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Home My WebLink AboutM-83-0922OR ZIA inn InntYMJaty rrd IJ 45SP rile !fr. � COMMITTEE, INC r ar chairman Emeritus SI*onen P Cler* chairman Ravi Moswdat Chairman Elect - June 28, 1983 more Lewn Imm Post Chairman Larry Adams' treasurer The Han. Maurice Ferrel' Robert 1MO10F Mayor, City of Miami "K*'""inch' P.O. Box 330708 Jose • sanc"aa FL 33133 Social"Miami, A J. Conlin . r ...� � •+....:... it: VKa Socralwy Dear Mavor: . • ... .. .. • . .._ - ,. . . Teresa Zornlla _ _ .. ... _ _ •, ' E.sculme Director This is to formally request a promotion grant of $20,000 towards. . Eby Via.. the presentation of the IV83 U11-U5Abong testival, wnich w1 oe or•ecrora produced and televised nationally from Miami an October 8, 1983 "d'•°'° Agruwto as part of this Year's Hispanic Heritage Festival. wrw.m AlasonGff' Gloria AnOersOn M.n*MCMI . Luis 6cu1011 Broadcast from here for the fifth consecutive year, the festival Cos oa is the final event in the national competition in which the best IIan A Huffloartoo Conine Hispanic -American son composed in 1983 is chosen. The aim of the P 9 P Emrra ColonN M«cyDial tiar•an"* musical contest is to honor the winning composer and performer and P:.oinys«°`"0� to stimulate artistic creativity among Hispanics in this country. F'"a Ex~°la The OTI-USA Song Festival is part of the International Hispanic Margarna Esauirol Carlos 9ernan041 Gutman Song competition organized by OTI, the Organization of Ibero-Ameri- Yqe9•r«� can Television. OTI agroups the major Hispanic television networks wrnriooGor in the Western Hemisphere, Spain and Portugal. Tom L Green Bill Glagg AIM& Guerra Holding the OTI-USA Festival in the Miami area has been extremely , Minna Guerra Franc scoJ Hartland" beneficial for promoting Dade County as the prime United States .. . AnnrgeC"' George C MVM J• tourist resort and cultural center. The 1982 festival, televised �. L'""a"oano live an November 6, 1982 from the James L. Knight Convention Center, Geon Gabriel L�e JesusManin 'ryas seen by an estimated 25 million people in the United States and Francisco Me$ RoiandO Wise ten other countries. This year, the Spanish International Network °pya'a"'° La"I'sPMf+n Jr Lulu 1 (SIN) the producer of the event, assures us that the audience will eir�AN be even greater, generating extraordinary publicity for Greater Miami. i:Pearson David Perat•Gmen ManPlain nor-guet J*Y Rndrp As it was last year, the 1983 OTI-USA Festival will be a two-hour Donald ROsanoerg Algeria SamP«* live show televised on aturday, c ooer 8 , from 9 pm to 11 am.— r.onn*Santa Maria according to surveys the prime time rom t e standpoint of television %noJ Shannon audiences. The telecast will be seen on SIN's 205 station national Jane Smrsa, Eduardo Sublet Riras network which has some 15 million viewers.- In addition, it will be F•^"►arm shown to 16 million TV viewers in Mexico and to 10 million in the Ricnarp Town Drrr Marie TolaAo• Dominican Republic and Venezuela. A shortened, 60-minute version of Jos* A Torre George VOlaf, the Miami October 8 show, will be televised to millions of viewers Terase ZVDrterr«*• 9 in Panama, Paraguay, Ecuador and Guatemala. ' ' Past Chair o•M Florida non-profit organization 4011 West Flagler Street, Suite 503 Miami. Florida 33734 Phone (305) 541-5023 .. �' ti-w�vy "1-Y- � Y.w.'t!.'.+4>.+y..?M�"�h+-vr....1r 1iw.�+.. � �4.+•�c .2..re-• _ _ ,wpm _ We- U OR . .....�+«.....y-�!!is*�•w:�r.�.�wvs_,. _.. _-., �� .s ..✓. ...1 ,�.am .i�i0irwrtll:':a+.v.�. ....b.a. .. ....+::?.t--- _�.,1.,,.n...�.�.. r The Hon. Maurice Ferr6 June 28, 1983 Page 2 b. 1 Included in the two-hour program will be a 10 minute visitor and business promotion segment about Greater Miami. produced by Channel 23, SIN's Miami television station. It's theme, as it was last year, will be: "Greater Miami, the Tourist Capital of the United States." In addition, SIN will heavily advertise the 1983 OTI-USA Festival during weeks preceding the song competition, whose judges will be among the best known TV and screen personalities. SIN will also promote nationally the activities of the Hispanic Heritage Festival Committee which have proved to be a tourist asset to Greater Miami. SIN, which last year spent $566,156.30 on the event, estimates that its 1983 budget will be in excess of $600,000. The H.H.F.C., under whose aegis the OTI-USA has been presented in recent years, should request $60,000 in promotion funds from the three entities which contributed toward its cost in 1982: Dade County, Miami and Miami Beach. There is no doubt that for this relatively modest sum, Greater Miami would receive the kind of positive and sophisticated tourist and cultural promotion that it could not possibly obtain through the usual advertising channels. The 30 million Hispanic viewers of the OTI-USA Festival - both domestic and foreign - repre- sent the bulk of the area's Latin tourist market, which accounts for nearly half of the area's total. Once selected in Miami, the 1983 OTI-USA song will represent this country at the OTI International Festival, wt-ich for the first time in the event's 20-year history will take place in the United States. The date for this world event is October 29, and it will be televised live to 20 Hispanic countries from the Kennedy Center in Washington, D.C. SincergTy yours, IEloy Vazquez \ Executive Director EV:cr 0 83-922