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Ma1]Y�( A� �' REFERENG68s
ENCLOSURES:
Please schedule for the next City CORTdss'cn meeg in June• personal
appearance of Mr. Faul Hollenbach•
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PLAYERS
May 22, 1984
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Honorable Maurice Ferre
Mayor, City Of Miami
City Hall
3500 Pan American Drive
Miami, Florida 33133
Dear Mayor Ferre:
Would you please place Palace Players, Incorporated on the June 14, 1984
agenda and ask the City Commission to issue (once/locally/for fifteen days)
a Request For Proposals (RFP) for The City Of Miami Stadium facility.
In response, Palace Players, Inc./Theatre Enterprises would like to propose,
through a Unified Development Project (UDP/with Industrial Revenue Bonds), creating
an outdoor marine theatre at the existing City Of Miami Marine Stadium.
3 The City Of Miami Marine Theatre would: present the popular Broadway
musicals (year round) on a spectacular scale, utilizing; legitimately trained
talent, live orchestra, water ballet, dancing water curtain, fireworks finale,
simulcast in several languages with national television coverage. In addition
to recording live presentations of shows, orchestras, water shows, pageants,
contests, sports, and other entertainment, The City Of Miami Marine Theatre
facility would be available for various studio (television/movie) type productions,
meetings and conventions.
We feel that The City Of Miami Marine Theatre (cap. 6,500) would: 1. create
jobs in a period of high unemployment 2. generate tax revenue 3. nationally
promote Miami/South Florida in a positive manner 4. be rented/making full use
of a public facility 5. entice tourists, internationally, nationally and locally
to come to Miami/South Florida 6. entice tourists in Orlando to continue on
to Miami/South Florida 7. add to the quality of life in Miami/South Florida
8. provide an educational opportunity for locally aspiring talent to develop
9. attract endownments from the Federal Government for The Performing Arts 10.
1030 N.E. SECOND AVENUE, SUITE20% a FORT LAUDERDALE, FLORIDA 33305 • 305/566.2830
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e lt+ottica a "chit involvems'nt through moneta ry grants and v
3! g oiuriteet labor
Orvat6,sector 11. tie in with existing attractions and proposed new
proeets in k[f.,
may I thank you for your time and consideration in this matter and 1 look
forward to your prompt and favorable response.
PH/bt
Sincerely,
Paul Hollenbach
President
84-64 4" .
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Ms,
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W" OF MIAMI, RLAliWA
INUO-t`JrFICS MIWONANOUM
rot Howard V. Gary DAM
City Manager
SUBJECT:
Randolph B. Rosencrantz.fr_1
FROM` Assistant City Manager REFERENCES:
ENCLOSURES:
On April 27, 1984, I meet with Paul Hollenbach, President, and
Ross McClure, Assistant, Palace Players, Inc.
They presented a proposal to utilize Marine Stadium to present
"popular Broadway musicals (year-round) on a spectacular scale,
utilizing legitimately trained talent, live orchestra, water
ballet, dancing water curtain, fireworks finale, simulcast in
several languages and national television coverage."
Mr. Hollenbach was interested in exploring what type contractual
relationship could be entered with the City that would provide
exclusive use of the Marine Stadium facility to Palace Players,
Inc. and determining how it might be possible for the City to
participate fincially in the necessary renovations to the
facility as well as providing funds to underwrite initial
productions. The renovations are estimated by Mr. Hollenbach to
cost between $10M and $12M, and the production costs would range
from $3M to $5M making a total financing package of approximately
$15M. It appeared to me that Mr. Hollenbach had spent
considerable time and effort in developing his initial
information package and is very sincere in wishing to pursue this
project.
I advised Mr. Hollenbach of the following:
1. The City Administration, by Charter, is required to
solicit competitive proposals prior to leasing or renting
a City asset.
2. City Ordinances articulate several approaches and
requirements. He should be familiar with those should he
desire to continue to pursue this project. Specifically
called to his attention, was the Ordinance establishing
the Unified Development Project procedures and the
Ordinance dealing with the leasing of Waterfront
property.
Page 1 of 2
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84-644. .
Hward.V. Gary W
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May 8, 1984
. I suggested that his proposed project would probably be
taken more seriously if he could demonstrate that he has
outside financial backing for at least a portion of the
project.
4. Although the data provided included comments from a large
number of credible personalities in the entertainment
business, an independent, certifiable market study would
probably enhance the reliability of the proposal.
g. He expressed to me his concern that someone else might
"steal" his idea. I informed Mr. Hollenbach that he
should carefully consider his request to be placed on the
Agenda for the City Commissioners at this time.
Conclusion
It is obvious that Mr. Hollenbach has devoted a great deal of
energy and effort in developing a unique entertainment applica-
tion for the Miami Marine Stadium. He should not be discouraged
from pursuing this venture.
Without judging the merits of his proposal, serious consideration
at this time may be premature. The City has not invited
proposals to utilize this facility. It does not seem likely that
the City should place at risk a valuable asset and agree to issue
debt to place someone in a private profit making business.
Palace Players, Inc. should demonstrate independent financial
backing to the extent necessary to reduce the City's risk to an
acceptable level.
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;t r> CITY Olt MIAMI• It4�f!
ll+'nelt MINOR.
To: Howard V. Gary
City Manager
SUBJECT
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May 17 s 1984
Follow-up on
Palace Players
Randolph B. REFERENCES:
FROM: Assistant city Manager
�., ENCLOSURES:
follow-up of the May 89 1984 memorandum on this topic.
This is a
On May 11, 1984, I had a second conversation with Paul
Hollenbach, President, Palace Players. He indicated that some
racing this
people in the communitythat were Wggooroiect we
commitment to lease this
required legal process.H
qRMWe dity could make a
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eny OF MIAMI, FLORIDA
IN7 1�t-0R 1 E MrLMORANOUM
tro: Howard V. Gary DATE: May 17, 1984
City Manager
SUBJECT: Follow-up on
Palace Players
Randolph B. Rosencrantz REFERENCES:
R1OM: Assistant City Manager
ENCLOSURES:
PILL:
This is a follow-up of the May 81 1984 memorandum on this topic.
On May 11, 1984, I had a second conversation with Paul
Hollenbach, President, Palace Players. He indicated that some
people in the, community that were interested in financing this
project were reluctant to make a commitment
unless thererough was some
strong indication from the.City to Supportgoing
project. I pointed out that no one in the City could make a
commitment to lease this stadium without going through the
required legal process. However, I did indicate to him that if
he were able to convince the Mayor and the Commissioners of the
wisdom of his project, they could pass a Motion to the effect
that should Palace Players, Inc. secure funding commitments in
the amount of $5M, the City would put the Marine Stadium out for
This
bid aMotion of eitherthrough
RFP or Intenta unified
is probablyent as strong .as one
wouldd be
could expect.
Al
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ditlMi fir. OiVg
WH6.0_-
�i (dune 14 y 1984)
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Honorable Mayor Terre; Vice Mayor Perez, Commissioner Carollo, Com�diAsf+�he�r
Dawkins, And Commissioner Plummer, my name is Paul Hollenbach and 1 live at 2691'Noe" �
A -Tee Drive, Coconut Grove, Florida. I am here representing Palace Players, Incorpor.
Ated which is based at 1930 Northeast Second Avenue, Fort Lauderdale, Florida.
Palace Players, Incorporated would like to convert The City Of Miami Marine
Stadium info The City Of Miami Marine Theatre. We would like to present the popular
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Broadway musicals, year round, on a spectacular scale, making use of: legitimately
trained talent, live orchestra, water ballet, dancing water curtain, 'fireworks finale, 1
simulcost in several lanuages, with national television coverage. In addition to pre -
sending and recording live presentations of show, orchestras, water shows, boat races,
pagents, contests, sports and other forms of entertainment, we would like to make The
{
City Of Miami Marine Theatre available for various studio type productions (such as
movies & television) and meetings and conventions.
It is my understanding that The City Of Miami is presently entertaining
the idea of placing The City Of Miami Marine Stadium out for bid, either through a
Request For Proposals or a Unified Development Project.
84--644...
1 .3
out for bid, locallyt througn a waaia- -- --
for as short a period of time as permitted by law*
that our comprehensive entertaininent package or concept be approved
in principle
I would like to take a moment to explain our request for a "Unified
10 ment Project, one time, for as short a period of time as permitted by
Deve p
' law.0
We have assembled a group of professionals in all areas to assure the
project In doing so we have gathered a large percentage of the
success of this pro j
e Beach Marine Theatre in New York City.
origins 1 theatrical staff from The Jon
- professionals understand the fine art of staging musical extravaganzas with
These prof am,
aquatic accompaniments at
the former manager
at night under the stars. We alp., -
of the Chicago symphony. We can not expect these people to trait endlessly. We are
therefore asking for swift and prompt action from The City Of Miami.
84-644-
- 1. create jobs in
2. generate tax revenue
3. nationally promote Miami and South Florida in a positive manner
4. be leased from the bity, making full utilization of a public facility
5. entice tourists, internationally, nationally and locally to come to
Miami and South Florida
6. entice tourists in Orlando to continue on to Miami
7. add to the quality of life through cultural & educational experiences
8. attract endowments from the Federal Government for the performing arts
9 provide an educational opportunity for locally aspiring talent to develop
1oG encourage community envolvement through monetary grants and volunteer
labor from the private sector
11. tie
in with existing attractions and proposed near projects in the Miami
area
12. make the performing arts financially available to all
84-644.
1. create Jobs in a period of high unemployment
2. generate tax revenue
a positive manner
3. nationa
Florida in
d South F
lly promote Miami an
4. be leased from the bitY, m public facility
utilization of a pub
making full
tionally and locally to come to
5. entice tourists, internationally, na
Miami and South Florida
6. entice tourists in Orlando to continue on to Miami
life through cultural & educational experiences
7. add to the qualitY 01 life
t for the performing arts
attract endowments from the Federal Governmen
i.
9. proV y aspiring talent to develop
ide an educational opportunity for locall
lvement through monetary grants and volunteer
10�,encourage community envo
labor from the private sector
d new projects in the Miami
11. tie in with existing attractions and propose
area
arts financially available to all
12. make the performing
NEWEd-WES"
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In ulosigg, t would like to The WY�r�►ii�s orer�d aw�� .•i t . +�
palace players, Incorporated have cbllectiv6I received numerous z _
4y;t Miem3 atdd P y
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ettere of support and endorsements, from a wide cross section of the Miami canm�unitr.
We at palace Pyere, Incorporated feel that these letters of endorsement, from
citizens, business people and businesses, ref�ect the posture of the
prominent Miami citi , k
D
Miami community at large.
With all due respect, we now look to you The City Officals, for your favorable.
decision on this project. Thank you.
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