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Home My WebLink AboutItem #64 - Discussion Itema E 40 CITY OF MIAMI. FLORIDA 68 INTER -OFFICE MEMORANDUM To Honorable Mayor and Members of the City Commission Cesar H. Odio /Yj FROM: City Manager GATE: November 25, 19a6 FILE SUBJECT Bus Shelters REFERENCES: ENCLOSURES: Staff has been approached by a provider of bus shelters requesting permission to erect bus shelters a t several locations throughout the City. These shelf-rs would bq built and maintained at the provider's expense and revenues would be paid to the City for the use of our right-of-way. The proposal has been reviewed by technical and legal staff who recommend that a Request for Proposal be prepared in order to obtain the most advantageous proposal to the City. This item is being presented for discussion at the December 11 1986 City Commission meeting in order to determine whether we should proceed to prepare an RFP. • i it November 19th., 1986 Mr. Cesar Odio City Manager City of Miami 3500 Pan American Drive Miami, FL 33133 Dear Mr. Odio: r-the--time that. you and Juan Portnvndo wwm able to spend with us today. After being there for a few moments, we realized that our timing was simply terrible. While our transit shelter project is important to us, its' significance to the City is somewhat less. We understand and we will try to keep it in the proper perspective as we go forth into the RFP process. Thank you again for your time and courtesy. 0 Sincerely, Thomas F. Neville President TFN/as cc: Mr. Ralph Reyes Mr. Juan M. Portuondo - thank you for your input. Enclosed is a listing of all transit shelter companies in the U.S., Canada & Puerto Rico. I assume that your RFP would require prior transit shelter experience. If so, then the City of Miami contractor would have to come from this listing. I'll be in touch with more specific input about the shelter industry. MIAMI INTEgNATIONAL COMMERCE CENTER • '360 N W 78th AVENUE • MIAMI FLORIDA 33126 • :3C:I 531.2072 40 • SHELTER ADVERTISING ASSOCIATION • 12 SHELTER ADVERTISING ASSOCIATION OFFICERS • PRESIDENT Connie Barry Transtop Minnesota, Inc. One Appletree Square, Suite 1026 Minneapolis, MN 55420 612 - 854-2522 VICE-PRESIDENT Gary Crawford 1720 North Shartel Oklahoma City, OK 73103 405 - 525-7483 SECRETARY Thomas F. Neville 3380 NW. 78th Ave. Miami, FL 33122 305 - 591-2072 TREASURER Dave Brubaker Bus Huts, Inc. 2801 Freeman Fort Wayne, IN 46804 219 - 436-7417 All officers listed above are members of the Shelter Advertising Association Board of Directors. Additional members of the Board are listed below. Alex Mautner Kathy Herfel Intercity Communications Network, Inc. Bustop Shelters, Inc. 55 East 52nd Street 29th Floor 4231 Produce Rd. New York, NY 10055 Louisville, KY 40213 212 - 909-1740 502 - 964-2392 One Appletree Square Suite 1026 Minneapolis, Minnesota SS420 (612) SS4-2522 A 1► // 12 SHELTER ADVERTISINGoffers .. . *a vivid, 4 foot by 6 foot message for larger -than -life street encounters *a crisp, well maintained medium * brillantly back -lit posters for a 24 hour sell * eye -stopping creative *maximum exposure and awareness *stopping power and impact on pedestrian and vehicular traffic *no clutter from competing messages * exposure in high traffic locations * general market coverage * selective coverage targeting corporate, commuter, retail, entertainment, ethnic, or residential audience * point -of -purchase displays * directional displays * low CPM * high efficiency * free shipping service *free rotation of message throughout market SHELTER � ADVERTISING omen... *A message which is where you want to be ... when you want to be .. . for as long as you, want to be! 2 0 w Production Guidelines MECHANICAL SPECIFICATIONS: Overall Poster Size: 48" wide x 69" deep Display Size: 46" wide x 67" deep RECOMMENDED PRINTING METHODS: Silkscreen Process - excellent for flat and 4-color reproduction in any quantity. Lithography - extremely cost-effective when printing large quantities of 4-color process. (Actually 8-colors - 4-color printed on face, then reverse -printed on back.) Duratrans - a photographic process "printparency". Excellent material for 'drop -ins' or snipes when installed over silk-screened opaline. Provides excellent full color production at reasonable cost in short runs. Photogelatin - excellent reproduction of four- and flat -color creative. More expensive but better quality than silk-screened 4-color process. PRINTING STOCKS: Acceptable stocks include opaline, styrene and diffuser -backed photographic substrates such as duratrans. Stock should be white and moderately transluscent, transmitting approximately 12.15% of the light (densitometer tested). Please verify acceptability of stock prior to printing. RECOMMENDED MECHANICAL SIZE: 12". x 17-1/4" PRINTERS: . We will be happy to supply you with printers who can meet the quality requirements of shelter advertising posters. CAUTIONS: The most common mistake made by both the designer and printer is failing to com- pensate for the back lit panels. Color shifts can wreak havoc with the best -designed display; a metallic not properly thinned will blacken at night, white -based colors darken, and over -printing can cause two colors to create a potentially devastating third. Con- versely, overprinting can create some super effects. 3 � ON Los Angeles County (selected Portions) Outdoor Advertising capital of the country where Target Media now offers coverage in many market segments which due to zoining restrictions cannot be covered by traditional outdoor advertising. Coverage includes Burbank Airport, South Bay including Torrance/Redondo Beach, Lakewood, and Cypress. Certain Hispanic communities can also be effec- tively covered; i.e., Lawndale and El Monte. Total Panels: 83 RATE CARD $300 per panel GRP DAILY NO. MONTHLY COST 100 $ 3, 600 75 $2,700 50 $1,800 25 $ 900 Average Daily Effective Circulation per Panel: 16,500 A 10% continuity discount will apply to showings of a minimum w25 intensity for twelve consecutive months. Rates for showings other than those listed are available upon request. Individual shelter locations may be purchased at $500 per month. Commission: 15% to recognized agencies. SPECIFICATIONS `� {. J Overall Poster Size: 48" wide x 681/z" deep Display Size: 46" wide x 67" deep Printing Method: Lithography, Duratrans, Photogelatin & Silk Screen Stock: OPpaline & Sytrene Delivery: 7/10 days prior to posting. Target Media 630 SOUTH GLASSELL STREET ORANGE, CA 92666 (714) 639-5901 Contact: BRUCE K. SEIDEL 4 0 11 L: Los Angeles/Orange County,, CA Los Angeles, the second largest U.S. City, has long been recognized as the leading outdoor market. With virtually no effective mass transit, the population is dependent upon automobile transportation. The vehicular nature of the market makes it a prime locale for shelter advertising. The Los Angeles/Orange County area has a population of 9.1 million and total retail sales exceeding $50 billion. 2,600 shelter displays, located on the heaviest travelled roadways, cover 4 major airports, 6 sports stadia, 42 colleges, 47 shopping malls, plus key office buildings, restaurants, ect. L.A. shelters also appear in sections otherwise zoned out to outdoor advertising, i.e., Beverly Hills, Century City, Westwood, etc. - the premium residential areas. Total Panels: 2,600 RATE CARD (effective 6/85) PER MONTH BASIS ONE THREE Six TWELVE QUANTITY MONTH MONTHS MONTHS MONTHS 10 or less $720 $690 $660 $600 11-35 $438 $420 $396 $372 46 & Up $396 $378 $354 $324 Market coverage: Los Angeles/Orange Counties DEC per panel: 25,175 General Coverage - GRP's showing SHOWING x OF PANELS 100 362 75 226 50 181 25 90 is SPECIFICATIONS Poster Size: Overall Size: 48" wide x 70" Tall Viewing Size: 46" wide x 68" Tall (All posters should bleed to edge) Material: .010 Mil. Mylar or opaline Quantity: 15% overage/25% overage for runs three months plus. Shipments: Material must reach us at least ten working days before the installation date at: Shelter Media, Inc., 1700 East I IOth Street Los Angeles, CA 90059 Shelter Media Inc. 11650 RIVER SIDE DRIVE, NORTH HOLLYWOOD, CA 91602 Sales Contact: CHRIS CULVER, (818) 508-5628 Prism Reserach: BRUCE WILLIAMS (213) 762-1385 5 77p— -4q --6-471— 0% Oceanside,, CA Important growth market in San Diego's north county which cannot be covered by traditional outdoor advertising due to zoning. Total Panels: 9 RATE CARD $300 per panel NUMBER OF GRP DAILY MONTHLY POPULATION PANELS NO. COST 100,000 4 100 $1,200 3 75 $ 900 2 50 $ 600 1 25 $ 300 Average Daily Effective Circulation per Panel: 26,500 A 10% continuity discount will apply to showings of a minimum #25 intensity is for twelve consecutive months. Rates for showings other than those listed are available upon request. Individual shelter locations may be purchased at $500 per month. Commission: 15% to recognized agencies. SPECIFICATIONS Overall Poster Size: 48" wide x 681/z" deep Display Size: 46" wide x 67" deep Printing Method: Lithography, Duratrans, Photogelatin & Silk Screen Stock: Opaline & Styrene Delivery: 7/10 days prior to posting. L_J Target Media 630 SOUTH GLASSELL STREET ORANGE, CA 92666 (714) 639.5901 Contact: BRUCE K. SEIDEL 0 0 A Orange County, CA This county has a population of over two million where coverage includes key upscale market segments; i.e., Laguna Beach, Newport Beach, Mission Viejo, Capistrano Beach, etc. In many communities which now prohibit outdoor advertising, Target Media can offer high visibility exposure due to minimum competitive signage. Total Panels: 175 RATE CARD $300 per panel NUMBER OF GRP DAILY MONTHLY POPULATION PANELS NO. COST 2,000,000 80 100 $24,000 60 75 $18,000 40 50 $12,000 20 25 $ 6,000 Average Daily Effective Circulation per Panel: 26,500 A 10% continuity discount will apply to showings of a minimum #25 intensity for twelve consecutive months. Rates for showings other than those listed are available upon request. Individual shelter locations may be purchased at $500 per month. Commission: 15% to recognized agencies. SPECIFICATIONS Overall Poster -Size: 48" wide x 681/z" deep Display Size: 46" wide x 67" deep is Printing Method: Lithography, Duratrans, Photogelatin & Silk Screen Stock: Opaline & Styrene Delivery: 7/10 days prior to posting. Target Media 630 SOUTH GLASSELL STREET ORANGE, CA 92666 (714) 639.5901 Contact: BRUCE K. SEIDEL i'I Oxnard,, CA Fastest growing city in Ventura County, now undergoing the same growth which Orange County experienced in the 1960s. Very little traditional out -of -home media. Total Panels: 8 RATE CARD $300 per panel NUMBER OF GRP DAILY MONTHLY POPULATION PANELS NO. COST 100.000 4 100 $1,200 3 75 $ 900 2 50 $ 600 1 25 $ 300 is Average Daily Effective Circulation per Panel: 26,500 A 10% continuity discount will apply to showings of a minimum #25 intensity for twelve consecutive months. .10 Rates for showings other than those listed are available upon request. Individual shelter locations may be purchased at $500 per month. Commission: 15% to recognized agencies. SPECIFICATIONS Overall Poster Size: 48" wide x 681/z" deep Display Size: 46" wide x 67" deep Printing Method: Lithography, Duratrans, Photogelatin & Silk Screen Stock: Opaline & Styrene Delivery: 7/10 days prior to posting. Target Media 630 SOUTH GLASSELL STREET ORANGE, CA 92666 (714) 639-5901 Contact: BRUCE K. SEIDEL 0 s 0 04 Hartford, CT Connecticut's second largest city, the Greater Hartford area consists of a 33 town region with a population greater than one million. Insurance capitol of the world, Hartford is also home to such Fortune 500 and 1000 Companies as United Technologies, Kollmorgen Corp., Coleco, Emhart and Stanley Works. Hartford is New England's second largest shopping area with more than six major retail shopping centers including: Civic Center Mall (49 Shops) West Farms Mall (108 Shops) Richardson Mall (30 Shops) Corbin's Corner (30 Shops) Bishops Corner Mall (29 Shops) Bustop Shelters Group offers total Central Business District penetration as well as sites located on major arterials. Total Panels: 70 Total Illuminated Panels: 42 �:T01 (eff. 1186) SHOWING MONTHLY RATE 100 $200 75 $210 50 $220 25 $230 AUDITED CIRCULATION Hartford SNISA - 1,056,800 General Coverage - GRP's/Showings SHOWING NO. PANELS 100 10 75 8 50 5 25 3 Averaged Daily Effective Circulation per Panel - 13,320 Bustop Shelters Group 127 TUNXIS HILL ROAD FAIRFIELD, CT 06430 (203) 368-9185 Contact: BILL PARAY 9 0*1 Norwalk, CT Connecticut's six largest city, Norwalk is located in Fairfield County and houses such Fortune 500 and 1000 Companies as Perkin Elmer, Norden Systems, U.S. Surgical, Pepperidge Farm and Swank. Norwalk serves as the main shopping center for the communities of New Canaan, Wilton, Westport, and Fairfield with more than 105 retail stores with sales totalling more than $402 million. Bustop Shelters Group offers widespread penetration in Norwalk with locations with the Central Business Districts of East Norwalk, South Norwalk and Norwalk as well as such major thoroughfares as Route 1 and Route 7. Total Panels: 32 RATE CARD (eff. 1 /86) SHOWING MONTHLY RATE 100 $200 75 $210 50 $220 25 $230 AUDITED CIRCULATION Market Population - 126,692 General Coverage - GRP's/Showings NO. ILLUMINATED SHOWING PANELS 100 8 75 6 50 4 25 2 Averaged Daily Effective Circulation per Panel - 15,030 Bustop Shelters Group 127 TUNXIS HILL ROAD FAIRFIELD, CT 06430 (203) 368-9185 Contact: BILL PARAY ON * Stamford, CT Connecticut's fifth largest city, Stamford has jumped to #3 in the U.S. in housing headquarters of Fortune 500 Companies. More than 93,000 cars commute in and out of Stamford daily! Besides housing more than 20 Fortune 500 com- panies, the Stamford Town Center is the largest retail shopping mall in Connec- ticut with 110 retail stores including Macy's and J.C. Penney's. Bustop Shelters Group offers total penetration of stamford with sites within the Central Business District as well as the three major arterials in and out of the city. Total Panels: 46 RATE CARD (eff. 1/86) SHOWING MONTHLY RATE 100 $200 75 $210 50 $220 25 $230 AUDITED CIRCULATION Stamford SMSA - 198,854 Located in Fairfield County, also includes communities of Darien, Greenwich and New Canaan as well. General Coverage - GRP's/Showings NO. ILLUMINATED SHOWING PANELS 100 15 75 11 50 8 25 4 Averaged Daily Effective Circulation per Panel - 13,100 Bustop Shelters Group 127 TUNXIS HILL ROAD FAIRFIELD, CT 06430 (203) 368-9185 Contact: BILL PARAY ?I Waterbury, CT Connecticut's fourth largest city, Waterbury, located in New Haven County, is home to Uniroyal World Headquarters, Scovill Manufacturing, Timex, Century Brass and Copper and Duracell USA. With a total population of 103,266, Water- bury boasts a total labor force of more than 88,000 employees. Shopping in Waterbury includes the Naugatuck Valley Mall (52 stores), Waterbury Shopping Plaza (40 stores), and Colonial Plaza with retail sales in excess of $79 million. Bustop Shelters Group offers complete penetration of the Central Business District as well as sites adjacent to the major shopping malls. Total Panels: 30 RATE CARD (eff. 1/86) SHOWING MONTHLY RATE 100 $200 75 $210 50 $220 25 $230 AUDITED CIRCULATION Waterbury SMSA - 766,900 Located in New Haven County, also includes communities of Cheshire, Watertown, Bethel, Naugatuck, Oxford, Thomaston and Woodbury. General Coverage - GRP's/Showings NO. ILLUMINATED SHOWING PANELS 100 9 75 7 50 5 25 3 Averaged Daily Effective Circulation per Panel - 11,510 Bustop Shelters Group 127 TUNXIS HILL ROAD FAIRFIELD, CT 06430 (203) 368-9185 Contact: BILL PARAY It 0 I E Fort Lauderdale, FL Fort Lauderdale is one of the fastest growing metropolitan areas in the nation with a diversity of people and business. Local industry includes interstate bank- ing, international trade, sports, retailing, construction agriculture and high technology. There are more than one hundred firms which employ thousands of electronics and high-tech employees which is also quickly growing as a mecca for the motion picture and television industry. Some of the finest restaurants, hotels and resort facilities have developed to cater to the needs of vacationers who come here every year by thousands, from all over the country and many parts of the world. Shelter locations are in highly travelled routes reaching the pedestrian, vehicular and public transit commuters. They can provide coverage for all types of con- sumer groups, business, retail or tourist. 0 Total Panels: 30 (40 Additional panels planned for 1986) RATE CARD SPECIFICATIONS 0 3 6 12 MONTHS MONTHS MONTHS $290 $270 $260 Number of Sheets: One Size: 471/z" x 68'/2" Overall 46" x 67" Safety Display Size Printing Methods: Silk Screen & Lithography Stock: Opaline & Styrene Delivery: Prior to scheduled posting Trendel, Inc. 6011 RODMAN ST., SUITE 205 HOLLYWOOD, FL 33023 '(305) 963-3300 Contact: ERIC NADEL *After 1.1.86 please call (305) 555.1212 for directory assistance in Hollywood. FL 13 0% Miami,, FL Miami -Dade County continues to be the economic pace setter for the State of Florida. Pro- jects currently under construction are valued at over $2.6 Billion in public & private in- vestments. This level of development will result in improved public transportation facilities, more residential units 3.8 million square feet of office space and 489,000 square feet of retail space. The 1980 effective buying income was over $13 Billion dollars. Miami -Dade County is ranked #22 in households, #21 in terms of population for all U.S Cities. The entire county population is 1,768,000. Of this amount, 923,288 live in 27 different municipalities and 844,712 live in unincorporated Dade County. The Miami -Dade County market has become increasingly important to the nation's largest consumer companies. This is because of the large base of Hispanic consumers - approx. 860,000. Market coverage not only includes Hialeah (200,000 Hispanics) but also the states fastest growing area; Kendall/West Dade County - "Yuppie Country". Total Panels: 460 Primary Cities: Hialeah No. Miami Beach / North Miami No. Bay Village RATE CARD (effective 1/86) .1 3 6 12 PANELS MONTH MONTHS MONTHS MONTHS 1.460 $350 $290 $270 S250 • Quantity discounts available • Fixed positions 25% additional AUDITED CIRCULATION' Miami -Dade County 1,768,000 Black: 200,000 Hispanic: 860.000 SHOWING/GRPS NO. OF ILLUMINATED PANELS 100 104 75 78 50 52 25 26 Average Daily Effective Circulation Per Panel: 17,020 *Out of Home Measurement Bureau SPECIFICATION Number of Sheets: One Size: 471/z x 681/2 Overall 46 x 67 Live Copy Area All Copy must bleed to overall poster size. Printing Method: Lithography and Silk Screen most practical. Stock: Opaline fr Sytrene. Excess Quantity Required: 10% of panels purchased time number of months purchased Delivery: 15 days prior to scheduled posting. Shelter Advertising of America, Inc. 3380 N.W. 78TH AVENUE MIAMI, FL 33.122 (305) 591.2072 Contact: THOMAS F. NEVILLE 14 0 0% Miami Beach, FL Miami Beach continues to be one of the major tourist meccas of the world. Easily accessible, Miami Beach offers a broad and gleaming beach, a dazzling hotel row, yet a sense of pride and permanence as a resort and residential community. Miami Beach hosts dozens of trade shows yearly. Major conventions held in Miami Beach have continued to increase in number, showing the popularity of its beauty and convenience beyond the tourist season. Ad Shelters, Inc. offers coverage of tourist centers as well as the convention centers on Miami Beach. Total Panels: 100 General Market Coverage: Miami Beach RATE CARD (effective 9185) 1 3 6 12 MONTH MONTHS MONTHS MONTHS $250 $250 $250 $250 1-100 Panels Panel Panel Panel Panel NO AUDITED CIRCULATION SPECIFICATIONS Miami Beach Market Population: 1 million + Number of Sheets: One Size: 48" x 70" Overall 46" x 67" Live Copy Area Printing Methods: Lithography & Silk Screen Most Practical Stock: Opaline & Sytrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting date Ad Shelters, Inc. 598 N.W. 54TH STREET MIAMI, FL 33127 (305) 757-5563 Contact: JIM SCROFANI 15 0 411 Boise, Idaho IDAHO OUTDOOR ADVERTISING /TRANSIT SHELTERS MARKET DAILY GRP's NO. OF PANELS MONTHLY COST Boise, Idaho POP 173,000 DEC 173,000 100 16 $2,336.00 155,700 90 14 2,100.00 138,400 80 12 1,800.00 129,750 75 11 1,650.00 103',800 60 10 1,500.00 86,500 50 8 1,200.00 69,200 40 7 1,092.00 51,900 30 5 780.00 43,250 25 4 624.00 25,950 15 3 525.00 17,300 10 2 400.00 8,650 5 1 200.00 CONTINUITY DISCOUNT: A 10% continuity discount is earned to any advertiser who maintains a minimum of 25 GRP showing for twelve consecutive months. Unearned discount is due if cancell- ed prior to twelve months. CANCELLATION: The contract may be cancelled by either party, by giving written notice not less than 60 days in advance of any posting date. POSTING DATES & LEEWAY: Posting dates will be the 1 st and 15th of each month. The plant operator is permitted a leeway of five days from the posting date. AGENCY COMMISSION: A 15% agency commission is allowed to all recognized advertising agencies. Idaho Outdoor Advertising P.O. BOX 9266, BOISE IDAHO 83707 (208) 344-5539 Contact: SCOTT B. BUTTERFIELD 0' Chicago Suburban Market, ILL The nation's second largest suburban market is the nation's #1 in per household ef- fective buying income. This DYNAMIC market represents: 68% of metro retail sales. 71 % metro general merchandise sales 68% of metro food sales 65% of metro eatiing & drinking sales 77% of metro auto sales Let IC&SC put your message where the sales are! Shelter coverage concentrates on the highest traveled arteries in the major shop- ping area to provide the advertiser a true point -of -purchase audience. IC&SC can help pinpoint these critical areas. Total Panels: 140 General Market Coverage: 40 RATE CARD COST PER PANEL (effective 1/86) 1 3 6 12 PANELS PER MONTH MONTH MONTHS MONTHS MONTHS 1-9 $325 $325 $295 $285 . 10-19 $300 $290 $275 $260 20.200 $285 $275 $260 $245 CIRCULATION. Chicago Suburban population 3,600,000 average daily effective circulation per panel 26,138• *Illinois Department of Transportation. Showings geared toward specific market criteria. SPECIFICATIONS Number of Sheets: One Size: 48" x 69" Overall 48" x 67" Live Copy Area Printing Methods: Lithography & Silk Screen Stock: Opaline or Sytrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting Illinois Convenience & Safety Corp. 6624 W. IRVING PARK RD. CHICAGO, 1L 60634 (312) 545-5296 Contact: BRUCE J. CAMPBELL 17 i Evansville, IN Evansville, Indiana is the dominant city in Southern Indiana, Southern Illinois and Western Kentucky. Evansville's population and economy make it the marketing and financial center for the Tri-State area. There is no larger city or metropolitan area within a 100 mile radius of Evansville. Evansville has two major shopping areas and a downtown that is in the process of a dramatic revitalization. These retail centers have made Evansville the marketing hub of the area and consequently, a nationally known test market. The metropolitan area boasts several corporate headquarters along with manufacturing and marketing establishments for numerous other national corporations. Transit Media, Inc. provides an excellent penetration of the Evansville area. Locations are on the main thoroughfares with emphasis in the retail areas. In addition to the shopping districts, access is provided into high traffic locations with little advertising competition. Total Panels: 60 General Market Coverage: 16 RATE CARD (effective 10/85) 1 3 6 12 NO. OF PANELS MONTH MONTHS MONTHS MONTHS 1 to 9 $185.00 $185.00 $175.00 $165.00 10 to 19 $175.00 $175.00 $170.00 $155.00 20 to 60 $165.00 $165.00 $160.00 $145.00 CIRCULATION Evansville Market Population: 130,496 SNISA: 309,408 (Black: 16,122) General Coverage-GRP'S Showings SHOWING NO. ILLUMINATED PANELS 100 16 75 12 50 8 25 4 Average Daily Effective Circulation Per Panel: 16,300 • SPECIFICATIONS Number of Sheets: One Size: 48" x 69" Overall 46" x 67" Safety Display Size Printing Methods: Lithography & Silk Screen Most Practical Stock: Opaline & Sytrene Excess Quantity Required: 20% of Order Delivery: 7-20 days prior to scheduled posting Transit Media, Inc. 4333 HIGHWAY 261 NEWBURGH, IN 47630 (812) 853-7368 Contact: C. LARRY RHODES 0. OF" Fort Wayne, IN Outstanding among Fort Wayne's numerous advantages is the City's ideal location in the heart of the East North Central States. Located in the northeast section of In- diana, Fort Wayne covers 56 square miles and has a city zone population of 231,800. Fort Wayne is within a 300-mile radius of 21 percent of the total US population. Major emphasis on economic development in recent years has netted Fort Wayne many new industries including a General Motors truck assembly plant, head- quarters for Burlington Northern Air Freight, and numerous high-tech related companies. Long used as an ideal new product test market, Fort Wayne is truly 'Middle America'. Bus Huts can effectively reach this unique market with complete city- wide coverage, including many areas in which conventional outdoor is prohibited. Total Panels: 140 General Market Coverage: 28 RATES ALL RATES ARE FOR ONE PANEL PER MONTH 1 3 6 12 PANELS MONTH MONTHS MONTHS MONTHS 5 or less $160.00 $155.00 $150.00 $145.00 6.25 $150.00 $145.00 $140.00 $135.00 26 and over $140.00 $135.00 $130.00 $125.00 Data: Size 50" x 71 " Image Area: 48" x 69" Bus Huts, Inc. 2801 FREEMAN ST. FT. WAYNE, IN 46804 (219) 436-7417 Contact: DAVID BRUBAKER 19 . .�.. �.. . -i _ . � � .rr. r. wt w �. .. r.. _- •-u�....� w .ur -.. ._ ..._ .� �r � w. .� _. .....4. r... •Ys r . ... �.i�YTI—_" d w_+�1 ..��Yr�r Louisville, ICY Louisville Metropolitan Area POPULATION City: 293,834 Jefferson County: 684,211 Louisville SMSA: 975,856 ETHNIC POPULATION BREAKDOWN City County White Black White Black 212,102 84,080 569,606 109,702 HOUSEHOLDS City County 117,178 250,569 . MARKET RANK 43 BUSINESS & INDUSTRY Churchill Downs and the Kentucky Derby have a major economic impact on the Louisville area. Churchill Downs is a $63, million industry. Large employers in the Louisville area include: American Air Filter General Electric Co. American Standard Glenmore Distillers Anaconda Aluminum Humana Inc. Brown Forman Distillers Lorillard ' Brown & Williamson Tobacco Corp. Phillip Morris Celanese Corp. Reynolds Me*.als Ford Motor Co. RETAIL SALES ($000) Total Retail Sales 3,997,347 Per Capita Income 8,825 Median Household Income 21,262 COLLEGE UNIVERSITY POPULATION University of Louisville 19,744 University of Ky/ 8,780 Belknap Campus Jefferson Community Shelby Campus Bellarmine College 2,750 Medical School Spalding College 1,000 Bustop Shelters, Inc. 4231 PRODUCE ROAD LOUISVILLE, KY 4021.3 (502) 964-2392 Contact: KATHY HERFEL 20 0 New Orleans, LA 1 3 6 12 PER UNIT RATE MONTH MONTHS MONTHS MONTHS 1 - 5 $330 $330 $330 $275 6- 14 $300 $275 $240 $220 15 and over $285 $260 $230 $210 tSelected Locations = $300 per month each DIMENSIONS Overall Transparency Size = 471/z" wide x 681/z" high Display Transparency Size = 46" wide x 67" high i Winston Network Inc. TDI 275 MADISON AVE. NEW YORK, N.Y. 10016 (212) 599-1100 Contact: HELENE GOLDFINE Local Contact: JACK CORNED 629 S. Claiborne Ave. New Orleans, LA 70113 (504) 523-7105 21 E r�zp -0 7---7Z5:4� • • Minneapolis/St. Paul, MN The Twin Cities metropolitan area population is 2,114, 256. Both the Minneapolis and St. Paul downtowns have undergone significant surges in economic development of office towers, luxury hotels, shopping malls, and condominiums in the last 5 years. Of the 25 largest metropolitan areas, the Twin Cities ranked 2nd in percentage of high school graduates and 5th in percentage with four or more years of college. Income is also above most metropolitan areas. The 1980 census data -ranked the region 4th among the 25 largest metropolitan areas in median family income at $24,794. Shelter advertising can target corporate headquarters in both cities, supermarket and liquor market point -of -purchase locations, provide campus coverage to over 83,000 college students, or give overall market coverage. Transtop gained the St. Paul franchise in May, 1985 and has constructed 80 ad shelters with another 20 to be completed in 1986. Total Panels: Minneapolis 400 General Market Coverage: Minneapolis 70 St. Paul 160 St. Paul 3 5 Is RATE CARD (effective 1/86) 1 3 6 12 NO. OF PANELS MONTH MONTHS MONTHS MONTHS 1 tog $255 $250 $245 $240 10 to 19 $250 $245 $240 $235 20 to 34 $245 $240 $235 $230 35+Panels $240 $235 $230 $225 AUDITED CIRCULATION' Minneapolis/St. Paul Market Population 1,401,195 SMSA: 2,114,256 General Coverage-GRP's Showings SHOWING NO. ILLUMINATED PANELS Mpls. St. Paul • • 100 70 35 75 52 26 50 35 18 25 18 9 Average Daily Effective Circulation Per Panel: 13,550 *Out -of -Home Measurement Bureau "Subject to audit when shelters are completed SPECIFICATIONS Number of Sheets: One Size: 47" x 68" Overall 46" x 67" Live Copy Area Printing Methods: Lithography & Silk Screen Most Practical Stock: Opaline or Styrene Excess Quantity Required:10% of panels purchased times number of months purchased Delivery: 7.10 days prior to scheduled posting date Transtop Minnesota, Inc. ONE APPLETREE SQUARE, SUITE 1026 MINNEAPOLIS, MN 55420 (612) 854-1900 Contact: CONNIE BARRY, PRESIDENT rJ CEO 22 00 szv� -R---5j St. Louis, MO This classic river city is exploding with excitement and growth. St. Louis is in the midst of a region -wide renaissance, renovating the old and creating the new: commercial offices, motels, manufacturing sites, shoppingg centers, residential areas and transportation facilities. Since 1970, St. Louis has added 160,000 new jobs and $17 billion in construction. This accelerating surge has revitalized the city economically, and given it a new image... an image of growth, success, and opportunity. Downtown St. Louis now boasts a strong influx of industry, corporate headquarters, residential development, retail activity, conventions, and tourist trade. Downtown's Union Station and St. Louis Centre are prime examples of St. Louis' development programs. The historic Union Station has begun a brilliant second life as a shopping -hotel -dining complex, beautifully restored. It is the largest "adaptive restored" protect in the country. The new $176 million St. Louis Centre shopping mall has 150 stores and restaurants on 4 levels. Both are potent additions to St. Louis' many retail and tourist attractions. Todays upbeat St. Louis has become the 14th largest market of the U.S in popu!ation, households, and retail sales. The city leads the nation in education, health care, and the Arts. It's the 2nd largest inland port in the U.S., third largest rail center and corporate headquarters. Transportation Media offers complete market coverage without restrictions. Shelters are strategically located on major commuter thoroughfares in the most densely populated, com- merce intense sections of this vital metropolitan area. Total Panels: 314 General Market Coverage: 96 RATE CARD (effective 1/85) AUDITED CIRCULATION' SPECIFICATIONS 1 3 6 12 MONTH MONTHS MONTHS MONTHS $250 $245 $240 $235 St. Louis Metro Market Population: 2,296,000 SMSA: 2,398,900 (Black: 409,500) General Coverage-GRP'S/Showings SHOWING NO. ILLUMINATED PANELS 100 96 75 72 50 48 25 24 Average D.E.C. Per Panel: 14,480 *Out -of -Home Measurement Bureau Number of Sheets: One Size: 471/z" x 681/z" (Overall poster area) 46" x 67" (Live Copy Area) Printing Methods: Lithography/Silk Screen Most Practical Stock: Opaline, Sytrene or Mylar Excess Quantity Required: 10% overage per month Delivery: 10 days prior to scheduled posting date. Transportation Media of Missouri, Inc. AMF BOX 45037 ST. LOUIS, MO 63145 (314) 731-4600 Contact: THOMAS WESTCOTT 23 • U Newark,, NJ New Jersey's largest city is the business and financial center of the state as well as one of the country's premiere black consumer markets. Additionally, Newark International Airport's emergence as one of the Nation's busiest airhubs is adding significantly to the city's business traffic. Market coverage effectively reaches the affluent commuter/business populations, and thoroughly penetrates all commercial and retail trading zones throughout the city. Coverage may be ethnic, corporate/downtown, mixed, etc., depending on target audience re- quirements. The downtown corporate/retail/commuter/trading areas offer advertisers one of the most concentrated audiences available in the United States. Total Panels: 276 General Market Coverage: 102 RATE CARD (effective 1185) AUDITED CIRCULATION` SPECIFICATIONS 1 3 6 12 MONTH MONTHS MONTHS MONTHS $285 $245 $235 $215 Newark Market Population: 1,864,000 (Black: 409,000) (Hispanic: 141,000) SMSA: 1,864,000 General Coverage-GRP'SlShowings SHOWING NO. ILLUMINATED PANELS 100 102 75 77 50 51 25 26 Average Daily Effective Circulation Per Panel: 18,120 *Out -of -Home Measurement Bureau Number of Sheets: One Size: 48" x 69" Overall 46" x 67" Safety Display Size Printing Methods: Lithography & Silk Screen Most Practical Stock: Opaline & Styrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting Intercity Communications Network, Inc. A Division of CONVENIENCE Fr SAFETY CORP. PARK AVENUE PLAZA .55 E. 52ND STREET NEW YORK, N.Y. 10055 (212) 909-1740 Contact: BEVERLY JACOBOWITZ - MARK BILKER . 24 0 rS Belmont and Aqueduct Racetracks, NY New York's premiere racetracks draw a spending audience of several millions of person each year. ICN reaches this varied sporting market in a totally non-competitive atmosphere because there is no other advertising around the track. ICN's urban panels at Aqueduct are strategically located at all key transportation waiting areas. Total coverage of all track patrons, inicuding club house members, is provided. The Belmont Racetrack is the major area summer track, drawing the affluent mink -and - manure set from mid -May through mid -October (closed in August). The Belmont Stakes is one of the prestigious races that make up the highly coveted Triple Crown for three-year olds. Aqueduct is the mid -October through mid -May track. Between them a spending au- dience of several millions of persons can be reached via the shelter medium. Belmont Racetrack Total Panels: 18 Aqueduct Racetrack Total Panels: 34 RATE CARD (effective 1185) SPECIFICATIONS 1 3 6 12 MONTH MONTHS MONTHS MONTHS $285 $285 $285 $285 Number of Sheets: One Site: 48" x 69" Overall 46" x 67" Safety Display Size Printing Methods: Lithography r;r Silk Screen Most Practical Stock: Opaline & Styrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting Intercity Communications Network, Inc. A Division of CONVENIENCE & SAFETY CORP. PARK AVENUE PLAZA .55 E. 52ND STREET NEW YORK, N.Y. 10055 (212) 909-1740 Contact: BEVERLY JACOBOWITZ - MARK BILKER 25 �, j Buffalo, NY PACKAGE RATES: Full Showing 20 Panels $2,000 Per Month Half Showing 10 Panels $1,500 Per Month INDIVIDUAL MONTHLY RATES (LESS THAN 10 UNITS) 3 Months $160 Per Month 6 Months $150 Per Month 9 Months $143 Per Month 12 Months $135 Per Month MINIMUM CONTRACT PERIOD - 3 Months DIMENSIONS: Overall Poster Size - 471/z" Wide x 681/2" Deep Display Poster Size - 46" Wide x 67" Deep Winston Network Inc. TDI 275 MADISON AVE. NEW YORK, N.Y. 10016 (212) 599-1100 Contact: HELENE GOLDFINE Local Contact: PETER GEIS 188 Wales Ave. Tonowanda, NY 14150 (716) 694-0140 26 r*� Nassau County, NY Nassau County, Long Island, is the most affluent consumer market in the United States* and one of New York City's most densely populated suburbs with almost 1,500,000 people. Shelter ads reach the County's population, where it lives, works and most crucial of all — where it shops. And in this lucrative market, the Nassau shelters provide high quality coverage where no other outdoor exists. Shelter coverage concentrates on the highest traffic routes in major trading and commuter zones of the county including Old Country Road, Roosevelt Field, Orbach's, Fortnunoff's, Hempstead Turnpike in such high density population/retail zones as Levittown, East Meadow, Franklin Square, etc. Total Panels: 207 General Full Market Coverage: 63 *Source: Sales & Marketing Management magazine's 1984 survey of buying power. RATE CARD (effective 1/85) 1 3 6 12 MONTH MONTHS MONTHS MONTHS $370 $330 $310 $285 AUDITED CIRCULATION* Nassau County Market Population: 1,304,500 SMSA: 2,615,300 General Coverage-GRP'S/Showings SHOWING NO. ILLUMINATED PANELS 100 63 75 47 50 32 25 16 Average Daily Effective Circulation Per Panel: 20,525 *Out -of -Home Measurement Bureau SPECIFICATIONS Number of Sheets: One �• Size: 48" x 69" Overall 46" x 67" Safety Display Size Printing Methods: Lithography Er Silk Screen Most Practical Stock: Opaline Er Styrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7.10 days prior to scheduled posting Intercity Communications Network, Inc. A Division of CONVENIENCE Er SAFETY CORP. PARK AVENUE PLAZA * 55 E. 52ND STREET NEW.YORK, N.Y. 10055 (212) 909-1740 Contact: BEVERLY JACOBOWITZ - MARK BILKER 27 0 VIA rl� New York Airports Among the busiest airports in the world, LaGuardia and Kennedy Airports average approximately 6 million passengers per month. Non -passengers average an additional 1.8 million per month swelling the total traffic to almost 8 million per month. Bustop Shelters Group offers complete penetration of both airports with sites at each terminal as well as sites along the Van Wyck Expressway within Kennedy Airport. LaGuardia Airport Total Illuminated Panels: 20 RATE CARD (eff. 1I86) SHOWING MONTHLY RATES 100 $265 75 $275 50 $285 25 $320 Unaudited Circulation Kennedy Airport Total Illuminated Panels: 58 RATE CARD (eff. 1 /86) 0 SHOWING MONTHLY RATES 100 $ 265 75 $ 275 50 $ 285 25 $ 320 Unaudited Circulation Bustop Shelters Group 127 TUNSIX HILL ROAD FAIRFIELD, CT 06430 (203) 368-9185 Contact: BILL PARAY 28 r r� Westchester County, NY 0 0 0 PACKAGE RATES: Full Showing 100 panels - $18,500 per nonth Half Showing - 50 panels - $ 9,250 per month SELECTED LOCATIONS: 1 - 49 units - $200 per month each DIMENSIONS: Overall Transparency Size - 471/z" wide x 681/z" high Display Transparency Size - 46" wide x 68" high Winston Network Inc. TDI 275 MADISON AVE. NEW YORK, N.Y. 10016 (212) 599-1100 Contact: HELENE GOLDFINE Local Contact: MICHAEL LEIBLE 29 r� Cincinnati,, Ohio Cincinnati Metropolitan Area POPULATION City: Hamilton County: Cincinnati SMSA: ETHNIC POPULATION BREAKDOWN City White Black 251,444 130,467 HOUSEHOLDS City 156,800 385,457 873,136 1,401,491 County White Black 700,000 173,136 County 326,000 MARKET RANK 27 BUSINESS & INDUSTRY Large employers in the Cincinnati area include: General Electric Kenner Products Proctor & Gamble Nutone Div. Scovill Mfg. Kroger Co. Western -Southern Life Ins. Univ. of Cincinnati Xtek Cincinnati Milacron Monsanto Ford Motor Co. Cincinnati Enquirer G.M. Assembly Div. Seagram's RETAIL SALES ($000) Total Retail Sales 6,402,834 Per Capita Income 9,877 Median Household Income 22,309 COLLEGE UNIVERSITY POPULATION University of Cincinnati 38,893 Xavier University 7,082 Edgecliff College 667 Betz College 1,237 Cincinnati Metro College 527 Bustop Shelters, Inc. 4231 PRODUCE ROAD LOUISVILLE, KY 40213 (502) 964-2 392 Contact: KAHTY HERFEL 30 Cleveland, OH SHOWING # 1 3 6 12 SIZE UNITS MONTH MONTHS MONTHS MONTHS FULL 40 $9,000 $8,560 $8,120 $7,200 HALF 20 $4,500 $4,280 $4,060 $3,600 QUARTER 10 $2,250 $2,140 $2,030 $1,800 UNIT 1 $ 250 $ 250 $ 250 $ 250 DIMENSIONS: Overall Poster Size: 471/2" wide by 681/2" deep Display Poster Size: 4.6" wide by 67" deep Winston Newtork Inc. TDI 275 MADISON AVE. NEW YORK, N.Y. 10016 (212) 599-1100 Contact: HELENE GOLDFINE Local Contact: JOHN BELL 1620 St. Clair Ave. Cleveland, OH 44114 (216) 241-1332 4 16 lt�D - P --) '0- 0-?--�-4 74- �i City,Oklahoma State capitol and largest city in the state of Oklahoma. Oklahoma City is one of the largest cities in land area in the world. The economic base for Oklahoma City is wheat, oil, and light industry. A General Motors assembly plant, Tinker Air Force Base and Western Electric are major employers. Public Transit Shelters provides wide spread coverage to match this large land area. Shelters provide excellent target marketing for the retail, business, and residential areas of the city. Total Panels: 160 General Market Coverage: 28 RATE CARD (effective 1 /86) 1 3 6 12 MONTH MONTHS MONTHS MONTHS $300 $275 $250 $225 CIRCULATION • Oklahoma City Population: 427,714 General Coverage-GRP'S/Showings SHOWING NO. ILLUMINATED PANELS 100 28 75 21 50 14 25 7 *Average daily effective circulation of 15,537 per panel. SPECIFICATIONS Number of Sheets: One Size: 48" x 681/2" Overall 46" x 67" Display Size Printing Methods: Lithography Fr Silk Screen n Stock: Opaline & Styrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting Public Transit Shelters 1720 NORTH SHARTEL OKLAHOMA CITY, OK 73103 (405) 525.7483 Contact: GARY CRAWFORD 32 16 Tulsa, OK Second largest city it 'dahoma and the Oil Capitol. Tulsa is a dynamic and cosmopolitan city wiMAn excellent growth history. One of the most beautiful cities in the Southwest, it has great civic pride at all levels. The economic base is oil, electronics and light industry. Major employers are the oil companys, American Airlines, The Williams Company and the inland Port of Catoosa. Public Transit Shelters provides excellent market coverage of this upscale market in- cluding the Central Business District, retail areas and the much sought after Southeast section of the city. Total Panels: 110 General Market Coverage: 23 RATE CARD (effective 1 /86) 1 3 6 12 MONTH MONTHS MONTHS MONTHS $300 $275 $250 $225 CIRCULATION* Tulsa Population:' 383,300 General Coverage-GRP'S/Showings SHOWING NO. ILLUMINATED PANELS 100 23 75 17 50 12 25 6 -Average daily effective circulation of 16,840 per panel SPECIFICATIONS Number of Sheets: One Size: 48" x 681/z" Overall 46" x 67" Display Size Printing Methods: Lithography & Silk Screen Stock: Opaline rJ Styrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting Public Transit Shelters 1720 NORTH SHARTEL OKLAHOMA CITY, OK 73103 (405) 525-7483 Contact: GARY CRAWFORD 33 - r P .0 7� Tulsa . OK Second largest city in Oklahoma and the Oil Capitol. Tulsa is a dynamic and cosmopolitan city with an excellent growth history. One of the most beautiful cities in the Southwest, it has great civic pride at all levels. The economic base is oil, electronics and light industry. Major employers are the oil companys, American Airlines, The Williams Company and the inland Port of Catoosa. Public Transit Shelters provides excellent market coverage of this upscale market in- cluding the Central Business District, retail areas and the much sought after Southeast section of the city. Total Panels: 110 General Market Coverage: 23 RATE CARD (effective 1/86) CIRCULATION* SPECIFICATIONS 1 3 MONTH MONTHS $300 $275 Tulsa Population:' 383,300 General Coverage-GRP'S/Showings 6 12 MONTHS MONTHS $250 $225 SHOWING NO. ILLUMINATED PANELS 100 23 75 17 50 12 25 6 *Average daily effective circulation of 16,840 per panel Number of Sheets: One Size: 48" x 681/z" Overall 46" x 67" Display Size Printing Methods: Lithography & Silk Screen Stock: Opaline & Styrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting Public Transit Shelters 1720 NORTH SHARTEL OKLAHOMA CITY, OK 73103 (405) 525-7483 Contact: GARY CRAWFORD 33 0 0 � Philadelphia, PA W The nation's fifth largest city is the commercial and transportation hub of the nation's fourth largest market. Philadelphia is legendary for its revitalized and highly residential downtown, its strong local neighborhoods encompassing the full socio-economic spectrum, and its active retail core. The Gallery shopping complex of Market Street East, for example, is one of the country's most successful shopping centers in sales per square foot. Anchored by three major department stores, including the first J.C. Penney store ever to be built in an urban downtown, the Gallery is viewed as a pacesetter by many other cities. ICN offers total penetration of Philadelphia with locations in each trading zone of the city, including ultrahigh density Center City, the major tourist centers of the historic district, and the heavily travelled commuter arterials that link the city with the 8 county metro area. Total Panels: 500 General Market Coverage: 135 RATE CARD (effective 1 /86) AUDITED CIRCULATION' SPECIFICATIONS 1 3 6 12 MONTH MONTHS MONTHS MONTHS $370 $330 $3113 $285 Philadelphia Market Population: 1,950,000 SMSA: 4,817,914 (Black: 898,300) General Coverage-GRP'S/Showings SHOWING NO. ILLUMINATED PANELS 100 135 75 101 50 68 25 34 Average Daily Effective Circulation Per Panel: 14,400 'Out -of -Home Measurement Bureau Number of Sheets: One Size: 48" x 69" Overall 46" x 67" Safety Display Size Printing Methods: Lithography & Silk Screen Most Practical Stock: Opaline & Styrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting Intercity Communications Network, Inc. A Division of CONVENIENCE & SAFETY CORP. PARK AVENUE PLAZA . 55 E. 52ND STREET NEW YORK, N.Y. 10055 (212) 909-1740 Contact: BEVERLY JACOBOWITZ' - MARK BILKER 34 M 0 Rhode Island The heartland of the New England market. This market provides high population density that delivers concentrated buying power. Rhode Island generates more income per square mile than any other New England state and ranks #2 in the nation in this category. The capitol city of Providence is a major sea port and a major wholesale distribution hub. Major industries include fishing, tourism, the U.S. Navy and the jewelry industry. Public Transit Shelters can deliver the entire state with one outdoor buy. Excellent coverage of Providence, tourist areas and major municipalities. Total Panels: 300 General Market :overage: 65 RATE CARD (effective 1 /86) i 3 6 12 MONTH MONTHS MONTHS MONTHS $300 $275 $250 $225 CIRCULATION' Rhode Island Population: 947,157 General Coverage-GRP'S/Showings SHOWING NO. ILLUMINATED PANELS 100 65 75 49 50 33 25 16 'Average daily effective circulation of 14,861 per panel SPECIFICATIONS ;" N Number of Sheets: One Size: 48" x 681/z" Overall 46" x 67" Display Size Printing Methods: Lithography & Silk Screen Stock: Opaline & Styrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting Public Transit Shelters 265 MELROSE ST., SUITE 222 PROVIDENCE, RI 02907 (401) 781-5560 Contact: JOHN LENTZ S 35 s W Washington,, D.C. The nation's capital has become a sophisticated, exciting world class city with an ever powerful role as a center of opinion making. Major investments in new hotels, a convention center, restaurants, extensive commercial development, shopping malls and new residential complexes, have transformed Washington into a glittering showcase. Besides the major presence of government with its highly educated workforce, the city is an important tourist destination and center of commerce, finance, higher education, and the arts. Compared to the 50 states of the union, Washington out -ranks all but one in per capita income. It also is home to. the nation's largest black middle income population. In this City of both dense pedestrian and vehicular populations, ICN provides total market coverage for every target consumer group. Coverage can be ethnic, downtown business/retail/tourist oriented, or the high income commuter population from Maryland and Virginia. The equally affluent Metro transit commuters are reached via the positioning of the shelters at entrances to the system throughout the District. • Total Panels: 540 General Market Coverage: 80 RATE CARD (effective 1/85) CIRCULATION* SPECIFICATIONS 1 3 6 12 MONTH MONTHS MONTHS MONTHS $520 $495 $475 $450 Washington Market Population: 640,000 SMSA: 3,125,000 (Black: 885,300) General Coverage-GRP'S/Showings SHOWING NO. ILLUMINATED PANELS 100 80 75 60 50 40 25 20 Average Daily Effective Circulation Per Panel: 32,170 'Subject to Formal Audit Number of Sheets: One Size: 48" x 69" Overall 46" x 67" Safety Display Size Printing Methods: Lithography & Silk Screen Most Practical Stock: Opaline & Styrene Excess Quantity Required: 10% of panels purchased times number of months purchased Delivery: 7-10 days prior to scheduled posting Intercity Communications Network, Inc. A Division of CONVENIENCE & SAFETY CORP. PARK AVENUE PLAZA . 55 E. 52ND STREET NEW YORK. N.Y. 10055 (212) 909.1740 Contact: BEVERLY JACOBOWITZ - MARK BILKER 36 ,*Canada 0 *' CONTRACT MULTIPLE !Length Multiple Length _ Multiple Rates: (4 week minimum purchase) To calculate the fares Iur contracts lowier 4 weeks I 2 28 weeks 32 weeks 8 I1ian 4 weeks, use the IuUowing 1"tAlVes 8 weeks 3 36 weeks 9 12 weeks 16 weeks 4 40 weeks 10 20 weeks 6 44 weeks 48 weeks 11 12 24 weeks 52 weeks 1:1 . 25 GRPs 2549 50 GRPs 50.74 75 GRPs 75-99 100 GRPs 100 0"0 Conlinudy Daily GRPs Daily GRPs, Daily GRPs Daily GRPs Discounts Estimated 1986 approx 4 week 4 wk. Cost/ approx. 4 wk. 4-week Cost/ approx. 4 wk. 4-week Cost/ 4 wk. approx. 4-week Cost/ 12 24 36 52 MARKETS 14 Population units rate units units rate units units rate units units rate units wk wk. wk wk. _ _ (CMA) 3,214.900 48 22.656 472 95 42,560 448 143 64.064 448 191 85.568 448 3 6 06 6 12 _Toronto Vancouver (CMA 1,379,70_0 16 5,776 361 32 11,392 356 47 16.497 351 63 21,735 345 6 12 °O5 _ Calya�(CMA)ILethbi0Ue 747.800 13 5.135 395 27 10,125 375 40 14,600 365 53 19,080 360 5 10 Ottawa CMA �__. 744,200 11 5.192 472 22 9,656 448 34 15,232 448 45 20.160 448 3 3 005 6 12 _ 'Edrnorllon CMA 730,600 11 3.410 310 22 6.600 300 34 10,030 295 45 13,050 290_ 5 10 _Wmni peg (CMAL _ _ _ 650.100 9 4.248 476 18 8,064 448 27 12,096 448 36 16,128 448 3 3 6 12 Kitchener (CMA)/Branlloid (CA) 481,900 11 3.465 315 22 6.930 315 34 10,710 315 45 14.175 315 005 7 15 & District _ St Catharines Niagara (CMA) 331.000 9 2,835 315 18 5,670 315 28 8.820 315 37 11.655 315 O05 7_1_5 & District _ — London (CMA) 6 1,890 315 12 3.780 315 18 5.670 315 25 7,875 315 005 7 15 Halifax LCMA�-__ _29_7.800 287,800 6 2,694 449 13 5,551 427 20 8,540 427 26 11,102 427 3 3 6 12 CMA `_ 250,300 4 1.496 374 8 2.896 362 13 4.563 351 17 5.678 334 _03_ 6 9 _Victoria RefJma(CMA1 _ 178_800 _ 3 1,140 380 7 2,527 361 10 3,610 361 13 4,693 361 3-.3-6 12 _ _ _ SI _J_ulin's. Nlld �CMA� _ - —_- __165.100__ 6 2,280 380 i 1 4.180 380 17 6,137 361 23 7,866 342 360 °5 3 6 6 10 12 _ 4 1,500 375 6 2,160 360 8 2,880 Sudbu� (CMA) 143.30_0_ 2 780 3J0 _ _ _ _ - 11 fur Baay(CMA) _-_ _ __3 1.140 38_0_ 5 1,805 361 8 2.888 _3_61 10 3,610 361 3 3 005 6-12 _ — Prince George 8 District _12_3_600_ 116,900— 3 825 275 --6 — 1.650 275 6 1,650: _275 _6 1,650: 275 8 10__-- 15 _— & Oishict _ 103.20_0 _ 2 700 350 5 1.750 350 7 2.450 _350 10 3,500 350_ 5 5 10 _Red _Deer Sault Ste Mane C A - — (� -- _89.200 --- — 2 4 70 ---- 235 - - _ _ 4 — 940 _ 235 --- — 6 1.410— - -_235______.-- 235 9 2.115 -- 5 5 005 10 -- 15 -- ---- - -- - - - — --- Barne CA ---- - --- 69.300 2 610 305 4 1,220 305 6 1,830 305 8 2,440 _305_ 7 12 _ TOTAL: — _ 10 105 000 167 66,742 335 128 996 504 192,957 670 254,960 ' Edmonton Wier% Sir cut Ads wliich are snu,le pule. Iwo sided advei using displays, the same sire as a ttandard Transit Sheller face :Maxinwin avinLible "Coniuuu1y disuulnl Is IJ.e.ed on the snl,illesl coriluttunis showily Mediacom, Inc. • "CunbnufJy discount is unly avadal�le for c;untu111ou purchases over 25 GH1's or mote TSA 2 WI-F K RAl ES" ,10 unils 100 tlnds 150 u►Iils 200 units 250 BLOOR STREET EAST loionlu(CMA) $24.000 $34.500 $45.500 $56.000 TORONTO, ONTARIO, M4W 1G6 ' ' Include:, producllun of one basic lrnn culouf desiyn (416) 920-4311 Contact: GERRY MARKETT, V.N. 37 n�' 0 0 0 E 16 Puerto Rico (SanJuan) RATES Per Ad Panel Per Month 1 month..............................................$390 3 months.............................................$350 6 months.............................................$320 12, 24, 36 months ...................................... $290 Introductory discount: On the first space Commitment (only). Purchases for any duration will be invoiced at the 12-month rate ($290 per mo., per panel). Effe wive date: October 1, 1983 CONDITIONS Dimensions: Overall Poster Size: 49" wide x 69" deep. Display size: 461/2 wide x 67" deep. Production: Cost of production is not included in rates. Recommended printing stocks are opaline, styrene, or any acceptable stock or material which can be back lit. No limitation on use of colors. Delivery of Posters: a. The Exhibitor wil deliver the poster or posters in acceptable condition to the Company in sufficient quantity for the proper execu- tion of the contract 5 days prior to the posting date. Exhibitor must supply a minimum of one or at least 10% additional posters, whichever is greater, for replacements. b. Content of all posters is subject to approval by BUS SHELTERS INTERAMERICANA, S.A., INC. Obligations of the Company: a. The Company shall post and maintain and shall illuminate from dusk to dawn, said poster or posters in the advertising showcase or showcases displayed in its bus shelters. The Exhibitor acknowledges that it is fully familiar with the type of advertising showcase so displayed. b. If the contract should be for longer than one month, the Company shall rotate each poster among various bus shelters at no charge to the advertiser. Agency Commission: 20% commission to all recognized advertising agencies Bus Shelters Interamericana S.A. , Inc. P.O. BOX 11504, FERNANDEZ JUNCOS STATION SANTURCE P.R. 00910 (809) 724.0842 - 724-0261 Contact: DR. ROBERT*SHELDON: VANESSA VEIGA 38 ` r •