HomeMy WebLinkAboutItem #54 - Discussion Itema
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CITY ~ OF MIAMI, FLORIDA
INTE~'I~FFI~~~•. MEMORANDUM ~ '
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Iv~u vr.t ~.~ t'i 1J~ ~ n
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To. Cesar Odio oATE~ Janaury 21, 1988 FILE.
City Manager
SUSIECT~
Agenda Item
February 11, 1988
FROM: • REFERENCES:
Xavier L. Suarez
Mayor ENCLOSURES:
As per the attached petition please place on
the Agenda of February 11. 1988, a Personal
Appearance by Mr. Waldo Perez regarding the Queen
of the World Pageant.
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jtgitla tteQ N~tuuda
assn
QF THE WORLD
• evsnvESS ~oMOrnoN AND TOURISM
• oov~xav~ T>~ woRID v~- s~-TEU.nE
• goo r~m,uor~s oi: ~EwERs
• GREAT SNOW Wli~I p~VATIONAL SEARS
• MOST BFAtTI'Q~JL GARS OF'ItR: WORLD
'QUEEN OF THE WORLDr b a oorroepfion for ~
promotion • trade and brininess activities - to the City, state and
oorutry where the program wpl be Held. The coal b to promote
bersirtess, increase tourbm and to cxeate a close rebtion and getter
understandk-g among the Host City and the people of the World.
~ a P ~p p~ gt~ng end m0livathg the people Of the
Untied States, Lath Arnerket; Europa. Canada and other areas of the
World to visit the Country and the Host City we have the beckkrg of
the Tebv9sion. the Satelpbs and the i ~ ~ v~
World. Other sknper programs akeady
'QUEEN OF THE WORLOr'Reina del t~fundor b Unique
~ ~ ~ ~ ~ Bee~ties their~oo n>r~ in'QUEEN OF
schedoledto repre~enang
THE WORLD at a series of everts and finale Pageant.
A prknary objec4iire of the Pageant b to beam the beauty d the
parddparns and beauty of the state and the Host City tD the World.
ft reactres out b Deplane the Merest of mSiorrs inside the country
and more then 700 Mlilpor>s of televiewers h the World.
p~ cap for Two Hours telecast. Two Hotu of which a significant
amo~ud of time wpl be devoted to attractiorra of the Host City. To
dsplay to the work! a oomRxrr~ty alive, clean and vfgorais_ a
baetttif~ dty pbyhg host to baeutiwl young women.
The Pageantvrpl atradtoihe Host Cltyttwusarxffioftioudstaandwip
~ theooet do the country, State. Region Host Cay d antidpated
broadcast exposure indthercitiea,oountfee.alatesorcowrtriea~ne
tD bB OOmputed On the barb dconwnercbi tknethe Brun wotdd nut
krto ndliwra of dopers.
The Telecast b h 6+glieh and Speurbfr ~ Stars.
extraordinary artistic Show with Mematiorrel
The Smib d Lath Mterica and her beeutlealhe SmAe of Europe and
her besutbe and the Srrrie d the rest of the World and her beauties.
interwoven wph the bearilieaand e~adlement of the State and Hoet
city wiM win mends and ~ t
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"REINA DEL MUNDO"
• PROMOCION DE NEGOCiOS Y TtJRISMO
• CUBRiENDO EL MUNDO VIA SATELJTE
• 700 MIt1,ONES DE TELEViD~
• GRAN SHOiN CON ES ir~"rERNACIONALF.S
• LAS MUJERES MAS BEi1AS DEL MUNDO
"REINA DEL MUNDO" es bbica y primariamantt una concepcibn de
promoei0n intemacionN de npocios psra la Ciudad Anfitriona. EI objedvo
es promocionar nuevos neoocia, intercambios comerciales y aumantar N
turlrm0 hacia N i-ea, Craafld0, a la vas, YM ertrecha rNacibn y major
en»ndimiento antra N pueblo de la Ciudad Anfitriona y les
puebles del mundo.
Como paw principN pars atrau y motivar a les pueblos y turf:tar de
Estados Unidor de AmMica, Amirica Latina, Europa. Canada y otras item
dN Mundo a visitar N pals y la Ciudad Anfitriona utilisaremos la TNevitibn
y las Mir BNlas Chivas dN Mundo. La principal mire a exponer N Mundo
las atnociones turisticas y naturdes dN palr, la npibn u Estado y las de la
Ciudad Anfitriona o Sede dN Certamsn ... Una Ciudad viva, limpia y vigorow.
una beliisima Ciudad qw rscibe con amor a las Mujeres mar 6Nias dN Mundo.
Otros proOraenar similares lain demostrado ioudmente fa Aran vNfa de estr.
"CUEEN OF THE WORLD" 1"Rains dN Mundo") er Unko.
Presentarema a 85 bNlas jbv«NS, qw represer+tando a su: respectivos
pafsar de today panes dN Orbe, campetirin en N Certamen, qw consta de
varies evantae y un pran final de Coronaci0n.
EI objetivo principN dN Certamen es servir Como vehtculo de atrsccibn
turtstico, proyeetando las excepciondes y unicas bNlesa: dN iroa, a:f Como
la simpath y atractives de las participantes a una sudiancia aproximada de
700 miilone: de personas.
EI eertimen time una Duraci8n de Dos Horn. Dos Horan, de ias coda un
importance ssprnento de tiempo es dedicado a far atraaiones turfsticas d• la
Ciudad Anfitrions, EI proprama esti especidmente direnado pare captor N
incerb de Millona d• televidences dentro del pals y mb de,700 Milloner de
tNavidentes en lode el Mundo.
La transmisibn es en idioms Ingib y Espanol con un Extrsordinario Show
Artfstico, en N qw fiQuran Estrella: de renombn incemacionN.
"QUEEN OF THE WORLD" atraeri, sin dada d~una, a la Ciudad
Anfitriona a miles de lutists: y produciri mils de 10 Millones de Dblar+e:
d area.
Si N Costo d Estado, Entidsd Repiond o la Ciudsd Antitriona per la
pubficidad tNavisiva ds los mismos proyectsda hacis otros pafses, rspiones o
ciudades fuera computada sobre la base de tiempo comercid la sums pssarfa
de millones de dblares.
"'REINA OEL MUNDO"aUnico.8rinda degrfa,esparcimiento, fNicidad,
deseo de vivir. "REINA DEL MUNDO trae turistas, mb inOresae, scenes a les
pueblos y promuew npocios.
La Sonrisa de la Amirica Latina y sus bNlas mujeres; la Sonrisa de Europa
y ws manvillosas mujerer y Is Sonri:a dN recto del Mundo y sus hermosss
mujera, intatcambisdas con lac bNle:as y lac strscciones excitances dN
Pale y la Ciudad Anfitriona les griarM ami~q y resultados positives.
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PROMOTING TH
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QUEEN O.
IiAailinE Address: P.O.
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~ PROMOYIENDO A TRAYES DEL
lTDO LAS ATRACCIONES T URISTICAS
DEL P~IIS SEDE DEL CER TA MEN
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WOR1-D
OUGH OUT TSE WORLD
4CTIONS OF TSE COUNTRY,
' THE P~IGEANT
HE WORLD BEAUTY PAGEANT
)X 350005, MIAMI, FLORIDA, 33135 USA.
• u~s.r~uaE~s
MAS BEI1~S DQ. MUNDO
. c>~xs~ow
C~O~N pFS'IREilAS
L~ i ~ [l~~e'~CIQt~IfLi.-7
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THE PRESIDENT AND EXECUTIVE
DIRECTOR OF THE 'QUEEN OF THE WORLD'
As pres'~dent and exewtive director of
the contest "Queen of the World", Mr.
Waldo Pbroz-Pdres has wined rwmerow
scdeim: and much following throu~-
outthe five continents. "Queen of the
World" is nowsdays a much desired
program due to its different types of
presentations; different from snything
thst is known, end also because of its
greet artistic show of greet international
value,
Wddo P6rez~Pbres wss bom in Cubs.
He studied law in the University of
Havens, however he did not firiah his
career bscsuse he was attracted by
journalism and public reistiora. He was
very young when he graduated from the
Professional School of Journalism,
Msnuel Mlrques Sterling, in Havana.
He pubeished several mspa:ines, such a:
"Estreliss ds AmM~igl", "Artistaz Con-
tinentNes", and '•Caneiolandir'. These
were distributed in Latin Antaricsi,
especislly in Venezuela by the publishing
company of Arnnsndo de Armes.
To ha credit ere the following:
Critic, interviewer, and d~tricai end
radio canmentator of the newspaper
"EI Pais" and of the msgatine "EI Pat:
Grp"; Dinsctor of the "ACRI" (sn
organization of Cuban joumali:tsl;
pr~odut:ar and suthor of various radio
soap operas trarKmitted by the famous
"CMBf=-Rsda Sales", end director of
comedies for " CIIAB[f''' for many Years;
theatrical producer end T. V. represen-
tative, he was several times associated
with the fsmous agent Benito Silva.
He lives in the United Steles of
Arn~ics since 1961, where he has
distirquished himself ss s writer and a
journalist. Ha has been the editor for
many Years of the weekly newspaper
"Spotlight International"; he directed
the weekly newspspar "La Vanlsd", of
San Juan, Puerto Rico in 1969, end he
P~tiY ~recb the "Nuevo Disio de
Miami, which a publahed in the city.
In 1979 he wastlirector of the News
and also sndwrman of TV Channel 51
"Video ~" in Miami. He also
participstad as dinsctor and exewtiw
st the beginnings of Charene123 in
Miami, Fi. when the journalist Josh A.
Lopes was president
He K presently exeartive producer of
the beauty p~tr "Mae Latin Ame-
rica" end "Miu Lstin USA". He is s
member of the board of director: of
"Lions International", in Mismi, Florida.
H• is also an honorary member of the
Lstin Chamber of Commwce in the USA
end hs does a tnemendora job pranoting
tourism and developing doser reladorw
amongst all countries throw the
.'Chamber of Tourism of the Americas",
which he presides over.
~~-i59.•1
EL PRESIDEIVTE Y DIRECTOR EJECUTIVO
DE `QUEEN OF THE WORLD'
Como prosidente y Director Ejecutivo
dN Certamen "REINA DEL MUNDO"
1"Queen of the World") el Sr. Waldo
PMbz~Pirez ha logrado numerosos bxitos
y:impatizantes en loe Cisco Continentes.
.'Queen of the World" es hog por hog un
programs may cotizado, grscias a su
presentacibn diferenta de cuanto se
conooe y s w gran Show Artf:tico, de
Oren vd (e internaciond.
Waldo P6res.Pdrez necib en Cube.
CursO astudiae ds Derocho en Is Uni-
versidad de Ls Habarw, no findizendo
to carrora ya qua se sncsminb hscia el
periodismo y Ia publicidad. Muy jovsn
se gradu8 en la Escuda Profesiond de
Poriodismo Manua! Mirqua~t Sterling,
de u Habsns. Dirigib varies rwri:tas ..
cano "E:$ellsl~ de Amirica", "Artistes
Continentales", "Cenciolandie", etc.,
qua s• distribu~en en le Am6rica Latina
Y, preferantementie, en Venesuela por .
la Agencie de Publipciones de Armando
de Annas.
Crttico,~entrevistsdor y comentarirta
redid y testrd ds1 diario "EI Paf:" y del
magazine "EI Paf: Gr~fico"; Diroctivo de
la "ACRI",1"Agrupacibn de le Crbnip
Redid Impress"), organizacibn de
periodistas cubanos; productar y solar
de varies radionovelas, tr~tsmitidas por
Is fsmoa CMBF-Radio Sdas, cuyo
cuadro de comedies dirigiEi pot macho
tiempo.
Productor teetrd y representante
srt~:tiro, e:ocisdo en varies oportunids-
des d fsmoso empresario Benito Silva.
Viw en loe Estsdos Unidos ds
Norteamerip deeds 1861, donde :e
ha dastscado Como escritor y periodista.
Edits deeds hsce si4os el seminario
"Spotlight Intemsciond"; dirigi6 el
semanario "La Verdad", ds San Juan,
Puerto Rico, an 1989, y dings el
"Nuevo Diario de Miami", qua a publi-
cs en esa Ciudad.
"Andaomisn" del Cand 5t en TV. de
Miami, de "Video Productiora".
Tsmbisn psrticipb Corso directs y
ejecutivo en Ios inicios del Card 23 de
Miami, ~ cage empress presidf~ el
periodisb Jost A. Lopez.
Actualmente es productiar ejecutiro
de los Certfinenes ds Bellew ''Miss
Latin Ambrica" y '.Miss Latin USA".
Es Miembro del Bosh de Oirectares del
.'Lion: International", cN Miami, Flari•
ds; Miembro Honorario de le Ciitnara
Latins de Comercio de loe E.E.U.U. y
desarrolis una gran labor de Promocibn
turf:tip y de acercamiento de lo:
pueblo: d frente ds Ia "Cimara de
Turismo de lee Amdricss", qua preside,
+~e-iss,•/
En 1878, tus Oinsctor del Noticiero y
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COVERING THE WHOLE WORLD
Yia Satellite
Contestants of each Country • Participantes de cada pais
ARGENTINA AUSTRALIA AUSTRIA 6AHAMAS BARBADOS BELGIUM
BEIIZE BERMUDA BOLIVIA BRAZIL BRITISH VIRGIN ISLANDS CANADA CAYMAN ISLANDS
CHILE COLOMBIA COOK ISLANDS COSTA RICA CURAGAO CYPRUS DENMARK
DOMINICAN REPUBLIC ECUADOR EL SALVADOR ENGLAND FINLAND FRANCE GAMBIA
GERMANY 616RALTAR GREECE GUAM GUATEMALA HOLLAND HONDURAS HONG KONG
ICELAND INDIA IRELAND ISRAEL ITALY 1APAN KOREA LEBANON LUXEMBOURG
MALAYSIA MALTA MEXICO NEW ZEALAND NORTHERN MARIANAS NORWAY
NEW GUINEA PANAMA PAPUA PARAGUAY PERU PHILIPPINES POLAND PORTUGAL
PUERTO RICO REUNION SCOTLAND SENEGAL SINGAPORE SPAIN SRI LANKA TAHITI
THAILAND TRINIDAD Z TOBAGO TURKEY TURKS A CAICOS URUGUAY USA
US. VIRGIN ISLAND VENEZUELA WALES YUGOSLAVIA ZAIRE
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Rei~ta deQ (~tuuda
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OF THE WORLD
~~ -
PROMOTING THROUGH' OUT THE 1PORLD~
TSE TOURIST ATTRACTIONS OF TSE COUNTRY,
HOST OF TSE PAGEANT
• QUEEN OF THE WORLD BEAUTY PAGEANT
Mailing Addrea: P.O. BOX 350035, MIAMI, FLORIDA, 33135 USA.
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ReiNA d~tN(a~Kde -- -- -
e ~„' X01 SW 2~ AVE. (Spite 6S5) • MIAMI FLORIDA • TELEX 153601 CAMACOL _
M~iliry Addrett: r.0. Bos 350035. Miuni, F1. 33135 USA - bone (30S) 5416440 .
OF THE WOA~~ '
SALUTE TO THE WORLD
• BUSIIVrESS PROMOTION AND TOURISM
• COVERIIVG THE WORLD VIA SA'I'EI.LTfE
• 700 MII110NS OF ~ '
' • GREAT SHOW Wl'I~-I ~~TI'ERNATIONAL STARS
• MOST BEAUI'I~JL GQtLS OF THE WORLD
"SALUTE TO THE WOP.I.D" is primarily a conception for international promo-
tion =trade and business activities- for the City, State and Country whe-
re the program will be held. Ttie Goal is to promote business, increase
tourism and to create a close relation and better understanding among the
Host City and the people of the World.
As a principal step in attracting and motivating the people of the United
States, Latin America, Canada, Europe and other areas of the World to '
Vfsft the Country and the Host City we have the backing of the Television,
the Satellites and the Most Beautiful Girls of the World. Other similar
programs also have proved our value. "QUEEN OF THE WOkL,D" is UNIQUE.
85~BEAUTIES FROM ALL THE 'WORLD
We will be presenting 85 Beauties from All Over the World that are sche-
duled to participate representing their Countries in "QUEEN OF THE WORLD"
at a aerie of events and the finale Pageant. ,
A primary objective of the Pageant is to beam the beauty of the partici-
pants and beauty of the Country, State and the Host City to the World.
It reaches out tv capture the interest of Millions inside the country and
pore than 700 Millions of televiewers in the World
REINA DEL MUN001 RA/NHA DO MUNDO • RE/NE DE MONDE I KON/GIN DER WELT ' /
'8'-159:/
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• ReiNA dtt Nlaa~fa
• uee n
OF THE WOA~Q
70t SW 27 AVE.. (Suite 655) - MtAMI~ FLORIDA • TELEX 153601 CAMACOL
M~iini Addreu: l.O. Bas 35003S, ili~mi, E7. 33135 USA - l6ooe (30S) 541.6410
COMMERCIAL. ~ TIME: MI~LLIONS• OF DOLLARS
Plans call for a Two Hour telecast. Two Hour of which a significant amount
of time will be devoted to attractions of the Host City. To display to the
Norld a community alive, clean and vigorous... a beautiful City playing
host to beautiful young women.
The Pageant will attract to the Host City thousands of tourists and will
produce over lO~Millions Dollars for the area .
If the coat to the Country, State, Region or Host City of anticipated broad-
cast exposure in other cities, counties, states or countries were to be com-
puted on the basis of commercial time the sum would run into millions of
dollars.
TELECAST IN FOUR. LANGUAGES
The Telecast will be in Four Languages: English, Spanish, French and Por-
tuguese with an extraordinary Artistic Show with interactional Mavie and
TV stars.
Representatives of the industry.. Commerce and Tourism had requested fyom
our organization the program because they wish to participate in the promo-
tion of this Project.
PROMOTION OF~HOST CITY IN EACH COUNTRY
Ia each of the participating countries, during the selection process, expo-
° sure to the destination of the Pageant is giving in the press and on tele-
vision.
Primp time frao•B:PH. 10 PM. on Network in USA (egiivalent to s15 million
in ad time) with a viewing audience of 65 millions.
In addition, telecast by satellite to 85 countries with a viewing audience
estimated of 700 million. National companies are the principal sponsors of
the telecast.
RE/NA DEL MUNDO • RA/NHA DO MUNDO • REINS DE MONDE I KONIG/N DER WELT I
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u e e n 701 Sly 27 AVE..(Soite 6SS) • MIAMI, FLORIDA • TELEX 1S36o! CAMACOI.
M~Iiaj Addrd~: ~.0. sos 3S002S, Yi~mi, FL 3313S Z)SA - l6aoe (30S) S4I~440
OF THE WORLD
• THE SMILE OF THE WORLD
The Smile of Latin America and he.r beauties, the Smile of Europe and her
• beauties and the~Smile of th¢ real of the Warld and her beauties, interwo-
ven with the beauties and excitement of the Hoat City,~State of Country
will Win friends and brings Positive Results.
RE/NA OEL MUNOO 1 Rl1/NHA DO INUNDO ~ RE/NE DE Ii10NOE I KONIGIN OER WELT ?
pages . .
. PROMOTIONA! CAMPAIGN
1. PUBLICATION AND DISTRIBUTION OF BROCHURES
30,000 brochures will be ready soon after funding is con-
. firmed. They will be distributed through travel agencies,
airlines. hotels and Embassies.
Z. PUSlICATION ANO DISTRIBUTION OF POSTERS
They will be distributed in the same manner as delineated
above.
3.•~ MAILING OF PRESS RELEASES
Press releases will be issued from time to time and will
•• be mailed to local, national and international publications
and tourist oriented magazines. •
4. APPEARANCES OF COMMITTEE MEMBERS ON RADIO AND TV
_„
Members or our Board of Directors will appear on TV and
Radio Talk Shows.
5. 'PU6lIC SERVICE.ANN~ MENT~•ON RADIO AND TY
Key TY and Radio stations will be provided with pre-recorded
promotional spots.
_ 6. PAID ADVERTISEMENTS IN NEWSPAPERS BY CONTRIBUTORS
Ma3or contributors aill pay for special ads prepared by their
advertising agencies to promote the event.
7. 6ROTHERHOOD LUNCHEON ANO•PROMOTIONA! KICK-OFF•
- The luncheon and kick-off event will take place at a mayor
- restaurant. Media representatives will be invited together
• with community leaders. Press kits, brochures and posters
wfll be distributed.
.
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THE PRESIDENT
AND EXECU`I'1VE
DIRECTOR
Waldo P~res•Pbrez was bom in Cube.
He studied Isw in the University of
Havana, however he did not finish his
career because he was arnacted by
journalism and public relations. He was
very young when he graduated from the
Professional School of Journalism,
M~uel Mgrquez Sterling, in Havens.
He published several magazines, such as
"Estrollas de Am~rics", "Artistes Con-
tinentales", and "Canciolandis". Thesc
were di:tributed in Latin America,
especially in Venezuela by the publishing
company of Armando de Armes.
To his credit are the following:
Critic, interviewer, and theatrical and
radio commentator of the newspaper
"EI Ps(s" and of the magazine "EI Pals
GrBfico"; Director of the "ACRI" (an
organization of Cuban journalistsl;
producer and author of various radio
soap operas transmitted by the famous
"CMBF•Radio Sales", and director of
comedies for "CMBF" for many years;
theatrical producer and T. V. represen-
tative, he was several times associated
with the famous agent Benito Silva.
Hs lives in the United Steles of
Ameria since 1961, whero he has
distinguished himself as a writer and a
journalist. He has been the editor for
many years of the weekly newspaper
"Spotlight Internatlonel"; he directed
the weekly newspaper "Ls Verdad", of
San Juan, Puerto Rico in 1969, and he
presently direct: the "Nuevo Diario de
Miami, which is published in this city.
In 1979 he was director of the News
and also anchorman of TV Channel 51
"Video Productions" in Miami. He also
participated as director and executive
at the beginnings of Channel 23 in
Miami. FI.
He is presently executive producer of
the beauty pageants "Miss Latin Ame•
rice" and "Miss Latin USA". He is a
member of the board of directors of
"Lions International", in Miami, Florida.
He is also an honorary member, of_the .
Latin Chamber of Commerce in the USA
and he does a tromendous job promoting
tourism and developing closer relations
amongst all countries through the
"Chamber of Tourism of the Americas",
which he presides over.
--
IS
~8-159. •
• /.11 .~
.^~
COVERING THE WHOLE WORLD
TTia Satellite
Contestants of each Country • Participantes de cada pass
ARGENTINA AUSTRALIA AUSTRIA BAHAMAS BARBADOS BELGIUM
BELIZE BERMUDA BOLIVIA BRAZIL BRITISH VIRGIN ISLANDS CANADA CAYMAN ISLANDS
CHILE COLOMBIA COOK ISLANDS COSTA RICA CURACAO CYPRUS DENMARK
DOMINICAN REPUBLIC ECUADOR EL SALVADOR ENGLAND FINLAND FRANCE GAMBIA
GERMANY GIBRALTAR GREECE GUAM GUATEMALA HOLLAND HONDURAS HONG KONG
ICELAND INDIA IRELAND ISRAEL ITALY JAPAN KOREA LEBANON LUXEMBOURG
MALAYSIA MALTA MEXICO NEW ZEALAND NORTHERN MARIANAS NORWAY
NEW GUINEA PANAMA PAPUA PARAGUAY PERU PHIItPPINES PORTUGAL
PUERTO RICO REUNION SCOTLAND SENEGAL SINGAPORE SPAIN SRI LANKA TAHITI
THAILAND TRINIDAD ~ TOBAGO TURKEY TURKS ~ CAICOS URUGUAY USA
US. VIRGIN ISLAND VENEZUELA WALES ZAIRE
~8-159~I
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