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Home My WebLink AboutM-83-0688BOARD 01 Er !ro Ciu.- Sec.��ra • � Osrer G,:�(a" Trea Gw o, DIREC_TO_ RS Tony AIOn50--_ Rick Beckman Henry Berge, Ana Mari Brechner L WS Brill Armando Bucelo Roy Kenzie Jim McDonald Ray New Michael Rice Natan Rok Paul Rosen Herb Spahn � d%:Wntown MI M1 business association The Downtown Miami Business A,,,�ociation (DMBA) is embarking on a multi -faceted program to rr�vivr• the ailing retail sector in Downt.or/n Miami . A preliminary plan directe-d at hr,th -,port and long range )trategies has been developed based on rccomr,e•ndations derived from The Flagler Street Pedest.rianizat ion and Retail E_nvironr'.ent Enhancement Studv conducted between 1981 and The Recor)mf,ndat ions for Stratcaies to Preserve and Enhance, the Economic Viabilitv of Downtown that t-(",ulted from thr, City'-. tk ighborhond fcr�nor^.ic_ Development Analysis (NEDA) PrograF-, for- 1901 and 1992. An outline of the Plan is enclo-,(cd. Under the NEDA Proqram DMBA ;rill be attiLT11)ting to a','.ist r,.'t, iers in red reet ing their salc-s and r^arket inq of - fort~ from. n(=arl , total dependence on t hey La t i n r;arket ter:rar-d at t me t i nrl and ma i nt a i n i nn a local market. This effort will include cminars and perI contact,, regarding 1) Engli,h and courtesy training for �,aIe, personnel; 2) Advice on product rT,iX and ,vindr�.v di,,plays; and, 3) Assi,,tance in joint advert i,,inci campaign,,. We are also seeking ninneys from the jobs bi 1 1 and otf er source,, to plan and implement physical ir!,provements and a manage^,er.t strategy for Flagler Street and environs. Our initial funding request frorn the City is for 5100,000 to be spent as follows: a) $75,000 in jobs bill funds to fill in the poorly maintained planters along Flagler Street ,•rith the same tiles used on the sidewaIks. This will not only removt an unsightly ilia intonanc problem but will also serve to :iiden the side'.vaIks for usr- by pedestrians and st reet vendor :. T' � irr e WA 6 � one biscayne tower - suite 2099 - miami, fla. 33131 - (305) 579-6675 h) S25,000 in City fends tQ he match-d h. S20,000 from the private sector tr, conduct a Flaulor Strout 1-anaq ment Study .:'rich All cxi:lore treatinn Flagler Street and environ•., similar to a shoppinn c,ntcr an far an store - hours, dcl ivuri -v-nt_s sta tinrt, a- Whvt icy, etc. It is important to mite that the ; rivato st•rtor is in the procass of expendinrl approx.inately S500,ogn to drr" pl ish physical improvements on Flaglor StrPrt as pur iv o mm-ndations from !,W previously munt innrd studips. Recently the Downtown Mia-i Buninohn /1bn"rjoii"n Beard met :.iA Mayor Ferro to discuss the retail core. Fr,r• that meeting, a number of yi nr i t y cnncprnq e-er r,-d . KPqr i nc l uce : 1) Establish a street vandur policy 2) Establish on_r, agent.: as the coordinator for the Fla,lpr btr• ut Special District i) Fill in lay-Q4 and add street furniture 4) Propose exl ands d oven i nq police service,, 5) Study supplymQnt inn nth r City services We would apprreiat- if the Cit Manancr wnuld dirUL: staff to ..M with DMBA toward Adr,q , i nil t ht'se pr for i t y cnrcerrv. . The continuinrt economic vi. hi l ity of Downto,rn's rrtai I cnrf is essential if Dn.:nt" n Miam; rs to attract thr conventions, ne,. bus : nest's, , and v i s i t nr; that will hanef i t the economy of At -- entire city. Your help in his effort is re-opctfully sought. SincercIy, Wifredo Gort Executive Director WG/t enclosures 83-688 ,�y� �.�.. S4.-!'tl�ia3*:''ri WP.' :�;'t^d<.M in: �'.. .,'.... .. ,� ..... .. ........�.. .. w.. ..... .. <. ...... .........<.... .. ...... .... ...... .�........-r �-._....a..___._.... <.�._.____. DOWNTOWN MIAMI STUDY STUIGY In order to upgrade Dcn:ntcwn Mi,ini ara+d its r,•t,Jil ,u tivities, we need a comprehensive management approach to: (a) Supplement City services including: maintenance, security, transportation management. (b) Create an exciting downtown "marketplace" Including: promotions, events. vending, cafes, etc. (c) Initiate short and long-term design improvements. The DOWNTOWN MIAMI MANAGEMENT "TUDY (cost $25,000-$35,000) would look into the following Issues and problems: (a) Supplementing Cit) service,, (b) Establishing a Downtown Miami Special District (c) Coordination of promotion and events (d) Establishing a "theme" or image for Downtown (e) Developing a vendor policy (f) Developing a joint funding scheme (g).. Establishing a process for zoning and design review (h) Developing policies and programs dealing with traffic control. parking, enforcement (1) Study creation of a Downtown Improvement Fund Part of the continuing process involved in the revitalizatiun of is the implementation of the short and long-term recommendations contairicd in the Flagler Street Study. These are broken down into three areas: (1) Economics . develop festival marketing theme develop new restaurants and cafes create focal points and special activitic% . expand and coordinate promotion efforts provide short term shoppers' parking remove shutters and provide security improve customer relations Improve merchandising and displays . explore temporary street closing% on Fridays and Saturdays (2) Transportation . remove state route designation • relocate Metrobus . restrict deliveries • allow for temporary street closing, reduce numbrr of lay-bys . Initiate Flagler Street Shuttle continue to develop strategies to remove private auto traffic ... T uir.w.iw �Arwr M/�A�•rMswn �.Yr�Mf� r �r DOWNTOWN MIAM1 STUDY F STRATEGY continue (3) Design develop and implement a new signa(je system . update sign ordinance . remove low plantings and curbs at selected locations Install new street furniture provide vending areas provide areas for street cafes Install banners and nes lighting create events areas . promote and add amenities Page Two The Downtown Miami Business Association has implemented or is in the proces•' of implementing a number of short-term improvements including: 0). Development of a discount coupon book (2) ,Seminars to train employees (3) Seminars with merchants (4) Window decorating and merchandising (5) Saturday free parking (6) Program to deal with derelicts and alcohulics (7) Program to remove shutters and extend store hours (8) increase police protection in the evenings Recently the Downtown Miami Business Association Buard met with Mayor Fern to discuss Downtown Mianni From that meeting a number of priority concern, vint_ryed. These include: (1) Jointly fund Management Study (2) Establish a street vendor policy (3) Establish one agency as the coordinator for the Downtown Miami Special District (4) Fill in lay-bys and add street furniture (5) Improve marketing and sales techniques (6) Propose expanded evening police service (7) Study supplementing other City services The Downtown Development Authority and the Downtown Miami Business Association wi1) be Involved In establishing the Downtown Miami Special Zoning District and will be working on new sign ordinances. delivery schedules, funding strategies, etc.