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HomeMy WebLinkAboutR-86-0998• r] J-86-1018 12/4/86 RESOLUTION NO. A RESOLUTION DIRECTING THE ADMINISTRATION TO BEGIN PLACING CERTAIN REQUIRED CITY ADVERTISEMENTS IN THE MIAMI NEWS, WITH THE EXCEPTION OF THOSE ADVERTISEMENTS WHICH ARE DETERMINED BY THE CITY MANAGER TO BE PLACED IN THE MIAMI HERALD IN THE BEST INTERESTS OF THE CITY. WHEREAS, in order to inform the general public of certain activities of the City government it is necessary to place certain notices in a newspaper of general paid circulation; and WHEREAS, the City Commission is desirous of reducing advertising costs; and WHEREAS, the City Manager may find it is in the best interest of the City to place a notice in a particular newspaper of general paid circulation regardless of cost; NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY OF MIAMI, FLORIDA: Section 1. Effective January 1, 1987, when it is necessary to publish a notice in a newspaper of general paid circulation, all City departments, offices and boards are hereby instructed to publish such public notices in the Miami News, unless said notice is speeifioally approved by the City Manager or his designee, to be published in the Miami Herald; said newspapers being hereby required at all times to meet criteria established by law. PASSED AND ADOPTED this llth day of D ember 1986. CMG,. XAVIER L. EZ, MAYOR AT/ES NATTY HIRAI CITY CLERK CITY COMMISSION MEETING OF DEC 11 1966 Q Infli RESOLUTION No. i ^i' MARKS PREPARED AND APPROVED BY: �', &- (--"f - -�, f (,a,, c� t/ ROBERT F. CLARK CHIEF DEPUTY CITY ATTORNEY APPROVEVAS/TO FORM AND CORRECTNESS: LUCIA'A. DOUGHER CITY ATTORNEY RFC:bss:M283 -2- CITY OF MIAMI. FLORIOA INTER -OFFICE MEMORANDUM To Honorable Mayor and Members of the City Commission FROM. Cesar H. Odio City Manager RECOMMENDATION: DATE DEC 1 1 5 1988 FILE SUBJECT Resolution Authorizing Advertisement in the Newspapers of General REFERENCES Pa ld Circulation ENCLOSURES 27 It is respectfully recommended that the City Commission adopt the attached resolution authorizing the Miami News for placement of advertising, further authorizing the City Manager or his designee to make a determination if some advertisements would be placed in the Miami Herald, after consideration of ad content and the size of the targeted audience. BACKGROUND: The General Services Administration Department has analyzed the advertising costs incurred by the City of Miami and has examined methods of reducing said costs. As a result, the attached resolution was developed in order to reduce expenses and yet provide necessary flexibility to the City administration when required. On December 19, 1985, the City Commission approved Resolution No. 85-1181 which directed the administration to begin placing all required city advertisements in the Miami Herald instead of the Miami News. Below is a summary of the number of ads of each kind placed in the Miami Herald and the total costs for the time period of January through October 1986. There was no advertising placed in the Miami News during this period. NUMBER OF ADS PLACED COSTS NEWSPAPER LEGAL CLASSIFIED DISPLAY YTD Miami Herald 131 61 107 $206,780.13 A rate comparison between the Miami News and the Miami Herald, indicates that rates are from three to four times more costly in the Miami Herald. It is estimated that yearly savings would be F641146=0 • . rW.'Page Two approximately $186,000 if all advertising now done in the Miami Herald were to be done in the Miami News. However, advertising costs are related to the circulation of the newspaper, the larger the readership, the higher the cost. Therefore, it is important to determine the necessity that an advertisement be given the widest exposure possible, versus the placement of an ad for legal or informational purposes. Advertising costs for the City could be reduced if departments were given the option to advertise in either the Miami News or the Miami Herald. Selection by the City Commission of solely the Miami News or the Miami Herald for advertising purposes does not permit administrative flexibility. For example, if on cost alone the Miami News is selected as the only newspaper in which to advertise, then recruitment for positions with the City will be negatively impacted. Auction announcements placed only in the Miami News would not receive wide exposure, which reduces the attendance, and therefore the income from these events. Furthermore, the placement of full page size advertisements in the Miami Herald as is often done, is extremely costly to the City. In a recent example, a nearly full page ad in the Miami Herald cost $6,986 compared to the approximately $1,575 it would have cost in the Miami News. In the interest of cost savings it is necessary the recommended action be taken. In regard to advertising in the small, weekly newspapers used by the City, it is again time to identify the newspapers to be used during the upcoming year. It is proposed that information regarding the small newspapers be brought up-to-date and that the matter regarding advertising in small newspapers be brought to the City Commission at the January meeting, when a selection can be made. Attachments: Proposed Resolution Itlll Zhe Aiami litrala THE MIAN11 NEW'S A KNIGHT RIDDER NEWSPAPER 121 AfoCq)5NEWSPAPER Two editorially independent newspapers. printed, sold and distributed by THE MIAMI HERALD PUBLISHING COMPANY 1 HERALD PLAZA, MIAMI. FLORIDA 33101 • (AREA CODE 305) 350-2111 October 16, 1986 To Whom It May Concern: On September 12, 1986, ad number 3931 for the City of Miami ran in The Miami Herald and cost $5,589.00. If the same size ad had run in the Miami News it would have cost $1,260.00. Sincerely, Michele Zaytoun Sales Representative MZ/mb Zhc Siamicrala A KNIGHT•RIDDER NEWSPAPER A COX NEWSPAPER '86 NOV -5 P 1 37 Two editorially independent niewspapsrs. printed, sold and distributed by THE MIAMI HERALD PUBLISHING COMPANY 1 HERALD PLAZA. MIAMI. FLORIDA 33101 • (AREA CODE 305) 350-2111 November 5, 1986 City of Miami 275 NW 2 St, Room 226 Miami, F1 33128 ATT: Betty Dear Sirs: As per your telephone conversation with Ms Whitehead of the Legal Desk, requesting the comparison of charges between The Miami Herald and The Miami News, the differences are as follows: AD DATE LINES MIAMI HERALD MIAMI NEWS 8-22 75 $431.00 $145.25 8-29 134 $768.48 $257.94 9-5 52 $299.44 $101.32 9-12 295 $1689.40 $565.45 Thank you for your interest in The Miami Herald and The Miami News. We look forward to serving you in the future, Sincerely, , 4,., `� Ann Martula Office Manager Classified Advertising AM/ola 86-996 . CITY OF MIAMI. FLORIDA V INTER -OFFICE MEMORANDUM To Juan M. Portuondo DATE November 26, 1986 FILE Technical Services Administrator L SUBJECT Newspaper Advertising FROM I;E Williams, Director REFERENCES General Services Administration ENCLOSURES Attached for inclusion on the December 11, 1986 City Commission agenda is a resolution authorizing advertising in the Miami News and further authorizing the City Manager or his designee to approve some advertising in the Miami Herald. As requested, staff has prepared an analysis of newspaper advertising costs, particularly in regard to the cost of the Miami Herald versus the cost of the Miami News. To clarify, there are three types of advertising done by the City, legal, classified and retail/display. Each of these types is used for a specific purpose. The legal ad is almost always in the familiar small print, columnar classified format and appears in the classified section of the newspaper. The classified ad may be in either the usual classified format or in display format but always appears in the classified section. Retail ads placed by the City are always in display format and are usually placed in the local section of the newspaper. Attached are examples of the three types for your information. On December 19, 1985, the City Commission approved Resolution No. 85-1181 which directed the administration to begin placing all required city advertisements in the Miami Herald instead of the Miami News. Below is a summary of the number of ads of each kind placed in the Miami Herald and the total costs for the time period of January through October 1986. There was no advertising placed in the Miami News during this period. NUMBER OF ADS PLACED COSTS NEWSPAPER LEGAL CLASSIFIED DISPLAY YTD Miami Herald 131 61 107 $206,780.13 Attached is a rate comparison between the Miami News and the Miami Herald, which indicates that rates are from three to four times more costly in the Miami Herald. At the bottom of the page it is estimated that savings would be approximately $186,000 if 86-998 . Juan M. Portuondo C Page 2 all advertising now done in the Miami Herald were to be done in the Miami News. However, since advertising costs are related to the circulation of the newspaper, the larger the readership, the higher the cost. Therefore, it is important to determine the necessity that an advertisement be given the widest exposure possible, versus the placement of an ad for legal or informational purposes. Advertising costs for the City could be reduced if departments were given the option to advertise in either the Miami News or, the Miami Herald. Selection by the City Commission of just the Miami News or the Miami Herald for advertising purposes does not permit flexibility. If for example, on cost alone the Miami News is selected, then recruitment for positions with the City will be negatively impacted. Auction announcements placed only in the Miami News would not receive wide exposure, which reduces the attendance, and therefore the income from these events. In addition, the placement of full page size advertisements in the Miami Herald such as the one attached, are extremely costly to the City. In this instance, the ad cost $6,986 compared to the approximately $1,575 it would have cost in the Miami News. The advertisement is in compliance with state law which requires certain notices to be a minimum size, but since statute only requires the ad to be in a newspaper of general paid circulation, perhaps another approach could be used. Putting the full page ad in the Miami News and a synopsis of the ad in the Miami Herald which would advise people to contact the department for further information, would satisfy the legal requirements, save money and still keep the public informed. Therefore, a resolution has been prepared which recommends that the City Commission approve both the Miami Herald and the Miami News for placement of advertising. The City Manager or his designee would make the determination of the newspaper to be used after consideration of ad content and the size of the targeted audience. It is further recommended that departments be directed to review ad formats and placement to determine if additional cost savings can be achieved by using a less expensive type of ad when publishing in the newspaper. In regard to the small, weekly newspapers now being used by the City, it is again time to identify the newspapers to be used during the upcoming year. It is recommended that information regarding the small newspapers be brought up-to-date and that the matter regarding advertising in small newspapers be brought to the City Commission at the January meeting, when a selection can be made. Attached for signature of the City Manager is a memorandum recommending that the resolution be approved. Juan M. Portuondo C �i3e 3 I would be happy to provide any further information which may be required. cc: Law Department Attachments APPROVED BY: i i I I , i I i i 111 are sultant ta,rnyrn�;hr•:�Ithc+rrr,:un�uinn..r�rrr. u.r• , nt-r•t I for an experience(i proiessi nal ntxkground in healthcare acroun nj; •utafate will have 3 Syearsol experience ' )r consulting staff of a "trig 8" CPA firm or ••\I-rnenct• in •j healthcare provider •.;rt•vi%requtn•rf CPA or Mastersdegree i .k{x•ni-nc'r m hn�nci.tl trasihibtysrudrrs rt.- reimbursement is a definite plus vt fur prolessional st-mic". %iwe Ii provide �rtLin Complete hent•his. and an op r ,i(Wancemeni within our firm. Send ti dery history in complete- ct inlidence to er`onnel Director .kinc + Sills ,i%t Third Avenut- 31ji D e Haskins41ls -• •„� TENM MA'NTENMCE DAv;r„t:r . �,. eer .,m•t Good .e,err and c, For iR+rMdier� cOnlilosers dMe•. 4iron. oreefa sooty at the; curity O.t• MOn•Frt iKV1tResort Yatch try Club 144Oi SW e? Ave I im en•icALL cLAswitiao swim I and' r �. Advl r t i IF r, « 0 1 I E OFFICER $25,875 • .736 Annually CITY OF MIAMI REQUIREMENTS: Actwicants must be at least 20 years old• nigh school graduates or equivalent, possess a valid Florida driver's license and be U.S. citizens or be eligible to appty for citizenship. DOCUMENTATION REQUIRED TO PARTICIPATE IN CIVIL SERVICE EXAM INCLUDES: —proof of age and education —valid Florida driver's license birth or n t I• t t f• t I It .i years exex;)., _ OPENINGS AV. - 9LE NOW FOR., • Aviation ♦ Medical • Eatineerin j ♦ rechical ♦ Coostrochi o ♦ Prolm!"al ♦ li-Military • Administrative ♦ Coalnnicatim CALL NOW OR Send Resume To: OVERSEAS PERSONNEL ASSOC. 591.8141 /1160 NW 72 Ave., Ste. 750 / Miami, FIL 33126 6 Oflkes Statewide ... Est. 1974 I y r'`3d5e :r_"rl( ur 'esu-ne to Her News Advertising, Box 1212C. I AN EOUAL OPPORTUNITY EMPLOYER m F i MARKETING MANAGER Cittt•orp P,iymPrlt ProCUcts Division ,i 'rarer ,n the fln,ln[r,tl sen+rfe% rrCustry. is SmPking ,;n r,(p•. nr+rt(edd M,vrketing M,tn,tgnr for tt; prtdrKt N:-e 'n Litin Arrwnc,t r1tr5 Ltmp,t•t>tst•d pos+TR.n r'T,�r• •x7 t' "r �L,•.r-•,r ; Dirty-tcr f^r l.r,;nArrw err. C.r.>..t,tM1: tr► C.,• , r r. r-%Prn•.,r1lr 1^.I /ritn.v�r^: rrgn� .I tr,t N ,• ; r a• t!r c tl i'c'(,1St'a r [rn r;r: h. ,;r^r:',. deem-ry araem% rh- ,de.ti cAndld,t;t .. r ,!r %11A nn;c?eyr!�;• •ttle.ttt �,nr+ prtipvr,., rr• ^ - rn,trkt•hr� eep�nenr �' With r;en• n%;r.t�+• � I� ,.:.•• .r•, rp,u�;.tnd�rro,�t,vt•�,:r:;•e•nR.,enryrnSFl+nr.;• an• �_ t,.a h.r.•' •,%Prig +.te••4..r. , ,I ,r,. r : . mt,nu,tt J , %kill% tC v.v . ,- r"AV. ru•,torrw.^, ,uid Cur I_*kX terse p,ak,tge is Well A, vtceCent C,ireer the qualified candrCdte For imrrtedr.,:+ .trO rc:nhCen tail u)mideraDon. pledst•::rWdre .:.:r r, ;. re aura Iza Ion cer I Ica a or va id passport I CITICORPO —discharge papers (Form DD-214), if applicable IGLOBAL PAYMENT PRODUCTS ' —if claiming disabled veteran's preference: letter from a� the V.A. statingpercentage of disability ' Er1 •wnt n,1,,no r r„� T. P 9 Y ptr,.. ar• t .�� ;., Citrr ,rpcen¢r. lr: Apply In ponon at: tltaparfmorif o1 Personnel Management, 1145 N.W. 11 Street, Room 111. Miami, Florida 33136, Monday -Friday, W00 am. • I pICO CrncOrp Crn+ 5:00 p.m. no later than November 7. IM. Ltmp,t FL 33619 The City of Miami is an Equal Opportunity Employer and does not t;. �• ,� •• �; u ~~ +; discriminate on the basis of handicap. FrX I' Litu of Bumf PARTaeTIME MECHANICAL ARTISTS Creative group of a large local publishing I company would like to develop a pool of artists to I call on periodically to help out with extra paste- up work for advertising/editorial products. Artists should be well organized, experienced, able to produce fast, accurate and very clean mechanicals. S l0 per hour. Send resume/references to Herald/tiews Advertising, Box 1523C j An Equal opportunity Employef ClassifVed-Display (Mostly Rec%uitment Ads) 86 —9V 8 , esteem — ` A,-? _a. t.d -e miser: " :, also a Dade principal 1 assignment, offered a ,ing approach to what he mary prevention. des peer counseling, par• seling, activities other chess club to attract dropouts, and appointing en o❑ '•<< fir^ r<: eea ac, education and lobs. The task force, appointed by the Florida Cabinet, will hold hearings in Pensacola, Tampa, Jacksonville and Orlando before submitting recommendations to the state Leg- islature in March. rtgame clerk accused v v trimming $1.5 million -UCASSI Writer prosecutors charged a iami mortgage company ursday with skimming n $1.5 million from his the U.S. Department of nd Urban Development. Blake, 23, was charged count of mail fraud and of making a false claim e United States. ng to the U.S. Attorney's Miami, Blake, who was i Southeast Mortgage Co. iflated bills the firm sent Ind pocketed the differ- i the government paid. rosecutors already have ;lake with 29 counts of ft in the same case. He d to plead guilty to the rges in return for a ;entente. fccepted the plea offer Circuit Judge Thomas e is scheduled to formal- iilty on Jan. 5. tge offered Blake the -ntence after prosecutors years in exchange for a guilty plea. "It was a strange situation," said Assistant State Attorney Fred Kerstein. "We had offered him six and Judge Carney offered one year less. The state had no objection to the plea." Blake, 23. was a $14,000-a-year escrow clerk at Southeast Mort- gage Co. Prosecutors said he bought a Mercedes-Benz and a lavish Miami Shores home with part of the federal money he embezzled. After his arrest in June, he surrendered the car, moved away from his home and helped investi- gators get back the money he took. So far, Blake has returned about $600,000, Kerstein said. If convicted after trial in state court, Blake would have faced a possible sentence of 435 years, 15 years for each charge. Under state sentencing guide- lines. though, Blake, who had no previous record, would have been sentenced to seven to nine years. If convicted of the federal charges, he faces up to 10 years in prison and fines of up to $6.000. fms, Argentinian airline anti -smuggling agreement r=; s Argentinas signed an very seriously. We don't ever with the U.S. Customs want to have the experience other ursday to help prevent airlines have had' with drug L. the airline's passenger smuggling, he said. holds for drug smug- Esther Mandalay, assistant di - lop , an attorney for the rector for inspection and control, said the Customs Service has id the agreement calls of new procedures, similar arrangements with 10 se >etting up a checklist of other airlines. She said Aerolineas Argentinas has not had problems s to search and arrange- With drug smuggling. seal certain compact- "It's simply that they go to aid the agreement stems source countries, and they know cident two years ago in the more they help, the better it 'small amount" of co• will be," Mandelay said. found in an airline Gallop said the airline operates ainer. five flights In and out of Miami a was one incident two week, connecting South America and we reacted to it with New York and Montreal. GORF'1NKEL SONIA. eelcred w to of lvlius Gurf.rsef. MR devoted -,,in*, of A-R (Steven) Wrlle. he'v HRven, CT, ch,fr'sh01 grandmother of Dan e-4i 6 Jason deer sister o, Merle Clvorin. of no- 'ru,f M1. David Wek- smen, 01 TamOa. Greg cry Waksman also of Temoe. Member of Cuban Hebrew Congre- aetion. life member of Cuban Branch of Hades- sah fS Flamingo Branch the Cancer League.Ser- vices today at Cnap11, 10 AM, RUspQt•k CC?H MEIM101 ALTONHRDEL M.B. SM-6371 GRIFFIS QVENTIN W , w, of ami' O01-d ay November 1 Veteren's &.11956 . In Miami. He Is survived by his Son, Ronald Grif. fis, of Fr. Lauderdale IL 2 sisters. Outdo Joyner 6 Jesse Love both of Rxhledpe FL Inter - merit wllI lake office at 1 PM, Friday. November 1e, 19e6, at Woodlewn Cemetery, North Ar• rangements b O C S • DIRECT CRErMATION SERVICE. Ff. Lauder- dale UNVEILING NOTICES APPEARIN COLUMN AA-03 ',' A , 5 •,7ATn' )4 THE RIVERSIDE if' 5 4Y Guardian Plan CheVH '-,AVEL r!3 N. 16480 NE 19 are NMB S' B,.• e' B-owe•. SJ1-1151 ^•Or�e�l.er �t^s %Affroofial tonf• .,haul Marra H arr�nsl-'„'efnt Q�x)1'fF•� NORMAN E. 6 oas SOBF:L i��!o Nover+"r Molly. 711, of MB died native Ffor,dien, c, Wednesday Survived by hereln 194S Surv,: her husband. Morris, daugnler Samara son, r gmond 2 daugh- ters Shirley Adelman 3 ton, ion Warn grendcnddren 1 Sandra Wefngord' 2 grandchild IL brothers. Harry 6 ahlllo atit, Peterson P Rlppner 6 9 orandcrfil• services were dren, Funerat services RrideY LOWE-HANKS - NERAL HOME at Noon an Pamdv s'�^ees "THE RIVERSIDEp' nat'ons to G 1�201,am Plan MBel Cancer Society S31.1151 -- _ --_-- -- 0"7 Is w.«im SF'IELMAN so SAL``r. Nov t ANNA, of Miami (:rave8ide services Sun- 7. 191f6 PrWate services November Woodlawn Pars y. 1 AM, of MI N1bo aa.s8114tery _ very_ - IN rrlerwkit" of Th0000, RUBIN-ZILBERT MEMORIAL CHAPEL or all Ise lliimei we +. 1701 ALTON RD together I love 6 M.1% SM-6371 you Iris _ Y-N Comfory Left MT. NEtsO Plot of e - s2 000 Total I-6.7.3015 FLORISTS 2 PLOTS owgvoa,k e Alf,-15 offer 693 Memor,al s1s0o o: 5e6S 2 SIDE SY SIDE sod Flclwers Vltoadlawn Soul" V. for every soect.onnver III ea c converrea to double OCC>talOrl call247.2t15 VISTA Mac IAL 'ion 2 orof US 2707 ditty som__ Meet a Great Dane with S cored OITA personality. Marmaduke, daily Call C Iwo on the comics page of The CHURCHILL 111__ Miami Herald. t3. 854.3321 �a��„r Et. 462-8588 Lw- wa sw NOTICE TO THE PUBLIC All interested persons wilt' take notice th the Regular City of Miami City Commissiir Meeting scheduled for November 27, 19., will now take place on Tueaday, Novemb 25, 1986 at 9:00 A.M., in the City Commi sion Chambers, 3500 Pan American Drip Miami, Florida. Matty Hirai City Clertk City of Wami, Florid (#4084) Retail Advertising (Display) k� 86-998 • I d 'A r K l �^9'L"1 ." " Y .i ,. - 3-Y. .w. y �r • I�. .. s t Y. v� f Cht :Miami i'itralb lILEG&kLANNIN A KW.111 RWR 1EWSPAKR wpV V BOAR31 PUBLISHED DAILY PUB EARIN CITY Novo �°WOC�T AJ 1E o MIAMI — DADE — FLORIDA 1�QUuI MARCN RA_4NY A A 1 A Al STATE OF FLORIDA pRisE1�E AAA NERATEA RE PRENA COUNTY OFDADE: Legal Ad 0Ia STAFF AR, C M- I PACIFY N7FTRIP MITTEif,�CITY TER'EREGIS- K CLEM eplE� F��s��sOyyyyyy EHENGCAG (TIES A fYA Before the undersigned authorityTHE C S Ic NTC OF S IL - ABLE I IS AVAIL- ABLE ) E IS ppi CITY CLERK, �ITY 11-1 L"rrM11Nt� 10) personalty appeared HALL. an _ aintafn► Loin Ann Martula Who on oath says that he/she is APPROXIMATELY ]as-4" Resltlanpef attd Raudamiel Office Manager TT Commercial to spacial Us, l7J �57 W Z7T VEN rwtMr re commengln [n NUE. tie C1tY Comlmhsion �rans Of The Miami Herald, a daiI news L I T m`$ this pro"1140 pear. Y paper published at amandrftent to the Florida Miami in Dade County. Florida; that the attached copy of �c" Is1 P t C. Dawrlmant °+ community atsiaeretbn of amartding Affairs for review and com. advertisement Was published in said newspaper in the a) Ina MI•ml comcwetlen- """' Issues of live tY•Ighrorhppd plan, Per Motion 86"775. Sepfem- 197 r I bprrt SCfe01s,, bar ZS, 19sa, Consideration C.." hurches, Cultural to Libor- of amending Ordinance sI Commercial at1Q b) the, 9SO0 As amended, the Zun Proposed Miami COmppre- 4�v Ordinance Of Ina C.Iv of Mnsiw NalghborftOgd Plenl Miimi, by establHhing a MO1em�Oer 1M, tural now spactar Public,Interest tLl , CtIurCMs, Cultural district m ARTILE IS totlber&ICantmarCial. SPECIAL PUBIC INTFR NO V . % s 19 g6 Consiaeratian �t� EST DISTRICTS hUaa Srr Zoning Ordinanefcea9ypp�iis non 751f0 SPI- la L itrlr emended, fhe Zoning Cj►dls River Canal - Grove Per. name o the Clev of PAt ,River District contain,,,,, by InsHlkq • raw Section intent, definitions. effect an.t 1019 CBO Siw•ga F•ciliW in limitations reserving St. ARTICLE e0 GENERAL Mons 1i17a-1S179 o.pt AND SUPPLEMENTARY 151�7-IS109 for future .sr REGULATIONS to provide •G amenainY. ARTICLE 10 e definitrOn end limitations MENTARV ANDREGIP)La tot CBD storetth facilities TIONS. Section Met Piers Affiant further says that the said The Miami end ernendinpp IM ollicies Oocaa. wharves, Docreue Herald is a xnea[aa of pistrict Regale- Boat Mouses and Boat Snps newspaper Published at Miami. in the said Dade Count lions. page S Cep-1 CEN Subsection 702414 t° in y TRAIL BUSINESS OIS- etude wate►wevs and 13 Florida and that the said n TRICT- Uses and Struc- cevne Bev and Subsec ti,.., newspaper has heretofore been wren. PrieCipaf Uses and 202� 11 Bend and Sub on l continuously published in said Dade County. Str"cn're} Permissible enlarge the informations r.. tq. Florida Only ev Spatial Permit, Derr Quiremenrs for soplicehu... each day and has been entered inserfinv a now Paragraph 7 to emend docks into wei». as second class mail mat- 10oermi►COD Store face- wave, canals i o -a ..�» ter at the poet Office in Miami tries• as defined, in I o s Bev, ana naY amending, Bs%c < in said Dade County. Incl. ov Class C Special 1. E JL UEFINIT10N Florida. for a period of one year Wert preceding the first add Definitions for no y� publication of the attached copy of advertisement; and Per Mpllp. f16-ee., October �tlo•1:.nd boos. bar gas V Zl, 1966, consi0arafton of AREA GENERAI I Y affiant further Ira amending Zoning Orden nw BOUNDED BY 815""k says that he has neither paid nor pro- °S00 as-n1eno d• me fOn BOULEVARD Ati[i inv Ordinance of one City of THOSE PROPEMA S mised any person, firm Or corporation any discount. 21MI by •mending the Of- , E AST OF BISOP Y f W ="e�te, commission or refund for the ti t'r'aI Regula�Chilgdtions. al of District BOULEVARD i-RONTINi, purpose of securing Reel.nio one, all penes by ON THE LITTLE Rove N this advertisement for publication in the said new/ uses. all Transilbnal CANAL AND SOU T►1 1 17 Uses. SfrtKfures and Re - paper. oui.emenl: TLE RIVER AREA FA BE G CANAL. nBT CYNF GEINISCAVNE lt� C BOUNDED BY B Y Ec A+E a►i ...............................».................... SOUNDED S10UTsO RIVER IT L Mid Irk ......•.•.• ,..••.•,•..•.,.'t.h ..••.. THOSE CANAL AND THAT ANf OF PROPER • EAST BISCAYNE ON THE` SOU 7►oVj- I (.. worn to and subscribed before me this ............... B0L1LdVARD FRONTING THE MIATH RlvE-R Itt ��-•"""" ON THE LITTtE RIVER TV4FAVC1 N TNF NW I day of NOV. AD 86 CANAL AMC) SOUTH LOT AVCNUE BRiCICf_ Ater. / Fo I RIVER BISL. /1N0 SR eJe BRI[+i.[- ................ At.pi.• Ali..n r. i e pr ni n.•.., CAtNFi SPI Ie I.IrrLJ Niyl . tlnv EI TW ANA E LIT CAN -At c.NOVt t-nMF y commission expire r t R vER L ANC.: OVF NL A v DIi I .0 r N T -••••.•.. SOu [►t LITTLE RIV of, C AN-L AIN ", F R.r 1..tiitrJ Or nlmrty HERALD/NEWS ADVERTISING RATE COMPARISON NEWS HERALD LEGAL: $1.91 PER LINE $5.72 PER LINE $6.35 PER LINE (SUNDAY)* CLASSIFIED: $1.00 PER LINE $4.58 PER LINE $5.38 PER LINE (SUNDAY)* RETAIL: $14.00 PER C. INCH $62.10 PER C. INCH $83. 10 PER C. INCH (SUNDAY) * NOTE: IT COSTS 3 TIMES MORE TO ADVERTISE LEGAL ADS IN HERALD VS. NEWS. 4.6 TIMES MORE TO ADVERTISE CLASSIFIED ADS IN HERALD VS. NEWS. 4.4 TIMES MORE TO ADVERTISE RETAIL ADS IN HERALD VS. NEWS. *MIAMI NEWS DOES NOT PRINT ON SUNDAY' S . ESTIMATED YEARLY COSTS: HERALD N EWS SAVINGS HERALD VS. NEWS L EGAL $83,000. 27,500. $5 5, 500. CLASS IF I ED $16,500. 3,500. $13,000. DISPLAY $152,500. 34,500. $118,000. TOTAL $252,000. 65,500. $186, 500. 86-998'