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.......... A PROJECT OF:
The Downtown Miami Hotel Association
Downtown Miami Business Association
Metro -Dade County Department of Tourism
and
The City of Miami
one biscayne tower • suite 2099 - miami, fla. 33131 • (305) 579-6675
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SALUTE TO THt AMMCAS
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Due to its strategic geographical location, Greater Miami has become
during the last decade, the "Gateway" of Latin American countries into the
United States, and conversely from North American and European countries
into Latin America.
Businessmen from those countries feel more attracted each day to what
is currently known as "Wall Street of the South" --a banking center, which
has blossomed in recent years in the core of Downtown Miami as well as the
adjacent area--Brickell Avenue. This, together with the possibility of
conducting business and shopping in stores with bi-lingual capabilities
are among the lures that draw Latin American visitors to the Downtown area
and Greater Miami, making it the largest volume exporter in the U.S. to
the Western Hemisphere.
Latin American tourists are, throughout the year the main support of
the tourism industry of the Downtown area, and, of course, also important
to Dade County in general.
In order to continue attracting Latin American tourists, plus starting
to recapture the domestic tourism to our beaches, the Downtown Miami
Businessmen's Association, the Downtown Miami Hotel Association, the Metro -Dade
Department of Tourism and the City of Miami have joined forces to produce
thirteen gala festivals, throughout the year, celebrating the National
Independence Day of the United States, Canada, Latin American and Caribbean
countries.
continued...../
■
The events that will comprise the various Salute to the Americas
peativals will expose a trait unique to bade County -=the blend of the many
cultures and races living, working and celebrating together in Miami —the
Gateway of the Americas.
The Salute to the Americas, will consist of street festivals along
Flagler Street, and in some instances, extending into Bayfront Park and
on Biscayne Boulevard; theatrical and musical performances, at the Gusman
Cultural Center, of top theatrical groups and musicians.
Folkloric and musical groups will present on -going cultural performances
of the folklore and music of that particular country; arts and crafts will
be displayed in strategic areas of Flagler Street; strolling troubadours
will liven the Street, with typical music; Downtown Miami restaurants will
coordinate special food experiences with wine/liquor tasting from that
country. For that special event, Flagler Street will be adorned with banners
and special decorations saluting the honored country whose independence is being
celebrated.
The duration of each one of these festivals will vary, depending upon
the variety of scheduled events but should not be less than three days and
no more than one week. The festivities will start at 6:00 p.m. and continue
through the early evening during weekdays and from 12 noon till 10 p.m.
Saturdays and Sundays.
All the Downtown hotels, stores, restaurants, etc., plus the Downtown
Campus of Miami -Dade community College, will participate. The various
buildings and condominium associations of the surrounding area will be invited
to take part in the celebration.
Plaglor gtreet traffic will be closed on the hours of the Pestival.
All the marchanta in the area will be asked to keep their stores open, after
hours and on weekends. This will facilitate shopping for patrons and will
maintain an even flow of shoppers along the ►riain artery of Downtown Miami,
Persons employed in Downtown Miami will be enticed into staying after
office -hours, and the condominium dwellers will be attracted by the on -going
gaiety.
Venezuela's Independence Day will kick off, on July 2, these series of
festivals. For that particular event, the Venezuelan Minister of Tourism,
together with Wass, Venezuela's principal airline, will be invited to
co-sponsor the celebration by bringing a sample of the music and folklore of
that exciting South American country. Local Venezuelan businesses, banks,
corporations, social clubs, student associations and members of the Venezuelan
community residing in Dade County will be asked to participate in the making
of the festivities.
Domestic and worldwide tourism will be generated by these festivals as
journalists and travel agencies from those countries, different areas of the
U.S.A., Canada and Europe will be invited to participate and cover the event.
Trade magazines, newspapers and specialized publications from all over
the United States, will write about the festivities that are going on in Miami,
"blacking out" the bad image we have generated during the past years.
This project will serve to promote tourism, so badly needed in Dade
County, and offer a better understanding, to the American people, of the cultural,
educational and artistic wealth of the American residents in the Greater Miami
area, with its' Latin American and Caribbean origins.
SALUtt IO i N�: AM P iCAs
Schedule of Activities
rridayt 9:00 A.M. tourism Workshop with travel agents from the
Festival eounttyj Miami and other selected
areas in the U.S. It will be 8ondueted in
a ptce`selected hotel. Schedule! 9:00 A.M►
to 1:00 P.M.- lunch 1:00 P,M..2:00 P.M);
resume at 2:00 P.M.-6:00 P.M.
11:00 A.M. Kiosks will open to the public.
12:00 N. Bands will perform in the kiosks area until
2:00 P.M.
12:00 N. RIBBON CUTTING - Official inauguration of the
Festival with the participation of high ranking
officials from both government as -well as Metro
Dade County and City of Miami officials. When-
ever available, a band will play.the National
anthems of both countries.
6:00 P.M. Flagler Street will open for the Festival. Bands
will play from the following sites:
Flagler between 2nd and 3rd Avenues.
Flagler between 1st and 2nd Avenues.
Flagler between N. Miami Avenue and 1st Avenue.
Restaurants in the three block area will have
seating arrangements in the streets and will
serve food and drinks.
8:00 P.M. Gusman Hall opens for ballet or concert,
STORES WILL BE REQUESTED TO REMAIN OPEN
10:00 P.M. End of the activities with FIREWORKS on
Bayfront Park.
IMPORTANT: Media coverage of the event will emphasize Festival
Schedule during the next two days.
Sat.,12:00 N. Flagler Street opens for Festival as per
previous day.
to be continued..../
12:00 N. Lunch for travel agents and participating
companies' representatives, in a Downtown
hotel, Tduristn personalities, frog.the
countries involved, will be .invited,,to serve
as guest speakers during the luncheon.
9:00 P.M. Gala Ball (cocktails and dinner) at a pre -
selected Downtown hotel,
Sunday 12:00 N. Flagler Street opens up for Festival as per
previous day.
STORES WILL nMAIN OPEN
6:00 P.M. End of the activities.
ALL OF THE ABOVE ACTIVITIES WILL BE ADJUSTED IN ACCORDANCE TO THE
FACILITIES; ARTISTS] ENTERTAINMENT THAT THE FOREIGN COUNTRY IS
ABLE TO SUPPLY.
A FILM FESTIVAL FROM THAT COUNTRY WILL BE ORGANIZED•AND PLANNED
IN ACCORDANCE WITH THE AVAILABILITY OF THE FILMS.
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COMM
WIVAL __DAgHB -
INME1 DENCB_. DAY
PHONE
Vetiazueia
7/2 -
7/4
July 5
373-4311
Ecuador
8/5 -
8/8
August 10
371-8366
Mekico
9/9 '=
9/12
September 15 16
371--5444
Chile
9/16 -
9/19
September 18
'373--8621
Colombia
12/10
-- 12/12
July 20
373=3087
Panama
10/28
- 10/31
November 3
379-7280
Brazil
11/18
- 11/21
November 7
377-1734
United States
7/2 -
7/4
July 4
350-4155
Jamaica
7/22
- 7/24
First Monday in August
374-8431
1983
Canada
July 1
404- 577-6810
Argentina
May
373-7794
Peru
July 28
373-5061
Bolivia
August F
358-3450
Uruguay
August 25
358-9350
Guatemala
September 15
377-3201
Costa Rica
September 15
377-4242
Dominican Republic
February 27
373-4862
Paraguay
May 15
444-8250
Trinidad/ Tabago
August 31
374-2056
Bahamas
July 10
373-6295
Barbados
To come
645-4145
SAR ICA$
L)►��i,�T�'1!g _. COS �'i`HL
,CgLt* ., Salomon Yuken, The Colultbua Hotel
TR R" Juvenal Bina, The Bvarglades Hotel
=H-T_RWt tt: Ana -Mari Brrethner, Inter-Ameritan Communications
9B0R1TA1Y: Virginia Flores Oodoy, Metro=bade Dept. of Tourism
DIRECTORS: Bernardo Genes, Continental Bank
Emilio Calleja, Downtown Miami Businessmen's Association
Willy Gort, Little Havana Tourist Authority
Aida Levitan, Office of Information and Visitors of
the City of Miami
Leslie Pantin, Jr., Pantin insurance
Roy Kenzie, Downtown Development Authority
SUB -COMMITTEES
FINANCE AND ADMINISTRATION: Juvenal Pins, The Everglades Hotel
PUBLICITY, PR, AND MARKETING: Ana -Mari Brechner, Inter -American Communications
Alma Guerra, Channel 23
Aida Levitan, Office of Information and Visitors
Phil Halpern, Metro -Dade Dept. of Tourism
ARTS AND CRAFTS: Margarita Cano, Metro -Dade Public Library System
Mickey Carden, Miami -Dade Community College
Roberta Griffin, Miami -Dade Community College
GASTRONOMICAL: Sol Geltman, The Columbus Hotel
Margarita Delgado, Fla. Dept. of Natural Resources
Susan Weiner, Sunny Isles Resort Association
ENTERTAINMENT: Willy Gort, Little Havana Tourist Authority
Ruth Greenfield, Lively Arts Series, MDCC-NWC
Ruth Levine, Lively Arts Series, MDCC-NWC
MEDIA EVENTS, CEREMONIES
AND PARADES: Emilio Calleja, Downtown Miami Businessmen's Association
GALA BALL: Celia Touzet, Latin Orange Festival Council
Noeli Gonzalez
LOGISTICS: Emilio Calleja, Downtown Miami Businessmen's Association
Gonzalo Sanchez, Florida Power 6 Light Oompany
Roger Carlton, Off -Street Parking Authority
FUND-RAISING: Bernardo Benes, Continental Bank
TRAVEL AGENCIES WORKSHOP: Manny Centeno, Metro -Dade Dept. of Tourism
Peter Weiner, Metro -Dade Dept, of Tourism