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Home My WebLink AboutM-87-0836[T� a NEW-.._ __TRln►C.b_I_T_t CAN-.___ 3.Eice I NS------I N With the inaugural running of the TOUR OF THE AMERICAS in early 19980 a new era in international sports marketing begins. For the first time the direct mar- keting objectives of corporations can be met in more than one continent with one unique and special event. Major consumer product and service companies, always in need of an association with the popular trends in our social and cultural environment have found that sports are a very popular vehicle. Companies whose products and services must appeal to ... and be identified with...the average consumer have traditionally sought to associate with popular, broad -base sports, recreation, and leisure activities. Sports and recreation are a good, clean and fun area of product endorsement, and though highly competitive in nature, sports involvement has provided the highest level of consumer identification for the lowest marketing dollar investment. Sports provide the ideal product or service endorsement, public relations, advertising, and promotional vehicle for the ultimate in successful consumer visibility. The bicycle, with all of its attributes including recreation that is low cost, fun, economical and healthy, combined with the natural urge to compete has created an entirely new sport that can be utilized by the consumer -oriented product or service company to reach their market in a wholesome, legitimate, and economical manner. AND NOW, WE WOULD LIKE TO INTRODUCE THE TOUR OF THE AMERICAS. Tur of Porida Sports Pro►►►otions, it,(, 9/ + Aliddle River Urizv, Suitt, 319 kart 1011 "I'd0l", Florida 33304 Til"Idunw: (;Oi) 161,1022 Fu(sia►iler: (V if 161 v V0,q 91 89•/-! ko 11CA 87-836 An unprecedented (open) professional/amateur cycling race that will start on one continent and finish on another. Starting in VAIGhcia, Venezuela and ton- tinuing to Caracas, the TOUR -OF THE AMERICAS will provide the i�enezuelan market with a race that alone would attract international attention. However, the over one hundred riders from Europe, North and South America, and Australia will board an aircraft in Caracas and proceed to Jacksonville, Florida, where they will compete in stages that will take them to Orlando ( the home of Walt Disney World), Tampa/St. Petersburg, and then across the peninsula to Palm Beach. The last leg continues on southward through Boca Raton, Fort Lauder- dale, with the Tour finishing in Miami. The nine -stage race to be run from February 20 through February 28, 1988, will cover 788 miles, two continents, at least nine major metro markets, and a combined population of some twenty-five million persons. The prize money offered to the racers will be in excess of $150,000, making this race one of the riehest in the world of cycling. The TOUR OF THE AMERICAS will have as its premier attraction AND spokesman the first and only American to ever win the prestigious Tour de France . Greg Le - Mond. Mr. LeMond is currently under contract to support the TOUR OF THE AME- RICAS in every way possible including competing in the event. The premier running of the TOUR OF THE AMERICAS will provide to its commercial sponsors in both North and South America an unequalled opportunity to associate with an event which touches the average "person in the street," which is non- controversial, is perceived to be healthy, wholesome and affordable; and most importantly, gives a sponsor a unique capability to create a marketing program that is "neighborhood" oriented. All of these benefits plus the more obvious attractiveness of an event that will capture both the sports and general news media attention for a period of time longer than any other sports marketing vehicle offered today. I 14 The President of Tour of Florida Sports Promotions, Inc. is Mr. German Blanco, a successful Venezuelan businessman who has been involved with both profes- signal and amateur sports for over a decade. The Vice President, Dr. Erwin M. Vasquez, is a prominent cardiologist in Fort Lauderdale, Florida with a long- standing interest in the Value of exercise. These two gentlemen are seeking to bring together governments, private indus- try, national cycling organizations and most importantly, the people of two nations and cultures to work hand -in -hand to make the TOUR OF THE AMERICAS a unique, successful, and truly international media event: !n order to assure the success of the TOUR OF THE AMERICAS, a formidable team of sports marketing experts has been assembled. Their experience is derived from association with such marketing oriented companies as: Sony Corporation of America, the National Football League (NFL), Toshiba International, Ford Motor Company, Pepsi -Cola, and the Hospital Corporation of America. In ad- dition, several leading cycling authorities have been retained by Tour of Flo- rida Sports Promotions, Inc. To their credit are such events as the 1986 World Cycling Championships and the U.S. Professional Cycling Championship. Leading public relations firms have been retained to provide the most successful pro -motion possible. ! s � 8' -83 S_UM M i Y &NIA F ACT sW99T The TOUR OF THE AMERICAS is destined to become one of the leading sports events in the world. The magnitude of the undertaking and the timing make it a dynam- ic marketing and promotional event, Its ability to be utilized to meet specif- ic objectives in your corporate marketing plans is both unique and creatively challenging. A review of the basic facts about this event and your participation in the TOUR OF THE AMERICAS, TOUR OF THE AMERICAS INFORMATION AND FACTS Event • o Nine -stage (open) professional/amateur cycling race scheduled for the first quarter of-1988. o Racing east through the mountains of Venezuela to Caracas. o Flight to Jacksonville, Florida. o Racing in Jacksonville, Orlando, Tampa/St. Petersburg, Palm Beach, Boca Raton, Fort Lauderdale, and finishing in Miami. o Winner crowned at the finish. Prize Money o $150,000.00 purse divided among the top forty finishers and leaders of indi- vidual categories, i.e. mountain champion, points leader, etc. Status o First major cycling event in the 1988 professional cycling season. tioned by the U.S. Professional Cycling Federation and the Venezuelan ration, uded in the 1988 FICP (Federation Internationale du Cyclisme Profes- nel) racing calendar. whelming reception by international cycling community, 0 0 I v a Civit 9. 2rt a Enthusiastic support from the U.S. and Vennualan governments. o Substantial munitipal support$ o Foster improved relations between the U.S. and Latin American peoples'busi- ness Communities, Cycling and sports federations. o Publiti2e and promote tourism in involved countries and communities. Advertising._publitity. and__�romotion o Full scale international public relations campaign: o Sponsor promotion via their own existing marketing efforts. o Additional promotion, support, and advertising time or space by broadcast sponsors. Corporate Marketing o Unique opportunity to capitalize on growing general interest sports activ- ity. o Ability to tailor powerful "neighborhood" marketing plans to entire Florida marketplace. o Almost full two -week promotional event. o Extremely cost effective. . 0 3 ft Feb. 20 ValenciA-Caracas, Venezuela Point -to -Point Rate i15 miles Feb, 21 Caracas, Venezuela Circuit Race 70 miles Feb, 22 Travel Day Venezuela-U.S.A. Feb, 23 Jacksonville, Florida circuit Race 100 miles Feb. 24 Orlando Circuit Race 125 miles Feb. 25 Orlando -Tampa Point -to -Point 'Race 1O5 miles Feb. 25 St. Petersburg -Tampa -St. Petersburg Team Time Trial Race 28 miles Feb, 26 St. Petersburg Criterium Rate 35 miles Feb. 27 Palm Beach Circuit Race 125 miles Feb. 28 Palm Beach -Miami Point -to -Point Race 85 miles TOTAL DISTANCE APPROXIMATELY. . . . . . . : . . . . . . . 788 miles Our race courses are different from other stage races in that we will rely mostly on Circuit Races...large courses of 5-10 miles per lap as opposed to the traditional format of only Point -to -Point Races. We will be able to provide the spectators and the media good accessibility to the event as opposed to the "Pass On ' or "Start'= and "Finish" views which most stage race events give the public. Our Circuit Races will use high visi- bility roads and streets in order to bring the race to the public. Our price list will be in excess of $150,000. 0 x 7 21 OCircuit Race Point -to -Point 0 I 87-836 11 I Mx-T-ED S L ATzs ca,ri bboAn Stria 'VAt.R CIA slll� CAitACAS Start VENEZUELA w41b 00000 0#4% FLORZDA,%% Gulf of v Mexico k► Caribbean Se.a 1 1 1 CARACAS VENEZI OO Circuit Race Point -to -Point SOUTH . At 1ar1t i c I OC40arl AMER = CA 9 G JJACKSON'Vt� Ll r r i i r r 1 r r r i ORLANDO .+ TAMPA %% PALM •�� BEACH 0 BOCA RATON FT. LAUDERDALE ' I MIAMI O Finish FLOAZDA Otilf of 114oi�tieo ST. PETERSBURG OO Circuit Race Bus Transfer Point -to -Point Race 0 _61 1 V M 11 MUTQH" M_RT Z The Race Director of the TOUR OF THE AMERICAS is a former two-time Olympian (1964 and 1969) and United States National Road Coach (1974-1977 and 1983). As a cyclist Martin competed in both North and South America and for several years in Europe. He has over one hundred career wins to his credit. As the United States National Coach he participated in the 1974 (Canada), 1975 (Switzerland) and 1977 (Venezuela) World Championships, the 1975 (Mexico) Pan Am Games, and the 1976 (Canada) Olympic Games. In addition, Martin has participated in a coaching and managerial position in the following major events: Coors Classic (USA/4 times), Tour of the East (Canada/l time), Tour of the South (Colombia/1 time), Tour of Costa Rica (1 time), Tour of Baja (Mexico/3 times), Tour of Jalisco (Mexico/1 time), Tour of Britain (England/1 time) and the Tour of Newfoundland'(Canada/1 time). Additionally, Martin has coached several trade teams including the top ranked G. S. Mengoni and Centurion cycling teams. Among the many riders Martin has worked with the standouts are Connie Carpenter (U.S./Gold medal 1984 Olympic Games and World Pursuit Champion in 1983), Steve Bauer (Canada/Silver medal 1984 Olympic Games and Bronze medalist in the 1984 World Professional Cham- pionships), and Rebecca Dau9hton (1984 and 1985 U.S. National Champion). Martin's experience spans over twenty-five years and countless events. His organizational experience comes from having worked with committees and pro- motions of major U.S. events, i.e. Olympic and Pan American trials and National Championships besides consulting for events like the Coors Classic. Breaking with tradition, Martin has created a new and innovative format of circuit and point-to-point races which will make the TOUR OF THE AMERICAS an exciting event for the public and a very competitive event for the racers. 4 0 0 En OE 44 CRP00 It is our intention that the TOUR OF THE AMERICAS become a strong step forward in the pursuit of greater world understanding. We believe that this is possible because: 1. The appeal of bicycling as a sport is universal; regardless of economic or social status. 2. Cycling represents the best of healthy, affordable, and practical recrea- tion throughout the world. 3. Cycling is common to all nationalities and cultures and is free of all political influence. 4. Cycling has been used by governments and educators to reach the youth of the world to promote strong anti -smoking and anti -drug campaigns. We believe that the TOUR OF THE AMERICAS will establish a new bridge joining the peoples of two great continents and will become an instrument for peace. 91 MERMAN BLANCO r. lh. W61 A) �� ERWIN M. VASQURZ, M.D. Tour of Florida Sports ftmiolions, Inc, 915 Middle River Drive, Suite 319 Fort Lauderdale, Florida 33304 Telephone. (305) 561.1022 Facsimile; (305) 561.8087 F�; 3 ■ i THE V►1GC PASS OCNT i+WASHINGTON auly 13, 1987 Mr. David A. Woodcock, Jr. Director Tour of the Americas Suits 319 915 Middle River Drive Fort Lauderdale, Florida 33304 Dear David: Thanks for your recent letter outlining the upcoming bike race through Venezuela and Florida. It was good hearing from you. I appreciate your writing and advising me of this innovative event planned by your organi- zation. I am confident that this race will do much to increase the friendship and understanding between Americans and Venezuelans. I wish you every success in this endeavor. Barbara joins me in wishing you and Joanne our very best. With warmest personal regards, sincerely, Go sh G ant f on MOW #1WA United Otates Omate WASHiNGTOW, DC 20810 July 7, 1987 David A. Woodcock, Jr. Director Tour of ploeida Sports Promotions, Inc. 915 Middle River Drive, Suite 319 Pt. Lauderdale, plorida 33304 Dear David: Thank you for your recent letters -- both the formal and informal versions. I applaud the goals of your "tour" and wish you and all the participants the very best of luck. Your event is tangible proof that the U.S. is strengthening its long-standing ties with Latin America. I wish you success upon the premier running of the Tour of the Americas. ' Sincerely, United States Senator BG/rmc Q %2- 5 Florida ,M"fffi1R# ~ �� i duly :91 1987 David A. Woodcock, Jr., Tour of the Anaricas 91S Middle River Drive, Fort Uuderdaleo Florida Dear 'David: Department of Transportation '"Alm bumf* am". W §UWWM Nt", U11"W. tau Miam. ff tw) ii 4%1 Director Suite 319 33304 U. 10. O ftWMV As the State Bicycle Coordinator 1 look forward to the TWR OF THE AMERICAS professional race series you are bringing to Florida during the last week of February# 1988. You have spy pledge to assist this event in any way that I can. It is my belief that the Tour of the Americas has the potential to draw significant media and public attention to the rising popularity of bicycle racing, and of bicycling activities in general. This is in keeping with one of the original ten goals of the Florida Bicycle Program, "to actively promote bicycle racing statewide". It will take a successful event of the caliber you propose to popularize bicycle racing alive in Florida. Based on our discussion, you will require all racers to use ANSI approved hardshell bicycle helmets during all training and event riding. We are making a hard push for bicycle helmets, and to have our "sports heron" wearing helmets in all photos taken will be vital to our program. We also understand that you will do your best to have at least one top rider, such as America's Tour de France champion Greg LeMond, work with us for a period of 1-2 hours to produce bicycle safety TV spots. We also understand that your sponsors, Mr. German Blanco of Valencia, Venezuela and Dr. Ervin M. Vasquez, of Fort Lauderdale, Florida, will be assisting with the development of bicycle education programs. This sensitivity to the comprehensive needs of bicycling programs in Florida is most appreciated. The public safety effort you are proposing will go a long way toward gaining significant community backing of your event. For the long term growth of your annual race, such efforts will build lasting goodwill. We have already discussed the significant past disappointments Florida communities have had with race and tour promoters that have pulled out at the last instant. Based on our meetings, I an reassured of your long term financial and professional commitment to having the Tour of the Americas become a major success. You have ass fine team. We wish you the very best. ly, Dan Burden cc: Distribution State Bicycle/Pedestrian Coordinator W st/Distrtct Coord., Bicycle Clubs, Bike Dealers 13 A 0 0 A _ i-�.�.a��_� ar�1L". �� r•c ire ..�>�_��'4�—r'— #I�.��+;y..t.•_� srt.,:ac cNi:� �'- :.�.:d�`ri�i�f H office of " city MA3 July 15r 1987 Mr, David A. Woodcock# Jr. Tour of Florida Sports Promotions, Inch 915 Middle River Drive, Suite V 9 Fort Lauderdale, FL 33304 Dear Mr. Woodcock: Your June 13th letter to Mayor Robert Ulrich regarding the proposed "Tour of the Americas" bicycle race during the last week of February 1988 has been referred to me for response. This race sounds very interesting and one in which I hope we can participate. We have had several bicycle races in our City which have received favorable media attention and spectator interest. I would anticipate that your proposed race would also be well received. Our City will be celebrating its Centennial in 1988, and there are many • events being planned. Therefore, to assure proper coordination, we will need to know your specific plans and needs. For example, will any streets need to be closed and secured. If so, the expenses for Police services, clean up, etc., need to be addressed. Please contact Mary Ann Davis in the Recreation Department of our Leisure Services Agency who serves as the Co -sponsored Events Coor- dinator. You may contact her at (813) 893-7494 or write to her as follows: Ms. Mary Ann Davis 1450 - 16th Street North St. Petersburg, FL 33704 I hope your planning efforts are successful, and we can share in the excitement of this event. Sincerely, Robert �P.bering City Manager RDO:lm cc; Robert L. Ulrich, Mayor Don Brannon, Deputy City Manager for Leisure Services Mary Ann Davis, Recreation Department Cary of St. Potert urp Post Otbcu Sox 2842 M. Petersburg, Flonda 33731 Counct•Mertapor Qgmnment T0PhWW' (813) 89� k a i r A R t x o O mrf Caracas # dunlo to 1987 AMAS s ALA .%Aor German Blanco Romoro President# Direccidn General Tour de Lae Americas Eetimado senor: NUESTItb__ ARCHIVC_e__CC-•065. _ Hemos recibido con alto agrado, su comunicaci6n del 25-05-87, en la cual nos dan a conocer la fecha, paises in vitados, caracterfsticas y condiciones del Tour de Las Americas y la aprobaci6n de la U.C.I. y en la cual nos ofrecen la oportu nidad hist6rica de organizer dicho evento. E1 Directorio de esta Federaci6n, inmensamente - agradecido, acord6 conceder el permiso requerido y a la vez so- licitar de la Direcci6n General del Tour, una reuni6n en ese Es tado, el dia y*la hors que ustedes Crean conveniente, para tra- tar todo to relacionado con tan magno evento deportivo del ciclis mo mundial. No siendo otro el motivo de la presente, nos rei- teramos a sus gratas 6rdenes, Antonio "Aarzglez ario Gene ai AG/ers.- ae muy atentamente, 4Arma ndoo Uztariz Presidente Wretana Velddromo "TEO GA►P$ILES" .14 Vega • Carew r Telf.: 442,84,86 l_5 . CONFEDERACION PANAMERICAM DE CICLISMO Funlid8 8i;24 de Septlombtf do 1022 - Athisda Ala PI&C, y a 1a UAL C IRCUUA_It DEt CONFEDERACION PANAMeRICANA DE CICI!ISMO. PARAt FEDERACIONES AFIi!IADAS. OBJETOt Lb OUE SE EXPONE, FECHA: 16 DE JU4IO DE 1.987 Lo Confederaci6n Ponamericano de Clelismo considerando to gran importancia quo en beneficio de nuestro deporte trae consigo la realizaci6n del TOUR - OF THE AMERICAS; evento a efectuarse on Febrero; (20 al 28) de 1:988 entre Venezuela y los Estodos Unidos de Norteamerica (Florida); decide come en - efecto to hoce; dor su oprobaci6n y apoyo al mismo= al tiempo que invite a todas loos federociones de poises que conforman esto Confedereci6n; a pones se en cont6cto con los organizadores de este evento pare que estudien las• posibilidades de sus respectivas participaciones con to major de sus ciclis mo; asi coma de darle gron apoyo y publiciddo en sus respectivos estodos: Entendemos esto nueva pruebo come un esfuerzo extroordinario que acerco y une a nuestros poises hermanos a trav6s del deporte m6s universal; realz6_ dose en esto ocasi6n al contar con to presencia de los mejores corredores de nuestro continente; de Europo; Asia y Australia. Este Tour; denominodo par sus organizadores Como 112A VUEL`TA POR UA PAZ"; - resolto el sentimiento de apoyo y esperanza de nuestro continente por to-- grar to paz y to felicidad pare nuestros pueblos. Par todas estas rozones; que han side norte de esta Confederaci6n; hacemos nuestro 6sto iniciativa y estamos seguros que en coda pots y en coda fede- roci6n; recibir6 el mismo apoyo y colaboraci6n. Atentomente; Par laL anfederaci6n_Panamericano de Ciclismo: 9 �lrcr.�k� Armando Ustariz (i".'- Presidente. Vel6dromo "Teo Cepriles Ls Vega. Caracas • Venezuela Apertado NO 2317 -Telex 26404, 16 H 11 CONFEDERACION PANAMERICANA DE CICLISMO fundidai Ili 24 de Septiellitite de 19 2A1iiifi6A a IS F A AA V s Ib U tA, Caracas; 02 de Junla de 4987 Senores: ?OUR OF THE AMERICAS6 91S Middle River Dr. Suite Me Fort i!cudefdole Florida; 33SO4 U.S.A. Distinguidos Senoress Uo Confederaci6n Ponamericano de Ciclismo, cumpliendo con su mayor aspiroci6n quo es; no solamente el fomento del desarrollo ciclistico coma deportee sino quo odem6s busca la uni6n; cooperaci6n y hermandad de todos los poises quo - conforman esto Confederaci6n, oprueba con especial ogrodo y emoci6n; eso idea ton extroordinario coma es la de realizor el Tour Of The Am€ricas on Febrero de 1.988, y por primers vez entre dos poises; Estodos Unidos de Norteamerica (Florida) y Venezuela. Este evento, quo habr6 de constituirse coma la mdximo competencia quo se rea- liza cumpliendo esos objetivos; se realza a6n m6s con la participaci6n de los mejores corredores y equipos de nuestro continente; de la vieja Europa; de J_ p6n y de Australia. Para to Confederaci6n Ponamericano de Ciclismo; cuyos objetivos son; repito; el fomento y desarrollo de esto activided; llamodo a convertirse en el deper- te del Siglo XXI; es motivo de gran satisfacci6n no s6lo aprobor esto comp e-- tencia; sino adem6s brindorle todo su opoyo y colaboraci6n, actitud que en el 6nimo de todos nuestros representantes a nivel de zonas y en los distintos - poises ofiliados a esto Confederaci6n; estomos seguros to ver6n con el mismo inter6s a igualmente la respaldor6n, y queerdn hacerse porticipes de la misma; no solamente con la presencia de sus mejores representantes y corredores; si- no que tombidn, on un futuro inmediato; aspiror6n a convertirse en sede del - Tour Of The Amfiricos; yo que como to hemas entendido; coda ono; los lugares - de inicio y finalizeel6n del mismo; ser6n distintas ciudades en diferentes - poises; paro lograr el objetivo de consolidar un lazo de un16n sin distinci6n de todas las Am6ricas. Velhdrmmo "Teo Capriles",1A Vega, Caracas - Veneaeela Apartado NO 2317 * Telex 2(". /2 87- a 0 o s F7_-e s CONFEDERACION PANAMERICANA DE CICLISMO undada *124 rse Septieftre to 1029 _ Afllisda a 1a fA.A& y a 1s UAL Pop otro paptsj es important& destee6p quo to Ce0oderaei6n Panomepleana de clelisrro,° at respoldor y apayor a Soto competeneio; to eansidepa eaeo an - esfuerzo do todo to gente ligoda a esto depopte moraviltosa; papa ayuder on to geon y noble tareo quo realizan tos gobiernas de to regi6n; papa tratar de conseguir un vineulo de confraternidad, quo vayo on favor de to paz que= buscamos papa nuestros poises hormomos, y que con este tipo do intercambio depoetivo donde participan todas estas mociones,, sin diferencia algunap Carl sigan do to comunidad mundiol todo el r�espoldo quo se r•equiera pora clean-- zor los objetivos quo se ham trazodo. Pop' todas estas razones estomos enviondo copies de esto correspondencia a todos las federaciones ofiliodos.a 6sto Confederoci6n; a objeto de sol,ici-- torles quo a partir de esto fecha; incluyon en sus colendorios de competen- cias, to quo hobr6 de ser no solamente un evento de mdximo importoncio cl- clistica como to estamos apreciando chord; sino quo to conceptuomos como un looble esfuerzo de integraci6n jambs intentado. Al reiterarles nuestro apoyo y outorizact6n para la realizact6n del Tour Of The Am6ricas; les deseamos el mayor de los Axitos en el.mismo. Sin otro particular a quo hater referencia. Atent te; rawndo Ustariz IZ4 c.c. Miembros del Comite Ejecutivo. Directores de Zonos. Comisi6n T6cnica, Federaciones Afillodas. Archivo. Vel4dromo "Teo Caprilei ', La Vega, Corsica@ e Venezuela Apartado NO 2317 • Telex 200. 87-83 : 1W W August 27. 1987 Mr. Aurelio E. Perez Legislative Administrator Office of the City Manager 3500 Panamerican Drive Miami, Florida 33233-0708 Dear Mr. Perez: Re: Tour of the Americas The initial running of the premier cycling event in the Western Hemisphere will take place from February 20 to February 28, 1988. With over one hundred of the greatest cyclists in the world competing, including Greg LeMond the only American ever to win the Tour de France, the TOUR OF THE AMERICAS will begin in Valencia, Venezuela and finish in Miami ten days later. During the nine -stage race, the racers will proceed from Valencia to Caracas in Venezuela, be airlifted to Jacksonville in Northern Florida, and after races of various kinds throughout Orlando, Tampa -St. Petersburg and West Palm Beach, race to a finish in Miami. With over $150,000 in prize money being offered, the TOUR OF THE AMERICAS promises to bring to Miami the beginning of a new era in cycling interest. Both national and international television exposure will present a superb picture of the new Miami. We thank you for this opportunity to asist you in your role as leaders of the Miami community. Sin4avi ly, 0" .00dcock, Jr r DAW0.BST Enclosures Tour of Florida Sports Promotions, Inc, 915 Aliddle River Drupe, Suite 319 Fort Lauderdale, Florida 33304 Telephone; (30') 561,1022 Facsimile; (305) 561,8087