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HomeMy WebLinkAboutM-86-1031U WATTS --UP inc 74. 44833 N. TERRITORIAL ROAD • PLYMOUTH, MICHIGAN 48170 • (313) 459-1771 Mr. Cesar Odio City Manager City of Miami 3500 Pan American Dr. Miami, Florida 33133 Gear Mr. Odio: November 24, 1986 I am writing you at the direction of Ms. Diane -Johnson and Mr. Danny R'resk i of the City of Miami Department of Parks, Recreation and Public Facilities, to request an appearance for myself and my associate Mr. James Dude::, President of Miami Entertainment, at the December 11, 1986 meeting of the Miami City Council to discuss our plans for presenting a major special event at Bicentennial Park over Easter Weekend (April 179 18 and 19, 1987) . The working title of this event is the Miami Music Celebration, and it will be patterned after similar events that I have presented in the Detroit area in the past. These events are currently among the largest attended events presented in this area. They are underwritten by corporations and local media sponsors and are presented absolutly free to the public. The 1985 Budweiser Downtown Hoedown was attended by 665,000 people, the 1986 Hoedown was attended by 721,000 people, and our inaugural (1986) Motor City Music Celebration drew 4259000. By presenting the Miami Music Celebration at a time when there is a great influx of people to southern Florida we believe that we will be able to attract many of them to our event. A conservative estimated attendance, based on past experience, would dictate that this event will draw between 250,000 and 500 , 0(:)0 people. We would very much like your permission to meet and discuss with the City Council this massive undertaking so that you will have a better understanding of what we are proposing. Also, so we can solicit your assistance and support to insure its sucess. We intend to make this an annual event that will continue over a period of time to attract millions of people to the Miami area. /VIoTiOti 86-10 31 It is imperative that we have your support and cooperation for this first annual Miami Music Celebration as we will be soliciting many hundereds of thousands of dollars to underwrite this venture from corporations and local media. In order to insure ourselves the greatest chance of sucess we will depend on a strong working relationship between ourselves and the different city departments that may be involved. Thank you for your time. I hope to hear from you in the very near future. Sincerel y, U-A S. Michael Watts President, WATTS -UP, Inc. 86-1031 40 0 WWI Ne��r�e�; 321 W. Lafayette • Detroit, Michigan 48231 • (313) 222,6400 October 23, 1986 S. Michael Watts 44833 N. Territorial Plymouth, Michigan 48170 Dear Mike: I would like to recap our involvement with you, seeing that we've been associated with you on four major promotions this year alone. Needless to say, 1986 has been one busy year. 1. Let me start off with the Grand Prix Friday "Free Prix Day" noon -time and evening concert: - the noon -time band you provided, -Black Market, was and 'excellent choice. Our association with you and the fact that you convinced Sanders to get involved, was perfect. I felt that you were more than fair in attaching our name to the evening concert with Dave Ruffin and Eddie Kendricks in turn for Free Press mentions of your week -end activities. - Overall,-4your association with us was very effective. 2. Zoo Days (Pepsi Promotion): --This promotion was effective for us not only because you were giving away prizes, but Pepsi was donating money ($.10 for each can consumers brought - over and above actual can redemption) to the Detroit Zoo. A great community service tie-in for us. We received many phone calls from our readers for more information pertaining to the event. 86.1031 40 V 3. Chene Park - Jazz Series: - Your work in this effort pays off. In a year we were launching our new weekly city zone edition each Thursday, the timing couldn't have been better. Additionally, you couldn't have picked better sponsors in St.roh's, WJZZ, Detroit Council of the Arts and Detroit Recreation Department. This series will only get bigger. It can't get better, because you've already reached that plateau. 4. Motor City Music Celebration: This was, by far, the largest event of the year for us. Your organizational skills came through to get five sponsors all in sync with one another. I cannot express how much I admired the way you implemented this promotion. The talent was by far the best in Detroit at that time. You made it easy for us to participate in this event and I came away convinced that over 600,000 concert -goers were happy. To sum it all up, I've appreciated working with you, secure knowing that there is a professional out there that can make things happen. Not once in our association with you did I feel that we were getting less than what we bargained for. I look forward to working with you next year, a year that promises to be an important one for newspapers in Detroit. Until then. AL Sincerely, eo !g,(O.Z. Bob Bolone Promotion Manager 86--103, October 20, 1986 OLY/V1PIA AREN.4S INC. 600 CIVIC CENTER DRIVE DETROIT MICHIGAN 4M6 (313) 567-6000 Michael Watts 44833 North Territorial Plymouth, Michigan 48170 To whom it may concern: Michael Watts worked for Olympia Arenas, Inc., operators of Joe Louis and Cobo Arenas, as my assistant for over two years. Michael was a highly capable and organized individual who always completed his duties with enthusiasm and self motivation. His responsibilities included the coordination of major event bookings in the Arenas, including interaction with artists' management, promoters, unions, staff and media. Michael possesses high moral character and a pleasant personality. He has remained a friend even subsequent to his employment here. I would highly recommend Michael for most any position he seeks. Sin re , Robert L. Cavalieri .. Vice President Event Administration/Legal RLC/bkh 86-1031 WRIF RADIO 20777 West 10 Mile Road Post Otfice Box 5097 Southfield. Michigan 48086-5097 Telephone 313 827-1111 To Whom It May Concern: It is with pleasure and confidence that I offer this letter of reference and commendation for Mike Watts. Over the past nine years, WRIF Radio, and in some instances, I personally, have worked with Mike on various projects. In each instance, and in whichever role Mike played from concert promoter to producer and all in between, he has performed well. Planning, execution, and evaluation stages with Mike have always netted successful engagements. Engage him with confidence! Sincerely, --� A Marcellus Alexander Vice President and General Manager .4 8Er1031 (J01r Ford Motor Company To Whom It May Concern: The American Road P.O. Box 1899 Dearborn, Michigan 48121.1899 I have had the opportunity as Community Affairs Manager of Ford Motor Company to be associated with Mr. Mike Watts for the last 3 years. We have collaborated on the worthy project of developing Chene Park on Detroit's east riverf ront into a major out-of-doors cultural amphitheater. In this venture I have grown to regard Mr. Watts as a sincere, dedicated and industrious organizer. While we have had a business relationship only, I consider Mr. Watts to be of excellent character and I know of nothing that would reflect unfavorably upon him. RobertC. Reid, Manager Community Affairs 86--1031 s American Motors Sales Corporation Great Lakes Region 24100 Southfield Road — Suite 100 Southfield. Michigan 48075 November 13, 1986 To Whom It May Concern: In my dealings with Mr. Mike Watts, he has proved to be a man of his word and very professional in his business dealings. I worked with Mike on the Fourth Annual Budweiser Downtown Hoedown at the Hart Plaza in Detroit, Michigan. Mike proved to be very capable and easy to work with. He did all he said he would do, plus more. Such as getting our dealers the best dispaly area for our Jeep and making sure our Jeep banners were prominently displayed, plus taking care of our people who attended the event. We look forward to working with Mike on the Fifth Annual Downtown Hoedown and other projects in the future. Sincerely, AMERICAN MOTORS SALES CORPORATION GREAT LAKES REGION cZ . 4L L. F. Gallag r Sales Promotion Manager LFG/bap ... 86-IOL November 10, 1986 2930 East Jefferson Detroit, Michigan 48207 (313) 259-4323 To Whom It May Concern: I have worked with Mr. Mike Watts on several occasions and have found our professional relationship to be an extremely satisifying one. We have worked to promote the last two Budweiser Downtown Hoedown events which drew a combined audience of over 1.3 million persons. In addition, we have worked together on several smaller promotions and on each occasion, he has been knowledgeable, forthright, objective and a pleasure to work with. We at WCXI-WWWW look forward to our continuing relationship with Mr.--Watts- Very truly yours, Philip, C. Lamka General Manager WCXI-WWWW Radio PCL/do 80 ►.l�OOf.ADgDO�Cr'XI rrVrWW'MV VW 86-1031 s 0 WALTER E. COLBY Director November 7, 1986 Mr. Michael Watts 44833 North Territorial Road Plymouth, Michigan 48170 Dear Mike: .o'f tit ►�W Mw1 ,�Z't O O' Pt OFCO F�O�� CESAR H. 0010 City Manager Re: Miami Music Festival Bicentennial Park April 17, 18 & 19, 1987 Please be advised that the Department of Parks, Recreation and Public Facilities is completely behind your proposal to present a Music Festival over Easter weekend at Bicentennial Park. We feel this event could prove to be very worthwhile for downtown Miami and we will work with you to try and make this event as successful as your similar events in the Detroit area. As agreed, we are holding the above mentioned dates for you. We lock forward to the Miami Music Festival. Thank you very much. Sincerely, AL Da y es Specia s Coo dinator DK:cpm 86-1031 s RESUME S. Michael Watts 44833 N. Territorial Road Plymouth, Michigan 48170 313-459-1771 PERSONAL DATA: Birthdate: 1/31/47 Marital Status: Height: 5911" - --- Children: Weight: 190 lbs. Health: PROFESSIONAL EXPERIENCES AND RESPONSIBILITIES: Married 16 years 3 males (5,7,9) Excellent 6/84 to Chief Executive Officer - WATTS -UP, Incorporated Present As Chief Executive Officer of WATS-UP, Inc. I coordinate the activities of a number of clients. I produce, promote, market, book and provide all entertainment related.equipment and labor for the Busweiser Downtown Hoedown (1985, 19861', The Motor City Music Celebration and the Detroit Grand Prix. The attendance of the 1985 Hoedown was 665,000. The 1986 Hoedown drew an even more unbelievable 721,000 attendees. The newly instituted 1986 Budweiser Motor City Music Celebration attendance exceeded 400,000. I have also presented a Hoedown at the 1985 St. Petersburgh Grand Prix. For the past two summers I have also managed a new Performing Arts Center named Chene Park. I am responsible for the day to day operation of all aspects of the Parks' and Centers' operation, and also book the mjority of shows•at Chene Park. 5/82 to Director of Special Events - Olympia Arenas Incorporated 6/84 .,Responsibilities include bookings, in-house promoting, liaison with the Convention Bureau and event coordinator for all shows booked into the firms' two Detroit arenas. Daily interaction with- local'"and•nationa3" promoters, as well-ar•every major talent agency in the -country, also coordination of promotions involving national advertisers. 86-1031 i • • r S. Michael Watts Resume Page 2 PROFESSIONAL EXPERIENCES AND RESPONSIBILITIES (Continued): Duties also involve sales, contract negotiations, budgeting, marketing, security, catering, technical, and staff direction. Event Sampling: Neil Diamond, Bob Seger, The Rolling Stones, The Who, Bruce Springsteen, Prince, Lionel Richie, David Bowie, Budweiser Super Fest, Kenny Rogers, Professional Basketball, Live and Closed Circuit Boxing, WWF Wrestling, WCT Tennis, Sesame Street Live, Circus, Ice Capades. 8/81 to President of WATTS -UP, Incorporated 5/82 Developed an on -campus marketing pilot program for Ford Motor Campanigej Marketing Department that was deemed the most successful marketing endeavor of its kind. 8/73 to General *tanager of Son Of Bamboo Productions 8/81 Responsible for the everyday operation of one of the country's largest contemporary concert promotion companies. Presented over 2,000 concerts throughout the midwestern United States. 4/79 to Sabbatical Leave 5/80 Presented the NECAA Convention in Washington, D.C. 6/72 to Associate Director of Student Life 8/73 Eastern Michigan University 6/70 to Assistant Director of Student Life 6/72 Eastern•.14ichigam University EDUCATION: Master of Arts: Guidance and.Counseliag,-Eastern Michigan University, June 1971. Bachelor of Science: Geography and Sociology, Eastern Michigan University.