HomeMy WebLinkAboutM-85-0527A\
t
• i
,l11
AIDN LEVITAN
27 & ASSOCIATES
�• nr „ '1 r A r•
n Crandon Booevora. PH-3. Key Biscayne F,ondo 3 114Y I is
New Address: 201 Luttonr:c�c,c' Drlvv,
May 70 1985
Mr. Sergio Pereira
City Manager
City of Miami
Miami, Florida
Dear Mr. Pereira:
Enclosed please find the proposal for MIAMI--A NEW WORLD CENTER
1985-86.
I have also enclosed a copy of last year's contract. As you
know, we were able to surpass and almost duplicate the requirements
of the contract, even though they were quite stringent.
I hope you can bring our request to the City Commission as soon
as possible, since we would like to begin work on the first tour
(September 30 - October 7th, 1985) as soon as possible.
Thank you for considering our request. Please call me at 623-1088
or at 361-3639 as soon as you reach a decision.
85-52'�
' /LID % /•D
i
W
,i
AIDN LEVITAN
& ASSOCIRTES
17 Ctondon Boulevard F,H 3 Key btscayr ", i t l (,fv:1
h11A1'•1I--A NEW WORLD CENTER -
19�15-19Ar,
PROPOSAL
WHAT It is requested that the City of Miami renew the contract
With Aida Levitan & Associates, Inc. (ALA), to conduct
three tours of natioiral ani international journalists
in 1985-198b.
BACRGROUND: MIAMI--A 14EW WORLD CENTER is a program of journalist
tours initiated by Dr. Aida Levitan, President of ALA, =
in October 1980, %..hen sh` served as Director of Public -
Information of the City of Miami.
The program has brought more than 400 prominent journalists
from the U.S. and abroad, wha havice generated over 400 =
articles and broadcasts un Muni as an international center
of business, culture, health, tourism and sports.
1984-1985 Under contract to the City of Miami, ALA and its sub -
PROGRAM: contractor LOFT & CELLAR, Inc., generated more than 90
positive articles and programs through the visit of -
80 national and international journalists. Publications
included such prestigious newspapers as The Chicago Tribure,
The Times of London, Le Journal de Montreal, Japan Economic
Journal, La Estrella de Panama, La Republica of Colombia,
E1 Comercio of Lima and many others.
Even though the contract required only 40 articles for
basic fulfillment and payment, ALA and LOFT & CELLAR
generated more than twice this amount at no additional cost.
PROPOSED First Tour - September 30-October 7th, 1985: This tour
DATES FOR will feature the Irteramerican Congress of Municipalities
TOURS: sponsored by the City of Miami, as well as the first
part of the Hispanic Heritage Festival.
Second Tour - First week of December, 1985 - This tour
will coincide with the Sunstreet Festival and the
Caribbean Conference.
Third Tour - March 4-11, 1986 - This tour would feature
most of'the events of the CARNAVAL MIAMI celebration
as well as a strong emphasis on Miami as an interna-
tional health and financial center.
TOTAL COST $40,000 (see attached budget).
OF TOURS:
,1
A
i AIDN LEVITAN
ASSOCINTES
77Crandon Bouevara.?H•3.Key Bisccyne.Ficr,co3314C 'EL (3C-5)361.3639
MIAMI--A NEW WORLD CENTER
1985-1986
BUDGET
Professional Fees and operational E:-:penses
Professional fees for Aida Levitan 5 Associates, Inc.
$20,000.00
for the overall coordination of the tours
and direct implementation of the September
and March tours.
Professional fees for Loft s Cellar, Inc. for
10,000.00
the coordination of visits to Liberty City,
Overtown and Coconut Grove areas during the
September and March tours; and for trie
direct implementation of the December tour.
Secretarial services for three tours
3,000.00
Long-distance calls and telephone services
30000.00
Xerox copying
500.00
Printing of programs and other information materials
and itineraries for three tours
2,000.00
Photographic services
500.00
Per Diem expenses: Parking fees for contractors'
600.00
staff, occasional taxi fares for journalists,
occasional entertainment expenses incurred
on behalf of journalists.
Part-time tour guides
400.00
TOTAL COST = $40,000.00
Value of Publicity Generated
A minimum of 60 articles at an average
valued space of $5,000.00 per article = $300,000.00
a ti
85-527,,..,