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HomeMy WebLinkAboutM-90-0619t s fa r rc r e CO N v N{ 4 too d Tuesday# July 10� 990 Cesar OdioCity. Manager, r,t fey.: of,_ Miami/City lull' Miami. Florida 33131 near Mr. Odio: Thank you for- taking the time to read my letter. This is a formal request to place the enclosed proposal on the City Commission;Agenda for the next scheduled meeting on Thursday July; 26,• 1990. This proposal reflects many months of preparation, research and=experieneei.regarding a revamping of the MIAMI: New World center City Contract which is now in effect with the City. It has come to,my attention that this program can be restructured at'a:-reducedprice which would be a lot more agreeable with' the ,work involved,;. -with equally tangible results. My company,, pkd MARKET, Inc.-, incorporated in the state of Florida since a988, desires.very:much to enter into contract with the city under this agreement, which would upgrade its subcontractor ' status-,pf 1-989-90.. Please -note that after meetings -with Mayor suares;and-other members of the Commissions it has been suggested that.. could. enter. tl intocontract either under the existing iine-item budget this entity now resides (ref: INTERNATIONAL. TRADN J30ASDiDepartoent of Development: Motion No. 89-179/Dooket 89=52Z1:r: or,under a new line -item altogether wherever yourl office .,sees fit.. ; d®sire.very,much to appear before the Commission on July 27th,, as this ;contract expires on August 31, 1990. I have already me®t.with all Commission members who are very -familiar Vith this. proposal.-. I have taken .the time. to instruct the Comi ssi.oners on the merits of my proposal, in order to field any questions which might arise during this meeting. I understand this ig .the. summer:' a i last _meeting, - and that it's also a,+ zoni2%" meeting. However, 1.do understand that'several relevant agenda t itema xil be introduced :at ,this °meeting: ' of this cHOIM ov al . t or a• can: eaome ,July 27th meeRi3 1 at+City 3lall. Thanks: again for reading my , letter and I look . forwa�cd• .seeing you; in two weeks. Also , please let me,` take 'this p opportunity to wish .your son good luck, as -I understand�he'ie now a finalist for tLe head coaching job at Florida`Internatonaly University, S nc ely, i z i * Eow ar Martin Laburu/mayor'a.Ai a err P on dent Enclosures 3139 VkQkft SV9K C~W *Me, Floss 3313 (300 4474M ti _. {N— k`� # �2`3,�.`ites-�p„tst'ks(.. n � ". 4 :'X ,aza3 d 44i.. I r i�� r a5v. y' i i Ly 1R ,e Wednesr'lay,' -aune 27 1990: Honorable Mayon Xavier L. Suarez Mayan of Miami/City call , 3SOO Pan American Drive -- Miami r Florida 33133 - - Dear Mayor Suarez: As -promised, attached please find my proposal to update the Contract, which should MIAMI: New World Center Journalist Tour for review before the commission sometime in late be up July/early August. I have taken your advise in attempting to in to achieve the _ revise the philosophy of the contract, order yourself and individuals on the Commission objective of getting quoted on a regular basis by media both here and around the the sole contractor - United States. I am willing to work either as the existing terms of the contract; or under a new underneath contract without the baggage of the MNWC as it exists now. least one significant I'hope to cone through and arrange at on topical issue which you can lend insight interview a month, a on. please note that I am working with your special aide Martin Laburu in determining the following: * Which on-line budget item the entry is nowin;sts ordfor eaner 'I should bid for the contract as it now - while doing away with MNWC - to avoid. entirely new contract duplication & conflict; When the contract, is up for review; which,to proceed and present ,my credentials * The procedure in and proposal formally to thi Commission for review and hopeful approval. I have also taken you advice and met with all but two members for this The of the. Commission in seeking support proposal. has:. been favorable, as they are also interested.. initial: response; - like you - in obtaining realistic results with half the budget stipulated. Right now the City is spending $ SO,000 for such results, = services. My company is offering to achieve even more busy schedule - for'half the while being considerate of your $ 25,000. I look forward working with you and other y + price, or members of the Commission toward the completion of this contract.' L' cc: COMMISSIONERS: Dr. Miriam Alonso Sincerely, Miller J. Dawkins r# victor H. De Yurre y; _ J.L. plummer, Jr. AIDES: Martin Laburu (Mayor) � Rita Escandon (De Yuma) r David L. Bowser presidentk 3139 VInOnIs $tram, CAWut Groves FIWWO 33133 (alb "T--a +a 4 +cr f f io " RKET* Inc 3 PROPOSAL TO THE CITY OF MIAMI `- FOR PUBLIC RELATIONS & INFORMATION PACKAGE mor- Submitted Wednesday# June 27, 1990 Presented byL. Bowser, President/PRO-MARKET. Inc.,3 _David A • t of K }! 4t r t t sic �g r 3r�y 3138 V"jg StroK Cocanul GroM FWds 313139() F�t 6 wi,t� `..�� l f e7tt'� ._&�a�+.Tt��1.3':� A K - ;rse+f' DxNt : a fi h - PRAR1100 INC. r i. Xi RATION PROPOSAL PACIAGE FORI. City of Miami - Y r GOXU S ° Establish a relationship between top journalists from around F' -- - the world and the following parties: Mayor of Miami, City - — Commissioners and satellite offices and principals therein. ° Create an -awareness of what is happening in the entire city of Miami: its activities, people and places. '- ° Use 'a media campaign to effectively target influential business and and civic leaders in other media markets to consider Miami as a convention & tourist destination. OBJEmr s = TARGETING''NEDIA MEMBERS: Adapt concept of targeting selected media members in either of two oategories:those who are already in Miami covering an event; and .those journalists who are covering an event where.--, principals from the City of Miami are in attendance. Express - purpose will be to dine up interviews between journalists -and City of Miami principals - either here locally or out-of-town - for future publication in respective newspapers. Also, suggested that all members of City Commission and Mayor contribute regular monthly columns to various publications around Dade County on issues which affect constituency. 2/PROVIDrUG �NFORMATrON: ' Using information from City, identifying events and conventions to take advantage of interview opportunities, both here in South Florida and out-of-town. For example: during Sunshine Games > in July, arrange interview between out-of-town reporter covering gamaW 4ith relevant City Commissioner, Mayor , or 'identifiable city agency, focusing on local angle comparing to that of city c where reporter is from. u:* 3 iDENTIFYING POSSIBLE congmnON--EVENT LEADS:: *' ' "' Using—nf"orma� on from City, prepaz ng :pac""�Tcage of relevant �' statistics on City of Miami and 'present to decision -makers at conventions and meetings where Mayor and City Commissioners are in attendance throughout the'.year. Follow-up to enlsur.e information will be` digested and considered for possible awarding' of convention site to Miami in near future. Example; -Assisting, r Mayor's'office to gather information in pitching Miami as site wis for 1995 Mayor's Conference earlier this month in Chicago. 3; -2- 313g Arginls Obvot. Coconut Grove, Floridan 33133 (30g) 66T•g 0 , z- >ti 'inn �.� -:-.fir f�,. �. x,�*'.'.� d �. ro+r.; .. c.:t :� ;_ •. .. 1: t e3 <,,r'1 �,.�,.,. j v �3 x : • - .�iiMVYA V.� . _ �1LAit . tI�FO��'ItM� DID By using eampgigi, ioveral opinions will emerge from df ferent , City.Commissioners on various avents, topics and issues` throughout'th'e year on a regular basis. This will show that Miami is a dynamic, year-round city, and a locale whose leaders are,critical in shaping not only Florida's future - but also America's. °- REGULAR INTE VTIWS SCHEDULED WITH ALL MEMBERS Oki CITY COMMISSION MAYOR AND RELEVANT AGENCIES: There are many different items an3 issues which the public would — be interested about regarding the Miami City Commission, the Mayor and relevant targeted agencies. The information would be distributed and then published on a timely basis, to coincide with events and issues which will make the information relevant, and hence make the public more interested in.it. Example: During an„education seminar either here or out-of-town - encourage Commissioner Dawkins to sit down with out-of-town reporter for discussion on issues facing education, gathered from his years of experience as a college professor and a life-long resident of Dade County, one of the nation's top school districts in terms of population;.or during the Super.Bowl in Tampa this year`or the NBA All -Star game in Charlotte, have either Mayor Suarez or Commissioner De Yurre articulate Miami's plans for major league baseball expansion, or make a comparison between - Miami's effort in handling big sports events. * TAKE'ADVANTAGE OF OUT-OF-TOWN OPPORTUNITIES: Many times I hear from City Commissioners and upper -level city h employees that they are -never approached during out-of-town seminars, .conventions, presentations, etc. Given the information is received ahead of time this program pledges to contact respective journalists 'in the various cities across America and suggest story lines, in order to achieve interviews which will later turn up in various publications. :r * REGULAR CONTRIBUTIONS TO EDITORIALS OF VARIOUS SOUTH P%ORIDA PUBLICATIONS RADIO TALK SHOWS: Encourage Mayor and members of City Commission to.write f monthly/bi-monthly columns on relevant ,topics which directly affect constituency. Effect will be something public expects. and understands,' rather than giving impression of "knee-jerk" reaction to some over -publicized event at that time, Y _ * GSA NO OF DATA AND PRESENTATION ON CON'INUAY. BASIS: Regular print a Video clipping will to ; place to ensure City Commissioners and Mayor will be kept informed and updated of "Miami's name" in print. ' -3- z z 61 k Lf Ji t 4 e . et h S 1R TL �� � sae 9tl Suggest a twelve-month (one -gear) agreement between City of f Miami A Pro -Market, to commence July/August 1990-through July/August 1991. Agreement to be up_for review during Summed 1991 for possible renewal at same rates. 130DORT After initial meetings with Mayor and two members of Miami City 11 Commission,. service budget submitted is as fo ows. ° Putting into effect above proposal package, using extensive media contacts both here in Miami, Florida, United States & South/Central/Latin America; working with individual staff associates on Miami City Commission, Mayor & relevant agencies, as well as principals themselves. ° Computerized data base containing names & numbers of key media contacts for possible interviews.. • Telephone costs/Faxes/Press releases when deemed relevant in arranging interviews. ° Print clipping & videotape service to provide Mayor & Commission members with copies of all resulting work. ° Travel costs for selected out-of-town media assignments ° Resultant wrap-up report before submitting renewal proposal ENTIRR ABOVB PACKAGE/FEZ PROPOSED ............... 2ut_5 000.00 jNotez Will do entire above package for $ 20, 000, but budgeting 5#000.00 for office costs and relevant travel.) SUMMARY: , This proposal and plan for action is attempting to enter into a new age of information regarding the City of Miami. Similar efforts over the last decade served to educate the world about Miami and its attributes. But now, new and more innovative efforts are needed to show how Miami is contributing to the debate on various topics that affect not only our community but America. It is also more cost effective to bring our city leaders to the journalists, rather than the other way around. Further, it is more productive to engage is a thought -provoking dialogue with influential journalists, who* can then rely on using members of the City Commission, the Mayor and principals z from relevant agencies for quotes and insight for a variety` `y k of topics entering the 21st century. **/90-280 -4- 4 G a... } f 1` h✓� VF` i � t f ( Owner David Bowser pro --Market. Inc. Mal® Black Account, ExecUtiyB Car�ilo Zas Male Hispanic r 4 a ry I i xi Cog �. ui�`� -* «z"sc-� T" �s a s,,„•"�'a+k..d;.��.�i"ti f�`?�'��� f.,�a�n.. ,k .( _ k - z i Y � P 4 rr � L +�11Walif ications # ,&+"rN., is a full service public relations, marketing r, television production house based in Miami, Florida. Since and December'1988, the agency has been involved in a variety of projects, all of which have one goal in mind: to satisfy the ;- ne eds ` 'of the ` respective client. - The.€irm, black -owned and chartered under the minority.ordinances of experience in public of Dade.County, Florida, -is an extension relations and television. David L. Bowser, PRO -MARKET President, has several years of preparation in the field of print and as public relations and in broadcast journalism,.as well particularly,sports marketing. Specifically, in the last two years the firm has provided work Network; CNN for the following clients: ESPN Sports Cable National Cable; MCA - California,; TSN - Toronto, Canada; Black tntertiinment Television; St. Petersburg Times; Phillip Morris' Dade County Television, .S.A'; Upjohn Company and WLRN TV, pRO_mARKET has secured video production packages and has arranged sponsorship opportunities with each and every medium outlined above. Important to the firm's objectives are the values taught in PRO -MARKET published a the high schools: Just this year, sports newsletter, focusing on the high school scholastic basketball scene throughout Florida. Circulated state-wide, interested readers, but also r the `newsletter not'only informs, serves to perpetuate the reality of positive things that are happening among youths here in Dade County. Also inherent in the firms goals are the'role sports plays. '.secret sports is in today soc ety. From .' It no how important the on the field to endorsements off it, the'business` action of sports'is``an emerging one, which requires effective management and skill. In the future, PRO -MARKET plans to help athlete -clients make endorsement choices and provide overall. , - finantial'management, to ensure success long after"an athletes career has ended. ,Z Note: resume of David L. Bowser follows t iW 1W a i- St tiff t�S w bKV161,1AWSHCH log 39 Virginia street, Miami, Florida 33133 (305) 567 9966} 3 PRSSYDSNTrPRO-MARJW@ Inc. 1988 to present 4 SKd * Handling Marlboro Soccer Cup account for four -city American tour, writing contract proposals a media releases for world -class sporting event leading to possible 1994 World Cup at -Joe Robbie Stadium. * ESPN Sports `Center Reporter/Producer from South Florida. Conduct interviews, write and edit material on weekly basis. * Media Director for GOYA Summer Basketball League. Handle all mediA requests for first - year N.C.A.A. sanctioned league at Miami -Dade South Community College. SPORTS FIELD PRODUCER WSVN-TV/MIAMI 1987 to 1988 Field'produee sports stories and features for Miami independent station for -Anchor Jim Berry. Story topics range from Dolphin pre -season camp to Miami Heat expansion season. SPORTS -FIELD PRODUCER, WUSA-TV/WASHINGTON 1985 - 88 Produced sports features for CBS affiliate. Produced live one - hour special of N.C.A.A. Final Four from Dallas, Texas. WRITER, St. 'Petersburg Times, 1984 - 1985 General assignments included all sports in Tampa Bay area. STAFF MEMBER, DUKE SPORTS INFORMATION, Durham, N.C. Organized university publications and statistical department for all -'Duke sports teams. Arranged all travel plans for Duke University basketball road`'Ames. fi EDUCATION: DUKE UNIVERSITY, Durham, North Carolina A.B. Degree, May 1984 t Major: Political Science _ k Honors: Dean's List, President's Senior Leadership Award PERSONAL:' Veo icient in -Spanish. f Enjoy basketball, softball, volleyball and sports photography, P Memberships: Greeter`Miami Chamber of Commerce/Big Brothers ,fa & Big Sisters ,+ ;y b F c r 4 ( f� i acd vr. e0.1 It,_ TE — {' G yk{= y. } R`K egg } MYKtH RtlGAD • =Orr RRRMAN � AS$IGPIMHNT MANAGERS z— WN SPORTS CABLE NETWORK ._ $RISTOLi CONK. £ s 4 :0o. 204 21 Sd ( i JIM BERRY, SPORTS DIRECTOR = WSVN SPORTS/MIAMI - (305) 79S .2718 JAMES BROWN - CES SPORTS/NUSA SPORTS/WASHINGTON (202) .364 3814- - MARCOS "SHAICEY" RODRIGUEZ, HEAD BASKETBALL COACH I;,f1I01t HIGH SCHOOL IAMISE=_ ' 305) ;442 3571 �= HANK GOLDBERG `- v'1'V.T - : TV SPORTS/MIAML x= (305) 789 4200 k Y- - .t.JiMNALVANO,,. ATHLETIC DIRECTOR 8 HEAD BASKETBALL COACH NORTH CAROLINA STATE UNIVERSITY- b RALSIGH....NORTH CAROLINA 019),7731 737 2109 COACH ACH 4 BILL FOSTER, HEAD - UNIVERSITY OF MIAMI °# RIOH WALKERu. HEAD BASKETBALL COACH FL!bkIDA It�1TERNATIONAL UNIVERSITY/MIA1riI' - 303 554:2100 , S 7: C88AR.©DIO. HEAD, BASKETBALL COACH — ITY : COLLEGE- MIAMI-K?AD8.'SOUTH '(305)'347 2388 _ s ADS BASKETB?�LL COACR! COL"BUS HORIZON N C:ONTINZNTAL BASKETBALL ASSOCIA'TIOI1 (614) 299 2100 OOL BAsXRTBALL COACH** <; **HIGH SCH DICK BARTH, DIRECTOR a GOYA COLLEGIATE SKIMMER BASKETBALL LEAGUE � F (305) 271 .1040'� T t. E x #Yi s �, ,.. _,y -. _ ;k �5� 5i sew �� =i� "� nn .. �� -ti �i: .l it 7�'1 � Mry I K�