HomeMy WebLinkAboutM-94-0773ra
ALA PRENSA DE MIAMI
(Miami Weekly News)
October 25, 1994
i
Mr. Victor de Yurre
Commissioner
City of Miami
Dear Mr. de Yurre:
Enclosed please find the City of Miami Advertising Application along with the required
paperwork in order for our publication to be included in the City of Miami's advertising
budget as per City Commission Motion M82-617, passed on July 22, 1982.
We believe that we comply with all specifications required and enclosed please also find
certification that LA PRENSA OF MIAMI newspaper's circulation is 10,000 issues.
We understand that on a six-month basis, we must update our circulation information
with the City of Miami.
Should you have any questions, please feel free to call me.
Si erely,
Submitted into the public
record in GoneCtion
BARBRA CARR with
item
1'.TC. tY Hirci
City Cleric
Po Box 44-2040 Tamiami Station Miami, FL 33144-2040 Phone/Fax: (305) 755-2120
94-- 773
LA PRENSA DE MIAMI
(Miami 'Weekly News)
As per your request the below information follows:
A) Cover letter from our publication
B) Mechanical/Specification Requirements
(includes Circulation and Issue Dates)
C) Rate Information
Thanking you in advance for the interest shown.
Submitted into the public
arbra Carr record in connection with
La Pr
De Miami Newspaper
Miami Weekly News item_on
Matty Hirai
City Clerk
Po Box 44-2040 Tamiami Station Miami, FL 33144-2040 (305) 755-2120
9 A 773
LA PRENSA DE MIAMI
(Miami Weekly News)
October 25, 1994
Mr. Victor de Yurre
Commissioner
City of Miami
Dear Mr. de Yurre:
Thank you for giving us the opportunity of introducing our publication to you.
The hispanic market is one of the most lucrative markets and one whose economic
growth increases continuously. The unique and proved buying and selling power that
hispanics possess provides companies such as yours with the opportunity to capitalize
by marketing your product in our media. We, at La Prensa de Miami/Miami Weekly
News Newspaper know we have the necessary knowledge of this market to properly
serve and enable you to convey your advertising message to this community. For your
information, La Prensa de Miami newspaper's distribution ranges from 10,000 to 25,000
and has an estimated readership of 150,000 hispanic -americans. Our publication was first
introduced to our community twenty (20) years ago.
La Prensa de Miami newspaper is distributed every Monday throughout the City of
Miami. Our publication is distributed in strategic areas that contain the highest
concentration of hispanic population. Some of these include establishments such as
Publix, Sedano's, Varaderos, Xtra, Food Value superm arket/pharm acies; El Pub, La
Carreta, Versailles, Centro Vasco (restaurants); as well as radio stations, bakeries, small
supermarkets, liquor stores, doctor's offices/clinics. To follow, please find our rate
information.
We invite the City of Miami to join our list of satisfied advertisers in order to successfully
reach the hispanic market through La Prensa de Miami newspaper. Thanking you in
advance.
Sincerely,
Barbra Car
batty Hirai
Po Box 44-2040 Tamiami Station Miami, FL 33144.2040 Phone/Fax: RK) *20
Submitted into the public
record in connection with
item on -7 q� .
94- 773
Ll �' RENSA DE MIAI�II
(Miami weekly News)
Rate Information
ONE FULL PAGE $1,200.00
HALF PAGE $ 700.00
ONE FOURTH OF A PAGE $ 550.00
RATE PER COLUMN INCH (Gross) $ 12.00
SPECIFICATIONS: Tab Size: 10" x 16"
6 Columns across/11/a inches each column
AGENCY COMMISSION
15 Per Cent Submitted into the public
record in connection with
item _ on aQ42tu._._
PJ--,I tty Hirai
CONTRACT REGULATIONS Ct, y Clerk
The publishers reserve the right to change rates on two
months notice.
The publishers reserve the right to exclude any advertising
that, in their opinion does not conform to the
standard of their publication.
Cancellation of contracts must be given one month
before desired date of cancellation.
94- '7"73
Po Box 44-2040 Tamiami Station Miami Florida 33144-2040 Phone/Fax: (305) 755-2120
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Submitted into the public
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WITH '111S /lPPLIC:A:I'.lUN__..... ..����xS�_i�..(u��A.�::�;tavr�.with
PA YM F:rl'1' TERMS: : item on t 0 1-2 71qv
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s t.1 Clerk
l . At) C_UPY MUST lir: 1 L(} 51.)AYS' 1'i?It)it 'I'+} I'Illtl,l+..:r1'l'1+'1)
I NAME of;' 11t:RS(1N TO CON'1'11t.T F(M 1111•+Wt•1ATI(}II AIII)�
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Sw ?rnto and subcribed be E�•t�,,,•Ij��r;,t1x�a Sept 30, 1994,
Personally wn cc,"IfAll 9
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LA PRENSA DE MIAMI
(Miami Weekly News)
MECHANICAL REQUIREMENTS:
6 Columns:10.5 Inches Wide x 16.5 Hiah
Column Width
1 Column
9.75 Picas
2 Columns
19.50 Picas
3 Columns
30.50 Picas
4 Columns
41.05 Picas
5 Columns
52.00 Picas
6 Columns
62.50 Picas
Submitted into the public
record in ccnzlection xvith
item_ `on. /�-7
Ratty Hirai
Ci,-Y Clerk
Materials accepted: Camera Ready; Veloxes, Mechanicais, Screen to 85%
SPECIAL CLASSIFICATION:
a) Nonprofit organization ........ 25% off gross
b) Guaranteed position ........... 25% extra
c) Commission 15% on gross rate to recognized advertising agencies
d) 2% Credit allowance (towards next ad) if payment is made within
15 days of billing date
CLOSING SCHEDULE:
Deadline for camera ready art: Friday prior to publication day - 12 Noon
Classified Rates (see Rate Information)
REGULATIONS:
1) La Prensa de Miami newspaper does not guarantee positions for ads.
Insertion Orders must be received prior to or with advertisement.
3) Cancellations will be accepted no later than 48 hours prior to insertion
date, in writing.
4) In the event of an error, La Prensa de Miami does not assume liability for claims
exceeding the charge for the actual space occupied by the advertisement in question.
5) Advertisers assume all liability for contents of their printed ads.
6) Credit for errors in advertisement are allowed only for the 1st insertion.
SPECIAL SERVICES
1) Translation services are available.
2) A creative service department is available to assist you in the
preparation of your ad.
PUBLISHING DAYS: The newspaper is published every Monday afternoon.
Po Box 44-2040 Tamiami Station Miami, FL 33144-2040 Phone/Fax: (305) 755-2120
94— 773
upr
-Lung Corp
5562 NW 56th St.
iami, FL 33166
STATE OF FLORIDA
) SS.
DADE COUNTY
TO 'WHOM IT MAY CONCERN
I, Gerardo Estevez, hereby atest that LA PRENSA DE MIAMI, P.O. BOX, 44-
2040, Miami, Florida33144, isprinting 10,000copies, bi-weekly, ofthenewspaper
LA PRENSA DE MIAMI.
If we may be of further assistance, please don't hesitate to call 594-1765.
Miami, Florida, September twenty sixth, nineteen ninety four.
s�
SUPREME PRINTING CORP.
Gerardo Estevez
President Submitted into the pjj bJ, c
record in connection with
item &J 44� 0a1 Le L-1 � /_�_
Matty Hirai
City Clerk
94- 773