HomeMy WebLinkAboutR-86-0496J-86-453
8/18/86
M86-476
(6/12/86)
RESOLUTION NO. 86 49 6,
A RESOLUTION FORMALIZING THE PREVIOUSLY
EXPRESSED INTENT OF THE CITY COMMISSION,
AUTHORIZING THE CITY MANAGER TO EXECUTE AN
AGREEMENT, IN A FORM ACCEPTABLE TO THE CITY
ATTORNEY, FOR PROFESSIONAL CONSULTANT
SERVICES, WITH AIDA LEVITAN AND ASSOCIATES
FOR THE PURPOSE OF CONDUCTING TOURS OF
NATIONAL AND INTERNATIONAL JOURNALISTS TO THE
MIAMI AREA; SAID SERVICES TO COMMENCE UPON
EXECUTION OF SAID AGREEMENT, WITH FUNDS
THEREFOR ALLOCATED IN AN AMOUNT NOT TO EXCEED
$40,000 FROM SPECIAL PROGRAMS AND ACCOUNTS,
CONTINGENT FUND; $10,000 OF WHICH SUM BEING
AUTHORIZED AND APPROVED FOR SERVICES
OF CONNECTIONS UNLIMITTED OF DADE COUNTY, IVC A
SUB -CONSULTANT.
WHEREAS, the City of Miami previously coordinated several
tours of national and international journalists to Miami which
have greatly improved the area's image throughout the nation and
the world; and
WHEREAS, journalists from the most prestigious national and
international print and electronic media will be invited to
participate in other such tours this year, coinciding with major
events taking place in the area; and
WHEREAS, these tours of journalists will generate at least 60
positive articles about the City of Miami; and
WHEREAS, the City Commission has informally expressed its
support of the herein project;
NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY
OF MIAMI, FLORIDA:
Section I. In order to formalize the previously expressed
intent of the City Commission, the City Manager is hereby
authorized to execute an agreement, in a form acceptable to the
City attorney, for professional consultant services, with Aida
Levitan and Associates for the purpose of conducting tours of
ntmc; OF
JUN 9k;
- s (i:
ION No,
national and international journalists to the Miami area; said
services to eommenoe upon the execution of said agreement, with
funds therefor hereby allocated in an amount not to exoeed $40,000
from Special Programs and Accounts, Contingent Fund. Of said sum,
the amount of $10,000 is hereby authorized and approved for
services Of CONNECTIONS UNLIMITTED OF DADE COUNTY,INC, a sub -
consultant.
PASSED AND ADOPTED this 26th day of JUNE , 1986.
ATT T:
MA TY HIRAI, CITY CLERK
PREP RED AND APPROVED BY:
ROBERT F. CLARK
CHIEF DEPUTY CITY ATTORNEY
APPROVED/AS/TO,FG,RM AND CORRECTNESS:
LUCZA A: ROUGHER
CITY ATTORNEY
RFC/rr/M133
XAVIER L. StAREZ, MAYOR
86-496;
y CITY OF MIAMI. FLORIDA
INTER -OFFICE MEMORANDUM
TO. The Honorable Mayor and Members
of the City Commission
Cesar H. Odio FROM: City Manager1&)
12
DATE: JUN 1 81986 F,LE.
SUBJECT: Resolution formalizing
professional consultant
services with
Aida Levitan & Associates
REFERENCES:
ENCLOSURES:
It is recommended that the City
Commission adopt the attached
resolution which formalizes the
intent of the City Commission to
enter into an agreement with Aida
Levitan & Associates for the
purpose of conducting tours of
national and international
journalists to the Miami area;
said services. to commence* upon
execution of said agreement with
funds therefore allocated in
an amount not -to exceed $40,000
from special programs and accounts,
contingent fund,- $10;000 of which
sum being authorized :and approved
for the services of
-- -- - a
subconsultant.
At its meeting of June 12,1986, the Miami City Commission
adopted motion #86-476 which approved a contract with
Aida Levitan & Associates to provide consultant services
in the coordination of national and international journalists
tours of the City of Miami. Dr. Levitan was instructed to come
back to the Commission for its approval of the sub -consultant
services she was to acquire. Dr. Levi:tan is prepared to present
the name of the sub -consultant at this time.
ss=-496,
1886 RAY 27 a" g: 58
May 18, 1986
Honorable Mayor & Commissioners
City Manager
3500 Pan American Drive
Miami, Florida 33133
Dear Mayor, Commissioners and City Manager:
Enclosed please find the final report for MIAMI--A NEW WORLD
CENTER, the 1985-86 program of journalists tours coordinated by
Aida Levitan & Associates, Inc. for the City of Miami.
We are pleased to report that the program has been an unqualified
success as it was from 1980-85. More than 50 articles about Miami
as an international center for tourism, business, finance, culture
and sports have been published in major international publications
such as 0 GLOBO of Brazil, EL ESPECTADOR of Colombia, FRANKFURTER
ALLEGEMEINE, CORREO CATALAN, JOURNAL DO BRASIL and many others.
Many of the articles are front page, full -color and several pages
long, and we are still expecting to receive others as a result of
the European tour held in March 1986. We have estimated that the
articles are worth more than $400,000 in positive publicity about
the City of Miami. We thank you for trusting us with this program
and hope that we can continue to work for you in the future to
promote a positive image of our area.
Sincerely,
7.
Aida T. Levitan, Ph.D.
President
1
AIDA LEVITAN & ASSOCIATES, iNc.
3250 MARY STREET COCONUT GROVE FLORIOA 33133
305 446-31 32 / 361-3639
86-496
A C T I O N R E R O R
MIAMI--A NEW WORLD CENTER
National and International Journalist Tours Coordinated
by Aida Levitan & Associates, Inc. for the
City of Miami
1985-86
BACKGROUND:
MIAMI--A NEW WORLD CENTER is a program of journalist tours started in 1980 by
the City of Miami Public Information Office, with full direction and support
from the City of Miami Commission.
r_
Since its inception, the program has brought more than 650 national and
international journalists to Miami for a comprehensive, news and business
oriented tour of this area. As a result, more than 650 positive articles,
TV and. radio programs have been generated about Miami in prestigious media
sources such as THE CHICAGO TRIBUNE, JOURNAL 00 BRASIL, 0 GLOBO, THE BOSTON
GLOBE, EL TIEMPO of Bogota, EL UNIVERSAL of Venezuela, ABC of Spain, LA TRIBUNE
DE GENEVE, LE MONDE of France, THE DAILY TELEGRAPH of London and KYODO NEWS.
The publicity produced by these tours can be valued at over $2 million and
has added credibility because it has been written by top journalists from the
U.S. and the world.
MIAMI--A NEW WORLD CENTER 1985-86:
Three tours were held in.1985-86: one in October, to coincide with the Hispanic
Heritage.Festival; another in December 1985, at the time of Sunstreet Festival
Parade events; and finally, one in March 1986, during the Carnaval Miami celebration.
More than 100 prominent international and U.S. journalists participated in these
three tours. The first tour included Latin American journalists; the second,
Caribbean and Black U.S. journalists; and the third, European, Middle East,
Asian and one Canadian journalist.
More than 50 positive articles --some which are front-page, full -color and several
pages long --have been published to date (May 18th) as a result of these three
tours. More are being prepared by the journalists at this time.and should be
submitted to the City by June and July. This publicity can be valued at more
than $400,000 and has the added credibility of having been written by respected
journalists in these countries.
Al OA LEVITAN & ASSOCIATES,
3250 MARY STREET e COCONUT GROVE FLORIOA 33133
305 • 446-3132 / 36.1-3639
86-r436.
MIAMI--A NEW WORLD CENTER - FINAL REPORT
Page Z - May 18, 1986
FUNDRAISING FOR THE TOURS & SPONSORSHIP OF SPECIAL EVENTS:
Aida Levitan & Associates, Inc. raised more than $150,000 in in -kind services
and contributions from airlines, hotels, restaurants and bus companies
to make the visits of the journalists possible. Local corporations such
as banks, attorneys, architects and others also contributed to special
events during the tours.
An intensive effort was made to secure the participation of major organizations
such as the Greater Miami Chamber of Commerce, the Miami -Dade Chamber of
Commerce, the Interamerican Businessmen's Association and other key
groups in the tours. Cultural groups such as the Hispanic Heritage Festival,
Sunstreet Festival and Carnaval Miami also had the opportunity to highlight
their special events.
Each tour included a breakfast with the Mayor and Commissioners of the
City of Miami, sponsored by the private sector, at which the journalists
had the opportunity to interview the public officials and business leaders
who participated in the event.
Visits to major business centers such as the Port of Miami, Miami International
Airport, international banks, and the Miami Free Zone were included in the
tour. Each business group provided the journalist with information kits
on their economic centers. In addition, tourism and convention officials
provided additional data on Miami as an international and national tourism
center. Most of.the journalists also visited the Metrorail system.
During each tour the journalistsmet with major ethnic groups and visited
neighborhood areas such as Liberty City, Little Havana, Little Haiti and
Coconut Grove. All tours included a comprehensive presentation by the
Downtown Development Authority and the Downtown Miami Business Association
as well as a tour of the downtown area.
Local restaurants offered the journalists the opportunity to sample some
of the best ethnic and international food available in Miami.
Itineraries for each of the tours are enclosed in this report as are programs
detailing the names and publications of participants and the sponsors for
each tour.
EVALUATIONS:
Journalists filled out evaluations at the end of each tour on a voluntary
basis. These evaluations have been kept on file by Aida Levitan & Associates,
Inc. and they are available for inspection. Most of the evaluations are
very positive; they also include suggestions for future tours.
Information: SPECIAL RECOGNITION SHOULD BE GIVEN TO THE CITY OF MIAMI DEPARTMENT
OF CUFITI=ATIONS AND VIRGINIA GOODY, FOR PROVIDING PRESS KITS, INFORMATION AND
PHOTOS THAT WERE VERY USEFUL TO THE JOURNALISTS IN WRITING THEIR ARTICLES.
Departmenti staff were also present at many of the events throughout the tour
and this participation was very positive for the journalists.
MIAMI--A NEW WORLD CENTER - FINAL REPORT
Page ? - May 18, 1986
FUNDRAISING FOR THE TOURS & SPONSORSHIP OF SPECIAL EVENTS:
Aida Levitan & Associates, Inc. raised more than $150,000 in in -kind services
and contributions from airlines, hotels, restaurants and bus companies
to make the visits of the journalists possible. Local corporations such
as banks, attorneys, architects and others also contributed to special
events during the tours.
An intensive effort was made to secure the participation of major organizations
such as the Greater Miami Chamber of Commerce, the Miami -Dade Chamber of
Commerce, the Interamerican Businessmen's Association and other key
groups in the tours. Cultural groups such as the Hispanic Heritage Festival,
Sunstreet Festival and Carnaval Miami also had the opportunity to highlight
their special events.
Each tour included a breakfast with the Mayor and Commissioners of the
City of Miami, sponsored by the private sector, at which the journalists
had the opportunity to interview the public officials and business leaders
who participated in the event.
Visits to major business centers such as the Port of Miami, Miami International
Airport, international banks, and the Miami Free Zone were included in the
tour. Each business group provided the journalist with information kits
on their economic centers. In addition, tourism and convention officials
provided additional data on Miami as an international and national tourism
center. Most of.the journalists also visited the Metrorail system.
During each tour the journalistsmet with major ethnic groups and visited
neighborhood areas such as Liberty City, Little Havana, Little Haiti and
Coconut Grove. All tours included a comprehensive presentation by the
Downtown Development Authority and the Downtown Miami Business Association
as well as a tour of the downtown area.
Local restaurants offered the journalists the opportunity to sample some
of the best ethnic and international food available in Miami.
Itineraries for each of the tours are enclosed in this report as are programs
detailing the names and publications of participants and the sponsors for
each tour.
EVALUATIONS:
Journalists filled out evaluations at the end of each tour on a voluntary
basis. These evaluations have been kept on file by Aida Levitan & Associates,
Inc. and they are available for inspection. Most of the evaluations are
very positive; they also include suggestions for future tours.
Information: SPECIAL RECOGNITION SHOULD BE GIVEN TO THE CITY OF MIAMI DEPARTMENT
OF COMMUNICATIONS AND VIRGINIA GOODY, FOR PROVIDING PRESS KITS, INFORMATION AND
PHOTOS THAT WERE VERY USEFUL TO THE JOURNALISTS IN WRITING THEIR ARTICLES.
Department staff were also present at many of the events throughout the tour
and this participation was very positive for the journalists.
86--�496,
EL CORREO CATALAN 1. "La Nueva Miami se presenta
como el coraz6n de AmArica"
("The New Miami is presented
(Ab as the Heart of America")
iqw, 2. "Cuba en Miami"
("Cuba in Miami")
3. "Barrio Negro"
("Black Neighborhood")
FOLHA DE SAO PAULO 4. Miam veztroail"turistas na
("More tourists each day
in Tropical Miami")
EL HERALDO
EL PAIS
5. "Compras nao compensam"
MIAMI--A NEW WORLD CENTER -- FINAL REPORT t7X
JOURNALIST TOURS
1985-86 t0
Coordinated by Aida Levitan & Associates
for the City of Miami
riorill ATION COMMENTS
UA1t ur ^�
PUBLICATION
Sunday, October Josep Noguer Barcelona
27, 1986 SPAIN
November 1/85
to
/1 11
IF It
Claudio Paiva Sao Paulo
BRAZIL
11 "
6. "La otra cara de Miami" October 20/85 Olga Emiliani Barranquilla
("The other face of Miami" (Sunday) .
7. "De un lugar de veraneo invernal Suundayy, October Bianca Giuria URUGUAYdeo
a centro del comercio
international"
("From a winter resort to a center
fnr international trade")
80,000
11
350,000
158,000
120,000
Noguer prepared this
article as a front-
page section --in color--
& used City Dept. of
Communications photos.
Brief fe&ture on Little
Havana and its prosperity,
as well as bilingualism.
Brief feature about Black
community & the problems
of Overtown. Revitaliza-
tion efforts are
covered here.
Cover story of tourism
section in one of the
most important newspapers
in Brazil. Full -color
photos & very positive.
Feature on shopping.
and the best hotels.
Also, the Free Zone.
Front Page of the Sunday
Edition --Section 8, with
photos provided by City
Dept. of Communications.
Features the Airport,
Downtown Miami, the City
Convention Center & other
key business centers.
Also, Coconut Grove, the
Free Zone & the Port.
""
NAME OF PUBLICATION
TITLE OF ARTICLE
M1AMI--A NEW WORLD CENTER FINAL REPORT - Page '2
DATE OF AUTHOR CITY CIRCULATION COMMENTS
PUBLICATION COUNTRY
ULTIMAS NOTICIAS
8. "Col6n volvio a descubrir America en
October 25, Hector Olave
Santiago,
350,000
Article features the Hispanic
QD
ciudad de Miami"
1985
CHILE
Heritage Festival & Comm:
("Col6n rediscovered America at
J: L. Plummer's participation
Miami Festival)
as Christopher Columbus.
JORWAL DO BRASIL
9. "Asatracoes da Miami Latino-
October 16/85 Orivaldo Perin
Rio de
300,000
Lead for the story appears on
americana" (The Attractions of Latin
Janeiro,
the front page (Tourism Section)
American Miami)
BRAZIL
of this major newspaper. The
attractions of Miami, its Little
t
Havana section, Metrorail, the
hotels and restaurants are all
highlighted.
ULTIMAS NOTICIAS
10. "Miami: Sol y Exito Financiero"
October 28/85 Hdctor Olave
Santiago,
350,000
The full -color story highlights
("Miami: Sun & Financial Success"
CHILE
Miami as an international finan-
cial center, the Port, the
Airport & the Hispanic population.
!(
j LA SEGUNDA
I1. "El futuro de Miami no estd en el
October 14/85 Oscar
Santiago
75,000
Full -color, centerpiece story
turismo, sino en el comercio"
Sepulveda
CHILE
with photos of the Grand Prix,
("The future of Miami does not
Key Biscayne, Port & Metrorail.
lie in tourism but in trade")
Focuses on business development,
hotels, transportation, real
estate & Hispanics.
PAIS
12. "Se la cambiaron a.Espafia por Cuba
October 21/85 Blanca Giuria
Montevideo
120,000
Outlines Florida history and its
pero Florida Les estadounidense?
URUGUAY
current development in Miami--:
("Florida was exchanged by Spain
Blacks, Cubans and their impact
for Cuba but is it really the
-
on the city. Also highlights
United States?")
efforts to revitalize Liberty City
Calls Miami "the city of the
future".
0 GLOBO
13. "Miami, cada vez macs cosmopolita
October 24/85 Albert
Rio de
2,922,000
Full -page, full -color article
e latina"
Alcouloumbre Jr. Janeiro
in Tourism section of the
j
("Miami: more cosmopolitan & Latin
BRAZIL
most important newspaper in
each day")
Brazil. Very positive present-
ation of most areas in the City.
'
14. "Bons restaurantes a muitos hotdis"
"
Focuses on great variety of
("Good restaurants & many hotels")
excellent restaurants in
V _
Mi am`-i
MIAMI--A NEW
WORLD CENTER FINAL REPORT
- Page 3
NAME OF PUBLICATION TITLE OF ARTICLE DATE OF AUTHOR
PUBLICATION
CITY
COUNTRY
CIRCULATION
COMMENTS
i
0 GLOBO 15. "Do Seaquarium a noite informal de
Coconut"
EXCELSIOR 16. "El D6ficit de EU, el Peor Enemigo
de Nuestro Desarrollo: A. Villamil"
("The US deficit: the Worse Enemy
of our Development: A. Villamil")
EXCELSIOR 17.
NEW BAYVIEW NEWS 18.
"Con los Comunistas no se Debe
Negociar Dijo el Primer Alcalde
Cubano en EU ("One should not
Negotiate with Communists," says
the first Cuban -American Mayor of
the United States)
"MIAMI"
October 24/85 Alberto A. Jr. Rio de
Janeiro
BRAZIL
Dec. 12/85
Dec. 12/85
Gilberto
d'Estrabau
W
Mexico
MEXICO
of
5CO,000 Suggestions on hotels and
attractions to visit on Key
Biscayne & Coconut Grove.
250,000 Features Jose Antonio Villa -
mil, Senior Vice.President
of Southeast Bank, as expert
on the deficit. (Interview
during tour in December).
Highlights the growing Hispanic
influence reflected in the
Mayor's election and other
topics such as bilingualism.
Jan. 23/86 Mohamad Al San Francisco 15,000 Article covers Downtown Miami,
Karem USA a diverse economy, restaurants,
revitalization of Liberty City,
Little Havana, Little Haiti &
the Port of Miami.
THE MEXICO CITY 19. "Miami Tries New Face to Erase Jan. 16/86
#WS Old Image"
THE NEWS TRAVEL 20. "MIAMI" Jan. 26/86
VISTAS
EL ESPECTADOR 21. "El Tercer Festival de Cine Feb. 7/86
'viste de gala a Miami"'
("The Third Film Festival dresses
Miami in Gala Garb")
to
go
Linda Cahill
Mexico City 40,000
This newspaper reaches a major
MEXICO
English-speaking sector of.
Mexico's population. It high-
lights economic development,
.the Port, the Free Zone, interview
with Mayor Su&rez & Comm. Dawkins.
Linda Cahill
Mexico City 40,000
Focuses on Miami's new image
MEXICO
and tourism attractions. Features
hotels, shopping, cruises and
restaurants in 2 pages with photos.
Amparo Hurtado
-Bogotg 250,000
Features the Miami Film Festival
de Paz
COLOMBIA
&'participating stars & companies.
In - jI nl (II' '-— I;I-,;il ij._—'1 i-,ir ll'�' I
II II I � ul lii III III �I II III 111 All�II++I A�IIlAI}II II}A'llf�llAlA I I II III II III I IA IIIf II V I' l lllp lil IIII
MIAMI--A NEW
WORLD CENTER FINAL REPORT -
Page 4
NAME OF PUBLICATION TITLE OF ARTICLE DATEIOATION AUTHOR
COUNTRY CITY
CIRCULATION
COMMENTS
EL SOL OE MEXICO
EL SOL DE MEXICO
EL SOL DE MEXICO
LA SUISSE
TROUW
OUW
L'ESPRESSO
IL SOLE
24 ORE
22. "Se espera un Mercado Libre Tras Dec. 30/85 Manuel del Mexico City
la Reuni6n MMH-RR" (A Free Market Castillo MEXICO
is expected after MMH-RR Meeting)
23. "No se Puede Tener Ninguna Clase de Dec. 29/85 Manuel del Mexico City
Vinculo con la Cuba de Castro" Castillo MEXICO
("No Connection of any Kind with
Castro's Cuba is Possible")
24. "Miami Estren6 el Metro mas Moderno
del Mundo" ("Miami Opens the Most
Modern Metro System in the World")
25. "Cuba Libre a Miami"
26. "Het kapital dreigt Miami to
verlaten"
27. Nicaraguaanse vluchtelingen willen
in VS als helden ontvangen worden"
28. "Miami a gia una vera °city "'
("Miami is now a true `city"')
29. "Viziacci a fughe a Little Havana"
FRANKFURTER ALLGE- 30. "Zum ersten Mai ist ein Kubaner
MEINE ZEITUNG Burgermeister von Miami"
It of 31. "Der schwarze Bewerber brauchte
" 32. "Die anderen Schwarzen von Miami"
150,000 J. Antonio Villamil, Southeast
Bank, is interviewed on the
international economy and on
Miami's role in it.
150,000 Mayor Xavier Sufi rez is inter-
viewed regarding Communist
Cuba, crime in Florida,
immigration and international
trade.in South Florida.
Jan. 14/86 of IsMexico City to Feature on Metrorail system -
MEXICO as the most modern in the
world. Includes color photos.
April 5/86 Ive Laudy Geneva 100,000 A positive story about Little
Janssens SWITZERLAND Havana, the Cuban influence
and the Carnaval celebration.
March 22/86 Jaap van Wesel Amsterdam 150,000 Economic development, the Cuban
NETHERLANDS influx b its impact, hotels,
the drug problem and the Haitian
community are topics in the article.
March '86 Jaap van Wesel "
April 2/86
April 6/86
Mauro
Calamandrei
Mauro
Calamandrei
Rome
ITALY
Rome/Milan
ITALY
Nov. 1985 Leo Wieland Frankfurt
GERMANY
Nov. 85 " " of
Nov. 85 " " of
This important Italian publication
features an article about the
transformation of Miami from a
major tourist resort to an
international business center.
Basically the same information
in both articles.
Article deals with the significance
of Mayor Suarez' election.
The Black communities of Miami. �.
,_�,r
M(AMI--A NEW
WORLD CENTER FINAL REPORT -
Page 5
NAME OF PUBLICATION TITLE OF ARTICLE DATE OF AUTHOR
PUBLICATION
CITY
COUNTRY
CIRCULATION
COM14ENTS
FRANKFURTER'ALLGE- 33. "Verfruhter Jubel in Miamis..
MEINE ZEITUNG 'Little Haiti"'
to to 34. "Cold Cerveza' neben Luisas
Gemusegeschaft Amerikas Hispanics
kampfen um die Muttersprache"
Feb. 2/86 Leo Wieland Frankfurt
GERMANY
Oct. 85 Leo Wieland "
to It
35. "Ein Somoza arbeitet im Steak-Haus" Oct. 85
36. "Geschafte and Gewalt in 'Little Oct. 85
Havana' Der Schmeiztiegel ward
langsam voll"
It 37. "Kubaner in Miami"
38. "Fruhlingsriten in Florida" April 86
39. "FATA MORGANA MIAMI" Jan. 86
0
EL HERALDO DE 40. "Miami Beach: Ideal para Dec. 20/85
MEXICO Vacacionar" (Miami Beach:
Ideal for Vacations)
THE CRUSADER 41. "The 411" Jan. 18/86
L'ECHO DE LA BOURSE 42. 'V economie et la finance dans la March 27/86
vie politique et sociale--vivre
a Miami"
Is It 11
to to of
11 11 tl
It to fe
Von Jordan
Mejias/
Stephan Erfurt
I
WX
300,000 Article regarding situation ,
of Haitians in Miami. �
to
11 The Hispanic community and
its impact on Miami, as well
as life in Little Havana,
are topics in this article.
Of The Nicaraguan community in
Miami as well as their
problems are featured.
It
Cuban community of Miami.
m
Luisa Lomelin Mexico City 200,000
MEXICO
Raymond Ward Chicago
ILLINOIS/USA
Francis Evence Brussels
BELGIUM
50,000
The election of a Cuban -
American Mayor.
Spring break phenomenon
in South Florida.
Full -color photos and ex-
tensive article on Miami
(special emphasis on the
Art -Deco district).
Emphasis on cosmopolitan
& Latin ambience of Miami.
She explores attractions of
Miami Beach & Miami.
Feature article on Coconut
Grove & places to visit
there. Photo of CALLE
OCHO Festival.
Very positive view of Miami
& its international economy.
Tourism opportunities also
emphasized.-
NAME OF PUBLICATION
TITLE OF ARTICLE
INTERNATIONALE'WiRTSCHAFT SichRMiiami?WiToMake
Sehr Lohnt
Money
in Florida"
44.
INTERNATIONALE WIRTSCHAFT "M amiizisteggel�z sickeSchr kein
45. "Bank -Chairmen Konnen
Nicht Irren."
MIAMI--A NEW WORLD CENTER FINAL REPORT - Page 6
DATE OF AUTHOR COUNTRY CIRCULATION
COMMENTS
PUBLICATION
March 10, 1986 Nikolaus
Gerstmayer
April 1986 Is
Is
March 10, 1986 It
it
46. "Vom Dollar reden nur die
March 20, 1986
"
Europaer aber andere Hiobotschaften
g1bt es genug"
THE piIAMI HERALD
47. "Liberty City's revitaliza-
October 6186
Kevin Washington
tion looks good to foreign
journalists"
DIARIO LAS AMERICAS
48. "Gira de periodistas por
October 6/85
Floridano
Feria
la pequefia Habana" (Tour of
Journalists in Little Havana)
49. "International Journalists
April/May 186
Bob Adams
C UB PUBLICATIONS
4E ISLE CLUB
Breakfast at Grove Isle While
Touring Miami"
TURISMO LATINO
50. "M&s de 45 periodistas de
May 1986
Serra Garcia
Estados Unidos, CanadA, Europa,
Medio Oriente y Asia visitan
Miami" (More than 45 journalists
from the U.S .... visit Miami)
'
Vienna tz
AUSTRIA O0
m
It Collage photo of banks
in Miami, including
explanation,on the
front page of publication.
r
Miami
Florida
Miami, Florida
& other U.S. cities
Miami, Florida
Miami, Florida &
Latin American cities
Article generated by
visit of journalists
to Liberty City
Article generated
by visit of journaltsts
to Little Havana --first tour.
Photos generated by'
Mayor's breakfast with
journalists--third-tour.
Generated by the March
tour of journalists.
djamr or PUBLICATION TITLE OF ARTICLE
MjAMI--A NEW WORLD CENTER FINAL REPORT - Page 7
DATE OF AUTHOR CITY COUNTRY CIRCULATION
COMMENTS
PUBLICATION
been by a journalist who
visited Miami
during the 1934-85 tours and continues to
impression he received of the
publish about the
city, even though
The following stories have published
he does this because of the e t the tour had
on him
and the good
.
city. He indicated
Metro Tourism
no longer gives his publication any ads:
Nov. '85
Ing. Cevallds Guayaquil
This publication is
distributed to tour
TRANSPORT
"La Eastern Airlines organiza
division international"
ECUADOR &
Latin America
operators, travel
& tourism
una nueva
(Eastern Airlines organizes a
agents other
leaders in Latin America.
new international division)
!r
"En enero se realizara en Miami
Nov.
'85
Beach la exposition international
de viajes" (International travel
exhibition to be held in Miami Beach
in January)
"Una exposition de Picasso se presen-
Nov.
'85
tar& en Miami en este mes" (A Picasso
Exhibit will be presented in Miami
this month)
�
"
"El Biscayne Bay Marriott"
Nov,
'85
e
"En el Aeropuert° International de Miami
Nov.
'85
finaliza la primera fase de la cons-
truccibn del 'Transportador:de Gente "'
(The first building phase of the People
Mover/Skyrride is finished at the Miami
International Airport)
M 11
Title
Fruhlingsriten in
Florida
Miami Ist Ganz
Sicher Kein
Der Zustrom Versiegt
Viziacci a Fughe a
Little Havana
Crociera Is My
Destiny
Miami a Gia una
Vera "City"
E1 Dorado
Fata Morgana Miami
Miami
Von Messeteilnahmen
and Expoetberatungen
• Motiviert
MIAMI A NEW WORLD CENTER
Publication
Frankfurter Allgemeine
Zeitung (Germany)
Die Internationale
Wirtschaft (Austria)
Die Internationale
Wirtschaft (Austria)
I1 Sole 24 Ore
(Italy)
I1 Sole 24 Ore
(Italy)
L'Espresso Magazine
(Italy)
Capital (Germany)
Frankfurter Allgemeine
(Germany)
North Bayview News
(U.S.A. - San Fransisco)
Die Internationale
Wirtschaft (Austria)
Vom Dollar Reden nur Die Internationale
die Europaer Aber Wirtschaft (Austria)
Andere Hiobsbotschaften
Gibt es Geneng
Wenn Wir Erwachsen Sind Die Internationale
Ist uns der Dollar Egal Wirtschaft (Austria)
Wir Laden Sie Ein,
Ihren Lesern von
Unglaublichen
Gelegenheiten zu
Berichten
Die Internationale
Wirtschaft (Austria)
Department of Communications 1390 N.W. 7th St.
579-6325
NEWS RELEASE
Writer
Leo Wieland
Dr. Nikolaus
Gerstmayer
Dr. Nikolaus
Gerstmayer
Mauro
Calamandrei
Mauro
Calamandrei,
Mauro
Calamandrei
Klaus
Methfessel
Von Jordan
Mejias
Muhammad Al-
Kareem
Dr. Nikolaus
Gerstmayer
Dr. Nikolaus
Gerstmayer
Dr. Nikolaus
Gerstmayer
Dr. Nikolaus
Gerstmayer
Miami, FL 33125/
86--496;
Ll
Ll
Mr. Cesar Odio
City Manager
City of Miami
3600 Pan American Drive
Miami, Florida
Dear Cfisar:
April 22, 1986
As per my conversation with Pauline Winick regarding the presentation
of the MIAMI--A NEW WORLD CENTER Proposal at a Commission meeting on
June 12, 1986, enclosed please find the full proposal and proposed
budget for 1986-87. Please place me on the agenda for that day.
Please contact me after May 7th if you have any questions regarding
this project. I will be out of town until then. By the end of
May we should have ready for you the final comprehensive report
and clippings on -the 1985-86 MIAMI--A NEW WORLD CENTER program of
journalist tours. Thus far, the results have been outstanding, but
we still await to receive other articles.
Cordially,,
__1!
Aida . Levi tan, Ph.D.
President'
cc: Pauline Winick
Albert Ruder
A! DA LEVITAN & ASSO CIATES, INc.
3250 MARY STREET COCONUT GROVE - FLORIOA 33133
305 446-3132 / 361-3639
86--456:
4
21
PROPOSAL FOR "MIAMI--A NEW
WORLD CENTER" TOURS
OF JOURNALISTS
Presented on April 22nd, 1986 to the
City Manager of the City
of Miami
GOAL: To promote a positive image of Miami as an international business,
cultural, sports and health center in the national and international
media.
OBJECTIVES:
° Conduct three tours in 1986-87 during the following months:
* November 1986 - to coincide with the'International
Book Fair held by Miami -Dade
Community. College
* December 1986 - to coincide with the CRAW"�E BIDSSCM CLASSIC.
* p.=.l 1987 - to coincide with the BAY= I%RKMIMACE opening.
° Secure more than $300,000 in in -kind contributions from airlines,
hotels, restaurants and companies to provide free airline
transportation, accommodations, meals and local transportation
to, the journalists.
° Secure the participation.of at least twenty (20) prominent
journalists from major publications in the U.S., Latin America,
the Caribbean, Asia and Europe. Two out of the three tours will
be dedicated to U.S., Latin American & Caribbean journalists.
° Generate at least sixty (60) positive articles about Miami as
an international business, cultural, tourism & sports center --
valued at over $400,000 in publicity for the city.
°'Provide tour guide services and seminars by prominent business
and government leaders to the journalists while in Miami.
° Cover all staff support services and operating costs to plan
and implement the tours --as outlined in the proposed budget.
° Prepare full interim reports to the City of Miami and a final
AIOA LEVIT.AN & ASSOCIATES., Inic.
3250 MARY STREET COCONUT GROVE F!_ORIOA 33133
305 • 446-3132 / 361-3639
86-496
E,
2
comprehensive report, including originals of all clippings -
as well as copies for the City Commission and Administration.
° Arrange for proper recognition of private sector sponsors
through City of Miami commendations and certificates of
appreciation, as well as letters thanking them for contributions.
° Send clippings to the sponsors to maintain their interest
and support for the tours.
° Prepare printed programs to explain MIAMI--A NEW WORLD CENTER
to local business and community leaders, including the names
of journalists, their publications and appropriate recognition
for the City of Miami and other sponsors.
° Publicize the tours in the local media by preparing releases
for distribution to English- and Spanish -language media sources.
BUDGET: Total amount is $40,000.00 (same as for 1985-86)
° Professional Services for Aida Levitan & Associates, Inc. $20,000.00
Includes services to fulfill all the objectives
listed above as well as supervision of subcontractor.
° Professional Services for Black -owned Subcontractor Firm 10,000.00
Includes coordination and implementation of the
Sunstreet Festival Tour under ALA supervision.
° Operating Expenses: Includes such items as long-distance 10,000.00
calls and telegrams, postage, office supplies,
tour guide assistant services & per diem expenses
during the tour.
TIMETABLE:
° Planning for the November 1986 tour should begin no later than
July 15, 1986.
° Planning for the December 1986 tour should begin no later than
August 15, 1986.
° Planning for the March tour should begin no later than November
15, 1986.
CONTRIBUTIONS TO BE GENERATED BY AIDA LEVITAN & ASSOCIATES, INC. FOR
THE CITY OF MIAMI: Over $600,000.00
° $200,000 in in -kind contributions from the private sector.
° $400,000 in positive publicity (minimum of 60 articles) in major
newspapers in the U.S., Latin America, Europe,*the Caribbean and Asia.
C
-4 .11'. A
LINE ITEM BUDGET SUMMARY FORM
NAME OF CONSULTANT: Aida Levitan 6 Associates, Inc.
COFMCT PERIOD: 1986-1987 V
Personnel Services
Salaries i Wages
FICA Taxes
Group Insurance
Worker's Compensation
Unemployment Compensation
Operating Expenses
-ter
Professional Services
Accounting & Auditing
Travel i Per Diem --Other
Communication Services --Telephone
Communication Services --Telegraph
Postage
Utility Services --Electricity
Rent --Equipment
Rent --Space
Property Liability Insurance/Bonding
Repair Z Maintenance Services
Printing and Binding /Duplicating
Advertising
Office & Operating Supplies
Books, Publications & Memberships
Capital Outlay
Machinery i Equipment --New
TOTAL
11
$33 ,525 .00
150.00
500.00
$40,000.00
86-49(i,
_._...,,,_..:... ...... ..., _ sT .. .. r
PROFESSIONAL SERVICES AGREEMENT
AIDA LEVITAN & ASSOCIATES, INC.
WHEN RETURNUNG FUR F' It'!'(f::R
R-EVLEW, VLL .-NSE: LiJL. , , I, t AS
k� — oZ o�3
sG- 496'
TABLE OF CONTENTS
I.
TERM
Page 1
II.
SCOPE OF SERVICES
1
III.
MAXIMUM COMPENSATION
3
METHOD OF PAYMENT
IV.
OBLIGATIONS OF CONSULTANT
3
V.
COMPLIANCE WITH FEDERAL, STATE
4
AND LOCAL LAWS
VI.
GENERAL CONDITIONS
4
VII.
OWNERSHIP OF DOCUMENTS
5
VIII.
NON-DELEGABILITY
5
IX.
AUDIT RIGHTS
5
X.
AWARD OF AGREEMENT
5
XI.
CONSTRUCTION OF AGREEMENT
5
XII.
SUCCESSORS AND ASSIGNS
6
XIII.
INDEMNIFICATION
6
XIV.
CONFLICT OF INTEREST
6
XV.
INDEPENDENT CONTRACTOR
6
XVI.
TERMINATION OF CONTRACT
7
XVII.
NON-DISCRIMINATION
7
XVIII.
MINORITY PROCUREMENT COMPLIANCE
7
XIX.
CONTINGENCY PROVISION
7
XX.
DEFAULT PROVISION
7
XXI.
AMENDMENTS
8
XXII.
ENTIRE AGREEMENT
8
XXIII.
SIGNATORIES
8
86-496;
PROFESSIONAL SERVICES AGREEMENT
This
Agreement
entered into
this
day of ,
19869 by
and between
the City of
Miami,
a municipal corporation
of the State of Florida, hereinafter referred to as "CITY" and,
Aida Levitan & Associates, Inc., 3250 Mary Street, Coconut Grove,
Florida, hereinafter referred to as "CONSULTANT".
RECITAL
WHEREAS, the City of Miami previously coordinated several
tours of national and international journalists to Miami which
have greatly improved the area's image throughout the nation and
the world; and
WHEREAS, journalists from the most prestigious national and
international print and electronic media will be invited to
participate in other such tours this year, coinciding with major
events taking place in the area; and
WHEREAS, these tours of journalists will generate at least
60 positive articles about the City of Miami; and
WHEREAS, Dr. Aida Levitan, President of Aida Levitan &
Associates, has the necessary qualifications to assist the City
of Miami with this project;
NOW, THEREFORE, in consideration of the mutual covenants and
obligations herein contained, and subject to the terms and
conditions hereinafter stated, the parties hereto understand and
agree as follows:
I.' TERM:
This Agreement shall commence upon execution by both parties
and shall terminate on May 15, 1981.
II. SCOPE OF SERVICES:
CONSULTANT'S services under this agreement shall include:
1) Exercising its best efforts to obtain in -kind
contributions for round-trip air transportation, local
transportation, hotel accommodations, meals, activities, local
tours and seminars for three tours of national and international
journalists.
86 Qr9G
1
2) Identifying journalists and representatives from major
periodical publications and informItion media (print and
electronic) from throughout the U.S. and abroad. A listing of
such journalists and representatives shall be submitted to the
CITY'S Department of Communications Public Affairs Division for
approval, prior to extending invitations to the participants.
3) Obtaining confirmations, from at least sixty (60)
journalists for the three tours.
4) Covering the cost of mailing, telegrams and telephone
calls in order to accomplish items 1, 2 and 3 of this section.
5) All correspondence issued by the CONSULTANT regarding
the tours should be prepared for prior review by a City of Miami
official and should be approved by the Assistant Director of
Public Affairs prior to mailing.
6) Making all necessary airline and 'hotel reservations, as
well -as local transportation arrangements, at no cost to the
CITY.
T) Planning activities and seminars and inviting members of
the local community and city officials to participate.
8) Confirming activities and prepare itineraries for all
three tours. Itineraries must be approved by the Assistant
Director of Public Affairs.
9) Participating and assisting the Assistant Director of
Public Affairs in conducting the tour.
10) Providing funds to cover the per.diem expenses incurred
by the journalists and not included in the itineraries.' These
expenses should be supported by receipts.
11) It is understood that CONSULTANT shall obtain consulting
services from a minority firm. CONSULTANT shall draft a contract
to this effect and present it to the CITY'S Assistant Director of
Public Affairs for approval.
12) Obtaining the publication and broadcasting of at least
sixty(60) positive articles/radio or TV programs about Miami in
national and international publications, radio or TV stations,
and providing the CITY with copies of said articles or programs.
2
86-496,
w
CITY shall use reasonable efforts to comply with
CONSULTANT'S requests for support services, timely approval of
itineraries, -correspondence and participating journalists,
execution of documents and such other acts as may be necessary to
assist CONSULTANT in properly fulfilling its conditions and
obligations hereto.
III. MAXIMUM COMPENSATION/METHOD OF PAYMENT:
A) CITY shall pay consultant as maximum compensation for
the services required pursuant to Article II hereof forty
thousand dollars ($40,000). Such sum shall include compensation
for consultant services provided to the CONSULTANT by a minority
firm.
B) Such compensation shall be paid on the following basis:
�1) $6,666.68 upon execution of this Agreement.
2) $8,333.33 upon the completion of the International Book
Fair tour of journalists (November 1986).
3) $8,333.33 upon the completion of the tour of Black U.S.
and/or Caribbean journalists for the Orange Blossom Classic
(December 1986).
4) $8,333.33 upon the completion of the Bayside Marketplace
tour of journalists (April 1987).
5) $8,333.33 upon receipt of an overall report of all three
tours and at least 60 articles, TV or radio programs about the
City of Miami (May 15, 1987).
IV. OBLIGATIONS OF CONSULTANT:
Any consulting services contracted by the CONSULTANT shall
be the responsibility of the CONSULTANT and the CITY hereby
assumes no obligations for such services. The CONSULTANT agrees
to -carry out the services as prescribed in Article II of this
Agreement in a lawful, satisfactory, and proper manner and shall
assure that all terms of the contract are met.
3
86-r496;
V. COMPLIANCE WITH FEDERAL, STATE AND LOCAL LAWS:
Both parties shall comply with all applicable laws,
ordinances and codes of Federal, State and Local Governments.
VI. GENERAL CONDITIONS:
A). All notices or other communications which shall or may
be given pursuant to this Agreement shall be in writing and shall
be delivered by personal service, or by registered mail addressed
to the other party.at the address indicated herein or as the same
may be changed from time to time. Such notice shall be deemed
given on the day on which personally served; or, if by mail, on
the fifth day after being posted or the date of actual receipt,
whichever is earlier.
CITY OF MIAMI
Department of Communications
Public Affairs Division
'1390 N.W. Tth Street
Miami, Florida 33125
CONSULTANT
3250 Mary Street
Coconut Grove, FL 33133
B) Titles and paragraph headings are for convenient
reference and are not a part of this Agreement.
C) In the -event of conflict between the terms of this
Agreement and any terms or conditions contained in any attached
documents, the terms in this Agreement shall rule.
D) No waiver or breach of any provision of this Agreement
shall constitute a waiver of any subsequent breach of the same or
any other provision hereof, and no waiver shall be effective
unless made in writing.
E) Should any provisions, paragraphs, sentences, words or
phrases contained in this Agreement be determined by a court of
competent jurisdiction to be invalid, illegal or otherwise
unforceable under the laws of the State of Florida or the City of
Miami, such provisions, paragraphs, sentences, words or phrases
shall be deemed modified to the extend necessary in order to
conform with such laws, or if not modifiable to conform with such
laws, then same shall be deemed severable, and in either event,
the remaining terms and provisions of this Agreement shall remain
unmodified and in full force and effect.
86-4961,
A.
VII. OWNERSHIP OF DOCUMENTS
P
All documents developed by CONSULTANT under this Agreement
shall be delivered to CITY by said CONSULTANT upon completion of
the services required pursuant to Article II hereof and shall
become the property of CITY, without restriction or limitation on
its use. CONSULTANT agrees that all documents maintained and
generated pursuant to this contractual relationship between CITY
and CONSULTANT shall be subject to all provisions of the Public
Records Law,. Chapter 119, Florida Statutes.
It is further understood by and between the parties that any
information,. writings, -maps, contract documents, reports or any
other matter whatsoever which is given by CITY to CONSULTANT
pursuant to this Agreement shall at all times remain the property
of CITY and shall not be used by CONSULTANT for any other
purposes whatsoever without the written consent of CITY.
1
VIII. NON—DELEGABILITY:
That the obligations undertaken by CONSULTANT pursuant to
this Agreement shall not be delegated to any other person or firm
unless CITY shall first consent in writing to the performance of
such services or any part thereof by another person or firm.
IX. AUDIT RIGHTS:
CITY reserves the right to audit the records of CONSULTANT
at any time during the performance of this Agreement and for a
period of one year after final payment is made under this
Agreement.
X. AWARD OF AGREEMENT:
CONSULTANT warrants that it has not employed or retained any
person employed by CITY to solicit or secure this Agreement and
that it has not offered to pay, paid, or agreed to pay any person
employed by CITY any fee, commission, percentage, brokerage fee,
or gift of any kind contingent upon or resulting from the award
of this Agreement.
XI. CONSTRUCTION OF AGREEMENT:
This Agreement shall be construed and enforced according to
the laws of the State of Florida.
F1
86--49G
i :..Y1��'L.i ..':.. •i.K .u+n: N•.••\.r. 1 .. .. ..a.. .�..... ., v... •awl�rw••i•. •.... .. •..- . .....
XII. SUCCESSORS AND ASSIGNS:
This Agreement shall be binding upon the parties herein,
their heirs, executors, legal representatives, successors and
assigns.
XIII. INDEMNIFICATION:
CONSULTANT shall indemnify and save CITY harmless from and
against any and all claims, liabilities, losses, and cause of
action, which may arise out of CONSULTANT'S activities under this
Agreement, including all other acts or omissions to act on the
par of the CONSULTANT or any of them, including any person acting
for or on his or their behalf, and, from and against any orders,
judgements or decrees which may be entered, and from any and
against all costs, attorney's fees, expenses and liabilities
incurred in the defense of any such claims, or in the
investigation thereof.
XIV. CONFLICT OF INTEREST:
!A. CONSULTANT covenants that no person under its employ who
presently exercises any functions or responsibilities in
connection with this Agreement has any personal financial
interests, direct or indirect, with CITY. CONSULTANT further
covenants that, in the performance of this Agreement, no person
having such conflicting interest shall be employed. Any such
interests on the part of CONSULTANT or its employees, must be
disclosed in writing to CITY.
B. CONSULTANT is aware of the conflict of interest laws of
the City of Miami (City of Miami Code Chapter 2, Article V), Dade
County, Florida (Dade County Code Section 2-11.1) and the State
of Florida, and agrees that it shall fully comply in all respects
with the terms of said laws.
XV. INDEPENDENT CONTRACTOR:
CONSULTANT and its employees and agents shall be deemed to
be independent contractors and not agents or employees of CITY,
and shall not attain any rights or benefits under the Civil
Service or Pension Ordinances of the City or any rights generally
afforded classified'or unclassified employees; further
6
86-496:
consultant, its employees and agents shall not be deemed entitled
to Florida Worker's Compensation benefits as employees of the
CITY.
XVI'. TERMINATION OF CONTRACT:
CITY retains the right to terminate this Agreement at any
time prior to the completion of the services required pursuant to
Article II hereof, without penalty to CITY. In that event,
notice of termination of this Agreement shall be in writing to
CONSULTANT, who shall be paid for those services performed prior
to the date of its receipt of the notice of termination. In no
case, however, will CITY pay CONSULTANT an amount in excess of
the total sum provided by this Agreement.
It is hereby understood by and between CITY and CONSULTANT
that any payment made in accordance with this Section to
CONSULTANT shall be made only if said CONSULTANT is not in
default under the terms of this Agreement. If CONSULTANT is in
1
default, then CITY shall in no way be obligated and shall not pay
to CONSULTANT any sum whatsoever.
XVII. NON—DISCRIMINATION:
CONSULTANT agrees that it shall not discriminate as to race,
sex, color, creed, national origin, or physical handicap in
connection with its performance under this Agreement.
XVIII. MINORITY PROCUREMENT COMPLIANCE:
CONSULTANT acknowledges that it has been furnished a copy of
Ordinance No. 10062, the Minority Procurement Ordinance of the
City of Miami, and agrees to comply with All applicable
substantive and procedural -provisions therein, including any
amendments thereto.
XIX. CONTINGENCY CLAUSE:
Funding for this Agreement is contingent on the availability
of funds and continued authorization for program activities and
is subject to amendment or termination due to lack of funds or
authorization, reduction of funds, and/or change in regulations.
XX. DEFAULT PROVISION:
In the event that CONSULTANT shall fail to comply with each
and every term and condition of this Agreement or fails to
perform any of the terms and conditions contained herein, then
6
7
86-496i-
•�s
CITY, at its sole option, upon written notice to CONSULTANT, may
cancel and terminate this Agreement, and all payments, advances,
or other compensation paid to CONSULTANT by CITY while CONSULTANT
was in default of the provisions herein contained, shall be
forthwith returned to CITY.
XXI. AMENDMENTS:
No amendments to this Agreement shall be binding on either
party unless in writing and signed by both parties.
XXII. ENTIRE AGREEMENT
This instrument and its attachments constitute the sole and
only Agreement of these parties hereto and correctly sets forth
the rights, duties and obligations of each to the other as of its
date. Any prior agreement, promises, negotiations, or
representations not expressly set forth in this Agreement are of
no force or effect.
IN WITNESS WHEREOF, the parties hereto have caused this
instrument to be executed by the respective officials thereunto
duly authorized, this the day and year first above written.
ATTEST:
Mattie Hirai
City Clerk
ATTEST:
orporate Secretary
CITY OF MIAMI, a
municipal corporation of
the State of Florida
By
Cesar dio
City Manager •
CONSULTANT: AIDA LEVITAN &
ASSOCIATES, INC.
By
Ai a Levitan, Ph.D.
President
APPROVED AS TO INSURANCE REQUIREMENTS:
Division of Risk Management
APPROVED AS TO FORM AND CORRECTNESS:
ucia A. Dougherty, City Attorney
86�3�'
_� _ _ __._
CORPORATE RESOLUTION
WHEREAS, the Board of Directors of
has examined terms, conditions, and
obligations of the proposed contract with the City of Miami for
: and
WHEREAS, the Board of Directors at a duly held corporate
meeting has considered the matter in accordance with the by-laws
of the corporation;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF DIRECTORS OF
that the president and
secretary are hereby authorized and instructed to enter into a
contract in the name of, and on behalf of this corporation, with
the City of Miami for
in accordance
with the contract documents furnished by the City of Miami, and
for the price and upon the terms and payments contained in the
proposed contract submitted by the City of Miami.
IN WITNESS WHEREOF, this day of , 1986.
CHAIRMAN, Board of Directors
AIDA LEVITA,, President
CORPOR SECRETARY
86-r490
9
A F F I D A V I T
City of Miami
Department of Law
169 East Flagler Street
Suite 1101
Miami, Florida 33131
TO WHOM IT MAY CONCERN:
This is to certify that is
authorized to make and sign contracts and agreements by or on
a
behalf of
• Aida Lev tan, Pres_':nt
Aida Levitan & Associates
3250 Mary Street
Coconut Grove, Florida 33133
SWORN TO AND SUBSCRIBED
before me•this day
of , 1986.
NOTARY PUBLIC, State of Florida at•Large
My Commission Expires:
U
I i
PROPOSAL FOR "MIAMI--A NEW
WORLD CENTER" TOURS
OF JOURNALISTS
Presented on April 22nd, 1986 to the
City Manager of the City
of Miami
GOAL: To promote a positive image of Miami as an international business,
cultural, sports and health center in the national and international.
media.
OBJECTIVES:
° Conduct three tours in 1986-87 during the following months:
* November 1986 - to coJgcj de with the International
Book Fair held by Miami -Dade
Community College
* December 1986 - to coincide with the CPZ= BSCSS.CWCLASSTC.
* 43:11 1987 - to coincide with the BAYS= r MnAM opening.
° Secure more than $300,000 in in -kind contributions from airlines,
hotels, restaurants and companies to provide free airline
transportation, accommodations, meals and local transportation
to the journalists.
° Secure the participation.of at least twenty (20) prominent
journalists from major publications in the U.S., Latin America,
the Caribbean, Asia and Europe. Two out of the three tours will
be dedicated to U.S., Latin American & Caribbean journalists.
° Generate at least sixty (60) positive articles about Miami as
an international business,'cultural, tourism & sports center --
valued at over $400,000 in publicity for the city.
`Provide tour guide services and seminars by prominent business
and government leaders to the journalists while in Miami.
° Cover all staff support services and operating costs to plan
and implement the tours --as outlined in the proposed budget.
° Prepare full interim reports to the City of Miami and a final
1
AID.A LEVITAN.&.;ASSOCIATES, 1Nc.
3250 MARY STREET COCONUT GROVE PI-ORIDA 33133
305 446-3132 / 361-3639
86-'49&
2
comprehensive report, including originals of all clippings
as well as copies for the City Commission and Administration.
° Arrange for proper recognition of private sector sponsors
through City of Miami commendations and certificates of
appreciation, as well as letters thanking them for contributions.
° Send clippings to the sponsors to maintain their interest
and support for the tours.
° Prepare printed programs to explain MIAMI--A NEW WORLD CENTER
to local business and community leaders, including the names
of journalists, their publications and appropriate recognition
for the City of Miami and other sponsors.
° Publicize the tours in the local media by preparing releases
for distribution to English- and Spanish -language media sources.
BUDGET: Total amount is $40,000.00 (same as for 1985-86)
° Professional Services for Aida Levitan & Associates, Inc. $20,000.00
Includes services to fulfill•ali-the objectives
listed above as well as supervision of subcontractor.
° Professional Services for Black -owned Subcontractor Firm 10,000.00
Includes coordination and implementation of the
Sunstreet Festival Tour under ALA supervision.
° Operating Expenses: Includes such items as long-distance 10,000.00
calls and telegrams, postage, office supplies,
tour guide assistant services & per diem expenses
during the tour.
TIMETABLE:
° Planning for the November 1986 tour should begin no later than
July 15, 1986.
° Planning for the December 1986 tour should begin no later than
August 15, 1986.
° Planning for the March tour should begin no later than November
15, 1986.
CONTRIBUTIONS TO BE GENERATED BY AIDA LEVITAN & ASSOCIATES, INC. FOR
THE CITY OF MIAMI: Over $600.000.00
° $200,000 in in -kind contributions from the private sector.
° $400,000 in positive publicity (minimum of 60 articles) in major
newspapers in the U.S., Latin America, Europe, the Caribbean and Asia.
11
OG_LIJy•a
LINE ITEM BUDGET SUMMARY FORM
NAME OF CONSULTANT: Aida Levitan i Associates, Inc.
CONTRACT PERIOD: 1986-1987
Personnel Services
Salaries i Wages
FICA Taxes
Group Insurance
Worker's Compensation
Unemployment Compensation
Operatina Expenses
Professional Services
Accounting & Auditing
Travel•& Per Diem --Other
Com=unication Services --Telephone
Communication Services --Telegraph
Postage
Utility Services --Electricity
Rent --Equipment,
Rent --Space
Property Liability Insurance/Bonding
Repair & Maintenance Services
Printing. and Binding /Duplicating
Advertising
Office & Operating Supplies
Books, Publications & Memberships
Capital Outlay
Machinery & Equipment --New
1
4
TOTAL
0
$33 ,325 .00
eye
'no.00
500.00
$40,000.00
SG-49f