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Home My WebLink AboutR-84-0044J-83-775 1/19/84 rr/D-4 RESOLUTION NO. 84-44 A RESULUI ION ESIABLTSHING A MLINUD FOR SELECTION OF THE NEWSPAPERS IN WHICH POHLICATION OF CITY NOIICF5 15 TU 8C MADE; REQUIRING THAT, ABSENT A LEGAL EMERGENCY, ALt. DEPARTMENTS, UFTICI S, AND HOARDS OF THE CITY COMPLY WITH THE SELECTIONS 50 MADE; AND REPEALING ALL PRIOR RESOLUTIONS ON THE SAME SUBJECT. WHEREAS, both state Iaw and the Code of the City of Miami require the pub 1irat, ion of 4 newspapers of general circulation prio certain types of legislative and admit WHEREAS, there has been a la )f practices and procedures followed th offices, and boards of the City; and WHEREAS, uniformi y p . nd procedure is important both to the smo a fficient conduct of City ess and to iev it o the very purposes sought blishin no ces in n a s• and busin by pu g pal , WHEREAS, i is the sire and intent of the City Commissi o estab efinitive method for selection of said n pa , require adherence to such selections, o made, and to peal all prior resolutions and eliminate 11 pr pr es relating to this same subject matter; OW, T EFORE, BE IT RESOLVED BY THE COMMISSION OF THE Cl F MI, FLORIDA: ction 1. The newspaper or newspapers of general circulation to be used for the placement of notices and advertisements regarding City business are to be selected by the City Commission at or near the beginning of each calendar year for the ensuing calendar year, by an affirmative vote of not less than 4/5ths of the members of the Commission. Nondaily newspapers may also be selected but such selection shall require the affirmative vote of all members of the City Commission. CITY COMMISSION MEETING OF Rescinded by R-86-58 J A N 191984 FFM�tih3. Section 2. Once such selection or selections are made, all of the departments, offices, and hoards of the City shall, in the absence of n legal emergency, ahide by such selection or selertions and place all of their nntires and advertisements only in the newspaper or newspapers so selected. 5 e c t i o n 3. All prior resolutions in conflict he t.h, including without limitation Resolution No. 22- 91, re hereby repealed in their entirety. PASSED AND ADOPTED this 19th day of Jan �984. ATTEST: / RA P9 if G. D ` CITY CLERK PREPARED AND APPROVED BY ROBERT F. CLARK DEPUTY CITY ATTO EY �. m Rescinded by R-86-58 0 42.21, CITY OF MIAMI. FLORIDA INTER -OFFICE MEMORANDUM M, TO. Howard V. Gary OATEN December 22, 1983 FILE: DM849/jw City Manager SUBJECT Advertising Policy and Procedures FROM! Randolph Rosencrant2, Assistant City Manager REFERENCES: ENCLOSURES: In August of this year an analysis was done on the City's advertising policy and procedures relative to the type and number of newspapers to be used and the im- pact thereof. Listed below are the major findings: The use of community -based newspapers has generated duplicate and overlapping services since they are largely minority and reach the same audience as the Diario Las Americas and the Miami Times. Additionally, servicing these newspapers places an enourmous burden on staff time and resources as well as often creates problems for time sensitve materials. Recruitment efforts for well qualified professional job applicants are hindered due to the inability to advertise in the newspaper of the largest general circulation - the Miami Herald. Additionally, this forces the personnel department to rely more heavily on journals, out of town newspapers, etc. . .and reduces the opportunity for professional job seekers in the local community. Rising advertising cost. Expenditures for 1983 as compared *to 1982 increased at a rate of 25% from $150,000 to $187,000 and is expected to be even higher at the close of fiscal year 1984. Reduced proceeds from the sale of public or confiscated goods (auctions) due to the inability to advertise in the newspaper that generates the largest audience - the Miami Herald. • Advertisements for bids generate a response of less than one percent from the community due to the City's procurement process (general and minority) which extends invitations for bids to all vendors that appear on the procurement list for a particular service. • Duplication of services due to advertising in both minority newspapers for local public works improvements. In addition to these advertisements, the City mails notices of these improvements to the homeowners on the tax roll in these affected areas. 84-44__ . 10 Page 2 RE: Advertising Policy and Procedures December 22, 1983 Presented for your review is a proposal for changes in the current advertising policy relative to the newspapers to be used to meet our advertising obliga- tions. This proposal addresses legal requirements as prescribed by the State Statutes, Charter and Code; the need to reach the appropriate audience in each of the major ethnic cultures of the community; and the need to control the growth in advertising expenditures. Attachment "A" indicates the present newspapers used for the major advertising items and Attachment "B" represents the proposed changes for the newspaper or newspapers best suited to accomplish the objectives above. In summary, the basic changes being proposed are: 1. Elimination of the use of community based newspapers as advertising sources in an effort to reduce overlap, staff time and cost. 2. Continued use of the Miami News, Miami Review, Miami Times, and the Diario Las Americas as the primary newspapers for advertising exceptfor recruitment of professional positions and public notification o7auctions in which case the Miami Herald should be used. 3. Advertisements for public hearings on local improvements should continue to be placed in the Miami News to meet legal requirements but should be placed in the minority newspaper ( Black or Hispanic ) in which the im- provement is being made. 84--44-- ATTACHMENT " B " TYPES OF ADVERTISEMENT PLACED BY NEWSPAPER - PROPOSED Type Miami News Miami Review Miami Times Diario Las Americas Miami Herald Agenda - ity Comm. Planning & Zoning x Agenda - Planning Bd x x x x Agenda - Zoning Bd x x x X Date Changes x x x x Bids x Bid Waivers x Board ppt. Planning & Zoning x x x Community ev ment Block Grant x x x Elec./Referendums x x x Miscellaneous x 0 0 Public Hr s.-Bd t. x x x u is Hearings Local Improvement x 0 0 Public Sales X x x x Ordinances x Recruitment x x * x x x Ads placed in newspaper No ads placed in newspaper 0 Optional - Should be placed based on affected area. * To be used in the recruitment of professional jobs. 10 ATTACHMENT " A " TYPES OF ADVERTISEMENT PLACED BY NEWSPAPER - CURRENT PROCEDURES iario Rotated T e Miami News Miami Review Miami Times Las Americas Newspapers Agenda - City COM. Planning & Zoning X Agenda - Planning Bd. X X X Agenda -Zoning Bd. X X X i Date Changes X X X X Bids x ^ ^ Bid Waivers X Board ppt. Plannin5 & Zoning X X X X community Development X X X Block Grant X Elec./Referendums X X X X Ordinances X Public Hr s.-Bd t. X X X X X Public Hearings X X X Local Improvement X Public Sales X X X X Recruitment Ads placed in newspaper No ads placed in newspaper 1 4202 r CITY OF MIAMI. FLORIDA INTER -OFFICE MEMORANDUM To% Honorable Mayor and Members of the City Commission FROM: Jose R. Garcia -Pedrosa City Attorney OATS: November 18, 1983 FILE. - SUBJECT: Newspaper advertising REFERENCES: ENCLOSURES: 2 Attached please find two resolutions dealing with news- paper advertisements by the city. The first resolution es- tablishes a method for selection of those newspapers, and the second resolution names the newspapers for the current fiscal year. Upon my discussions with Mayor Ferre, these resolutions are being placed on the December 8th agenda. JGP/mm Attachments cc: Howard V. Gary City Manager Ralph G. Ongie Cith Clerk