HomeMy WebLinkAboutM-90-0628i
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INTFIR-OFFICE MEMORANDUM
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TO
CEl a ' H.C?dio DATE. July 10, 1990
City Manager -
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SUBJECT : Agenda item
FROM : REFERENCES
Dr. Miriam,AEon
Commission E14CLOSUAES S
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July Isti 19
Mayor and Commissioners -
City of Miami '
3500 Pan -American Drive
Miami, Florida 33133
Dear Mayor and Commissioners:
We are requesting that you consider the attached proposal for MIAMI —A NM
WORLD CENTER at the next City of Miami Commission meeting as the most effective
means of promoting our area as in international business, cultural and sports center
to millions of potential investors and visitors throughout the world.
We have been honored to hold this contract since 1983 thanks to the vision that: the
City Commission has maintained of promoting Miami in the major pages' and
programs --rather than just through travel editors --of prestigious media In the U.S.,
Latin America, Europe and Asia.
As a result of ' our first two tours In 1989-90, we were able to generate a , program � pit
BBC that was viewed by 10 million people in the United Kingdom, -- a . major. Miami
trading partner, and in - Australia: ` "Passport from . Miami", by the -:prestigious.,- authbr,
and TV personality Clive James. Stories alto► have appeared in important, U:S►
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publications such as the San Antonio Express and in Japanese �inedia.
I hope you will permit me to appear before the City Commission during your next
meeting to present the enclosed proposal to all of.' you. We look forward to serving
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you again in 1990-91. f
neerely,
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Aida T. vi Ph.D., APR
Executiv VI Pexsideat
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cc: _ Cesar Odio, City Manager
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IWX) SOUTI IWIcSi' V AVENUE, FIFTI I FUOOR • MIAMI, FLORIDA 33145 305144' -US I AX 44 4W
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MIAMI---A NEW WORLD CENTER
Proposal for the Cityof Miami
i' scented b sanohe Z�vi din, Inc.
1' the IYIZ o4 and Uammiesioners
WHAT. A public relations program to promote Miami as a major International
buslness, cultural and sports center, by bringing top journalists from the UA
(general market, Hispanic and Black), the Caribbean, Central and South
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America, Europe and Asia to the nation.
WHEN: First Tour. November 1990 (U.S. journailsts--general market, Hispanic and
Black -owned media)
Second Tour: March 1991 (Carnival Miami)--European/Allan journalists
Third Tour. May 1991 (Latin American journalists)
WHY: Miami continues to suffer from an Image problem, in spite of Intensive efforts
on the part of the city and other entities to combat It. The repositioning of
Miami as an important, safe, and enlightened business and cultural center will
require effectively -targeted and executed public relations campaigns, such as
MIAMI--A NEW WORLD CENTER.
In the past nine years of the program, Sanchez Bt L.evitan has generated
almost $6 million in positive publicity for Miami In major media such as the
BBC ("Passport from Miami" with pave James was viewed by 10 million people
in the United Kingdom and Australia this year), The Boston Globe, ABU
—_ S1imbyR (Japan), The Chlcaao Tribune, Q Globo and JornaI do Brasii, LA
Monde (France), Japan Economic ]ournil, 'AM and EI Pais (Spain),HLiANI ,C
BIMj= magazine, The Daily Gleaner (Jamaica), ne San Antonio Expfeas and
many others.
HOW. The City of Miami contracts Sanchez dt L.evitan, Inc. to coordinate the tours,
attract the participation of top journalists and obtain funding and
contributions from the private sector to make the tours possible. Sanchez dt
L.evitan subcontracts with a Black -owned firm to coordinate part of the first
tour, which will also target Black -owned media In the U.S.
,y.
Sanchez & Levitan raises an average of $400,000 In In -kind contributions each
year in the form of round-trip air fare, accommodations in luxury hotels,
complimentary restaurant meals and seminar/guide services from local
organizations.
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REQUEST FOR 1990-1991:
Sanchez dt 14vitan, Inc. requests an allocation of $60,000 from the City of
Miami international economic development or from another budget to
coordinate the tours, with B. Mumford & Company as subcontractor.
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The fee will corer professional public relations services, logistics
coordination. fund raising services, postage, tips, FAXes, long-distance calls, Li
telegrams, office space and quarterly reports as well as any per diem
expenses that may be incurred by the journalists.
18M SOUT1 IWEST 27 AVENUC, FJMJ FLOOR • MIAM1, FLARID1131145. 305/442.1%6 FAX 40 mar
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