HomeMy WebLinkAboutR-90-0247J-90 -231
3/2,2/90
RESOLUTION NO. "'90770'
A RESOLUTION RESCINDING CITY COMMISSION
MOTION NO. 89-979, ADOPTED OCTOBER 26, 1989,
THEREBY ELIMINATING REQUIREMENT OF PRIOR CITY
COMMISSION APPROVAL OF DOWNTOWN DEVELOPMENT
AUTHORITY PRINTED MATERIALS.
WHEREAS, on October 26, 1989, Motion No. 89-979 was adopted
by the City Commission which stated a City Commission policy that
. . in the future, the Downtown Development Authority (DDA)
shall not release any brochures or marketing without prior
approval from the City Commission"; and
WHEREAS, this Motion was never formalized by Resolution; and
WHEREAS, for scheduling, cost, and quality considerations,
the DDA has requested the City Commission to reconsider said
policy and formally rescind Motion No. 89-979; and
WHEREAS, the DDA Board Marketing Committee will work with
the DDA staff to assure that printed materials effectively market
Downtown Miami and its attributes in such a professional,
attractive manner that all Miamians can be proud of the same;
NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY
OF MIAMI, FLORIDA:
Section 1. City Commission Motion No. 89-979, adopted
October 26, 1989, is hereby rescinded, thereby eliminating the
requirement of City Commission approval of Downtown Development
Authority (DDA) brochures and marketing materials prior to
di8tribution of said materials.
Section 2. This Resolution shall become effective
immediately upon its adoption.
PASSED AND ADOPTED this
1990.
ATT T:
MATTY HIRAI, CITY CLERK
12th dam of Apri 1 ,
XAVIER b. 13UAREZ, MAYOR
CITY COMMISSION
MEETING OF
APR 12 199,E
9 n
SOLUTION No.lir
m
ral
PREPARED AND APPROVED BY:
1rOVL E. MAXWELL
ASSISTANT CITY ATTORNEY
APPROVED AS TO FORM AND
CORRECTNESS:
CTORGE'L. FEqNANDEZ
CITY ATTORNEY
JEM/db/M1411
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CITY OF MIAMI, FLORIDA CA=3
INTER -OFFICE MEMORANDUM
TO DATE FILE
The H orable Mayor and i�i'11 J ��(�`-01
Mem rs of the City Commission SUBJECT
Resolution rescinding
A
Motion No. 89-979 regarding
DDA publications.
Cesar Odio REFERENCES
City Manager ENCLOSURES
Recommendation
It is recommended that the commission adopt the attached resolution
formally rescinding Motion No. 89-979 that stated the DDA shall not
release any brochures or marketing materials without prior commission
approval.
Background
At the October 26, 1989 commission meeting, Motion No. 89-979 was
adopted stating the commission policy that, in the future, the
Downtown Development Authority shall not release any brochures or
marketing materials without prior approval from the City Commission.
The DDA has asked that the commission reconsider its policy and
rescind Motion No. 89-979.
Except for the brochure some commissioners found objectionable in
October, there has never been any controversy over DDA marketing
materials. The DDA newsletter, calendars, and brochures have
consistently won state and national awards for excellence and have
been widely used by developers and realtors to market Downtown
Miami.
The timely and cost effective publication of marketing materials
requires working closely with design firms, editors, paper
suppliers, and printers and adhering to strict production deadlines.
Obtaining commission approval of publications before going to print
involves lengthy lead time to get on a commission agenda and the
possibility that the item may not be heard as scheduled and is
carried over to the next month's meeting delaying publication for at
least a month. The required lead time and the potential delays are
not compatible with the publication of regularly scheduled
newsletters or flyers or brochures publicizing downtown special
events or development conferences.
DDA has been attempting to cover all or part of its publication
costs by getting private sector sponsors. Final text and layout
cannot be completed until the sponsors, who receive credits in the
publication, have signed on. In most cases, there is hardly time- to
finalize the details of the publication before going to print let
alone to get on a commission agenda. 90 247
0
N
MEMORANDUM
Page Two
The DDA Board Marketing Committee will work diligently with staff to
assure that DDA printed materials effectively market Downtown Miami
and its attributes in a professional, attractive manner that all
Miamians can be proud of.
CO/cs
Encl.
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