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HomeMy WebLinkAboutR-86-0859J 66--903 10/ 2 3/86 RESOLUTION NO. 86713" A RESOLUTION AUTHORIZING THE CITY MANAGER TO EXECUTE AN AGREEMENT WITH MIAMI MUNDIAL, INC. FOR THE USE OF THE ORANGE POhT., STADIUM FOR THE PURPOSE: OF STAGING MAJOR. INTERNATIONAL SOCCER EVENTS, OFFTCIAI,. COMPETITIONS OF THE UNITED STATES SOCCER FEDERATION, FOR COMMUNITY YOUTH SOCCER PROGRAMS, AND AS THE PRINCIPAL TRAINING SITE AND HOME OF THE U.S. NATIONAL SOCCER LEAGUE EVENTS A.ND PROGRAMS, FOR A MINIMUM PERIOD? OF 014E (1 ) YEAR; WITH THE OPTION TO EXTEND THE TERM OF THE CONTRACT BEING SUBJECT TO THE SLJCCESS17UL COMPLETION OF CONTRACT NEGOTIATIONS BY THE CITY MANAGER WITH NO LIABILITY TO THE CITY IN THE EVENT. THAT NEGOTIATIONS FAIL. WHEREAS, soccer sporting events and programs of Miami Mundial, Inc. will be highly successful in City of Miami facilities; and WHEREAS, said events and programs will serve as the focal point for the 3.5 million members of the United States Soccer Federation and international competition, attracting numerous participants and spectators to the City of Miami and WHERAS, said events and programs have significant positive impact on the City economy; and WHEREAS, the City of Miami Orange Bowl is an ideal location for continued regular soccer events and programs; and WHEREAS, the proposed agreement will provide to the City high -visibility international events, official competitions of the U.S. Soccer Federation, the selection of the Orange Bowl Stadium as the principal training site and home of U.S. national soccer team programs, and regular youth clinics and camps for the community; and WHEREAS, further negotiations will provide the City with needed assurances concerning the length of the contract term and financial return NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY Section 1: The City Manager is hereby authorized to execute an agreement with Miami Mundial, Inc., for regular use of the Orange Bowl Stadium for the purpose of staging major international, soccer events, official competitions for the U.S. Soccer Federation, youth soccer clinics and programs to the community, and selection of said Stadium as the pri.niciple training site and home of the U.S. National. ueams programs, for a minimum period of one (1) year with the option to extend the contract term, said option being subject to the successful completion of contract negotiations by the City Manager with no liability to the City in the event that negotiations fail. PASSED AND ADOPTED this 23rd day of Zloctober „ /"�,1986. ,VIER L. SUA MAYOR ATTEST- MattATTEST- Matty Hirai, City Clerk PREPARED AND APPROVED BY: �- , Robert F. Clark Chief Deputy City Attorney APPROVED/$�)TO FORM AND CORRECTNESS: Lucia A. Lougherty City Attorney Cr" Or M41A W, rWIVIDA TO: The Honorable Mayor and Members of the City Commission rRom: Cesar H. Odio City Manager 0 DATT! OCT 16 1986 ME_ Bus Benches Company, sul�.rECr: Extension of Agreement; Rerefte VCES: ENCLOPUREE: It is recommended that the City Commission adopt the proposed Resolution extending the Agreement between the City of Miami and the Bus Benches Company, in accordance with Section 1 of that Agreement, to provide bus benches with and without advertising at authorized bus stops in the City of Miami. The City of Miami has had an Agreement with the Bus Benches Company to provide bus benches with and without advertising at authorized bus stops in the City of Miami. The Agreement was effective November 2, 1983, for a term of three years with a provision for a two year renewal upon the successful completion of the initial three year term. The Bus Benches Company is to provide up to a maximum of 500 benches without advertising and up to a maximum of 1,000 benches with advertising at authorized bus stops. The City reserves the right to use up to 5% of the available advertising space for Public Service Messages at no cost to the City. The most recent use of such space has been for the "Miami Feeding Miami" campaign. The placement of bus benches provides a needed service for the citizens of Miami, and is a source of revenue for the City. Payments to the City for FY 185 were just under $35,000.00. Payments for FY 186 are currently running ahead of the previous fiscal year. The Company has successfully completed its initial. three year term under the Agreement. They have been diligent in their operation. They have added, moved or removed, and repaired benches when requested to do so by City offices. The extension of this Agreement is effective November 2, 1986 to November 2, 1988. Terms of the Agreement are in effect during this two year extension. 13 J- 86-903 10/2 '3I86 RESOLUTION No.8�rSS9 A RESOLUTION AUTHORIZING THE CITY MANAGER TO EXECUTE AN AGREEMENT WITH MIAMI MUNDIAL, INC. FOR THE USE OF THE ORANGE ROWI, STADIUM FOR THE PURPOSE OF STAGING MAJOR INTERNATIONAL SOCCER EVENTS, OFFICIAL COr,PFT' IT I ONS OF THE UNITED STATES SOCCER rE mPATION, FOR COMMUNITY YOUTfi SOCCER PROGRAMS, Ah?D AS THE PRINCIPAL TRAJNING SITE AND 130ME OF T13F U.S. NATIONAL. SOCCER LEAGUE FIVE,14TS AMID PROGRAMS, FOR A MINIMUri PERIOD OF ONE ()) YEAR; WITH THE OPTION TO EXTEND THE TERM OF THE CONTRACT BEING SUBJECT TO THE SUCCESSFUL COMPLETION OF CONTRACT NEGOTIATIONS BY TtiE CITY MANAGER WITH NO LIABILITY TO THE CITY IN THE EVENT - THAT NEGOTIATIONS FAIL. .IEREAS, soccer sporting events and programs of Miami Mundial, Inc. will be highly successful in City of Miami facilities; and WHEREAS, said events and programs will serve as the focal point for the 3.5 million. members of the United States Soccer Federation and international competition, attracting numerous participants and spectators to the City of Miami and WHERAS, said events and programs have significant positive impact on the City economy; and WHEREAS, the City of Miami Orange Bowl is an ideal location for continued regular soccer events and programs; and WHEREAS, the proposed agreement will provide to the City — _high -visibility international events, official competitions of the U.S. Soccer Federation, the selection of the Orange Bowl Stadium as the principal training site and home of U.S. national soccer team programs, and regular youth clinics and camps for the community; and WHEREAS, further negotiations will provide the City with needed assurances concerning the length of the contract term and financial return NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY OF MIAMI, FLORIDA. i CITY COMMSSION MEETING OF OCT G3 1986 E$pLUTION NO. t r- EMARKS: s Section 1: The City Manager is hereby authorized to execute an agreement with Miami Mundial, Inc., for regular use of the Orange Bowl Stadium for the purpose of staging major international soccer events, official competitions for the U.S. Soccer Federation, youth soccer clinics and programs to the community, and selection of said Stadium as the priniciple training site and home of the U.S. National teamrs programs, for a minimum period of one (1) year witli the option to extend the contract term, said option being subject to the successful completion of contract negotiations by the City Manager with no liability to the City in the event that negotiations .fail. PASSED AND ADOPTED this 23rd day of October 1986. /V'4 (1, 4 AVIF" L. SUAEgZ AYO R ATTEST• Matty Hirai, City Clerk PREPARED AND APPROVED BY: Robert F. Clark Chief Deputy City Attorney APPROVED ASYTO FORM AND CORRECTNESS: Lucia A. uougnerTO City Attorney 0 CfW OF MIAIMI, FLORIDA 3 INTER-OFFlCE MEMORANDUM 1 TWW ro, The Honorable Mayor and Members oArE FILE: of the City Commission Bus Benches Company, SUBJECT: Extension of Agreement; FRAM: Cesar H . Od i o REFERENCE$: City Manager ENCLOEtIREE: It is recommended that the City Commission adopt the proposed Resolution extending the Agreement between the City of Miami and the Bus Benches Company, in accordance with Section 1 of that Agreement, to provide bus benches with and without advertising at authorized bus stops in the City of Miami. The City of Miami has had an Agreement with the Bus Benches Company to provide bus benches with and without advertising at authorized bus stops in the Cit, of Miami. The Agreement was effective November 2, 1983, for a term of three years with a provision for a two year renewal upon the successful completion of the initial three year term. The Bus Benches Company is to provide up to a maximum of 500 benches without advertising and up to a maximum of 1,000 benches with advertising at authorized bus stops. The City reserves the right to use up to 5% of the available advertising space for Public Service Messages at no cost to the City. The most recent use of such space has been for the "Miami Feeding Miami" campaign. The placement of bus benches provides a needed service for the citizLin6" of `Miami; - and- is a-- •-seur©e- of reve-nue for _the City - Payments to the City for FY 185 were just under $35,000.00. Payments for FY 186 are currently running ahead of the previous fiscal year. The Company has successfully completed its initial. three year term under the Agreement. They have been diligent in their operation. They have added, moved or removed, and repaired benches when requested to do so by City offices. The extension of this Agreement is effective November 2, 1986 to November 2, 1988. Terms of the Agreement are in effect during this two year extension. i A 01P .. CITY OF MIAMI, FLORIDA MEMORANDUM 1 INTER -OFFICE . TO: Honorable Mayor and Members OCT FTt of the City Commission DATE: - Proposed Use Agreement SUBJECT - with Miami Mundial, Inc. for the Orange Bowl FROM: Cesar H . Od io REFERENCES: City Manager ENCLOSURES: It is recommended that a resolution be passed authorizing execution of an agreement with Miami Mundial, Inc. for the use of the Orange Bowl Stadium for a period of five years with the option to extend for two additional five-year periods, for the purpose of staging major international soccer events, national soccer competitions and youth training programs, additionally providing for the selection of that facility as the principal training site and home of the U.S. national teams programs and naming the Orange Bowl as the National Soccer. Stadium. The proposed use agreement with Miami Mundial, Inc. presents the City of Miami with a highly desirable opportunity to keeps sports alive in the Orange Bowl Stadium. Promoting the exciting international game of soccer, Miami Mundial has worked diligently to unify various federations to use a single site, the Orange Bowl Stadium. Their efforts have been successful in obtaining long-term commitments in the state, national and international arenas. Most notably, the United States Soccer Federation (USSF), with a $120 million budget from the U.S. Olympic Committee, has selected " Miami as the Dome of its southeastern conference. With the backing of the Federation, Miami Mundial wilt conduct major U.S. international events, including the Olympic qualifying match, U.S. vs Canada, in April 1987, and the USSF regional finals in May of 1987. In subsequent years, these and corresponding participant events will grow in frequency and attendance. Additionally, Miami Mundial will present the annual Miami Cup, in March 1987. Negotiations are nearly complete for international television broadcasts of the Cup to North and South America. This event will bring the U.S. national team to face three world class teams from major soccer countries under the chairmanship of Pele. 01 Honorable Mayor and Members of the Commission page 2 To these principal sports competitions, Miami Mundial proposes to add approximately fifteen (15) participant events in 1987 and 1988. Each of these events will. bring 12 to 16 teams to the City (an estimated 500 to 600 people) for three-day competitions. Proposed participant events are: U.S. Open, U.S. Amateur, the McGuire Cup (players under 19), Niotis Cup (players under 16) and other events geared to women and "over 30" championships. Still more events are: World University Games, Pan Am Games qualifications, the NCCA Championship and the College Senior Bowl. The end result of this concentration of participant soccer programs is the selection of Miami as the official training site of the U.S. national teams for these championships. The Orange Bowl will become known as the "Orange Bowl National Soccer Stadium", capitalizing on the unique relationsrip between this City facility and the Federation. The final. feature of the proposed agreement offers community benefits to the youth of Miami in the form of soccer clinics, camps and seminars conducted by Miami Mundial and visiting national teams. These programs will expose local youth and their families to a broad list of soccer experts, deepening community interest in the sport. The specific terms of the contract will allow Miami Mundial to stage 10 to 12 major international soccer events in the Orange Bowl each year of the contract. For these events, the City will receive commercial rent on the facility (minimum $8,000) and 15% of gross sales after $70,000. Additionally, the user will present approximately 20 participant events. These will be comprised of official competition of the United States Soccer Federation and its affiliates, drawing participants and officials to the City o-f_ Miami from its 3.5 million- members nationwide. For each of these events, the City wil-1 receive a $2,500 flat fee. Total estimated annual revenue from both major and participant events is $185,000 for the first year, including City concession revenue. It is anticipated that the second year return will approach $250,000, and $300,000 in the third year. f P, Honorable Mayor and Members of the Commission page 3 Costs to the City are minimal. For major events the user will pay the bulk of City expenses in addition to the $8,000 rent. The City will provide approximately $2,200 in services per major event day including clean --up and stadium staff. For the smaller participant events, Mundi.al pays all City services in addition to $2,500 rent. Total. City expenses for the first year are approximately S35,500. This includes event costs, ($22,000), practice field maintenance ($1900), rental of office space ( $9, 600 based on commercial rents in the surrounding area) , and minor improvements to the locker room ($2,000 which is a one time charge). Those expenses are not expected to increase during the contract term. Over and above specific return to the Stadium, the proposed agreement is designed to significantly impact the City's economy. With hotel .accommodations, meals and tourist dollars from teams, officials, the media and devoted soccer fans, each event should yield substantial revenue to the community. Some projections are as high as $2.4 million, based on a 23,000 people -night figure in a formula devised by the Department of Conferences and Conventions. Another important effect of the agreement is the advertising, publicity and media exposure the community will receive when each of the major events is broadcast back to the home countries of the visiting teams. It is requested that authorization to execute the agreement be given immediately so as to ensure all committments for the March 1987 Miami Cup game. T ARA." I UAL 1406 DATRAN CENTER 9 SOUTH DADELAND BOULEVARD, MIAMI, FLORIDA, 33156 0 (305) 663-5999 July 16, 1986 =- Mayor Xavier Suarez and Commissioners of the City of Miami 3500 Pan American Drive Miami, rL 33133 Dear Mayor Suarez and City Commissioners: This is to introduce Miami Mondial; the company, the objectives and the principals. In soccer circles worldwide, and in all languages, the term "Mondial" has come to mean a championship or an event of world importance. The business of Miami Mundial, therefore, is to bring soccer of world calibre to Miami, along with accompanying media, official participant and fan attention. The major annual event will be the Miami Cup, scheduled for March 1987. The competing teams will be the U.S. national team and three world class teams from major soccer countries. Negotiations have also begun to bring Napoli, Diego Maradona's team, to Miami for a special 'spectacular'. Additionally, however, agreement has been finalized for Miami to be chosen as the official training site of the United State- national team; World Cup, Olympics, Youth (Coca Cola and Kodak) World Cups, Pan Am Games, World Universities Games and Women's national teams. This will mean a regular influx of players and officials into Miami for periods ranging from 5 to 15 days at a time. The United States Soccer Federation, controlling body for 3.5 million soccer players in the country, has also agreed to designate the Orange Bowl as the "National Soccer Stadium", subject, of course to your approval. This will mean significant national attention on Miami in soccer circles, leading, in concrete terms, to the staging of major U.S. international events, the first of which, now being negotiated, could be the Olympic Games qualifying match, U.S, vs. Canada in April of 1987. It will also lead to the use of the Orange Bowl, and other appropriate City of Miami facilities, as the site for national and regional cup competitions, coaching and refereeing seminars, administrative conferences, etc. Within hours of the official USSF decision being made on July 4, Region 3 of the Federation, comprising 13 states in an arc from Texas to North Carolina to Florida, voted to bring their finals to Miami in May 1987. Between 500 and 1,000 people will travel to Miami at that time; the first of many large groups who will be drawn to spend time, to the benefit of the economy, in Miami. b ov 1406 DATRAN CENTER • SOUTH OADELAND BOULEVARD. MIAMI, FLORIDA, 33156 • (305) 663-59" l It has not yet been announced that Pele will be Chairman of the Miami Cup and that his name and likeness will be used, domestically and internationally, to promote the tournament, the focus on soccer in Miami and the City of Miami itself, Obviously, this will be beneficial to all concerned. Locally, the ccrnpany will promote soccer to the hest of its ability, especially in the areas of camps and clinics for youth and for coaches. Carlos Bi1ardo, coach of the World Cup winners, Argentina, is expected to be a visitor for that purpose at the time of the Miami Cup. In short, the business of the company is defined in its title: Miami - the City; Mondial - the t,orld of soccer; the objective - bringing the.world of soccer to Miami. The principals of the company are described on the attached addendum. I shall be happy to expand on any aspect of this letter. Sincerely, Clive Toye Chairman of the Board PRINCIPALS OF MIAMI MUNDIAL, INC. Clive Toye - Has held major executive positions in North American Soccer Chairman of for the past 20 years, principally as chief executive officer the Board of, successively, the Cosmos, Chicago Sting, Toronto Blizzard and the North American Soccer League, Also served the United States Soccer federation and the Canadian Soccer Association as chairman or member of a variety of senior committees and coached youth soccer for many years. Previously a noted writer and broadcaster in Europe, he has been soccer analyst for CBS, PBS, SIN and MTV (Canada) and has published two books on soccer. Noel Lemon - Spent seven years at the head of the Tulsa Roughnecks of the President NASL, founding the franchise in 1977 and making it one of the most competitive in the country. Served as chairman of the NASL's prestigious competition committee and is now a Director of the Florida State Soccer Association. Previously played professionally ir his native Northern Ireland as well as in the U.S., ano coached high school soccer on a voluntary basis. Pele - The most famous player in the history of the game - any game. Chairman of the Miami Cup Flashed like meteor into world prominence in the final of the 1958 World Cup; at the age of 17; Played for Brazil in three World Cup -winning teams - 1958, 1962 and 1970; Played for Santos until 1974; then lured to the New York Cosmos (by Clive Toye) where he entranced American audiences - before retiring in 1977, playing his last game before 77,000 people at.Giants Stadium, New Jersey. Named Athlete of the Century, lauded in every country in the world. an example to professionals and a role model for youth; there is only one Pele. I I ......-... United States ,Scarcer Federation Affiliated with the Federation Internationale de Football Association luty 18, 1986 Mt. Wattet G04by Oitectot 06 Pubtic FaciC,i.tiea City 06 Miami Miami, Ftop ida Deat Mt. Gotby: 1 am pteaaed to eon6i4m that on Duty 4, 1986, the Nati.onot Boand o6 Uiteetoha o6 the united Staten Soccet Federation approved a tepott 6ubmitted by me to the Ptebident, dated May 14, 7986, titted "Recommendation to Dee,i.gnate .the Orange Bowl 0 .the Nationat Soccet Stadium and as the 066ici,.at USSF Nationdt Teams' Training Site." T am attachuig the page o6 the nepott cove L. Pig the active tecommendation which was pa66ed by the Boa>id. ThU, document was auppotted by an addi,ti,onat 10 pageb o6 tesea4ch , backp.ound and demogtaphi.c.6 . Out National; Board 06 Vit.ectou expteaaed i.t6 apptovat 6or thi,6 ptopo6at by its unanimous vote in Gavot. We ate certain that upon the 6at.c6 6aetoty comptetion o6 the necu6a4y con-ttacta to e66eet 6inat agreement, both the City o6 Miami, and soccer, in the United S•tatea witt mu.tuatly bene6it 6tom .the dehignation o6 the orange Bowt a6 out nati.onat stadium and tta�ning Bite. Out ptogta,n6 continue to gnow in poputatity, now boaeting it6 poai,tion a6 the 6otemo6t pattici.pa.nt team sport in the eountty. Our. abiti.tie4 have continued to gnow aC.ong with out pat.ticipant poputa& ty and we now bind ouue.tvea on ,the verge o6 6igni6icant intetnationat 6ucee6a. We ate pteaaed to know that the City o6 Miami, wilt 6hane with u6 in that 6utute aucceaa . With an unpteeeden-ted number o6 active nationaE team6, we know that Miami wi,ErZ be the site o6 numAoua exciting and poputcm eompett tiom . We bun Chet pto j eat, .that with the devetopment o6 new ttaining 6acUiti.e6 , the United States Soccet Fedetation wi.tt conduct an incteued numbet o6 Nationat Coaching Sch00L6 and Nationat Re6etee'Ttaining Cout6e.6 in Miami. Out intetna,tiona.t 6pott6 con6edetation CONCACAF (Catibbean, Centtcti Ame,%iean and Notth Ame, i.can ► i6 Looking 6orwatd to .thi.6 de6ignation einee Miami .i,a the ttuu pottation cno66 road6 o6 the competc.ti.on zone. We .thank you Got your coopetation and enthuaia6m to devetoping this project. Sincetety' ' Chuck Braze, Chairman ` �- intetnati.onat Game,6 Committee. - VISCOUNT HOTEL it J.F.K. INTERNATIONAL AIRPORT * JAMAICA, NY 11430 * TELEPHONE C7183 917-8484 * TELEX SOCCER 66137 UW Ow V 12COMMENDATION TO DESIGNATE THE ORANGE BOWL AS THE NATIONAL SOCCER STADIUM AND AS THE THE OFFICIAL USSF NATIONA-L TEAMS' 'TRAINING SITE It is hereby recommended to enter into contracts with Miami Mundial and the City of Miami designating the Orange Bowl as the National Soccer Stadium and as the Official USSF National Teas 'IrvinI hg_ a to In erms consistent with the ester o intent From Miami Mundial, which is abstracted herewith. In consideration of these designations, the United States Soccer Federation will. benefit by facilities dedicated to its usage, including a newly to be constructed training field, the Orange Bowl Stadium field, office space, storage space and a permanent team locker room. In addition, other benefits, including favorable rental rates for major events, and even more favorable rates for partici- pant events will pass through to the USSF from the contract between Miami Mundial and the City of Miami. The USSF agrees to provide the US National Team to partici- pate in the 1987 Miami Cup. It is to be held on March 12th and 14th on a similar financial basis to the 1986 Miami Cup, except the other teams will be well known foreign club teams. In support of the relationship, the USSF will endeavor to hold various competitions at the Orange Bowl and its locality including qualifying matches for the World Cup, Olympics, Pan Am Games, World University Games, Women's World Cup, Coca-Cola Youth Cup, Kodak Cup, and National Cups conducted by the Youth and Senior Divisions. In consideration of the benefits received by the USSF in this relationship, the USSF shall exclusively utilize the services of Miami Mundial in the management and promotion of games conducted in the Orange Bowl, except to.. the extent that the USSF reserves the right to manage and p-romote such games itself. The management for each game would be the subject of future contracts, individually entered into on the basis of mutually agreeable terms. Miami Mundial agrees to sign such contracts as may be required by the U.S. Soccer Federation, and convey to the Federation such rights covered in the master lease as pertains to the requirements hereof, in order to formalize the designation consistent with the terms and conditions outlined herein. Miami Mundial will also furnish copies of the master lease to the USSF, on which the proposed agreement is based. PV September 23rd, 1986 Mayor Xsvier Suarez and Commissioners of the City of Miami 3500 Pan American Drive Miami, Florida 33133 Dear Mayor Suarez and City Commissioners, Since Writing to you on July 16 regarding the proposed activities of this company, we have been able to more closely define certain areas of activity. We felt it would interest you to know the number of people whom we anticipate bringing, or being responsible for bringing, to the City of Miami during our initial year of operation. Without being unduly optimistic, we expect the media, officials, fans and participants to bring the total to 23,000 people/nights. Using the formula supplied by Vr. Tony Pajares, who has told us of his support for, and co-operation with, this venture, the dollar total of business attracted to Miami would be in the region of $2,415,000. In our best judgement, there would be an increase in excess of 10% in the following years as various U.S., Caribbean, Central American and South American soccer conventions, seminars, training camps and both spectator and participant events are brought from their previous scattered habitats to Miami. l //L� V �i�~C• Clive Toye Chairman of the Board CT/NL/ml Oroomot 11m.0 • MO1 .NAV. 3rd r Noel Lemon President -imi. Florid.- 5 • Telephone: (305) 6494000 • Telex: 271543 • Ans.: MIA MUND a +� Ail T AUSIDIAL 1406 DATRAN CENTER • SOUTH DADELAND BOULEVARD, V11k.W, FLORIDA, 33156 • (305) 663-5999 April 30, 1986 Mr. Walter Golby Orange Bowl 1501 N.W. 3rd St. 2tiami, Florida 33133 Dear Walter: This is to confirm our desire to designate the Orange Bowl as the "National Soccer Stadium" and to negotiate a long term agreement for the playing and promotion of soccer at the Orange Bowl. The programs we will introduce will. provide: High -visibility international events of major calibre, providing local, national and international publicity, increasing revenues and an increasing influx of outside media and fans. Official competitions of the United States providing major lartici- pant travel to Miami (by teams, officials, fans). Selection of Miami, especially the Orange Bowl and its environs, as the principal training site and home of the U.S. national team programs. Community benefits through clinics/camps/seminars for youth. The programs break down into three broad groups: Major events, conducted on a commercial basis with revenue accruing to the Orange Bowl as a consequence, as well as an inflow of people to Miami. Participant events, covering Orange Bowl expenses only, in the early years, but automatically bringing an influx of people to Miami. Non -revenue, non -expense events, such as training sessions for the U.S. Olympic Team, which would focus attention on the Orange Bowl and Miami. M 1. 1406 DATRAN CENTER • SOUTH OADELANO BOULEVARD, MIAMI, FLORIDA, 33156 • (305) 663-SM continued page 1 It is important to note, however, that we intend to give every event maximum lead time so as to promote to the fullest extent and maximize the impact. Also, it is important to note that Pele has agreed to be part of the company and to add his name and presence, to the solid base and increas- ing excitement we wish to establish at the Orange Bowl. 'ClivelToye Chairman of the Board President ki il AIA 1406 DATRAN CENTER • SOUTH DADELAND BOULEVARD, MIAMI, FLOR1r %, 33155 • (305) 553-WM MIAMI MUNDIAL PROPOSAL TO THE ORANGE BOWL MAJOR EVENTS MIAMI CUP - This will be the "jewel in the crown", played each year and planned 12 months in advance. If current negotiations are satisfactory, it will be during the week befor Calle Ocho. Negotiations are far advanced for participation in 1987 of top-ranking teams from Europe, South America and the United States. The support and approval of the Florida State Soccer Association and the United States Soccer Federation has been obtained. Pele will be chairman of the Miami Cup. Agreement has been reached with a noted international market- ing agency to provide reutable sponsorship and cor- porate involvement. Additional to the Miami Cup games, will be one more major event involving the youth of the City of Miami. Other ma or events, of a cyclical nature, planned 3/6 months in advance are: 1. Olympic qualifying games (i.e. Fall '86 - Winter '87) 2. Olympic year (Spring '88) preparation games for U.S. or foreign Olympic teams. 3. World Cup qualifying games (i.e. Fall 188 - Winter '89) 4. World Cup year (Spring '90) preparation games for U.S. or foreign World Cup teams. S. CONCACAF (Confederation of North America, Central America and Caribbean) championships. Sixteen (16) nation championships at senior (pro.) and youth levels (under 19 for Coca Cola World Cup eliminations and under 16 for Kodak World Cup eliminations). r 1406 DATRAN CENTER s SOUTH D.ADELAND SOULEVAP0 Proposal continued, ► IAMI, FLORIDA, 331560 (30) 653.59W 6. Spring/Fall Spectaculars: depending on availability of the right quality of major international teams. PARTICIPANT EVENTS Participant events are those which, at least in the early years, will prov'de little spectator support, but which will bring, for each event, several. hundred players, officials, coaches, administrators and friends and fans to Miami for a period of several days. Crowds would be anticipated in the 1,000 to 3,000 ran-e. There would be some national or regional TV coverage. These events would include: 1. The U.S. Cups competitions, 9 in number: U.S. Open Cup (available 187) U.S. Amateur Cup ( to 187) Over 30 Men's Cup ( it #87) McGuire Cup (Under 19) ( it #88) Niotis Cup (Under 16) ( of 188) U.S. Women's Amateur Cup ( of '87) Over 30 Women's Cup ( of 187) Youth (girls under 19) ( to 188) Youth (girls under 16) (of188) Each event brings together the 4 semi finalists to play two semi—finals, a consolation and a championship game. 2. World University Games qualifying matches 3. Pan Am Games qualifying matches 4. NCAA Championships 5. College Senior Bowl 6. Region 3 (13 Southeastern states) select team and cup competitions. 1406 DATRAN CENTER a SOUTH DADELAND BOULEVARD. - Ulf W1, FEORIDA, 33156 • (305) 663.59" NON -REVENUE EVENTS Non -revenue activities are principally centered on the use of the City of Miami, the Orange Bowl and its environs as the official training site of the U.S. national teams, World Cup, Olympic, Youth (Coca Cola) World Cup, under 16 (Kodak) World Cup, etc. This would require: a) Limited office space at the Orange Bowl. b) "Permanent" U.S. national teams locker room. c) Training field levelled in one of the grass parking areas and occasional. use of the Orange Bowl field. In return, there would be a repeated influx of players, coaches and media (at their own expense) into Miami for stays of one week and more, as well as a constant outflow of news stories from Miami. Other Activity: It is the intent to set up a network of soccer oriented travel agents to encourage travel to Miami from the U.S. and overseas for the appropriate events. Also, to organize soccer camps for Miami youth on the U.S. national teams' facilities. Also, possibly to offer the U.S. facilities, when available, to the Canadian national teams who frequently need a warm -weather site. APPEMDIX i Projected gate revenues only, Miami Cup only. 1987 2 double headers at 20,000 average x $8.00 $320,000.00 less 10% to U.S. Soccer Federation (32,000.00) net $288,000.00 1988 (Olympic year) 2 double headers at 24,000 average x $8.00 $384,000.00 less 10% to U.S. Soccer Federation (38,400.00) net $345,600.00 1989 2 double headers at 28,000 average x $9.00 $504,000.00 (50,000.00) less 102 to U.S. Soccer Federation net $453,600.00 A1AA41 1406 DATRAN CENTER • SOUTH DADEIAND 80UlEVARD, Mt. Max Cruz Orange Bowl 1501 N.W. 3rd Street Miami, Florida 33133 Dear Max, KUNK)NAL MIAMI, FLORIDA, 33156 a (305) 663-5999 April. 30, 1986 This is to confirm the basic ellements of our conversations with you regarding the Calle Ocho festivities and our interest in becoming involved with the Kiwanis Club of Little Havana. As you know, we intend to promote the Miami Cup annually as a major soccer event, comprised of teams which will interest all segments of the Miami community, as well as visitors to the city. We are prepared to hold the event in the week preceding Calle Ocho as, indeed, an integral part of the excitement. In addition, as our contribution to the event and the commun- ity, we are prepared to do the following: Hold a major soccer clinic for youth at the Orange Bowl, involv- ing prominent U.S. and international•players and coaches. There would be no cost to the Kiwanis for their "presentation" of this event, nor would there be a cost to the young participants. All organization, logistics and expense would be our responsibility. Donate a mutually agreeable and significant number of tickets for each game for distribution by the Kiwanis to underprivileged youth and/or to others in need whom the Kiwanis wish to help. Give a cash donation to the Kiwanis from each ticket sold. We would like to consider a sliding scale with the amount per ticket being increased once we have reached a break-even position or other definable target. Max, once we have a basic agreement with the Kiwanis, we may be able, jointly, to find other ways of mutual assistance. We want to not only operate as a commercial success but to benefit the game of soccer and to benefit the community so as to become a worthy corporate citizen of the City of Miami. A 1AA1- AUNVIAL 1406 DATRAN CENTER • SOUTH DADELAND BOULEVARD. MIAMI, FLORIDA,33156 • (305)663.5999 continued. page 2 An early start is imperative to make the 1987 Miami Cup a bright and successful part of Calle Ocho. Regards, 7 Noel umdh President