HomeMy WebLinkAboutM-85-0760SPECIAL rllATAITSING' StJPPPI.1..-N1FN•1•
+ MIAMIMFLORIDA
A DREAM DESIrl TION_NA
VE.Ypress Pjris and L'Exprexv International ill COIIOwiIIg w It IIle s ries Ot
USA Destinations, will PLiblisli an in-depth 1')ccial I)c()jek t 4Ili FlOrldil 111d
4liami, known as a " Publiseopie" or special !iLl\'CI_tiain:: s1i1)111C[Ile 1it.
These sections have been extremely successf it in attracting l)usineSS and
tourism to the USA, from the international 1=rttncol)hoilie world.
In Miami -Florida, a dream destination, we will examine Horida's cOli�-
tant, steadily growing tourism industry, placing particular c:itthhasi inn tile
Miami area, its ports and airports andthegrowing 1Illport.1lice ot',titiaiiii as
-cruise line capital USA''. a
Miami is an international banking center, and is strategieall� 10�c:Ited <«ij I-
cent to Latin America. It is also a focal pt)int in Florida', Reld C::aMW
Industrv, All these statements will be dealt witli in the editorial c��iltent �)f
Miami -Florida, a dream destination, and examined carefully witli a final
goal of attracting attention in the Francophone world and in tar 1 encoura
gang investment, in all forms, and keepalive the idea that Mianli• 1=1c�ridu is
a dream destination.
Geographical Breakdown 4
toao 83)
Paris le -de -France 142 129
Europe 57 U39
A►frique, IvM4yen-Orient, 'Dom -Tom 3" 857 ;
Amcrique 18 141
A►sic-ocdanie 2239
Advertising
%'Express ; Ted Maciiulev, 41,:avenuo Ho(, e, 75 8 P rig
TOL ; ,t,. 7.+ia7, 8, T41ox , 64038 tw
'Publiscopiex 94nagor Sinione A►ltipiar
t,
"."' 7 -
IIIY
SPECIAL ADVERTISING SUPPTL11:;titl✓N t
FACTS AND FIGURES
Readership
International Edition
i Same editorial content as domestic edition
Circulation 110 000: Europe, ',vtiddle Rast/Africa and the: Americas
6 L*8XPRI=SS is far aheadofits other international competitors on one important point:
selectivity of readership
Read bv�430 000 who fire:
young (/3 are less than 45)
— of a high level of education: 71 "'t, have university depee,
- of high purchasing power with an average annual income „i
industry leaders: 67 °/..j are among tup ntatiagement {airectt,c . di.titmcn, ,twncia. Immirrll.
L'ExpreSs Paris t u/- spry•,, r� ,,,,i��l ,-,:rr,�.►i,
1984 CESP survev: read weekly by ?s 18 O(K)
1984 IPSOS survev; all add in L'EX1'RESS reuchra e%er} %kCCk. 448 000 t:\CL:►►ti%'c9
.,E.B.R.S."
b
(European Businessmen Readership St>irvey)--_
Research Services Lid. 1484
A recent survey taken atnong top European decision maker-, r.utk., l.'F_XVRESS .Ab olle kit the
most widely read European weeklies.
reader- in "'o :rader +u
%hip ,nq,
I DER SPIEGEL 35,456 161% r, TIME 19,388 9 ,iU
WIRTSCHAFTSWOCHE 24,835 11 `:' 7 t3USt[ut-SS iVI=EK 18,314 is °U
3 VEXPRESS24,441 11 8 THE ECONONUS'l' lh,3ho 7
4 SUNDAY TIMES 21,030 1l) °�o 9 LE N01JV1_l l-t'0,No Ntis'Ch 'l5i.223 7
5 LE POINT 20,122 9 % 10 NEWSWEEK 14,371 7 ".4
r—Advertising Rate - Net rates (in freneb franes)�..
4 color ' Color biavk .slid white
Edition
Internationals Pago (178 x 148 mm) 113 Wu 94 900 77 UOO
2J3 de Page (117 x a48 mm) 93 6U(1 75 auu 63 700
r
z
1
L'E7� cress
I page (117 Q
G
1J3 dp sge itt m59700 47000 4010
Parisou
56 x-US mm)
;F
3'
Y
10 diwou nt indudod for inch odifiom
x.Vi`
a
c'
�A'W��ki�/,�1#R�'31E4i�4�F'1f1•�Ml�M��II�i9!'A!1'R4YkEoE')���':RP#°riil�VIMI
i
ti
t
i
tsie
.r. ram, ,�.. v r�r • r _. ..... ..i r.. r:.:.... ..... _ e .. ..... ......�. ......-........ r..... r__ "e�+' � _-
tue,•nHIt.1t_i!l OF ltltiltfsM
i�
h1 a y
:
phis letter _i. i.0
r^.
de MissiGli +,it' f�
currently Ct•,;arl 1 zit,IJIM
41ami and Lhe Bedcilt 5. 'iiilri.�l. •�� ,[ .f Itl•C�1 •i Inc:
October issue or t.'ExpreS�.
Pl ease know tha t the Mt21-u-[?a,iu „!
t
well as the United States Tuu► ,,Il,i�iravc i ,t,ia+rltr�rt•;f.I:,n
.;:
as
are supporting t1-tis 1 r 0 j e C L an:.f „i . ! ;. a<i:t:
n the October i ssue . With
of 252,000 we feel Lha t th i s �,:�, i ,: i �,: r r,t► ,t�,t ;.fly:
pan'y i ng advertisement ' T t..,
accompanying :j y t
in many important markets.
,
Si cerely,IL
gx
i
aeanne Westpha,l
Director
RP
3..
4
gymsµ.,
J
�v
s
GREATER MI/#MI AN() TI F 13'� Aft iF.S r.
a
gaff
oaye
-