HomeMy WebLinkAboutR-88-0685J-88-740
7/21/88
RESOLUTION NO.
A RESOLUTION OF THE MIAMI CITY COMMISSION
DECLARING THE CITY OF MIAMI'S RECOGNITION AND
ENDORSEMENT OF THE "WORLD 'S FAIR FOR MIAMI
1996" CONCEPT WHICH HAS BEEN PROPOSED BY
MIAMI RESEARCH INSTITUTE AS A UNIQUE AND
LASTING CULTURAL AND EDUCATIONAL EXPOSITION
REFLECTING MIAMI'S FIRST CENTURY.
WHEREAS, the City of Miami desires to be identified as the
location for a major Western Hemisphere exposition; and
WHEREAS, it is in the best interest of the Greater Miami
community to be designated by the Bureau of International
Exposition as a site for a registered universal category World's
Fair in 1996; and
WHEREAS, the City's endorsement will benefit private sector
interests in obtaining World's Fair designation;
NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY
OF MIAMI, FLORIDA:
Section 1. The City of Miami hereby recognizes and
endorses the "World's Fair for Miami 1996" concept, which has
been proposed by Miami Research Institute as a unique and lasting
cultural and educational exposition reflecting Miami's First
Century.
PASSED AND ADOPTED this 21st day of
ATTES :
L5,e� —
MATT IRAI, CITY CLERK
PREPARED AND APPROVED BY:
R BERT F. CLARK
CHIEF DEPUTY CITY ATTORNEY
RFC/bss/M763
lv , 1988.
VIER L. WAREZ, MAYOR
APPROVED AS TO FORM AND
CITY COMMISSION
MEETING OF
JUL 211988 ��jjr
RESOLUTION Nu. Ac7R-6fi5
REMARKS:
120
May 31, 1988
Mr. Cesar Odio,
Manager, City of Miami
Miami City Hall
Miami, Florida 33133
Dear Mr. Odio:
On May 19, Vice -Mayor Kennedy introduced a "pocket item", a resolution regarding the
support (non -monetary) for the project of the 1995-96 Miami World's Fair.
When I tried to get a copy of the resolution, I was told by the City Attorney's Office, that the
intent of the commission regarding the passing of legislation was unclear and as it stands,
what is on record is a motion to support. Apparently, the memo with a copy of the resolution
which Ms. Kennedy sent to the Mayor and other commissioners was not forwarded to the
Clerk's Office nor the City Attorney so they were not aware of its existence.
I have been told that the best method of adjusting the record is through your office
submitting a copy of the resolution to the Clerk, requesting the item be put on the agenda for
June 23, 1988.
John McDermott, the Executive Director of the County Mayor's Office has informed me that
county will adopt a similar resolution without any hesitation as soon as he can get a copy of
the City of Miami legislation. Howard Neu, Mayor of North Miami has also indicated passage
in his municipality as well.
We need as strong a resolution as possible. This, together with resolutions from the
remaining municipalities in Dade and others throughout the State, will become part of the
application, and will assist us in getting necessary funds and support from the State of
Florida.
I am very optimistic about completing an excellent application to the Bureau of International
Expositions in Paris, and receiving their registration for this event. I know that working
together, all of South Florida is going to share in the great benefits of hosting the most
successful World's Fair in contemporary history. However, time, at this moment is a
crucial factor.
With kind, friendly regards, I remain,
Sincerely yours,
CARLOS J. ORTIZ de VALDERRAMA,
President, Miami Research Institute
cc: Vice -Mayor Rosario Kennedy
John Gilchrist, Development
Miami World's Fair
'The World Together"
Miami's First Century. We invite the world to come to the "Sunshine
State". To help celebrate and reflect with us on the progress we and the
world have made through history, particularly in the last century. And to
view glimpses of what is in store in the next century.
The primary purpose of a World's Fair for Miami in 1996 is the unique,
profound and lasting cultural and educational experience for our citizens
and millions more throughout the World. The long-term residual
enrichments of civic pride and enhanced worldwide cultural and economic
recognition, along with the associated public improvements, will affect and
benefit generations into the next century. This opportunity to enrich the
lives of our citizens, and millions more, with a World's first category
exposition in an exciting and joyous exhibition of Man's progress and
future is available for study now for potential implementation in 1995, but
evaluation must move promptly or time alone will eliminate the
opportunity.
For visitors, the Miami World's Fair will provide the most stimulating,
entertaining, and cultural experience of a lifetime. For participants, the
Fair opens the World at the most centrally located and lE ading port in the
Western Hemisphere to the most responsive and the largest audience of any
exposition in modern times. This is the first such opportunity to host such
an event in this dynamic industrial and recreational city.
For investors, the Fair will generate the direct revenue to return all
investments at a minimum risk, with promotional and tax benefits as well.
For taxpayers, the Fair will be primarily financed by interested citizens and
corporations without major . burden upon federal, state, or local taxing
bodies. Permanent public improvements, such as parks or transportation
projects will, of course, involve government funding as they would without
the Fair.
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I. General Concept: A World's Fair of the first rank (a "registered
exposition") with official sanction of the Bureau of International
Expositions in Paris.
II Timing: From December 12, 1995 to July 4, 1996. It will be the first
World's Fair held in the Winter -Spring, ( our peak tourist season and best
weather.) It will coincide with the Centennial of the City of 1liami.
iII. Place: Metropolitan Miami. The geographic and transpor Cation
center of the Western Hemisphere and the city that offers the practical
resources required for a World Class Fair.
IV. Participants: In addition to major efforts by commercial and cultural
leaders of Miami, this event would require cooperation of major
corporations together with municipal and state officials, federal agencies
and international trade government bodies.
V. Purpose: The celebration of Miami's First Century is a goal in itself,
but the additional opportunities to reflect the wonders of the present and to
lead the public in preparing for the future carry obvious benefits.
As-s19s
3
VI. Details: Various interests are represented within the total concept of a
World's Fair in Miami. This presentation includes factors that are not
absolutely necessary for the Fair to succeed, but at this phase, there is no
reason to exclude them from evaluation.
A. Minimal Requirements:
1. 650+ Acres in site(s)
2. 180+ days of moderate weather
3. Total cost range $500-700 Million in 1988 constant dollars.
B. Cost Details:
1. Total Cost Estimate: Scope of Fair controls attendance and attendance
directly affects cost and revenue. Most attendance in Miami would come
from a primary maket made up of two segments. One, an established
tourist base and two, the extended local area. This area would include
sixty-seven counties in Florida, surrounding areas of Georgia,. Alabama,
Mississippi and Islands such as the Bahamas.
2. Penetration Ratios: The ratio of total attendance to primary market
population is a standard measure of success and is also useful in
predicting potential attendance for a Miami -based Fair.
C. Who is Developer?
For all U.S. World Fairs, the private sector has been the primary developer.
Governmental involvement has been limited to participation through
operation of exhibits or pavilions. New potential may be available for costs
apportioned to residual land and buildings through the Federal Urban
Parks Act. Previous experience in 13ond issue financing is also a potential
factor.
88-GS5 Y
D. Potential Financing: Six Basic Elements
1. Application. Usually by corporate good citizens and planning grants
from state and local governments.
2. Planning and Design. Usually by broadly-based corporate good citizens,
guaranteed by share of ticket sales; could be less than one percent of total
cost.
3. Front End Negative Cash Flow. Bonds guaranteed by irrevocable trust
fund that received substantial percentage of ticket and promotion sales
receipts, including advance sale; approximately ten percent of total cost of
Fair. These bonds could include Industrial Development Bonds issued by
the Dade County Industrial Development Authority, and other such
agencies in Florida and the United States.
4. Second- Tier Expenditures. Includes large part of construction cost,
approximately thirty percent of total cost, disbursed close to opening of Fair
and beyond, guaranteed by same irrevocable trust.
5. Incremental Operating Costs. Includes some sixty percent of total costs
and is paid from ticket revenue as received during the life of the Fair,
sponsors, promotional arrangements and licensing agreements.
V Associated Public Improvements. Not counted in cost of Fair. These
items include transportation systems, stadiums, urban redevelopment.
The public benefit and amortized life of these major capital improvements
extends beyond the time and the scope of a fair and independent financing
should be in place. :Zany such improvements are only coincidental in time
or precipitated by the Fair and would be completed eventually with or
without the Fair.
98-GS5 '_5
VII. Site Location:
A number of sites considered, the consensus seems to agree that a Bay or
Oceanfront location for the Fair is both the most natural location and the
only practical one. At present, preliminary investigations have centered on
the use of the Graves Tract on Biscayne Bay, completely owned by the State
of Florida, the City of North Miami, and Florida Board of Regents.
In any case, ample opportunity : ;: c ✓aluation cf- various design plans
should be given. Site analysis work description includes: detailed data
gathering and analysis, needs projections and program analysis,
identification of site needs, generalized concepts, budgets and schedules,
residuals, review and decision. Attached in Appendix 1 is a detailed
agenda for work description.
VIII. Why should we want a World's Fair in Miami?
In brief, the future of Miami will continue to be in its practiced role
as a major tourist and trading center. The same crossroads
location that finds the world's busiest Cruise Ship Port, the Airport
that lands more Airlines than any other in the World; a Trade Port
that dominates the Southern U.S. in activities; and just north, the
Space Port that directs and leads the way for our exploration. of
Planet Earth and Beyond. As world commerce continues to
increase, our reaching out through the medium of the World's
Fair will surely add to, even guarantee that appropriate attention
be paid to our marketplace by all the great trading nations of the
earth.
Miami will become more attractive not only to tourists and
visitors, but to many corporations, who participating in the Fair
will find the attraction to move or build subsidiaries here. The
Local Area and Florida's tax base will grow. And more
importantly there will be an increase of Corporate Good Citizens,
such as those in our community today to help sponsor local
programs thus lessening the burden faced by those businesses here
today.
8e—GHS 7
APPENDIX 1
Site Analysis, Work Description. (example of work required for BIE
application and necessary planning for successful event.)
1. Detailed data eathering and analysis: a primary aspect of this analysis
will be to investigate access and traffic circulation (including public transit;
by Fair opening, the Tri-County Rail should be operational) and to identify
potential traffic constraints to development. Since this is a critical aspect of
the project, a transportation consultant Nvill be employed to assist in the
analysis.
2. Needs Projections and Program Analysis. Based on a detailed program
being developed by the Fair Steering Committee, studies will be performed on
the spcci:ic land area ser-c:ccc and facilities which would be demanded by the
project.
3. Identify Site Needs. Functional interrelationships identified will be
translated to specfic sites to analyze how each site responds to the program.
An environmental specialist will assist at this point in assessing the
environmental impact and in describing the approval process. Special Site
opportunities will be identified, including beaches, lagoons, internal people
mover systems and other elements. And various off -site requirements will
also be identified, including, assessing transit, bus, and rail capabilities,
highway access, support facilities and related uses.
4. Qengralized Concepts. A land allocation strategy will be developed for
sites. In this process, the character of each site studied will be definded and
opportunities for incorporating unique site features and elements into the
Fair will be identified. This will provide the exposition with a better sense of
direction and identification and serve to establish clear guidelines and
criteria for the physical design to be undertaken.
5. Budgets and Schedules. These will be detailed in two parts: on -site and
off -site costs, including, site acquisition and preparation, project
engineering, infrastructure development, landscaping, ticket booths, guest
houses, rest rooms, parking facilities, roadway adjustments.
6. Residuals. A major impact of the Fair will be its effect on adjacent areas,
both during and after its operation. Because of this, the projects residuals
will be a primary input in the evaluation process and an important element
in the generalized plan. The Bureau of International Expositions is very
concerned as to the future impact of Fair residuals.
7. Final Review and Decision.
ss-68s
Resume of
CARLOS J. ORTIZ de VALDERRAIIIA
Education:
PhD. Candidate, (International Business Management), University of Miami
Coral Gables, Florida.
M.P.A. (Public Administration) 1986, University of Miami, Coral Gables
M.B.A., ( Strategic Planning and Statistics) 1985, ibid.
Certificate in Japanese Management Techniques, 1981, George Washington University,
Washington, D.C.
Certificate in Latin American Studies, 1980, Florida International University, Miami
B.A. (Political Science and History) 1979, Loyola University, New Orleans
Work:
Miami Research Institute, President; 1985 to Present.
Villa `Vest Estates, Vice President of Development; 1981 to 1985.
Amerifirst Federal, Mortgage Corporation, Loan Officer and Area Representative; 1981.
Bargain Center, USA, Assistant to Regional Manager; 1976 to 1978.
National Title Insurance Company, Mortgage Solicitor; 1978 to 1979.
Conbressman Dante B. Fascell, Intern; 1977.
Lawyers Title Insurance Company, Abstractor; 1975 to 1976.
American Title Insurance Company, Title Searcher and Abstractor; 1972 to 1976
American Hospital, Volunteer; 1973 to 1975.
Languages:
English, Spanish, French, Portuguese, Russian.
D-Base, Lotus 123, LISP, Fortran, Cobol
R. J
Born, Endicott, New York, son of Dr. Juan Manuel and Dr. Carmen Marie. Moved to Miami from
Wilmington Delaware in 1967. Attended Emerson Elementary, St. Brendan's School,
Christopher Columbus High School. While finishing degree at Columbus with many advanced
courses, also attended college level program for high school students offered by Miami -Dade
Community College.
Began working at age 13 (with a working permit) for American Title Insurance Company as a
clerk in the Safekeeping Department. NVhen resigning in 1975, was a Title Searcher and
Abstractor. That year was also very involved in High school community work including
volunteering many hours at A:1II Kendall Regional Hospital. Received school nomination for
Silver Knight Community Achievement Award in Citizenship.
Attended Loyola University in New Orleans, majoring in both Political Science and History,
minoring in business. Began working for Lawyers Title Insurance Company as an Abstractor.
Later became Assistant to the Regional Manager of Bargain Center, USA, a retailer. At Loyola,
was involved in various activities including student government, the school paper, and a member
of Phi Aloha Theta, an international honor society. Chairman of the Executive Board of the
International Student Association.
In 1977, worked as a Johnson Congressional Intern with Congressman Dante Fascell. And in
1978 took a year a Florida International University to work on a certificate program in Latin
American Studies. While in Afiami, began working as a mortgage broker with National Title
Insurance Company.
In 1979, at Loyola, completed two degrees. Receiving Bachelors in Political Science and in
History. Returned to Miami and began studies in a newly created graduate program in Public
Administration. Went to work for Amerifirst Federal as a Mortgage Broker, Loan Officer and
Area Representative. In 1981 finished a certificate program offered by George Washington
University in Statistical Quality Control and Japanese Management under Dr. W. Edwards
Deming. That year, left Amerifirst, their number one broker in Dade County and began working
for a developer as a financial consultant. In December 1985, received Master's of Business
Administration, and in May 1986, completed a Master's in Public Administration. Resigned
from Villa 'Vest, as Vice President for Development and Finance and acting Chief Operating
Officer. Began consulting firm, Riiami Research Institute. Have done successful work for
companies including: Pan American World Airways, Kaufman and Roberts, General Motors.
Dedicate time to the United Way's Special Olympics.
While working for Congressman Fascell in 1977, became very interested in having Miami host a
World's Fair. 1996 was the perfect year, since it coincided with the centennial anniversary of
incorporation for the City of Miami. Began communicating with federal, state, and local
governments about this project. At the same time, did indepth research on the subject of
international expositions. Conducted interviews with some fair officials.
After Chicago received bid for a World's Fair in 1992, possibilities for any major exposition in
Miami in 1996 seemed dim. Studied Chicago 1992 organization, and followed closely their
development. Last year, the Bureau of International Expositions in Paris withdrew registration of
a Fair for Chicago in 1992. Keeping in close contact with the World's Fair Office at the U.S.
Department of Commerce, was informed of events, received strong encouragement and began
reaching out into the community for support actively in 1986.
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