HomeMy WebLinkAboutItem #05 - Discussion Item2
Cl" OF MIAMI. PLORIOA
INTItRa0frrICE MEMORANDUM
• TO. Sergio Pereira
City Manager
snow Charlotte Gallogly"
Director t-- J
Department of Economic,Development
O^tt: April 24, 1985 Mitt
SUSJECT: Trade Mission To
Hong Kong
REFERENCES: May 9, 1985 City Come -
mission Meeting
ENCLOSURES:
At Mayor Ferre's request, this department has worked with the Hong
Kong Trade Development Council in developing a trade mission to Hong
Kong which will occur June 27 - July 4, 1985 in order -to establish
Miami's presence in Hong Kong by projecting our strategic location
and our commercial and financial assets.
In order to assure that the City Commission and you are fully briefed
on this matter, information for your review has been arranged in the
following manner: Background Information; Trade Mission Objectives;
Trade Mission Itinerary; Trade Mission Participants and Trade Mission
Costs.
Background Information
There is no question that the Southeast Pacific Basin is one of the
world's fastest growing markets. The Pacific Basin countries have
large populations, rapid growth and major interests in trade. Hong
Kong is the major entrepot situated ideally in Asia and is the
financial capital of Asia. Hong Kong presents opportunities for
Miami businesses in the following areas: extensive trading ties,
reverse investments, trade shipments, tourism, etc.'
Several months ago, we approached the Hong Kong Trade Development
Council to assist the City of Miami in developing a trade mission to
Hong Kong. Established in 1966, the Hong Kong Trade Development
Council is a quasi -government body responsible for promoting and
developing world trade with Hong Kong and creating a favourable image
overseas for Hong Kong as a trading partner.
Trade Mission Objectives
The specific objectives of this high -profile trade mission to one of
the world's leading international trading centers are as follows:
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Sergio Pereira
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1) To inaugurate a series of high -profile, overseas buying -selling
missions to promote foreign market diversification.
2) To communicate Miami's strategic location and its financial and
business interests to Hong Kong businesses.
3) To establish and project an awareness in Miami of the wide range
of economic opportunities available to us by expanding our
commercial ties into our so-called "non-traditional" markets.
4) To increase local awareness of the important economic benefit to
f our -community made by companies who have developed strong
commercial relationships in "non-traditional" markets.
Trade Mission Itinerary
The itinerary for this trade mission consists of two major
activities: buying
y g, and selling on the part of the businesses
participating in the trade mission; and meetings with the major
governmental and business leaders in Hong Kong. The key Hong Kong
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officials that the City will meet with are as follows: U.S. Consul
General, Chairman of the Urban Council and the Directors of the
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Department of Trade, American Chambers of Commerce, Hong Kong Tourist
Association and major Hong Kong trade manufacturers.
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Trade Mission Participants
Letters of invitation were sent out to companies that have
established ties in the Far East and are involved in the buying and
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selling of products from and to Hong Kong. These are primarily
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manufacturers, trading companies, importers/exporters and electronic
firms. Additionally, several other letters were forwarded to major
international businesses interested in doing buisness with Hong Kong.
Trade Mission Costs
The transportation and accommodations for the trip will be handled by
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Ambassador Travel, and the trip will cost approximately $1,600 per
person. The private sector representatives Participating in the
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mission will be paying their own expenses.
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