HomeMy WebLinkAboutM-85-0701r
;_ :
t.AW Orc*ICES Or
PAUL, LA'40Y, E3EILEY $ HARPER, P.A,
PeNT,,Ou SE. PENINSULA FEDERAL BUILDING
PCBERT CAUL
9Up`ON A .ANCV 100 SOUTHEAST -PST STREE-
nETEq H MCRRrSON
;jTAYLEY A 9EILE+ `AIAMI, =LCRIGA 331.31
GEORGE R.-ARPER
OSEP1+ > RO[iERT M r,pN ONE 'EL 305, 7)313 3!•J7 CABLE �4VLAN 7,ASSEN
RIC Re POE 3RC O5' rlF ::CLNStI
MAgTIN !ENALER _
AN TA M 3CCK . 44ECD?Ica3051 35gSl6 NEW IC.RK ]cr _z
•.ANAG,NS '_: REC'pw __c[ c; gags RAUL, -ANCY, BEILE'
ROBIN A ABPA.•AM -AHPER JS MORRISON
PCNALC- =CHEV Ac-C4 N MORRISON
SME:�Rr C DICKMAN Dr S1p CNT aA gTVER
DAVID S ARBET'
..EREMv OILMAN „C c_-AgT Sg"• STREET
STEVEN •I ••AGEN NE'N TOPK, N , OC22
1 LAP A LANGEN
BRIAN E MC.SILL• • 'EL '2121 'S9 2266
ROSE-AAR♦ - MIC1'•AEL _ 7:ABL2 VCRRPAUL
j ARA R 'RCSINSON -ELEN 34-^,1612 OJT\
•
w ICHAQD L SC"ANEAMAN
,ARR� e. SCIwART2
JAY A STEINMAN
BARBARAJ NARPEN
'
IrREDERICK WOODBRIDGE.
July 101 1985
• AOMIi'EO ,N NEW •pRK ONL•
♦ NCT AOMIT-ED TO '••E gAP
• • NC' AOM,'EC •N ILCMID• - -
The ;ignorable Mayor and
Meinbe„s of the City C;.r�mzs ri:gin
City:Miami
35Q0 ?are American Drive
Miami, Florida 3313
Dear Mayor Ferre and Me:rbers of the City Commission:
.It.- your July 12, 193�; City Commission meeting, the City of
Miami's International T--ade anti Development Committee (ITDC) will
be presenting the rec)mmended three-year Strategic Plan for
Int•arna-ional T-adF ?` Jr Oti7::. Fo- the past yea-, the 36 members
I;f the City's commir.te� have been developing recommendations to
ensure the continued r:.Nwth and exp,3nsion of the international
bus::ess sector of our local economy. This, strategic plan is a
historic first in that t is he first time the City of Miami has
ad a strategic plan de--aloped by the private sector tii) guide its
international trade activities. The plan calls for the adoption
of 10 recommendations which we deem critical to enhancing
international trade anc calls for a budges. of :1369.250. This
requested amount includ : s $247. CJ00 f ,;r• activities that have been
pr?V OUsly f'.;nded by ..�-,u. :'heref.)r-e, the total new funding
required would amount :cl $622, 250.
Because of my previous nommitme. ts, I wall be out of the country
for the next 30 days. Therefore, I have requested that Mr.
Coleman Travelstead, ::xecutive Vice -?resident, International
Center of Florida, and Mr. 'Tam Travis, ?resident, Florida
Exporters and Importer:: Association and ?resident -elect of the
nternationa_l Center of 71oriaa, review the committee's strategic
plan with you on July 13, 1985. 91so, in attendance will be
other members of :he CIty's :,-ternational Traae and Development
Committee.
.i
1
/ • O I /•6 • 1VV
j
-.I`.�yr
R
Y V --07®1L.--..
Ronorable Mayor and
`dtlmbers nf t-•hP Cit`: Commission
Page 2
It is imperative that this plan be adopted and
funded by the City
diversification of
of Miami in order to ensure the expansion and
Miami's business sector at this critical time. The long term
future of our international economy Will greatly depend upon the
the
implementation of the reccmmen� ati•)ns; J,n
particular,
4irected at market
International Business Center and the programs
diversification into Asia, the Pacific and Europe.
On behalf of the members of the committee, 1
want to thank you
in
for the opportunity to truly involve the
private sectorYour
developing the City's international trade
program.
first time the
leadership has been unique in that this is
a
the
venture in this
private sector has cooperated in such
85--701 _
City dF MIAMI. rLORtCA
INTLR_OFFICE MEMORANDUM
ergio Pereira . A r F. June 1 ?, 1985 VILE
fa City Manager
UPDATE ON THE STRATEGIC
PLAN FOR INTERNATIONAL
TRADE PROMOTION DEVELOPED
BY THE CITY OF MIAMI
rnom Charlotte Gallogly '`F INTERNATIONAL TRADE DEV.
Director COMMITTEE
Department of Economic D velopmen:
Across -section of Miami business leader; was asked by the City
Manager, in consultation .rith the City Commission, to form the
International Trade and Development CcmmiI-tee in the ^ummer of 1934
for the purpose of advising the City on international trade matters.
More specifically, this thi"ty-:ix member advisory body was ^harged
with the responsibility of developing lo:ig-term strategies in the
area of international trade die-.nlopment and promotion to ensure the
continuing vitality of the Cit,i and the expansion of its economic
base.
At its May 29th meeting, the City of Miami International Trade and
Development Committee preliminarily adopted the Strategic Plan for
International Trade Promotion (Attachment I) recommending the
incorporation of the plan's budgetary requirements into the City's FY
185-136 budget. The final adopted plan should be available the week
of July 8, 1985 and may include additional budgetary recommendations
which would result from the Committee's June 27, 1985 meeting.
The strategic plan identifies ten recommendations with budgetary
requirements noted for a three-year period beginning October 1, 1985.
The total three-year budget is $3,984,510: $1,369,256 for FY 185-
186; $1,305,010 for FY 136-187 and $1,310,310 for FY 187-188.
However, the total new funding required of the City of Miami is
$1,743,570: $622,250 for FY 185-186; $558,010 for FY 186-187 and
$563,310 for FY 187-188.
The new funding required from the City of Miami is reduced for the
following two reasons:
1) Since the Beacon Council's strategic plan recommendations include
the implementation of an aggressive marketing campaign for
Greater Miami using an increase in the County's occupational
license fee, the ITDC recommends that the program management and
funding for an international ,marketing/media campaign be provided
by the Beacon Council organization ($500,000/year for a total of
$1,500,000 for three .years).
85-'701
G � ii1,7 the ('i � .1 has r-eV i olIF IV fun'i- rd i nterr'1t 1 Un? I tr3de
promotional events (i.e. Miami Congressionai Workshop l$10,000)
Miami Conference on the Caribbean (t'�5,')M) HAmisphe- r `on gress
($34,000); Permanent-ecr•etariat (595,1}00 International Health
Conference (t5o,000); Miami onfe"ence-Women'c Action ror
Progress, Caribbean/ ,antral AmerL^_a Caricom Conference
(512,000); African L,r'ad,? ship (7,)•')f .''en('e 00 wr?-issum9d
that this financial support would continue (V47,000/vear• for a
total of $741,000 for three years.
Thus, the total budgetary requirement for the City of Miami including
the previous funding level and new funds required is $2,484,570:
$869,250 for FY '85-1$6; $805,010 for FY 186-'87 and $810,310 for FY
'8' '88.
In order to keep the Commission advised of the continuing activities
of the iTDC and the strategic plan, the following is a synopsis of
the plan's recommendations and budgetary requirements detailed in
Attachment 7-7A:
RECOMMENDATION A
Develop guidelines and issue a RFP for a strong, cohesive
advertising/marketing campaign in conjunction with the Beacon Council
with the following priorities:
1. Location of regional corporate headquarters - national.
2. Location of regional headquarters for international
organizations such as the Organization of American States, the
InterAmerican Development Bank, etc.
3. Relocation of import/export industries -
national/international.
4. Relocation of transportation related industries
national/international.
Year 1 Year 2 Year 3
Budget $ $5001000 $500,000 $500,000
It should be noted that the required fund: for this activity are not
being requested from the City. The Committee believes that funds
should be deri4ved from the Beacon Council's $5 million economic
development budget to be r3iSed through an increase in Metro's
occupational license fee and from private sector fund raising.
RECOMMENDATION B
Organize and support on a cooperative basis two-way trade development
activities with the Caribbean and Latin American countries, i.e.,
out -going and in -coming trade missions, trade fairs, joint ventures,
in an effort to enhance Miami's competitive position as a marketplace
for products, services and the technology transfer for the Western
Hemisphere.
In addition, the reactivation of an International Trade Fair in Miami
should be thoroughly explored in cooperation with the private
sector, interested trade organizations and governmental agencies at
the local, state and federal levels.
Year 1 Year 2 Year 3
Budget $ $40, 000 $1101000 $110, 000
RECOMMENDATION C
Establish the International Business Center in the City of Miami and.
support its continuing activities.
Year 1 Year 2 Year
Budget $ $143,250 $150,410 $15T,910
RECOMMENDATION D
Encourage the establishment of new, and the support of existing, ,
trade organizations with world-wide impact located in Miami.
rt:JUV call%. CAI yvv.. .. .. .�
Trade Promotion Event
$50,000
$50,000
VI Hemispheric Congress
$341000
$340000
Permanent Secretariat
$969000
$96,000
Proposed Miami World
$50,000
$50,000
Trade Event
International Health
$501000
$509000
Council
Miami Conf.-Women's Action
$10,000
$101000
for Progress -Caribbean/
Central America
Caricom Conference
$12,000
$12,000
African Leadership Conf.
$10,000
$10,000
$50,000
$12,000
$10,000
This recommendation Will in effect enable the City to fund events on
a yearly basis rather than throughout the year and thus eliminate the
problems associated with the previous fragmented funding pattern.
Also, it should be noted that with the exception of the Secretaries
of State Forum, an additional Caribbean focused conference and the
proposed Miami World Trade Event, these activities have previously
been funded by the City at the levels indicated.
Assist in the development of new, and support of existing, bi"
national chambers of commerce and Trade Promotion Orfices of foreign
governments.
Budget $
RECOMMENDATION G
Year 1 Year 2 Year 3
$40,000 $40,000 $40,000
Familiarize selected foreign journalists from the Pacific Basin,
Europe and other areas (Caribbean and South America) with this area,
and inform them of existing and potential business opportunities in
nalists will feature stories on
the City of Miami so that these lour
Miami before and during the City of Miami's trade missions.
Budget $
RECOMMENDATION H
Year 1 Year 2
-0- -0-
Develop, organize and support trade missions from Miami to the
Pacific Basin and Europe and participate in trade fairs for the
purpose of promoting and diversifying the scope of Miami's trade
activities, attracting new investments, promoting Miami as a
worldwide international trading center and coordinating efforts with
local chambers and the United States and Florida Departmu!nts of
Commerce.
_f
0
RECOMMENDATION I
Identify the major international business conventions and trade fairs
to be held over the nex�Ssand thesec�onventionswith
and tradefairs Tourist Industry Council (TIC) to
recruit
to Miami.
Year i Year 2 Year 3
Budget $ -0- -0- -0-
Recommendations for trade fair participation are being based on the 7
major areas identified by the Beacon Council for industry
recruitment. A grid detailing fair sites, dates, products/services
being featured is being developed by the department and will cover a
3 year period.
RECOMMENDATION J
Operate an International Trade Assistance Program targeted at Black
entrepreneurs designed to increase employment opportunities,
determine the feasibility of insurance and loan guarantee
initiatives, underwrite
conferences participation
andcosts,
provide
technical assistancecontract for
consulting services to assist individual businesses.
Year 1 Year 2 Year
Budget $ $1090000 $ 991000 $ 99,000
Also enclosed for your information is a document detailing
Commissioner Perez' suggestions, most of which have been incorporated
into the plan.
If you have any questions, please advise.
►'�
SUMMARY BUDGET
FY85-86
FY86-8i
FYS7-88
YEAR 1
YEAR 2
TOTAL
TEAR 3
-��-;
IT$!!__ _—�---RE•..OH4E`JISATION
A Develop guidelines and issue a RF? for a strong,
cohesive advertising/marketing, campaign, in con-
Council, wi.a the following
junction with the Beacon
priorities:
1. Location, of regional corporate headquarters -
national
on of regional headquarters for international
Locationof
.
orgatti
s such as the Organization of American
States, the :nteramerican :e+e'_oement Bank, etc. -
national national/
3. Relocation of import/export industries -
international
U. Relocation of transportation related industries -
nat:onal.'internationa_
S 500,000* ($1,500,000:?'
S 500,000*
S 500,000*
BUDGET S
cu_ Dr:. ted by
tie
T.=r:Seo .�.-�t and : Inc:^3 - - -
_ne Be=__ .n • ;t
r
#
�
H Organi-e and suppurt on a ^oo,^.erativ-• hasis wo-Way
trade development activities with the Caribbean and
and incoming
Latin American countries, i.e., out,3oir,g
trade missions, trade fairs, joint ventures, in an
competitive position as a
effort to enhance Hiami's
marketplace for products, services and technology
transfer for the 'western Hemisphere. in addition,
International Trade Fair in
the reactivation of an
Miami should be thoroughly explored in cooperation
with the private sector, interested trade organi-
zations and governmental agencies at the local,
state and federal levels.
40,000
S 40,.000 S x20fi„004J
3 n0,000
S
BUDGET S _
4
SUMMARY BUDGET
FY85-86
FY86-87
FY87-88
YEAR 1
YEAR 2
YEAR 3
TOTAL
RECOMMENDATION_
C - ablish the Intetnaticnal Ausine:;:� Center in the City
of Miami- and support its ccnt:inuing activities.
S
45 1.57.0
s 1-'3,250
S l;o,slo
s 157.910
_- BUDGET. S
s
D Encourage the establishment of new, and the support of
impact, located
f
es -sting, institutions with world -vide
in Miami.
000
S 100,000
a 100 , 000
$
300,000
100 ,
'BUDGET $
E Supnort and Pncour;ge international e*rents to take
Llace in t `.: = of Miami.
S 10,000
S 10,000
$
30,000
Miami cnp,re ssional Work shop
5 10,000
5 1C,000
NA
NA
$
10,000 '
Secretar'es of State
s :O.000
s 50,000
$
15aOo0
;o,eoo
Conferences on the Caribbean
S 34,000
$
102,000
S 1U.000
S 3a,000
Y= Hemispheric Congress
S 96,000
$ 96,000
$
288,000
- 5 96,000
�
Permanent .ocretariat
S 50,000
$ 50,000
S
150,000
Pr.pcsed Miami World Trade t:Pnt.
$ 50,000
$
150,000
$ 50,000
s 50,000
S 50,000
International Health Council
!
Miami Conf.-Women's Action for Progress-
S 10,000
S. 10,000
$ 10,000-
$
30,000'
Caribbean/Central America
S
3.6,,0 00-
1
5 1Z,000
S 12,tJ00
S i2,000
Caricom Conference
$ 10,00Q
$ 10,000
$
3a,.0QG
S 10,000
fit
Afrrican Leadership conference_
,t
�i
Y ,
SUMMARY BUDGE?
YEAR 1
YEAR 2
YEAR 3
TOTAL
RECOMMENDATION
TSE,I
_
F
Assist. in the development of new, and support of
- existing, bi-national chambers of commerce and
Trade Promotio!! Offices of foreign governments.
g 40,000
$ '' 40,000
S 40 x000
$ T20` „0001
-
BUDGET $
G
'Familiarize se'_e_ted foreign journalists from the
pacific Basin and Europe and other areas (Caribbean
and South Ame-ica) with this area, and inform
them of ex_sting and potential business opportuni-
ties in the Ci*y of Miami prior to and during the
Cit.: of Mi am:'•, .rade m;.35 _0175_
BL'I)Gc;
I�
Develop, organize and suppor': trade missions from
and parti-
Miami to the "a^_:.fic Basin and Eurove,
o:` promoting
ivate in trade fairs for the purpose
Miami': trade acti-
and diversifying the scone of
and
vit es, attracting new investmen�s promoting
international trading center
Miami as a worldwide
and coord.nar-ng efforts with local :-umbers and
the United States and=lorida :)epartments of
Commerce.
$ 105,000
S 53,600
BUDGET $
3
identify the major international business convert-
tion5 and :rade :airs to be he'_d over the next 5-7
years and collaborate with the Tourist Industry
Coalition (TIC) to recruit these conventions and
trade fairs to Miami.
BUDGET $
it
I
i
f
�I
v.
0
SUMMARY BUDGET
YEAR T
YEAR 2
YEAR 3
TGUL
RECOMMENDATION
j ar. International Trade Assistance Program
_..Operate
targeted at 91ack entrepreneurs designed to in-
the
crease employment opportunities, determine
feasibility of insurance and loan guarantee ini-
mission participation
tiatives, underwrite trade
costs, provide technical assistance workshops and
conferences and contract for consulting services
to assist individual businesses.
oq.000
$ 307.000
$ 100.000
$ �c.000
a
BUDGET $
$1,369,250
$1,305,010
$1,310,310
$3,984,570
SUB-i0iAL
LESS: $50U,000,'YR. TO 3E PROVIDED BY THE
BEACON COUNCIL AND TOTAL AMOUNT TO
$ 869,250
$ 805,010
5 810,.310
52,484,570
BE FUNDED BY THE CITY OF MIAMI
247,000
$ 247.000
3 741.000
$ 247.000
$
LESS: EVENTS PREVIOUSLY BY CITY
TOTAL NEK FUNDING REQUIRED BY THE CITY OF
$ 622,250
$ 558,010
$ 563. 10
$1,7113,570
BI:AHI
DED
t
1�
1
f
0
i
0%c) eot ljo oe
0,lik l,rLplalaA 33233-wr38
jot -»9-Gael
Committee
HE., Series of suggestions offered at the May 21st meeting;
product of personal experiences.
First of all, I would like to ratify, as I have publicly done
before the Miami City Commission, my recognition of the
commendable work performed by the members of the International
Trade and Development Committee, who do not skimp time and effort
in favor of the true international projection of our area.
Besides being Commissioner for the City cf Miami, I also enjoy
the honor of being President for the Interamerican Center for
Municipal Cooperation (CENICUId1; this organization maintains
communications with the differenr, municipalities of America and
annually celebrates its congress in this City of Miami.
I would like, through this document,
personal observations as I, at the same
personal efforts which may be useful for
noble objectives.
SUGGESTIONS:
TO: Members of the International Trade and Development
FROM: Commissioner Demetrio Perez, Jr.
to offer a series cf
time, offer all of my
the realization of such
t) MIAMI INTERNATIONAL FAIR
In my personal condition of designated liaison between the
Miami City Commission and the groups which prepare such
proposals, I believe it convenient to unite all efforts.
I, therefore, propose a meeting between these promoters and
the ITDC with the purpose of jointly identifying the possi-
biliti-es of working together for an event in which all
sector's making up our community will actively participate.
2) Attract to ITDC more participation from the latin business
community, presently traversing countries and promoting
congresses as in the case of CAMACOL whose Annual Hemis-
pheric Congress of Chambers of Commerce, as well as the
promotion of different international activities, count
on the support of the City of Miami.
85 -'701 -
0
7
{
Establish areas of international interest within the
liriorities of the lobbyists for the City of Miami in T a I I a�
hassee and Washinktcn, D.C.
11
prr_ducLicrr of a f's.1m about the City 7f Mia►ni, wittl vices
and (neasages in three I_inguages,---Ergl ish, S pan1sh, rind
French - - -, which (,rtiLd be shown in r:iie dif'f* 2 r e n t {:reset►-
Cations made abroad, 'Psis film shouid answer the basic
r
yuesLicns, "What does Miami have tc offer?" and "Why
choose Miami?" Our present collection of slides is of
poor quality.
5)
Arrange in hierarchical order the protocol services and
attentions given to visitors, with the purpose of elevating
the courtesies and facilities provided tc foreign visi-
tors.
6)
Complete endorsement ^f the international center concept
offering all of Lhe facilities and services to the
foreign visitor.
7)
Organization of TRADE MISSIONS emphasizing public and
private sector participation.
8)
Establish a committee of volunteer hosts who would escort,
attend, and guide our visitors. These volunteers could
be recruited from the different civic, commercial, and
business organizations, as well as from universities.
9)
Alliance with high level university institutions,
creating programs of mutual cooperation, thereby
facilitating the instruction of students for the
receipt of academic credit in exchange for their
public service participation in municipal projects.
10)
Fortify Miami's identity as a major international trade and
development center whereby the private sector would play a ,
leading role in comprehensive and cohesive programs
stimulating business throughout the area. This effort
needs the promotion of better coordination between the State
of Florida, Dade County, Metro -Dade government, the
municipalities, and especially the backing of the private
sector through its many trade and business associations.
11)
Creation and promotion of an international electronic
service as a bank ,!' information and operation, based
on the same concept as the Insurance Exchange of the
Americas, in specific areas of medicine, international
finance, international law, education, technological
transfers, international investments, etc.
t
_2
8s--7'01
0
0
0 dk
f
12`) Preparation of di►'ectcrY containing names or public
speakers on international themes and wlio speak
different languarges, thereby creating a really reference
wiLhin easy reach for the organizers of inLernational
events.
13) Establish more direct ties with the Departments of
Conventions and 'Tour ism of' our area, leading to a
more coordinated effort which would obtain the highest
results, as in the case of the recent COTAL Conference.
• 114) Furthermore, Miami is an emerging Caribbean city, not
a typical American metropolis, needean the benefitOBasin initive
such federal policies as the
and the Jackson Plan.
Attachments:
LETTER TO NEW YORK TIMESIN
RESPONSETO THE NEWICLE,
"INTERNATIONAL INTRIGUE
CASABLANCA," DECEMBER 19811
uTAwTIs IMPORTANCE AS A CENTER FOR INTERNATIONAL
85--701
0
growth, nor- as d i cZ:,uL%, .,. ..... --
America's severe economic problems have caused a sharp decline in
Miami's traditional markets, posing a direct threat to our economy.
The need now exists fcr the City of Miami t� ensure its continued
growth by implementing a strategic plan to accomplish the following
mission:
1. Pr•cmcte Miami as an international center of trade and finance;
and
2. Increase the size and scope of Miami's international trade and
financial sectors.
The recommendations and budgetary requiremerade nts
omot contained
on in the
been
strategic Plan for International
Miami's Department of Economic Development
developed by the City of
in collaboration with the City's International Trade and
Development Committee.
;his strategic plan is an integrated, proactive approach
specifically designed to coordinate and unify the activities of a
myriad of governmental bodies and international trade organizations
by establishing achievable objectives and providing financial
support to ensure their success.
Department of
Economic Development
CITY OF MIAMI
June 1985
j
85--"701.v
0%
a%
ON
I
i
1. EXECUTIVE SUMMARY
This report identifies seven major, interrelated acti6h
objectives and the funding requirements for the program foe a
three-year period beginning October 1, 1985.
ACTION OBJECTIVES
DIVERSIFICATION OF INTERNATIONAL MARKETS: GOODS, SERVICES,
GEOGRAPHY
RETENTION OF EXISTING MARKETS
r
RECRUITMENT OF NEW BUSINESSES
IMPROVEMENT b PRO140TION OF MIAMI'S IMAGE AS AN INTERNATIONAL
CITY
PROMOTION OF CITY-WIDE INVOLVEMENT IN INTERNATIONAL TRADE
ACTIVITIES
COORDINATION OF INTERNATIONAL BUSINESS ACTIVITIES AND
ORGANIZATIONS
The adoption and funding of these objectives by the City of Miami
Commission will ensure the expansion and diversification of
Miami's international sector, thus providing Miami with the
following benefits:
An expanding business base, with an increase in jobs
directly related to growth in the international sector.
An expanding tax base with an attendant increase in revenues
derived directly from the international sector.
The "multiplier effect" on the local economy derived from
and directly attributable to the expansion of Miami's
international business sector.
85- 701-
I ROLE OF THE INTERNATIONAL TRADE AND DEVELOPMENT COMMITTEE
A cross section of tdiami's business leaders and it11eernatailTo,nal i -
ly
oriented business organizations •+ere 3slk��d1,i 55i on � to form the
Manager, in consuitation with the pity
:nternationaI Trade and Development�xr-�mmitt e 1984.
The Committee is comprised of
international 13w, acco`un tnuni1.atiunstransportation
iogni1e, chf�nance
manufacturing, retailin3,
and import/export.
85.. Wi. "
Ij STRATEGIC ACTION OBJECTIVES
To further develop Miami as an international financial and
trading center with benefits that will expand the tax base and
create new addjobs
inTDC has effectivelytdeveldopengnthmea,or areas that
strategi
need to be c plan
and recommendations.
These include the need to diversify markets, solidify established
markets, recruit new businesses, retain existing businesses,
• change and enhance Miami's international business image,
coordinate international business support activities and involve
the entire community in international trade activities.
NEED: Diversify Markets
Diversify the expansion of Miami's international trade sector
away from heavy dependence on Latin American markets to global
markets on every continenconcerted efforts,
Miami
will become widely known as a worldwide internationalcenter
of trade and finance, offering what few U.S. cities can match
in the area of icinloescsation,ia entrepreneural a ind commercial
nfrastructure
services, geograph
and the ambiance of a multi -cultural community.
NEED: Retain Existing Markets
Continue to meet the needs of Mi to oithier Ul.S. rkets to
regional
the south in order not to lose business
trade centers.
NEED: Recruit New Businesses
Recruit new businesses with international trade potential to
relocate to Miami, establish
branch
offices/regional
headquarters in the City or tranship products
Special emphasis should be placed on "clean" manufacturing and
service industries.
NEED: Retain Existing Businesses
Retain existing business operations by encouraging expansion
that
through providing basic
will permit and encourag ei bus i nessesurto en e�r ors expandsuervis their
international business activities.
i
85-701
a
85--'7701
0
IV. SYNOPSIS OF RECOMMENDATIONS
The City of Miami's International Trade and Development Committee
has made the' following recommendations to improve international
trade in this community. The recommendations and budgetary
implementations are provided below:
RECOMMENDATION # A
Develop guidelines and issue a RFP for a strong, cohesive
advertising/marketing campaign in conjunction with the Beacon
Council with the following priorities:
1.
2.
3.
4.
Location of regional corporate headquarters -national.
Location of regional headquarters for international
organizations such as the Organization of American Sates,
the Interamerican Development Bank, etc. - national.
Relocation of import/export industries -
national/international.
Relocation of transportation related industries -
national/international.
Budget $
Year 1 Year 2 Year 3
$5000000 $500,000 $5009000
Program management and funding would be provided by the Beacon
Council
RECOMMENDATION I B
Organize and support on a cooperative basis two-way trade
development activities with the Caribbean and Latin American
countries, i.e., out -going and in -coming trade missions, trade
fairs, joint ventures, in an effort to enhance Miami's
competitive position as a marketplace for products, services and
technology transfer for the Western Hemisphere.
In addition, the
reactivation
of
an International Trade Fair in
Miami should be
thoroughly
explored
in cooperation with the
private sector,
interested trade
organizations and governmental
agencies at the local,
state,
and
federal levels.
Year 1
Year 2 Year 3
Budget
$40,000
$40,000 $40,000
a5_
85-'-701-.
%
1�
IV, SYNOPSIS OF RECOMMENDATIONS
The City of Miami's International Trade and Development Committee
has made the following recommendations to improve international
trade in this community. The recommendations and budgetary
implementations are provided below:
RECOMMENDATION # A
Develop guidelines and issue a RFP for a strong, cohesive
advertising/marketing campaign in conjunction with the Beacon
Council with the following priorities:
1. Location of regional corporate headquarters -national.
2. Location of regional headquarters for international
organizations such as the Organization of American States,
the Interamerican Development Bank, etc. - national.
3. Relocation of import/export industries -
national/international.
4. Relocation of transportation related industries
national/international.
Year 1 Year 2 Year 3
Budget $ $5009000 $5009000 $500,000
Program management and funding would be provided by the Beacon
Council
RECOMMENDATION # B
Organize and support on a cooperative basis two-way trade
development activities with the Caribbean and Latin American
countries, i.e., out -going and in -coming trade missions, trade
fairs, joint ventures, in an effort to enhance Miami's
competitive position as a marketplace for products, services and
technology transfer for the western Hemisphere.
In addition, the
reactivation
of
an International Trade Fair in
Miami should be
thoroughly
explored
in cooperation with the
private sector,
interested trade
organizations and governmental
agencies at the local,
state,
and
federal levels.
Year 1
Year 2 Year 3
Budget S
$406000
$40,000 $40,000
s
S-
I
$5""070 1._.
Miami Congressional
$10,000
$10,000
$10,000
Workshop
Secretaries of State
$10,000
N/A
N/A
Conference on the
Caribbean and one other
relevant Caribbean
Basin Trade Promotion
$50,000
$50,000
5501000
Event
VI Hemispheric Congress
$34.000
$34,000
$34,000
Permanent Secretariat
$96,000
$96,000
$96,000
Proposed Miami World
Trade Event
$50.000
$50,000
$50,000
04 00A
Miami Conf-Women's Action
for Progress -Caribbean/ 10 000 $10,000 $10,000
Central America •
Caricom Conference $12,000 $12,000 $12,000
African Leadership Conf. $10,000 $10,000 $10,000
RECOMMENDATION I F
Assist in the development of new, and
support
Promotionxistingg es bi-
national chambers of commerce and
of
foreign governments.
Year 1 Year 2 Year 3
Budget $ $40,000 $40,000 $40,000
RECOMMENDATION f G
Familiarize selected foreign journalists from the Pacific Basin,
Europe and other areas (Caribbean and South America) with this
area, and inform them of existing and potential business
opportunities in the City of Miami so that these journalists will
feature stories on Miami before and during the City of Miami's
trade missions.
Year 1 Year 2 Year 3
Budget $ -0- -0- -0-
RECOMMENDATION i H
Develop, organize and support trade missions from Miami to the
Pacific Basin and Europe, and participate in trade fairs for the
purpose of promoting and diversifying the scope of Miami's trade
activities, attracting new investments, promoting Miami as a
worldwide international trading
center
Statesand
and Florcoordinating
Departments
with local chambers and the United
of Commerce.
Year 1 Year 2 Year 3
Budget $ $105,000 $53,600 $51,400
1
85-701 _
l�
RECOMMENDATION # I
Identify the major international business conventions and trade
5-7 collaborate
fairs to be held over the
Tourist Industry Council
nxt years to recruitand
(TIC)
these conventions and
trade fairs to Miami.
Year
I Year 2
Year 3
Budget S -0-
-0-
-0-
RECOMMENDATION # J
Operate an International
Tradesigned Assistancetargeted employment
Black entrepreneurs
determine
9ned
the feasibility
increasem
of insurance and loan
opportunities,
guarantee initiatives,
underwrite trade
mission participation
costs, provide technical
assistance workshops and conferences and
individual businesses.
contract for consulting services to assist
Year 1 Year 2
Year 3
Budget S $109,000 $99,000
$99,000
WOW'
85-`701.,.
..
r"
In late 1984 the City of Miami circulated a survey questionnaire
to 2,300 international trade professionals to determine the
international trade priorities of the international business
community. The uOU innividual*s who responded cited the following
leading priorities:
1. Advertising in Foreign Media
2. Funding and support of trade and
professional organizations in Miami
3. Trade shows mounted in the U.S. to
include participants from foreign areas
4. Trade shows and expositions at overseas
1 oc a t i o n s
5. Trade missions
This statistically significant survey of the international trade
professionals operating in our community clearly pointed out the
direction to be taken in establishing Miami as a leader in the
arena of international trade. A total of ten recommendations are
being recommended by the International Trade and Development
Committee.
RECOMMENDATION t A
Develop guidelines and issue a RFP for a strong, cohesive
advertising/marketing campaign in conjunction with the Beacon
Council with the following priorities:
1. Location of regional corporate headquarters -national.
2. Location of regional headquarters for international
organizations such as the Organization of American States,
the Interamerican Development dank, etc. - national.
3. Relocation of i►aport/export industries -
national/international.
4. Relocation of transportation related industries -
national/international.
General promotional material plus categorized material tailored
to promote specific areas of Miami's resources, existing and
planned for the future, should be expertly prepared and
presented. The primary objective of the marketing program would
be to attract new investments and enterprises to the City.
-9-
85-101,.
headed in the direction of becoming one of the top three
international financial centers in the U.S. within seven years
and the third largest professional service center in the nation
in the international arena, as proposed by the Beacon Council.
Promotional tools would slso include the disbursement of press
releases, features, brochures, newsletters (Miami Update) and
more elaborate publications (Miami Business Report). Targets
would be daily and weekly general newspapers, magazines and trade
magazines with articles specifically tailored to their areas of
speci al ty .
A slide and/or film presentation geared to Miami's international
position should be produced by experienced professionals.
Advertisements highlighting Miami's assets (finance,
transportation, import/export, industries, etc.) for use in
targeted trade publications should be produced.
Year 1 Year 2 Year 3
Budget $ $5O0,00O $50O90O0 $50O,O0O
Program management and funding should be provided by the Beacon
Council
RECOMMENDATION # B
Organize and support on a cooperative basis two-way trade
development activities with the Caribbean and Latin American
countries, i.e., out -going and in -coming trade missions, trade
fairs, joint ventures, in an effort to enhance Miami's
competitive position as a marketplace for products, services and
technology transfer for the Western Hemisphere.
In addition, the reactivation of an International Trade Fair in
Miami should be thoroughly explored in cooperation with the
private sector, interested trade organizations and governmental
agencies at the local, state, and federal levels.
ON
Although Miami's economy is dominated by the uariDDean anu LU6111
America, the reverse is not true. South Florida controls no less
than one percent of U.S. exports to Mexico,thig largest
Latin American market for U.S. goods, only 3 percent of exports
to Brazil, slightly more than one -quarter of exports to South
America and about two -fifths of exports to Central America and
the Caribbean.
Year 1 Year 2 Year 3
Budget $ $40,000 $40,000 $40,000
RECOMMENDATION # C
Establish the International Business Center in the City of Miami
and support its continuing activities.
There is no single central location point in Dade County where
international businesspersons can obtain information or conduct
business. Presently, they must seek assistance from trade
support organizations, local bankers, attorneys, etc and even by
word of mouth. As no office space is available on a short term
basis, they must use their hotel rooms as a center of operations.
The International Business Center will provide the following:
A. Office space for:
1. Department of Economic Development for the City of Miami
(4,000 square feet).
2. Office space for the International Center of Florida, the
Florida International Bankers Association, and the
Florida Exporters and Importers Association (2,000 square
feet).
3. Council for International Visitors (400 square feet).
4. Various bi-national chambers of commerce (1,500 square
feet).
5. Americas Society Inc. - Council of the Americas,
Caribbean Central America Action (1,800 square feet).
85-- 01 _.
r
'ry
b. 1hStitute for the Resolution of nternatlonal comeetial
Disputes (400 square feet).
Potential participants include!
Barter/Counter Trade Exchange
Venture Capital Exchange
Insurance Exchange of the Americas
International Health Council
South Florida Initiatives Program - OMCC
Port of Miami
•
Miami International Airport
9.
Five small meeting rooms, enabling international business
visitors to meet and conduct business, with Miami
businesspersons, and for meetings held by international
organizations (1,000).
C.
A reference library for material pertaining to international
business and trade (1,000 square feet).
0.
Space for the maintenance of importers' & exporters computer
files of products classified by SIC code ensuring that trade
inquiries addressed directly to the City of Miami and to the
various trade support organizations (the International
Center, Chamber of Commerce, etc.) would be centrally located
for referral. This facility would serve as a central bank and
clearinghouse for all businesses involved in international
business and trade interested in future involvement (400
square feet).
E.
Five office cubicles providing international business
visitors with a desk and phone to conduct business while in
Miami (750 square feet).
F.
Large conference room (1,350 square feet).
G.
Reception area (400 square feet).
Year 1 Year 2 Year 3
Budget $ 143,250 150.410 157,910
R
85-7O 1 Y
U
W
Encourage the establishment of new, and support of existing
organizations with world-wide impact located in Miami
These organizations include the Insurance Exchange of the
Americas, the Institute for the Resolution of International
Commercial Disputes, the Barter/Counter Trade Exchange, the
Venture Capital Exchange and other creative concepts that would
bolster the establishment of Miami as a center of international
business activity.
The City of Miami presently supports the Insurance Exchange of
the Americas through a soft loan of $800,000, and the Institute
for the Resolution of International Commercial Disputes with a
development grant of $50,000.
As more of these organizations with world-wide impact are
envisioned and created in the Greater Miami area, they will
require initial support and encouragement. However, the City
should not be expected to underwrite these operations once the
institution is established and operating. The City's role should
be confined to providing seed money and loan capital with the
full expectation of receiving principal, plus interest
repayments.
Year 1 Year 2 Year 3
Budget $ $100,000 $100,000 $100,000
RECOMMENDATION # E
Support and encourage international events to take place in the
City of Miami.
The City recently supported the Miami Congressional Workshop
which brought 25 percent of the newly -elected U.S. Congressmen
from Washington to Miami. Their assessment of the information
received and time spent in Miami was uniformly positive. This
program will serve to establish a base favorable to South
Florida's international business interests throughout the nation.
As it is anticipated that this event will be held on an annual
basis in the future, it will require active support from the
City.
845-Wi ,
0 "�
Encourage the establishment of new, and support of existIh
organizations with world-wide impact located in Miami
These organizations include the Insurance Exchange of the
Americas, the Institute for the Resolution of International
Commercial Disputes, the darter/Counter Trade Exchange, the
Venture Capital Exchange and other creative concepts that would
bolster, the establishment of Miami as a renter of international
business activity.
The City of Miami presently supports the Insurance Exchange of
i the Americas through a soft loan of $800,000, and the Institute
for the Resolution of International Commercial Disputes with a
development grant of "050,000.
As more of these organizations with world-wide impact are
envisioned and created in the Greater Miami area, they wiII
require initial support and encouragement. However, the City
should not be expected to underwrite these operations once the
institution is established and operating. The City's role should
be confined to providing seed money and loan capital with the
full expectation of receiving principal, plus interest
repayments.
Year 1 Year 2 Year 3
Budget $ $100,000 $100,000 $100,000
RECOMMENDATION # E
Support and encourage international events to take place in the
City of Miami.
The City recently supported the Miami Congressional Workshop
which brought 25 percent of the newly -elected U.S. Congressmen
from Washington to Miami. Their assessment of the information
received and time spent in Miami was uniformly positive. This
program will serve to establish a base favorable to South
Florida's international business interests throughout the nation.
As it is anticipated that this event will be held on an annual
basis in the future, it will require active support from the
City.
O
affairs. It is anttctPaCea L110U 611 1 J r--7-
worldwide attention through airing of a one -hour documentary on
PBS to be distributed overseas by the United States Information
Agency.
The following events should be supported:
Miami Congressional
Workshop
Secretaries of State
Program
Conference on the
Caribbean, and one
other Relevant
Caribbean Basin
Trade Promotion Event
VI Hemispheric Congress
Permanent Secretariat
Proposed Miami World
Trade Event
$34,000
$34,000
$34,000
$96,000
$969000
$969000
$50,000
$501000
$5011000
International Health
Conference $509000 $50,000 $50,000
Miami Conf-Women's Action
for Progress -Caribbean/
Central America $100000 $10,000 $10,000
Caricom Conference
$12,000
$120000
$12,000
African Leadership
Conf. $10,000
$10,000
$108000
SV y
There are presently 13 bi-national chambers of commerce in the
Greater Miami area. Of those, five are significant, operating
with part-time or full-time staff members. 1t is in the best
interest of international trade that these organizations be
actively supported and encouraged as they provide strong business
ties between Miami and the countries they represent.
The following services should be provided:
Provision of desk and filing space in the
Bus i ness Center.
Provision of clerical assistance to the
the International Business Center.
International
chambers from
Cooperation with the bi-national chambers in assisting
them in the preparation of their newsletters with the
use of professional staff of the Department of Economic
Devel opment/C i ty of Miami . I tams of parti cul ar interest
to these chambers also could be included in publications
dealing with international business and trade that are
produced by the City.
There are presently 19 foreign Trade Promotion Offices
established in the Greater Miami area. These offices, staffed by
professional trade development officers, greatly enhance the
international business climate of the Greater ;Miami area.
Although specific trade figures cannot be established, it is
believed that this presence has generated a significant amount of
additional business through the Port of Miami and Miami
International Airport.
Support services could be provided to these offices in the
following matter:
Establish a series of programs (monthly o,• more
frequently if appropriate) at the International Be.siness
85--701
There are presently 13 bi-national chambers of commerce in the
Greater Miami area. Of those, five are significant, operating
with part-time or full-time staff ;nembers. it is in the best
interest of international trade that these organizations be
actively supported and encouraged as they provide strong business
ties between Miami and the countries they represent.
following services should be provided:
Provision of desk and filing space in the
Business Center.
Provision of clerical assistance to the
the International business Center.
International
chambers from
Cooperation with the bi-national chambers in assisting
them in the preparation of their newsletters with the
use of professional staff of the Department of Economic
Devel opment/Ci ty of Miami . I tuns of parti cut ar interest
to these chambers also could be included in publications
deal i ng wi th i nternati anal business and trade that are
produced by the City.
There are presently 14 foreign Trade Promotion Offices
established in the Greater Miami area. These offices, staffed by
professional trade development officers, greatly enhance the
international business climate of the Greater 1*41ami area.
Although specific trade figures cannot be established, it is
believed that this presence has generated a significant amount of
additional business through the Port of Miami and Miami
International Airport.
Support services could be provided to these offices in the
following matter:
Establish a series of programs (monthly or more
frequently if appropriate) at the International Business
Center to hiahliaht services nffereri by rha Teaaa
$5-70 1.,
Familiarize selected foreign journalists from the Pacific Basin
and Europe and other areas (Caribbean and South America) with
this area, and inform them of existing and potential business
opportunities in the City of Miami so that these journalists will
feature stories on Miami before and during the City of Miami's
trade missions.
In the past, the City of Miami has successfully conducted
journalists' tours as a "Iean5 or promoting ��. ami . I t vi 11 be the
inttnt of the city's Department Uf Lconomic Development to direct
and manage specific tours for ousiness media from the Pacific
Basin an-d Europe that will feature Miami as a world class
financial and trading center. The tour would place Miami
business leaders in one-on-one contact with the visiting
journalists.
The i mpac t of these tours woul d be cons derabl e i n vi ew of the
space that woul d be al 1 ocatedthe
to f pavlegnthepress.
way" for t�i ps
uld
surely enhance our image and serve
scheduled for the Pacific Basin and Europe.
Year 1 Year 2 Year 3
Budget $ -0- -0- -0-
RECOMMENDATION # H
Develop, organize and support trade missions from Miami to the
Pacific Basin and Europe and participate in trade fairs for the
purpose of promoting and diversifying the scope of Miami's trade
activities, attracting new investments, promoting Miami as a
worldwide international trading center and coordinating efforts
with local chambers and the United States and Florida Departments
of Commerce.
85-70 1.._..
Trade Missions
South Florida's international trade with selected key European
- and Far Eastern countries -
countries _ ri,S, France, derrrrany
Hon• Kon Taiwan, and
Korea was
S1.25 billion in
Japan, ] gI
1983,representing a 13 percent
increase over 1982). However,
i6 during the
Florida's total trade declined more
than
tr�iti
ab
percent
marketswhich
oa l ma
same period i ndicati ng a dependence en
nzgati vely i npacted by the � tf n the
to
have been
strong U.S. dollar. Structured
trade missions
would help
international
prornotz the unique position of
ttris area
as an
trade center.
U.S. Custom
District 52
Total
Trade
(in millions)
1983
1982
254
223
Japan
46
Korea
162
136
Taiwan
114
106
Hong Kong
390
297
U.S.
146
139
France
136
160
Germany
Totals
1,248
1,107
Total trade with
8,597
10,278
all countries
- Year 1
Year 2
Year 3
Budget S-Missions $25,000
$23,600
30,000
$21,400
30,000
Budget S-Fairs 80,000
TOTAL $105,000
$53,600
$51,400
YEAR 1
Destinations: Korea, Taiwan, Japan
4 Persons
10 Days 4
Hotel Expenses @ $10U/day
x 10 x $100
$40
= $4,000
= $1,000
Food Expenses @ $40/day 4
= $10,000
x lU x
Promotional Expenses
17
1
85- 701 .
. HotelyExpenses @ $100/day 4 x
10
x $100 =
$4,000
Food Expenses @ $40/day 4 x
10
x $40 =
$1,600
Promotional Expenses = $10,000
Air Fares: Return ticket from Miami
to Paris
to Frankfurt to
London to Miami $2,000 per person=
58,000.
Total Cost: $23,600
YEAR
3
Destination: Hong Kong
4 Persons
10 Days
Hotel Expenses @ $100/day 4 x
10
x $100
= $4,000
Food Expenses @ $40/day 4 x
10
x $40
= $1,600
Promotional Expenses = $10,000
Air Fares: Return ticket to Miami
to
Hong Kong to Miami $1,450
per person= $5,8U0.
Total Cost: $21,400
Trade Fairs
Participation in major trade fairs held in areas where the City
has scheduled trade missions and that are attended by industries
that meet the targeted industry -recruitment profile as identified
by the Beacon Council would be an effective means to promote
business from both a trade and investment standpoint.
85-'701,
Air Fares: Return ticket from Miami to Tokyo
to Seoul to Taipei
to Miami $2,350 per person S9,400 total.
Total Cost: $25,000
YEAR 2
Destinations: France, Germany, England
4 Persons
10 Days
Hotel Expenses @ $100/day 4 x 10 x $100
= $4,000
Food Expenses @ $40/day 4 x 10 x $40
= $1,600
Promotional Expenses = $101000
Air Fares: Return ticket from Miami to Paris
to Frankfurt to
London to Miami $2,000 per person= S8,000.
Total Cost: $23,600
YEAR 3
Destination: Hong Kong
4 Persons
10 Days
Hotel Expenses @ $100/day 4 x 10 x $100
= $4,000
Food Expenses @ $40/day 4 x 10 x $40
= $1,60U
Promotional Expenses = $10,000
Air Fares: Return ticket to Miami to Hong Kong
to Miami $1,450
per person= $5,800.
Total Cost: $21,400
Trade Fairs
rAM
T1
In order to participate in these trade fairs, exhibition
materials must be designed and constructed in a portable form.
Equipped with eAhibit and appropriate promotional materials, City
staff and private sector representatives would participate in
trade fairs in the Far East, Europe and Hong Kong during the
coming three years.
Year 1 Year 2 Year 3
Budget $ $80,000 $30,000 $30j000
RECOMMENDATION # I
Identify the major international business conventions and trade
fairs to be held over the next 5-7 years and collaborate with the
Tourist Industry Council (TIC) to recruit these conventions and
trade fairs to Miami.
One of most effective methods of successfully promoting Miami is
to encourage businesspersons to attend conventions and trade
fairs held in the City and to spend time viewing the array of
opportunities and the special quality of life factors that are
presented at these events.
Once these conventions are identified, staff from the City's
Department of Economic Development will work in concert with the
TIC to recruit conventions and trade fairs to Miami. While the
conventions and trade fairs are in the City, personnel from the
Department of Economic Development will staff trade promotion
exhibits and distribute appropriate business promotional
materials to conference and trade fair participants with the
objective of identifying specific business prospects for future
follow-up.
Year 1 Year 2 Year 3
Budget $ -0- -0- -0-
RECOMMENDATION # J
Operate an International Trade Assistance Program targeted at
Black entrepreneurs designed to increase employment
opportunities, determine the feasibility of insurance and loan
guarantee initiatives, underwrite trade mission participation
Credit Insurance and Loan Guarantee Initiatives
The City of 1Miami should take the initiative in seeking the
establishment of programs that would ensure access to credit
insurance and loan guarantees for South Florida's minority -owned
enterprises. The establishment of a method of ;providing export
credit insurance, revolving loan funds and loan guarantees
through a consortium of interested local private institutions
should be explored.
Underwrite Trade Mission Participation Costs
Sponsorship of minority owned firms participating in trade
missions conducted by either the City, the State or the Federal
government would be available on a merit basis.
Workshop and Conferences
These activities will be designed to familiarize minority -owned
business with overseas markets and international business
opportunities and the requirements for minority participation in
programs sponsored by international organizations and agencies
i.e. The World Bank, U.S. AID.
Business Consulting Contracts
Professionals will be contracted to provide specialized
assistance in the areas of business plan development, marketing,
import/export, and financial management to firms that are new to
market. and/or new to export.
Year 1 Year 2 Year 3
Budget $ $109,000 $99,000 $99,000
0
SUMMARY BUDGET
FY85-86
FY86-87
FYST-88
RECOHM E3DATION
YEAR 1
_ YEAR 2
YEAR 3 TOTAL
ITEM _ `___ i ____
A Develop guidelines and issue a RFP for a strong,
cohesive adv?rtising/marketing !amp,iVn, in con-
junct,.on with tho Bt-acon Council, with the following
f
4
priorities:
`
1. Location -)f regional corporate iir!adquarters -
national
?. Location of regional headquarter.-, for international
or:;anizations such as tha Or?anizat ion of American
States, the 'nteramerican Developm•!nt Bank, (Itc. -
nationa?
3. Relocation of import/export ind,istr•ies - national/
international
4- Relocation of transportation related industries -
national/international
300,0004
S 31)0,700*
:S
S �i70,000* (f 50(1,000.)`
BUDGET S
r.;- 3a lan ,: Tie 1t 3nd f ,]ndinq
)v :tin 11 .
U t]rg3ni::e and ,tipport on a cooperative hasis two -:lay
trade development activities with the Caribbean and
d(`
Latin American countries, i.e., outgoing and incoming
trade missions, trade fairs, joint ventures, in an
effort to ?nuance Miami's competitive position as a
marketplace for products, services and te,.hnology
transfer f'ir the 'Western H"isphere. In addition,
the rea¢r.ivat:()n of an Internationa! Tr3dN Fair in
Miami •,hovild be thoroughly explore•i in cooperation
with the private se^_tor, interested trade
organi-zations
and governmental agencies at the Local,
state and federaL levels.
S 40,900
3 10,11300.
S 12,00E 0
5 4Up00O 04
R�.OGcl S
- q
Ji
SUMMARY BUDGET
FY85-86
FY86-87
FY87-88
RECOMMENDATION______.
YEAR 1
YEAR 2
YEAR 3 TOTAL.
ITEM , "_
A Develop guidelines and issue a RFP for a strong,
cohesive advertising/marketing rampnign, in con-
junction with the Beacon Council, with the following
priorities:
1. Location of regional corporate headquarters -
national
2. Location of regional headquarter for international
or:janizations such as the Or?anixation of American
States. the 7nteramerican Development Bank, etc. -
national
3. Relocation of import/export ind,ist.r•ies - national/
international
4. Relocation of transportation related industries -
national/international
1
@-A
3 300,000*
6;5,)o,000*
S 5oa,aaag (sr,San„oaa)�
BUDGET b
Pr :g- am and funding a- 111 :)e pr-3v ided ':)7
the Bei: )n ;,uncil.
B Organize and support on a cooperative basis two-waY
trade development activities with the Caribbean and
Latin American countries, i.e., outgoing and incoming
trade missions, trade fairs, joint ventures, in an
effort to enhance Miami's competitive position as a
marketplace for products, services and te-chnology
transfer for the Western Hemisphere_ In addition,
the reactivation of an International Trade Fair in
Miami shouLd be thoroughly explored in cooperation
with the private sector, interested trade org,in
zations and governmental agencies at the local,
state and federal levels.
5 110,1300
b 40,000
S 40,000 S 120000,
Bt:UGET S
n
ii
SUMMARY BUDGET
-
FY85-86
FY86-87
FY87-88
YEAR 1
YEAR 2
YEAR 3
TOTAL
RECOMMENDATION
:C
Establish the International Rusiness Center in the Cit7
of Miami and support its continuing activities.
S
143,250 ,
S
150,410
S
15T,910
$
451a570
_
BUDGET $
D
Encourage the establishment of new, and the support of
world-wide impact, Locate+l
existing, institutions with
in Miami.
S
10(),000
S
10(3,000
S
100,000
$
300 ,0001
IIUDGFT S
E
Support anti encourage international events to take
place in the City of Miami.
S
10,000
S
10,000
5
[0,000
$
30,000' n
Miami gr_ssional Workshop
Con p
N
a
3
10,000
11A
NA
$
1,0,000 N
U
Secretaries of State
S
50,000
5
5a' 000
S
50,000
%
150,000
ConferRnces in the Caribbean
S
34' 000
$
34,000
5
34,000
S
102,000
VL Hemi pheric Congress,
$
96,900
S
96,000
S
96,000
S
288,OO G
Permanent Secretariat
5
50,000
$
50,000
$
50,000
$
15o,000!
Proposed Miami World Trade Event
..
S
50,000
S
:a,a00
S
50,000
$
150,000
International Health Council
Mimi Conf.-Women's Action for Progress-
S
10,000
S
10,000
S
10,000
s
30,000
Caribbean/Central America
S
'12,000
S
12,000
S
12,.000:
S
36,.0001
Conference
'
=Caricom
S
10,000
5
10,000
- 5
TU,OOcT
S-
3Q.001h
'
'
,i
African Leadership conference
I
i
SUHHARY BUDGET
RECOMME9DALION
YEAR 1
YEAR'`2
YE 3
TOTAL
ITEM
F
Assist in the development of new, and support of
existing, bi-national chambers if commerce and
Trade Promotion Offices of foreign governments.
3 40,000
$ 40,000
S 40.00G
5; 12t)"000
BUDGET b
_G
Familiar-iz<• zele-.ted foreign journalists from the
Pacific Basin ;and Europe and other ,areas (Caribbean
and South America) with this arer, and inform
them of existing and potential business opportuni-
ties in the City if Miami prior to and -luring the
City of Miami.':; r.rade missi+ins.
-0--
-0_
BRUGE"L 5
c�U
li
Develop, organize and support: trade mi:ssions from
rF
Miami to the ^acific Basin and :iur,)os!, .and parti-
^ipate in trade fairs for the purpose )f promoting
and Iiv,�r3ifying the scope if Miamt':3 trade acti-
vities, attracting new investments and promoting
Miami 3s a worldwide international trading center
and coordtnat.ing effort:; with lit al-namuer7. and
the United 3t.ites and FLorida Departm•!nts of
Commer: e.
$ 105,000
$ 53,600
$ 5.ttR%oo
S 210,0001
BUDGET b
T
Identify the major international business conven-
tions and trade fairs to be held over the next 5-7
years :anti collaborate with the Tonarist Industry
Coalition (TL(;) to recruit these ounventions and
trade fairs to Miami_
-0-
-0-
:BUDGET 3
u
I
i
r
Q
SUMMARY BUDGET
YEAR 1
YEAR 2
YEAR 3
TOTAL
RECOMMENDATION
ITEM
Operate an International Trade Assistance Program
targeted at Black entrepreneurs designed to in-
crease employment opportunities, determine the
ini-
feasibility of insurance and loan guarantee
tiatives, underwrite trade mission participation
technical a5slstance work -;hops and
f costs, provide
L ronf•erenc-s and contract !or cot,sniting services
I.a assist individual businesses.
$ 109.000
i 90.000
i ?q.J00
1 307.1100'
RunGFT
.
$1,369,250
$1,305,010
$1,310,310
$3,984,570
TO BE PROVIIIED BY THE
n
9EAt:UN ;OUNCIL AND TOTA1. AMOUNT TO
$ 8b9,250
$ BO5,010
$ 810,;10
$2,484,570 1,
13F. F11N1tFP BY THE CITY OF MIAMI
$=247,000
$' 247:000
$ Z47.000
$ 141.000'
LESS: EVENTS PREVIOUSLY AY CITY
TOTAL NEW FUNDING RE".UIRED BY THE CITY Or
622,250
$ 558,010
$ 563.310
$1.J43,570
=M UAM I
Db�l`
l
{�II
I
i
i
, r
1
k INT'ERNATIONAL BUSINESS CENTER
Ut BdSS s
Co -locate international trade organizations and
activities in one facility.
Centralize the focus for international trade and
investment activities.
Conduct international seminars and symposia on
international trade and investment.
Provide product exhibition assistance.
• Provide access tj membership for business
solicitation and business assistance.
Provide trade referral leads for services and
products.
Coordinate international business recruitment
activities.
Serve ag site for 16C.B1 international
trade or•banizati�r,s.
Disseminate relevant trade and investment
information fram foreign sources to community and
foreign concerns.
Serve as a central clearinghcuse for publications,
statistical data, and other relevant information
prepared by private, public and educational sources
throughout the State.
ORGANIZATIONAL
REPRESENTATION:
City of Miami Department of Economic.Development
International Center of Florida
Florida International Bankers Association
Florida Exporters and Importers Association
Florida Insurance and Reinsurance Association
Institute for the Resolution Df International
Commercial Disputes
Miami Congressional Workshop
Council of International Visitors
Council of the Americas
erican Action
Caribbean Central Am
�/ - .__- _
r�'1 '�
__r- ----- _
_ ,"�`