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Home My WebLink AboutR-95-0513J-95-628 6/28/95 a4a�j�i At r *�� RESOLUTION NO 9 5- 513 A RESOLUTION, WITH ATTACHMENT (S), ACCEPTING THE CITY MANAGER'S RECOMMENDATION THAT THE MARKETING PLAN AND PROPOSED BUDGET SUBMITTED BY DOWNTOWN MIAMI PARTNERSHIP FOR THE PROVISION OF PROMOTION, MARKETING AND RELATED SERVICES TO THE FLAGLER/CORE AREA SECURITY DISTRICT SPECIAL IMPROVEMENT DISTRICT BE APPROVED; FURTHER AUTHORIZING THE EXPENDITURE OF THE FUNDS COLLECTED FROM THE SPECIAL ASSESSMENTS LEVIED FOR THIS PURPOSE IN SUBSTANTIAL CONFORMITY WITH THE PROPOSED BUDGET. WHEREAS, pursuant to Resolution No. 95-102, the City Commission confirmed and extended the term of the Flagler/Core Area Security District Special Improvement District (the "District"), originally established by Resolution No. 89-28, for a period of one (1) year commencing on February 9, 1995, subject to approval by a majority of the affected property owners; and WHEREAS, at the request of the affected property owners, represented by the Advisory Committee appointed by them, special assessments were levied and collected against the properties within the district for the purpose of providing promotion, marketing and other similar services in the District; and ATTAUTA, r uri " CONTAINED ;CITY COMMISSION 14EETING OF J U L 1 3 1995 Resolution No. 95� 513 ;dt , WHEREAS, pursuant to Resolution No. 95-102, Downtown Miami Partnership in representation of the affected property owners and acting on their behalf, met with public relations firms, media representatives, event coordinators, the Greater Miami Convention and Visitors Bureau, the Downtown Development Authority, magazine and publication companies in order to formulate a marketing program and budget to implement the purposed objective of the District; and WHEREAS, the Marketing Plan and Proposed Budget have been approved by the affected property owners and by Commissioner Wifredo Gort, as provided in Resolution No. 95-102, and approval thereof is hereby recommended by the City Manager.; NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY OF MIAMI, FLORIDA: Section 1. The recitals and findings contained in the Preamble to this Resolution are hereby adopted by reference thereto and incorporated herein as if fully set forth in this Section. Section 2. The Marketing Plan and Proposed Budget, submitted by Downtown Miami Partnership and attached hereto, as Exhibit "A", for the provision of promotion, marketing and related services to the FlaglerJCore Area Security District Special Improvement District are hereby approved Section 3. The expenditure of funds collected from the special assessments levied for this purpose are hereby authorized in substantial conformity with the Proposed Budget. 95- M Section 4. This Resolution shall become. effective immediately upon its adoption. PASSED AND ADOPTED this 13th day of July 1995. ST2PHEN P. CLA , MAYOR ATTES : ALTER J. CITY CLERK PREPARED AND APPROVED BY: 1094t OY,GA IREZ-SEIJ S ASSI ANT CITY AT 0 Y APPROVED AS TO FORM AND CORRECTNESS: 1! A. QU J NE III CITY TO E W203:et:csk S 3- Downtown Miami Partnership, Inc. 25 S.E. Second Avenue, Suite 1007, Miami, FL 33131 S.A.D. Proposed Budget Prepared by R. Griffis S.A.D. Marketing Coordinator Special Assessment District Marketing Committee Report GOALS OF THE ATTACHED PROPOSAL: 9 To improve the perception of Downtown as follows: • Locally • Regionally • Nationally • Internationally • To improve Downtown's marketability through: • making Downtown high profile in the eyes of potential visitors/residents to downtown • improving the physical appearance of downtown • making downtown more user-friendly • Bringing people Downtown so that we can SELL Downtown 0 Help Individual businesses and properties advertise themselves to local, Latin American and Caribbean markets GENERAL OVERVIEW: • Events • Creating new events for the Downtown Miami Core to promote those areas and bring people • Downtown Miami Desk Dash • Paella Festival • Downtown Miami Tropic Hunt • Working with existing events to bring a positive focus, fun, and excitement to downtown • Brickell Bridge Re -opening events - sponsor historic tours of downtown from the Miami River • La Cumbre - an exclusive opportunity to showcase the Miami core to influential Latin American travel agents and tour operators 95- 50 • Miami Film Festival - This is a nighttime event which is greatly attended, but those attending scurry through the streets to leave! This street fair will encourage film -goers to stay and enjoy the downtown core. • Miami International Book Fair - annually attracts over 100,000 people to downtown, but not to the "district". We will use Book Fair's clout to hold our event in the core. • Centennial Kick-off - Most appropriately, we will sponsor historical tours from the river about downtown Miami. We cannot be left out of this event. • Quarterly Networking Events (3) - are designed to promote primarily the downtown professional to other downtowners. Hosting facilities will be spotlighted. • Landlord Seminar - will offer assistance, knowledge, and empowerment to district property owners and managers in getting and keeping national tenants. • Advertising and Public Relations • Latin American & Caribbean - these markets have been identified as targets by questionnaires mailed to property and business owners in March, 1995, and through various meetings. We will buy contracts with leading international publications where we will introduce positive p.r. and subsidize significantly the cost of advertising in these markets. District property owners will have first opportunity to take advantage of this offer, then other businesses in the district. • Local Markets - will utilize primarily the Miami Herald, El Nuevo Herald, and Miami Today in the same way identified above. We will have a "Downtown Awareness" campaign for visibility and also buy space in special sections to fit the needs of district property owners. • Collateral Materials - will cover printed brochures to meet the goals described above. Topics include "Consumer -Friendly" program, Downtown statistics and facts, and others to be derived from assessed property owners. • See What's Up! Miami Downtown - is a marketing program already in place through the DDA with which DMP has assisted. The idea is to get the slogan out in as many ways as possible. There is already a TV commercial, radio spot and more. We will expand upon the goals of that campaign, namely, buy shopping bags (with slogan) to resell to participating businesses, make banners, make giveaway items, etc. HOW WE REACHED THESE FIGURES: • The Executive Director, Josie, and the Marketing Coordinator, and sometimes the S.A.D. Committee members met with various service providers who offered valuable input and presented written proposals, which are available upon request. • Issuing proposals were, Logistics Management Group, Ackerley Communications, Miami Today, Miami Herald/El Nuevo Herald, Florida Marketplace, Charney-Palacios, Edward J. Gorin Public Relations, Woody Graber & Associates Public Relations and Advertising, Ellen White Public Relations, and Viajero VH' Travel industry Magazine of the Americas. Proposals are pending from Miami Herald International. Proposals will be solicited from numerous like sources before work is awarded. 95- 50 Special Assessment District Proposed Budget Overview * Desk Dash $ 30,700.00 * Miami Herald's Downtown Tropic Hunt $ 40,100.00 * Brickell Bridge Re -opening $ 4,450.00 s La Cumbre Booth Sponsorship $ 7,250.00 * Miami Int'l Film Festival Street Bistro $ 7,150.00 * Miami Int'l Book Fair Special Event $ 10,460.00 * Centennial Event $ 3,000.00 * Quarterly Downtowners` Networking (2 events) $ 7,870.00 * Property Owners & Managers Seminar $ 8,350.00 * Latin American & Caribbean Newspapers $ 62,550.00 * Local Newspapers $ 21,000.00 Collateral Materials $ 23,250.00 See What's Up htAawn DowNmwN campaign $ 39,580.00 • Product Improvement $ 51,290.00 TOTAL: $ 317,000.00 **The figures in this budget are estimates which are subject to change based upon market conditions and availability. Allow±10%o variance. Revision dated 5/16/95 95- 513 ,04i Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT DESK DASH: Desk Dash, similar to the Coconut Grove Bed Races, was a very popular event in Downtown Miami for several years in the late 1980's with approximately 2,000 locals in attendance. We have had requests and a great deal of interest in bringing it back. Local companies, government agencies, and politicians would use their creativity to design a desk on wheels and compete against challengers for awards and recognition, but mostly for fun! We MY choose a charity to benefit. Budget Worksheet for Special Assessment District event: Desk Dash Projected event date: Late January' 96 Target Market: Local office workers Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks Space 5,000.00 Production $250.00 Radio 4 weeks In -Kind Time Production Television 2 weeks In -Kind Time Production Tabloid/Section 5 weeks Space $5,100.00 Insertion $1,300.00 Production $250.00 Publicity 2 weeks Photos $500.00 Releases $2,500.00 TOTAL $ 14,900,00 Event Production Personnel Design, supervision, set -up, strike 5,000.00 Hostesses $300.00 Security 800.00 Flyer distribution $450.00 In-house coordination 4 months 2,000.00 Entertainment Talent 2,000.00 Prepared by: Rachel Griffis 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Phone: 305-379-7070 Fax: 305-379-7222 9 5 - 513 Downtown Miami Partnership, Inc. Date: May 16, 1995 Sound 1 ,500.00 Stage $500.00 Lighting 0.00 Decorations Signs & Banners 6 weeks 3,500.00 Props (start/finish lines) 1,500.00 Booths $500.00 Posters 2,500.00 Awards/Giveaways 150 t-shirts for participants 1,500.00 Prizes for winners $500.00 Giveaways 1,200.00 Miscellaneous City services/street closures 2,700.00 Permits $500.00 Registration forms, race kit $500.00 Printing & typesetting 1,000.00 Postage $350.00 TOTAL $ 28,800.00 TOTAL BUDGET $ 43,700.00 OFFSETTING INCOME Sponsors $ 10,000.00 In -kind Services listed above Other income (entry fees) $ 3,000.00 TOTAL - $ 13,000.00 Net Event Cost $ 30,700.00 *Allow±10% variance Desk Dash (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 CJ - 513 fi Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT MIAMI HERALD TROPIC HUNT. The Tropic Hunt, for many years, has been an annual event put together by Dave Barry and Tropic Magazine. This year they are looking for sponsors to defray the $100,000 cost of producing the event. DMP is looking at buying the guarantee to have it in the Downtown core and being termed "Presenting Sponsor" on all media related to the event. It attracts 40,000 local young professionals who participate in this hunt, scouring the streets looking for clues to solve the hunt. Budget Worksheet for Special Assessment District event Miami Herald's Downtown Tropic Hunt Projected event date: December 3, 1995 Target Market: Local workers and surrounding communities Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks Included Space 0.00 Production $0.00 Radio 4 weeks Included Time $0.00 Production $0.00 Television 2 weeks Included Time $0.00 Production $0.00 Tabloid/Section 5 weeks included Space Insertion $0.00 Production Publicity 2 weeks Photos $250.00 Releases $2,500.00 TOTAL $ 2,750.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $0.00 Security $0.00 Flyer distribution $0.00 In-house coordination 4 months 2,000.00 Entertainment Talent 0.00 Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5 - 513 Downtown Miami Partnership, Inc. Date: May 16, 1995 Sound 0.00 Stage $0.00 Lighting 0.00 Decorations Signs & Banners 0.00 Props 0.00 Tables, chairs $0.00 Posters 0.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways 0.00 Miscellaneous City services/street closures $0.00 Permits $0.00 Logo Design 0.00 All inclusive sponsorship 35,000.00 Printing & typesetting Fencing Postage $350.00 TOTAL $ 37,350.00 TOTAL BUDGET $ 40,100.00 OFFSETTING INCOME Sponsors 0.00 In -kind Services Other income (entry fees) .TOTAL Net Event Cost $ 40,100.00 *Allow t 10 % variance Tropic Hunt (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 95— 513 ,rt41;f Downtown Miami Partnership, Inc. Date: May 16. 1995 ABOUT BRICKELL BRIDGE EVENTS: The re -opening of the Brickell Bridge will be in 2 phases. The first will be in September, 1995. It will start as 2 big parties, one on each side of the bridge, and as the bridge is lowered, the two parties join to become one. The second phase, in November, 1995, will be attended by the Govemor, the Consular Corps., and other VIP'S. It will be the installation of the bridge art work (Tequesta Indian), and will feature a concert with Nestor Torres and the New World Symphony Band from the bridge. DMP is not creating these events, but hopes to enhance them and bring an awareness of the Downtown core to the events. Budget Worksheet for Special Assessment District event: Brickell Bridge ate -opening Projected event date: Sept. & Nov. 1995 Target Market: Locals, especially from Brickell and Downtown Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks In -Kind Space 0.00 Production $0.00 Radio 4 weeks In -Kind Time $0.00 Production $0.00 Television 2 weeks In -Kind Time $0.00 Production $0.00 Tabloid/Section 5 weeks Space $0.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos $250.00 $250.00 Releases $500.00 $500.00 TOTAL $ 750.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $0.00 Security $0.00 Flyer distribution 1 $0.00 In-house coordination 2 weeks 1 500.001 $500.00 Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5_ 513 Downtown Miami Pa# ership, Inc. Date: May 16, 1995 Entertainment Talent $1,200.00 $1,200.00 Sound 0.00 Stage $0.00 Lighting 0.00 Water Taxi Rental (both events) Decorations Signs & Banners 0.00 Props 1,000.00 1000.00 Tables, chairs $0.00 Posters 0.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways 500.00 $500.00 Miscellaneous City services/street closures $0.00 Permits $0.00 Logo Design 0.00 All inclusive sponsorship $0.00 Printing & typesetting 500.00 $500.00 Fencing 0.00 Postage $0.00 TOTAL $ 4,450.00 TOTAL BUDGET $ 4,450.001. OFFSETTING INCOME Sponsors 0.00 In -kind Services Other income TOTAL Net Event Cost $ 4,450.00 Allow ±10% variable I_ i Brickell Bridge (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-72-22 95- 513 Downtown Miami Partiership, Inc. Date: May 16, 1995 ABOUT LA CUMBRE: La Cumbre is an annual event which Miami hosts biennially. Over 1, 500 Ladn American travel agents and tour operators attend to be mesmerized by our city again.. This year, DMP hopes to sponsor a booth and have the downtown Miami core and its stars shine before their very influential audience. Budget Worksheet for Special Assessment District event: Downtown Core Booth at La Cumbre Projected event date: August 23, 1995 Target Market: Latin American Travel Agents attending Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks Space 0.00 Production $0.00 Radio 4 weeks Time $0.00 Production $0.00 Television 2 weeks Time $0.00 Production $0.00 Tabloid/Section 5 weeks Space $0.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos $250.00 Releases $1,500.00 TOTAL $ 1,750.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $0.00 Security $0.00 Flyer distribution $0.00 In-house coordination 2 weeks 500.00 Entertainment Talent 0.00 Sound 0.00 Prepared by: Rachel Griffis 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Phone: 305-379-7070 Fax: 305-379-7222 Downtown Miami Partnership, Inc. Date: May 16, 1995 Stage $0.00 Lighting 0.00 Decorations Signs & Banners 0.00 Props 0.00 Tables, chairs $0.00 Posters 0.00 Swards/Giveaways Prizes & ballot forms $0.00 Giveaways 1,500.00 Miscellaneous City services/street closures $0.00 Permits $0.00 Logo Design 0.00 All inclusive sponsorship 3,500.00 Printing & typesetting 0.00 Fencing 0.00 Postage $0.00 TOTAL $ 5,500.00 TOTAL. BUDGET $7,250.00 OFFSETTING INCOME Sponsors 0.00 In -kind Services Other income (entry fees) TOTAL Net Event Cost $ 7,250.00 *Allow t10% variance La Cumbre (page 2) Prepared by: Rachel Grams 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Phone: 305-379-7070 Fax: 305-379-7222 95- 513 '-10.O A Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT Miami International Film Festival: The film festival is an annual event at the Gusman Center For Performing Arts. It annually attracts over 20, 000 people to Downtown Miami. DMP will build on the concept of 1995s Second Avenue Bistro and tum it into a street cafe with strolling musicians and a variety of cuisine in a strictly downtown ambiance. Projected event date: Budget Worksheet for February, �sss g Target Market: Special Assessment District event: Film Festival attendees Miami Film Festival Street Fair and other locals Lead time Estimated $$ TOTALS Advertising Newspaper 1 week Space Production $0.00 Radio 4 weeks Time $0.00 Production $0.00 Television 2 weeks Time $0.00 Production $0.00 Tabloid/Section 5 weeks Space $0.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos $250.00 $250.00 Releases $1,500.00 $1,500.00 TOTAL $ 1,750.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $300.00 $300.00 Security $500.00 $500.00 Flyer distribution $100.00 $100.00 In-house coordination 2 weeks 500.00 $500.00 Entertainment Talent /Costumes 3,500.00 3,500.00 Sound Stage Prepared by: Rachel Griffis 25 S.E. 2nd Avenue ■ Suite 1007 s Miami, FL 33131 Phone: 305-379-7070 Fax: 305-379-7222 95- 513 Downtown Miami Partnership, Inc. Date: May 16, 1995 Lighting Water Taxi Rental Decorations Signs & Banners 200A0 $200.00 Props (linens, flowers) 450.00 $450.00 Tables, chairs $2,500.00 $2,500.00 Posters 500.00 $500.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways $0.00 Miscellaneous City services/street closures $1,200.00 $1,200.00 Permits $300.00 $300.00 Logo Design 0.00 All inclusive sponsorship $0.00 Printing & typesetting 0.00 Fencing 0.00 Postage $350.00 $350.00 TOTAL $10,400.00 TOTAL BUDGET $12,150.00 OFFSETTING INCOME Sponsors - 5,000.00 In -kind Services Other income (entry fees) TOTAL - $ 5,000.00 Net Event Cost $7,150.00 *Allow ±10% variance Film Festival (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue a Suite 1007 Y Miami, FL 33131 Fax: 305-379-7222 9 5— 513 Ju Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT Miami International Book Fair: The Miami International Book Fair annually attracts over 100, 000 booklovers and literary personalities. DMP will create a stand-alone book fair event that will have the same appeal as the book fair, but be at a dffierent time when we can expand into the street of the core. Budget Worksheet for Special Assessment District event: Miami Book Fair Event Projected event date: To be determined Target Market: Locals who attend the Book Fair Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks Space 0.00 Production $0.00 Radio 4 weeks In kind Time $0.00 Production $0.00 Television 2 weeks In kind Time $0.00 Production $0.00 Tabloid/Section weeks Space $3,060.00 $3,060.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos $250.00 $250.00 Releases $1,500.00 $1,500.00 TOTAL $ 4,810.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $300.00 $300.00 Security $500.00 $500.00 Flyer distribution $100.00 $100.00 In-house coordination 2 weeks 500.00 $500.00 Entertainment Talent 3,000.00 3000.00 Sound 0.00 Stage $500.00 $500.00 Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 _ tr. , Downtown Miami Partnership, Inc. Date: May 16,199 Lighting 500.00 $500.00 Water Taxi Rental (both events) Decorations Signs & Banners 200.00 $200.00 Theme Props 1,200.00 $1,200.00 Booths $2,500.00 $2,500.00 Posters 500.00 $500.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways $0.00 Miscellaneous City services/street closures $1,200,00 $1,200.00 Permits $300.00 $300.00 Logo Design 0.00 All inclusive sponsorship $0.00 Printing & typesetting 0.00 Fencing 0.00 Postage $350.00 $350.00 TOTAL $ 11,650.00 TOTAL BUDGET $16,460.00 OFFSETTING INCOME Sponsors - 6,000.00 - 6,000.00 In -kind Services Other income (entry fees) TOTAL - $ 6,000.00 Net Event Cost $10,460.00 *Allow±10% variance Book Fair (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 C _ 513 4 y�w j 4�A• I Downtown Miami Partnership, Inc. Date: May 16, 1995 Y 1 ABOUT CENTENNIAL EVENT. July, 1995 begins the celebration our Miami's 100th anniversary. Ma/or events are planned, with one in Downtown Miami. Budget Worksheet for Special Assessment District event: Miami Centennial Projected event date: July 4, 1995 Target Market: Locals Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks Space 750.00 $750.00 Production $0.00 Radio 4 weeks Time $0.00 Production $0.00 Television 2 weeks Time $0.00 Production $0.00 Tabloid/Section 5 weeks Space $0.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos Releases $1,500.00 $1,500.00 TOTAL $ 2,250.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $0.00 Security $0.00 Flyer distribution $0.00 In-house coordination 1 week 250.00 $250.00 Entertainment Talent 0.00 Sound 0.00 Stage $0.00 Lighting 0.00 Decorations Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 915— 513 Downtown Miami Partnership, Inc. Date: May 15, 1995 Signs & Banners 0.00 Props 0.00 Tables, chairs $0.00 Posters 0.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways 500.00 $500.00 Miscellaneous City services/street closures Permits Logo Design Historic Water taxi tour Printing & typesetting Fencing Postage TOTAL $ 750.00 TOTAL BUDGET $3,000.00 OFFSETTING INCOME Sponsors 0.00 In -kind Services Other income (entry fees) TOTAL Net Event Cost $ 3,000.00 *Allow ±10% variance Centennial (pg 2) Prepared by: Rachel Griffis Phone: 305-379-7070 .............._ ............. 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 95- 513 rTSIk'NA Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT Quarterly Networking Events: DMP recognizes the importance of regular networking events to enhance all downtown businesses and their eftrts. Our goal is to promote downtown professionals to fellow downtowners. Budget Worksheet for Special Assessment District event: Quarterly Networking Events Projected event date: Quarterly, to be set Target Market: Downtown workers Lead time Estimated $$ per Event TOTALS Advertising Newspaper 3 weeks Space Production Radio 4 weeks In kind Time Production Television 2 weeks In kind Time Production Tabloid/Section 2 weeks Space $570.00 $1,140.00 Insertion Production Publicity 2 weeks Photos Releases $500.00 $1,000.00 TOTAL $ 2,140.00 Event Production Personnel Design, supervision, set -up, strike 1,500.00 3,000,00 Staffing Security Flyer distribution In-house coordination 3 weeks 750.00 $750.00 Entertainment Talent 500.00 1000.00 Sound 0.00 Stage Lighting Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 ,- 513 Downtown Miami Partnership, Inc. Date: May 16, 1995 ' Water Taxi Rental (both events) Decorations Signs & Banners Theme Props Booths Posters Awards/Giveaways Door Prizes $350.00 $700.00 Giveaways $0.00 Miscellaneous City services/street closures Permits Logo Design Food & beverage $1,500.00 $3,000.00 Printing & typesetting 0.00 Fencing 0.00 Postage $640.00 $1,280.00 TOTAL $ 9,730.00 TOTAL BUDGET $1'I,870.00 OFFSETTING INCOME Sponsors - 2000.00 4000.00 In -kind Services Other income (entry fees) TOTAL - $ 4000.00 Net Event Cost $7,870.00 *Allow t90% variance Quarterly Networking (pg. 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue w Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5 - 513 1tii ': tYA Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT LANDLORD SEMINAR: These seminars are designed to worm with property owners and property management companies methods to attract and maintain national tenants, and other skills that will make Downtown Miami as aood as it should be. We will b►ina toe people to conduct the seminar. Budget WoIksheet for Special Assessment District event: Landlord Seminar Projected event date: to be determined Target Market: SAD Property owners and managers Lead time Estimated $$ TOTALS Advertising Newspaper 2 weeks Space Production Radio 2 weeks Time $0.00 Production $0,00 Television Time $0.00 Production $0.00 Tabloid/Section 3 weeks Space $0.00 Insertion Production $0.00 Publicity 2 weeks Photos Releases 2,000 $2,000.00 TOTAL $ 2,000.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Speakers 7,500.00 7,500.00 Security $0.00 Invitations $ 500.00 $500.00 In-house coordination 2 weeks 500.00 $500.00 Entertainment Talent 0.00 Sound 0.00 Stage $0.00 Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 95— 513 ,,wxf tt Downtown Miami Partnership, Inc. Date: May 16, 1995 Lighting 0.00 Decorations Signs & Banners 0.00 Props 0.00 Tables, chairs $0.00 Posters 0.00 Food & Accommodations $1500.00 $1,500.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways Miscellaneous City services/street closures $0.00 Permits $0.00 Logo Design 0.00 Yet to be specified participation Printing & typesetting 0.00 Fencing 0.00 Postage $350.00 $350.00 TOTAL $ 10,350.00 TOTAL BUDGET $12,350.00 OFFSETTING INCOME Sponsors 2500.00 - 2500.00 In -kind Services 1500.00 -1500.00 Other income (entry fees) TOTAL - 4000.00 Net Event Cost $ 8,350.00 * Allow :00% variance Landlord Seminar (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 95 - 513 s� Downtown Miami Partgership, Inc. Date: May 16, 1995 About Latin American & Caribbean Advertising: The countries chosen for this program are those indicated to DMP from responses to the 350+ questionnaires sent in March, 1995, to all district property owners and businesses in the area, and Greater Miami Convention & Visitors Bureau statistics We will sponsor space called "shells" in Brazil, Argentina, Venezuela, Colombia, Jamaica, and the Bahamas through local newspapers, magazines and other media. These will be strategically placed for peak seasons and holidays that attract the particular market. In doing this, we offer much discounted rates to district businesses (professional or retail) to advertise to these markets. These purchases will influence positive P.R. for Downtown Miami. Publications being considered are C Globo in Brazil, El Clarin in Argentina, Florida Marketplace for Colombia, Brazil, Argentina and Venezuela. Caribbean publications and other are being investigated. Budget Worksheet for Special Assessment District Latin American & Caribbean Advertising & P.R. Projected date: Ongoing Target Market: Latin American and Caribbean Tourists and Travel Agents Lead time Estimated $$ TOTALS Advertising Newspaper 30,000.00 $30,000.00 Space 0.00 Production $0.00 Radio None Time Production Television Researching Time Production Tabloid/Section/Magazine Space 43,400.00 $43,400.00 Insertion $0.00 Production $0.00 Publicity Photos Releases $5,000.00 $5,000,00 TOTAL $ 78,400.00 Production Personnel Design, supervision, set -up, strike 0.00 Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 H _, 513 =Jrr Distribution $0.00 In-house coordination 2 months 2000.00 $2,000.00 Miscellaneous Printing & typesetting 0.00 Postage $0.00 TOTAL $ 2.000.00 TOTAL BUDGET $80,400.00 OFFSETTING INCOME Sponsors $ 17,850.00 -$17,850.00 In -kind Services TOTAL Net Event Cost $62,550.00 *Allow ±10% variance L.A. & Carib. Advertising (pg. 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5_ 513 diuv7�°lr '*' ,WAY+'�,,'o Downtown Miami Partnership, Inc. . Date: May 16, 1995 ABOUT Local Markets Advertising and P.R.: This fund is in addition to actual event adverting and will allow for a constant presence before our most important target market. We will use small, inexpensive ads on a regular basis and sponsor "shells" on a rotating basis for commercial space advertising, retail advertising, and public relations. In the shells, we would co-op with local businesses for specific needs and the holiday seasons. Publications being considered are the Miami Herald, El Nuevo Herald, and Miami Today. Projected date: Budget Worhsheet for ongoing Special Assessment District Target Market: Local Market Local Markets Advertising & P.R. Lead time Estimated $$ TOTALS Advertising Newspaper Space 12,000.00 12,000.00 Production $500.00 $500.00 Radio PSA Time Production Television PSA Time Production Tabloid/Section/Magazine Space 7,000.00 7,000.00 Insertion Production $500.00 $500.00 Publicity Photos Releases 5,000.00 $5,000.00 TOTAL $ 25,000.00 Production Personnel Design, supervision, set -up, strike 0.00 Distribution $0.00 In-house coordination 1 month 1000.00 $1,000,00 Miscellaneous Printing & typesetting Postage $0.00 TOTAL $ 1,000.00 Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, t 33131 Fax: 305-379-7222 5 13 Downtown Miami Part �rship, Inc. Date: May 16, 1995 TOTAL BUDGET 26,000.00 OFFSETTING INCOME Sponsors - 5,000.00 In -kind Services TOTAL Net Cost L $21.000.00 *Allow ±10% variance Local Advertising `pg. 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 �5- 513 At .. Downtown Miami Partnership, Inc. . Date: May 16, 1995 'ABOUT Collateral Materials: The first brochure will be one implementing a "Consumer Friendly" program to be sponsored by DMP and DDA. This will use the subject brochure in conjunction with a window sticker (to be provided otherwise) to encourage the downtown office workers and other locals to visit try downtown for banking, services, and goods. We are a friendly place to do personal business. A Downtown Miami brochure will be designed to promote downtown's vitality, will publicize facts, statistics and a positive image of downtown. Topics for the two other brochures will be up to property owners and committee members. Projected date: Budget Worksheet for Ongoing Target Market: Special Assessment District Local Market Collateral Materials Lead time Estimated $$ TOTALS Advertising Newspaper Space 0.00 Production Radio PSA Time Production Television PSA Time Production Tabloid/Section/Magazine Space Insertion (for distribution) 7,000.00 7,000.00 Production Publicity - Photos Releases $2,500.00 $2,500.00 TOTAL $ 9,500.00 Production Personnel Design, supervision, set -up, strike 0.00 Distribution $0.00 In-house coordination 1 month 1000.00 $1,000.00 Miscellaneous Printing & typesetting 12,750.00 12,750.00 Postage $0.00 TOTAL $13,750.00 Prepared by: Rachel Griffis 25 S.E. 2nd Avenue m Suite 1007 a Miami, FL 33131 Phone:305-379-7070 Fax: 305-379-7222 _ 513 .i1.ta �r4.g!V,A 4:4- Downtown Miami Partnership, Inc. . Date: May 16, 1995 Collateral Materials (pg. 2) Prepared by: Rachel Griffis Phone: 305-379-7070 $23,250.00 25 S.E. 2nd Avenue • Suite 1007 s Miami, FL 33131 Fax: 305-379-7222 �5- 513 ,tR:WM; Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT See What's Upl: "See What's Up! Miami Downtown" is the name of an extensive marketing campaign created at the instruction of Commissioner Gort and being executed by DDA and DMP. It involves many aspects and is priimady to have one slogan and logo for all of Downtown's marketing. Projected date: Budget Worksheet for Ongoing g Target Market: Special Assessment District Local Market See What's 031 Miami Downtown Lead time Estimated $$ TOTALS Advertising Newspaper Space 1,200.00 $1,200.00 Production $500.00 $500.00 Radio PSA Time Production Television PSA Time Production Tabloid/Section/Magazine Space $5,000.00 $5,000.00 Insertion Production $500.00 $500.00 Publicity Photos Releases 5,000.00 $5,000.00 TOTAL $ 12,200.00 Production Personnel Design, supervision, set -up, strike 0.00 Distribution $0.00 In-house coordination 1 month 1000.00 $1,000.00 Miscellaneous Printing & typesetting 26,380.00 $26,380.00 Postage $0.00 TOTAL $ 27,380.00 TOTAL BUDGET 439,690.00 OFFSETTING INCOME Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, F� G33131 a Fax: 305-379-7222 3i Downtown Miami Partnership, Inc. t , , Date: May 16, 1995 Sponsors in -kind Services TOTAL Net cost $39,590.00 Allow t 10 % variance See What's UP! (pg. 2) Prepared by: Rachel Griffis Phone:305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 v Miami, FL 33131 Fax: 305-379-7222 95— 513 ,k Downtown Miami Partnership, Inc. d , Date: May 16, 1995 ABOUT Product Improvement & Beaudrication: These are funds that are being set aside for street level improvements to the downtown core area. Possible uses are a "Welcome to Downtown" sign at the 1-95 ramp, trees or landscaping, or other projects to be identified Projected date: Budget Woftheet for Ongoing g Target Market: Special Assessment District Local Market Product Improvement & Beautification Lead time Estimated $$ TOTALS Advertising Newspaper Space Production Radio Time Production Television Time Production Tabloid/Section/Magazine Space Insertion Production Publicity Photos Releases 2,500.00 $2,500.00 TOTAL $ 2,500.00 Production Personnel Design, supervision, set -up, strike 0.00 Distribution $0.00 In-house coordination 1 month 1000.00 $1,000.00 Miscellaneous Printing & typesetting Postage $0.00 Landscaping FESignage Projects 47,790.00 Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5 1513 *Allow ±10 variance 48,790,00 61,290.00 $51,290.00 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 8 - 513 .y CITY OF MIAMI, FLORIDA INTER -OFFICE MEMORANDUM 14 Cesar Odier June 22 1995 TO : DATE •. ' FILE City an -'' SUBJECT : Agenda Item FROM : (Willy) Gort REFERENCES: ssioner Flagler Core Area Special ENCLOSURES: Assessment District Would you please place on the Commission Agenda of July 13, 1995 as a discussion item, the Flagler Core Area Special Assessment District. Thank you for your cooperation. WGlbd cc: Elvy Gallastegui, Agenda Office 95- 513 %.0 %-) r--, Cli - C _ 4141 V 96- 513 P Special Assessment District Marketing Committee Report `GOALS OF THE ATTACHED PROPOSAL: • - To improve the perception of Downtown as follows: • Locally • Regionally v Nationally • Internationally • To improve Downtown's marketability through: • making Downtown high profile in the eyes of potential visitors/residents to downtown improving the physical appearance of downtown • making downtown more user-friendly ® Bringing people Downtown so that we can SELL Downtown • Help individual businesses and properties advertise themselves to local, Latin American and Caribbean markets GENERAL OVERVIEW: • Events • Creating new events for the Downtown Miami Core to promote those areas and bring people • Downtown Miami Desk Dash • Paella Festival Downtown Miami Tropic Hunt • Working with existing events to bring a positive focus, fun, and excitement to downtown •Brickell Bridge Re -opening events - sponsor historic tours of downtown from the Miami River a La Cumbre - an exclusive opportunity to showcase the Miami core to influential Latin American travel agents and tour operators 95 rJ�� 1JFa�',�rFr • Miami Film Festival - This is a nighttime event which is greatly attended, but those attending scurry through the streets to leave! This street fair will encourage rdm-goers to stay and enjoy the downtown core. • Miami International Book Fair - annually attracts over 100,000 people to downtown, but not to the "district". We will use Book Fair's clout to hold our event in the core. • Centennial Kick-off - Most appropriately, we will sponsor historical tours from the river about downtown Miami. We cannot be left out of this event. • Quarterly Networking Events (3) - are designed to promote primarily the downtown professional to other downtowners. Hosting facilities will be spotlighted. o Landlord Seminar - will offer assistance, knowledge, and empowerment to district property owners and managers in getting and keeping national tenants. • Advertising and Public Relations • Latin American & Caribbean - these markets have been identified as targets by questionnaires mailed to property and business owners in March, 1995, and through various meetings. We will buy contracts with leading international publications where we will introduce positive p.r. and subsidize significantly the cost of advertising in these markets. District property owners will have first opportunity to take advantage of this offer, then other businesses in the district. • Local Markets - will utilize primarily the Miami Herald, El Nuevo Herald, and Miami Today in the same way identified above. We will have a "Downtown Awareness" campaign for visibility and also buy space in special sections to fit the needs of district property owners. • Collateral Materials - will cover printed brochures to meet the goals described above. Topics include "Consumer -Friendly" program, Downtown statistics and facts, and others to be derived from assessed property owners. • See What's Up! Miami Downtown - is a marketing program already in place through the DDA with which DMP has assisted. The idea is to get the slogan out in as many ways as possible. There is already a TV commercial, radio spot and more. We will expand upon the goals of that campaign, namely, buy shopping bags (with slogan) to restll to participating businesses, make banners, make giveaway items, etc. HOW WE REACHED THESE FIIGURES: • The Executive Director, Josie, and the Marketing Coordinator, and sometimes the S.A.D. Committee members met with various service providers who offered valuable input and presented written proposals, which are available upon request. e Issuing proposals were, Logistics Management Group, Ackerley Communications, Miami Today, Miami Herald/El Nuevo Herald, )Florida Marketplace, Charney-Palacios, Edward J. Gorin Public Relations, Woody Graber & Associates Public Relations and Advertising, Ellen White Public Relations, and Viajero VIP Travel Industry Magazine of the Americas. Proposals are pending from Miami Herald International. Proposals will be solicited from numerous like sources before work is awarded. 14 95- 513 *al Assessment eci� °P®s�d-B�xd District ry et Overview • Desk Dash $ 30,700.00 • Miami Herald's Downtown Tropic Hunt $ 40,100.00 • Brickell Bridge Re -opening $ 4,450.00 • La Cumbre Booth Sponsorship $ 7,250.00 • Miami Int'l Film Festival Street Bistro $ 7,150,00 • Miami Int'l Book Fair Special Event $ 10,460.00 • Centennial Event $ 3,000.00 • Quarterly Downtowners' Networking (2 events) $ 7,870.00 • Property Owners & Managers Seminar $ 8,350.00 • Latin American & Caribbean Newspapers $ 62,550.00 • Local Newspapers $ 21,000.00 • Collateral Materials $ 23,250.00 e See What's Up MiAhw DovmrowN campaign $ 39,580.00 • Product Improvement $ 51,290.00 TOTAL: $ 317,000.00 "The figures in this budget are estimates which are subject to change based upon market conditions and availability. Allow f 10% variance. Revision dated 5/16/95 85- 513 Downtown Miami Partnership, Inc. Date: May 16, 1995 - -� ABOUT DESK DASH. Desk Dash, similar to the Coconut Grove Bed Races, was a very popular event in Downtown Miami for several years in the late 1980's with approximately 2, 000 locals in attendance. We have had requests and a great deal of interest in bringing it back. Local companies, government agencies, -and politicians would use their creativity to design a desk on wheels and compete against challengers for awards and recognition, but mostly for fun! We will choose a charity to benefit. Budget Worksheet for Special Assessment District event: Desk Dash Projected event date: Late January' 96 Target Market: Local office workers Lead time Estimated $$ TOTALS Advertising -- Newspaper 4 weeks Space 5,000.00 Production $250.00 Radio 4 weeks In -Kind Time Production - Television 2 weeks In -Kind Time Production Tabloid/Section 5 weeks Space $5,100.00 Insertion - $1,300.00 Production $250,00 Publicity 2 weeks Photos $500.00 Releases $2,500.00 TOTAL $ 14,900.00 Event Production Personnel Design, supervision, set -up, strike 5,000.00 Hostesses $300.00 Security 800.00 Flyer distribution $450.00 In-house coordination 4 months 2,000.00 Entertainment Talent 2,000.00 Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 95-- 513 'f1r;xL°!i Downtown Miami Partnership, Inc. Date: May 16, 1995 Sound 1,500.00 Stage $500.00 Lighting 0.00 Decorations Signs & Banners 6 weeks 3,500.00 Props (starttfinish lines) 1,500.00 Booths $500.00 Posters 2,500.00 AWards/Giveaways 150 t-shirts for participants 1,500,00 Prizes for winners $500.00 Giveaways 1,200.00 Miscellaneous City services/street closures 2,700.00 Permits $500.00 Registration forms, race kit $500.00 Printing & typesetting 1,000.00 Postage $350.00 TOTAL $ 28,800.00 TOTAL BUDGET $ 43,700.00 OFFSETTING INCOME Sponsors $ 10,000.00 In -kind Services listed above Other income (entry fees) $ 3,000.00 TOTAL Not Event Cost *,Allow ±10% variance: Desk Dash (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 - $ 13,000.00 $ 30,700.00 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 a Fax: 305-379-7222 95- 513 `k 04*4!04 Downtown Miami Nartnersnip, Inc. Date: May 16, 1995 ABOUT MIAMI HERALD TROPIC HUNT: The Tropic Hunt, for many years, has been an annual event put together by Dave Barry and Tropic Magazine. This year they are looking for sponsors to defray the $100,000 cost of producing the event. DMP is looking at buying the guarantee to have it in the Downtown core and being termed "Presenting Sponsorr on all media related to the event. It attracts 40,000 local young professionals who participate in this hunt, scouring the streets looking for clues to solve the hunt. Budget Worksheet for Special Assessment District event: Miami Herald's Downtown Tropic blunt Projected event date: December 3, 1995 Target Market: Local workers and surrounding communities Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks 'Included Space 0.00 Production $0.00 Radio 4 weeks Included Time $0.00 Production $0.00 Television 2 weeks Included Time $0.00 Production $0.00 Tabloid/Section 5 weeks Included Space Insertion $0.00 Production Publicity 2 weeks Photos $250.00 Releases $2,500.00 TOTAL $ 2,750.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $0.00 Security $0.00 .Flyer distribution $0.00 In-house coordination 4 months 2.000.00 Entertainment Talent 0.00 Prepared by: Rachel Grills 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Phone: 305-379-7070 Fax: 305-379-7222 - 513 s� ►d V90464.V Y111 10114A1116 1 ►M1 ♦111r1 J/11'A, 111►r. Date: May 16, 1995 ^ ,� Sound 0.00 Stage $0.00 Lighting 0.00 Decorations Signs & Banners 0.00 Props 0.00 Tables, chairs $0.00 Posters 0.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways 0.00 Miscellaneous City services/street closures $0.00 Permits $0.00 Logo Design 0.00 All inclusive sponsorship 35,000.00 Printing & typesetting Fencing Postage $350.00 TOTAL $ 37,350.00 TOTAL BUDGET $ 40,100.00 OFFSETTING INCOME Sponsors . 0.00 In -kind Services Other income (entry fees) TOTAL Net Event Cost 40,100.00 Allow f 10 o variance - Tropic Hunt (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 . 25 S.E. 2nd Avenue ■ Suite 1007 o Miami, FL 33131 Fax: 305-379-7222 95— 513 IWAPU ,lit;i!t'% uuwiiLuwn midim raruierbmp, inc. Date: May 16, 1995 ABOUT BRICKELL BRIDGE EVENTS: The re -opening of the Brickell Bridge will be in 2 phases. The first will be in September, 1995. It will start as 2 big parties, one on each side of the bridge, and as the bridge is lowered, the two parties join to become one. The second phase, in November, 1995, will be attended by the Governor, the Consular Corps., and other VIP'S. It will be the installation of the bodge art work (Tequesta Indian), and will feature a concert with Nestor Torres and the New World Symphony Band from the bridge. DMP is not creating these events, but hopes to enhance them and bring an awareness of the Downtown core to the events. Projected event date: Sept. & Nov. 1995 Budget Worksheet for _ Target Market: Locals, especially from Special Assessment District event: — Brickell and [Downtown Brickell Bridge Reopening Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks In -Kind Space 0.00 Production $0.00 Radio 4 weeks In -Kind Time $0.00 Production $0.00 Television 2 weeks In -Kind Time $0.00 Production $0.00 Tabloid/Section 5 weeks Space $0.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos $250.00 $250,00 Releases $500.00 $500.00 TOTAL $ 750.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $0.00 Security $0.00 Flyer distribution $0.00 In-house coordination 2 weeks 500.00 $500.00 Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 a Miami, FL 33131 Fax: 305-379-7222 r 513 Downtown Miami Partnership, Inc. Date: May 16, 1995 -M Entertainment Talent $1,200.00 $1,200.00 Sound 0.00 Stage $0.00 Lighting 0.00 Water Taxi Rental (both events) Decorations Signs & Banners 0.00 Props 1,000.00 1000.00 Tables, chairs $0.00 Posters 0.00 Awards/Giveaways Prizes & ballot forms -" $0.00 Giveaways 500.00 $500.00 Miscellaneous City serviceststreet closures $0.00 Permits $0.00 Logo Design 0.00 All inclusive sponsorship $0.00 Printing & typesetting 500.00 $500.00 Fencing 0.00 Postage $0.00 TOTAL $ 4,450.00 TOTAL BUDGET $ 4,450.00 OFFSETTING INCOME Sponsors 0.00 In -kind Services Other income TOTAL Net Event Cost $ 4,450.00 "Allow ±10% variable Brickell Bridge (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-72-22 95— 513 / Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT LA CUMBRE. La Cumbre is an annual event which Miami hosts biennially. Over 1,500 Latin American travel agents and tour operators attend to be mesmerized by our city again.. This year, DMR hopes to sponsor a booth and have the downtown Miami core and its stars shine before their very influential audience. Projected event date: August 23, 1995 Budget Worksheet for Target Marker Special Assessment District event. Latin American Travel Downtown Core Booth at La Cumbre I Agents attending Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks Space 0.00 Production $0.00 Radio 4 weeks Time $0.00 Production $0.00 Television 2 weeks Time $0.00 Production $0.00 Tabloid/Section 5 weeks Space $0.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos $250 00 Releases $1,500.00 TOTAL $ 1,750.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $0.00 Security $0.00 Flyer distribution $0.00 In-house coordination 2 weeks 500.00 Entertainment Talent 0.00 Sound 0.00 Prepared by: Rachel Griffis / 9) Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FI- 33131 Fax: 305-379-7222 95- 513 ,u uowntown miami Nartnersnip, Inc. Date: May 16, 1995 - Stage $0.00 Lighting 0.00 Decorations Signs & Banners 0.00 Props 0.00 Tables, chairs $0.00 Posters 0.00 Awards/Giveaways Prizes' & ballot forms $0.00 Giveaways 1,500.00 Miscellaneous City services/street closures $0.00 Permits $0.00 Logo Design 0.00 All inclusive sponsorship 3,500.00 Printing & typesetting 0.00 Fencing 0.00 Postage $0.00 TOTAL $ 5,500.00 TOTAL BUDGET $7,250.00 OFFSETTING INCOME Sponsors 0.00 In -kind Services Other income (entry fees) TOTAL Net Event Cost _ 7,250.00 25 S. E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 95W 513 �tltiRli? A4 Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT Miami International Film Festival: The film festival is an annual event at the Gusman Center For Performing Arts. It annually attracts over 20, 000 people to Downtown Miami. DMP will build on the concept of 1995s Second Avenue Bistro and tum it into a street cafe with strolling musicians and a variety of cuisine in a strictly downtown ambiance. Projected event date: Budget Worksheet for February, 1996 Target Market: Special Assessment Dishict evert: Film Festival attendees Miami Film Festival Street Fail I and other locals Lead time Estimated $$ TOTALS Advertising Newspaper 1 week Space Production $0.00 Radio 4 weeks Time $0.00 Production $0.00 Television 2 weeks Time $0.00 Production $0.00 Tabloid/Section 5 weeks Space $0.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos $250.00 $250.00 Releases $1,500.00 $1,500.00 TOTAL $ 1,750.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $300.00 $300.00 Security $500.00 $500.00 Flyer distribution $100.00 $100.00 In-house coordination 2 weeks 500.00 $500.00 Entertainment Talent /Costumes 3,500.00 3,500.00 Sound Stage Prepared by: Rachel Griffis O Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5 r 513 A Lighting Water Taxi Rental Decorations Signs & Banners 200.00 $200,00 Props (linens, flowers) 450.00 $450.00 Tables, chairs $2,500.00 $2,500.00 Posters 500.00 $500.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways _ —$0.00 Miscellaneous City services/street closures $1,200.00 $1,200.00 Permits $300.00 $300.00 Logo Design 0.00 All inclusive sponsorship $0.00 Printing & typesetting 0.00 Fencing 0.00 Postage $350.00 $350.00 TOTAL $10,400.00 TOTAL BUDGET $12,150.00 OFFSETTING INCOME Sponsors - - 5,000.00 In -kind Services Other income (entry fees) - TOTAL - $ 5,000.00 Net Event Cost 7,150.00 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 c - 513 �/ Downtown Miami Partnership, Inc. Date: May 16, 1995 ;^^� ABOUT Miami International Book Fair., The Miami Intemational Book Fair annually attracts over 1oo,000 booklovers and literary personalities. DMP will create a stand-alone book fair event that will have the same appeal as the book fair, but be at a different time when we can expand into the street of the core. Budget Worksheet for Special Assessment District event: Miami Book Fair Event Projected event date: To be determined Target Market: Locals who attend the Book Fair Lead time Estimated $$ TOTALS Advertising Newspaper 4 weeks Spate 0.00 Production $0.00 Radio 4 weeks in kind Time $0.00 Production $0.00 Television 2 weeks In kind Time $0.00 Production $0.00 Tabloid/Section weeks Space $3,060.00 $3,060.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos $250.00 $250.00 'Releases $1,500.00 $1,500.00 TOTAL $ 4,810.00 Event Production - Personnel Design, supervision, set -up, strike 0.00 Staffing $300.00 $300.00 Security $500.00 $500.00 Flyer distribution $100.00 $100.00 in-house coordination 2 weeks 500.00 $500.00 Entertainment Talent 3,000.00 3000.00 Sound 0.00 Stage 1 $500.00 $500.00 Prepared by: Rachel Grids Phone:305-379-7070 25 S.E. 2nd Avenue IN Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5— 513 El-E .Swipy, uowntown Miami Partnership, Inc. Date: May 16, 1995 , y Lighting 500.00 $600.00 Water Taxi Rental (both events) Decorations Signs & Banners 200.00 $200.00 Theme Props 1,200.00 $1,200.00 Booths $2,500.00 $2,500.00 Posters 500.00 $500.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways $0.00 Miscellaneous City services/street closures $1,200.00 $1,200.00 Permits $300.00 $300.00 Logo Design 0.00 All inclusive sponsorship $0.00 Printing & typesetting 0.00 Fencing 0.00 Postage $350.00 $350.00 TOTAL $ 11,650.00 TOTAL BUDGET $16,460.00 OFFSETTING INCOME Sponsors - 6,000.00 - 6,000.00 In -kind Services Other income (entry fees) TOTAL - $ 6,000.00 $10,460.00 Net Event Cost *Allow ±10% variance Book Fair (Page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 95- 513 Downtown Miami Nartnersnip, inc. Dater May 16, 1995 .� ABOUT CENTENNIAL EVENT. July; 1995 begins the celebration our Miami's 100th anniversary. Major events are planned, with one in Downtown Miami. Projected event date: July 4, 1995 Budget Worksheet for Target Market: Special Assessment District event. Locals Miami Centennial Lead time Estimated $$ TOTALS Advertising No 4 weeks Space 750.00 $750.00 Production $0.00 Radio 4 weeks Time $0.00 Production $0.00 Television 2 weeks Time $0.00 Production $0.00 Tabloid/Section 5 weeks Space $0.00 Insertion $0.00 Production $0.00 Publicity 2 weeks Photos Releases $1,500.00 $1,500.00 TOTAL $ 2,250.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Staffing $0.00 Security $Q.00 Flyer distribution $0.00 In-house coordination 1 week 250.00 $250.00 Entertainment Talent 0.00 Sound 0.00 Stage $0.00 Lighting 0.00 Decorations Prepared by: Rachel Griffis Phone: 305-379-7070 �y 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5 -- 513 IUV;M:7+ `iUw11��iAl1 IYIIpll/1 1 41♦/IV/v�u�../ •..`.. Date: May 16, 1995 Signs & Banners 0.00 Props 0.00 Tables, chairs $0.00 Posters 0.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways 500.00 $500.00 Miscellaneous City services/street closures Permits Logo Design Historic Water taxi tour Printing & typesetting — Fencing Postage TOTAL $ 750.00 TOTAL BUDGET $3,000.00 OFFSETTING INCOME Sponsors 0.00 In -kind Services Other income (entry fees) TOTAL Net Event Cost $ 3,000.00 *Allow *10% variance Centennial (pg 2) Prepared by: Rachel Griffis Phone: 305-379-7070 . 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-72-22 9"6- 513 C 3t 6Jvrr11��I10Y11 IMlldllll t'df 111C11111�J� Ilil:. Date: May 16, 1995 `~ ABOUT Quarterly Networking Events: DMP recognizes the importance of regular networking events to enhance all downtown businesses and their efforts. Our goal is to promote downtown professionals to fellow downtowners. Projected event date: Budget Worksheet for Quarterly, to be ;yet Special Assessment District event: Target Market: Quarterly Networking Events I Downtown worker Lead time Estimated $$ per Event TOTALS Advertising Newspaper 3 weeks Space Production Radio 4 weeks In kind Time Production Television 2 weeks In kind Time Production Tabloid/Section 2 weeks Space $570.00 $1,140.00 Insertion Production Publicity 2 weeks Photos Releases $500.00 $1,000.00 TOTAL $ 2,140.00 Event Production Personnel Design, supervision, set -up, strike 1,500.00 3,000.00 Staffing Security Flyer distribution In-house coordination 3 weeks 750.00 $750.00 Entertainment Talent 500.00 1000.00 Sound 0.00 Stage Lighting Prepared by: Rachel Griffis Phone:305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 95- 513 u��nrilww�� nuwti�i rraiu�rrS�uM, uic. Date: May 16, 1995 1 Water Taxi Rental (both events) Decorations Signs & Banners Theme Ptops _ Booths Posters Awards/Giveaways Door Prizes $350.00 $700.00 Giveaways $0.00 Miscellaneous City serviceststreet closures Permits - Logo Design -- Food & beverage $1,500.00 $3,000.00 Printing & typesetting 0.00 Fencing 0.00 Postage $640.00 $1,280.00 TOTAL $ 9,730.00 TOTAL BUDGET $11,870.00 OFFSETTING INCOME - - Sponsors - 2000.00 4000.00 In -kind Services _ Other income (entry fees) TOTAL - $ 4000.00 Net Event Cost - $7,870.00 25 S.E. 2nd Avenue ■ Suite 1007 • Miami, FL 33131 Fax: 305-379-7222 95- 513 Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT LANDLORD SEMINAR: These seminars are designed to work with property owners and property management companies methods to attract and maintain national tenants, and other skills that will make Downtown Miami as good as it should be. We will bring top people to conduct the seminar. Budget Worksheet for Special Assessment District event: Landlord Seminar Projected event date: to be determined Target Market: SAD Property owners and managers Lead time Estimated $$ TOTALS Advertising Newspaper 2 weeks Space Production Radio 2 weeks Time $0.00 Production $0.00 Television Time $0.00 Production $0.00 Tabloid/Section 3 weeks Space $0•00 Insertion Production $0.00 Publicity 2 weeks Photos Releases 2,000 $2,000.00 TOTAL $ 2,000.00 Event Production Personnel Design, supervision, set -up, strike 0.00 Speakers 7,500.00 7,5W.00 Security $0.00 Invitations $ 500.00 $500.00 In-house coordination 2 weeks 500.00 $500.00 (Entertainment Talent 0.00 Sound 0.00 Stage 1 1 $0.00 Prepared by: Rachel Griffis 25 S.E. 2nd Avenue o Suite 1007 ■ Miami, FL 33131 �� Phone: 305-379-7070 Fax: 305-379-7222 5 -xt Downtown Miami Partnership, Inc. Date: May 16, 1995 Lighting 0.00 Decorations Signs & Banners 0.00 Props 0.00 Tables, chairs $0.00 Posters 0.00 Food & Accommodations $ 1500.00 $1,500.00 Awards/Giveaways Prizes & ballot forms $0.00 Giveaways Miscellaneous City services/street closures $0.00 Permits $0.00 Logo Design 0.00 Yet to be specified participation Printing & typesetting 0.00 Fencing 0.00 Postage $350.00 $350.00 TOTAL $10, 350.00 TOTAL BUDGET $12,350.00 OFFSETTING INCOME Sponsors 2500.00 - 2500.00 In -kind Services 1500.00 -1500.00 Other income (entry fees) TOTAL - 4000.00 Not Event Cost $ 8,350.00 *Allow t10% variance Landlord Seminar (page 2) Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 3 5- 513 Y i s Uowntown Miami Partnership, Inc. Date: May 16, 1995 About Latin American & Caribbean'Advertising: The countries chosen for this program are those indicated'to DMP from responses to the 350+ questionnaires sent in March, 1995, to all district property owners and businesses in the area, and Greater Miami Convention & Visitors Bureau statistics We will sponsor space called "shells" in Brazil, Argentina, Venezuela, Colombia, Jamaica, and the Bahamas through local newspapers, magazines and other media. These will be strategically placed thr peak seasons and holidays that attract the particular market. In doing this, we offer much discounted rates to district businesses (professional or retail) to advertise to these markets. These purchases will influence positive P.R. for Downtown Miami: - Publications being considered are A Globo in Brazil, El Clarin in Argentina, Florida Marketplace for Colombia, Brazil, Argentina and Venezuela. Caribbean publications and other are being investigated. Projected date: Ongoing Target Market: Budget Worksheet for Latin American and Caribbean Tourists and Special Assessment District Travel Agents Latin American & Caribbean Advertisina & P.R. Lead time Estimated $$ TOTALS Advertising Newspaper 30,000.00 $30,000.00 Space - 0.00 - Production $0.00 Radio None Time Production Television - Researching Time Production Tabloid/Section/Magazine Spate - 43,400.00 $43,400.00 Insertion $0.00 Production $0.00 Publicity Photos Releases $5,000.00 $5,000.00 TOTAL $ 75,400.00 Production Personnel Design, supervision, set -up, strike 0 00 Prepared by: Rachel Griffis 2 Phone: 305-379-7070 25 S.E. 2nd Avenue a Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5 5.13 Downtown Miami Partnership, Inc. Date: May 16, 1995 Distribution $0.00 In-house coordination 2 months 2000.00 $2,000.00 Miscellaneous Printing & typesetting 0.00 Postage $0.00 TOTAL $ 2.000.00 TOTAL BUDGET $80,400.00 OFFSETTING INCOME Sponsors $ 17,850.00 -$17,850.00 In -kind Services — TOTAL Net Event Cost $62,550.00 Prepared by: Rachel Griffis 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Phone: 305-379-7070 Fax: 305-379-7222 w. 513 �t Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT Local Markets Advertising and P.R.: This fund is in addition to actual event adverting and will allow for a constant presence before our most important target market. We will use small, inexpensive ads on a regular basis and sponsor "shells" on a rotating basis for commercial space advertising, retail advertising, and public relations. In the shells, we would co-op with local businesses for specific needs and the holiday seasons. Publications being considered are the Miami Herald, El Nuevo Herald, and Miami Today. Projected date: Budget Worksheet for Ongoing Special Assessment District Target Market: Local Market Local Markets Advertising & P.R. Lead time Estimated $$ TOTALS Advertising Newspaper Space 12,000.00 12,000.00 Production $500.00 $500.00 Radio PSA Time Production Television PSA Time Production Tabloid/Section/Magazine Space 7,000.00 7,000.00 Insertion Production $500.00 $500.00 Publicity Photos Releases 5,000.00 $5,000.00 TOTAL $ 25,000.00 Production Personnel Design, supervision, set -up, strike 0.00 Distribution $0.00 In-house coordination 1 month 1000.00 $1,000.00 Miscellaneous Printing & typesetting FPostage $0.00 -- TOTAL $ 1,000.00 Prepared by: Rachel Griffis 25 S.E. 2nd Avenue o Suite 1007 ■ Miami, FL 33131 3 Phone: 305-379-7070 Fax: 305-379-7222 � -- 513 '1114 t� A Downtown Miami Partnership, Inc. Date: May 16, 1995 TOTAL BUDGET, $26,000.00 OFFSETTING INCOME Sponsors - 5,000.00 In -kind Services TOTAL Not Cost $21,000.00 . Downtown !Miami Partnership, Inc. Date: May 16, 1995; ABOUT Collateral Materials: The first brochure will be one implementing a "Consumer Friendly" program to be sponsored by DMP and DDA. This will use the subject brochure in conjunction with a window sticker (to be provided otherwise) to encourage the downtown office workers and other locals to visit try downtown for banking, services, and goods. We are a friendly place to do personal business. A Downtown Miami brochure will be designed to promote downtown's vitality, will publicize facts, statistics and a positive image of downtown. Topics for the two other brochures will be up to property owners and committee members. Projected date: Budget Worksheet for ongoing Target Market: Special Assessment District Local Market Collateral Materials Lead time Estimated $$ TOTALS Advertising Newspaper Space 0.00 Production Radio PSA Time Production Television PSA Time Production Tabloid/5ectioniM agazine Space Insertion (for distribution) 7,000.00 7,000.00 Production Publicity Photos Releases - $2,500.00 $2,500.00 TOTAL $ 9, 500.00 Production Personnel Design, supervision, set -up, strike 0.00 Distribution $0.00 In-house coordination 1 month 1000.00 $1,000.00 Miscellaneous Printing & typesetting 12,750.00 12,750.00 Postage $0.00 TOTAL $13,750.00 3 �f Prepared by: Rachel Griffis 7 Phone:305-379-7070 25 S. E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 9 5_ 513 rM Downtown .Miami Partnership, Inc. Date: May 16, 1995 TOTAL BUDGET $23,250.00 OFFSETTING INCOME Sponsors In -kind Services TOTAL Net Cost $23,250.00 *Allow 1096 variance Collateral Materials (pg. 2) Prepared by: Rachel Grams 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Phone:.305-379-7070 Fax: 305-379-7222 g 3 S sr Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT See What's Upl: "See What's Up! Miami Downtown" is the name of an extensive marketing campaign created at the instruction of Commissioner Gort and being executed by DDA and DMP. It involves many aspects and is priimariy to have one slogan and logo for all of Downtown's marketing. Projected dater Budget Worksheet for Ongoing Target Market: Special Assessment Dish ct Local Market See What's vpl Miami Downtown Lead time Estimated $$ TOTALS Advertising Newspaper Space 1,200.00 $1,200.00 Production $500.00 $500.00 Radio PSA Time Production Television PSA Time Production Tabloid/Section/Magazine Space $5,000.00 $5,000.00 Insertion Production $500.00 $500.00 Publicity Photos Releases 5,000.00 $5,000.00 TOTAL $ 12,200.00 Production Personnel Design, supervision, set -up, strike 0.00 Distribution $0.00 In-house coordination 1 month 1000.00 $1,000.00 Miscellaneous Printing & typesetting 26,380.00 $26,380.00 Postage $0.00 TOTAL $ 27,380.00 TOTAL BUDGET $39,580.00 OFFSETTING INCOME Prepared by: Rachel Griffis Phone:305-379-7070 25 S.E. 2nd Avenue • Suite 1007 a Miami, FL 33131 Fax: 305-379-7222 9 - 513 *Ailowr t10% variance $39j550.00 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 5 .r 513 2 7 Downtown Miami Partnership, Inc. Date: May 16, 1995 ABOUT Product Improvement & Beautification: These are funds that are being set aside for street level improvements to the downtown core area. Possible uses are a "Welcome to Downtown" sign at the 1-95 ramp, trees or landscaping, or other projects to be ident •died. Projected date: Budget Wor>ksheet for Ongoing Target Market: Special Assessment District Local Market Product Improvement & Beauti>ication i Lead time Estimated $$ TOTALS Advertising Newspaper Space Production Radio Time Production Television Time Production Tabloid/Section/Magazine Space Insertion Production Publicity Photos Releases 2,500.00 $2,500.00 TOTAL $ 2,500.00 Production Personnel Design, supervision, set -up, strike 0.00 Distribution $0.00 In-house coordination 1 month 1000.00 $1,000.00 Miscellaneous Printing & typesetting Postage $0 00 Landscaping Signage Projects 47,790.00 3 ' Prepared by: Rachel Griffis Phone: 305-379-7070 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 95- 513 Downtown Miami Partnership, Inc. Date: May 16, 1995 Allow t 9 0 % variance Product Improvement (pg. 2) Prepared by: Rachel Griffis Phone: 305-379-7070 46,790.00 51,290.00 $51,290.00 25 S.E. 2nd Avenue ■ Suite 1007 ■ Miami, FL 33131 Fax: 305-379-7222 513