HomeMy WebLinkAboutM-82-067510
} Miami Design Plaza
Wrchants'Assmiation
P.O. Box 370416, Miami. Florida 33137
July 8, 1982
The Honorable Maurice Ferre
Mayor of the City of Miami
City Hall
Miami, FL. 33133
Dear Mayor Ferre:
In July of 1980, the Miami City Commission approved in princip4a request
tendered on behalf of the Miami Design Plaza Merchants Association for
$35,000.00 to promote the Miami Design District.
Since that time, the 38-acre design district has grown to become the
third largest and fastest growing district of its type in the nation,the
MDPMA has sponsored two highly successful Designers' Saturdays which have
drawn upwards of 2500 participants and the district itself has received
international media recognition for its economic and artistic clout.
The latter translates powerfully into 250-design-related businesses, more
than 5,000 jobs and an annual contribution of more than $350 million dollars
into our local economy.
Clearly, the time has come for the Miami Design District to take its place
alongside other design meccas such as New York, Dallas, Los Angeles, Milan
and Cologne, among others.
Thus ... Miami Market Week was born ... a full-fledged, international buying
spree aimed at the worlds' architects, specifiers, designers Hy Katz
President
and manufacturers during which time the newest lines of Mal spanter
furnishings, products and design techniques will be un-
Vice President
Wende Heffron
veiled for the first time. Secretary
(MORE) Jerry Cody
Treosurer
i
MAYOR MAURICE O0.RE
July 81, 1982
2-2-2-2-2-2-2
i
t
We conservatively estimate that Miami Market Week, Nov. 12-17 will draw
50000 participants which is a conservative estimate considering California's
West Week, held last Feb., drew more than 18,000 people from 37 states and
its organizers placed no more advertising than Miami Market Week has scheduled.
To this end, we are now coming back before the Miami City Commission to request
that the $35,000.00 grant which was approved in July/1980 now be turned over
to the MDPMA so we may aggressively promote Miami Market Week in the following
ways:
* Through the placement of advertising in such design 'bibles' as
Contract, Interior Design, The Designer and Miami's own Florida Designer's
Quarterly... all of which are internationally circulated;
* With special mailings to designers, architects, specifiers and
retailers from throughout South and Central America and the U.S. Eastern Sea-
board;
* For national and international publicity efforts designed to
inform not only the design media ... but newspapers and magazines in the worlds'
capitals that the Miami Design District has come of age and is now a full-
fledged 'Market city.
All of these efforts will underscore the buying, sightseeing and professional
opportunities which will await Miami Market Week participants. There will be
seminars sponsored by Interior Design and House b Garden, the Southern debut
of Collaboration '82 and six buying days in the Miami Design District!
And not incidentally, our November climate is bound to be a big hit...
talked about long after Miami Market Week is over.
We close with confidence that your colleagues will share our enthusiasm for
Miami Market Week as a unique opportunity to again emphasize Greater Miami's
emergence as an important cosmopolitan city. We trust the commission will
grant our request. i _
inckrely, �l
i l
ewly P1ected WOPMA President
dean Whipple
Miami Market Week Coordinator
Jeak Wilipplc & Associcl�s, 111C.
Marketing + Public Relations + Community Affairs
4
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BUDGET FOR MIAMI MARKET WEEK
i
Receive Payable
100 SHOWROOMS @ $500.00
50,000
DIRECTORY
68,000
42,000
COLLABORATION '82
37,500
37,500
ADVERTISING
12,500
MAILINGS
22,500
DESIGNER KITS
10,000
BANNERS, FLAGS, DECORATIONS
10,000
ARTWORK AND CREATIVE
8,000
MISCELLANEOUS MAILINGS TO SHOWROOMS
8,000
EVENTS
10,000
CLERICAL
15,000
HANDLING FEE
15,000
CITY OF MIAMI
35,000
$ 190,500
190,500
PLAZA VENETIA. 555 NORTHEAST FIFTEENTH STREET. SUITE 27D, MIAMI, FLORIDA 33132. 305-358-0312