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CITY OF MIAM1, FLORIDA�'�V ( ,
INTER -OFFICE MEMORANDUM
TO. Howard V . Gary
City Manager
FiRoM: Robert D. Krause
Director
Department of Human Resources
DATE: March 23, 1984 FILE:
SUBJECT: Request to use EL HERALD
for Police Advertising
REFERENCES:
ENCLOSURES:
I am writing so seek City Commission approval to use EL MIAMI
HERALD for police recruitment.
The Police Department has requested a new Civil Service register
for Police Officers with an Applicant pool of 2,000 names. We
have a July 1 deadline.
We started a 1984 Police recruitment drive on February 13 with
a closing date:. of April 20, 1.9841 1,784 notification cards were
mailed to person: i•,ho had (j.,prest3ud an interest since the close
of the l.ca.s't cruatmcI-it:. To datu only 100 applicants have come
to apply as a result of Meting notified by the card. system.
We arc, now in the middle of the sixth week of the recruitment
and a total of 376 applicants have been processed. This averages
to 63 appl-icants per wc,e}; and indicates an unusually slow response
to our recruitment efforts.
Our previous Police advertising showed that our two best sources
were EL HERALD and THE MIA14I TIMES. We are still getting good
Black applicants from our TIMES ads. Two-thirds of all hispanic
applicants who responded to media ads in the past were recruited
through EL HERALD.
If our advertising is unsuccessful at the close of our campaign
on April 20, we will have to recruit again later in the year.
We suggest Commission approval to use EL HERALD for Police recruiting
whenever necessary to attract sufficient Hispanic applicants.
MS/ng
t
MaT/ON
84- 3 74.