HomeMy WebLinkAboutM-86-0935x
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The Greater Miami
i y n ual B11.1fiS I', 7burnament
18201 N.W 68th AVENUE, SUITE 6. M1A1JI, F bORIDA 33015 305-96-7741
October 6, 1986
AT6ANM GANMM4 MUND+MOW
George Kunde
President
GREAIVR Kkkof PrUnSli TOUPNAMM 14r. Cesar Odio
George Pweromo
City Manager
ExecutiveM8neaer
City of Miami
Paul Leader
3500 Pan American Drive
7h*asgurer
Miami, FL 33133
EXCCU iVEDME'CTM
Susan Baker
Capt LR*e Baker
Dear 'fr. Od i o :
Manny Cueto
Stan Cook
As the Executive Manager and a member of the
`oed)oelDine
executive board of the Greater Miami Annual Billfish
Michael Draman
Tournament, I am writing this letter as a formal
junior Ellis
request that our proposal for a grant be placed on
Joan Ito
the agenda of the next City of Miami Commission
Capt. rrank Garisto
Capt. M.L. "Chief" Harmon
meeting .
FYankjohnson
Carl Liederman
The Greater Miami Annual Billfish Tournament was
Lucas Alberto Ponzoa
founded in 1983 as a way to promote sportfishing
Bouncer Smith
Capt. Harry Vernon
in Dade County and as a means of raising funds for
the Atlantic Gamefish Foundation (AGF) and its
tioNORAffDMEC7=
Eddie Cavedas
highly successful snook hatchery project at the
Rob deCespedes
University of Miami's Rosenstiel School on Key
Carlos Gonzalez
Biscayne. The serious decline in the numbers of
� Gnmes pis
this great gamefish in Florida's waters prompted
Capt. Bob L wis
concerned sportsmen to host such fundraisers to aid
Rick Herron
in the propogation of the species for stocking
onezIr�mmerrd
programs. Since that time, the Miami Billfish
Co
Skip Shepard
Tournament not only became the premier fundraiser
DonnaWiloox
for the AGF, but has blossomed into one of the most
respected sportfishing events in the nation. The
1986 competition received more national exposure
through the pages of major saltwater publications
than any other tournament in the history of sportfishing.
The Greater Miami Billfish Tournament is now regarded
as Florida's most prestigious billfish contest.
The 1986 event was successful for two reasons. The
first one is that its format of killing non edible
fish for scoring purposes was altered to one encouraging
the live release of billfish. Points and money are
now awarded to those fishermen releasing the most
sailfish, white marlin and blue marlin. This significant
change portrays Miami's concern for the marine environment
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and proved that contestants can have just as much fun catching and
releasing alive these great eamefish without their needless slaughter.
Billfish are worth more in terms of economics, swimming off our coast
for people to enjoy on future fishing trips to our region, than hanging
up on a teak display rack to merely attract flies, The tournament
successfully, used polygraph exams to verify winning claims, and, as of
this writing, five major Florida tournaments have adopted our format
for their 1987 events. 1t all began in 'Miami:
The second reason for our growth is attributed to our aggressive
advertising campaign.' Ile annually advertise in national saltwater
fishing publications encouraging out of state participation. Through
the efforts of Eastern Airlines and Marriott 110tels (both major sponsors),
offering special tournament package rates on air fare and accommodations
during the scheduled fishing weekend along with in-house promotions in
their respective publications, we are fast developing a clientele of
national 'liami Billfish Tournament regulars. Over 70 percent of our
participants in 1986 were outside of fade County.
Despite our success, we are not sitting still. Ile have been funded
each year by either the City of "Miami and/or Dade County. Last year
the T.D.C. included the tournament in its budget. The disbandment of
the T.D.C. in a funding capacity has prompted us to look to the City
of Miami for promotional. funds. The Miami Billfish Tournament is currently
riding in the national spotlight and fishing publications (both national
and local) and participants will be watching closely to see if we surpass
the height of success we achieved last year. Ile are a well organized event
that will continue to he a credit to this community, raising funds for
conservation and garnishing the national press and attention that Dade
County's sportfishing, industry deserves.
The Greater Miami Billfish Tournament desperately needs support from the
City of Miami. With it, the 1987 competition will be the biggest and best
yet. This is not a sales pitch, but simply proven fact. Our proposal
for funding is attached and we hope you will review it with the same open
minded enthusiasm that you have in the past.
Thank you for your time and consideration.
Best regards,
George Poveromo
Executive ~tanager
cc: Commissioners:
Miller Dawkins
Joe Carollo
Rosario Kennedy
J.L. Plummer
George Kunde, President AGF
Bob Knight, Past President AGF
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MI
CITY OF MIAMI TO PROVIDE:
A cash grant or $25,n7,, to be used for advertising and promotion of the
1987 Greater Miami Billfish Tournament, slated for April 3, 4, & 5. �.'.?.P.
Tournament April 1.
THE GREATER IITIVIT BILLFISH TOURNAMENT WILL PROVIDE:
1. Major Sponsorship and logo recognition in all local, state and national
advertising by the Greater Miami Billfish Tournament. '•Ie will advertise in
the following -publications:
A.) ),•L',' 1Tr" T CP. SPC,RT111,71"', ^hr`e lUl_ pagr, n1W1 7,6S„ Jar. • , .7,--,b
and "arch 3987, (paid circulation of
B.) FLORIDA SPORTSI'1.I.1, Three 1/2 page BW ads, Jan., r'eb. ,
and I:arch 1987, (paid circulation of 1211,��10) .
C.) TOCRNAMEI1T DIGEST, T;ao 1/2 page BW ads, t•7inter and Spring
editions, (paid circulation of 15,910).
D.) MIANT HERALD
E.) PALM BEACH POST
2. Major Sponsorship and logo recognition in ail promotional items produced
by the Greater Miami Billfish Tournament. They include:
A.) TOUP.ITMENT POSTERS (distributed at major tackle
centers and marinas from Palm Beach to hey 1.1est).
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B.) ENTRY FORMS
C.)
D.)
E.)
F.)
G.)
BOAT BTIRGEES (each boat receives two)
BOAT TOs-IELS (each registered angler receives t;:o)
QUARTERLY NEWSLETTER (sent to our mailing list of
1,000 names)
MAJOR SPONSOR LOGO ON' TOUMIAMENT T-SHIRTS ( 810 shirts are
printed and each registered angler receives one. The rest
are sold during the daily dockside parties at the Biscayne
Bay Marriott to benefit the snook hatchery).
COM,PLMENTARY color ad in the 1987 Greater Miami Bill -fish
Tournament yearbook (113, ^'l0 copies are printed.
Distribution begins at February's Miami Tnternational
Boat Show. Books are also distributed at major tac%:le
centers and marinas from Palm Beach to Ivey I -lest.
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ii.) All tournament functions (i.e. kick—off party and
awards dinner) will be %•lithin City of Miami Boundaries.
The Biscayne Say tiarriott will host the 10,87
Greater. N.ami M.]lfish 'Tournament.
I.) n trophy divi:=ion to be presented on behalf of
the City of, Mt ami .
J. If the City desires, the tournament will provide a
boat so thrLZI visiting V.I.P.'s can Participate
in our V. T.P. tournament.
K.) Courtesy participation _n tl',e %,', .P. tournament
by any City of-ficials who wish to do so.
L.) The Greater Miami Billfish Tournament will
supply editorial and photos for an updated
Greater Miami rishina brochure to promote
tourism. The City of Miami -`rii]. provide the
typesetting and printing of n3w brochure.
It,
Ll
0141
PG. 1
PROMOTIONAL PACKAGE FROM 1986 GREATER MIAMI BILLFISH TOURNAMENT INCLUDES:
1. ADVERTISING:
A.) SALT PLATER SPORTSMAN, Three full page B&W ads, Jan., Feb.
and March 1986, (paid circulation of 250,000).
B.) FLORIDA SPORTSMAN, Three 1/2 page B&F, ads, Jan., Feb.,
and March 1986, (paid circulation of 120,000). _
C.) TOURNAMENT DIGEST, Two 1/2 page B&V ads, Winter and Spring
editions, (paid circulation of 1.5,190).
D.) WEST PALM BEACH FISHING CLUB MEWS, 1/4 B&W, winter edition.
2. MEDIA COVERAGE (magazines)
A.) SALT TIATER SPORTSMAN (Paid circulation 250,000), lead in
coverage - Jan. 1986, Feature story - July 1986, Editorial
support - July 1986. EDITORIAL ENDORSEMENT - August 1986.
B.) FLORIDA SPORTSMAN (Paid circulation 12G,000), Feature story
on format change - Jan. 1986, lead in coverage - March and
April 1986, Feature Story - July 1986.
C.) TOURNA14ENT DIGEST (Paid circulation 15,000), Feature story -
August 1986.
D.) MARLIN MAGAZINE (Paid circulation 60,000), Feature story -
August 1986.
E.) SOUTHER STAR (Paid circulation 15,000), Feature story -
July 1986.
3. NEWSPAPER MEDIA COVERAGE:
A.) MIAMI HERALD (Paid circulation 534,5185 editorial lead in
prior to tournament, Daily coverage of tournament, editorial
on our successful format change one week after the event.
B.) MIAMI NEWS (Paid circulation 60,137), Daily coverage of
tournament and editorial wrap up.
C.) FT. LAUDERDALE SUN SENTINEL (Paid circulation 199,090),
Pre -tournament publicity spanning three weekends,
Daily coverage of Tournament, EDITORIAL ENDORSEMENT -
April 26, 1986.
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V.) TAMPA TRIBUNE (Paid circulation 286,449), Feature story
on the tournament's successful policy modification -
Sunday, flay 191► 1986.
4. TELEVTSIOI? CQVF;RI,,GE:
A.) Three minute lead in and coverage of the V.I.P. Tournament
by channels 7 & 1:7. Coverage during the tournament by
channels 1� and 23.
B:) Greater Iiiami Billfish Tournament produced a video of
the 1986 tournament with the cooperation of the County
Communications Department, ;:or selected cable channels.
Video will be used to promote 1-987 event.
C.) Pre -tournament publicity and daily coverage by 1•7101) and W11TZ.
** VIDEO Th.PES A\7A1LABT,E UPON REOUEFT.
5. HISCELLAPEOUS PROMOT10I37,1, 7^_'EIIS:
A.) TOURNAMENT POSTERS (distributed at major tackle centers
and marinas from Palm Beach to Key West).
B.) ENTRY FORMS
C.) BOAT BURGEES (each boat received two)
D.) BOAT TOWELS (each registered angler received two)
E.) QUARTERLY NEWSLETTER (sent to our mailing list of
1,000 names).
F.) TOURNAMENT T-SHIRTS.
G.) 1906 TOURIZA14ENT YEARBOOK (10,000 copies are printed.
Distribution begins from our booth at the Miami
International Boat Show in February. Books are also
distributed at major tackle centers and marinas from
Palm Beach to ICey West.
Fi.) EASTERN AIRLINES PROMOTIONAL BROCHURE
I.) TOURNAMENT CAPS
8sw-935