HomeMy WebLinkAboutM-84-1001CITY OF MIAMI, FLORIDA
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To: H ward V. Gary - OATE: August 23, 1984 nu:
City Manager
SUBJECT: Agenda Item for City CamLtssiM
Attentian: M=W Alvarez't,�` Meeting of September 13, 1984
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FROM: Maurice A. Ferre REFERENCES:
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ENCLOSURES:
Please schedule Mr. Eloy Vazquez of Hispanic Heritage Festival for the
City Cc mission meeting of September 13, 1984.
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August 16, 1984
Mayor Maurice Ferro
3500 Pan American Drive
Miami, Florida 33133
Dear Mayor Ferro:
COVAMME. NuC.
This is to request a graift of $25,000.00 towards promotion
expenses incurred in the presentation of the 1985 OTI-USA Song
Festival, which will be produced and televised live nationally on
October 6, 1984 from Miami Jai -Alai as part of this year's Hispa-
nic Heritage Festival.
Broadcast for the sixth consecutive year from Miami, the
OTI-USA Festival is the final event in the national competition
in which the best Hispanic -American song composed in 1984 is
chosen. The aim of this musical contest is to honor the winning
composer and performer and to stimulate artistic creativity among
Hispanics in this county. The OTI-USA Song Festival is part of
the International Hispanic Song competition organized by OTI, the
Organization of Ibero-American Television. OTI agroups the major
Hispanic television networks in the Western Hemisphere, Spain and
Portugal.
Holding the OTI-USA Festival in Miami has been extremely
beneficial for promoting the city as the prime United States
tourist resort and cultural center. The 1983 OTI Festival,
televised live on November 6, also from the Jai -Alai, was seen by
some 36 million people in the United States and ten other coun-
tries. This year the Spanish International Network (SIN), the
producer of the event, assures us that the audience will be even
greater, generating extraordinary publicity for Miami.
As it was last year, the 1984 OTI-USA Festival will be a
two-hour live show televised on Saturday, October 6, from 9:00
p.m. to 11:00 p.m., according to surveys the prime time from the
standpoint of national television audiences. The telecast will
be seen on SIN's 205 station national network which has some 15
million viewers. In addition, it will be shown to 16 million TV
viewers in Mexico and to 10 million in the Dominican Republic and
Venezuela. A week later a shortened, 60-minute version of the
Miami October 6, show will be televised to millions of viewers in
Panama, Paraguay, Ecuador and Guatemala.
A NO for proM CWPOKOion
4011 W Floper St.. S► lle 503/Marro. P"kso, U.S.A 33134/ Tel (305) SO-=
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Included in the two-hour program will be an 8-minute visitor
and business promotion segment about Miami, produced by Channel
23, SIN's Miami television station. Its theme will be 'Miami,
the Tourist and Recreation Capital of the United States'. Also,
the name, Miami will be mentioned countless times during the two-
hour show. In addition, SIN will heavily advertise the 1984 OTI-
USA Festival during weeks preceding the song competition, whose
judges will be among the best`known TV and screen personalities.
SIN will also promote nationally the activities of the Hispanic
Heritage Festival Committee which have proved to be a tourist
asset to Greater Miami.
SIN, which last year spent $587,000 on the event, estimates
that its 1984 budget will be in excess of $700,000. The HHFC,
under whose aegis the OTI-USA has been presented in recent years,
by requesting $25,000 has no doubt that for this relatively
modest sum Miami will receive a positive and sophisticated tour-
ist and cultural promotion that it would not possibly obtain
through the usual advertising channels. More than 40 million
Hispanic viewers of the OTI-USA Festival - both domestic and
foreign - represent the bulk of the area's Latin tourist market,
which accounts for nearly half of the area's total.
Once selected in Miami, the 1984 OTI-USA song will represent
the United States at the OTI International Festival, which is
scheduled to be held this year in Mexico City in November. It
will he televised live to 20 Hispanic countries with more than
160 million viewers.
inc*oly your
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