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HomeMy WebLinkAboutM-86-0476PROFESSIONAL SERVICES AGREEMENT AIDA LEVITAN & ASSOCIATES, 86-47 r TABLE OF CONTENTS I. TERM II. SCOPE OF SERVICES III. MAXIMUM COMPENSATION METHOD OF PAYMENT IV. OBLIGATIONS OF CONSULTANT V. COMPLIANCE WITH FEDERAL, STATE AND LOCAL LAWS VI. GENERAL CONDITIONS VII. OWNERSHIP OF DOCUMENTS VIII. NON-DELEGABILITY IX. AUDIT RIGHTS X. AWARD OF AGREEMENT XI. CONSTRUCTION OF AGREEMENT XII. SUCCESSORS AND ASSIGNS XIII. INDEMNIFICATION XIV. CONFLICT OF INTEREST XV. INDEPENDENT CONTRACTOR XVI. TERMINATION OF CONTRACT XVII. NON-DISCRIMINATION XVIII. MINORITY PROCUREMENT COMPLIANCE XIX. CONTINGENCY PROVISION XX. DEFAULT PROVISION XXI. AMENDMENTS XXII. SIGNATORIES Page 1 1 3 3 4 4 5 5 5 5 5 6 6 6 6 7 7 7 7 8 8 8 8F-476. PROFESSIONAL SERVICES AGREEMENT This Agreement entered into this day of , 19869 by and between the City of Miami, a municipal corporation of the State of Florida, hereinafter referred to as "CITY" and, Aida Levitan & Associates, Inc., 3250 Mary Street, Coconut Grove, Florida, hereinafter referred to as "CONSULTANT". WITNESSETH: WHEREAS, the City of Miami previously coordinated several tours of national and international journalists to Miami which have greatly improved the area's image throughout the nation and the world; and WHEREAS, journalists from the most prestigious national and international print and electronic media will be invited to participate in other such tours this year, coinciding with major events taking place in the area; and WHEREAS, these tours of journalists will generate at least 60 positive articles about the City of Miami; and WHEREAS, Dr. Aida Levitan, President of Aida Levitan & Associates, has the necessary qualifications to assist the City of Miami wi',.h this project; NOW, THEREFORE, in consideration of the mutual covenants and obligations herein contained, and subject to the terms and conditions hereinafter stated, the parties hereto understand and agree as follows: I. TERM: This Agreement shall commence upon execution by both parties and shall terminate on May 15, 1987• II. SCOPE OF SERVICES: CONSULTANT'S services under this agreement will include: 1) Exercise its best efforts to obtain in -kind contributions for round-trip air transportation, local transportation, hotel accommodations, meals, activities, local tours and seminars for three tours of national and international journalists. SG -476: 2) Identify journalists and representatives from major periodical publications and information media (print and electronic) from throughout the U.S. and abroad. A listing of such journalists and representatives shall be submitted to the CITY'S Department of Communications Public Affairs Division for approval, prior to extending invitations to the participants. 3) Obtain confirmations, from at least sixty (60) journalists for the three tours. 4) Cover the cost of mailing, telegrams and telephone calls in order to accomplish items 1, 2 and 3 of this section. 5) All correspondence issued by the CONSULTANT regarding the tours should be prepared for prior review by a City of Miami official and should be approved by the Assistant Director of Public Affairs prior to mailing. 6) Make all necessary airline and hotel reservations, as well as local transportation arrangements, at no cost to the CITY. 7) Plan activities and seminars and invite members of the local community and city officials to participate. 8) Confirm activities and prepare itineraries for all three tours. Itineraries must be approved by the Assistant Director of Public Affairs. 9) Participate and assist the Assistant Director of Public Affairs in conducting the tour. 10) Provide funds to cover the per diem expenses incurred by the journalists and not included in the itineraries. These expenses should be supported by receipts. 11) It is understood that CONSULTANT will obtain consulting services from a minority firm. CONSULTANT will draft a contract to this effect and present it to the CITY'S Assistant Director of Public Affairs for approval. 12) Obtain the publication and broadcasting of at least sixty(60) positive articles/radio or TV programs about Miami in national and international publications, radio or TV stations, and provide the CITY with copies of said articles or programs. E 86-476# CITY will use reasonable efforts to comply with CONSULTANT'S requests for support services, timely approval of itineraries, correspondence and participating journalists, execution of documents and such other acts as may be necessary to assist CONSULTANT in properly fulfilling its conditions and obligations hereto. III. MAXIMUM COMPENSATION/METHOD OF PAYMENT: The CITY agrees to pay the CONSULTANT: 1) $6,666.68 representing 1/6 of the total amount payable ($40,000) upon execution of the contract. 2) $8,333.33 upon the completion of the International Book Fair tour of journalists (November 1986) . -' 3) $8,333.33 upon the completion of the tour of Black U.S. ..:.,;;.! and/or Caribbean journalists for the Sunstreet Festival (December 1986) . 4) $8,333.33 upon the completion of the Carnaval Miami tour S(tS of journalists (March 1987). 5) $8,333.33 upon receipt of an overall report of all three xx tours and at least 60 articles TV or radio programs about the City of Miami (May 15, 1987). Both parties hereby agree that the maximum amount payable under this contract shall not exceed $40,000. Such sum shall include compensation for consultant services provided to the CONSULTANT by a minority firm. IV. OBLIGATIONS OF CONSULTANT: Any consulting services contracted by the CONSULTANT shall be the responsibility of the CONSULTANT and the CITY hereby assumes no obligations for such services. The CONSULTANT agrees to carry out the services as prescribed in Section II of this Agreement in a lawful, satisfactory, and proper manner and will assure that all terms of the contract are met: 3 V. COMPLIANCE WITH FEDERAL, STATE AND LOCAL LAWS: Both parties shall comply with all applicable laws, ordinances and codes of Federal, State and Local Governments. VI. GENERAL CONDITIONS: A) All notices or other communications which shall or may be given pursuant to this Agreement shall be in writing and shall be delivered by personal service, or by registered mail addressed to the other party at the address indicated herein or as the same may be changed from time to time. Such notice shall be deemed given on the day on which personally served; or, if by mail, on the fifth day after being posted or the date of actual receipt, whichever is earlier. CITY OF MIAMI Department of Communications Public Affairs Division 1390 N.W. 7th Street Miami, Florida 33125 CONSULTANT 3250 Mary Street Coconut Grove, FL 33133 B) Titles and paragraph headings are for convenient reference and are not a part of this Agreement. C) In the event of conflict between the terms of this Agreement and any terms or conditions contained in any attached documents, the terms in this Agreement shall rule. D) No waiver or breach of any provision of this Agreement shall constitute a waiver of any subsequent breach of the same or any other provision hereof, and no waiver shall be effective unless made in writing. E) Should any provisions, paragraphs, sentences, words or phrases contained in this Agreement be determined by a court of competent jurisdiction to be invalid, illegal or otherwise unforceable under the laws of the State of Florida or the City of Miami, such provisions, paragraphs, sentences, words or phrases shall be deemed modified to the extend necessary in order to conform with such laws, or if not modifiable to conform with such laws, then same shall be deemed severable, and in either event, the remaining tertas and provisions of this Agreement shall remain unmodified and in full force and effect. 4 • Ll VII. OWNERSHIP OF DOCUMENTS All documents developed by CONSULTANT under this Agreement shall be delivered to CITY by said CONSULTANT upon completion of the services required pursuant to paragraph II hereof and shall become the property of CITY, without restriction or limitation on its use. CONSULTANT agrees that all documents maintained and generated pursuant to this contractual relationship between CITY and CONSULTANT shall be subject to all provisions of the Public Records Law, Chapter 119, Florida Statutes. It is further understood by and between the parties that any information, writings, maps, contract documents, reports or any other matter whatsoever which is given by CITY to CONSULTANT pursuant to this Agreement shall at all times remain the property of CITY and shall not be used by CONSULTANT for any other purposes whatsoever without the written consent of CITY. VIII. NON-DELEGABILITY: That the obligations undertaken by CONSULTANT pursuant to this Agreement shall not be delegated to any other person or firm unless CITY shall first consent in writing to the performance of such services or any part thereof by another person or firm. IX. AUDIT RIGHTS: CITY reserves the right to audit the records of CONSULTANT i at any time during the performance of this Agreement and for a period of one year after final payment is made under this Agreement. X. AWARD OF AGREEMENT: CONSULTANT warrants that it has not employed or retained any person employed by CITY to solicit or secure this Agreement and that it has not offered to pay, paid, or agreed'to pay any person employed by CITY any fee, commission, percentage, brokerage fee, :j or gift of any kind contingent upon or resulting from the award f of this Agreement. XI. CONSTRUCTION OF AGREEMENT: This Agreement shall be construed and enforced according to the laws of the State of Florida. 5 86-47 XII. SUCCESSORS AND ASSIGNS: This Agreement shall be binding upon the parties herein, their heirs, executors, legal representatives, successors and assigns. XIII. INDEMNIFICATION: CONSULTANT shall indemnify and save CITY harmless from and x against any and all claims, liabilities, losses, and cause of action, which may arise out of CONSULTANT'S activities under this Agreement, including all other acts or omissions to act on the .. -•z par of the CONSULTANT or any of them, including any person acting }: for or on his or their behalf, and, from and against any orders, x,Y t judgements or decrees which may be entered, and from any and against all costs, attorney's fees, expenses and liabilities incurred in the defense of any such claims, or in the investigation thereof. Ya4y+ r XIV. CONFLICT OF INTEREST: t A. CONSULTANT covenants that no person under its employ who presently exercises any functions or responsibilities in connection with this Agreement has any personal financial interests, direct or indirect, with CITY. CONSULTANT further covenants that , in the performance of this Agreement, no person having such conflicting interest shall be employed. Any such interests on the part of CONSULTANT or its employees, must be disclosed in writing to CITY. B. CONSULTANT is aware of the conflict of interest laws of the City of Miami (City of Miami Code Chapter 2, Article V), Dade County, Florida (Dade County Code Section 2-11.1) and the State k" of Florida, and agrees that it shall fully comply in all respects -- with the terms of said laws. = XV. INDEPENDENT CONTRACTOR: CONSULTANT and its employees and agents shall be deemed to be independent contractors and not agents or employees of CITY, ` and shall not attain any rights or benefits under the Civil :;. Service ;< 9 k 86-476: or Pension Ordinances of the City or any rights generally afforded classified or unclassified employees; further its ` employees and agents shall not be deemed entitled to Florida .ad Workers' Compensation benefits as employees of the CITY. { XVI. TERMINATION OF CONTRACT: r CITY retains the right to terminate this Agreement at any _ ' time prior to the completion of the services required pursuant to paragraph II hereof, without penalty to CITY. In that event, notice of termination of this Agreement shall be in writing to CONSULTANT who shall be aid for those services , P performed prior .5. to the date of its receipt of the notice of termination. In no case will CITY , however, pay CONSULTANT an amount in excess of the total sum provided by this Agreement. -+ It is hereby understood by and between CITY and CONSULTANT that any payment made in accordance with this Section to CONSULTANT shall be made only if said CONSULTANT is not in default under the terms of this Agreement. If CONSULTANT is in default, then CITY shall in no way be obligated and shall not pay to CONSULTANT any sum whatsoever. XVII. NON-DISCRIMINATION: CONSULTANT agrees that it shall not discriminate as to race, sex, color, creed, or national origin in connection with its performance under this Agreement. XVIII. MINORITY PROCUREMENT COMPLIANCE: CONSULTANT acknowledges that it has been furnished a copy of Ordinance No. 9775, the Minority Procurement Ordinance of the City of Miami, and agrees to comply with all applicable substantive and procedural provisions therein, including any amendments thereto. XIX. CONTINGENCY CLAUSE: Funding for this Agreement is contingent on the availability of funds and continued authorization for program activities and is subject to amendment or termination due to lack of funds or f authorization, reduction of funds, and/or change in regulations. 7 SG-476, • XX. DEFAULT PROVISION: In the event that CONSULTANT shall fail to comply with each and every term and condition of this Agreement or fails to perform any of the terms and conditions contained herein, then CITY, at its sole option, upon written notice to CONSULTANT, may cancel and terminate this Agreement, and all payments, advances, or other compensation paid to CONSULTANT by CITY while CONSULTANT was in default of the provisions herein contained, shall be forthwith returned to CITY. XXI. AMENDMENTS: No amendments to this Agreement shall be binding on either t�- party unless in writing and signed by both parties. IN WITNESS WHEREOF, the parties hereto have caused this instrument to be executed by the respective officials thereunto , duly authorized, this the day and year first above written. CITY OF MIAMI, a municipal corporation of the State of Florida Mattie Hirai City Clerk ATTEST: Corporate Secretary By Cesar H. 0 io City Manager CONSULTANT: AIDA LEVITAN & ASSOCIATES, INC. By Aida Levitan, Ph.D. President APPROVED AS TO INSURANCE REQUIREMENTS: Division of Risk Management APPROVED AS TO FORM AND CORRECTNESS: Lucia A. Dougherty, City Attorney 1.1 SC 476. 4P V CORPORATE RESOLUTION WHEREAS, the Board of Directors of Aida Levitan & Associates has examined terms, conditions, and obligations of the proposed contract with the City of Miami for professional services ; and WHEREAS, the Board of Directors at a duly held corporate meeting has considered the matter in accordance with the by—laws of the corporation; 0 NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF DIRECTURS OF Aida Levitan h Associates that the president and secretary are hereby authorized and instructed to enter into a contract in the name of, and on behalf of this corporation, with the City of Miami for professional services , in accordance with the contract documents furnished by the City of Miami, and for the price and upon the terms and payments contained in the proposed contract submitted by the City of Miami. IN WITNESS WHEREOF, this day of , 1986. CHAIRMAN, Board of Directors AIDA LEVITAN, President CORPORATE SECRETARY WITNESSES: $6,.., A F F I D A V I T City of Miami Department of Law 169 East Flagler Street Suite 1101 - Miami, Florida 33131 TO WHOM IT MAY CONCERN: This is to certify that is authorized to make and sign contracts and agreements by or on behalf of • Aida Levitan, President Aida Levitan & Associates 3250 Mary Street Coconut Grove, Florida 33133 SWORN TO AND SUBSCRIBED before me this day of 1986. NOTARY PUBLIC, State of Florida at Large z My Commission Expires: w Ll CITY OF MIAMI. FLORIDA INTER -OFFICE MEMORANDUM TO: Hon. Mayor and Members of the DATE: MAY 1 19W City Commission SUBJECT: Discussion Item on a Proposed Professional Services Agreement with Aida Levitan & FROM: Cesar H. C1di0Alll� REFERENCES: Associates City Manager ENCLOSURES: Dr. Aida Levitan, president of Aida Levitan & Associates, has for the past two years entered into professional services agreements with the City of Miami for the purpose of conducting tours of national and international journalists to the Miami area. These tours have proven very beneficial to the City of Miami, as they have generated numerous positive articles in both national and international p;ablications. Dr. Levitan has requested an opportunity to appear before you at the June 12, 1986 commission meeting to make a presentation concerning the accomplishments generated by these tours, and a new work plan for your consideration. If your recommendation is favorable, attached please find a resolution authorizing the City Manager to enter into an agreement with Aida Levitan & Associates and the proposed agreement. Enclosures 86--4 76: Ic 19861.1AY 27 A.! 5= 58 May 18, 1986 1W Honorable Mayor & Commissioners City Manager 3500 Pan American Drive Miami, Florida 33133 Dear Mayor, Commissioners and City Manager: Enclosed please find the final report for MIAMI--A NEW WORLD CENTER, the 1985-86 program of journalists tours coordinated by Aida Levitan & Associates, Inc. for the City of M-kami. We are pleased to report that the program has been an unqualified success as it was from 1980-85. More than 50 articles about Miami as an international center for tourism, business, finance, culture and sports have been published in major international publications such as 0 GLOBO of Brazil, EL ESPECTADOR of Colombia, FRANKFURTER ALLEGEMEINE, CORREO CATALAN, JOURNAL DO BRASIL and many others. Many of the articles are front page, full -color and several pages long, and we are still expecting to receive others as a result of �- the European tour held in March 1986. We have estimated that the articles are worth more than $400,000 in positive publicity about the City of Miami. We thank you for trusting us with this program and hope that we can continue to work for you in the future to promote a positive image of our area. Sincerely, Aida T. Levitan, Ph.D. President Al DA LEVITAN & ASSOCIATES, INC. 3250 MARY STREET COCONUT GROVE FLORIDA 33133 305 446-3132 / 361-3539 A C T I O N R E P O R T MIAMI--A NEW WORLD CENTER National and International Journalist Tours Coordinated by Aida Levitan & Associates, Inc. for the City of Miami BACKGROUND: MIAMI--A NEW WORLD CENTER is a program of journalist tours started in 1980 by { the City of Miami Public Information Office, with full direction and support rX from the City of Miami Commission. N Since its inception, the program has brought more than 650 national and international journalists to Miami for a comprehensive, news and business oriented tour of this area. As a result, more than 650 positive articles, TV and radio programs have been generated about Miami in prestigious media sources such as THE CHICAGO TRIBUNE, JOURNAL DO BRASIL, 0 GLOBO, THE BOSTON .. GLOBE, EL TIEMPO of Bogota, EL UNIVERSAL of Venezuela, ABC of Spain, LA TRIBUNE DE GENEVE, LE MONDE of France, THE DAILY TELEGRAPH of London and KYODO NEWS. The publicity produced by these tours can be valued at over $2 million and has added credibility because it has been written by top journalists from the U.S. and the world. MIAMI--A NEW WORLD CENTER 1985-86: Three tours were held in 1985-86: one in October, to coincide with the Hispanic Heritage Festival; another in December 1985, at the time of Sunstreet Festival Parade events; and finally, one in March 1986, during the Carnaval Miami celebration. More than 100 prominent international and U.S. journalists participated in these three tours. The first tour included Latin American journalists; the second, Caribbean and Black U.S, journalists; and the third, European, Middle East, Asian and one Canadian journalist. More than 50 positive articles --some which are front-page, full -color and several pages long --have been published to date (May 18th) as a result of these three tours. More are being prepared by the journalists at this time.and should be submitted to the City by June and July. This publicity can be valued at more than $400,000 and has the added credibility of having been written by respected journalists in these countries. AIOA LEVITAN & ASSOCIATES, IIsic. 3250 MARY STREET COCONUT GROVE FLORIDA 33133 305 446-31 32 / 361 -3639 86 -4'76', MIAMI--A NEW WORLD CENTER - FINAL REPORT Page 2 - May 18, 1986 FUNDRAISING FOR THE TOURS & SPONSORSHIP OF SPECIAL EVENTS: Aida Levitan & Associates, Inc. raised more than $150,000 in in -kind services and contributions from airlines, hotels, restaurants and bus companies to make the visits of the journalists possible. Local corporations such Lt as banks, attorneys, architects and others also contributed to special a events during the tours. a An intensive effort was made to secure the participation of major organizations i such as the Greater Miami Chamber of Commerce, the Miami -Dade Chamber of Commerce, the Interamerican Businessmen's Association and other key �4 groups in the tours. Cultural groups such as the Hispanic Heritage Festival, =` Sunstreet Festival and Carnaval Miami also had the opportunity to highlight tn, their special events. 5 Each tour included a breakfast with the Mayor and Commissioners of the 4. City of Miami, sponsored by the private sector, at which the journalists had the opportunity to interview the public officials and business leaders who participated in the event. �4r Visits to major business centers such as the Port of Miami, Miami International Airport, international banks, and the Miami Free Zone were included in the tour. Each business group provided the journalist with information kits on their economic centers. In addition, tourism and convention officials provided additional data on Miami as an international and national tourism ' center. Most of the journalists also visited the Metrorail system. f During each tour the journalistsmet with major ethnic groups and visited neighborhood areas such as Liberty City, Little Havana, Little Haiti and Coconut Grove. All tours included a comprehensive presentation by the Downtown Development Authority and the Downtown Miami Business Association u as well as a tour of the downtown area. Local restaurants offered the journalists the opportunity to sample some of the best ethnic and international food available in Miami. Itineraries for each of the tours are enclosed in this report as are programs detailing the names and publications of participants and the sponsors for each tour. EVALUATIONS: Journalists filled out evaluations at the end of each tour on a voluntary basis. These evaluations have been kept on file by Aida Levitan & Associates, Inc. and they are available for inspection. Most of the evaluations are very positive; they also include suggestions for future tours. Information: SPECIAL RECOGNITION SHOULD BE GIVEN TO THE CITY OF MIAMI DEPARTMENT OF COMMUNMATIONS AND VIRGINIA GODOY, FOR PROVIDING PRESS KITS, INFORMATION AND PHOTOS THAT WERE VERY USEFUL TO THE JOURNALISTS IN WRITING THEIR ARTICLES. Department staff were also present at many of the events throughout the tour and this participation was very positive for the journalists. SG-4 76. NAME OF PUBLICATION TITLE OF ARTICLE MIAMI--A NEW WORLD CENTER -- FINAL REPORT JOURNALIST TOURS 1985-86 Coordinated by Aida Levitan & Associates for the City of Miami DATE OF AUTHOR CITY/COUNTRY PUBLICATION CIRCULATION COMMENTS • C EL CORREO CATALAN 1. "La Nueva Miami se presenta Sunday, October Josep Noguer Barcelona 80,000 Noguer prepared this as a front - como el corazon de America" 27, 1986 SPAIN article page section --in color -- ("The New Miami is presented & used City Dept. of ot as the Heart of America") Communications photos. 2. "Cuba en Miami" Brief feature on Little ("Cuba in Miami") Havana and its prosperity, as well as bilingualism. 11 Brief feature about Black 3. "Barrio Negro" community & the problems ("Black Neighborhood") of Overtown. Revitaliza- tion efforts are covered here. FOLHA DE SAO PAULO 4. "Cada vez mais turistas na November 1/85 Claudio Paiva Sao Paulo 350,000 Cover story of tourism in one of the Miami tropical" BRAZIL section most important newspapers ("More tourists each day in Brazil. Full -color in Tropical Miami") photos & very positive. Feature on shopping. 5. "Compras nao compensam" and the best hotels. Also, the Free Zone. EL HERALDO 6. "La otra cara de Miami" October 20/85 Olga Emiliani Barranquilla 158,000 Front Page of the Sunday Edition --Section B, with ("The other face of Miami" (Sunday) photos provided by City Dept. of Communications. EL PAIS 7. "De un sugar de veraneo invernai Sunday, October Blanca Giuria Montevideo 120,000 Features the Airport, Downtown Miami, the City a centro del comercio 10, 1985 URUGUAY Convention Center & other internacional" key business centers. ("From a winter resort to a center Also, Coconut Grove, the Free Zone & the Port. for international trade") ) . ' ._ i. ... jY�"5.e.' ! �'j!r. _. :.', if .. it - 1 i t ,.•�.k:Lh� ! .7j. �P]Z ,i. '..: -�.::. ..:.:, T^ .:f31 ....+- - s ' - K MiAMI--A NEW WORLD CENTER FINAL REPORT - Page '2 rn�ruTc TITLE OF ARTICLE DATE OF AUTHOR CITY COUNTRY CIRCUEAnUN w'•'"•� NAME OF PUBLICATION PUBLICATION ULTIMAS NOTICIAS 8. "Colon volvio adescubrir America en October 25, Hector Olave Santiago, 350,000 Article features the Hispanic Heritage Festival & Comm: ciudad de Miami�� 1985 CHILE J. L. Plummer's participation ("Colon rediscovered America at as Christopher Columbus. Miami Festival) R L JORNAL DO 6 ASI 9. "As tracoes da Miami Latino- a October 16/85 Orivaldo Perin Rio de Janeiro, 300,000 Lead for the story appears on the front page (Tourism Section) americana" (The Attractions of Latin BRAZIL of this major newspaper. The American Miami) attractions of Miami, its Little Havana section, Metrorail, the hotels and restaurants are all highlighted. . ULTIMAS NOTICIAS 10. "Miami: Sol y Exito Financiero" October 28/85 Hector Olave Santiago, 350,000 The full -color story highlights Miami as an international finan- �� CHILE cial center, the Port, the Airport & the Hispanic population. LA SEGUNDA 11. "El futuro de Miami no est& en el October 14/85 Oscar Santiago CHILE 75,000 Full -color, centerpiece story with photos of the Grand Prix, turismo, sino en el comercio Sepulveda Key Biscayne, Port & Metrorail. ("The future of Miami does not Focuses on business development, lie in tourism but in trade") hotels, transportation, real estate & Hispanics. EL PAIS 12. "Se la cambiaron a.Espa`na por Cuba Pero Florida Zes estadounidense? ("Florida was exchanged by Spain for Cuba but is it really the United States?") 0 GLOBO 13. "Miami, cada vez mais cosmopolita e latina" ("Miami: more cosmopolitan & Latin each day") 14. "Bons restaurantes a muitos hot6is" ("Good restaurants & many hotels") October 21/85 Blanca Giuria Montevideo 120,000 Outlines Florida history and its URUGUAY current development in Miami--; Blacks, Cubans and their impact on the city. Also highlights efforts to revitalize Liberty City Calls Miami "the city of the future". October 24/85 Albert Rio de 2,922,000 Full -page, full -color article Alcouloumbre Jr. Janeiro in Tourism section of the BRAZIL most important newspaper in Brazil. Very positive present- ation of most areas in the City. " Focuses on great variety of excellent restaurants in Miami. NAME OF PUBLICATION MIAMI--A NEW WORLD CENTER FINAL REPORT - Page 3 DATE OF AUTHOR CITY CIRCULATION COMMENTS TITLE OF ARTICLE PUBLICATION COUNTRY 15. "Do Seaquarium a noite informal de Coconut" EXCELSIOR 16. "El Deficit de EU, el Peor Enemigo de Nuestro Desarrollo: A. Villamil" ("The US deficit: the Worse Enemy of our Development: A. Villamil") 'tXCELSIOR 17. "Con Jos Comunistas no se Debe Negociar" Dijo el Primer Alcalde Cubano en EU ("One should not Negotiate with Communists," says the first Cuban -American Mayor of the United States) NEW BAYVIEW NEWS 18. "MIAMI" THE MEXICO CITY 19. "Miami Tries New Face to Erase NEWS Old Image" 0 THE NEWS TRAVEL 20. "MIAMI" VISTAS EL ESPECTADOR 21. "El Tercer Festival de Cine 'viste de gala a Miami"" ("The Third Film Festival dresses Miami in Gala Garb") October 24/85 Alberto A. Jr. Rio de 5CO,000 Suggestions on hotels and Janeiro attractions to visit on Key BRAZIL Biscayne & Coconut Grove. Dec. 12/85 Gilberto Mexico 250,000 Features Josd Antonio Villa- d'Estrabau MEXICO mil, Senior Vice -President Dec. 12/85 to Jan. 23/86 Mohamad Al Karem It It San Francisco 15,000 USA Jan. 16/86 Linda Cahill Mexico City 40,000 MEXICO Jan. 26/86 Linda Cahill Mexico City 40,000 MEXICO Feb. 7/86 Amparo Hurtado Bogot& 250,000 de Paz COLOMBIA of Southeast Bank, as expert on the deficit. (Interview during tour in December). Highlights the growing Hispanic influence reflected in the Mayor's election and other topics such as bilingualism. i'* Article covers Downtown Miami, a diverse economy, restaurants, revitalization of Liberty City, Little Havana, Little Haiti & the Port of Miami. This newspaper reaches a major English-speaking sector of Mexico's population. It high- lights economic development, the Port, the Free Zone, interview with Mayor Suarez & Comm. Dawkins. Focuses on Miami's new image and tourism attractions. Features hotels, shopping, cruises and restaurants in 2 pages with photos. Features the Miami Film Festival & participating stars & companies. V. MIAMI--A NEW WORLD CENTER FINAL. REPORT - Page 4 NAME OF PUBLICATION TITLE OF ARTICLE DATE OF AUTHOR CITY CIRCULATION COMMENTS %W PUBLICATION COUNTRY .� EL SOL DE MEXICO 22. "Se espera un Mercado Libre Tras la Reunion MMH-RR" (A Free Market is expected after MMH-RR Meeting) EL SOL DE MEXICO EL SOL DE MEXICO LA SUISSE TROUW TROUW 0 L'ESPRESSO IL SOLE 24 ORE Dec. 30/85 Manuel del Mexico City 150,000 Castillo MEXICO 23. "No se Puede Tener Ninguna Clase de Dec. 29/85 Manuel del Mexico City 150,000 Vinculo con la Cuba de Castro" Castillo MEXICO ("No Connection of any Kind with Castro's Cuba is Possible") 24. "Miami Estren°.i el Metro m&s Moderno del Mundo" ("Miami Opens the Most Modern Metro System in the World") 25. "Cuba Libre a Miami" 26. "Het kapitai dreigt Miami to verlaten" 27. "Nicaraguaanse vluchtelingen willen in VS ais helden ontvangen worden" 28. "Miami a gia una vera "city'" ("Miami is now a true 'city"') 29. "Viziacci a fughe a Little Havana" FRANKFURTER ALLGE- 30. "Zum ersten Mal ist ein Kubaner MEINE ZEITUNG Burgermeister von Miami" 31. "Der schwarze Bewerber brauchte " 32. "Die anderen Schwarzen von Miami" Jan. 14/86 11 itMexico City to MEXICO April 5/86 Ive Laudy Geneva 100,000 Janssens SWITZERLAND March 22/86 Jaap van Wesel Amsterdam NETHERLANDS March '86 Jaap van Wesel April 2/86 April 6/86 Mauro Calamandrei Mauro Calamandrei m Rome ITALY Rome/Milan ITALY Nov. 1985 Leo Wieland Frankfurt GERMANY Nov. 85 It " It Nov. 85 " it of 150,000 W J. Antonio Villamil, Southeast Bank, is interviewed on the international economy and on Miami's role in it. Mayor Xavier Suarez is inter- viewed regarding Communist Cuba, crime in Florida, immigration and international trade.in South Florida. Feature on Metrorail system - as the most modern in the world. Includes color photos. A positive story about Little Havana, the Cuban influence and the Carnaval celebration. Economic development, the Cuban influx & its impact, hotels, the drug problem and the Haitian community are topics in the article. This important Italian publication features an article about the transformation of Miami from a major tourist resort to an international business center. Basically the same information in both articles. Article deals with the significance of Mayor Suarez' election. The Black communities of Miami. MIAMI--A NEW WORLD CENTER FINAL REPORT - Page 5 DATE OF AUTHOR NAME OF PUBLICATION TITLE OF ARTICLE PUBLICATION CITY COUNTRY CIRCULATION COMMENTS FRANKFURTER ALLGE- 33. "Verfruhter Jubel in Miamis-. Feb. 2/86 Leo Wieland FrankfuGERMANYrt 300,000 ricle oftHaitiansaining situation Miami. MEINE ZEITUNG 'Little Haiti"' '34. Cold Cerveza neben Luisas Oct. 85 Leo Wieland The Hispanic community and "' � its impact on Miami, as well Gemusegeschaft Amerikas Hispanics as life in Little Havana, kampfen um die Muttersprache" are topics in this article. ' The Nicaraguan community in IT 35. "Ein Somoza arbeitet im Steak -Maus" Oct. 85 Miami as well as their IT IT 36. "Geschafte and Gewalt in 'Little Oct. 85 Havana` Der Schmelztiegel wird langsam voll" IT of 37. "Kubaner in Miami" it it 38. "Fruhlingsriten in Florida" April 86 to It 39. "FATA MORGANA MIAMI" Jan. 86 EL HERALDO DE 40. Miami Beach: Ideal para Dec. 20/85 MEXICO Vacacionar" (Miami Beach: Ideal for Vacations) THE CRUSADER 41. "The 411" Jan. 18/86 problems are featured. Cuban community of Miami. „ , The election of a Cuban - American Mayor. Spring break phenomenon in South Florida. Von Jordan Full -color photos and ex- Mejias/ tensive article on Miami Stephan Erfurt (special emphasis on the Art Deco district). Luisa Lomelln Mexico City 200,000 Emphasis on cosmopolitan of Miami. MEXICO & Latin ambience Raymond Ward Chicago ILLINOIS/USA L'ECHO DE LA BOURSE 42. "L'economie et la finance dans la March 27/86 Francis Evence Brussels vie politique et sociale--vivre BELGIUM a Miami" She explores attractions of Miami Beach & Miami. Feature article on Coconut Grove & places to visit there. Photo of CALLS OCHO Festival. 50,000 Very positive view of Miami & its international economy. Tourism opportunities also emphasized. MIAMI--A NEW WORLD CENTER FINAL REPORT - Page 5 NAME OF PUBLICATION TITLE OF ARTICLE DATE OF AUTHOR CITY CIRCULATION COMMENTS PUBLICATION COUNTRY FRANKFURTER ALLGE- 33. "Verfruhter Jubel in Miamis _ Feb. 2/86 MEINE ZEITUNG 'Little Haiti"' " 34. "'Cold Cerveza' neben Luisas Oct. 85 Gemusegeschaft Amerikas Hispanics kampfen um die Muttersprache" 35. "Ein Somoza arbeitet im Steak-Haus" Oct. 85 of to 36. "Geschafte and Gewait in 'Little Oct. 85 Havana' Der Schmelztiegel wird langsam voll" If of 37. Kubaner in Miami Leo Wieland Frankfurt GERMANY Leo Wieland of " " 38. "Fruhlingsriten in Florida" April 86 to Is of " " 39. "FATA MORGANA MIAMI" EL HERALDO DE 40. "Miami Beach: Ideal para MEXICO Vacacionar" (Miami Beach: Ideal for Vacations) THE CRUSADER 41. "The 411" Jan. 86 Dec. 20/85 Jan. 18/86 L'ECHO DE LA BOURSE 42. "L'economie et la finance dans la March 27/86 vie politique et sociaie--vivre a Miami" 300,000 Article regarding situation of Haitians in Miami. QRj Is The Hispanic community and its impact on Miami, as well as life in Little Havana, are topics in this article. is The Nicaraguan community in Miami as well as their problems are featured. Is Cuban community of Miami. Von Jordan is to Mejias/ Stephan Erfurt Luisa Lomelin Mexico City 200,000 MEXICO Raymond Ward Chicago ILLINOIS/USA Francis Evence Brussels 50,000 BELGIUM The election of a Cuban - American Mayor. Spring break phenomenon in South Florida. Full -color photos and ex- tensive article on Miami (special emphasis on the Art -Deco district). Emphasis on cosmopolitan & Latin ambience of Miami. She explores attractions of Miami Beach & Miami. Feature article on Coconut Grove & places to visit there. Photo of CALLE OCHO Festival. Very positive view of Miami & its international economy. Tourism opportunities also emphasized. MIAMI--A NEW WORLD CENTER FINAL REPORT - Page 6 NAME OF PUBLICATION TITLE OF ARTICLE DATE OF AUTHOR CITY CIRCULATION COMMENTS PUBLICATION COUNTRY INTERNATIONALE WIRTSCHAFT 43. "FLORIDA: Wie Sehr Lohnt March 10, 1986 Nikolaus Vienna Sich Miami? To Make Money Gerstmayer AUSTRIA in Florida" _ 44. . INTERNATIONALE WIRTSCHAFT "Miami ist ganz sicher kein April 1986 " Schmelztiegel" to " 45. "Bank -Chairmen Konnen March 10, 1986 " " " Collage photo of banks Nicht Irren." in Miami, including explanation on the front page of publication. " 46. "Vom Dollar reden nur die March 20, 1986 " Europaer aber andere Hiobotschaften gibt es genug" THE MIAMI HERALD 47. "Liberty City's revitaliza- October 6/86 Kevin Miami Article generated by tion looks good to foreign Washington Florida visit of journalists journalists" to Liberty City DIARIO LAS AMERICAS 48. "Gira de periodistas por October 6/85 Floridano Miami, Florida Article generated la Pequena Habana" (Tour of Feria & other U.S. cities by visit of journalists Journalists in Little Havana) to Little Havana --first tour. CLUB PUBLICATIONS 49. "International Journalists April/May '86 Bob Adams Miami, Florida Photos generated by' E ISLE CLUB Breakfast at Grove Isle While Mayor's breakfast with journalists --third tour. Touring Miami" TURISMO LATINO 50. "Mas de 45 periodistas de May 1986 Mario Garcia Miami, Florida & Generated by the March Estados Unidos, Canada, Europa, Serra Latin American cities tour of journalists. Medio Oriente y Asia visitan Miami" (More than 45 journalists from the U.S .... visit Miami) MIAMI--A NEW WORLD CENTER FINAL REPORT - Page 6 NAME OF PUBLICATION TITLE OF ARTICLE DATE OF AUTHOR CITY CIRCULATION COMMENTS PUBLICATION COUNTRY •r° 43. INTERNATIONALE WIRTSCHAFT "FLORIDA: Wie Sehr Lohnt Sich Miami? To Make Money in Florida" 44. INTERNATIONALE WIRTSCHAFT "Miami ist ganz sicher kein Schmelztiegel" 45. "Bank -Chairmen Konnen Nicht Irren." m THE MIAMI HERALD DIARIO LAS AMERICAS CLUB PUBLICATIONS WIE ISLE CLUB TURISMO LATINO March 10, 1986 Nikolaus Gerstmayer April 1986 March 10, 1986 46. "Vom Dollar reden nur die March 20, 1986 Europaer aber andere Hiobotschaften gibt es genug" 47. "Liberty City's revitaliza- October 6/86 tion looks good to foreign journalists" 48. "Gira de periodistas por October 6/85 la Pequen-a Habana" (Tour of Journalists in Little Havana) Kevin Washington Floridano Feria 49. "International Journalists April/May '86 Bob Adams Breakfast at Grove Isle While Touring Miami" 50. "Mas de 45 periodistas de May 1986 Estados Unidos, Canadfi, Europa, Medio Oriente y Asia visitan Miami" (More than 45 journalists from the U.S .... visit Miami) Mario Garcfa Serra Vienna AUSTRIA I to Collage photo of banks in Miami, including explanation.on the front page of publication. I Miami Florida Miami, Florida & other U.S. cities Miami, Florida Miami, Florida & Latin American cities Article generated by visit of journalists to Liberty City Article generated by visit of journalists to Little Havana --first tour. Photos generated by' Mayor's breakfast with Journalists --third tour. Generated by the March tour of journalists. MIAMI--A NEW WORLD CENTER FINAL REPORT - Page 7 NAME OF PUBLICATION TITLE OF ARTICLE DATE OF AUTHOR CITY CIRCULATION COMMENTS PUBLICATION COUNTRY The following stories have been published by a journalist who visited Miami during the 1934-85 tours and continues to publish about the city. He indicated he does this because of the effect the tour had on him and the good impression he received of the city, even though Metro Tourism no longer gives his publication any ads: Nov. '85 Ing. Cevallos Guayaquil This publication is TRANSPORT "La Eastern Airlines organiza ECUADOR & distributed to tour una nueva division international �� Latin America operators, travel e (Eastern Airlines organizes a agents & other tourism C: new international division) leaders in Latin America. ;.,It k It It "En enero se realizara en Miami Nov. 85 Beach la exposicion internacionai de viajes" (International travel exhibition to be held in Miami Beach in January) " "Una exposicion de Picasso se presen- Nov. '85 " tars en Miami en este mes" (A Picasso Exhibit will be presented in Miami this month) " "El Biscayne Bay Marriott" Nov. '85 " "En el Aeropuerto International de Miami Nov. '85 finaliza la primera fase de la cons- truccion del 'Transportador:de Gente'" (The first building phase of the People Mover/Skyrride is finished at the Miami International Airport) ���'iM. � - ..-..e.- Si.- .. f„ -,. {Itlj . 5 M 1� ! •'�� I II �. III � A..�. . .._ ={`i '!5 I I I III I�' II� I Y I III El . 1! 3 of friitlm; Title Fruhlingsriten in Florida Miami Ist Ganz Sicher Kein Der Zustrom Versiegt Viziacci a Fughe a Little Havana Crociera Is My Destiny Miami a Gia una Vera "City" E1 Dorado Fata Morgana Miami Miami MIAMI A NEW WORLD CENTER Publication Frankfurter Allgemeine Zeitung (Germany) Die Internationale Wirtschaft (Austria) Die Internationale Wirtschaft (Austria) I1 Sole 24 Ore (Italy) Il Sole 24 Ore (Italy) L'Espresso Magazine (Italy) Capital (Germany) NEWS RELEASE Frankfurter Allgemeine (Germany) North Bayview News (U.S.A. - San Fransisco) Von Messeteilnahmen Die Internationale and Expoetberatungen Wirtschaft (Austria) Motiviert Vom Dollar Reden nur Die Internationale die Europaer Aber Wirtschaft (Austria) Andere Hiobsbotschaften Gibt es Geneng Wenn Wir Erwachsen Sind Die Internationale Ist uns der Dollar Egal Wirtschaft (Austria) Wir Laden Sie Ein, Die Internationale Ihren L.esern von Wirtschaft (Austria) Unglaublichen Gelegenheiten zu Berichten Writer Leo Wieland Dr. Nikolaus Gerstmayer Dr. Nikolaus Gerstmayer Mauro Calamandrei Mauro Calamandrei Mauro Calamandrei Klaus Methfessel Von Jordan Mejias Muhammad Al- Kareem Dr. Nikolaus Gerstmayer Dr. Nikolaus Gerstmayer Dr. Nikolaus Gerstmayer Dr. Nikolaus Gerstmayer 'Department of Communications 1390 N.W. 7th St. Miami, FL 33125/ 579-6325 :-j April 22, 1986 Mr. Cesar Odio City Manager City of Miami 3500 Pan American Drive Miami, Florida Dear Cesar: As per my conversation with Pauline Winick regarding the presentation of the MIAMI--A NEW WORLD CENTER Proposal at a Commission meeting on June 12, 1986, enclosed please find the full proposal and proposed budget for 1986-87. Please place me on the agenda for that day. Please contact me after May 7th if you have any questions regarding this project. I will be out of town until then. By the end of May we should have ready for you the final comprehensive report and clippings on the 1985-86 MIAMI--A NEW WORLD CENTER program of journalist tours. Thus far, the results have been outstanding, but we still await to receive other articles. Cordially„ -'1 Aida T. Le'vitan, Ph.D. Presi Zme cc: Pauline Winick Albert Ruder AIDA LEVITAN & ASSOCIATES, INc. 3250 MARY STREET • COCONUT GROVE • FLORIDA 33133 +a 305 • 448-3132 / 381-3B39 ai I ©6-47 0 9I 3 PROPOSAL FOR "MIAMI--A NEW WORLD CENTER" TOURS OF JOURNALISTS Presented on April 22nd, 1986 to the City Manager of the City of Miami GOAL: To promote a positive image of Miami as an international business, cultural, sports and health center in the national and international media. -'' OBJECTIVES: Conduct three tours in 1986-87 during the following months: November 1986 - to coincide with the International „ Book Fair held by Miami -Dade Community College December 1986 - to coincide with the 4RNM BSDSM4 CLASSIC. } * PPzi.l 1987 - to coincide with the BAYSI E MOWIPIAM openisig. k ,tags Secure more than $300,000 in in -kind contributions from airlines, j= hotels, restaurants and companies to provide free airline R transportation, accommodations, meals and local transportation to the journalists. ■ r 'v N t Secure the participation of at least twenty (20) prominent f journalists from major publications in the U.S., Latin America, the Caribbean, Asia and Europe. Two out of the three tours will be dedicated to U.S., Latin American b Caribbean journalists. Generate at least sixty (60) positive articles about Miami as an international business, cultural, tourism b sports center -- valued at over $400,000 in publicity for the city. m ° Provide tour guide services and seminars by prominent business and government leaders to the journalists while in Miami. Cover all staff support services and operating costs to plan =- and implement the tours --as outlined in the proposed budget. ° Prepare full interim reports to the City of Miami and a final AIOA LEVITAN & ASSOCIATES, INC. - 3250 MARY STREET • COCONUT GROVE FLORIDA 33133 305 • 446-31 32 / 361 -3639 86-4 76: 4 3 2 comprehensive report, including originals of all clippings .r as well as copies for the City Commission and Administration. Arrange for proper recognition of private sector sponsors 4f- through City of Miami commendations and certificates of appreciation, as well as letters thanking them for contributions. ° Send clippings to the sponsors to maintain their interest g' and support for the tours. J Prepare printed programs to explain MIAMI--A NEW WORLD CENTER to local business and community leaders, including the names of journalists, their publications and appropriate recognition for the City of Miami and other sponsors. 3 Publicize the tours in the local media by preparing releases .3. for distribution to English- and Spanish -language media sources. BUDGET: Total amount is $40,000.00 (same as for 1985-86) F Professional Services for Aida Levitan & Associates, Inc. $20,000.00 Includes services to fulfill all the objectives listed above as well as supervision of subcontractor. ° Professional Services for Black -owned Subcontractor Firm 10,000.00 Includes coordination and implementation of the Sunstreet Festival Tour under ALA supervision. Al ° Operating Expenses: Includes such items as long-distance 10,000.00 calls and telegrams, postage, office supplies, ' tour guide assistant services & per diem expenses during the tour. TIMETABLE: ° Planning for the November 1986 tour should begin no later than July 15, 1986. ° Planning for the December 1986 tour should begin no later than August 15, 1986. ° Planning for the March tour should begin no later than November 15, 1986. CONTRIBUTIONS TO BE GENERATED BY AIDA LEVITAN & ASSOCIATES, INC. FOR THE CITY OF MIAMI: Over $600,000.00 ° $200,000 in in -kind contributions from the private sector. ° $400,000 in positive publicity (minimum of 60 articles) in major newspapers in the U.S., Latin America, Europe, the Caribbean and Asia. 'I 86 raw 4 LINE ITEM BUDGET SUMMARY FORM NAME OF CONSULTANT: Aida Levitan & Associates, 1nc. CONTRACT PERIOD: 1986-1987 V Personnel Services Salaries & Wages FICA Taxes Group Insurance Worker's Compensation Unemployment Compensation Operatinq Expenses Professional Services $33,325 .00 Accounting & Auditing 375.00 Travel & Per Diem --Other 600.00 Communication Services --Telephone Communication Services --Telegraph - 500r 00 Postage Utility Services --Electricity Rent --Equipment Rent --Space Property Liability Insurance/Bondinq Repair & Maintenance Services Printing and Binding /Duplicating 600.00 Advertising Office & Operating Supplies 150.00 Books, Publications & Memberships Capital Outlay Machinery & Equipment --New 500.00 TOTAL $40,000.00