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Miami Design Plaza
Merchants'Association
P.O. Box 370416, Miami, Florida 33137
(305) 576-2278
REQUEST BEFORE THE CITY OF MIAMI COMMISSION
DECEMBER 9, 1982
BEAUTIFICATION
The Design Plaza Association requests that the City of
Miami initiate as soon as possible perhaps early next year,
the Street Improvement and Beautification Program ( project
#0029) for the Miami Design Plaza which has been designated
in the approved Miami Capital Improvement Program 1982-1988.
Five hundred thousand dollars has been allocated in the
Capital Improvement Program for utilization of highway bond
funds. According to the Capital Improvement Program this
project is scheduled for implementation during 1983-4. The
project involves beautification of the Miami Design Plaza,
including street improvement, landscaping and sidewalk
improvement in the Plaza area bounded by I-95, N.E. 42nd Street,
N. Miami Avenue and the FEC Railroad. This program will
complement the joint public -private projects that are
underway to establish the Miami Design Plaza as a national and
international center for the Design Industry.
K.
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The Merchants Association has funded a study by the
University of Florida's School of Landscape Architecture which _
we have provided to the City to use as a general guide to
prepare the Street Improvement and Beautification Program for
the District.
The Design Plaza is truly a unique area in Miami --a
commercially oriented district with an anticipated major growth
in the 1980's. Because it is an area in which the traffic is
largely pedestrian, the streetscapes are of particular importance.
Any improvement of the landscape will reinforce the image of
Miami the city is fostering. The Design Plaza Association Wishes to thank the '
City for the assistance you have provided and the efforts
you may have made on behalf of our first Market Week lastJerry Cody
month. The planting of trees, the clean-up, the President
creation of Woodson Park and the Assistance in Nancy Felber
Publicizing the event worldwide enhanced our success Vice President
immeasurably.
Elena Whitaker
Secretary
Bill Smith
Corresponding Secretary
r~� AL Gordon Williams
Treasurer
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Miami Design Plaza
Merchants' Association
P.O. Box 370416, Miami, Florida 33137
(305) 576.2278
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We again request implementation of the Street Improvement
and Beautification Program as soon as possible in the time
fram 1983-4.
TRADE MART
The City of Miami's most important direction is to
make Miami one of the foremost trade and commerce centers in
the United States. The City of Miami has assessed that the
Design Plaza is one of the centers of trade and commerce.
The Plaza has one of the best outlooks for potential growth
of any commercial area in the City and employs now 4-5,000
people. In light of these facts, we wish to make another
request of the City.
Harket Week proved that the Design Plaza has a strong
future as a significant national and international Design
center and this strength may imply the need for a Trade Mart
within the district. To assess whether the Design Plaza would
benefit from the building of a Trade Mart, we wish to ask
the City of Miami to approve financing of a feasibility study
to be carried out as soon as possible.
It is of some urgency to do this study now since the
momentum for the Plaza has been established by Market Week
and other cities, like Fort Lauderdale, are developing Design
Centers, to compete with Miami's district. Our district's
size and history make it the best candidate to remain the trade
crossroads for design among North and South Americas and
Europe. A Trade Mart might be the enhancement that would
reinforce Miami's standing decisively and clearly and keep the
district competitive regionally. We urge you to approve such
a study of the need of a Trade Mart and to finance such
a study. Jerry Cody
President
Thank you for the opportunity for this hearing Nancy Felber
on these two important issues. Vice President
Elena Whitaker
Secretnry
Bill Smith
Corresponding Secretary
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1^-�"1 -�•� Gordon Williams
Treasurer
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