM, NEW JERSEY
$15,000.00
15%
ck PIVERFRONT STADIUM, CINCINNATI, OHIO
$25,000.00
12.5%
CLEVELAND STADIUM, OHIO
NEGOTIABLE
15% NEGOTIABLE
EVEN
OUTSIDE
LITTLE OR NO
TAMPA HAS BEEN AGRESSIVELY ACTIVE WITH OUTSIDi. - i-ITS
ORLANDO HAS BEEN AGRESSIVEL7x' ACTIVE WITH OUTSIt.
EVENTS - MIAMI'S BIGGEST COMPETITION
VERY ACTIVE IN OUTSIDE EVENTS
LOSES MOST OUTSIDE EVENTS TO ANAHEI'll
VERY ACTIVE IN OUTSIDE EVENTS
MANAGEMENT NOT INTERESTED AS LONG AS GIANTS D!
Aim
OVER 1,8 MILLION
VERY ACTIVELY GATE SOLICITING OUTSIDE EVENTS
VERY ACTIVE IN OUTSIDE EVENTS
NOT ACTIVE IN OUTSIDE EVENTS
ACTIVE IN SUMMER OUTSIDE EVENTS - IN SUMMER YAk! I i. AND
METS STADIUMS NOT AVAILABLE
NOT ACTIVE IN OUTSIDE EVENTS
WAS VERY ACTIVE IN OUTSIDE EVENTS BECAUSE OF
NEGOTIABLE RATE. NEW STATE LAWS HAS VERTUALLY
CLOSED DOWN CLEVELAND STADIUM
i
d
f
NAME OF STADIUM
THREE RIVERS STADIUM, PITTSBURGH, PA
VETEF.%NS STADIUM, PHILADELPHIA, PA
KINGDOME, SEATTLE, jtiASHINGTOiN
MINIMUM
Y ,.ivv•vv
$5,000.00
$2,500.00
% OF GROSS
10a
10%
10%
COMMENTS
WOULD LIKE TO BE MORE ACTIVE
VERY SELECTIVE AS TO USE BECAUSE OF LARGE BASEBitl.l.
CROWDS. ttiILL USE OLD J.F.K. STADIUM ONCE OR
A YEAR
MOST ACTIVE FACILITY IN THE UNITED STATES
Howard V. Gary
City Manager
CITY OF MIAMI. FLORIDA
INTER-C)FrICE MEMoPANDUM
�7F August 17, 1981 FILE
Change in Rental Rates for use
of Orange Bowl Stadium
-ti—t Ces Odio
F �, Sec. 53-131
Ass i stant City Manager
- An Ordinance amending Subsection (B) of Section 53-131
-- �-'�- of the code of the City of Miami, Florida, 1980, as amended,
governing tax on admissions for use of Orange Bowl Memorial
o� Stadium, is recommended by the Department of Stadiums and
Marinas.
Per this Ordinance amending Section 53-131, the tax on admissions to the Orange Bowl
Memorial Stadium for the use of the stadium has been decreased from 15% to 12% and
100 of the gross admission price, respectively.
The proposed 10% use rate at the Orange Bowl would apply to sports oriented activi-
ties such as soccer, wrestling, boxing and big screen video sports events such as
the "Holmes -Ali" fight held at the Orange Bowl last year.
The "Holmes -Ali" fight generated the following additional revenue for the Orange
Bowl: Attendance, 15,851
-
Rental (10U of: gross) $30,162.70
Parking $ 6,847.52
Concessions $10,089.09
-
Total $47,099.31
The proposed 12% use rate at the Orange Bowl would apply only to Musical Concerts
such as Country and Western, rock, pop and others with the additional 20 to be used
to offset police costs.
The Stadium Manager has been trying to encourage Promoters to bring Musical Concerts
into the Orange Bowl.
-
A good Country and Western or Rock Show could produce the following estimated addi-
tional revenues to the Orange Bowl:
3208
Howard V. Gary rage 2
August 11,
1981
City Manager
City
Gross
Income
12% Rental = Est. 60,000 attendance
Based on $12.50 per ticket $750,000
$ 90,000
Parking - Est.
Based on $4.00 per space
$ 13,200
Concessions - Est.
Based on $2.00 per cap
or $120,000 gross
$ 36,000
Total Est.
$139,200
Less Est. Security Costs
$ 13,500
Net Income
$125,700
It should be noted that the additional 2% is to be used to offset
police costs.
Based
on the hypothetical Country and Western or Rock Show this would generate $15,000.
This
amount is slightly in excess of the $13,500 anticipated costs for
the event.
All other costs such as medical staff, ushers, ticket takers, sellers,
rest room
attendants, electricians, cleanup, etc., are still paid by the user.
We have attached a rental survey of Major League Facilities for outside
or extra
events
for your review and consideration.
It is requested that this proposed Ordinance be scheduled on the
next City Commission
agenda.