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FLORIDA DEPARTMENT OFSTATE
George Firestone
Secretary of State
DIVISION OF ARCHIVES,
HISTORY AND RECORDS MANAGEMENT
The Capitol, Tallahassee, Florida 32301
(904) 488.1480
March 1► 1982
Ivan Rodriguez, Director
Historic Preservation Division
Community and Economic Development
Metropolitan Dade County
90 S.W. 8th Street, Suite 309
Miami, Florida 33130
Re: Eligibility for Listing on the National
Register of Historic Places, Sears
Tower, Miami, Florida
Dear Mr. Rodriguez:
In reply refer to:
W. Carl Shiver
Historic Sites Specialist
(904) 487-2333
We have examined the documentation submitted by you to our office on the
Sears Tower at 1300 Biscayne Boulevard and have determined that the site meets the
criteria for listing on the National Register of Historic Places. The building
represents one of the earliest examples of Art Deco style architecture in the
Miami area and embodies excellent and distinctive features of that style as applied
to a large commercial structure. The building, moreover, reflects the changing
commercial development attitudes in Miami during the late 1920s, brought about by
the growing use of the automobile which allowed the decentralization of shopping
areas.
Our office recommends that the Miami City Commission take into account the
historic and visual character of the Sears Tower in considering the proposed zoning
ordinance which would clear the way for the building's demolition. Tax incentives
may be available for the rehabilitation of historic commercial structures such as
the Sears Tower, and it would be unfortunate if this valuable element of the city's
heritage were to be lost.
Thank you for your interest in this matter.
LRM:Ssds
Sincerely,
L. R ss Morre
State Historic
Preservation Officer
FLORIDA-State of the Arts '0011,
6,
ART DECO, frorn ID
' country (and
dancing Roekettes who continue to
like Rockefeller Center and the
attract people to the "old Art Deco
Waldorf-Astoria in New York),
palace.' To date, 235 million paying
came of age from the standpoint of
customers hairs attended shows
American preservationists. It cele-
there. According to press releases
brated a 30th birthday. Paul Gold-
for Radio City Musk Hall's "Golden
berger wrote In the New York
Jubilee." that is more than the cur -
Times In August:
rent U.S. population.
"it startled everyone when it was
LA COUPOLE
new — after all, what could be 91111-
Miami now hen, as do most
er than a 77.story skyscraper lop-
American dues, a smattering of
ped by a set of stainless steel arches
Deco -designed restaurants. Is New
with triangular windows in them?
York, with the House of Reglne's.
And with gargoyles fashioned after
the WPA Diner Is Soho, and the re -
automobile hood ornaments?" But,
says Goldberger, it William Van
Alen. the architect were alive, he
would be having the last laugh. The
Chrysler, with Its 32 Inlaid wood -
ever -ant elevator doors. Its red Af-
rican marble walls and yellow trav-
ertine floors, has become the most
beloved New York skyscraper.
When Jay Kent Cooke, the Tele-
prompter and Redskins Invader,
bosgbt the building in 1979 for $89
mllllllooan dollars from Massachusetts
Mutual. the insurance company had
already spent $48 million on resto-
retina. Cooke has added to that an-
otl er t30 million to bring the build -
tag back to Its'30s luster.
Last year. Van Alen's original
View were found in the building ar-
chlws. For six months, crews of
eleetrfal engineers installed the
wiring, and glass artisans fashioned
headissile fluorescent tuba — 580
of them — to frame 120 triangular
windows. The press was emetic
when there appeared "suddaaly in
the might sky — a Nara at light: a
seven -tiered golden crown, the big-
gest Jack-o-lantern in the worldl"
The Empire State, another Deco
monument, also glows these days.
it is floodlighted — a soft haw of
light envelops It — and with the
Chrysler building, mid -town Man-
hattan is transformed. (At one time
seos and cove lighting was every-
where in the Art Deco District, too,
as architects experimented with
light — a new architectural dimen-
sion.)
Leonard's comments on the
building: "It's a mixture of futurism
and the Egyptian Influence. The
best example of that is the entrance
on Lexington Avenue, which Is In
the shape of a sarcophagus."
RADIO CITY MUSIC HALL.
When Radio City Music Hall
opened at 1260 Avenue of the
Americas in Much, 1932. It was the
talk of New York. I was almost 12
and 1 still remember the Sunday
New York Herald Tribune spread
on our dining room table with pho-
tographs of the staircase to the
tnersamine below the Ezra Winter
mural; and the vast proscenium of
the "grant stage."
Forty-five years were to pats be-
fore 1 was to consider Radio City a
watershed of Interior design. I had
long relegated it to unimportant
old-fashioned "kitch" But a life-
time memory was that Much Sun-
day when. with my parents.) joined
thousands of New Yorkers pulsing
through the bright novel spaces —
climbing the grand staircase. touch -
lag the new sold wallpaper in the
stored Rainbow Room. there is a
new rage. Leonard, who also re-
ported on One Fifth Avenue, where
the two bars are from 130s ocean
liners and the effect is heightened
by mirrors (called "glamour glass"
then) visited u Coupote at 2 Park
Ave.,
A Deco office tower at 31st
Street, this is "a huge open space
where the lighting changes from
dawn to dusk as one eats." With
Deco Society president Weber.
Leonard looked closely at the fix-
tunes and banquettes and the pod -
modernist columns picked up by the
graphics.
Les speclalites de La Coupole
(French, like the origins of the Art
Deco style Remit) Include choucr-
oute garsfe ($11.95X cassoulet
Toulousais ($12.50) and coq ou vin
de Bourgogne(g9.9S),
THE NEW YORK ART DECO SO-
CIETY
Visiting New York with Its Art
Deco pleasures in mind an be sim-
plified by checking with the New
buagsc crass c a elf the 29-f°°t The ms iqi l re of the Chrysler builds the city's most beloved skyscraper
glass sculpture chandeliers. (i . � =u y ��
I remember my mother, one of
the first women industrial design-
ers, happy, excited at this great co-
ordinated display of modern fur-
stahlegs and an.
Years later, In 1978, when 1 visit-
ed Dotal Deskey, the designer of
the Music Hall's "interior spaces."
he denied that It was Art Deco. "I
was just assembling all that was
best that was going on." he said.
That name year it was announced
the Music Hall would close. A
groundswell of protest from New
Yorkers and theatergoers nation-
wide resulted In not only a multi-
mJllion dollar restoration program
but a new live stage entertainment
format and a new company. Radio
City Music Hall productions.
Along with guest stars like Gin-
ger Rogers, it is, of course, the fa-
mous precision, high -kicking, top -
York Art Deco Soekty. a member
gip of the mew Art Deep SodeWs
of America. 40 W. 13th St.. This
network keeps one informed of
who to No and what Is gels` on.
Leonard, for example, visited the
Metropolitan Museum's exhibit
"The fth Century." which features
a wail of Lalique glass and fly leaf
from the old cruise ship Normandle.
He did so with Andy Warhol.
friend of our Art Deco District.
whom be had met on a tour here
two years ago. Warhol has s large
collection of Art Deep eholm and
other furniture in the classical style
In his "factory" at $60 Braadwsy.
The NYADS, formed after the
National Trust for Historic Preser-
vation annual meeting In logo,
gives tours and lectures. Personal
tours of New York's tashlon show-
rooms and introductions to Deen
collections and galleries can br ar-
ranged (call 212-675.0400 end ask
for Bill Weber), though this is re•
stricted to bona fide buyers or their
representatives.
P� s
the Mismi News■ %1-M■ Ssturday. February 13.1982 Section
YORK
NE1lV GOES DECO
The exciting proscenium of Radio City Music Mali. 'alf that was best that was going on
e Barbra Csrotta•n• dtnmg race b.h,ad the
aewra Oe$pn Pr.urvawr, league- and d,um beta
for the Miami Beech Art Deco ,baa Kt, '-witty
toured the eouaey end wrae . eon.. or .Pat. fw
The Mum, Now$ on how other uua we,e m vmg
their urbn plem" Probt.a,m rh,•..+ . Ir flow ap
$tors oa a mare recent u,p.
BARSARA C,a.,AA TMAN
fww_r tv..re..,
The redixnvrry of N.x t'',r.
of the +srh tsa,os a n.va:¢ r,• .« • . .
pact un 111e in the his APF!" fn«f fr•�+. ...
is pravfansm Mum, Ine .�am.a �', .`
rrpavatum of
50Ih anmver+Mr, n uat.: , nA ;! .. .. .P...., of yrl anulhrr 1""' -..t.'.
are Game nt fh. Art U•••a
ins to New Yurk
1Ken $CaLtizl•d W lnC +trl,ar'
sObck am+ ta,t0(+Sa tinaa a=.•<:"•-n".' •.'
wben theyy h+M tnere Tt , �'. r+e'•.
i.s to Will— Wcbrr Prere•,c
Deco 5-ictY -- the 1.ty'1 a-- 1T.;, • ^.� • :m a. «
BiluM to the Bran.
on Well Street, I., a .mP.0 "• h 'w'd'
'as has o $tatue by30s x .,Par L,am:cF .a _ .a. ve. ud
is the South boa.. the yx'u Faasaa:.ca stCuns
pleat to restor. ueco AW.—t
ifre dentaliy. also Can or too" .s alrr
er New Y.,.... pieces :,k. klata,.so and ':r:een ,
Aod. trtabl'. m oth. auldrds hke !e< }IR.'i',•
flumal on
5
7,11 Suimt. Ine t'r
:I Wanton arer erotlwai'a•
on the Weal s,da. the G.E lk khas as :.e::asron n
the SBs. era the Chi. Blidln= oa <'.nd Street, a:aern
aepY scrams tram the Ckrysw eaa,as
todeed• the New Yart mocb"Y ,a car.ne • en
Vttb to s wrvey to determine oow many a,t
6uiMiass there are. aad toe aeawer u+ :+r
tbauaeo
True..
New York has its kaxa. tak BCn -
'
er'm ekaaat bu,kb.g was oaf vWtem. But *n.+vaunsi+
New York aeve{Ppmeat ax wy w s,.as ,•w reaoxa-
tiah. And New Yorh's CrventtoV'kv n and laaa bu
resu 1. talY aware of tM Sure of Art . eat eona+a-
ere the Art Deco anrsOloas IMAO'dui masm't$
to'—
city
Snow ia6 mid a New YOM kept re bane from
Ws rem t aapMeece. Sae aewe$ troweling cesa•
pasioa r ttur Ie.006•wiM Olg assets tea meairy.
drfslsor laaterd Ifetoerlas. aeN+wnlyd thr ttiban
Ddaa PtsaenalFsa taesre at ae AtrUee hascMean al
the Mee fintei. Toe Are Deco OIetM Prsrvalw
Deeebpeetti Pfau had tar tM pNpeeavtr Aaailec-
ttue erbea MoaYK aiuir tar tM atchlt.aa AodM-
tat. tiara.. ►taosaM. cite Ir ttr lose, lads <hret
I,eppare's pleawei eaperrece a ism Neie was
the eteit d s week of Osce aishtawie8- Coeues ra
fir City evrr thr Td-b/ theCiryMnNr. wxick Wy b Brag b for
leejiml tewN-okr sqn abraaa
to esoi Yew York akles Axis Sepheri er.
'f1,CNtrakai WUSNNG
Lae West Ihf fhrysM btrddiej et Gunstoe
Avenue eta "21" Sued. "I"' hoes Grand Central
Station, hkr w m..v ut!7 tat<o.arietatparates to.
- _ ..Neer w Any OECD. BY