HomeMy WebLinkAboutR-97-0134F
J-97-136
02/19/97 9 rl- 134
RESOLUTION NO.
A RESOLUTION, WITH ATTACHMENTS, AMENDING A
PREVIOUSLY APPROVED DEVELOPMENT ORDER
(RESOLUTION NO. 86-834, ADOPTED
OCTOBER 23, 1986; AS AMENDED BY RESOLUTION
NO.88-856, ADOPTED SEPTEMBER 27, 1988; AS
AMENDED BY RESOLUTION 88-989, ADOPTED
OCTOBER 27, 1988); FOR THE MIRACLE CENTER
PROJECT, LOCATED AT APPROXIMATELY 3301-3501
CORAL WAY (SOUTHWEST 22"d STREET), AND A MAJOR
USE SPECIAL PERMIT, PURSUANT TO PRIOR ZONING
ORDINANCE NO. 9500, BY AMENDING CONDITION
NUMBER ONE (1) OF THE DEVELOPMENT ORDER TO
INCREASE THE GROSS SQUARE FOOTAGE OF
BUILDING AREA BY FOUR THOUSAND ONE HUNDRED
SIXTY-EIGHT (4,168) SQUARE FEET; MAKING FINDINGS;
APPROVING A VARIANCE; PROVIDING INSTRUCTIONS
FOR TRANSMITTAL; AND PROVIDING FOR AN
EFFECTIVE DATE.
WHEREAS, pursuant to Resolution No. 86-834, adopted October 23, 1986, the
City Commission issued a Major Use Special Permit, pursuant to prior Zoning
Ordinance No. 9500, for the Miracle Center Project located at approximately 3301-3501
Coral Way ( Southwest 22"d Street), Miami, Florida, ("Project"); and
WHEREAS, thereafter, the City Commission, September 27, 1988, adopted
Resolution No. 88-856, which amended the original development order; and
WHEREAS, thereafter, the City Commission, October 27, 1988, adopted
Resolution No. 88-989, which also amended the original development order; and
AiTACNRAENT (S)
CONTAINED
CITY COMMISSION
MEETING OF
FEB 2 7 1997
Resolution No.
97 - 134
WHEREAS, this project was originally approved under prior Zoning Ordinance
No. 9500, and pursuant to Section 2105 of Zoning Ordinance No. 11000, continues in
that status; and
WHEREAS, the applicant, A. Vicky Leiva, authorized representative of Stocks
and Stocks (USA), Inc. ("Applicant"), now desires to increase the gross square footage
of building area; and
WHEREAS, the Zoning Board, February 3, 1997, adopted Resolution ZB 12-97,
approving a height variance subject to plans for a decorative archway twenty (20) feet
high in some parts and twenty five (25) feet high in other parts; and
WHEREAS, the Urban Development Review Board, January 28, 1997,
recommended that three (3) of the components of the proposal be redesigned and
approval of the other three (3) components as presented; and
WHEREAS, on January 21, 1997, the Applicant applied for an amendment to
said previously -issued Development Order; and
WHEREAS, the Zoning Administrator has determined that the proposed
amendment constitutes a substantial deviation pursuant to Section 1706 of Ordinance
11000, as amended, the Zoning Ordinance of the City of Miami, and, thus is subject to
a substantial modification hearing by the City of Miami; and
WHEREAS, the Miami Planning Advisory Board, at its meeting of
February 19, 1997, Item No. 1, following an advertised hearing, adopted Resolution No.
PAB 19-97 by a vote of six to zero (6-0), RECOMMENDING APPROVAL of amending
the Development Order of the Miracle Center Project, as hereinafter set forth; and
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97- 134
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WHEREAS, the City Commission after careful consideration of this matter
deems it advisable and in the best interest of the general welfare of the City of Miami
and its inhabitants to amend said Development Order as hereinafter set forth;
NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY
OF MIAMI, FLORIDA:
Section 1. The recitals and findings contained in the Preamble to this
Resolution pertaining to substantial deviation as Conclusions of Law are hereby
adopted by reference thereto and incorporated herein as if fully set forth in this Section.
Section 2. Exhibit "A" of Resolution No. 86-834, adopted October 23, 1986, as
amended by Resolution No. 88-856, adopted September 27, 1988; as amended by
Resolution No. 88-989, adopted October 27, 1988, for the Miracle Center Project
located at approximately 3301-3501 Coral Way (Southwest 22"d Street), is hereby
further amended, as follows:''-'
DEVELOPMENT ORDER
AND
MAJOR USE SPECIAL PERMIT
MIRACLE CENTER
FINDINGS OF FACT WITH MODIFICATIONS
'-' Words and/or figures stricken through shall be deleted. Underscored words and/or figures shall
be added. The remaining provisions are now in effect and remain unchanged. Asterisks indicate
omitted and unchanged material.
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DEVELOPMENT
1. The development proposes 645 8W 650,065 gross square feet of floor
area, comprised of the following elements:
ELEMENT
GROSS SQUARE FEET
SPACES
OF BUILDING AREA
Retail
61,956 65,499
Restaurants
- dining
31,200
- live entertainment
6,451
Health Spa
18,133
Dance Studio
10,000
Theaters
50,446
2270 seats
10 theaters
Mall, Mechanical and Services
48,142 48,767
COMMERCIAL SUB -TOTAL
226 6 230.496
Apartments
104,569
99 DU's
SUB -TOTAL
330,89X 335.065
Parking
315,000
1,022 spaces
TOTAL
"5-89T 650,065
This project meets the requirements of Ordinance 9500, and is further limited by
applicable regulations and procedures as follows:
The Schedule of District Regulations, Sheet 4 of 6, CR-3/7 Commercial -
Residential (General) District, Zoning Ordinance 9500, and the Large
Scale Development Committee meeting of July 15, 1986, whose members
made recommendations based on the conceptual plan and schematics on
file dated July 1, July 17 and August 25, 1986, prepared by Arquitectonica
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9'7- 134
International Corporation, Architects and revised by Brad Schiffer / Taxis,
Inc Architects, on plans to be approved by the Community Planning and
Revitalization Department, for the site bounded by Coral Way on the
south, Southwest 33`0 Avenue on the east, and a point 625 feet west of
Southwest 33rd Avenue on the west.
Section 3. It is hereby found that the development change, as proposed:
(a) does not unreasonably interfere with the achievement of the objectives of
state land development guidelines, regulations or plans applicable to the
City of Miami; and
(b) is consistent with local subdivision and platting requirements; and
(c) will significantly improve the scale of the buildings design and assist in its
integration to the Coral Way corridor; and
(d) benefit the retail activity greatly due to easier and more direct pedestrian
access to and from Coral Way; and
(e) will not significantly impact the present infrastructural demand generated
by the center.
Section 4. Upon full execution, copies of this Resolution and its attachments
shall be transmitted by the City Manager or his designee to: A. Vicky Leiva, Esq., 701
Brickell Avenue, 18th Floor, Miami, FL 33131, as authorized agent for the Developer -
Applicant, Stocks and Stocks (USA), Inc.
Section 5. This Resolution shall become effective forty-six (46) days from the
date of adoption thereof.
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97- 134
PASSED AND ADOPTED this 27th day ofFebruary1997.
ATTEST:
WALTER
CITY CLE
PREPARED AND APPROVED BY:
�-' JO L EDWARD MAXWELL
(I D PUTY CITY ATTORNEY
APPROVED AS TO FORM
AND CORRECTNESS:
wlasa.00c
rol
JOWATZ'OLLO, MAYOR
97- 134
�t � .fir t�tx�tct
I
WALTER I. FOEMAN y; EDWARD MARQUEZ
City Clerk near uu„ * City Manager
April 28, 1997
A. Vicky Leiva, Esq.
701 Brickell Avenue
1.8th Floor
Miami, FL 33131
RE: RESOLUTION #97-134
Dear Ms. Leiva:
The City of Miami Commission, at its meeting of February 27, 1997, passed and adopted
Resolution No. 97-134, and requested of the City Clerk to transmit said instrument to you.
Attached hereto, please find the above -cited Resolution, with attachments, which is self-
explanatory.
Re ec ully sly mitted,
alter J. 1�6em n
City Clerk
Enc. R 97-134 with attachments
OFFICE OF THE CITY CLERK/ 3500 Pan American Drive/P.O, Box 330708/Miami, FL 33233/(305) 250-5360/FAX: (305) 858-1610
X
J-86-879
10/23/86
RESOLUTION NO. 86 -8 312
A RESOLUTION ISSUING A MAJOR USE SPECIAL PERMIT
ATTACHED HERETO AS EXHIBIT "A"; APPROVING WITH
CONDITIONS, THE MIRACLE CENTER PROJECT PROPOSED
BY CORAL WAY ASSOCIATES, LTD., AND DECORATIVE
ARTS PLAZA, INC. LOCATED AT APPROXIMATELY 3301-
3501 CORAL WAY (SW 22 STREET),. MORE PARTICULARLY
DESCRIBED HEREIN AS THE EAST 625 FEET OF TRACT B
CORAL GATE SECTION D, PLAT BOOK 50, PAGE 34 OF
THE PUBLIC RECORDS OF DADE COUNTY; MAKING
FINDINGS; INCORPORATING A DEVELOPMENT IMPACT
STUDY BY REFERENCE; PROVIDING THAT THE MAJOR USE
SPECIAL PERMIT SHALL BE BINDING ON THE APPLICANT
AND SUCCESSOR IN INTEREST; AND DIRECTING THE
CITY CLERK TO SEND COPIES OF THE HEREIN
RESOLUTION TO AFFECTED AGENCIES AND THE
DEVELOPER.
WHEREAS, it is the intent that the Major Use Special Permit shall be the
instrument for implementing by one action, authorized for issuance by the City
Commission, all changes in the adopted Comprehensive Plan, zoning district
classifications, other zoning actions or other City ordinances that would
otherwise be necessary to the accomplishment of the objectives sought in the
application for Major Use Special Permit; and
WHEREAS, Coral Way Associates LTD., and Decorative Arts Plaza, Inc.
submitted an Application for a Major Use Special Permit per Article 28: Major
Use Special Permits: Detailed Requirements of Zoning Ordinance 9500, for the
Miracle Center Project; and
WHEREAS, the Miami Planning Advisory Board, at its meeting held on
September 17, 1986, following an advertised public hearing, adopted Resolution
No. PAB 30-86 by a 8 to 1 vote, recommending approval of a Major Use Special
Permit for the project; and
WHEREAS, the City•'Commission has conducted a public hearing, having
considered the Application for Major Use Special Permit and the
recommendations of the Miami Planning Advisory Board; and
WHEREAS, the City Commission has determined that all legal requirements
have been complied with; and
WHEREAS, the Applicant voluntarily .offered to contribute the sum of
$15,000 to the City of Miami to be used by the Day Care Division of the City
of Miami Parks and Recreation Department to provide day care/child care
I
services and facilities within the City of Miami. CITY COMMISSION
MEETING OF
9 3
OCT /:i 19bo
WHEREAS, the City Commission deems it advisable and in the best interests
of the general welfare of the City of Miami to issue a Major Use Special
Permit as hereinafter set forth;
NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY OF MIAMI,
FLORIDA:
Section 1. The following findings of fact are made with respect to the
project:
a. The Commission has determined that the project is in conformity with
the adopted Miami Comprehensive Neighborhood Plan.
b. The Commission has determined that the project is in accord with the
district zoning classification of Zoning Ordinance 9500.
c. The City Commission finds that the project would not create adverse
impact on air quality, ground water, soils, animal life, vegetation,
wastewater management or solid waste disposal, and further finds that
it would have a number of positive impacts including:
1. A projected •422 permanent new jobs would be generated by the
project.
2. The project will include 138 rental apartment units, which are in
generally short supply within the City of Miami, and wi11 contain
approximately 998 parking spaces, more than are required under
applicable zoning regulations.
d. The City Commission finds that the adverse impacts related to water
demand, energy demand, solid waste generation, demands on public
services and traffic generation will be mitigated by the conditions
set forth in Exhibit "A".
e. The City Commission finds that:
1. The project will have a favorable impact on the economy of the
City; and
2. The project will efficiently use public transportation
facilities; and
3. The project will favorably affect the need for people to find
adequate housing reasonably accessible to their places of
employment; and
4. The project will efficiently use necessary public facilities; and
5. The project will have a favorable impact on the environment and
natural resources of the City; and 11 7 ' A
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6. The project will not adversely affect living conditions in the
neighborhood; and
7. The project would not adversely affect public safety; and
B. That there is a public need for the project.
Section 2. A Major Use.Special Permit, attached hereto as Exhibit "A"
and made a part hereof by reference, approving with conditions, the Miracle
Center Project, proposed by Coral Way Associates, LTD., and Decorative Arts
Plaza, Inc., for approximately 3301 Coral Way, being the east 625 feet of
Tract B Coral Gate Section 0, Plat Book 50 Page 34 of the Public Records of
Dade County, be and the same is hereby granted and issued.
Section 3. The Major Use Special Permit, as approved, shall be binding
upon the applicants and any successors in interest.
Section 4. The City Clerk shall send copies of the herein resolution to
affected agencies and the developer.
PASSED AND ADOPTED this 23rd day of October 1986.
4 XAV=
ATTES�
I
F{AT•i ,
i PREPARED AND APPROVED BY:
A ISTANT CITY ATTORNEY t
i
-3-
APPROVED 9 TO FORM AND
CORRE T� Nj SS:
CITY ATTORNEY t
9 %- 134
EXHIBIT "A"
MAJOR USE SPECIAL PERMIT
Let it be known that the' Commission of the City of Miami, Florida has
considered in public hearing on October 23, 1986, the issuance of a Major Use
Special Permit: and has considered the detailed requirements of Zoning
Ordinance 9500 in connection with the development known as the Miracle Center
Project proposed by Coral Way Associates Limited and Decorative Arts Plaza,
Inc., to be located in the City of Miami, at approximately 3301-3501 Coral
Way, being legally describe as;
East 625 feet of Tract B Coral Gate
Section D, Plat Book 50 Page 34 of
the Public Records of Dade County,
Florida
being subject to any dedications, limitations, restrictions, reservations or
easements of record;
and after due consideration of the recommendations of the Zoning Board and
Planning Advisory Board issues:
A Major Use Special Permit
subject to the following modifications:•
FINDING OF FACT WITH MODIFICATIONS
Development
1. The development proposes 645,897 gross square feet of floor area,
comprised of the following elements:
Element
Retail
Restaurants
- dining
- live entertainment
Health Spa
Dance Studio
Theaters
1
Gross Square Feet
of Building Area Spaces
80,283
20,500
4,780
14,620
5,380
44,857 2270 seats
10 theaters
Page 1 of 9 9 7` 134
Mall, Mechanical and Services 38,100
Apartments 122,377 138 DU's
330 � E197
Parking 315,000 998 spaces
645,,891
This project meets the requirements of Ordinance 9500, and is further limited
by applicable regulations and procedures as follows:
The Schedule of District Regulations, Sheet 4 of 6,
CR-3/7 Commercial -Residential (General) District,
Zoning Ordinance 9500, and the Miami Large Scale
Development Committee meeting of July 15, 1986, whose
members made recommendations based on the conceptual
plan and design schematics on file dated July 1, July
17, and August 25, 1986, prepared by Arquitectonica
International Corporation, Architects, for the site
bounded by Coral Way on the south, S.W. 33rd Avenue on
the east, and a point 625 feet west of S.W. 33rd
Avenue on the west.
Additional parameters for the project are as follows:
Parking Approximately 315,000 gross square feet for
approximately 998 vehicles to be accommodated on 4
levels
Height 235 feet (scaled)
Stories 17 levels
Lot area 4.4 gross acres
Loading 11 truck bays and 4 compactor bays
Estimated Date Phase I, January 1988, Phase I1, October 1988
of Completion -
Phases Two
The site contains approximately 1.7 acres of
open space. The entire perimeter of the project
will be landscaped substantially in accordance
with plans to be submitted by Arquitectonica
International Corporation, Architects, prior to
issuance of a building permit.
Page 2 of 9
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86-834 9� -� 134
This permit contains the conditions for a Major Use Special Permit per Article
.28 of Zoning Ordinance 9500, and said conditions are applicable to the entire
project.
THE APPLICANT SHALL:
1. Use only native and other non-invasive species adapted to South Florida
climatic conditions in project landscaping. The landscape plan shall be
prepared by a Florida registered landscape architect with final plans
approved by the Planning Department. The owners shall be responsible for
the perpetual maintenance of all landscaping.
2. Implement best management practices to minimize air pollution to include:
a. Provision of an information board in the lobby containing mass transit
information, such ,as bus and metrorail schedules and routes, to
project tenants;
b. Provide at least two percent of all parking spaces' for car or van pool
parking; '
c. Establish and operate a van or car pool program in order to encourage
ride sharing and make information readily available;
d. Provide bicycle storage areas in the parking area.
3. Incorporate the following energy conservation measures into the
development:
a. Individually metered tenant -controlled air conditioning,
b. A variable air volume system for air distribution, where feasible,
c. Maximum use of task lighting in work•areas•.
d. Centralized energy control system that will provide start/stop
optimization, time of day scheduling, electrical demand limiting,
night temperature setback/setup, programmed maintenance, and building
lighting control.
4. Collaborate with the City to incorporate security measures and systems
into the design and operation of the project; security systems and
Page 3 of 9 g 7- 134
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construction documents .to be reviewed by the Miami Police Department (at
their option). Sufficient exterior lighting should be provided to deter
criminal activities. Coordination between the Police Department and the
private security force for the project must be developed prior to opening
of the project.
5. Obtain all necessary permits from•Dade County Water and Sewer Authority
Department for the provision of water and wastewater services to serve the
project.
6. Notify State and local historic preservation officials in the event any
potential significant historic or archeological artifacts are uncovered,
and delay construction for up to 3 months, if requested, for survey and
excavation of the discovery.
7. Work with the City to prepare a Minority Participation and Employment Plan
to be submitted within ninety (90) days of the issuance of this Major Use
Special Permit.
8. Prohibit vehicles from backing out onto S.W. 33rd Avenue upon completion
of construction. No left turns shall be permitted upon exiting the
building or the service road onto S.W. 33rd Avenue. Left turn
prohibitions shall be accomplished by driveway configurations and signage
which shall be subject to approval by the Public Works Department.
9. Prepare a parking management plan prior to issuance of a certificate of
occupancy, which shall be subject to approval by the Public Works and
Planning Departments.
10. Prior to issuance of a certificate of occupancy prepare a loading
management plan which limits service vehicles and garbage trucks to the
hours of 7:00 a.m. to 5:00 p.m, which plan shall be subject to the
approval of the Planning and Public Works Departments.
11. If required, allow the City to place radio antennas and related minor
structures on the roof for the City's emergency communication system, in
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.accordance with Department of Building and Vehicles Maintenance
requirements. The applicant is to retain all rights of architectural
approval.
12. Enter into agreements with the City within one year of issuance of this
Major Use Special Permit, to contribute a fair share of police and fire
capital facilities needed .to resolve City concerns,and.comply with the
requirements of an Impact Fee Ordinance if the City enacts such. an
ordinance within the next five years. The fair share contribution is to
be considered an offsetting credit against any future City impact fees.
13. Within forty-five days of the issuance of this Major Use Special Permit,
the Applicant shall file a petition to temporarily, for a period of one
year, prohibit vehicular access from Southwest 21st Street to Southwest
33rd Avenue. In the event the City Commission approves said petition to
temporarily prohibit such vehicular access, the Applicant, if requested by
the Coral Gate Homeowners Association, shall file a petition to
permanently prohibit vehicular access from Southwest 21st Street to
Southwest 33rd Avenue, or a petition to close and vacate Southwest 33rd
Avenue from Southwest 21st Street to either the north property boundary of
this project or to Coral Way. Said petition to permanently prohibit
vehicular access or close and vacate said portions of Southwest 33rd
Avenue shall be filed if so requested by the Coral Gate Homeowners
Association not less than two months prior to the expiration of the
temporary prohibition of vehicular access.
The Applicant shall assume full responsibility for pursuing said petitions
to the'City. All costs connected with said petitions and attendant public
hearings shall be assumed by the Applicant.
If the City Commission approves the permanent prohibition of vehicular
access from Southwest 21st Street to Southwest 33rd Avenue or the
permanent. closing and vacation of the aforesaid portions of Southwest 33rd
Avenue, the Applicant shall at its sole expense, design and build a cul-
de-sac or an equivalent device to allow turnaround movement. The plan for
said road construction shall be prepared subject to the approval of the
Public Works Department prior to permitting.
The appropriate portions of Southwest 33rd Avenue through which vehicular
access may be permanently prohibited or permanently closed pursuant to
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this condition shall be landscaped and perpetually maintained by the
Applicant in accordance with a recorded covenant which shall be submitted
by the Applicant and approved by the Law and Planning Departments prior to
issuance of a building permit. Plans for the aforesaid landscaping shall
be subject to the approval of the owners of the land abutting the portions
of Southwest 33rd Avenue which are closed pursuant to the aforesaid
petition. Not less than $50,000 shall be the cost of the cul-de-sac or
equivalent device, or turnaround, including landscaping. Whithin forty-
five days of the Commission's permanently prohibiting vehicular access or
closing and vacating of any such portion of Southwest 33rd Avenue, the
Applicant shall deposit with the Planning Department a surety bond or
letter of credit for $50,000 which shall be released upon completion of
the aforesaid landscaping and road construction.
Provided, however, in the event the City Commission does not approve the
aforesaid petition to permanently prohibit vehicular access or the
aforesaid petition to close and vacate a portion of Southwest 33rd Avenue,
then the Applicant shall undertake a traffic study similar to the "Traffic
Monitoring Program" submitted by the applicant, dated August 29, 1986,
under the direction of the Planning and Public Works Departments, at the
expense 'of the applicant, not to exceed Fifteen Thousand ($15,000)
Dollars, one year after the issuance of the Certificate of Occupancy for
the theaters, in order to establish the degree of traffic intrusion onto
the adjoining residential areas as a result of this development. If the
traffic volume is found to increase fifty percent (50%) above the present
volume, or the traffic on any link north of the project exceeds two
vehicles per minute for any time period between 9:00 p.m. and 11:00 p.m.,
Friday through Sunday, as indicated in Exhibit I of the Traffic Monitoring
Program dated August 29, 1986, prepared by David Plummer and Associates,
the Department of Public Works and the Planning Department may propose to
the City Commission the closing to traffic of S.W. 33rd Avenue from the
northern, boundary of the subject property to 21st Street, or alternative
measures. If the City Commission approves the closing to traffic, the
applicant shall at his sole expense, design and build a cul-de-sac or an
equivalent device, 'to allow turn around movement without affecting
neighborhood properties. The plans shall be prepared subject to the
approval of the Public Works Department prior to permitting.
Page 6 of 9
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The closed portions of 33rd Avenue shall be landscaped and permanently
-maintained by the applicant in accordance with a recorded covenant
I
prepared prior to the issuance of a building permit. The covenant shall
be subject to the review and approval of the Law and Planning Departments.
The landscape plan shall be subject to the standards and approval of the
i
Planning Department; not less than $50,000 shall be the cost•of the cul-
de-sac or an equivalent device, or turnaround, including landscaping. The
applicant shall deposit with the Planning Department a surety bond or
i
letter of credit for $50,000 for a period of two years beginning with the
issuance of a certificate of occupancy.
14.
Provide all required parking located within the structure without charge
to the patron. • This' requirement shall not preclude the use of a ticket
validation system.
15.
Install a traffic signal light, at his sole cost, at-S.W. 33rd Avenue and
Coral Way, prior to issuance of a certificate of occupancy.
16.
Be responsible for perpetual maintenance of the access easement and
adjacent landscaping.
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17.
Provide an eight (B) foot decorative masonry or mixed materials wall,
acceptable to the abutting landowners along the entire length of the
northern, property line of the site. Construction of the wall will
commence simultaneously with construction of the project foundation and be
completed prior to issuance of a building permit for the main structure of
the project. A densely landscaped buffer strip, subject to the approval
of the Planning Department, shall be planted immediately south of the
wall. 'The sum of the wall and•planting shall be no .less than 10 feet in
depth. The landscaped buffer strip shall include black olive trees with a
minimum height of twenty (20) feet.
The applicant's landscape architect shall prepare landscaping plans for
the installation of landscaping costing a minimum of $500 per lot, for a
minimum aggregate sum of $5,000.00 within lots 446-455, block 20, Coral
Gate Section D (50-34), solely for landscaping along the south property
line of said lots. Said landscaping plan shall be acceptable to the
owners of the aforesaid lots. This landscaping shall be installed by the
applicant within 30 days of completion of construction of the wall
required pursuant to this Condition 17.
Page 7 of 9 9 1-- 134
THE CITY SHALL
18. Collaborate with the Applicant to ensure the incorporation of security
measures and systems into the design and.operation of the project.
GENERAL
19. The Applicant shall submit a report, twelve (12) months from the date of
issuance of this Major Use Special Permit and each twelve (12) months
thereafter until a final Certificate of Occupancy is issued, to the
•Planning• Director, City of Miami Planning Department. This report shall
contain, for the preceding twelve (12) months:
a. A general description of construction progress in terms of
construction dollars and employment.
b. A cumulative list of all permits or approvals applied for, approved or
denied.
c. A statement as to whether any proposed project construction changes in
the ensuing twelve (12) months are expected to deviate from the
approvals included in this Major Use Special Permit.
The Planning Director, City of Miami Planning Department, or a project
director to be named later, is hereby designated to receive this report,
and to monitor and assure compliance with this Major Use Special Permit.
20. The Applicant shall record this Miracle Center Major Use Special Permit
with the Clerk, Dade County Circuit Court, within 30 days of issuance,
specifying that the Major Use Special Permit runs with the land and is
binding on the Applicant, its successors, and/or assigns.
The Applicant shall give notice to Richard P. Brinker, Clerk, Dade County
Circuit Court, 73 West Flagler Street, Miami, Florida, 33130, for
recording in the Official Records of Dade County, Florida, as follows:
a) That the City Commission of the City of Miami, Florida, has issued a
Major Use Special Permit for the Miracle Center Project, located at
3301-3501 Coral Way.
LEGAL DESCRIPTION: East 625 feet of tract
B Coral Gate Section D, Plat Book 50 page
34 of the Records of Dade County.
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J-88-1048
10/25/88
RESOLUTION NO. 88--989
A RESOLUTION• AMENDING THE MIRACLE CENTER
MAJOR USE SPECIAL PERMIT ISSUED PURSUANT TO
RESOLUTION NO. 86-834, ADOPTED OCTOBER 23,
1986, AS AMENDED BY RESOLUTION 88-856,
ADOPTED SEPT EMBER 27, 1988 TO REFLECT THAT
THE SQUARE FOOTAGE OF "DINING" AREA TO BE
BUILT IS 31,200 FEET AND THE SQUARE FOOTAGE
OF "LIVE ENTERTAINMENT" IS 6,451, SAID
AMENDMENTS BEING MADE TO CORRECT SCRIVENER'S
ERRORS IN RESOLUTION NO. 88-856; AND FURTHER,
DIRECTING THE CITY CLERK TO SEND COPIES OF
THE HEREIN RESOLUTION TO AFFECTED AGENCIES
AND THE DEVELOPER.
WHEREAS, Coral Way Associates, LTD., and Decorative Arts
i
Plaza, Inc. submitted an application for a Major Use Special
Permit per Article 28: Major Use Special Permits: Detailed
Requirements of Zoning Ordinance 9500, for the Miracle Center
j Project ("Project"); and
i
WHEREAS, the City Commission, on October 23, 1986, following
an advertised• public hearing adopted Resolution No. 86-834, the
Miracle Center Major Use Special Permit, which approved the
Project, with conditions; and
WHEREAS, thereafter, the City Commission, on
September 27, 1988, following an advertised public hearing,
adopted Resolution No. 88-856, approving Miracle Center
Associates Inc.'s (successors in interest) request to amend said
Major Use Special Permit; and
WHEREAS, Resolution No. 88-856 contained scrivener's errors
} in the amendment of line items of said amended Permit pertaining
to dining and live entertainment built out square footage: and
WHEREAS, the chart containing the errors, which was provided
lby the Developer, should have read 31,200 feet instead of 36,077
I feet for actual square footage of "Dining;" and
1 WHEREAS, the actual square footage built for "Live
Entertainment" should have read 6,451 instead of 1,000; and
CITY COMINUSSION
1H TING OF
OCT 27 1988
R.:OLUTION No.
,tcr.;ne.ts, 9 7- 134
L
WHEREAS, the plans on file with the City reflect the correct
calculations and the Director of the Planning Department has
agreed that the figures on Page 4 of the September 27, 1988,
Resolution are in fact scrivener's errors which do not change the
total figures for the Project or the previously approved Major
Use Special Permits; and
WHEREAS, the remaining Findings of Fact as contained in said
Permit and as amended by Resolution No. 88-856 are still correct
and undisturbed;
NOW, THEREFORE, BE IT RESOLVED BY. THE COMMISSION OF THE CITY
OF MIAMI, FLORIDA:
I
Section 1. The City Commission hereby finds that there were
I
two scrivener's errors in Resolution No. 88-856 adopted
j September 27, 1988, pertaining to the actual built out gross,
square feet of building area relative to dining and live
entertainment shown on the Miracle Center Major Use Special
Permit, as amended, pursuant to. Section 2 of Resolution
No. 88-856.
Section 2. The Miracle Center Major Use Special Permit
issued pursuant to Resolution No. 86-834, adopted
October 23,. 1986, as amended by Resolution No. 88-856, adopted
September 27, 1988, is hereby further amended to reflect that the
.square footage of "Dining" area to be built is 31,200 feet and
the square footage of "Live Entertainment" is .6,451, said
amendments being made to correct scrivener's errors in Resolution
I No. 88-856.
Section 3. The recitals and findings contained in the
i
Preamble. to this Resolution are hereby adopted by reference
I
thereto and incorporated herein as is fully set forth in this
Section.
Section 4. The City Clerk is further directed to send
copies of the herein Resolution to Miracle Center Associates,
Inc., 3301 Coral Way, Miami, Florida, and the Metropolitan Dade
County Department of Public .Works, Ill Northwest 1st Street,
Miami, Florida 33128.
-2- 97 - 134
1
r
PASSED AND ADOPTED this 27th day of October , 1988.
XAVIER L. SUA E , MAYOR
ATTEST:
L /
t s
TY HIRAI •
CITY CLERK
PREPARED AND APPROVED BY:
JOEL E. MAXWELL
ASSISTANT CITY ATTORNEY
i
APPROVED AS TO FORM AND
CORRECTNESS:
+ �.
JOR E L. FANDEZ
CITY ATTO Y
JEM/db/M840
-3- �7- 134
PED,-12—?7 T1AU 7 34 p p2
Jc88-861'.
9/6/88
RESOLUTION NO,
A RESOLUTION" AMENDING THE MIRAC),E CENTER
11,AJOR USE SPECIAL PERMIT (RES(iLUTION •• NO.
86-834, OCTOBER 23, 1986) Fog".. PROPERTY
LOCATED AT'APPROXIMATF,LY 3301-3501 -'.CORAL'-••,P)AY,
MIAMI, FhORIbA, (SOUTHWEST • 22ND 6TR8'ET2 -MORE
PARTICULARLY• DESCRIBED HERET04 MAKING
FINDINGS;`. SUBSTITUTING AN UPDATED 'PRAFPIC
STUDY; AMENDING PARAGRAPH 1 OF SA26 PERMIT BY
DECREASING: RETAIL AND APARTMENT AREAS AND
OECREASING' THE NUMBER OF APARTMENTS •BY
fNCREASING THE RESTAURANT, HEALTH SPA, DANCE
STUDIO, THEATER AND COMMON AREAS; AND BY
XNCREASING THE NUMBER OF PARKING SPACES TO
1022, BUT RETAINING THE IDENTICAL 645,897
GROSS. SQUARE. FEET OF TOTAL BUILDING AREA;
FURTHER, EXTENDING THE TIME OF COMPLETION OF
PHASES I AND II; AND DIRECTING THE CITY CLERK
TO SEND COPIES OF THE HEREIN RESOLUTION TO
AFFECTED AGENCIES AND THE DEVELOPER.
WHE1lEAAS, it is the intent that the Major Use Special Permit
shall be the instrument For implementing by one action all
changes 'in the adopted Comprehensive Plin, zoning district
Classifications, other 'zoning actions or any other City
ordinance(A) that would otherwise be necessary for the
aCcomp 11shment of the objectives sought in the application for
Major'•Use Special Permit; and
WHEREAS, Coral Way Associates, LTD., and Decorative Arts
Plaza, Inc. submitted an Application for a Major Use Special
Permit per Article 281 Major Use Special Permits: Detailed
Requirements of Zoning Ordinance 9500, for the Miracle Center
Project (^Project"); and
WHEREAS, thereafter, the City Commission, on October 23,
1986,,following an advertised public hearing, adopted Resolut>on
86-834, the Miracle Center Major Use Special Permit, which
approved the Project, with conditions; and
WHEREAS, on August S, 1988, Miracle Center Associates, Inc.,
successors -in -interest, applied Eor certain modifications to the
Project as described in the Special Permit; and
_. CITY COLVILIISSION
Amended raz ETMG Oil
P�ewff �By 10 9g.9 'FP ,r ' --A-
R:SJLUT:JB 11o.
L
7- 134
F G 11 -- 1 2- 3 7 T.H U 7= 3 5
WHEREAS, the City. Commission has conducted a public hearing
a'nd considered the Application for amendment tci the subject Major
Us,a Special: permit as forth herein; and'
-:WHEREAS, the City•Commission has dete'emined that all legal
requiremhnts have been'complied with; and
WHOFAS, the City. Commission deems it advisable and in the
best intertsts of the general welfare of the; city' of Miami to
amand the Major Use Spacial Permit as set forth herein;
NOW T'HEREFOREj 6E IT RESOLVED 9,Y THE_ CQMMISSLON OR THE CITY
OF M,IAMIVL,ORIDA:
Seeti6n 1. 'The following Findings bf. Pact are hereby made
with re4edt.to the'Miracle Center Project ("Project");
a. :The City Commission has determined that the
modified Project is in conformity with the adopted
Miami Comprehensive Neighborhood Plant
b•: Tha' city Commission has determined that the
modified Project is in accordance with the
applicablq district zoning clasAificption of Zoning
' or'd:inanc'e No•;'; 9500,; the, zoning Ordinance of the
°city of Miami, Fla.;
c. T4V City. Commission hereby Pinch that -the modified
Project will not create advers? -impact on air
gQality, ground water, soils, animal life,
vegetation, wastewater management of solid waste
disposal, and further finds that it will have a
n 0ber of positive impacts including..
j. A Projected 422 permanent new jobs would
be'genecated by the modified Project.
�. The modified Project* will include 99
rental apartment units, which 'are .in
i. generally short supply within the City
of Miami and will contain appro.xlmately
1022 parking spaces more :than are
required under applicable xoninq
regulations.
- 2-
L
97 - 134
F
F U:D-7 1 2— 7, T H U 7 ZG Tom. 04
`j. .
d•, ;. The City .6rid fission hereby further finds that the
4dverse impacts related to water demend,•�:energy
demand, solid Waste generation, demands On public
Efervices and traffic generation' will ;be mitigated
►iy the Conditions set forth' in Exhibit. •"A", of the
rigin'al Major Use Special Permit '(Resolution 66-
.8.34j.
e. *e City Commission hereby further finds that:
1. The modified Project will have a
`• favorable. impact on the economy. of the
City;
Z. The modified Project will 'efficiently
use public transportation faciiities;
The modified' Project will favorably•
affect the need for people to find
j. adequate housing reasonably,accessible
i C
to their places of employment;
S
4. The modified Project will efficiently
use necessary public facilit�ess
The modified Project will have a
favorable impact on.the environment and
11 natural resources of the City;.-..
6. The modified Project will not adversely
affect living conditions in the
neighborhood;
7•., The Modified Project will 'notadversely
affect public safety; and
A. There'is'a public.
need for the Project.
Section 2. Para'graph 1 of pages 1 and 2, Exhibit W 'Major
Use Special' Permit of.Resolution 86-834; 6ctober:23F 1986, 'is
hereby'• amended in the following respects.—
1/
Wgrd•s fand/or figures stricken thru shall. be deleted.
UndeKs'ored words and/or figures shall be. added. Astericks
inciit-ae 'omitted and unchanged material. ' The remaining
provisions are now'in. effect and remain unchanged..
134
N
"De'elopment
I.. The development proposes 645,897 gross square feet
of CloQr area comprised of the following elements:
'Gr'o.as Square Feet
Element of Building Area spaces
Rotail 44-494 61,956
Restaura t
dinin3' 20,5&G 36,077
--Iive'ent.ertain-
ment 4-,-744 1,000
Health SASa 44,44W 18,133
Dance St6di6 50 380 10,000
Theatre's 44,8550,446 2,270 seats
10 theatres
Mall; M ethahical and
-S.er 1 4,8,142
-AparOheylts 12"iI37 104,569 138 DI)LG 99-DU'p
SUB -TOTAL 330,897
Parking 315,000 9 9 8 - spae4Li4 1,022 spaces
I�TAL 645,897
T.h i a Project, meetd' the requirements 'of'Ordinance No.
9500, and is further limited by appli;cable regulations and
pr66edures as follows:
The Schedule of Distr iCt.Regulationp, Sheet 4
of 6, CR-3/7 Commercial -Residential (General)
District, Zoning 'Ordinance 9500, and the
Miami Large Scale Development ' . Committee
':,,meeting of. July i5, 19-86, whose members made
<ecommendations based on the conceptual plan
and design schematics on file dated July 1,
July U 17, and, A. gust 25, 1986, ptepared by
Ay'quitectohica international. - CorporAtioh,
..
Architects, for the site bounded-by'Coral way
n the south, 'S.W. 33rd Avenue on the east,
and a point 625 feet west of S.W. 33rd Avenue
on the west.
Traffic studies previously submitted are'modiEi6d by an
'ted traffic - study prepared by David.. Plummer and
r AsIi-at4g, 16LI, dated Jul 8, 988, and 'revised July
in'cluding*_'at.taqhments 1, 2, and *3 thereto,
wh'idh '.is att ached.- hereto as -"Composite Exhibit. 11 and
Jn64p6uted'h'erein by refeterice.
Additional parameters for the project are as follows:
earring Approximately 315 gtoss square feet for
approximately 9-9-9 1,022 vehicles to be
accommodated on 4 levels
-4-
97- 134
i_ J
Height 235,teet (scaled) '
Stories 17 levels
Lot,area 4r4 gross acres
Load ir{y 11 truck bays and 4 compactoe.'bayA
E:atimated
Date of
Completion Phase 1, daire"y November '1988; Phase II
Aetwbee November 4-9-" 1989
Phase {' Two,
The' bite contains approximately 1,7 'acres of open
spate. The entire perimeter of the project will be
lariasdaped s6bstantially in accordance with plans to be
subiiltted by Arqu.itectoniCa International Corporation,
Architects, prior to issuance of a bui1di.ng permit.
Sect,ign 2. The Major Use Special Permit, as amended, shall
be• binding upon the applicants and any successors in Interest.
Section 3. The City Clerk shall serid Copies of the herein
Resolution to Miracle Center Associates, Inc., 3301 Coral Way,
m4aml, Flo�i.da, and the. Metropolitan Dade County Department of
Publia.Works, 111,N.W. 1st Street, Miami, Florida 33128.
PASSEL AND ADOPTED this 27th day of September
, 1988.•
XAVIER'L: S 2, MAYOR
ATTESTi
T M I A CITY CLERK
_ �. Y HRH,
.PREPARED AID APPROVED BY:
!f JOEL F..' MAnWELL
ASSISTANT' CITY ATTO"eY
APPROVED�
A TO FORM AND
' � CORRECTNf,S
' J :. Ffs NDEZ .
'' CITY ATTO
JEM/dii/14791 „
-5-
L
,9'1-� 134
"7;j
F
9 7 - I J I
The Village at.
Z
01 `j
nATION OF MIRACLE CENTER
I am pleased to inform you of some positive upcoming changes to the center which will
benefit all of bur retailers by increasing customer traffic and setting forth a new image.
Over the last year, we have conducted extensive market research in order to more closely
target the demographic population residing and working within a three-mile radius of the
center and to better define our customer base.
As a result of our studies, we wanted to- share with you the enhancements that will be
taking place.
The aesthetics of the center will be geared to a Spanish -colonial theme, complete with a
downstairs "village" of stores set in a decor reflective of that enchanting Spanish -colonial
style. The area will include mostly local vendors as well as a European sidewalk cafe -style
foodcourt. Both will offer a terrific variety of "something for everyone" and will be
known as "The Village at Paseos."
The center will be given a new name "Paseos," to reflect the Spanish feel we are striving
for. The "village" downstairs will have its own identity complete with interactive stores
and a stage for live entertainment.
There will be an extensive marketing campaign built around the "new" center, its name, its
new Spanish -colonial theme, and the diverse mix of national and local retailers.
Additionally, we are taking this opportunity to enhance the customer flow by upgrading
the elevator system. The garage is undergoing major traffic flow improvements, and the
exterior of the center will be given a new facade to complement the interior theme.
The renovations are set to begin January, 1997 and should take approximately 6 months to
complete. We want to reassure you that the renovation will not interrupt the center's daily
operations or your business.
We feel confident that these changes will be extremely beneficial to your business and the
entire center.
Enclosed are the proposed plans and a rendering of the center's new look.
Please feel free to respond with your comments. We appreciate your business and look
forward to celebrating the enhancements with you.
Sneerely
Dennis Amoils
G.M.
3301 Coral Way -Miami, Florida 33145 • Phone (305) 444-8890 • Fax (305) 447-9170 7 -
134
+,t� 131 BUSINESS JOURNAL January 31,1907
Reincarnated Miracle Center
lining up new tenants
he tenant list is shaping up at .
Miracle minter, the Coral
Gables malt that's being trans-
formed into a combination shopping
center/open-air marketplace under the
new name Village at Paseos.
Stocks & Stocks, the South African
company that owns the eight -year -old
center, says it has commitments fYom a
quarter of the 135 small retailers it
needs for what soon will become a Crst-
foor marketplace, Demolition of the
existing floor was scheduled to start
Aetlst's rendering of the new Pasecs.
this wook, with plans to finish the ren-
ovations by August.
The new tenants will include a flow-
er shop; a gourmet coffee bar owned by
three attorneys; a Buenos Aires -based
gelato business with its first U.S. loca-
tion; and an art gallery operated by the
owner of the nearby store Home
Decor, Plane also call for a Latin
restaurant to fill the space formerly
occupied by Chili's, since 85 percent of
the center's future customers are
expected to be Hispanic.
L
Rents will range from $700 for a push•
cart to $2,OW for the largest stereo --
none of which will be clothing retailers.
"We're trying to go back to the way
shopping used to be, with individual
retailers that have been squeezed out
of the malls," said Stocks & Stocks vice
president Dennis Awoils.
He said most of the center's national
clothing retailers — including The
Limited, Victoria's Secret, Struc-
ture, The Gap and Contempo Casu•
als — will keep their existing spaces
on the second floor. The Seandinn.
vian gym and the General Cinemas
movie theater also will remain, while a
Orst-floor Spec's Music store will be
relocated.
'The only real casualty is going to be
Lemer's," which is leaving the center,
Amoila said.
He wouldn't give a price tag for the
renovation, but noted that Stocks &
Stocks already has invested more than
$50 million in the Miracle Center.
"We're doing this to create a new
concept," Amoile said, "but we're also
doing it to drive more traffic through
the center for our national tenants,
which is the ultimate goal."
Stocks & Stocks, best known as a
resort developer for Sun Internation-
al, also is keeping an eye out for future
South Florida projects.
"We've dabbled in development with
some properties in Houston and
Delaware, but now we're going W be
focused on this area," Arnoils said,
V
97- 434
Retail renovation in store
Famed Miracle Center to get makeover
SI VNA MATAS
Herald Bualnem Writer The Miracle Center, the steel -blue
structure that made a splash in Coral
Way when it opened in 1989, is weeks
away from undergoing a major trans-
formation.
The malls' owners plan to redo the
building's facade and gut the first floor
of the three -level mall to make way for
a marketplace of more than 100 small,
local retailers, selling everything from
ceramics to tolled cigars. Small eater.
ies will entice shoppers with the aroma
of fresh coffee, bread and other foods.
Scheduled for completion by the
summer, the center will be renamed
The Village at Paseos.
"We wanted to do something that is
different and special for the market,"
said Simon Porteus, president of
Stocks & Stocks, a subsidiary of the
South African company that owns the
mall.
The outside and inside walls will be
made over with new colon and style.
Brightly -colored, Spanish -style arch-
ways and columns will replace the
modern blue industrial look that now
L
characterizes the center. Outside, the
arches will form a new structure that
will surround and frame the building's
entrances and windows.
The building's original design, by
Miami's renowned Arquitectonica
design firm, got mixed reviews when it
opened. Some lauded the urban, mod-
ern look with trapezoidal panels slung
in front of the facade. Others, like for-
mer Miami Mayor Xavier Suarez,
called it a blob.
The owners now say it is too boxy,
doesn't draw shoppers in and doesn't
necessarily fit in with the Miami land-
scape. "It doesn't know whether it's a
New York building or a Miami build-
ing," Porteus said.
No offense, said Bernardo Fort -Bre-
scia, founding partner of Arquitecton-
ica, which has designed such notable
structures as The Atlantis, a Brickell
Avenue condo tower with a red pyra-
mid on top, a hole in the middle and a
palm tree in the hole.
It's the first time an Arquitectonica
building gets a makcover, but such
PLEJISESEE PASEGS, 50
TO CtUt OM / Hamm Stan
UNBOXINat Dennis Amolls, vice
president, and Simon Porteous,
president of Miracle Center say It Is
too boxy and doesn't draw shoppers
In. "It doesn't know whether it's a
New York building or a Miami
building," Porteus said.
Stocks am 310"1
9'7- 134
Demographics ;wide changes t® Miracle Center
PASE08, FROM 1C
changes aren't unusual in -the \ ,.i; , „• ¢ •,
retail industry, he said. Major 1 !.
shopping centers such as The
Falls and Mayfair Shoppes have ' , ' . SW. a' ;
undergone facade redesigns, and
some, like the Bakery Centre in
South Miami, have been demol- u —
ti
"It's the nature of the retail
business," Fort -Brescia said. '1 s
"They go through the evolution
of the marketplace. It's quite
often you see shopping centers
that go through transformations
over time."
Inside, the fountain on the first
floor will disappear. Play City on
the ground floor will relocate �.• t' c ?•'
upstairs, Spec's Music also is
f " L
negotiating to relocate. A new
restaurant will take over the 2
space Chili's left vacant a few ; , =r : �•: .,,,. ;'" '.j�.
months ago.
Space for small businesses
Porteus said the mall is keep-
ing most of the stores it now has,
stmks wW stoat,
MIX OF SHOPS: The mall will keep most of Its tenants and its 10-screen movie theater, and add space
including Limited, The Gap, Vic.
for smaller retailers. The Spanish theme In decor extends to the Interior,
toria's Secret, Structure and Con-
tempo Casuals as well as the 10-
the development of CocoWalk in
Coconut Grove,
once.'`
Observers said the plan will
screen General Cinema movie
theater,
The firm examined the con.
Market has more potential
test an unusual retail format in a
market that has potential.
But for the revamped ground
sumers that Miracle Center usu.
ally draws and determined it
The center has a 10-screen
General Cinema movie theater,
"There aren't many loca!iuns
that have this format, especially
floor, the company is building
special stands — about 100
needed to cater to several diverse
demographic older Ifis•
which draws in a lot of business,
on this kind of street," said Cyn-
square feet -- that will serve as
the stores for the new retailers,
groups:
panics who don't speak English,
Ladner said. The goal of the rede-
sign is to give them a reason to
this Cohen -Turk, president of
Marketplace 2000. a retail con -
who will pay S1,000 a month in
younger Hispanics who speak
mainly English, adult and teen-
stay.
"When the movies arc over,
suiting firm in Miami. "This isn't
a strolling street, and they're still
rent.
The center is leasing to local,
age Anglos and a less distinct
group it classified as bored men
instead of walking past a whole
bunch of stores that are closed.
very much a destination prop -
erty.
small businesses, but Porteus
declined to name specific ones,
saying only they will include
shopping with their wives.
"People have been using the
Miracle Center far
they have to feel there's some-
thing else going on," Ladner said,
"On the other hand, they're in
the middle of a densely paou-
merchandise like ceramics, Jew-
destination
shopping," said Robert Ladner,
Stocks & Stocks, which bought
out the other initial investors in
tared area. They're very close to a
thriving busincsss community
eiry and tobacco,
The remodeling was launched
president of Behavioral Science.
1n destination shopping, they
the project and refinanced the
mortgage in early 1995, is mak-
and they're close to several hotels
that cater to tourists," she.idded.
after extensive research by
Behavioral Science Research, a
don't hang out. So we thought,
what if we could make the Mira.
ing money from the center, but
not enough to justify the invest-
"if properly marketed, they can
become a destination stop lhr the
Coral Gables firm that also con-
ducted the market research for
cle Center less of a destination
and more of a shopping experi-
ment. Porteus said. The mall was
built at a cost of $52 million.
tourists, that last stop before
catching the flight."
97- 134
The Village at
Paseos, located adjacent to the well known Miracle Mile in Coral Gables, Florida, is a fully
enclosed, 230,000 square foot, air conditioned, mixed -use center, with a fashion, dining
and an entertainment emphasis.
Tenants Include: Express Gap Limited Gap Kids
Brentanos Structure Victoria's Secret
Contempo Casuals Bath & Body Works
Spec's Sunglass Hut TGI Friday's
General Cinema 1OPlex Bally Total Fitness
Miami Youth Museum
Opening Summer of 1997 "Village Stores" at Paseos
This new development will consist of in excess of 180 stores designed in the style of "Old
Colonial Spain."
Dem�nernphj�u
Radius
I Mile
3 Miles
miles
Population
32,921
227,518
411,407
Households
13,032
85,906
151,101
Average HH Income
$36,121
$43,212
$43,102
Per Capita Income
$14,249
$16,433
$15,974
As you can see, we have an outstanding group of entertainment concepts and fashion
retailers that will compliment this new design. This unparalleled mix has developed
because of the demographics of the site. There are 411,407 people within a five mile
radius. Income levels are significant with an average household income in excess of
$40, 000.
3301 Coral Way - Miami, Florida 33145 • Phone (305) 444-8890 � Fax (305) 447-9177 3 7 _ 134
4.4
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b7- 134
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�b7- 134
701 Brickell Avenue 1Sth Floor
Miami, FL 33131
Telephone 3051373-9100
Facsimile 3051372-9400
ECKERT SEAMANS CHE a-sJ & MELLOTT
=179192TACErm MAN -
April 9, 1997
Mr. Joel Maxwell =4 A
Deputy City Attorney
City of Miami
Riverside Center-
444 S.W. 2nd Avenue, Suite 945 -"
Miami, Florida 33130 >z N _l
RE. Resolution 97-134 Approving a Modification
of a Previously Existing MUSP for Miracle Center
Dear Joel:
I have been in conversations with the Planning Department regarding the three
missing conditions on the above -referenced resolution. These conditions apply to (1)
final approval of the plan by the Planning Department; (2) allowing the applicant to take
whatever action is necessary in order to diminish and/or reduce the noise made by the
air conditioning units on the roof of the building as expressed by the neighbors; and (3)
to allow the applicant to undertake whatever method is necessary in order to better screen
the parking garage openings to the neighbors' properties, as requested by the neighbors.
Francisco Garcia has informed me that you feel a letter from your office
interpreting the vague language in the resolution may be an available vehicle to correct
the resolution. Unfortunately, the lender requires a specific act of government permitting
these items in order to approve financing on the project.
Further, I also fear that a letter of interpretation not incorporated into the resolution
would forever be traveling in separate routes, not only as the project is completed in the
present but for the future it may create some problems for the City as well as the
applicant.
Miami
HarrisburgTherefore I would request that you allow us to work with you in undertaking the
rewording of the resolution in keeping with the transcript of the hearings and the
Pittsburgh conditions placed and approved by staff and the Commission, If you feel that I need to
Allentown
Philadelphia
Boston
Fort Lauderdale
Born Raton
Tallahassee
Washinston, D.C.
L
A. VICKY LEIVA
305/ 347-3818
ECKERT SEAMANS CHEF -4& MELLOTT
April 9, 1997
Mr. Joel Maxwell make a personal appearance before the Commission to continence with process, I will be
Page 2 happy to do so. I await to hear from you at your earliest convenience.
Sincerely,
kA,Vicky T rva
AVL/jkp 58216
cc: Simon Portius
Jerry Proctor
Stanley Price
Lourdes Slazyk
Juan Gonzalez
Walter Poeman, City Clerk
PZ-1
PLANNING FACT SHEET
APPLICANT A. Vicky Leiva, Esq.
HEARING DATE February 19, 1997.
REQUEST/LOCATION Substantial Modification to the Miracle Center MUSP.
LEGAL DESCRIPTION Complete legal description available at the Hearing Boards Office.
PETITION Consideration of a proposal for. substantial modification of the
Miracle Center Major Use Special Permit by adding retail space
and significantly altering its exterior and interior configuration.
PLANNING Approval.
RECOMMENDATION
BACKGROUND AND .The proposed remodeling and addition to the Miracle Center
ANALYSIS complex seeks to enhance the appearance of the existing building
and improve the configuration of the retail spaces within it.
In addition a new retail space is being proposed with the intent of
providing a special attraction for teenage customers which will
serve as a draw to encourage their patronage and will entertain
them while their parents visit the centers other stores and
attractions.
This proposal for remodeling stands to benefit miracle center and
consequently the community around it by bringing in new
customers and revitalizing the economy of the west end of Miami's
Coral Way corridor.
Please, see attached analysis.
PLANNING ADVISORY BOARD Approval.
CITY COMMISSION N/A.
APPLICATION NUMBER 97- 007
C1TY"OF MI/ MI .DEPARTME 'TOF CC
444 S1N2N0 AVENUE ";3R0,FLODR -iMtAMI FLORID4
Date: 02/10/97
Is
VOTE: 6-0
97-- i27
III ANNING ADVISORY BOARD ANALYSIS
MIRACLE CENTER I PASEOS
3301 CORAL WAY
tj1oti: 1 cent , I" tt.jss er has expeeriemel ovef the
rts mml*urabon and 05 fjnrr/ft#,j
&
'7- :v= -EiE�
RESOLUTION PAB -11-97
A RESOLUTION RECOMMENDING APPROVAL TO THE CITY
COMMISSION OF A PROPOSAL FOR SUBSTANTIAL MODIFICATION OF
THE MIRACLE CENTER MAJOR USE SPECIAL PERMIT BY ADDING
RETAIL SPACE AND SIGNIFICANTLY ALTERING ITS EXTERIOR AND
INTERIOR CONFIGURATION.
HEARING DATE: February 19, 1997
ITEM # 1
VOTE: 6-0
L
ATTEST: �/.�--� �• c(/�=�.
Jack Luft, Director
Department of Community
Planning and Revitalization
97- 12757
ZONING FACT SHEET
LOCATION/LEGAL 3301 Coral Way (S.W. 22nd Street) -
(Complete legal description on file with the Office of Hearing Boards).
APPLICANT/OWNER Dennis Amoils for Miracle Center Vicky Le iva, Esq.
Associates 701 Brickell Avenue,18th floor
3301 Coral Way Miami, FL 33131
Miami, FL 33145
441-0952
ZONING C-1 Restricted Commercial
REQUEST Variance as listed in Ordinance No. 11000, as amended, the Zoning Ordinance of the
City of Miami, Article 9, Section 908.8, Fences, Walls and Hedges, to permit a wall
(decorative archway) with a proposed height of 20'-0" (8'-0" maximum allowed); zoned
C-1 Restricted Commercial.
RECOMMENDATIONS:
PLANNING, BLDG & ZONING Approval.
PUBLIC WORKS No comments.
PLAT AND STREET N/A.
DADE COUNTY TRANSPORTATION No comments.
ENFORCEMENT HISTORY, IF ANY C.E.B. Case No: N/A
Violation(s) Cited: N/A
Ticketing Action: N/A
Affidavit of Non -Compliance issued on: N/A
Total Fines To Date: N/A
CEB Action: N/A
HISTORY
ANALYSIS Please see attached.
Last Hearing Date: N/A Found: N/A
Daily Fine: $0.00 Lien Recorded On: N/A
ZONING BOARD Granted for twelve(12) months in which a building permit must be obtained. (Res.ZB 12-97)
APPELLANT N/A
CITY COMMISSION N/A
APPLICATION NUMBER 95- 532 Page 1 February 3, 1997 Item# 2 7
97- 12'7
L
ANALYSIS FOR VARIANCE -
•u 3301 Coral Way (S.W. 22"d Street)
CASE NO: 95-532
Pursuant to Article 9 Section 908.8 of Ordinance 11000, as amended, the Zoning Ordinance of the City of
Miami, Florida, the subject property has been reviewed for a requested variance, as follows:
Height variance: Maximum: 8'- 0"
(Perimeter wall) Proposed: 20'-0"
The following findings have been made:
• It is found that the proposed. perimeter wall is the least intensive proposal possible that will still
accomplish the desired effect, which is to substantially alter the appearance of the existing building in
order to break down its perceived massiveness of scale and thus make it more inviting and pedestrian -
friendly.
• It is found that little else, short of partial demolition, can be done to remodel the facade of the structure
given the fact that the existing building has maximised the available footprint and has no indentations
or recesses in its facades which rise straight up in a box -like fashion.
• It is found that having considered the alternative of a setback variance to add to the building, bringing
it to the property line, and thus create new facades would make for a more intensive application due to
the additional square footage gained and is therefore a less preferred option.
• It is found that the overall effect of this proposal, if approved, will be to somewhat buffer the large
mass of the building and consequently bring it into greater harmony with the surrounding area.
• it is found that, if granted, the height variance will not adversely affect other property owners since it
will not exceed in either perceived nor actual height the existing structure and will in fact have the
effect of buffering and visually lessening the impact of the building onto the Coral Way corridor.
Based on these findings, the Department of Community Planning and Revitalization is
recommending approval of the application as presented, as regards the height variance.
979 127
r!7
Aw-
jt-
Mr. George Barket offered the following Resolution and moved its
adoption.
RESOLUTION ZB 12-97
AFTER CONSIDERING THE FACTORS SET FORTH IN SECTION 1903.1 OF
ORDINANCE NO. 11000, AS AMENDED, THE ZONING BOARD GRANTED
THE VARIANCE AS LISTED IN ORDINANCE NO. 11000, AS AMENDED,
THE ZONING ORDINANCE OF THE CITY OF MIAMI, ARTICLE 9,
SECTION 908.8, FENCES, WALLS AND HEDGES, TO PERMIT A WALL
(DECORATIVE ARCHWAY) WITH A PROPOSED HEIGHT OF 20'-0" (8'-0"
MAXIMUM ALLOWED FOR THE PROPERTY LOCATED AT 3301 CORAL
WAY (SW 22ND STREET) LEGALLY DESCRIBED AS TRACKS "A" AND
"B", MIRACLE CENTER (130-87) PUBLIC RECORDS OF DADE COUNTY,
PER PLANS ON FILE; ZONED C-1 RESTRICTED COMMERCIAL
Upon being seconded by Ms. Gloria Basila the motion was passed and adopted by
the following vote:
AYES: Mses. Basila, Morales & Hernandez -Acosta Messrs. Barket,
Gibbs, Obregon & Morales-Ribeaux
NAYES: None
ABSENT: Ms. Cuervo
Ms. Fernandez: Motion carries 7-0
February 3, 1997
Zoning Board
L
Item # 2
/-3
87— 127
F
ZONING BOARD ACTION ON _ZTITION FOR VARIANCE
MOTION: I move that the request on agenda item--,ta be
(denied) (grante in that the requirements of
Section were) (were not) satisfied by
relevant evidence in the record of the public
hearing.
a) as stated in the City's finds of fact, or
)� as demonstrated by the petitioner, or
c) on the basis of the followings
-------------------------- --------------------------------------
The Zoning Board shall make findings that all of the requirements
and standards of Section 1903.1 (have been) (have not been)
demonstrtated.
CHECK ONE a) Special conditions and circumstances (exist) (do
OF EACH not exist) which are peculiar to the land,
STATEMENT structure or building involved and which are not
applicable to other lands, structures, or
buildings in the same zoning district.
1) as stated in the City's findings of fact
2) as demonstrated by the petitioner
3) as otherwise stated below:
b) The special conditions and`eircumstancee (do) (do
not) result from the actions of the petitioner:
,0 1) as stated in the City's findings of fact
4 2) as demonstrated by the petitioner
3) as otherwise stated below:
c) Literal interpretation of the provisions of the
zoning ordinance (would) (would not) deprive the.
applicant of rights commonly enjoyed by othee
properties in the same zoning district under the
terms of the zoning ordinance and, work
unnecessary and undue hardships on the'
petitioner:
_ 1) as stated ih the City's findings of fact
2) as demonstrated by the petitioner
3) as otherwise stated below:
9 7 - iP. 7
F
a
d) Granting the variar requested (will) Cwill no
convey the same atment to the ual
owner as to the owner of other lands, buildings,
or structures in the same zoning district.
16a3
stated in the City's findings of fact
_ 2demonstrated by the petitioner
3) as otherwise stated below
a) Granting the variance requested (wil J (will not),."-,
convey the same treatment, any special e
that is denied by the zoning ordinance to other
lands, buildings or structures in the same zoning
district.
f) If granted the variance (will be (wil�not �be)j_
in harmony with the general inten and
the zoning ordinance, and will not be injurious
to the neighborhood, or otherwise detrimental to
the public welfare:
1) _as stated in the City's findings of fact
as demonstrated by the petitioner
_ 3) as otherwise stated below:
e
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F
R /AC L E
C E N T E R
December 10, 1996
Mr. Jack Luft, Director
Department of Community Planning and Revitalization
City of Miami
444 S.W. 2 Avenue
Miami, Florida 33130
Re: Miracle Center Project
Application for Change
Major Use Special Permit
Resolution No. 86-834
Dear Mr. Luft:
Please consider this Letter of Intent as support for our application for change in the approved
major use special permit.
It is our intent to:
1. Construct a decorative archway feature within the setback of the southern
(Cora( Way), eastern (33 Avenue) and western property lines. The archway is
away from the existing building and twenty (20') feet tall on Coral Way, with the
the eastern and western elements at twenty five (25') feet tall.
2. Add decorative elements to some of the existing tapered columns.
3. Add an entrance stair at the existing Coral Way pedestrian access.
4. Construct a decorative element/sign within the eastern (33 Avenue) entrance.
5. Construct a roof over an existing unused walled vehicle storage area, with an
entrance on 33 Avenue. This area will cover 3,126 square feet and provide
4,168 square feet of additional retail use.
6. Place on the existing exterior panels Latin American/Caribbean cityscapes.
The medium will be photographic/painted and not to include product
identification or advertisement.
3301 CORAL WAY, MIAMI, FLORIDA 33145 1
TELEPHONE (305) .444-8890 9 7- 127.
Mr. Jack Luft
December 10, 1996
Page Two
The attached area study shows the minor impact on the zoning data.
The attached drawings show the location and nature of work proposed.
Please feel free to contact me with any questions or concerns.
Respectfully,
Dennis Amoils
Attached : Z.1 Grade Level Plan
Z.2 Elevation Studies
Area Study
1 ,.
F
MIRACLE CENTER
MASTER USE SPECIAL. PERMrT AMENDMENT
AREAIUSE STUDY
SQUARE FEET
MAJOR USE
PRESENT
REQUESTED
PROPOSED
VARIANCE
SPECIAL PERMIT
STATUS
CHANGE
TOTAL
-TO
RES 86-M
M.U.S.P.
ELEMENT
RES es-M
RETAIL
61,956
61,956
3,543
65,499
3,543 0.054
RESTAURANTS
DINING
31,200
31,200
0
31,200
0
LIVE ENTERTAINMENT
6,451
6,451
0
6,451
0
j HEALTH SPA
18,133
18,133
0
18,133
0
DANCE STUDIO
10,000
10,000
0
10,000
0
i
THEATERS 2,270SEATS
50,446
50,446
0
50,446
0
MALL,MEGH.,SERVICE
48,142
48,142
625
48,767
625 0.013
r...
APARTMENTS
104,569
0
0
0
PARKING
315,000
315,000
0
315,000
TOTAL
645,897
541,328
4,168
545,496
GROSS SITE AREA
190,090
FAR STUDY
AREA
282,755
178,186
3,543
181,729 .
FAR
1.487
0.937
0.019
0.956
•0.531
COVER STUDY
AREA 104,606 104,606 3,200 107,806 3,200 0.030
PERCENT- 0,550 0.550 0.017 0,567
I,
PARKING STUDY
PHASE ONE 912 957 12 957 33 EXTRA
^brad sc.S hiffer/TAXIS inc. Page 1 of 1 DATAZONEX11181971:o4
1v
L
I r-1 k-1 1 J. Z. -r f n r ca. C] S G n 1 T T E- a- l ►-i T. 1 z=
Stocks & Stocks (U.S.A.), Inc.
3301 Coral Way
Miami, Florida 33145
Telephone # (305) 441-0952
Fax: (305) 441-0519
Re: Renovation of Miracle Center
Dear Mr. Amoils:
We, the Coral Way Merchants Association, have reviewed the package on the renovation at
Miracle'Center and believe that the new design is in the best interest of the community in
creating a shopping environment and tenant mix as you have presented in the package. We
believe the new development addresses the needs and usage that the area desperately needs.
We find the design very user friendly and appealing which will have a great effect in the
community and give the Mall an identity which it currently lacks.
We look forward to working with you in the rehabilitation of Coral Way. We feet that the
area is in desperate need of attention and with the support of all businesses, community, state
and city officials, we can better reposition Coral Way as a prime business, shopping and
residential area.
Sincerely,
�� Fer to .�le 1
AN o DePaulis
Presideni
2294 Coral Way Phone: 858-5041 Fax: 857-9002
9'7 - 12'7
L
AJ M k- t 'jO 0 r w
Q16 CSs u �'� r
r te r' rti R i o r~ r► a
Cozaf
Satz
C#oftcownzu
4vgi .octation
P.O. Box 450215
Mlami, FL 33245
Dec. 13, , o9r_
Stocks and Stocks Inc.
3301 Cora) wa
Miami. Florida $3146
Re: Renovation of Miracle Center
Deac Mr. Amolls:
Thank you.for taking the time to meet with us and
Informing us of your upcoming protects for Miracle Center.
The new design should be quite a welcome change. We can
only foresee good as a result, Additionally, the expanded
retail offerings will benefit our residents also.
We have always enjoyed a mutually beneficial
relationship and believe that it wilt continue. We wish you
continued success in the future and applaud your efforts to
better the commercial area of our Coral Gate neighborhood.
Sincerely,
Y�CC1 C.1,���
Graclela BalanzateguI Ga�71do, Sec.
97- 127 2 J
lJ C 4 :,3.,� .� y o 1 " u 1 L : 4 t:� ""cb. r.,' QUW 4.:r- I q I, ► Y t -e- r % 'AL L. PV 1' -:R1 .L., • .►v ► . W r- _ to -+
2!P
L
NEWPORT PARTNERS
2601 Biscayne Boulevard, Miami, Florida 33137
Telephone (305) 576-6333 Fax (305) 576-3717
December 17,1996
Dennis .Amoile
Vice Ptkdent
Stocks & Stocks (U.S.A.), inc.
3301 Coral Way
MiavA FL 33145
RE: RENOVATIONS AT MIRACLE CENTER
Dear Mr. Amoils;
As you know, we are the owners of the property just east of yours can Coral
Way that is cuntntly being leased to Winn Dixie.
We have reviewed some of your schematic drawings for the renovation of
the exterior of the Miracle Center and are hilly supportive of your efforts.
I dwk you for staring the information with me and look forward to seeing
the changes,
Very truly yours,
Roger
President, The Moms Tract
Corp., General Partner
97—. 12'7
F
J-86-879 -
10/23/86
RESOLUTION NO.
A RESOLUTION ISSUING A MAJOR USE SPECIAL PERMIT
ATTACHED HERETO AS EXHIBIT "A"; APPROVING WITH
CONDITIONS, THE MIRACLE CENTER PROJECT PROPOSED
BY CORAL WAY ASSOCIATES, LTD., AND DECORATIVE
ARTS PLAZA, INC. LOCATED AT APPROXIMATELY 3301-
3501 CORAL WAYA SW 22 STREET),. MORE PARTICULARLY
DESCRIBED HEREIN AS THE - EAST 625 FEET OF TRACT B
CORAL GATE SECTION D, PLAT BOOK 50, PAGE 34 OF
THE PUBLIC RECORDS OF DADE COUNTY; MAKING
FINDINGS; INCORPORATING A DEVELOPMENT IMPACT
STUDY BY REFERENCE; PROVIDING THAT THE MAJOR USE
SPECIAL PERMIT SHALL BE BINDING ON THE APPLICANT
AND SUCCESSOR IN INTEREST; AND DIRECTING THE
CITY CLERK TO SEND COPIES OF THE HEREIN
RESOLUTION TO AFFECTED AGENCIES AND THE
DEVELOPER.
i
i
WHEREAS, it is the intent that the Major Use Special Permit shall be the
instrument for implementing by one action, authorized for issuance by the City
Commission, all changes in the adopted Comprehensive Plan, zoning district
classifications, other zoning actions or other City ordinances that would
otherwise be necessary to the accomplishment of the objectives sought in the
application for Major Use Special Permit; and
WHEREAS, Coral Nay Associates LTD., and Decorative Arts Plaza, Inc.
submitted an Application for a Major Use Special Permit per Article 28, Major
Use Special Permits: Detailed Requirements of Zoning Ordinance 9500, for the
Miracle Center Project; and
WHEREAS, the Miami Planning Advisory Board, at its meeting held on
September 17, 1986, following an advertised public hearing, adopted Resolution
No. PAB 30-86 by a 8 to 1 vote, recommending approval of a Major Use Special
Permit for the project; and
j WHEREAS, the City. Commission has conducted a public hearing, having
i .
considered the Application for Major 'Use Special Permit and the
recommendations of the Miami Planning Advisory Board; and
WHEREAS, the City Commission has determined that all legal requirements
have been complied with; and
WHEREAS, the Applicant voluntarily offered to contribute the sum of
$15,000 to the City of Miami to be used by the Day Care Division of the City
of Miami Parks and Recreation Department to provide day care/child care
services and facilities within the City of Miami. CITY COMMISSION'
MEETING OF G..
OCT
!A:i 19me 9 My —. 127
WHEREAS, the City Commission deems it advisable and in the best interests
of the general welfare of the City of Miami to issue a Major Use Special
Permit as hereinafter set forth;
NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY OF MIAMI,
FLORIDA:
Section 1. The following findings of fact are made with respect to the
project:
a.
The
Commission has determined that the project is in conformity with
the
adopted Miami Comprehensive Neighborhood Plan.
b.
The
Commission has determined that the project is in accord with the
district zoning classification of Zoning Ordinance 9500.
c.
The
City Commission finds that the project would not create adverse
impact on air quality, ground water, soils, animal life, vegetation,
wastewater management or solid waste disposal, and further finds that
it would have a number of positive impacts including:
1.
A projected 422 permanent new jobs would be generated by the
project.
2.
The project will include 138 rental apartment units, which are in
generally short supply within the City of Miami, and wil•1 contain
approximately 998 parking spaces, more than are required under
applicable zoning regulations.
d.
The
City Commission finds that the adverse impacts related to water
demand, energy demand, solid waste generation, demands on public
services and traffic generation will be mitigated by the conditions
set
forth in Exhibit "A".
e.
The
City Commission finds that:
1.
The project will have a favorable impact on the economy of the
City; and
2.
The project will efficiently use public transportation
facilities; and
3.
The project will favorably affect the need for people to find
adequate housing reasonably accessible to their places of
employment; and
4.
The project will efficiently use necessary public facilities; and
5.
The project will have a favorable impact on the environment and
natural resources of the City; and
-2-
[s:
L
8s--g31: 9 7 - 127
6. The project will not adversely affect living conditions in the
neighborhood; and
7. The project would not adversely affect public safety; and
8. That there is a public need for the project.
Section 2. A Major Use .Special Permit, attached hereto as Exhibit "A"
and made a part hereof by reference, approving with conditions, the Miracle
Center Project, proposed by Coral Way Associates, LTD., and Decorative Arts
Plaza, Inc., for approximately 3301 Coral Way, being the east 625 feet of
Tract B Coral Gate Section D, Plat Book 50 Page 34 of the Public Records of
Dade County, be and the same is hereby granted and issued.
Section 3. The Major Use Special Permit, as approved, shall be binding
upon the applicants and any successors in interest.
Section 4. The City Clerk shall send copies of the herein resolution to
affected agencies and the developer.
PASSED AND ADOPTED this 2 3rd day of October 1986.
,I
• ,
ATTES�
r
PREPARED AND APPROVED BY:
:� ,
A ISTANT CITY ATTORNEY
L
-3-
APPROVED g TO FORM AND
CORRE TN 'S$':
CITY ATTORNEY
97-
12 7 2.9
6. The project will not adversely affect living conditions in the
neighborhood; and
7. The project would not adversely affect public safety; and
B. That there is a public need for the project.
Section 2. A Major. Use.Special Permit, attached hereto as Exhibit "A"
and made a part hereof by reference, approving with conditions, the Miracle
Center Project, proposed by Coral Way Associates, LTD., and Decorative Arts
Plaza, Inc., for approximately 3301 Coral Way, being the east 625 feet of
Tract B Coral Gate Section D, Plat Book 50 Page 34 of the Public Records of
Dade County, be and the same is hereby granted and issued.
Section 3. The Major Use Special Permit, as approved, shall be binding
upon the applicants and any successors in interest.
Section 4. The City Clerk shall send copies of the herein resolution to
affected agencies and the developer.
PASSED AND ADOPTED this 23rd day of October 1986.
ILR L. /, MAYUK
ATTEST;
,
PREPARED AND APPROVED BY:
—1—� � (/%t L'; ef'l
A ISTANT CITY ATTORNEY
L
-3-
APPROVED TO FORM AND
CORRE T[< N�SS:
i
CITY ATTORNEY
F
EXHIBIT "A""
MAJOR USE SPECIAL PERMIT
Let it be known that the' Commission of the City of Miami, Florida has
considered in public hearing on October 23, 1986, the issuance of a Major Use
Special Permit: and has considered the detailed requirements of Zoning
Ordinance 9500 in connection with the development known as the Miracle Center
Project proposed by Coral Way Associates Limited and Decorative Arts Plaza,
Inc., to be located in the City of Miami, at approximately 3301-3501 Coral
Way, being legally describe as;
East 625 feet of Tract B Coral Gate
Section D, Plat Book 50 Page 34 of
the Public Records of Dade County,
Florida
being subject to any dedications, limitations, restrictions, reservations or
easements of record;
and after due consideration of the recommendations of the Zoning Board and
Planning Advisory Board issues:
A Major Use Special Permit
subject to the following modifications: -
FINDING OF FACT WITH MODIFICATIONS
Development
1. The development proposes 645,897 gross square feet of floor area,
comprised of the following elements:
Gross Square Feet
Element of Building Area Spaces
Retail 80,283
Restaurants
- dining 20,500
- live -entertainment 4,780
Health Spa 14,620
Dance Studio 5,380
Theaters 44,857 2270 seats
10 theaters
• Page 1 of 9
. s�-83,,,n 7 - 127 ,�
Mall, Mechanical and Services 38,100
Apartments 122,377 138 DU's
330,89i
Parking 315,000 998 spaces
This project meets the requirements of Ordinance 9500, and is further limited
by applicable regulations and procedures as follows:
The Schedule of District Regulations, Sheet 4 of 6,
CR-3/7 Commercial -Residential (General) District,
Zoning Ordinance 9500, and the Miami Large Scale
Development Committee meeting of July 15, 1986, whose
members made recommendations based on the conceptual
plan and design schematics on file dated July 1, July
17, and August 25, 1986, prepared by Arquitectonica
International Corporation, Architects, for the site
bounded by Coral Way on the south, S.W. 33rd Avenue on
the east, and a point 625 feet west of S.W. 33rd
Avenue on the west.
Additional parameters for the project are as follows:
Parking Approximately 315,000 gross square feet for
approximately 998 vehicles to be accommodated on 4
levels
Height 235 feet (scaled)
Stories 17 levels
Lot area 4.4 gross acres
Loading 11 truck bays and 4 compactor bays
Estimated Date Phase I, January 1988, Phase II, October 1988
of Completion -
Phases Two
32
L
The site contains approximately 1.7 acres of
open space. The entire perimeter of the project
will be landscaped substantially in accordance
with plans to be submitted by Arquitectonica
International Corporation, Architects, prior to
issuance -of a building permit.
Page 2 of 9.
97- .12"7
This permit contains the conditions for a Major Use Special Permit per Article
28 of Zoning Ordinance 9500, and said conditions are applicable to the entire
project.
THE APPLICANT SHALL:
1. Use only native and other non-invasive species adapted to South Florida
climatic conditions in project landscaping. The landscape plan shall be
prepared by a Florida registered landscape architect with final plans
approved by the Planning Department. The owners shall be responsible for
the perpetual maintenance of all landscaping.
2. Implement best management practices to minimize air pollution to include:
a. Provision of an information board in the lobby containing mass transit
information, such 'as bus and metroraii schedules and routes, to
project tenants;
b. Provide at least two percent of all parking spaces, for car or van pool
parking; '
c. Establish and operate a van or car pool program in order to encourage
ride sharing and make information readily available;
d. Provide bicycle storage areas in the parking area.
3. Incorporate the following energy conservation measures into the
development:
a. Individually metered tenant -controlled air conditioning.
b. A variable air volume system for air distribution, where feasible.
c. Maximum use of task lighting in work'areas. '
d. Centralized energy control system that will provide start/stop
optimization, time of day scheduling, electrical demand limiting,
night temperature setback/setup, programmed maintenance, and building
lighting control.
4. Collaborate with the City to incorporate security measures and systems
into the design and operation of the project; security systems and
Page 3 of 9
�6-831 9 7- 127 33'
F -1
construction documents .to be reviewed by the Miami Police Department (at
their option).. Sufficient exterior lighting should be provided to deter
criminal activities. -Coordination between the Police Department and the
private security force for the project must be developed prior to opening
of the project.
5. Obtain all necessary permits from Dade County Water and Sewer Authority
Department for the provision of water and wastewater services to serve the
project.
6. Notify State and local historic preservation officials in the event any
potential significant historic or archeological artifacts are uncovered,
and delay construction for up to 3 months, if requested, for survey and
excavation of the discovery.
7. Work with the City to prepare a Minority Participation and Employment Plan
to be submitted within ninety (90) days of the issuance of this Major Use
Special Permit.
8. Prohibit vehicles from backing out onto S.W. 33rd Avenue upon completion
of construction. No left turns shall be permitted upon exiting the
building or the service road onto S.W. 33rd Avenue. Left turn
prohibitions shall be 'accomplished by driveway configurations and signage
which shall be subject to approval by the Public Works Department.
9. Prepare a parking management plan prior to issuance of a certificate of
occupancy, which shall be subject to approval by the Public Works . and
Planning Departments.
10. Prior to issuance of a certificate of occupancy prepare a loading
management plan which limits service vehicles and garbage trucks to the
-hours of 7:00 a.m. to 5:00 p.m, which plan shall be subject to the
approval of the Planning and Public Works Departments.
11. If required, allow the City to place radio antennas and related minor
structures on the roof for the City's emergency communication system, in 9 S3
Page 4 of 9 r�
— 127
86-83i l
X
accordance with Department of Building and Vehicles Maintenance
requirements. The applicant is to retain all rights of architectural
approval.
12. Enter into agreements with the City within one year of issuance of this
Major Use Special Permit, to contribute a fair share of police and fire
capital facilities needed ,to resolve City concerns,and comply with the
requirements of an Impact Fee Ordinance if the City enacts such. an
ordinance within the next five years. The. fair share contribution is to
be considered an offsetting credit against any future City impact fees.
13. Within forty-five days of the issuance of this Major Use Special Permit,
the Applicant shall file a petition to temporarily, for a period of one
year, prohibit vehicular access from Southwest 21st Street to Southwest
33rd Avenue. In the event the City Commission approves said petition to
temporarily prohibit such vehicular access, the Applicant, if requested by
the Coral Gate Homeowners Association, shall file a petition to
permanently, prohibit vehicular access from Southwest 21st Street to
Southwest 33rd Avenue, or a petition to close and vacate Southwest 33rd
Avenue from Southwest 21st Street to either the north property boundary of
this project or to Coral Way. Said petition to permanently prohibit
vehicular access or close and vacate said portions of Southwest 33rd
Avenue shall be filed if so requested by the Coral Gate Homeowners
Association not less than two months prior to the expiration of the
temporary prohibition of vehicular access.
The Applicant shall assume full responsibility for pursuing said petitions
to the City. All costs connected with said petitions and attendant public
hearings shall be assumed by the Applicant.
If the City Commission approves the permanent prohibition of vehicular
access from Southwest 21st Street to Southwest 33rd 'Avenue or the
permanent, closing and vacation of the aforesaid portions of Southwest 33rd
Avenue,,the Applicant shall at its sole expense, design and build a cul-
de-sac or an equivalent device to allow turnaround movement. The plan for
said road construction shall be prepared subject to the.approval of the
Public -Works Department prior to permitting.
The appropriate portions of Southwest 33rd Avenue through which vehicular
access may be permanently prohibited or permanently closed pursuant to
Page 5 of 9
Rk---R.
9 7 -. 12'73' G
Ll
this condition shall be landscaped and perpetually maintained by the
Applicant in accordance with a recorded covenant which shall be submitted
by the Applicant and approved by the Law and Planning Departments prior to.
issuance of a building permit. Plans for the aforesaid landscaping shall
be subject to the approval of the owners of the land abutting the portions
of Southwest 33rd Avenue which are closed pursuant to the aforesaid
petition. Not less than $50,000 shall be the cost of the cul-de-sac or
equivalent device, or turnaround, including landscaping. Whithin forty-
five days of the Commission's permanently prohibiting vehicular access or
closing and vacating of any such portion of Southwest 33rd Avenue, the
Applicant shall deposit with the Planning Department a surety bond or
letter of credit for $50,000 which shall be released upon completion of
the aforesaid landscaping and road construction.
Provided, however, in the event the City Commission does not approve the
aforesaid petition to permanently prohibit vehicular access or the
aforesaid petition to close and vacate a portion of Southwest 33rd Avenue,
then the Applicant shall undertake a traffic study similar to the "Traffic
Monitoring Program" submitted by the applicant, dated August 29, 1986,
under the direction of the Planning and Public Works Departments, at the
expense of the applicant, not to exceed Fifteen Thousand ($15,000)
Dollars, one year after the issuance of the Certificate of Occupancy for
the theaters, in order to establish the degree of traffic intrusion onto
the adjoining residential areas as a result of this development. If the
traffic volume is found to increase fifty percent (50%) above the present
volume, or the traffic on any link north of the project exceeds two
vehicles per minute for any time period between 9:00 p.m. and 11:00 p.m.,
Friday through Sunday, as indicated in Exhibit I of the Traffic Monitoring
Program dated August 29, 1986, prepared by David Plummer and Associates,
the Department of Public Works and the Planning Department may propose to
the City .Commission the closing to traffic of. S.W. 33rd Avenue from the
northern, boundary of the subject property to 21st Street, or alternative
measures. If the City Commission approves the closing to traffic, the
applicant shall at his sole expense, design and build a cul-de-sac or an
equivalent device, to allow turn around movement• without affecting
neighborhood properties. The plans shall be prepared subject to the
approval of the Public Works Department prior to permitting.
Page 6 of 9
L
F
The closed portions of 33rd Avenue shall be landscaped and permanently
-mai•ntained by the applicant in accordance with a recorded covenant
prepared prior to the issuance of a building permit. The covenant shall
be subject to the review and approval of the Law and Planning Departments. -
The landscape plan shall be subject to the standards and approval of the
Planning Department; not less than $50,000 shall be the cost•of the cul-
de-sac or an equivalent device, or turnaround, including landscaping. The
applicant shall deposit with the Planning Department a surety bond or
•letter of credit for $50,000 for a period of two years beginning with the
issuance of a certificate of occupancy.
14. Provide all required parking located within the structure without charge
to the patron. • This' requirement shall not preclude the use of a ticket
validation system.
15. Install a traffic signal light, at his sole cost, at•S.W. 33rd Avenue and
Coral Way, prior to issuance of a certificate of occupancy.
16.' Be responsible for perpetual maintenance of the access easement and
adjacent landscaping.
17. Provide an eight (8) foot decorative masonry or mixed materials wall,
acceptable to the abutting landowners along the entire length of the
northern. property line of the site. Construction of the wall will
commence simultaneously with construction of the project foundation and be
completed prior to issuance of a building permit for the main structure of
the project. A densely landscaped buffer strip, subject to the approval
of the Planning Department, shall be planted immediately south of the
wall. 'The sum of the wall and•planting shall be no .less than 10 feet in
depth. The landscaped buffer strip shall include black olive trees with a
minimum height of twenty (20) feet.
The applicant's landscape architect shall prepare landscaping plans for
the installation of Tandscaping costing a minimum of $500 per lot, for a
minimum aggregate' sum of $5,000.00 within lots 446-455, block 20, Coral
Gate Section D (50-34), solely for landscaping along the south property
line of said lots. Said landscaping plan shall be acceptable to the
owners of the aforesaid lots. This landscaping shall be installed by the
applicant within 30 days of completion of construction of the wall
required pursuant to this Condition 17.
Page 7 of 9 ��
THE CITY SHALL
18. Collaborate with the Applicant to ensure the incorporation of security
measures and systems into the design and•operation of the project.
GENERAL
19. The Applicant shall submit a report, twelve (12) months from the date of
issuance of this Major Use Special Permit and each twelve (12) months
thereafter until a final Certificate of Occupancy is issued, to the
Planning Director, City of Miami Planning Department. This report shall
contain, for the preceding twelve (12) months:
a. A general description of construction progress in terms of
construction dollars and employment.
b. A cumulative list of all permits or approvals applied for, approved or
denied.
c. A statement as to whether any proposed project construction changes in
the ensuing twelve (12) months are expected to deviate from the
approvals included in this Major Use Special Permit.
The Planning Director, City of Miami Planning Department, or a project
director to be named later, is hereby designated to receive thi.s report,
and to monitor and assure compliance with this Major Use Special Permit.
20. The Applicant shall record this Miracle Center Major Use Special Permit
with the Clerk, Dade County Circuit Court, within 30 days of issuance,
specifying that the Major Use Special Permit runs with the land and is
binding on the Applicant, its successors, and/or assigns.
The Applicant shall give notice to Richard P. Brinker, Clerk, Dade County
Circuit Court, 73 West Flagler Street, Miami, Florida, 33130, for
recording in the Official Records of Dade County, Florida, as follows:
a) That the City Commission of the City of Miami,. Florida, has issued a
Major Use Special Permit' for 'the Miracle Center Project, located at
3301-3501 Coral Way.
LEGAL DESCRIPTION: East 625 feet of tract
B Coral Gate Section D, Plat Book 50 page
34 of the Records of Dade County.
861
Page 8 of 9
97 - 127
F68-12—�T THU 7:34
J-88-861'..
'RESOLUTION NO.
A RFSOLUTION•`AMENDING THE MIRACLE CENTER
OAJOR USE :.` SPECIAL: • PERISI7` (RESOLUTION, 'NO.
66=834, QCTOBER 23, 1986) FOA` PRO.kiTY
LOCATED AT'APPROXIMATELY 3301-3501:.COAAG•'NAY.
MIAMI, F•GORib'A, (SOUTHWEST • 22NU STt RET2 •'F(ORF,
PARTICULARLY.•.: DESCRIBED HEREIN: MAKING
FINDINGS; I' -SUBSTITUTING AN UPDATED TRAFFIC
STUDY; AMENDING PARAGRAPH i OF SAID PERMIT BY
OECREASINC`s.•RETAIL AND APARTMENT .AREAS AND
DECREASING TH`E NUMBER OF APARTMENTS BY
1•NCREASING• 'SHE RESTAURANT,' HEALTH SPA, ,DANCE
STUDIO, THEATER AND COMMON AREAS; AND SY
XNCREASING THE '.NUMBER OF PARKING• SPACES TO
1022, BUT, RETAINING THE IDENTICAL 645,897
GROSSSQUARE' FEET OF TOTAL BUILDING AREA;
FURTH•ER, EXTENDING THE TIME OF COMPLETION' OP
PHASES I AND II; AND DIRECTING THE CITY CLERK
TO SEND COPIES OF THE HEREIN RESOLUTION TO
AFFECTED AGENCIES AND THE DEVELOPER.
P — 02
WHEREAS, it is the intent that the Major Use Special Permit
shall be the instrument for implementing by one action all
changes in the adopted Comprehensive Plan, zoning district
classifications, other zoning actions or any other City
ordinance(S) that would otherwise be necessary for the
a'ccompli`shment of the objectives sought in the application for
Major�Use Special Permit; and
WHEREAS, Coral Way Associates, LTD., and Decorative Arts
Plaza, Inc. submitted an Application for a Major Use Special
Permit per Article 28s Major Use Special Permits: Detailed
Requirements of Zoning ordinance 9500, for the miracle Center
Project ("Project"); and
WHEREAS, thereafter, the City Commission, on October 23,
1986,.following an advertised public hearing, adopted Resolution
66-834, the Miracle center Major Use Special Permit, which
approved' the Project, with conditions; and
WHEREAS, on August 5, 1988, Miracle Center Associates, Inc.,
successors -in -interest, applied for certain modifications to the
Project as described in the Special Permit; and
C11'Y CObai:llSSiON
II: �'Pii`G Cr
Amended � � _ 9 S IS P :3-t ' u
��.
, By L-4No.
L
*L�
97- 1/'
F,EP-12-37 T•HV T :3S P. 03
WHEPVV S, the City, Commission has conducted a public hearing
and conaiddred the Application for amendment. to 'the. 'subject Major
Us.e.s'pecial Permit as forth herein; and
WHEREAS, the City•Commission has determined that all •legal
requirements have been':complied with; and .
w4Bi2B1�s, the, City.. Commission deems it advisable and in the
best int.erests of the general welfare of the`Cty' of Miami to
amend the Major Use Special Permit as set forth herein;
NOWT• xHEREFORS';' 6E 'IT. RFSOLVEA B,Y 'PHE CQMM.Y$SIQtJ 0 THE.CITY .
of MYAMI,'FLORIDA: ,.
Sectid.n I.. 'The following Findings of Fact are hereby made
witti'res�edt.to the Miracle Center Project ("Pro'j6ct"):
:'a. The. City Commission has determined- that the
modified Project is in conformity With the adopted
Miami Comprehensive Neighborhood plan:
b: {Tire' City Commission has determined that the
=modfled Project is in accordance with the
;applicable disteict•zoning classification of Zoning
Ordinance the, Zoning Ordin.apce of the
' City of Miami, • Fla. ;
c. .'•T?�e• City. Commission hereby finds. that,.the modified
P61ect will not create adverse -impact on air
quality, ground water, soils, animal line,
vegetation, 'wastewater management* of solid waste
disposal, and further finds that. it will have a
ngmber of positive impacts including.:
j. A Projected 422 permanent new jobs would
be'generat•ed by the modified Project. :
2. The modified Project' will include 99
rental apartment units, 'which 'are .in
generally short supply with R the City
of Miami and will contain appro.xtmately
10 22 parking • spaces more ;.tttan are
required under applicable 2oninq
regulations.
L
97- 127
FEB-1.2-37r THU 7 ;36 P. 0,4 ,
d. ;.The City•Coifimission hereby further fihd§-.that the ,
4dverseimpacts related to water demarid,••_'.energy
x• demand, solid .waste generation, demands ';c+n 'public
Services and ,teat fic generation' will 'be' mitigated
the cbriditibns set forth' in Exhibit "A",, of tiie
JriginA1 Mejor.Use Special Petmit•(ResoluEibn 86-
8:34 ).
e.. &e City Commiasion•hereby further finds thatt ;
1. The modified Project 'will have a'
} . " favorable' impact' on the economy. of the
,
City;
' 2. The . modified Project . will • efficiently !
. use public transportation facilities;
3. The modified' Project wili favorably.
affect- the' need for people':. to . find
? adequte.housing •reasonably_.,accepsible
to their pl,aces.of employment;
4. The ,modified Project will efficiently
Mae necessary public facilittesr
S.' The modified Project will have a
favorable .impact on.the environment and
natural resources of the City;:•.
6. The modified Project will not'.•adversely
affect living conditions ih the -
neighborhood,
i... The modified Project will 'notadversely
affect public safety; and
8. There'is a'pubiic•need for the Project.
Section 2. 8ara'graph 1,of pages 1 and 2, Exhibit "A":Major .
Use Special" Permit 'of . Resolution 86-834; October : 23, 1986, 'is
{' hereby, amended in the foilbwing;respects:l�
WQrds jand/or. figure:A stricken thru shall be de.l'et!:d.
Undepsgored words arid/or figures shall be: added. Astericks
indiL-aee 'omitted 'and• unchanged m6t0rL."PA The remaining
provisions are now'in effect and remain. unchanged.;
i
97_ •l 2'7
- 3-
L
"be.Yelopment
1. '. The development proposes 645,897 gross: square feet
a
PC floor area comprised of the following :elements:
,Gr'oss.Square Feet
Element of Suild'ing Area Spaces
ReCal1 .61,956
:.Rootaura t
dinin 29,99$ 36,077
•live'entertain-
ment 4,;80 -1,000
Health Spa 4,6,a8 18,133
Dance Stndib $,ago 10j000
:Theatr.e's J 44*§57 50,446 2,210 seats
10 theatres
Mal1;Pte�ha'nical and
Ser�Cgs 38, 1&A. 48,142
Aparfinehfs }22,32Z 104,569 138-i;;; s 99 -DU's'
SUB• -TOTAL 330;897
Parking 315,000 on�aee& 1,022 spares
TGTAL' 645,897
This Project. meets' the requirements 'of'Ordinaneg No.
9500, and is further limited by applicable, regulations and"
procedures as follows:
The schedule of District: Regulations, Sheet 4
of 6, CR-3/7 Commercial -Residential (General)
District, Zoning 'Ordinance 9500, and the
Miami Larye Scale Development Committee
:'meeting of•7uly'i5, 1986, whose members made
recommendations based on the conceptual plan
and design schematics on file dated July 1,
Joly 17, and, August 25,''1986,- prepared by
.Arquitectohica International • Cb'rporation,
Architects, for the site bounded by'Coral way .
dh the south,'S.W. 33rd Avenue on the east,
'a'}1d a' paint 625 feet 'west of S.W. 33rd Avenue
on the west:' -
Ada 'itional parameters for the project are as follows:
Parting Approximately 315 gross square feet for•
approximately 9," 1,022 vehicles to be
accommodated on 4 levels
i
-4-
L
9712.'7
Height 235,feet (scaled) '
Stories '17 levels
Lo;t, area 4:4 'gross acres
Lo.adirty 11 truck bays and 4 com.pactor: bays.'
'• 'Estimated
pAte of
Complotion Phase 1, jamu: *l . November 106B.- HPhase II
_t'__-__ November - &�Tl89'
Phase ;' TWO,
Tie' bite contains approximately .1:•7 'acres of open
spate.: The entire perimeter of the project will be
1a•rid sdaped substbntially in accordance With plans to be
subtnit�ted by Arqu.itectoniga international CorpoYation,
Architects, prior to issuance of a building permit.
Sect,ign 2. The Major Use Special Permit, as amended, shall
be•:bidding upon the applicants and any successors in Interest,
Section 3. The City Clerk shall send copies of the herein
Resaluticn,'to Miracle Center Associates, Inc., 330.1 Coral Way,
Miami, Florida, and the. Metropolitan Dade County Department of
Publia.Works, 111.N.W'. 1st Street, Miami, Florida 33128.
PASSEL) AND ADOPTED this 27th day 0' ' 'Se tember , . 198e,,
XAVIERR' L�S •Z, MAYOR
AT'P E
MA, Y HIj2Af, CITY CLERK
PREPARED AND APPROVED BY:
�jJOELF, , .' MA WELL
ASSISTANki �ITY ATTORNEY
APPROVED A• TO FORM AND
CORRECTN$Sj:-
J6' GFfs NDE2
CITATTO
JEM/db/M791
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91_ 127
J-88-1048
10/25/88
RESOLUTION NO.
A RESOLUTION• AMENDING THE MIRACLE CENTER
MAJOR USE SPECIAL PERMIT ISSUED PURSUANT TO
RESOLUTION NO. 86-834, ADOPTED OCTOBER 23,
1986, AS AMENDED • BY RESOLUTION 88-856,
ADOPTED SEPTEMBER 27, 1988 TO REFLECT THAT
THE SQUARE FOOTAGE OF "DINING" AREA TO BE
BUILT IS' 31,200 FEET AND THE SQUARE FOOTAGE
-OF "LIVE ENTERTAINMENT"' IS 6,451, SAID
AMENDMENTS BEING MADE TO CORRECT SCRIVENER'S
ERRORS IN RESOLUTION NO. 88-856; AND FURTHER,
DIRECTING THE CITY CLERK TO SEND COPIES OF
THE HEREIN RESOLUTION TO AFFECTED AGENCIES
AND THE DEVELOPER.
WHEREAS, Coral Way Associates, LTD., and Decorative Arts
Plaza, Inc. submitted an application for a Major Use Special
Permit per Article 28: Major Use Special Permits: Detailed
Requirements of Zoning Ordinance 9500, for the Miracle Center
Project ("Project"); and
WHEREAS, the City Commission, on October 23, 1986, following
an advertised- public hearing adopted Resolution No. 86-834, the
Miracle Center Major Use Special Permit, which approved the
Project, with conditions; and
WHEREAS, thereafter, the City Commission, on
September 27, 1988, following an advertised public hearing,
adopted Resolution No. 88-856, approving Miracle Center
Associates Inc,'s (successors in interest) request to' amend said
Major Use Special Permit; and
WHEREAS, Resolution No. 88-856 contained scrivener's errors
in the amendment of line items of said amended Permit pertaining
to dining and live entertainment built out square footage; and
WHEREAS, the chart containing the errors, which was provided
by the Developer, should have read 31,200 feet instead of 36,077
feet for actual square footage of "Dining;" and
WHEREAS, the. actual square footage built for "Live
Entertainment" should have read 6,451 instead of 1,006; and
CITY COMDUSSION
MEETING OF
0'7 27 1988
L
97-
iz7qGJ
F
WHEREAS, the plans on file with the City reflect the correct
calculations and the Director of the Planning Department has
agreed that the figures on Page 4 of the September 27,' 1988,
Resolution are in fact scrivener's errors which.do not change the
total figures for the Project or the previously approved Major
Use Special Permits; and
WHEREAS, the remaining Findings of Fact as contained in -said
Permit and as amended by Resolution No. 88-856 are still correct
and undisturbed;
NOW, THEREFORE, BE IT RESOLVED BY. THE COMMISSION OF THE CITY
OF MIAMI, FLORIDA:
Section 1. The City Commission hereby finds that there were
two scrivener's errors in Resolution No. 88-856 adopted
September 27, 1988, pertaining to the actual built out gross
square feet of building area relative to dining and live
entertainment shown on the Miracle Center Major Use Special
Permit, as amended, pursuant to. Section 2 of Resolution
No. 88-856.
Section 2. The Miracle Center Major Use Special Permit
issued pursuant to Resolution No. 86-834, adopted
October 23, 1986, as amended by Resolution No. 88-856, adopted
September 27, 1988, is hereby further amended to reflect that the
-square footage of "Dining" area to be built is 31,200 feet and
the square footage of "Live Entertainment" is .6,451, said
amendments being made to correct scrivener's errors in Resolution
No. 88-856.
Section 3. The recitals and findings contained in the
Preamble. to this Resolution are hereby adopted by reference
thereto and incorporated herein as is fully set forth in this
i
Section.
Section 4. The City Clerk is further directed to send
copies of the herein Resolution to Miracle Center Associates,
Inc., 3301 Coral Way, Miami, Florida, and the Metropolitan Dade
County Department of Public -Works, 111 Northwest 1st Street,
Miami, Florida'33128.
-2_ s8=sg�. - 12 7
L
PASSED AND ADOPTED this 27th day of October , 1988.
XAVIER L. SUA E , MAYOR
ATTEST:
��C,Tt
Y HI• CLERK
PREPARED AND APPROVED BY:
JOEL E. MAXWELL
ASSISTANT CITY ATTORNEY
APPROVED AS TO FORM AND
CORRECTNESS:
J RR E LJF NDEZ
ACITY ATY
JEM/db/M840
in
-3-
97- 127
F
1-t,N- 1,2 •-3T THIJ 7 u r Y.
"De,yelopment -
The deve.JOpmeht proposes 645,897 gross' square feet
of floor area.comprised of the following elements:
Gross Square Feet
Element ? of Build'}ng Area Spaces :
RgtaYl B47,U4.. .61,956
Restaurant
dinin4- -29 ! 599 36,077
•live'entertain-
ment 474" 1,000
Health' Shia 44-,4Q4 18,133
Dance Studio 5,-380 10,000
Theatre's.' 44,U-7 50,446 2,270 seats '
10 theatres
Mall? Me46hanical and
Sezvicgs .: 38rie9 48,142
•Aparfinenis 44Z74= 104,569 99 DU's'
SUB:_,_TOTAL 330;897
Parking 315,000 998-e{aaes 1,022 spaces
TOTAL 645,897
This Project. meets' the requirements 'of Ordinance No.
9500, and is further limited by applicable regulations and
procedures as follows:
The Schedule of District: Regulations, Sheet 4
of 6, CR-3/7 Commercial -Residential (General)
District, Zoning Ordinance 9500, and the
Miami Large Scale Development Committee
meeting of July'i5, 19-86,•whose members made
recommendations based on the conceptual plan
and design schematics on file dated July 1,
July 17, and 'August' 25,''1986, prepared by
:.Aiquitectonica inte,rnatfonal • Corporation,
�rchiteets, for the site bounded by'Cora1 Way '
on' the south,'S.W. 33rd Avenue on the east,
and a•point 625 feet 'west of S.W. 33rd Avenue .
on the west;
Add'itionpl parameters for the project are as follows:
ParXing Approximately 315 gross square feet for
approximately 9-9.8• 1,022 vehicles to be
accommodated on 4 levels
-4-
L
b 7 -- 127
;• Height. `235,feet,(scaled)
Stogies 17 levels
Lot, area 4:4 'gross acres
:. L.gaai69 11 truck bays acid 4 compactor bays,'
Estimated
Ddte o'E
Complo.tion Phase 1, my November 1988; Phase iI
Gebabe= November T1989
Phase {' Two'
The' site contains approximately 1.7 'acres of open
space.; The entire perimeter of the project will be
laridsdaped substantially in accordance with plans to be
submitted by Arqu.itectonica International Corporation,
Architects, prior to issuance of a building permit.
Sect,ign. 2. The Major Use. Special Permit, as amended, shall.
be. bindi; upon the applicants and any successors in Interest.
Section 3. The City Cleck shall send copies of the herein
Resolution to Miracle Center Associates, Inc., 3301 Coral Way,
Miami, Florida, and the Metropolitan Dade County Department of
Public.Worgp, 111,N.W'. Ist Street, Miami, Florida 33128.
PASSED AND ADOPTED this 27th da70f September• 1988.-
• XAVIER' L� S • Z; MAYOR '
MAT Y HIJ1AT-,' CITY CLERK
PREPARED AND APPROVED 8Y:
�jJOEL F, MA WELL
ASSISTAN§' ITY ATTORNEY
4
APPROVED Al TO FORM AND
j CORRECTNt�St:
JORGE F6
' �NDE2
CITY ATTO
JEM/db/M791
•9%- ii7L/
L
BEHAVIORAL ■ SCIENCE a RESEARCH.
Intelligent Solutions ■ Guaranteed Quality
AN EVALUATION OF THE SUCCESS POTENTIAL
FOR A REDESIGN OF THE MIRACLE CENTER
INTO A SPANISH-THEME RETAIL EXPERIENCE
RESULTS OF THE
QUANTITATIVE STUDY
prepared for
MIRACLE CENTER
September, 1996
by
Petra Brock, M.S.
Robert A. Ladner, PhD
9 7 - 12'7
5 (305) 443-2000 0 (800) 282-2771
2121 PONCE DE LEON BOULEVARD ■ CORAL GABLES, FLORIDA 33134 ■ FAX: (305) A4A-6825
L
PROJECT OVERVIEW AND SUMMARY OF FINDINGS
OVERVIEW
Miracle Center is a shopping mall located in the heart of Coral Gables, Florida.
Management is contemplating redesigning the current lower level of the shopping
mall into a Latin -type plaza.
In an effort to gauge the reactions of residents around the Center to the proposed
redesign, Miracle Center commissioned a comprehensive study from Behavioral
Science Research, in Coral Gables, Florida. This report details the findings of the
quantitative portion of that study, a telephone survey of 254 residents living in the
vicinity of the Miracle Center. The survey was designed to establish the existing
shopping patterns and assess the level of potential interest in the reconcepted
shopping center, and to quantify the impact of various retail, restaurant and
cinema options on the likelihood of use.
SUMMARY OF MAJOR FINDINGS
Investigations into the existing shopping patterns among persons residing in the
vicinity surrounding the Miracle Center revealed the following findings:
+ The majority of respondents are once a week shoppers
+ Respondents mostly go shopping with either a spouse or and adult
family member, although more women than men go shopping with
their children.
+ The primary shopping destinations over the past 60 days are
Dadeland and Miracle Center, although the Miracle Center was not
frequently mentioned for the last time respondents went shopping.
Note that the survey was conducted shortly before public school
began which may have impacted the market share for malls.
+ Miracle Center is the choice destination spot to see movies
+ Parking continues to be a problem at the Miracle Center. It was
mentioned as one of the main reasons respondents had not visited
97- 127 J'
L
I
in the last 60 days, and the feature least liked about the Center.
The level of interest in the Redesign Concept was very high. The concept as a
whole and it's individual components all scored above "good idea" mean ratings.
+ Women responded more positively to the concept View from the
Street Level, while older respondents gave higher ratings to the
Lower Level Redesign and Cobbled Stone Alleyways concepts.
+ The proposed redesign of the Food Court was also very well
received. On average, this concept rated as highly as the View from
Street Level concept.
+ In contrast to the focus group findings, survey respondents
mentioned Latin food as both a possible food court and restaurant
choice. In fact, more younger respondents made this
recommendation than older ones.
+ Respondents indicated a preference for a mix of high -end to
moderate prices among the Redesign Center merchandise. One -
quarter of females, however, indicated a preference for
discount/bargain prices.
+ The concept of price negotiation was not well received. Over half of
the respondents indicated a preference for a fixed pricing structure.
52 97- 127
MINA01,11 (II.INTUR REDESIGN Page I
INTRODUCTION
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1.2.2 Sample
Participants in the study (N=254) represented persons between the ages of 20
and 50 who may or may not shop at the Miracle Center, but who live in the Miracle
Center trade area. The trade area was defined as the residential area south of
8th Street, north of U.S. 1, west of 17th Avenue, and east of Le June. Due to
difficulty of reaching respondents, the trade area from which the sample was
drawn, was expanded to include residents to the east between 17th and 12th
Avenues, and the west between Le Jeune and Columbus Street. The survey
sample was drawn from a reverse -directory database of persons living in the
target area.
The statistical margin of error for a project including 254 cases is t 6% at the 95
percent level of confidence. In practical terms, this means that the total
percentages we observe in the data are within f 6% of the percentages we would
see if we had sampled everybody.
1.2.3 Interviewing Procedures
All interviews were completed by experienced, trained interviewers. The
procedure was supervised by the project manager, telephone room and
interviewer supervisors. Interviewers were monitored regularly for the quality and
completeness of their work, and at least 10 percent of all interviews were
validated for accuracy.
The interviews were conducted between August 26th and September 10th, 1996,
right during the back -to -school time. It should be noted that this may have
influenced some of the respondents' choice in shopping destinations and may
also have increased the likelihood of shopping behaviors reported by men.
1.2.4 Editing and Coding Procedures
Interviewer supervisors conducted a preliminary edit of all interviews as they were
completed. When information was incomplete or unclear, interviewers were
instructed to call back immediately. A second edit was conducted by the
editing/coding coordinator. The final edit included the assignment of codes for
i the open-ended responses.
54 97- 127
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MIRACLE CENTER REDESIGN Page 3
1.2.5 Data Analysis
Data were analyzed using SPSS for Windows (the Statistical Package for the
Social Sciences). One banner of crosstabulations was prepared as the basis for
reporting findings. The banner included analysis of responses according to
gender and age.
Inspection of the data revealed that the interviewing tended to under -represent
w the percent of younger people and over -represent the percent of older people in
comparison to the actual age distribution in the Miracle Center trade area. In our
sample, 13% were between the ages of 20 and 29, and 26% between the ages of
45 and 50. In comparison, the actual percentages for these age groups are 17%
between 20-29 and 18% between 45-50. As such, it was decided to weight the
data from the survey so that each age group (20-24, 25-44, 45-50) in the sample
approximates the actual percentage that each group represents in the area
surrounding the Miracle Center (parts of the zip code areas 33134, 33135,
33143). By weighting the data, we reduced the likelihood that any one age group
is under or over represented in the sample.
1 '
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MIRACLE CENTER REDESIGN Page 4
2 FINDINGS
2_1 Demographic Profile of Respondents
TABLES 1-A and 1-B profile the demographic and economic characteristics of the
respondents.
Respondents ranged in age from 20 to 50, with a mean age of 36.4. Over half of
the sample (57.4%) was female, 42.6% were male. Half the sample indicated
being married; over -one third single. Just under half the sample indicated having
children under the age of 18 with a median of two living in the household.
The vast majority of respondents (81 %) living in the vicinity of the Miracle Center
were of Hispanic origin. Among those Hispanics, over half reported speaking all
or mostly Spanish; 40% indicated speaking English and Spanish equally; only 7%
reported speaking all or mostly English.
Three quarters of sample is currently employed either full or part time. Over half
reported a moderate total household income level between $15,000 and $45,000;
close to one -quarter reported an annual household income level between $45,000
and $75,000. In general, the sample is well educated: just under half have either
a college or post graduate degree; close to quarter have attended at least some
college.
2_2 Current Shopping Behaviors
As seen in TABLE 2, just under half of all respondents indicated being once a
week shoppers; a behavior shared equally by both men and women. A large
number go shopping with either a spouse or adult family member, although a
significant number go either with a friend or alone. Only 12% go with their
children. Men are more likely to go with a spouse than women, probably a factor
of being dragged by their spouse. Women, on the other hand, are more likely to
go shopping with their children. Not surprisingly, younger people are twice as
likely to go shopping with their friends while older people are almost twice as
likely to go with their children.
The most widely reported shopping mall destinations are Dadeland and Miracle
Center, although the Miracle Center was not a choice destination during the last
shopping*venture. A larger proportion of men report going to the Dadeland mall
and twice as many reported having visited the Westland mall.
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I MIRACLE CENTER REDESIGN Page 5
r_There were no destination differences for either Dadeland or. Miracle Center
between the two age groups. Younger respondents, however, have a higher
preference for both Cocowalk and International Mall, while the destination
preference for Mall of the Americas and Miracle Mile is higher among the older
respondents.
Primarily, respondents tend to be destination shoppers although a large number
also like browsing among different stores. Destination shopping is slightly higher
among women (62%) than men (58%), and among older respondents (62%) than
younger ones (59%). Younger respondents, however, are more than twice as
likely to go to the movies when at a mall than older respondents (19% 20-35 year
olds, 8% 35-50 year olds).
i
2.33 Attitudes toward Shopping Malls and Mall Merchandise
As TABLE 3 shows, just over half of the respondents indicated that they have a
i
favorite mall and women are slightly more likely to express mall favoritism than
men. Among those that do have favorite malls, store and/or merchandise
selection and variety of stores and merchandise are the leading factors
determining mall favoritism. These factors, however, are gender dependent.
Store and merchandise selection is more likely to be an issue for women than for
men. Men, on the other hand are three times as likely to place value on the mall's
size.
In the case of merchandise selection, over three-quarters of the respondents
indicated that there were differences in the selection of merchandise among the
various shopping malls, and one fourth felt they were the same. Most people who
thought malls were all the same did not have a problem with that concept.
j 2.4 Movie Habits
As seen in TABLE 4, the majority of respondents living in the Miracle Center trade
area stated that they generally see movies in a shopping mall or center. The
Miracle Center is the most frequently visited mall for this purpose (64%1),
although both Cocowalk and Mall of the Americans are also patronized at times.
The preference for seeing movies at the Miracle Center is reliably higher among
j women than men. The preference for the Mall of the Americas, on the other hand,
is twice a high among men than it is among women. Comparisons by age indicate
that the Miracle Center is also more preferred by older respondents than younger
I
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MIRACLE CENTER REDESIGN Page 6
I ones.
2_5 Mall Eating Habits
As TABLE 5 demonstrates, investigation into respondents' mall eating habits
revealed that only a slightly higher percentage of respondents preferred the food
court over restaurants. The preference for the food court is higher among women
while the preference for restaurants is higher among men. Logically, this could be
a function of the people men and women go shopping with -- women are more
likely to go with their children while men are more likely to go with friends.
2`6 Attitudes Toward Miracle Center
TABLE 6 displays respondents' attitudes toward the Miracle Center.
Respondents who had not visited the Miracle Center in the past 60 days were
asked to list the reasons why they had not gone. The primary reasons for not
going are as follows:
+ Miracle Center has little or no store selection (23%)
+ Parking (19%)
+ Respondent had no time (16%)
+ The Center simply did not attract them (14%)
Parking was found to be more of an issue among men than women -- men
provided this response over twice as often as women (29% male, 10% female).
Parking was not of an issue among the younger respondents but was an issue
among older respondents (2% 20-35 year olds, 30% 35-50 year olds)
Among those who had visited the Center within the past 60 days, shopping at
specific stores, going to the movies, and browsing were the most often cited
reasons for going. A higher percentage of women, however, went because of
specific stores (45% females, 35% males) or to browse (25% females, 16%
males), while a higher percentage of men mentioned going because of the movies
(49% males, 31 % females).
Older respondents were also more likely to have gone to the Center to shop at a
specific store (44% 35-50 year olds, 34% 20-35 year olds) and/or to eat at the
restaurant (11 % 35-50 year olds, 4% 20-35 year olds). A higher percentage of
younger respondents indicated going to browse or to see a movie (43% 20-35
year olds, 33% 35-50 year olds).
U 97-
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MIRACLE CENTER REDESIGN Page 7
Asked what they liked most about the Miracle Center, stores/store variety, the
movies, and the location were the most often cited responses. Over twice the
number of women than men indicated that the stores/store variety was what they
liked most about the Center (23% females, 10% males). Over the twice the
number of men, on the other hand, indicated that the movies were what they liked
most about the Center (23% males, 8% females). A higher percentage of older
respondents also indicated that the store/store variety was a feature they liked
most about the Center (23% 35-50 year olds, 10% 20-35 year olds).
Asked what they liked least about the Center, parking was mentioned most often
(24%). Surprisingly, what some respondents found to be the good about the
Center, others thought was the worst about the Center --19% of the respondents
indicated that the store and restaurant variety was what they liked least about
Miracle Center.
227 Attitudes toward the Redesign Concept
As seen in TABLE 7, parking and the lack of stores/brand names were the most
commonly cited changes respondents said they would like to see at the Miracle
Center. The issue of parking was mentioned slightly more often by men and by
the older respondents than by women and younger respondents.
As a whole the Redesign Concept was thought to be a very good idea, although a
significantly higher proportion of older respondents reacted more positively to the
concept than younger respondents.
Among the individual components:
• View from Street Level received the highest individual mean rating,
followed closely by Latin Flavor, Lot of Greenery.
• The concept Continuous Entertainment received the lowest
individual mean rating, but still rated as a "good idea."
0 A significantly higher percentage of women reacted more positively
toward the concept View from Street Level than men.
0 A significantly higher proportion of older respondents reacted more
positively to the concepts Lower Level Redesign and Cobbled Street
Alleyways than younger respondents.
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MIRACLE CENTER REDESIGN Page 8
As a whole, music was among the top choices for the type of entertainment that
should be presented in the Redesigned Center. Children's entertainment was
also often cited, although mostly by women. Other gender differences indicated
that a higher percentage of women were interested in hearing singers while a
higher percentage of men wanted to hear a variety of music.
The likelihood that the Redesigned Center will be visited is very high. On
average, respondents said that they would be very likely to visit the new Center.
However, when asked why they would do so, a large number said they would
want to wait and see the changes first.
As a whole, the respondents indicated that a variety of people would be drawn to
the new Center. "AII types was mentioned most often by respondents, although
children and Hispanics were also cited frequently. A higher proportion of women
mentioned tourists and Hispanics as possible types of people to be attracted to
the Redesigned Center. A higher percentage of men, however, thought the
Redesigned Center would attract more children.
2.8 Redesign Center Merchandise
As TABLE 8 shows, a mix of high -end to moderate prices was preferred by the
majority of respondents. Close to one quarter of the females, however, also
indicated a preference for a discount/bargain pricing structure.
Clothing was the most frequently mentioned type of merchandise respondents
wanted to see in the redesigned lower level. While over half of all responses
given indicated this type of merchandise, shoes and housewares/gifts were also
mentioned regularly.
Not surprisingly, there were gender differences in the type of lower -level
merchandise preference. Women indicated a higher preference for
housewares/gifts while men had a higher preference for electronics and high-tech
merchandise.
The concept of price negotiation in the lower level was not very well received.
Over half of the respondents (59.4%) preferred a fixed pricing structure. Only
21.3% indicated a preference for a marketplace atmosphere and 18.9% a
preference for signs indicating when one can negotiate the price. This finding
held across both gender and age groups.
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MIRACLE CENTER REDESIGN Rage 9
2.9 Miracle Center Food
As seen in TABLE 9, the proposed redesign of the Food Court was also well
received. On average, respondents thought that the Food Court concept was a
very good idea, rating it as highly as the individual concept View from Street
Level.
In contrast to the focus group discussion, survey respondents were not adverse to
idea of offering Latin type food in the food court. In fact, this food type was
mentioned more frequently than other food types.
While an equal number of men and women mentioned Latin food as a type to be
offered in the food court, more younger respondents made this recommendation
than older ones.
Fast food was also mentioned as a desirable food court food type, however more
frequently by women then men. Younger respondents were more likely to suggest
Italian food than older respondents.
In terms of the type of food that should be offered in a restaurant, Spanish/Latin
type food was suggested only slightly more frequently than other types. Italian,
Chinese, and Mexican were also prime choices for restaurant type foods.
Women made more recommendations for Latin and Mexican type restaurant than
men. Men, on the other hand, were three times as likely to suggest a steak type
restaurant. Younger respondents seemed to have a greater liking for Mexican
food while the preference for a French type restaurant was higher among older
respondents.
2.10 Male -Oriented Stores/Activities
As TABLE 10 shows, the most commonly mentioned male -oriented stores,
activities, and eating places were sports stores/sportswear and male clothing
stores and shoe stores. These were mentioned equally by both men and women,
and by both older and younger respondents.
2.11 Newspaper Habits
Not surprisingly, the most frequently mentioned paper read on a regular basis was
the Miami Herald (see TABLE 11). In additional, respondents also indicated that
97- 127 ((//
MIRACLE CENTER REDESIGN Page 10
they read El Nuevo Herald and Diario Las Americas although more women and
older respondents indicated reading Diario Las Americas.
Both the local and business sections were mentioned more frequently than others,
however, a number of people also indicated reading the classifieds, front page,
and business section.
The business and sports sections, as well as the classifieds, were mentioned
more frequently by men then women. Younger respondents also indicated a
higher preference for the sports section than older respondents while older
respondents were more likely to read the whole paper.
2.12 Radio and TV Habits
Asked about their radio listening habits, Power 96 was mentioned more frequently
than other radio stations (see TABLE 12). Romance 106.7, Sol 95.7, Y100, and
AMOR 107.5, however, still received a large share of the radio listening audience.
Women's preference was higher for Romance and AMOR, the easy listening radio
stations, while men's preferences were higher for Love 94, a hard rock station.
The older group also mentioned the easy listening stations more often, while the
younger group more frequently mentioned Pourer 96 and Y100.
The morning drive was rated the most preferred time to listen to the radio. The
evening/late night was the least preferred time, although a larger percentage of
men listen during this time than women.
Men indicated being heavier listeners to the radio than women during three of the
four time slots. Only during the daytime do more women than men listen to the
radio.
2.13 Promotionals
As TABLE 13 indicates, sales and discount promotionals attracted respondents
attention more frequently than other types, although store coupons were also
frequently mentioned as attention grabbers. While a higher percentage of men
mentioned free give -a -always as an attractive promotional, three times the
number of women indicated that dollar vouchers would be attractive.
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MIRACLE CENTER REDESIGN Page 11
3 CC?NCLUSIONS AND RECOMMENDATIONS
Among Latins living in its immediate service area, The Miracle Center is perceived
as a small shopping center with some limitations on its selection but without
serious drawbacks. Although larger malls may have been visited more recently,
Miracle Center has a respectible 54% share of visits within the past 60 days.
The movies at the mall -- and, to a lesser extent, the restaurant — are a signfiicant
attraction, particilarly for male visitors.
The principal motivator among Latin store -shoppers is the variety of the
merchandise, more so than the physical size of the mall or shopping center. This
motivator is an important part of the potential Miracle Center re -design: by
converting the ground floor of the mall to a diversified shopping plaza, the Miracle
Center wil create an atmosphere of variety and high choice without having to be
as large as Dadeland or International Mall.
All things considered, the proposed renovation of the Miracle Center brings
several important elements into the retail mix. The enhanced sense of
merchandise variety mentioned above is a key element for the renovation, and
advertisements stressing the number of merchants and breadth of selection will
help drive this point to consumers. Other positive factiors include opening the
exterior to reveal this variety to a greater extent, introducing entyertainment and
varieties of Latin foods in the plaza, and opening up a restaurant to anchor the
east end of the mall. Although the focus groups indicated a dissatisfaction with
"another Spanish restaurant," the survey data do not rule out a Latin restaurant to
replace Chilis.
Management should be cautious about over -stressing the Latin connection,
however. Preferences for food include many non -Latin alternatives, particularly in
the food court area in the plaza level, and the notion of negotiable price was not a
positive selling feature. The focus groups indicated an appreciation for Latin
styling in the architecture, rather than a familiarity with classical Cuban
architectural features that would need to be duplicated at the Miracle Center. All
told, the thrust of the remodeling would be along the lines of "Latin influenced"
rather than "Latin dominant" merchandising, food service and interior design. If
this is done in good taste and moderation, and if there are sufficient stresses on a
wide selection of value -priced merchandise in the advertising, we should expect
very encouraging customer responses to the Miracle Center redesign.
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MIRACLE CENTER REDESIGN Page 12
APPENDIX
a
TABLE 1-A
DEMOGRAPHIC PROFILE OF RESPONDENTS
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
MEAN AGE
36.40
36.36
36.43
27.16
42.72
GENDER
Male
42.6%
100.0%
45.0%
41.2%
Female
57.4%
100.0%
55.0%
58.8%
MARITAL STATUS
Single
37.6%
48.4%
29.7%
59.9%
22.4%
Married
50.4%
40.8%
57.5%
36,5%
60.3%
Divorced
9.5%
9.4%
9.5%
2.6%
13.7%
Widowed
2.5%
1.4%
3.3%
.9%
3.6%
DO YOU HAVE CHILDREN UNDER AGE 18
LIVING AT HOME
Yes
48.7%
34.5%
59.1%
36.4%
57.3%
No
51.3%
65.5%
40.9%
63,6%
42.7%
HOW MANY CHILDREN UNDER AGE 18 DO
YOU HAVE LIVING AT HOME?
1
44.8%
62.1%
37.2%
47,6%
44.1%
2
39.2%
28.7%
43.7%
26.9%
43.6%
3
12.5%
5.1%
15.7%
18.6%
10.1%
4
2.8%
4.0%
2.2%
6,8%
1.1%
5
.8%
1.1%
1.1%
Median
2.00
1.00
2.00
2,00
2.00
RACIAL/ETHNIC BACKGROUND
Hispanic
81.2%
78.2%
83.3%
83.0%
80.8%
White/Non Hispanic
15.8%
20.4%
12.4%
14,2%
15.9%
Black/African American
l.l0
2.0%
.9%
1.3%
Other
1.9%
1.4%
2.3%
1.9%
2.0%
AMONG HISPANICS, LANGUAGE PRIMARILY
SPOKEN
All or Mostly English
7.0%
8.3%
6.2%
10.9%
4.4%
English/Spanish Equally
40.3%
40.7%
40.1%
38.9%
41.7%
All/Mostly Spanish
52.6%
51.0%
53.8%
50.2%
53.9%
BEHAVIORAL SCIENCE RESEARCH
SEPTEMBER, 1996
9'7 - 127
6.6
F
TABLE 1-B-
ECONOMIC PROFILE OF RESPONDENTL
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149•
TOTAL 1995 HOUSEHOLD INCOME
<$15K
16.8%
11.9%
20.2%
17.3%
16.5%
$15K-$25K
22.4%
23.9%
21.4%
25.1%
20.7%
$25K-$45K
31.2%
33.2%
29.8%
32.3%
29.9%
$45K-$55K
12.3%
10.0%
14.0%
11.4%
13.1%
$55K-$75K
10.8%
11.6%
10.2%
11.1%
10.6%
$75K a
6.5%
9.5%
4.4%
'2.7%
9.2%
EDUCATIONAL LEVEL
Tip to 12 Years/No Diploma
10.7%
3.4%
16.0%
7.1%
13.35.1
High School
18.5%
14.6%
21.3%
22.7%
16.0%
Trade School
4.0%
3.1%
4.6%
4.3%
3.9%
Some College
24.5%
31.6%,
19.2%
32.2%
18.9%
College Degree
29.6%
28.3%
30.5%
25.79*
31.5%
Post Graduate Degree
12.8%
19.0%
8.3%
8.0%
16.4%
CURRENT EMPLOYMENT STATUS
Full Time
63.0%
77.6%
52.3%
65.2%
62.1%
Part Time
12.1%
7.9%
15.3%
13.1%
11.7%
Retired
1.9%
2.3%
1.7%
2.6%
Homemaker
9.2%
.9%
15.3%
7.1%
10.1%
Student
4.7%
2.3%
6.5%
8.9%
1.9%
Unemployed
9.0%
9.1%
9.0%
5.7%
11.5%
BEHAVIORAL SCIENCE RESEARCH SEPTEMBER; 1996
i
TABLE 2
CURRENT SHOPPING BEHAVIORS
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
HOW OFTEN VISIT SHOPPING MALL?
3 x per week or more
7.0%
7.0%
7.0%
7.5%
6.8%
1-3 x per week
44.1%
45.5%
43.1%
44.6%
44.0%
At least once a month
37.6%
32.2%
41.6%
37.9%
37.5%
Several times a year
8.2%
11.3%
6.0%
9.0%
7.1%
Once or twice a year/only for
special events
3.0%
4.0%
2.3%
.9%
4.5%
MALLS YOU HAVE VISITED IN THE LAST
60 DAYS:
Dadeland
54.4%
60.7%
49.8%
54.3%
55.0%
Miracle Center
53.5%
47.80
57.8%
56.7%
51.1%
International Mall
32.7%
35.9%
30.3%
35.6%
30.7%
Mall of the Americas
30.8%
28.0%
32.9%
27.1%
33.9%
Miracle Mile
10.6%
11.8%
9.8%
8.594
11.6%
Cocowalk
10.2%
12.9%
8.1%
12.1%
9.1%
Westland Mall
9.7%
12.5%
7.6%
10.4%
9.4%
The Falls
9.6%
11.2%
8.4%
9.7%
9.8%
Sawgrass Mills
8.0%
9.6%
6.8%
6.7%
9:1%
Bayside
4.8%
3.3%
5.8%
5.7%
4.2%
Central Plaza
4.8%
8.3%
8.1%
Hal Harbor
1.4%
2.5%
.7%
1.7%
1.3%
South Beach/Lincoln Road Mall
1.3%
.9%
1.7%
2.4%
.6%
Downtown Miami/Flagler St
3.0%
1.4%
4.3%
5.2%
Mayfair
.6%
1.0%
1.0%
South Miami Shopping Center
.4%
.7%
.6%
Other Malls
13.0%
15.3%
11.2%
16.2%
11.0%
BEHAVIORAL SCIENCE RESEARCH
SEPTEMBER, 1996
� y 7...
aJ 6 127
--i
TABLE 2
CURRENT SHOPPING BEHAVIORS
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
THE LAST TIME• YOU'WENT TO A MALL,
DID YOU GO...
Alone
20.9%
20.5%
21.1%
19.4%
22.3%
With a spouse/adult family member
45.9%
50.0%
42.8%
40.0%
49.5%
With children
11.6%
3.1%
17.9%
8.9%
12.9%
With friends
21.6%
26.3%
18.2%
31.7%
15.2%
MALLS YOU VISITED THE LAST TIME YOU
WENT SHOPPING:
Dadeland
38.0%
36.5%
39.2%
43.5%
34.6%
Mayfair
17.1%
19.3%
15.3%
15.3%
17.7%
Mall of the Americas
15.0%
11.9%,
17.6%
11.6%
17.3%
Cocowalk
5.0%
8.6%
2.1%
8.7%
2.9%
Sawgrass Mills
4.6%
3.5%
5.6%
4.6%
4.7%
Westland Mall
4.2%
3.5%
4.7%
3.4%
4.7%
The Falls
3.4%
4.5%
2.4%
3.7%
3.2%
International Mall
3.4%
4.5%
2.4%
3.7%
3.2%
Central Plaza
2.7%
2.0%
3.3%
1.2%
3.6%
Miracle Mile
2.3%
2.5%
2.1%
3.6%
Bal Harbor
.9%
1.0%
.8%
1.2%
.7%
Bayside
.9%
1.0%
.8%
2.4%
South Miami Shopping Center
.9%
1.6%
1.2%
.7%
Downtown Miami/Flagler St
.4%
.890
.7%
South Beach/Lincoln Road Mall
.4%
1.0%
1.2%
Miracle Center
Other Malls
8.5%
8.6%
8.4%
7.8%
9.1%
THE LAST TIME YOU WENT TO A MALL,
DID YOU GO TO...
Specific Store
60.2%
57.7%
62..1%
58.7%
61.8%
Browse Among Different Stores
41.3%
41.7%
41.1%
42.4%
40.1%
Eat at the Restaurants
13.5%
12.8%
14.0%
10.2%
15.3%
The Movies
12.7%
14.1%
11.8%
19.4%
7.8%
Meet Friends
4.1%
5.4%
3.1%
3.5%
4.5%
Exhibits or Entertainment
1.5%
2.9%
.5%
1.5%
1.6%
Something Else
2.4%
4.7%
.7%
4.5%
1.0%
BEHAVIORAL SCIENCE RESEARCH SEPTEMBER, 1996
i
i
ii
it
97
� 127
TABLE 3
ATTITUDES TOWARD SHOPPING MALLS AND MALL MERCHANDISE
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
DO YOU HAVE FAVORITE MALL OR ARE
ALL THE SAME?
Favorite
47.9%
45.1%
50.0%
47,0%
48.9%
Same
52.1%
54.9%
50.0%
53.0%
51.1%
WHAT MAKES IT YOUR FAVORITE MALL?
Store/merchandise selection
33.9%
24.2%
40.2%
29.4%
37.5%
Variety of Stores and Merchandise
24.5%
.22.6%
25.8%
26.2%
22.2%
Mall size
10.7%
16.7%
6.8%
11.7%
10.1%
Location/accessibility
10.5%
11.3%
10.0%
11.3%
10.1%
Atmosphere/environment
7.5%
9.2%
6.5%
7.2%
7.9%
Parking
3.6%
3.3%
3.8%
3.6%
3.6%
Price
2.3%
2.1%
2.4%
3.6%
1.4%
Familiarity
.6%
1.1%
1.6%
Other
6.3%
10.8%
3.5%
5.2%
7.2%
DO ALL MALLS OFFER THE SAME
MERCHANDISE OR ARE THERE
DIFFERENCES?
Same
24.3%
20.2%
27.3%
26.0%
23.7%
Differences
75.7%
79.8%
72.7%
74.0%
76.3%
BEHAVIORAL SCIENCE RESEARCH- SEPTEMBER, 1996
yr- 127 6?
TABLE 4
MOVIE HABITS
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
WHERE DO YOU.GENERALLY SEE MOVIES?
A Mall or shopping center
57.3%
54.1%
59.7%
67.4%
50.3%
A Multiplex cinema.
30.8%
37.9%
25.50
27.80
33.4%
Do not go to movies
11.90
8.0%
14.8%
4.80
16.3%
MALLS YOU GENERALLY SEE MOVIES AT:
Miracle Center
64.10
53.9%
71.00
55.1%
71.30
Cocowalk
23.40
24.3%
22.90
26.9%
19.50
Mall of the Americas
16.10
23.40
11.2%
22.2%
11.00
The Falls
1.80
1.70
2.0%
3.9%
International Mall
.70
1.7%
1.4%
Mayfair
.7%
1.7%
1.4%
Other Movies
8.9%
11.7%
7.0%
10.4%
7.80
BEHAVIORAL SCIENCE RESEARCH SEPTEMBER, 1996
qD 97- 127
TABLE 5
MALL EATING HABITS
TOTAL
GENDER
AGE
Male
Female
20-34.
35-50
TOTAL
254
108
146
102
149
WHERE DO YOU PREFER TO EAT WHEN IN
A MALL?
Food court
56.5%
50.2%
61.2%
5547%
57.5%
Restaurant
43.5%
49.8%
38.8%
44.3%
42.5%
FAVORITE FOOD COURT FOOD
Burgers/fries
26.5%
18.1%
31.4%
23.3%
28.6%
Pizza
21.4%
22.2%
21.0%
25.7%
18.7%
Chinese food
16.5%
20.3%
14.4%
15.8%
17.0%
Spanish
7.8%
10.5%
6.1%
5.3%
9.3%
Chicken
6.0%
9.7%
3.9%
3.5%
7.7%
Nachos/hot snacks
4.4%
5.3%
3.9%
6.7%
2.9%
Ice creams/desserts
1.4%
1.9%
1.1%
2.3%
Something else
15.9%
12.0%
18.2%
19.7%
13.4%
BEHAVIORAL SCIENCE RESEARCH
L
SEPTEMBER, 1996
97- 127 7�
F
TABLE 6
ATTITUDES TOWARD MIRACLE CENTER
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
MAINS REASONS FOR NOT VISITING
MIRACLE IN LAST 60 DAYS
No/little store selection
23.1%
24.9%
21.5%
24.0%
22.9%
Parking
19.1%
29.1%
10.0%
2.3%
.27.9%
No time
16.1%
16.2%
16.0%
20.3%
13.8%
MC does not attract me
13.7%
14.2%
13.2%
•10.1%
16.1%
MC is not accessible
9.8%
7.3%
12.0%
7.8%
11.1%
Too expensive
4.9%
5.0%
4.9%
6.4%
4.1%
No need to go
4.3%
1.8%
6.6%
6.9%
2.7%
Dont know where MC is
3.7%
3.2%
4.2%
6.4%
2.1%
Dont like MC
3.7%
4.5%
2.9%
1.8%
4.9%
Small mall size
3.5%
1.8%
5.1%
5.9%
2.1%
Movies: cost, availability, times
2.4%
3.2%
1.6%
4.1%
1.4%
Limited hours
1.7%
3.3%
4.6%
Mall declined
.9%
1.6%
1.4%
Other reason
7.8%
9.9%
5.8%
6.9%
8.3%
No Reason
3.9%
6.3%
1.6%
4.6%
3.5%
MAIN REASONS FOR VISITING MIRACLE
CENTER IN LAST 60 DAYS
Specific Store
40.7%
34.5%
44.6%
34.4%
43.9%
The Movies
38.3%
49.3%
31.4%
42.6%
33.4%
Browse among Different Stores
21.2%
15.8%
24.5%
23.7%
18.5%
Eat at Restaurants
8.5%
12.2%
6.2%
3.9%
10.8%
Meet with Friends
1.4%
1.8%
1.1%
1.7%
1:3%
Something Else
13.5%
15.8%
12.1%
20.4%
8.8%
LIKE MOST ABOUT MIRACLE CENTER
Stores/store variety
17.4%
9.7%
23.2%
10.2%
22.6%
Movies
14.6%
22.9%
8.4%
20.4%
11.0%
Location
14.0%
16.3%
12.2%
16.4%
12.6%
Nothing really
9.8%
13.3%
7.1%
9.0%
9.8%
Gym
5.8%
6.1%
5.5%
7.7%
4.6%
Restaurants
4.9%
4.8%
5.0%
6.9%
3.7%
Fulfills my needs
4.3%
3.29v
5.2%
1.9%
6.1%
Parking
2.9%
5.0%
1.4%
4.3%
Clean
2.6%
1.4%
3.5%
2.5%
2.7%
Convenience
1.7%
1.6%
1.7%
1.7%
1.7%
Price
1.2%
2.0%
1.9%
.7%
Meeting place
1.0%
1.7%
1.7%
Small size
.7%
.7%
.7%
1.7%
Other reason
11.4%
7.1%
14.7%
10.8%
11.4%
Never went
4.2%
3.4%
4.8%
3.7%
4.7%
Dont•know
3.5%
4.4%
2.7%
5.2%
2.3%
LIKE LEAST ABOUT MIRACLE CENTER
Parking lot
24.2%
26.4%
22.5%
18.4%
28.6%
Store/restaurant variety
18.6%
18.0%
19.1%
24.4%
15.0%
Price
4.7%
4.8%
4.6%
3.4%
5.7%
Small size
3.9%
6.7%
1.8%
5.7%
2.7%
Type of people there
3.0%
2.5%
3.3%
4.9%
1.7%
Location
1.6%
1.4%
1.7%
1.0%
2.0%
Elevators
1.5%
1.8%
1.4%
1.9%
1.3%'
Pay for parking
1.2%
2.0%
1.0%
1.3%
Other reason
13.3%
17.9%
9.7%
14.3%
10.7%
Never went
2.2%
2.5%
2.0%
2.7%
2.0%
Dont know/nothing
25.9%
18.2%
31.8%
22.3%
28.9%
BEHAIVORAL SCIENCE RESEARCH
SEPTEMBER, 1996
�7- 27
L _�
{ TABLE 7
ATTITUDES TOWARD THE REDESIGN CONCEPT
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254.
108
146
102
149
WHAT CHANGES WOULD YOU LIKE TO SEE
AT MIRACLE CENTER?
More stores/brand names
24.3%
24.0%
24.5%
27.•6%
22.5%
Parking
21.4%
23.8%
19.6%
15.0%
25.6%
Atmosphere/design
9.0%
9.8%
8.4%
53%
11.7%
Prices
6.7%
7.6%
6.1%
7..4%
6.4%
Department stores
6.0%
7.3%
5.0%
8.0%
4.7%
Lower parking price
5.0%
4.1%
5.7%
4.6%
5.4%
Elevators
2.5%
4.1%
1.4%'
4.8%
1.0%
Upscale stores
1.6%
.9%
2.1%
1.0%
1.3%
Security
1.1%
.9%
1.2%
1.7%
.7%
Other reasons
15.4%
14.0%
16.5%
18.6%
12.8%
Dont know/nothing
18.0%
14.6%
20.6%
17.4%
18.9%
Never went
1.5%
1.6%
1.4%
2.7%
.7%
LOWER LEVEL REDESIGNED LIRE TOWN
SQUARE
Very bad
1.8%
1.8%
1.8%
3.5%
.6%
Bad
5.5%
3.3%
7.1%
10.4%
2.3%
Neutral
8.6%
9.0%
8.3%
10.0%
7.8%
Good
40.8%
46.9%
36.3%
44.8%
38.2%
Very good
43.3%
39.1%
46.5%
31.2%
51.1%
Mean
4.18
4.18
4.18
3.90
4.37
COBBLED STREET ALLEYWAYS 200
VENDORS
Very bad
3.4%
4.7%
2.5%
5.2%
2.3%
Bad
6.9%
2.3%
10.3%
10.5%
4.5%
Neutral
3.7%
3.5%
3.8%
5.4%
2.6%
Good
36.6%
44.6%
30.7%•
38.3%-
35.5%
Very good
49.4%
44.9%
52.7%
40.5%
55.1%
Mean
4.22
4.23
4.21
3.98
4.37
LATIN FLAVOR LOT OF GREENERY PLANTS
Very bad
1.7%
3.1%
.7%
1.9%
1.6%
Bad
2.8%
2.5%
3.0%
5.0%
1.3%
Neutral
6.8%
6.0%
7.4%
6.7%
7.0%
Good
36.1%
41.8%
31.9%
38.4%
35.3%
Very good
52.6%
46.6%
57.1%
48.0%
54.8%
Mean
4.35
4.26
4.42
4.26
4.40
CONTINUOUS ENTERTAINMENT
Very bad
5.2%
8.1%
3.0%
6.7%
4.2%
Bad
4.1%
3.1%
4.8%
7.8%
1.6%
Neutral
9.4%
9.4%
9.3%
8.0%
9.1%
Good
33.3%
35.6%
31.6%
34.4%
33.2%
Very good
48.1%
43.8%
51.3%
43.1%
51.8%
Mean
4.15
4.04
4.23
3.99
4.27
BEHAVIORAL SCIENCE RESEARCH SEPTEMBER, 1996
9 7 - 127 /2
TABLE 7
ATTITUDES TOWARD THE REDESIGN CONCEPT
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
RINDS OF ENTERTAINMENT WOULD LIRE
TO SEE:
Variety of Music
34.5%
33.7%
35.1%
3.0.6%
36.5%
Childrens Entertainment
20.1%
10.3%
27.1%
22.2%
18.4%
Singers
14.3�
7.9%
18.8%
8.8%
18.2%
Fashion Shows
12.5%
11.8%
13.0%
11.0%
13.8%
Latin Music
10.6%
13.6%
8.4%
14.4%
8.2%
None in mall
8.9%
8.1%
9.4%
11.5%
6.6%
Live Bands
7.7%
10.0%
6.1%
10.6%
5.3%
Dance
7.0%
3.5%
9.5%
Mariachis
5.7%
4.6%
6.5%
8.1%
4.3%
Jazz Music
4.4%
6.1%
3.2%
4.2%
4.6%
Art Shows
4.1%
4.6%
3.8%
4.6%
3.9%
Variety of Entertainment/Activities
4.0%
6.8%
2.0%
2.7%
5.0%
Flamencos
3.5%
4.2%
3.0%
2.5%
4.3%
Reggae Music
1.8%
2.6%
1.2%
1.5%
1.9%
Everything/all kinds
1.4%
1.4%
1.3%
1.9%
1.0%
Other
18.0%
22.3%
14.9%
15.5%
20.1%
Dont know
2.3%
3.8%
1.3%
2.5%
2.3%
VIEW FROM STREET LEVEL TO INSIDE
Very bad
1.1%
1.8%
.7%
1.9%
.6%
Bad
4.8%
7.1%
3.0%
5.7%
4.2%
Neutral
4.2%
4.9%
3.6%
3.7%
4.5%
Good
33.9%
36.0%
32.3%
33.6%
34.'0%
Very good
56.1%
50.2%
60.5%
55.0%
56.6%
Mean
4.39
4.26
4.49
4.34
4.42
THINK OF CONCEPT AS A WHOLE
Very bad
1.0%
1.6%
.7%
1.7%
.6%
Bad
1.9%
3.6%
.7%
1.9%
2.0%
Neutral
4.1%
6.5%
2.3%
5.9%
2.990
Good
32.4%
29.0%
34.9%
38.6%
27.4%
Very good
60.6%
59.4%
61.5%
51.9%
67.1%
Mean
4.50
4.41
4.56
4.37
4.58
BEHAVIORAL SCIENCE RESEARCH SEPTEMBER, 1996
14 97- 127
TABLE 7
ATTITUDES TOWARD THE REDESIGN CONCEPT
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
2.54
108
146
102
149
HOW LIKELY TO VISIT REDESIGNED
MIRACLE CTR?
Very Unlikely
1.4%
1.6%
1.3%
1.1%
1.3%
Unlikely
1.596
1.8%
1.3%
.9%
1.9%
Neutral
2.2%
3.3%
1.3%
3.5%
1.3%
Likely
20.7%
20.9%
20.6%
19.9%
21.7%
Very Likely
74.2%
72.4%
75.5%
74.0%
73.8%
Mean
4.65
4.61
4.68
4.64
4.65
WHY DO YOU THINK THIS?
Wait/See Change First
19.6%
22.1%
17.8%
21.7%
18.6%
Close Location
18.3%
15.1%
20.6%
18.3%
18.6%
Offer More/Variety
8.4%
5.8%
10.3%
13.8%
4.2%
Something Different
7.6%
8.6%
6.8%
5.1%
9.4%
New Concept
7.3%
9.3%
5.9%
8.1%
6.9%
Attract more People
7.3%
8.2%
6.7%
2.4%
10.8%
Curiosity
4.0%
4.5%
3.5%
5.1%
3.3%
Already go a lot
1.6%
.7%
2.3%
.7%
2.3%
Other Reasons
40.9%
41.1%
40.7%
37.5%
42.7%
TYPE OF PEOPLE REDESIGNED CENTER
WOULD ATTRACT:
All Types
34.0%
35.1%
33.1%
32.3%
35.2%
Children
25.0%
30.8%
20.5%
28.19.
22.6%
Hispanics
20.2%
15.8%
23.5%
25.0%
17.2%
Tourists
16.7%
11.5%
20.6%
19.3%
15.2%
Older People
15.5%
17.2%
14.2%
15.4%
15.2%
Locals
7.3%
8.5%
6.4%
4.5%
9.4%
Lower Income
1.0%
1.4%
.7%
1.7%
Blacks
.8%
.9%
.7%
1.9%
Gangs/Juveniles
.7%
.7%
.7%
.7%
.7%
Others
7.0%
9.1%
5.4%
8.4%
5.4%
BEHAVIORAL SCIENCE RESEARCH
in
SEPTEMBER, 1996
97- 127 -75
TABLE 8
REDESIGN CENTER MERCHANDISE
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
WHAT TYPE OF MERCHANDISE SHOULD BE
OFFERED IN THE LOWER LEVEL
High -End Merchandise
12.7%
17.7%
9.1%
16.8%
9.5%
High-End/Moderate
50.5%
54.1%
48.0%
46.3%
53.1%
Moderate/Discount
17.9%
15.5%
19.6%
15.8%
19.7%
Discount/Bargain
18.9%
12.7%
23.3%
21.1%
17.8%
TYPES OF MERCHANDISE IN LOWER
LEVEL:
Clothing
55.5%
52.6%
57.6%
40.7%
64.1%
Shoes
17.9%
14.0%
20.8%
14.1%
20.9%
Variety
15.7%
13.2%
17.5%
15.8%
15.9%
Housewares/gifts
13.9%
6.1%
19.6%
7.0%
18.3%
Cheap Clothing/Merchandise
11.5%
11.8%
11.3%
12.1%
11.3%
Jewelry
8.8%
7.0%
10.2%
10.7%
7.7%
Arts/Crafts
7.3%
4.9%
9.0%
12.7%
3.6%
Electronics/Hi-Tech
7.1%
12.8%
3.0%
7.5%
6.3%
Brand Names/Department Stores
6.2%
7.3%
5.4%
3.6%
8.0%
Sportswear/Merchandise
5.5%
11.0%
1.5%
5.4%
5.7%
International Imports
4.6%
6.8%
3.0%
5.6%
4.0%
Food
3.3%
2.7%
3.7%
3.8%
3.0%
Music
2.7%
1.8%
3.4%
4.4%
1.7%
Bookstores
1.8%
4.2%
3.4%
.7%
Trendy Clothes
.7%
1.2%
.7%
.7%
Dont Know/Nothing
4.6%
7.6%
2.3%
4.6%
4.7%
Other
18.5%
14.5%
21.4%
22.4%
16.2%
WHAT TYPE OF MERCHANDISE PRICING
SHOULD BE OFFERED
A Marketplace Atmosphere
21.7%
23.9%
20.1%
21.9%
22.0%
Negotiation/Haggling Encouraged
18.9%
16.8%
20.4%
20.6%
18.1%
Fixed Prices
59.4%
59.3%
59.5%
57.4%
59.9%
BEHAVIORAL SCIENCE RESEARCH
L
SEPTEMBER, 1996
�7- 127
TABLE 9
MIRACLE CENTER FOOD
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
HOW GOOD WOULD IT BE TO OFFER
LATIN-TYPE SNACKS
Very bad
2.3%
1.8%
2.6%
2.8%
1.3%
Bad
3.7%
4.7%
3.0%
4.1%
3.5%
Neutral
3.9%
6.0%
2.3%
6.9%
1.9%
Good
32.7%
33'.8%
31.8%
32.2%
33.00
Very good
57.5%
53.8%
60.2%
54.1%
60.3%
Mean
4.39
4.33
4.44
4.31
4.47
WHY DO YOU THINK THIS?
Food Variety
21.0%
16.5%
24.3%
27.5%
16.9%
Atmosphere
11.7%
15.6%
8.9%
10.1%
12.4%
Attract More People
10.3%
10.5%
10.2%
10.4%
9.7%
Latin Food
6.9%
.9%
11.4%
5.6%
8.0%
Something New
5.3%
3.5%
6.6%
6.6%
4.5%
Private
4.6%
8.1%
2.1%
3.9%
4.5%
Friendlier/Nicer
4.2%
3.8%
4.5%
6.4%
2.8%
More Places to Eat
2.6%
3.5%
1.9%
2.5%
2.7%
More Food
1.3%
3.1%
.8%
1.7%
Bad Idea
.4%
.7%
.7%
Other Reason
36.9%
38.4%
35.8%
30.4%
40.8%
TYPES OF FOOD THAT SHOULD BE
OFFERED IN THE FOOD COURT:
Latin
41.7%
43.5%
40.3%
46.3%
39.2%
Variety
33.6%
33.4%
33.7%
31.2%
34.9%
Chinese
20.3%
20.8%
19.9%
24.2%
17.3%
Fast Food
19.2%
13.5%
23.5%
16.7%
20.5%
Pasta/Italian
18.4%
19.7%
17.3%
24.4%
14.6%
American
12.99a
19.0%
8.3%
17.3%
10.190
Pizza
10.1%
3.2%
15.3%
7.3%
11.4%
Mexican
6.7%
7.3%
6.3%
10.0%
4.6%
Dietary/Natural
6.6%
7.6%
5.9%
6.9%
5.89b
Ice Cream
3.7%
.7%
6.0%
4.0%
2.9%
Ethnic
2.9%
2.59a
3.2%
3.5%
2.6%
Bakery
1.8%
.9%
2.5%
1.7%
1.9%
Snack Foods
1.2%
.9%
1.3%
1.0%
1.3%
Subs
.8%
1.3%
1.3%
Baked Potato
.7%
.9%
.5%
1.7%
Other Kinds
16.2%
18.6%
14.4%
14.4%
17.6%
Other
2.8%
2.7%
2.9%
1.7%
3.6%
BEHAVIORAL SCIENCE RESEARCH SEPTEMBER, 1996
97- 127 7?
TABLE 9
MIRACLE CENTER FOOD
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102..149
TYPES OF RESTAUANT FOOD:
Spanish/Latin
27.2%
23.0%
30.29,-
24.9%
28.8%
Italian
24.0%
23.3%
24.5%
15.6%
27.6%
Chinese
15.4%
13.4%
16.7%
17.1%
14.5%
Mexican
14.3%
10.4%
16.9%
22.3%
8.9%
American
9.1%
10.6%
8.0%
9.3%
9.1%
Outback/Steak
8.3%
13.0%
5.1%
11.6%
5.5%
Variety/All Kinds
7.9%
8.8%
7.2%
10.9%
5.9%
Seafood
7.2%
8.1%
6.6%
4.5%
8.6%
Fast/Food
6.7%
9.6%
4.8%
5.7%
7.6%
Diet/Vegetarian/Health
3.9%
1.7%
5.4%
4.3%
3.8%
International
3.6%
3.0%
3.9%
1.7%
4.9%
French
2.6%
3.5%
2.0%
4.5%
Chicken
2.3%
2.3%
2.4%
1.7%
2.8%
Country/Hoare Cooking
2.2%
3.7%
1.0%
3.1%
Bring Back Chilis
1.5%
2.5%
3.7%
BBQ
1.490
2.5%
.7%
2.4%
Subs/Sandwiches
1.3%
2.5%
.5%
1.7%
1.1%
Indian
.8%
1.3%
1.0%
.7%
Childrens Restaurant
.7%
1.2%
.8%
.7%
Salads
.7%
.8%
.7%
.8%
.7%
Jewish Deli
.6%
1.5%
1.1%
Ethnic
.4%
1.0%
1.0%
Meditarranian
.4%
.7%
.7%
Cajun/Spicy
.4%
.7%
1.090
South American
.4%
.7%
.7%
Greek
.4%
.7%
.7%
Baked Potatoes
.4%
.7%
.7%
Bakery
.4%
1.0%
.7%
Other
5.7%
7.5%
4.5%
4.0%
7.0%
BEHAVIORAL SCIENCE RESEARCH
SEPTEMBER, 1996
07- 1I'7
I
Li
TABLE 10
MALE -ORIENTED STORES/ACTIVITIES
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
TYPES OF MALE -ORIENTED
STORES/ACTIVITIES
Sports Stores/Sportswear
44.0%
39.6%
47.2%
49.8%
38.4%
Male Clothing/Shoes
41.0%
43.8%
38.9%
34.6%
45.1%
Sports Bar/Restaurant
9.5%
11.9%
7.7%
6.5%
11.9%
Department Stores
6.1%
10.0%
3'.1%
5.3%
6.8%
Electronics/Computers
3.9%
4.3%
3.7%
2.8%
4.2%
Smoke/Cigar Stores
2.4%
2.9%
2.0%
3.8%
1.5%
Variety of Activities/Stores
2.2%
1.0%
3.1%
1.8%
2.6%
Hardware
2.0%
1.0%
2.7%
.8%
2.9%
Pool Hall
1.8%
2.3%
1.5%
1.8%
1.9%
Cologne Store
1.5%
2.5%
.7%
2.0%
1.1%
Live Entertainment
1.1%
2.5%
1.9%
GAP
1.0%
1.5%
.6%
.8%
1.1%
Hair Salon/Barber
.8%
1.5%
1.0%
.7%
Gym
.8%
1.5%
1.0%
.7%
Fashion Shows for Men
.7%
1.0%
.6%
1.8%
Newstand
.7%
1.0%
.6%
.8%
.7%
Arcade
.4%
1.0%
.7%
Auto Parts Store
.3%
.6%
.890
None
5.6%
2.519*1
8.0%
4.3%
6.8%
Others
14.4%
23.0%
8.0%
15.0%
14.3%
Dont Know/No Idea
11.7%
8.2%
14.3%
15.2%
9.3%
BEHAVIORAL SCIENCE RESEARCH
SEPTEMBER, 1996
57- 127 "_7 I
IF
TABLE 11
'NEWSPAPER HABITS
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
NEWSPAPERS READ:
Miami Herald
68.2%
75.3%
63.0%
68.5%
67.4%
Diario Las Americas
15.2%
11.2%
18.2%
8.1%
20.4%
El Nuevo Herald
13.8%
11.6%
15.5%
14.7%
13.5%
New Times
5.4%
9.3%
2.6%
4.5%
5.5%
Wall Street Journal
2.9%
4.2%
2.0%
4.5%
1.99.
New York Times
2.4%
3.1%
1.8%
2.6%
2.3%
Miami Times
1.7%
2.3%
1.3%
.9%
2.3%
Palm Beach Post
.4%
.7%
.6%
Other
7.9%
10.5%
6.0%
10.3%
6.5%
NONE/DO NOT READ
16.2%
11.6%
19.6%
16.3%
16.5%
SECTIONS OF NEWSPAPERS READ:
Local
24.6%
23.0%
25.8%
24.5%
25.2%
Whole Paper
23.9%
26.0%
22.2%
11.8%
31.0%
Sports
19.5%
33.6%
8.2%
26.7%
15.2%
Classified
11.6%
15.4%
8.5%
13.1%
10.0%
Front Page
10.5%
9.2%
11.6%
12.2%
9.7%
Business
10.5%
15.6%
6.3%
8.6%
12.0%
Galeria
9.3%
2.0%
15.2%
6.8%
11.3%
International News
8.8%
9.0%
8.7%
8.4%
9.3%
Living
8.5%
4.6%
11.6%
13.3%
4.7%
Arts
4.1%
2.6%
5.3%
8.1%
1.5%
Comics
3.9%
4.4%
3.5%
7.0%
1.9%
Politics
3.9%
5.2%
2.9%
3.4%
4.3%
Travel
3.5%
3.6%
3.3%
1.8%
4.7%
Horoscopes
2.9%
.8%
4.6%
5.0%
.8%
Headlines
2.0%
1.6%
2.4%
1.1%
2.790
Weekend
1.8%
3.3%
1.1%
2.3%
Neighbors
1.4%
2.4%
2.3%
.8%
Editorials
.8%
1.5%
.9%
.8%
Viewpoints
.5%
.8%
.8%
Other Sections
29.3%
24.7%
32.9%
27.0%
31.5%
BEHAVIORAL SCIENCE RESEARCH
SEPTEMBER, 1996
97- 127
TABLE 12
RADIO AND TV HABITS
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
RADIO STATIONS LISTEN TO:
POWER 96
23.7%
26.3%
21.7%
37.3%
14.3%
ROMANCE 106-7
18.0%
11.0%
23.2%
12.8%
22.0%
SOL 95-7
15.3%
14.5%
15.8%
19,8%
12.2%
Y100 100-7
12.9%
11.8%
13.7%
2.0.9%
7.3%
AMOR 107-5
11.8%
5.7%
16.4%
7.5%
15.1%
PLANET 103-5
9.4%
8.7%
10.0%
16.4%
4.5%
COAST 97-3
8.2%
8.0%
8.3%
14.9%
3.5%
LOVE 94
8.0%
14.0%
3.5%
10.6%
6.3%
MAGIC 102-7
5.2%
4.0%
6.2%
3.4%
5.9%
ZETA 94-9
4.8%
6.1%
3.7%
9.5%
1.4%
WTMI 93-1
4.7%
5.3%
4.2%
7.4%
Radio MAMBI 710 AM
4.5%
4.7%
4.2%
3.9%
5.0%
98-3 FM
4.5%
4.0%
4.8%
5.9%
3.5%
WCMQ 92 FM
4.4%
4.2%
4.6%
1.9%
6.3%
WLRN PUBLIC RADIO 91-3
3.6%
1.9%
4.9%
1.0%
5.6%
106-5 FM
3.2%
4.2%
2.5%
3.9%
2.8%
101-5 FM
3.1%
1.9%
4.0%
2.7%
3.5%
WQBA 1140 AM
3.1%
4.3%
2.2%
5.3%
WCMQ 1210 AM
3.0%
1.4%
4.2%
5.3%
BIG 106FM
2.1%
2.6%
1.8%
1.7%
2.4%
WIOD 610 AM
2.0%
3.8%
.7%
3.5%
WMCU 89-7 FM
1.8%
1.9%
1.8%
2.9%
1.1%
MVUM 90-5
1.4%
1.7%
1.2%
1.5%
1.4%
KISS FM 99-9
1.2%
1.996
.7%
1.9%
560 AM
1.0%
2.4%
1.8%
JAMS 99
1.0%
1.5%
.7%
1.5%
.7%
101-7 FM
.3%
.7%
.8%
WMBM 1490 AM
.4%
.7%
.7%
93-8 FM
.6%
1.4%
1.1%
Other AM Stations
3.2%
.9%
4.9%
5.6%
Other Stations
11.2%
15.4%
8.1%
6.5%
14.7%
TIMES LISTEN TO RADIO:
Morning Drive
69.2%
70.7%
67.9%
73.2%
65.8%
Daytime
42.4%
38.8%
45.2%
39.0%
44.7%
Afternoon Drive
46.0%
57.5%
37.2%
49.3%
43.6%
Evening/Late Night
29.2%
34.5%
25.1%
35.4%
23.6%
TV NEWS PROGRAMS WATCH REGULARLY:
Evening News (10-11PM)
51.4%
49.2%
53.1%
52.1%
50.7%
Local News (4-6PM)
48.4%
44.6%
51.4%
34.2%
58.9%
CNN,
16.7%
24.8%
10.5%
21.0%
13.5%
Morning News
16.2%
13.7%
18.2%
14.5%
17.0%
Network News
8.4%
10.9%
6.4%
4.8%
10.9%
Other Cable News
2.4%
3.7%
1.4%
3.0%
2.0%
Other News
8.9%
11.29a
7.1%
11.3%
7.5%
BEHAVIORAL SCIENCE RESEARCH
L
SEPTEMBER, 1996
97- 12'7 D
TABLE 13
PROMOTIONALS
TOTAL
GENDER
AGE
Male
Female
20-34
35-50
TOTAL
254
108
146
102
149
PROMOTIONALS THAT ATTRACT:
Sales/Discounts
35.0%
34.2%
35.5%
31.3%
37.0%
Store Coupons
31.0%
23.4%
35.7%
29.5%
31.3%
Free Give -A -Ways
11.5%
15.4%
9.1%
13.4%
10.3%
Dollar Vouchers
9.0%
4.2%
12.0%
14.0%
5.6%
Frequent Shopper Miles
1.6%
2.8%
.9%
1.3%
1.8%
Other Promotionals
20.9%
29.2%
15.7%
21.1%
21.0%
BEHAVIORAL SCIENCE RESEARCH SEPTEMBER, 1996
QU 97- 12'7
Q
E
L
EDIT/CODE/ENTER QUADRANT # _ Respondent #
Time Started: (—
MIRACLE CENTER TELEPHONE SURVEY
1F MALE, AND MALE QUOTA IS FULL, ASK TO SPEAK TO FIRST AVAILABLE FEMALE IN
HOUSEHOLD BETWEEN 20 AND 50 YEARS OF AGE.
Hello, my name is and I'm calling from Behavioral Science Research
Corporation in Coral Gables. Our company is conducting a survey on people's shopping
habits and we'd like to talk to you about the places you go to eat, the places you go to see.
the movies, and the places you shop in. The survey will only take a few minutes. Would you
be interested in participating?
IF YES, CONTINUE.
IF NO, THANK AND TERMINATE
1 How old were you on your last birthday? I
T1 IF YOUNGER THAN 20 OR OLDER THAN SO: Is there a person available to whom I
can speak that is between the ages of 20 and 50?
1. YES
2. NO > THANK AND TERMINATE
2 How often do you visit shopping centers or malls?
1. 3 times per week or more 4.
Several times a year
2. 1 - 3 times per week 5.
Once or twice a year/only during
3. At least once a month
special events
3 Which malls or shopping centers have you visited in the past 60 days? (DO NOT READ
CHOICES — PROBE —• CIRCLE ALL THAT APPLY)
1. Bal Harbor Shops 9.
Mayfair
2. Bayside 10.
Miracle Center
3. Central Plaza 11.
Miracle Mile
4. Cocowalk 12.
Sawgrass Mills
5. Dadeland 13.
South Beach/Uncoln Rd. Mall
6. Downtown Miami/Flagler St. 14.
South Miami Shopping Center
7. The Falls 15.
Westland Mall
S. International Mall 16.
Other (specify):
4 Do you have favorite malls or shopping centers or are all malls and shopping centers the
same?
1. Favorite
2. Same > SKIP TO QS
4.1 What is it about the shopping centers/malts that makes them your favorite?
10q
MIRACLE CENTER TELEPHONE SURVEY Page 2
5 Do all malls and shopping centers offer the same kinds of merchandise or are there
differences?
1. Same
2. Differences > SKIP TO Q6
5.1 How do you feel about all shopping centers and malls being the same? •
1. Very negatively
2. Negatively
3.- NEUTRAL
4. Positively
5. Very positively
0
The last time you went to a mail or shopping center, where did you go?
1. Bal Harbor Shops
9.
Mayfair
2. Bayside
10.
Miracle Center
3. Central Plaza
11.
Miracle Mile
4. Cocowalk
12.
Sawgrass Mills
5. Dadeland
13.
South Beach/Lincoln Rd. Mall
6. Downtown Miami/Flagler St.
14.
South Miami Shopping Center
7. The Falls
15.
Westland Mall
8. International Mall
16.
Other (specify):
7 The last time you went to a shopping center or mall, did you go....
(CIRCLE ONLY ONE)
1. Alone 3. With children
2. With a spouse/adult family member 4. With friends
3
The last time you went to a mall or shopping center, did you go to....
(CIRCLE ALL THAT APPLY)
1. Go to a specific store to buy something 5. Meet with friends
2. Browse among different stores 6. Eat at the restaurants
3. Go to the movies 7. Something else:
4. Go to exhibits or entertainment
9 Where do you generally go to see movies?
1. A mall or shopping center
2. A Multiplex Cinema > SKIP TO Q10
9.1 And to which mall or shopping center do you generally go to see movies? (DO NOT
READ CHOICES -- PROBE - CIRCLE ALL THAT APPLY)
1. Bal Harbor Shops
6. Miracle Center
2. Cocowalk
7. Sawgrass Mills
3. The Falls
8. South Beach/Lincoln Rd. Mall
4. International Mall
9. Westland Mall
5. Mayfair
13. Other (specify):
i (%� 97- 127
MIRACLE CENTER TELEPHONE SURVEY Page 3
10 When you're shopping in a shopping center or mall and you're hungry, do you prefer eating in
a Food Court or in a restaurant?
1. Food Court
2. Restaurant > SKIP TO Q11
10.1 And what is your favorite kind of Food Court food?
1. Burgers/fdes 4. Chicken 7. Nachos, hot snacks
2. Spanish 5. Chinese food 8. Something else:
3. Pizza 6. Ice creams,
desserts
11 INTERVIEWER: SEE QUESTION 3 TO SEE IF RESPONDENT HAS OR HAS NOT VISITED
MIRACLE CENTER IN THE LAST 60 DAYS.
IF NO, ASK Q11.1
IF YES, ASK Q11.2
11.1 IF DID NOT WS1T MIRACLE CENTER: Before, you mentioned that you had not visited
the Miracle Center in the last 60 days. What is your main reason for not visiting the
Center?
SKIP TO Q12
I
11.2 IF VISITED MIRACLE CENTER: Before, you mentioned that you had visited the
Miracle Center in the last 60 days. What was your main reason for visiting the Center?
(CIRCLE ALL THAT APPLY)
1. Go to a speck store to buy something 5. Meet with friends
2. Browse among different stores 6. Eat at the restaurants
3. Go to the movies 7. Something else:
12 What do you like MOST about the Miracle Center?
13 What do you like LEAST about the Center?
14 The Miracle Center is considering a total renovation of the shopping center and we would like
your opinion on what they should do. First, what would you like to see changed?
9'7 - 12'7
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MIRACLE CENTER .EPHONE SURVEY Page 4
15 The Miracle Center has developed a number of ideas that they are thinking about
incorporating into the renovations. On a scale of 1 to 5, where one is a very bad idea and five
Is a very good idea, what do you think of the following ideas?
very very
bad bad NEUTRAL good good
15.1 The lower level of the Center will be 1 2 3 4 5
redesigned like an old town square.
All the old stores will be removed and
replaced with small shops and kiosks,
making it like a department store with
many different products. Do you think
this is a very bad idea, a bad idea, a
good idea, or a very good idea?.
15.2 The town square concept will have
cobbled streets and alleyways, and
over 200 independent vendors will
sell their merchandise. The square will
provide an opportunity for many smaller
community retailers .to present their
products to the public. Do you think this
is a very bad idea, a bad idea, a good
idea, or a very good idea?
15.3 The new design of the center would have
a Latin flavor and it would have a lot of
greenery and plants throughout. How
bad or good is this idea?
1 2
1 2
15.4 There would also be continuous live 1 2
entertainment, such as flamencos,
singers, guitarists, fashion shows
and so forth, in the town square. How
bad or good is this idea?
15.4.1 And what kind of entertainment would you like to see?
1.
2.
3.
15.5 The outside of the shopping center
would be opened up to view from
the street level so that people could
see what is going on inside and could
enter the town square from the street.
In addition, there would be sidewalk
cafes along the outside. The outside
would also have a Latin look. Do you
think it is a very bad idea, a bad idea,
a good idea, or a very good idea?
3 4 5
3 4 5'
3 4 5
very very
bad bad NEUTRAL good good
1 2 3 4 5
97- 12'7
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MIRACLE CENTER TELEPHONE SURVEY Page s
I
16 If all of these ideas were- included in one concept, what would you think of the concept as a
i whole? Do you think it is a very bad idea, a bad idea, a good idea, or a very good idea?
very very
1, bad bad NEUTRAL good good
1 2 3 4 5
4
L
17 How likely would you be to visit the redesigned Miracle Center? Would you be very unlikely,
unlikely, likely, or very likely to visit the redesigned Center?
very very
unlikely Unlikely NEUTRAL Likely likely
1 2 3 4 5
17.1 Why do you think this?
18 What types of people do you think the new Miracle Center would attract?
19 Keeping in mind that the upper levels will continue to offer national brand stores, what type of
merchandise would you like to see in the lower level town square?
1. High -end merchandise including national brands.
2. A mix of high -end and moderately priced merchandise.
3. A mix of moderately priced and discount merchandise excluding national brands.
4. Discount/bargain merchandise including closeouts and international imports.
20 Specifically, what kinds of merchandise would you like to see in the lower level town square?
1.
2.
3.
21 In some cultures people are accustomed to negotiating about merchandise price. What would
you prefer to have at the lower level town square?
1. A marketplace atmosphere, in which everything is always negotiable.
2. Some places where negotiation and haggling is encouraged with signs indicating the
practice.
3. A fixed price for all merchandise.
9 7- 127
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MIRACLE CENTER TELr-PHONE SURVEY Page 6
22 The Miracle. Center is also contemplating redesigning the Food Court. Instead of having one
eating area with bolted -down tables and chairs, the Miracle Center would offer smaller, more
intimate street side cafe -type seating at both ends of the lower level town square, as well as
benches along the cobble streets of the square. They would offer Latin -type snack foods. Do
you think it is a very bad idea, a bad idea, a good idea, or a very good idea?
very very
bad bad NEUTRAL good good
1 2 3 4 5
22.1 Why do you think this?
23 And what types of food do you think should be good to offer?
1.
2.
24 The Miracle Center is considering options to replace the Chili's which closed recently. What
kinds of food would you like to see served in the new restaurant?
1.
2.
3.
25 Some malls have activities, eating places, and stores especially for men. What kinds of male -
oriented stores, eating places, or activities should be at the Miracle Center?
1.
2.
3.
Finally, I have a few questions for statistical purposes:
26 What is your marital status? Are you...
1. Single 3. Divorced
2. Married 4. Widowed
27 GENDER (DO NOTASK): 1. Male 2. Female
28 Do you have children under the age of 18 living at home? 1. Yes 2. No
28.1 IF YES: How many?
9 7 - 127
MIRACLE CENTER TELEPHONE SURVEY Page 7
29 Would you say your total household income for 1995 was......
1.
Less than $15,000 4.
$45,000 - $55,000
2.
$15,000 - $25,000 5.
$55,000 - $75,000
3.
$25,000 - $45,000 6.
$75,000 +
30 What is your racial/ethnic background? Are you...
1.
Hispanic > ASK Q30.1 4.
Asian American
2.
White, non -Hispanic 5.
Haitian
3.
Black/African American 6.
Other (specify):
30.1
What language do you speak primarily in your home?
1.
All or mostly English
2,
English and Spanish equally
3.
All or mostly Spanish
31 What is your educational level?
1.
Up to 12 years, no diploma
4.
Some college
2.
High school
5.
College degree
3.
Trade school
6..
Post -graduate degree
32 What is your current employment status?
1.
Full-time working
4.
Homemaker
2.
Part-time working
5.
Student
3.
Retired
6.
Unemployed
33 What newspapers do you read at least once a week?
1.
2.
3.
34 And what sections or parts of these papers do you read most often?
1.
2.
3,
35 What two radio stations do you listen to most often?
1.
2.
�1 36 And what times of the day do you listen to these stations? (C/RCLEALL THATAPPLY)
1. Morning drive 3. Afternoon drive r1 - 197
9 Mwflma 4. Evening/late night
MIRACLE CENTER TELEPHONE SURVEY Page 8
37 What TV news program do you watch on a regular basis? (C/RCLEALL THAT APPLY)
1. Morning News 5. CNN
2. Local News (4pm-6pm) 6. Other Cable News
3. - Network News 7. Other (specify):
4. Evening News (10pm-11pm)
38 And what type of promotionals generally get you to visit a shopping center or mail? (DO NOT
READ — PROBE — CIRCLE ALL THAT APPL9
1, Store Coupons
2. Free give -a -ways
3. Frequent shopper miles
4. Dollar vouchers redeemable at specific stores
5. Other (specify):
This concludes the survey. Thank you very much for your cooperation. My supervisor will call a
certain number of my interviews to determine that I have conducted them properly. She may call you
or she may not. But I need to verify your telephone number, address, and your first name in case
she does.
Phone number. First name:
Address: I Apt. #
State: Zip:.
Interviewer name: Date:
Bresser's page #: Column #:
Time ended: I I I I I
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97- 127
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EDIT / CODE / ENTER QUADRANT # I Respondent #
Time Started: I I I I 1
MIRACLE CENTER TELEPHONE SURVEY
IF MALE, AND MALE QUOTA IS FULL, ASK TO SPEAK TO FIRST AVAILABLE FEMALE IN
HOUSEHOLD BETWEEN 20 AND 50 YEARS OF AGE.
/Nola/ mi nombre, es y estoy llamando de Behavioral Science Research
Corporation en Coral Gables. Nuestra compahla esth conduciendo un estud/o en los h8bitos
de compras de /as personas. Nos gustarla hablar con usted acerca de los lugares que usted
va ha comer, a los cua/es va al cine y en los cuales usted hace sus compras. L.a encuesta
s6/o tomard unos minutos. &Estd usted Interesado/a on partic/par?
IF YES, CONTINUE.
IF NO, THANK AND TERMINATE
1 LQu6 edad tenia usted an su ultimo cumplearios?
T1 IF YOUNGER THAN 20 OR OLDER THAN 50: LHay alguna persona entre [as edades
de 20 a 50 alios con la cual yo pueda hablar?
1. YES
2. NO THANK AND TERMINATE
2 LCon qu6 frecuencia usted va a los centros comerciales o galerias (malls)?
1. 3 veces por semana o mds 4. Varias veces al afio
2. 1-3 veces por semana 5. Una o dos veces al a6o/s6lo an
3. Por to menos una vez al mes eventos especiales
3 LQu6 galerias (malls) o centros comerciales ha visitado usted an los ultimos 60 dias?
(DO NOT READ CHOICES — PROBE — CIRCLE ALL THAT APPLY)
1. Bal Harbor Shops 9. Mayfair
2. Bayside 10. Miracle Center
3. Central Plaza 11. Miracle Mile
4. Cocowalk 12. Sawgrass Mills
5. Dadeland 13. South Beach/Uncoln Rd. Mall
6. Downtown Miami/Flagler St. 14. South Miami Shopping Center
7. The Falls 15. Westland Mall
8. International Mall 16. Otro (especifique):
4 LTiene usted galerias (malls) o centros comerciales favoritos o todas las galerias (malls) y
centros comerciales son iguales?
1. Favorito
2. igual —> SKIP TO 05
4.1 LQu6 as to gue tienen los centros comerciales/galerias (malls) qua los haven sus
favoritos?
97- 127 9/
MIRACLE CENTER TELe.PHONE SURVEY - Page 2
5 LTodas las galerras (malls) y centros comerciales tienen la misma mercancra o hay
diferencias?
1. Igual
2. Diferencias ---- > SKIP TO Q6
5.1 'ZOW opina usted acerca de los centros comerciales y galerias (malls) qua son
iguales?
1. Muy negativamente
2. Negativamente
3. NEUTRAL
4. Positivamente
5. 'Muy positivamente
N.
La ultima vez quo usted fue a una galerla (mall) o centro comercial, Lad6nde usted fue?
1. Bal Harbor Shops
9.
Mayfair
2. Bayside
10.
Miracle Center
3. Central Plaza
11.
Miracle Mile
4. Cocowalk
12.
Sawgress Mills
5. Dadeland
13.
South Beach/Lincoln Rd. Mall
6. Downtown Miami/Flagler St.
14.
South Miami Shopping Center
7. The Falls
15.
Westland Mall
8. International Mall
16.
Otro (especifique):
7 La ultima vez quo usted fue a un centro comercial o galerla (mall), usted fue...
(CIRCLE ONLY ONE)
1. Solo/a 3. Con niPios
2. Con su c6nyuge/adulto miembro de la familia 4. Con amistades
8
La ultima vez qua usted fue a un centro comercial o galerla (mall), usted fue...
(CIRCLE ALL THAT APPL9
1. Una tienda en particular a comprar algo 5. Encontrarse con amistades
2. Curiosear por varias tiendas 6. Comer an los restaruantes
3. Fue al cine 7. Otra cosa: _
4. Fue a exhibiciones a algun espectdculo
8 Por to general, Lad6nde va usted al cine? .
I. A una galerla (mall) o centro comercial
2. A cines con multiple salas ---> SKIP TO Q10
9.1 "Por to general, LA qu6 galerla (mall) o centro comercial va usted cuando va al cine?
(DO NOT READ CHOICES - PROBE - CIRCLE ALL THAT APPLY}
1. Bal Harbor Shops 6. Miracle Center
2. Cocowalk 7. Sawgrass Mills
3. The Falls 8. South Beach/Lincoln Rd. Mall
4. International Mall 9. Westland Mall
5. Mayfair 13. Otro (especifique):
b7- 12'7
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MIRACLE CENTER TELEPHONE SURVEY Page 3
I10 Cuando usted esta comprando an un Centro comercial o galerfa (mall) y tiene hambre,
Lpretiere usted comer an el area de Comida ligera (food court) o an un restaurante?
1. Area de Comida ligera (food court)'
2. Restaurante > SKIP TO Q11
10.1 LCual as su Comida favorita an el area de Comida ligera (food court)?
1. Hamburguesas/papitas fritas 5. Comida China
2. Latina' 6. Helados, postres
3. Pizza 7. Nachos, Comida ligera caliente
4. Pollo 8. Otra Cosa:
11 INTERVIEWER: SEE QUESTION 3 TO SEE IF RESPONDENT HAS OR HAS NOT VISITED
MIRACLE CENTER IN THE LAST 60 DAYS.
IF NO, ASK Q11.1
IF YES, ASK Q11.2
11.1 IF DID NOT VISIT MIRACLE CENTER: Antes, usted mencion6 qua no habia visitado
el Miracle Center an los tiltimos 60 dies. LCudl as la raz6n principal por la cual usted
no visita el Miracle Center?
SKIP TO Q12
11.2 IF VISITED MIRACLE CENTER: Antes, usted mencion6 qua ha visitado el Miracle
[�
Center an los ultimos 60 Was. LCudl fue la raz6n principal por la cual usted visit6 el
�!
Miracle Center? (CIRCLEALL THATAPP09
1. Fue a una tienda an particular a comprar algo
2. Curioseando por varias tiendas
3. Fue al tine
5. Encontrarse con amistades
6. Comer an los restaurantes
7. Otra Cosa:
12 LQue as to qua MAS le gusta del Miracle Center?
13 LQue as to qua MENOS le gusta del Miracle Center?
9 7 - 127
F
CENTER TELEPH
ONE HONE SURVEY Page 4
14 Miracle Center est6 considerando una renovaci6n total del centro comercial y nos gustaria su
opini6n encuanto a que es to que deben de hacer. Primero, 4qu6 es to que le gustaria que
cambien?
15 El Miracle Center a desarrolledo un n(imeto de ideas las cuales piensan incbrporar en las
remodelaciones. En una escala de 1 al 5, donde uno es muy male idea.y cinco es muy buena
idea, Zqu6 piensa usted de las siguientes ideas?
muy muy
mala male NEUTRAL buena ' buena
15.1 La planta beja del Miracle Center va 1 2 3 4 5
a ser remodelada representando una
plaza antiqua. Todas )as tiendas viejas
se eliminardn y ser3n reemplazadas con
peguenas tiendas y quioscos, pare hacerlo
coma una tienda par departamento con
una gran variedad de productos. ZPiensa
usted que es muy main idea, mala
idea, una buena idea o muy buena idea?
15.2 El concepto de la plaza tendr6 calles 1 2 3 4 S.
empedradas y callejones y mds de
200 vendedores independientes que
venderan su mercancia. La plaza le
dare una oportunidad a muchos
detallistas pequeilos de la comunidad
para que presentee sus productos
al p6blico. ZPiensa usted que esto
es muy mala idea, una mala idea,
una buena idea o muy buena idea?
15.3 El nuevo diseft del Miracle Center tends 1 2 3 4 5
un sabor latino y tendr6 bastante follaje y
matas par todas partes. ZQu6 tan mala
o buena es esta idea?
15.4 En la plaza habr6 entretenimiento continuo 1 2 3 4 5
en vivo, asi coma: Flamencos, cantantes,
guitarristas, desfiles de moda y mucho mas.
f ZQu6 tan male o buena es esta idea?
j
15.4.1 ZQu6 tipo de entretenimiento le gustaria ver?
I
2.
{ � 3.
i
9'7 - 127
MIRACLE CENTER TELEPHONE SURVEY. Page 5
15.5 La parte de afuera del centro comercial
estara abierta para qua las personas
puedan ver desde el nivel de la calle
'lo que est6 sucediendo adentro y puedan
entrar a la plaza desde la calle. Ademas,
habran caf6s al aire libre por toda la acera.
La parte de afuera tambi6n tendril un
aspecto latino. LCree usted qua es muy
mala idea, mala idea, buena idea, o muy
buena idea?
muy muy
mala mala NEUTRAL buena buena
1 2 3 4 5
16 Si todas estas ideas estuvieran incluidas er un s6lo concepto, 6qu6 pensarfa usted del
concepto en su totalidad? LCree usted qua es una muy mala idea, mala idea, buena idea o
muy buena idea?
muy muy
mala mala NEUTRAL buena buena
1 2 3 4 5
17 LCuan probable es qua usted visite el nuevo remodelado Miracle Center? LSeria muy poco
probable, poco probable, probable o muy probable qua visite el nuevo remodelado Miracle
Center?
muy
poco poco muy _
probable probable NEUTRAL probable probable
1 2 3 4 5
17.1 LPorqud piensa usted esto?
16 L0u6 tipo de personas cree usted qua el nuevo Miracle Center atraera?
w19 Teniendo an cuenta qua los pisos superiores contfnuaran ofreciendo las tiendas de marca
macional, LQu6 tipo de mercancia le gustaria ver en la plaza, en la planta baja?
1. Mercancia de alta calidad inciuyendo marcas nacionales.
2. Una mezcla de mercancfa de alta calidad y a precios m6dicos.
3. Una mezcla de mercancia a precios m6dicos y con descuento excluyendo marcas
nacionales.
4. Mercancfa on descuento/oferta incluyendo liquidaci6n a importaciones intemacionales.
20 En especial, Lqu6 ciase de mercancfa le gustaria a usted ver en la plaza, en la planta baja?
1.
2.
3.
6
L
F
MIRACLE CENTER 1 SURVEY
L.L-EPHONE Page $
21 En algunas cultures las personas estan acostumbrada a negociar el precio de la mercancfa.
1,Qu6 preferiria usted tenor an la plaza, an la plants baja?
1. Estilo mercado, donde todo siempre as negociable
2. Algunos lugares donde negociar y regatear son alentados con letreros indicando la
practica
3. Un precio fijo para toda la mercancfa.
22 El Miracle Center esta contemplando la idea de remodelar el area de la comida (food court).
En vez de tener solamente un area con mesas y sillas atomilladas al suelo el Miracle Center
les ofreceria mas lugares. Lugares pequerios a fntimos an las dos puntas de la plaza, la
parte de abajo, un estilo asi Como cafes al aire libre, al igual qua bancos a to largo de las
calles empedrads de la plaza. Ofrecerfan comida ligera al estilo latino. l,Cree usted qua as
muy mala idea, mala idea, una buena idea o una muy buena idea?
muy ' muy
mala mala NEUTRAL buena buena
1 2 3 4 5
22.1 LPorqu6 pfensa usted esto?
23 6Qu6 clase de comida usted cree qua se deba ofrecer?
1.
2.
3.
24 El Miracle Center esta considerando opciones para reemplazar el restaurante Chili's qua
cerrb recientemente. 6Qu6 clases de comida le gustaria qua se sirvieran an of nuevo
restaurante?
1.
2.
3.
25 Algunas galerfas (malls) tienen actividades, lugares pare comer y tiendas especialmente Para
hombres. LQu6 class de tiendas para hombre, lugares para comer o de actividades deben
de haber an el Miracle Center?
1.
w 2.
,3.
97- 127
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MIRACLE CENTER 1 `-EPHONE SURVEY Page 7
Para finalizar, tengo unas cuantas preguntas con propbsitos estadfsticos:
26 LCual es su estado civil? Usted as...
1. Soltero/a
2. Casado/a
27 GENDER (DO NOT ASK):
3. Divorciado/a
4. Viudo/a
1. Male 2. Female
28 LTiene usted hijos menores de 18 anos viviendo en Casa? 1. Si 2. No
28.1 IF YES: LCuantos? I I I
29 Usted dirfa que sus ingresos pars el 1995 fue....
1. Menos de $15,000 4. $45,000 - $55,000
2. $15,000 - $25,000 5. $55,000 - $75,000
3. $25,000 - $45,000 6. $75,000 +
30 LCudi as su origen 6tnico? Usted es.....
1. Hispano > ASK Q30.9 4. Asiatico-americano
2. Blanco, no hispano 5. Haitiano
3. Negro/africano-americano 6. Otro (especifique):
30.1 LCudl as el idioma qua se habla primordialmente an su hogar?
1. Todo o casi todo an Ingl6s
2. Ingles y Espanol por igual
3. Todo o casi todo an Espanol
31 LCual es su nivel de estudios?
1. Hasta el 12 grado sin diploma 4. Algo de universidad
2. Secundaria (High school) 5. Titulo de universidad
3. Oficio (Trade school) 6. Titulo de Postgraduado/a
32 LCudl as su estatus de empleo an estos momentos?
1. Tiempo completo 4. Ama de casa
2. Tiempo parcial 5. Estudiante
3. Retirado/a 6. Desempleado/a
33 LQ0 peri6dicos lee usted al menos una vez a la semana?
1.
2:
3.
b7- 127 �V -
MIRACLE CENTER EPHONE SURVEY Page 8
34 ZQu6 secciones o partes de estos periddicos lee listed con mas frecuencfa7
1.
2.
. 3 .
35 LQu6 dos estaciones de radio escucha usted con m6s frecuencfa?
2 --
36 LA que hora del dfa usted escucha estas estacfones de radio? (CIRCLE ALL THAT APPLY)
1. Cuando conduce en las mahanas
2. Durante el dia
3. Cuando conduce en la tarde
4. En la noche/tarde en la noche
37 ZQue programas de noticias ve usted regularmente? (CIRCLEALL THATAPPLIO
1.
Noticiero de la manana
2.
Noticiero local (4:00 p.m. - 6:00 p.m.)
3.
Noticiero de la cadena
4.
Noticiero de la noche (10:00 p.m. -11:00 p.m.)
5.
CNN
6.
Otro noticiero de cable
jj
7.
Otro (especifique):
38 LQue promoc6nes haven que usted vaya a los centros comerciales o galerfas (malls)? (DO
NOT READ -- PROBE — CIRCLE ALL THAT APPL Y)
1. Cupones
2. Regalos
3. Millas por sus compras
4. Cupones canjeables en tiendas especificas
5. Otro (especifique):
Con esto concluimos el estudio. Muchfsimas gracias por su cooperacion. Mi Supervisora Ilamara a
un numero de personas las cuales entreviste para determinar si conduje dicha endusesta
correctamente. Puede que ella le llam6 o puede que no. Pero necesito verificar su numero de
tel6fono, direccibn y su primer nombre en caso que ella le quiera Ilamar.
Phone number. First name:
Address: Apt, #
State: Zip:
Interviewer name:
Bressers page #:
Date:
Column #:
Time ended:
127
F
PETITION FOR VARIANCE
File Number
A variance is relaxation of the terms of the ordinance where such
action will not be contrary to the public interest and where,
owing to conditions peculiar to the property and not the result
of actions of the applicant, a literal enforceeent of this
ordinance would result in unnecessary and undue hardship on the
property. As used in this ordinance, a variance is authorized
only for height, area, size of structure, dimensions of yards
and other open spaces and off-street parking or loading require-
ments. (Section 1901)
legal representative for Sussex Developments, Inc
I, Dennis Amoils , hereby petition the City of Miami Zoning Board for a
variance from the terms of the "Zoning Ordinances of the City of Miami,,, affecting
property located at 3301 Coral Way Miami as specified below.
In support of this application, the following material is submitted:
1. Two copies of a survey of the property prepared by a State of Florida
Registered land Surveyor.
2. Four copies of: the site plan showing (as required) property boundaries,
existing (if any) and proposed structure(s), parking, landscaping
etc; building elevations and dimensions and computations of lot area
and building spacing.
3. Affidavits disclosing ownership of property covered by application and
disclosure 0 interest form (attach to application).
4. Certified list of owners of real estate within a 375-foot radius of the
outside boundaries of property covered by the application.
5. At least two photographs that show the entire property (land and improve-
ments).
6. Other (Specify)
7. Fee of S.a, to apply toward the cost of processing, based on the
following:
CS, PR, R-1, R-2, (single-family
and duplex residential uses) ............. f 200.00
Piers, docks, wharves and the
like, for each variance from
the ordinance, per lineal foot ........... S 30.00
A nim .......................•........... S 600.00
All other applications for each variance
---� from the ordinance, per square foot of
gross floor area of new building(s) or
additions, based upon the definition
of floor area (section 1901) ............. $ 0.07
Mini. ................................... S 550.00
97- 127 yq
Application for variance as a result
of a change in approved plans or as '
a result of a violation notice shall
be charged an additional fee, per
variance:
CS, PR, R-1, R-2 ......................... $ 200.00
All other residential districts .......... $ 350.00 ,
All nonresidential districts ............. S 450.00
Extension of time for variance ........... $ 400.00
Surcharge equal to applicable fee frog items above,
not to exceed six hundred and fifty dollars ($650),
except from agencies of the city; such surcharge to
be refunded to the applicant if there is no appeal
from a property owner within three hundred and
seventy-five (37-5) feet of the subject property.
(City Code - Section 62-61)
a. The variance requested is for relief from the provisions of section 908. 8
of the City of Miami toning Ordinance as follows:
9. In .support of the application, the applicant is prepared to offer the
following evidence, on the point enumerated at Subsection 1903.1 of the
City of Miami Zoning Ordinance.
Note: This application cannot be accepted for Zoning Ward action unless all of the
following six items are completed.
(a) Special conditions and circumstances exist which are peculiar to the land,
structure, or building involved and which are not applicable to other lands,
structures, or buildings in the same zoning district in that: (list evidence
to be produced and use additional shuts, if necessary.)
Strict adherence to the letter of the Zoning Ordinance would prevent the implementation of an architecaual
feature of sufficient strength and effect to accomplish the intended effect of significantly changing the
existing appearance of the structure in order to better address the pedestrian scale and give a friendlier
more urbane appearance to an otherwise imposing and uninviting building.
too 97- 127
L
F
(b) The special conditions and circumstances do not result from the actions of the
petitioner in that:
The existing structure has been built so as to occupy practically the whole extent of the property and rises
to its complete height in a box -like manner leaving essentially no room for a remodeling to be undertaken
by way of adding to structure. Thus, it is as a result of the configuration of the existing structure that this
application is required and not as a result of action by the petitioner.
(c) Literal interpretation of the provisions of the zoning ordinance would deprive
the applicant of rights commonly enjoyed by other properties in the same
zoning district under the terms of the zoning ordinance and would work
unnecessary and undue hardships on the petitioner in that:
In order to obtain the necessary effect of significantly remodeling the exterior of the building only the
proposed masking of the existing facade is left as a viable option. The two alternatives would entail either
(1) the enlargement of the building bringing the facade up to the property line or (2) a demolition of a
significant part of the structure to rebuild giving the exterior facade a whole new appearance. The first (1)
option would also increase the floor area ratio (FAR) and therefore be a more intensive application; the
cost of the second (2) alternative makes it prohibitive.
(d) Granting the variance requested will not confer on the petitioner any special
privilege that is denied by the Zoning Ordinance to other lands, buildings, or
structures in the sa zoning district in that:
Any and all commercial property owners need to periodically update and upgrade the appearance of their
property in order to remain competitive in changing markets. This application is put forward in the spirit of
what is thought to be the minimum variance that will permit the intended effect.
(e) The variance, if granted, is the mini" variance that will make possible the
reasonable use of the land, building, or structure in that:
As mentioned in subsection (c) the alternative proposal would entail significant demolition which is in and
of itself so costly as to make it unfeasible.
97- 127 01
r—
(f) The grant of the variance will be in harmony with the general intent and purpose
of the toning Ordinance, and will not be injurious to the neighborhood, or other-
wise detrimental to the public ,elfare.
The existing structure has been controversial in appearance since
its construction. It is felt that its sheer size and volume make
it wholly incompatible in scale with the Coral Way corridor. The
proposed remodeling has been designed in an effort to visually
bring down the scale of the building and make more responsive to
the pedestrian scale of Coral Way. Thus it is anticipated and
intended through this proposal that the existing building be made
more harmonious with the surrounding area. Please see exhibits"A"
attached, expressing support of this proposal by various
neighborhood organizations.
Note: All documents, reports, studies, exhibits or other written or graphic material to
be submitted to the Zoning Board shall be submitted with this application.
Signature
Owner or utho zed Agent
Name Dennis Amoils
STATE OF FLORIDA)
SS:
COUNTY OF BADE )
Address 3341 Coral Way, Miami. Fl 33145
I)e 00 iS A mg , US , being duly sworn, deposes and says that he is the
(Owner)(Authorized Agent of Owner) of the real property described in answer to question #11
above; that he has read the foregoing answers and that the same are true and complete;
and (if acting as agent for owner) that he has authority to execute this petition on
behalf of the owner.
( amf
SWORN TO AND 9MRI1l1D
before me this a- I day of
Nota Public, State of Florida at Large
My Commission Expires:
SWIM
:•: :. MV LION 4 CC8m110 MM
'. Der 15, 200D
10101D 1!/M! 1POr FAill1et/111�m, mQ
@Z_ 97- 127
In
AFF10Avi-
STATE OF FLORIDA }
} SS
COUNTY OF DADE }
Before me, the undersigned authority, this day personally appeared
legal representative for Sussex Developments, Inc.
nAnni m Amni 1 c , who being by me first duly sworn, upon oath, deposes
and says:
I. That he is the owner, or, the legal representative of the owner,
submitting the accompanying application for a public hearing as required by
Ordinance 11000 of the Code of the City of Miami, Florida, affecting the real
property located in the City of Miami, as described and listed on the pages
attached to this affidavit and made a part thereof.
2. That all owners which he represents, if any, have given their full
and complete permission, for him to act in their behalf for the change or modifica.
tion of a classification or regulation of zoning as set out in the accompanying
petition.
3. That the pages attached hereto and made a part of this affidavit
contain the current names, wiling addresses, phone numbers and legal descriptions
for the the real property of which he is the owner or legal representative.
4. The facts as represented in the application and documents submitted
in conjunction with this affidavit are true and correct.
Further Affiant sayeth not.
asNnl6 #►vlw1.6 (SEAL)
(p
Sworn to and Subscribed before me
this 1 day of ArJwia2 , 1997
Mote Public, State of Florida at Large
My Commission Expires: 8W as
MY CONJAI ICM f CCSIEq, I upm
ow DO TROY 1AMI MlWANCL 0&
97- 127 /03
F
DISCLOSURE OF OWNERSHIP
1. Legal description and street address of subject real property:
Tracts A & B of Miracle Center, according to the Plat thereof
recorded in Plat Book 130 at Page 87 of the Public Records of
Dade County, Florida.
2. Owner(s) of subject real property and percentage of ownership. Note: City of Miami
Ordinance No. 9419 requires disclosure of all parties having a financial interest,
either direct or indirect, in the subject matter of a presentation, request or
petition to the City Commission. Accordingly, question #2 requires disclosure of
shareholders of corporations, beneficiaries of trusts, and/or any other interested
parties, together with their addresses and proportionate interest.
Mirabar, Inc. 50%
Sussex Developments, Inc. 50%
(See exhibits attached) "EXHIBIT B"
3. Legal description and street address of any real property (a) owned by any party
listed in answer to question 02, and (b) located within 373 feet of the subject
real property.
No.
OWIR WATTORNEY FOR OWNER
STATE OF FLORIDA } SS:
COUNTY .OF DADE }
9 �N i S A= o ; LS , being duly sworn, deposes and says that he
is the (Please Print) (Owner) (Attorney for Owner) of the real property described in
answer to question 91 above; that he has read the foregoing answers and that the same
are true and complete and (if acting as attorney for owner) that he has authority to
execute the disclosure of Ownership form an behalf of the owner.
(SEAL)
Signatu of r or Attorney for Owner
SWORN TO AND SUBSCRIBED
before me this . Q:1
day of
tary Public, State of Florida at Large
MT COMMISSION EXPIRES:
Slpnl BeM
' i,.�' MAY COiitS m 0 f WM
� �naoutt� �ii�r2000IR1.m�t
L
Ai
127
PETITION FOR VARIANCE
File Number
A variance is relaxation of the terms of the ordinance where such
action will not be contrary to the public interest and where,
owing to conditions peculiar to the property and not the result
of actions of the applicant, a literal enforcement of this
ordinance would result in unnecessary and undue hardship on the
property. As used in this ordinance, a variance is authorized
only for height, area, size of structure, dimensions of yards
and other open spaces and off-street parking or loading require-
ments. (Section 1901)
legal respresentative for Mirabar, Inc.
1, Simon Porteous , hereby petition the City of Miami Zoning Board for a
variance from the terms of the "Zoning Ordinances of the City of Miami,,, affecting
property located at 3301 Coral Way , Mimi as specified below.
In support of this application, the following material is submitted:
1. Two copies of a survey of the property prepared by a State of Florida
Registered Land Surveyor.
_.� 2. Four copies of: the site plan showing (as required) property boundaries,
existing (if any) and proposed structure(s), parking, landscaping
etc; building elevations and dimensions and computations of lot area
and building spacing.
3. Affidavits disclosing ownership of property covered by application and
disclosure of interest fors (attach to application).
4. Certified list of owners of real estate within a 375-foot radius of the
outside boundaries of property covered by the application.
S. At least two photographs that show the entire property (land and improve-
ments).
6. Other (Specify)
7. Fee of $� _ to apply toward the cost of processing, based on the
following:
CS, 01, d-1, R-2, (single-family
and duplex residential uses) ............. $ 200.00
Piers, docks, wharves and the
like, for each variance from
the ordinance, per lineal foot ........... $ 30.00
Minion ................................... $ 500.00
All other applications for each variance
from the ordinance, per square foot of
gross floor area of new building(s) or
additions, based upon the definition
of floor area (section 1901) ............. S 0.07
Miniae.................................... S SW.00
37- 127 /O�
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Application for variance as a result _
of a change in approved plans or as
a result of a violation notice shall
be charged an additional fee, per
variance:
CS, era, R-11 R-2 ......................... S 200.00
All other residential districts .......... S 350.00
All nonresidential districts ............. S 450.00
Extension of time for variance ........... $ 400.00
Surcharge equal to applicable fee from item above,
not to exceed six hundred and fifty dollars ($650),
except from agencies of the city; such surcharge to
be refunded to the applicant if there is no appeal
from a property owner within three hundred and
seventy-five (375) feet of the subject property.
(City Code - Section 62-61)
8. The variance requested is for relief from the provisions of section 908. 8
of the City of Miami Zoning Ordinance as follows:
9. In support of the application, the applicant is prepared to offer the
following evidence, on the point enumerated at Subsection 1903.1 of the
City of Mimi Zoning Ordinance.
Note: This application cannot be accepted for Zoning Board action unless all of the
following six itan are completed.
(a) Special conditions and circumstances exist which are peculiar to the land,
structure, or building involved and which are not applicable to other lands,
structures, or buildings in the same toning district in that: (list evidence
to be produced and use additional shuts, if necessary.)
Strict adherence to the letter of the Zoning Ordinance would prevent the implementation of an architectural
feature of sufficient streagth and effect to accomplish the intended effect of significantly changing the
existing appearance of the structure in order to better address the pedestrian scale and give a friendlier
more urbane appearance to an otherwise imposing and uninviting building.
97a 127
(b) The !ial conditions and circumstances do nt,, result from the actions of the
petitioner in that:
The existing structure has been built so as to occupy practically the whole extent of the property and rises
to its complete height in a box -like manner leaving essentially no room for a remodeling to be undertaken
by way of adding to structure. Thus, it is as a result of the configuration of the existing structure that this
application is required and not as a result of action by the petitioner.
(c) Literal interpretation of the provisions of the zoning ordinance would deprive
the applicant of rights comonly enjoyed by other properties in the same
zoning district under 'the terms of the zoning ordinance and would work
unnecessary and undue hardships on the petitioner in that:
In order to obtain the necessary effect of significantly remodeling the exterior of the building only the
proposed masking of the existing facade is left as a viable option. The two alternatives would entail either
(1) the enlargement of the building bringing the facade up to the property line or (2) a demolition of a
significant part of the structure to rebuild giving the exterior facade a whole new appearance. The first (1)
option would also increase the. floor area ratio (FAR) and therefore be a more intensive application; the
cost of the second (2) alternative makes it prohibitive.
(d) Granting the variance requested will not confer on the petitioner any special
privilege that is denied by the toning Ordinance to other lands, buildings, or
structures in the sails zoning district in that:
Any and all commercial property owners need to periodically update and upgrade the appearance of their
property in order to remain competitive in changing markets. This application is put forward in the spirit of
what is thought to be the minimum variance that will permit the intended effect.
(0) The variance, if granted, is the ■inimm variance that will make possible the
reasonable use of the land, building, or structure in that:
As mentioned in subsection (c) the alternative proposal would entail significant demolition which is in and
of itself so costly as to make it unfeasible.
97- 121
10
Is
F
M
(f) The grant of the variance will be in harmony with the general intent and purpose
of the Zoning Ordinance, and will not be injurious to the neighborhood, or other-
wise detrimental to the public Welfare.
The existing structure has been controversial in appearance since
its construction. It is felt that its sheer size and volume make
it wholly incompatible in scale with the Coral Way corridor. The
proposed. remodeling has been designed in an effort to visually
w
bring don the scale of the building and make more responsive to
the pedestrian scale of Coral Way. Thus it is anticipated and
intended through this proposal that the existing building be
made more harmonious with the surrounding area. Please see
*exhibits attached, expressing support of.this proposal by various
neighborhood organizations.
*EXHIBITS "A"
Note: All documents, reports, studies, exhibits
be submitted to the Zoning Board shall be
Signature
Name
or or wri ten or graphic material to
su ted w h this application.
Owner or Authorized Agent
Simon Porteous
Address 3301 Coral Way, Miami, FL 33245
STATE OF FLORIDA)
SS:
COUNTY OF DADE )
S ! o,J Po A;1-" t.S , being duly swarm, deposes and says that he is the
(Owner)(Authorized Agent of Owner) of the real property described in answer -to question 01
above; that he has read the foregoing answers and th the saes are true and complete;
and (if acting as agent for owner) that he has out i y Jo execute this petition on
behalf of the owner. a1
SVORN TO AN SiIMIM
before mi this day of
U.A
my Commission Expires:
alhenl llml
W CO AYOMM I CSSaM04 O PM
ro►oea n�autwa �w csurwgt, ee:
(Name) SIr"a6) PopzceaLS'
Note Public, State of Florida at large
97- 12
AFFIDAVIT
STATE OF FLORIDA )
} SS
COUNTY OF DADE }
Before me, the undersigned authority, this day personally appeared
legal representative for Mirabar, Inc.
S.l.rnn-12nrYmniis , who bung by nee first duly sworn, upon oath, deposes
and says:
1. That he is the owner, or the legal representative of the owner,
submitting the accompanying application for a public hearing as required by
Ordinance 11000 of the Code of the City of Miami, Florida, affecting the real
property located in the City of Miami, as described and listed on the pages
attached to this affidavit and made a part thereof.
Z. That all owners which he represents, if any, have given their full
and complete permission for him to act in their behalf for the change or modifica-
tion of a classification or regulation of zoning as set out in the accompanying
petition.
3. That the pages attached hereto and made a part of this affidavit
contain the current names, mailing addresses, phone numbers and legal descriptions
for the the real property of which he is the owner or legal representative.
4. The facts as represented in the application and documents submitted
in conjunction with this affidavit are tru rrect.
Fuf�4her Affiant sayeth not.
' (SEAL)
(Name) S:MOrJ Po AXIL0wS
s
Sworn to and Subscribed before me
this Q.L day Of
Note Public, State of Florida at Large
My Commission Expires:
L
sham Bum
;. W rmom" a CCU= DARES
' *tmbw 15, 2=
wr :�+�aunmr 1arlmewwo,m>:
97- 127 lDq
DISCLOSURE OF OWNERSHIP
1. Legal description and street address of subject real property_:
Tracts A & B of Miracle Center, according to the Plat thereof
recorded in Plat Book 130 at Page 87 of the Public Records of
Dade County, Florida
2. Owner(s) of subject real property and percentage of ownership. Note: City of Niami
Ordinance Nor. 9419 requires disclosure of all parties having a financial interest,
either direct or indirect, in the subject matter of a presentation, .request or
petition to the City Commission. Accordingly, question #2 requires disclosure of
shareholders of corporations, beneficiaries of trusts, and/or any other interested
parties, together with their addresses and proportionate interest.
Mirabar, Inc. 50%
Sussex Developments, Inc. 50%
(See exhibits attached) "EXHIBIT B"
3. Legal description and street address of any real property (a) owned by any party
listed in answer to question i2, and (b) located within 375 feet of the subject
real property.
J•
OWNER OR ATTORNEY FOR OWNER
STATE OF FLORIDA } SS:
COUNTY OF DADE }
S i rn o rJ PO 12 ► Eo wS , being duly sworn, deposes and says that he
is the (Please Print) (Owner) (Attorney for Owner) of the real property described in
answer to question 11 above; that he has read the Joregoing answers &-A that the same
are true and complete and (if acting as attorney owner) that he has authority to
execute the disclosure of Ownership form on behalf f the ow�er.
(SEAL)
Signature of Owner or Attorney for Owner
SWORN TO AND SUBSCRIBED
before me this aA
day of SAa�, 19 9.7
midtary Public, State of Florida at Large
MY COMl9ISSION EXPIRES:
WA W comm qN / CCU ElQ�fiE$
'a OKONM tS, 2000
'4j�:,;�, a BOImm31fll9 7WFM W1WMe&
00 y7- 127
"EXHIBIT B"
AFFIDAVIT
I, Simon Porteous, of 34 Prospect Drive, Coral Gables, FL 33133, do hereby take oath and
swear that the ultimate owner of Mirabar, Inc. and Sussex Developments, Inc. is Stocks &
Stocks (U.S.A.), Inc. and further that I am President and Chief Executive Officer of Stocks
& Stocks (U.S.A.), Inc. and further that I am the responsible officer for all matters
pertaining to the three aforementioned companies and further that Stocks & Stocks
(U.S.A.), Inc. is owned 100% by Stocks and Stocks Holdings Ltd., a public company listed
on the Aohannesburg Stocks Exchange and has in excess of 2000 shareholders.
Simon Porteous
State of Florida
County of Dade
Sworn to and Subscribed before me this _ta I e. day of NgljotAA 9-!4 • 19�•
My commission expires:
ftd am
owv4COMMOMMSM
• o
aw env FO MPAKL M
L
9'7 - 12'7
r�
SPECIAL POWER OF ATTORNEY -
I, Simon Porteous, residing at 34 Prospect Drive, Coral Gables, FL 33133, hereby appoint
Dennis Amoils of 2042 121 Rd., Miami, FL 33181, as my Attorney -in -Fact ("Agent"), to act
on my behalf in all matters pertaining to any variance applications made for and on behalf
of Miracle Center Associates with respect to the Miracle Center, situated at 3301 Coral
Way, Miami, FL 33145.
My Agent shall have full power and authority to. act on my behalf but only to the extent
permitted by this Special Power of Attorney. My Agent's powers shall include the power
to:
1. Manage, control, and operate the business known as Miracle Center Associates,
located at 3301 Coral Way, Miami, Florida.
This power shall include the power to, but not be limited to take any action needed
(at the discretion of my Agent) to apply for and agree to the substantial change to
the approved Major Use Special Permit approved for the Miracle Center under
Resolution 86-834, which consists of constructing a decorative archway feature,
addition of decorative elements to some of the existing tapered columns, adding an
entrance stair to the existing Coral Way access, constructing a decorative
element/sip on the eastern entrance, constructing a roof over an existing unused
wall vehicle -storage area and placing on the existing exterior panels Latin
American/Caribbean cityscapes murals.
Subject to obtaining a Variance from Zoning Ordinance 11000, as mended, Article
9, Section 908.8, for a wall (decorative archway) more than eight (8 ft.) feet high on
the property line
2. Prepare, sign, and file documents with any governmental body or agency:
a. To implement such application.
b. Obtain information or documents from any government or its agencies,
and negotiate, compromise, or settle any matter with such government
or agency.
C. Prepare applications, provide information, and perform any other act
reasonably requested by any government or its agencies in connection
with governmental benefits.
3. Act on my behalf with respect to the following matters:
Permit Applications
Construction
9 7 - 127 113
ess Signature I �wC
re L-
State of Florida
County of n_a_nF
The foregoing instrument was acknowledged before me this Al day of JRa)u.nR,
19 9 Z by Simon Porteous, who is personally known to me.
Sign re of person taking acknowledgement
S14€P.,P-i Q) az z
Name typed, printed or stamped
rJOTRR-4
Title or rank eye.
�• ;.� W O
ao�m TM no raw WMVJMMn
Serial number (if applicable)
L
127
NOR
; _[Or
Irpartmint of #tatg
I certify from the records of this office that MIRABAR, INC. is a corporation
organized under the laws of the State of Florida, filed on May 21, 1986.
"'"'� The document number of this corporation is M32460.
I further certify that said corporation has paid all fees and penalties due this office
n through December 31, 1994, that its most recent annual report was filed on
May 11, 1994, and its status is active.
901Z I further certify that said corporation has not filed Articles of Dissolution.
IRS
CR2E®22 (2r91)
ften unber mp fjanD anb
great weal of d)e Mate of Ihm"ba,
at Tallalja Oe, the emital, tbio the
Thirteenth bay of May, 1994
� a
Jim Snfit#
j%errstarg of A tact
Brpartmpnt of Otatp
I certify that the attached is a true and correct copy of the Articles
of Incorporation of
MIRABAR, INC.
a corporation organized' under the Laws of the State of Florida,
filedon May 22, 1986. EFFECTIVE DATE: May 21, 1986.
The document number of this corporation is M32460.
CR2E022 (10.85)
ftEn unber mp hanb anb *
Great lea[ of the &or of Porft,
at TAW)""", the epitai, this do
22nd bapof May 1986.
e
georp _freatone
�erutarp of btate
II b CR2E040 (4-84) 7 - 127
ARTICLES OF INCORPORATION
OF
MIRABAR, INC.
PREAMBLE
tPrizeZaw" ft.
We, the undersigned, do hereby associate ourselves under
the following Articles, for the purpose of forming a corpora-
tion under the laws of the State of Florida. �.
ARTICLE I
NAME J
The name of the Corporation shall be:
MIRABAR, INC.
ARTICLE II
GENERAL NATURE OF BUSINESS
The general nature of the business to be transacted by
this Corporation is:
(1) Acquiring, owning, developing, operating, financing
the acquisition, operation and development of, and leasing
certain real property situated in Miami, Florida.
(2) Engaging in any activity or business permitted under
the laws of the United States and the State of Florida.
ARTICLE III
CORPORATE POWERS
This Corporation shall have all powers now and hereafter
granted corporations for profit under the laws of the State of
Florida, including, but not limited to, power to:
97- 127 119
L
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L
(1) Elec or appoint such officers and agents as its
affairs shall require, and allow them suitable compensation.
(2) Adopt, change, amend and repeal By -Laws, not incon-
sistent with law or its Certificate of Incorporation, for the
exercise of its corporate powers, the management, regulation
and government of its affairs and property, the transfer on its
records of its stocks or other evidence of interest, and the
calling and holding of meetings of its stockholders.
(3) Increase or diminish, by vote of its stockholders or
shareholders, cast as the By -Laws may direct, the number of
directors, provided, however, that the number shall never be
fewer than three (3).
(4) Make and enter into all contracts necessary and
proper for the conduct of its business.
(5) Conduct business, have one or more officers, and buy,
hold, mortgage, sell, convey, lease or otherwise dispose of
real and personal (tangible and intangible) property or any
interest therein of any nature whatsoever, and buy, hold,
mortgage, sell, convey or otherwise dispose of franchises or
any interest therein of any nature whatsoever, in this state
and in any of the several states, territories, possessions and
dependencies of the United States, the District of Columbia,
and foreign countries.
(6) Purchase the corporate assets of any other corpora-
tion and engage in the same character of business.
(7) Acquire, enjoy, utilize and dispose of patents,
copyrights, trade marks and any licenses or other interests
thereunder or therein.
(B) Acquire, take, hold, sell and convey such property as
may be necessary in order to obtain or secure payment of any
indebtedness or liability to it.
(9) Guarantee, endorse, purchase, deal in, hold, sell,
transfer, mortgage, exchange, pledge or otherwise dispose of,
alone, in syndicate, or otherwise in conjunction with others,
the shares of the capital stock of, or any bonds, securities or
other evidences of indebtedness created by any other corpora-
tion, association, partnership, syndicate, entity, person or
governmental, municipal or public authority in this state or
any other state or government and, while owner thereof, exer-
cise all the rights, powers and privileges of ownership, in-
cluding voting rights.
(10) Purchase, hold, sell and transfer shares of its own
capital stock, provided that it shall not purchase any of its
-2 -
97- 127
own capital stm^k except from the surplu- if its assets over
its liabilitiE including capital. Share of its own capital
stock owned by the Corporation shall not be_voted directly or
indirectly or counted as outstanding for the purpose of any
stockholders' quorum or vote.
(11) Contract debts and borrow money at such rates of
interest not to exceed the lawful interest rate and upon such
terns as it or its Board of Directors may deem necessary or
expedient and shall authorize and agree upon, issue and sell or
pledge bonds, debentures, notes and other evidences of indebt-
edness, whether secured or unsecured, including obligations
which are convertible into the capital stock of the corpora-
tion, and execute such mortgages and other instruments upon or
encumbering its property or credit to secure the payment of
money borrowed or owing by -it, as occasion may require and the
Board of Directors may deem expedient; and
(a) Provide in such instruments for transferring
corporate property of every kind and nature then belonging
to or thereafter acquired by it, as security for any
bonds, notes, debentures or other evidence of indebtedness
issued or debts or sums of money owing by it; and
(b) Provide in case of the sale of any property by
virtue of any such instrument or of any foreclosure, the
party acquiring title shall have the same rights, privi-
leges, grants, franchises, immunities and advantages, in
and by such instruments enumerated or conveyed, as be-
longed to and were enjoyed by it.
(12) Lend and advance money, extend credit, take notes and
any'kind or nature of evidence of indebtedness therefor.
(13) Make gifts for educational, scientific or charitable
purposes.
.(14) Indemnify any person made a party, or threatened to
be made a party, to any threatened, pending, or completed
action, suit or proceeding:
(a) Whether civil, criminal, administrative, or
investigative, other than one by or in the right of the
corporation to procure a judgment in its favor, brought to
impose a liability or penalty on such person for an act
alleged to have been committed by such person in his
capacity of director, officer, employee, or agent of the
corporation, or of any other corporation, partnership,
joint venture, trust, or other enterprise which he served
as such at the request of the corporation, against judg-
ments, fines, amounts paid in settlement, and reasonable
expenses, including attorneys' fees, actually and neces-
-3-
WALTON LANTAFF SCHROEDER 6 CARSON 9 7 + 127
11q
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sarily incurred as a result of such action, suit, or
proceeding, or any appeal therein, if such person acted in
good faith and in the reasonable belief that such action
was in the best interest of the corporation, and in crim-
inal actions or proceedings, without reasonable ground for
belief that such action was unlawful. The termination of
any such action, suit, or proceeding by judgment, order,
settlement, conviction, or upon plea of nolo contendere or
its equivalent shall not in itself create a presumption
that any such director or officer did not act in good
faith in the reasonable belief that such action was in the
best interests of the corporation or that he had reason-
able grounds for belief that such action was unlawful;
(b) By or in the right of the corporation to procure
a judgment in its favor by reason of his being or having
been a director, officer, employee or agent of the corpo-
ration, or of any other corporation, partnership, joint
venture, trust, or other enterprise which he served as
such at the request of the corporation, against the rea-
sonable expenses, including attorneys' fees, actually and
necessarily incurred by him in connection with the defense
or settlement of such action, or in connection with an.
appeal therein, if such person acted in good faith and in
the reasonable belief that such action was in the best
interests of the corporation. Such person shall not be
entitled to indemnification in relation to matters as to
which such person has been adjudged to have been guilty of
negligence or misconduct in the performance of his duty to
the corporation unless, and only to the extent that, the
court, administrative agency, or investigative body before
which such action, suit, or proceeding is held shall
determine upon application that, despite the adjudication
of liability but in view of all circumstances of the case,
such person is fairly and reasonably entitled to indemni-
fication for such expenses which such tribunal shall deem
proper.
(c) To the extent that a director, officer, employee
or agent of a corporation has been successful on the
merits or otherwise in defense of any action, suit, or
proceeding referred to in paragraph (a) or (b), or in any
defense of any claim, issue, or matter therein, he shall
be indemnified against the reasonable expenses, including
attorneys' fees, actually and necessarily incurred.by him
in connection therewith.
(d) If a determination is made that indemnification
of the director, officer, employee, or agent is proper in
the circumstances because such person has met the applica-
ble standard of conduct set forth in paragraph (a) or (b),
unless indemnification is ordered by the.tri.bunal before
-4-
'/'D 37- 127
L
F
which suc'" ,,action, suit, or proceed is held. such
determina_.-on shall be made either by the Board of Direc-
tors by a majority vote of a quorum consisting of direc-
tors who were not parties to such action, suit, or pro-
ceeding, or by the shareholders who were not parties to
such action, suit or proceeding.
(15) Pay expenses incurred in defending any action, suit,
or proceeding in advance of the final disposition of such
action, suit, or proceeding as authorized in the manner pro-
vided in paragraph (d) of subsection (14) upon receipt of an
undertaking by or on behalf of the director, officer, employee,
or agent to repay such amount unless it shall ultimately be
determined that he is entitled to be indemnified by the corpo-
ration as authorized in this section.
(16) Indemnify any person, if the requirements of subsec-
tions (14) and (15) are met, without affecting any other rights
to which those indemnified may be entitled under any By -Law,
agreement, vote of shareholders or disinterested directors, or
otherwise, both as to action in another capacity while holding
such office and shall continue as to a person who has ceased to
be a director, officer, employee, or agent of the corporation
and shall inure to the benefit of the heirs, executors and
administrators of such a person.
(17) Purchase and maintain insurance on behalf of any
person who is or was a director, officer, employee, or agent of
another corporation, partnership, joint venture, trust or other
enterprise against liability asserted against him and incurred
by him in any such capacity or arising out of his status as
such, whether or not the corporation would have the power to
indemnify him against such liability under the provisions of
subsection (14).
(18) Enter into general partnerships, limited partnerships
(whether the corporation be a limited or general partner),
joint ventures, syndicates, pools, associations, and other
arrangements for carrying on one or more of the purposes set
forth in its Articles of Incorporation, jointly or in common
with others, so long as the participating corporation, person,
or association would have power to do so alone.
ARTICLE IV
CAPITAL STOCK
(1) This corporation shall be authorized to have out-
standing at any time a maximum of 5,000 shares of stock of the
par value of $1.00.
-5-
WALTON LANTAFF SCHROEDER 6 CARSON ��
9 "7 - 1,27
L
of 11
43ppartmPnt of #tatr
I certify that the attached is a true and correct copy of the
Articles of Amendment, filed on December 22, 1989, to Articles of
Incorporation for AJAR X, INC. changing its name to SUSSEX
DEVELOPMENTS, INC., a Florida corporation, as shown by the records
of this office.
The document number of this corporation is M56219.
(given umber mv %anb anb t4e
(great jital of tope tab of Alaribs,
at Ulla4ass,ee, tope capital, t4is tlpe
3rd bag of January, 1990.
,Sesretarq of Mate
CR2E022 (8-89)
fr1- 12 7 a�
0
ARTICLES OF AMENDMENT TO THE ARTICLES
OF INCORPORATION OF
AJAR X, INC.
Pursuant to the provisions of Section 607.181 of the
Florida General Corporation Act, the undersigned corporation
adopts the following Articles of Amendment to its Articles of
Incorporation:
1. The name of the corporation is AJAR X, INC.
2. The following amendments to the Articles of
Incorporation were adopted by the shareholders and
Directors of the corporation on December 14, 1989, in
the manner prescribed by the Florida General
Corporation Act:
Article I of the Articles of Incorporation of AJAR X.
INC. is amended to read as follows:
"Article I. Name. The name of the Corporation shall
be:
SUSSEX DEVELOPMENTS, INC."
2. The number of shares of the corporation outstanding
at the time of adoption was 5000 and the number of
shares entitled to vote thereon was 5000.
3. The number of shares voted in favor of such amendment
was 5000, and the number of shares voted against such
amendment was 0.
Dated December 14, 1989.
ti
AJAR X, INC.
By:�
Allan R. Murgafiro#d
Its Vice President
Attest:�A..�/,.�
Sherri /Bass
Its Asst Secretary
97- 127 /,Q5
STATE OF FLORIDA
COUNTY OF DADE
Before me, the undersigned authority, personally appeared
Allan R. Murgatroyd and Sherri Hass who are to me well known
to be the persons described in and who subscribed the above
articles of amendment to the articles of incorporation, and he
did freely and voluntarily acknowledge before me according to
law that he made and subscribed the same for the use and
purposes therein mentioned and set forth.
IN WITNESS WHEREOF, I have hereunto set my hand and my
official seal, at Miami in said County and State this 1,#K- day
of December, 1989.
r
No ary Publi
State of orida
My Commission Expires:
DGIARTAME
a6
NOTARY PUBLIC STATE OF FLOVDA
MY COMMISSION EXP. DEC. 8,:1e1
BONDED TNRO 5ENENAL INS. oh:.
� 7 - 1207
ARTICLES OF INCORPORATION
OF
AJAR X, INC.
PREAMBLE
We, the undersigned, do hereby associate ourselves under the
following Articles, for the purpose of forming a corporation
under the laws of the State of Florida.
NAME
ARTICLE I
The name of the Corporation shall be:
AJAR X, INC. .
ARTICLE II
GENERAL NATURE OF BUSINESS
The general nature of the business to be transacted by this
Corporation is:
(1) Acquiring, owning, developing, operating, financing the
acquisition, operation and development of, and leasing real
property.
(2) Engaging in any activity or business permitted under
the laws of the United States and the State of Florida.
ARTICLE III
CORPORATE POWERS
This Corporation shall have all powers now and hereafter
granted corporations for profit under the laws of the State of
Florida, including, but not limited to, power to:
(1) Elect or appoint such officers and agents as its
affairs shall require, and allow them suitable•compensation.
WALTON LANTAFF SCHROEDER 6 CARSON 9 7 .- 127 /��•
(2) Adopt, change, amend and repeal By -Laws, not inconsis-
tent with law or its Certificate of Incorporation, for the
exercise of its corporate powers, the management, regulation and
government of its affairs and property, the transfer on its
records of its stocks or other evidence of interest, and the
calling and holding of meetings of its stockholders.
(3) Increase or diminish, by vote of its stockholders or
shareholders, cast as the By -Laws may direct, the number of
directors, 'provided, however, that the number shall never be
fewer than three (3).
(4) Make and enter into all contracts necessary and proper
for the conduct of its business.
(5) Conduct business, 'have one or more officers, and buy,
hold, mortgage, sell, convey, lease or otherwise dispose of real
and personal (tangible and intangible) property or any interest
therein of any nature whatsoever, and buy, hold, mortgage, sell,
convey or otherwise dispose of franchises or any interest therein
of any nature whatsoever, in this state and in any of the several
states, territories, possessions and dependencies of the United
States, the District of Columbia, and foreign countries.
(6) Purchase the corporate assets of any other corporation
and engage in the same character of business.
(7) Acquire, enjoy, utilize and dispose of patents,
copyrights, trade marks and any licenses or other interests
thereunder or therein.
(8) Acquire, take, hold, sell and convey such property as
may be necessary in order to obtain or secure payment of any
indebtedness or liability to it.
(9) Guarantee, endorse, purchase, deal in, hold, sell,
transfer, mortgage, exchange, pledge or otherwise dispose of,
alone, in syndicate, or otherwise in conjunction with others, the
shares of the capital stock of, or any bonds, securities or other
evidences of indebtedness created by any other corporation,
association, partnership, syndicate, entity, person or governmen-
.tal,. municipal or public authority in this state or any other
state or government and, while owner thereof, exercise all the
rights, powers and privileges of ownership, including voting
rights.
(10) Purchase, hold, sell and transfer shares of its own
capital stock, provided that it shall not purchase any of its own
capital stock except from the surplus of its assets over its
liabilities including capital. Shares of its own capital stock
owned by the Corporation shall not be voted directly or
2
b 7 - 12'7
WALTON LANTAFF SCMROEOER G CARSON
L
indirectly or counted as outstanding for the purpose of any
stockholders' quorum or vote.
(11) Contract debts and borrow money at such rates of
interest not to exceed the lawful interest rate and upon such
terms as it or its Board of Directors may deem necessary or
expedient and shall authorize and agree upon, issue and sell or
pledge bonds,, debentures, notes and other evidences of indebted-
ness, whether secured or unsecured, including obligations which
are convertible into the capital stock of the corporation, and
execute such mortgages and other instruments upon or encumbering
its property or credit to secure the payment of money borrowed or
owing by it, as occasion may require and the Board of Directors
may deem expedient; and
(a) Provide in such instruments for transferring
corporate property of every kind and nature then
belonging to or thereafter acquired by it, as security
for any bonds, notes, debentures or other evidence of
indebtedness issued or debts or sums of money owing by
it; and
(b) Provide in case of the sale of any property
by virtue of any such instrument or of any foreclosure,
the party acquiring title shall have the same rights,
privileges, grants, franchises, immunities and
advantages, in and by such instruments enumerated or
conveyed, as belonged to and were enjoyed by it.
(12) Lend and advance money, extend credit, take notes and
any kind or nature of evidence of indebtedness therefor_
(13),Make gifts' for educational, scientific or charitable
purposes.
(14) Indemnify any person made a party, or threatened to be
made a party, to any threatened, pending, or completed action,
suit or proceeding:
(a) Whether civil, criminal, administrative, or
investigative, other than one by or in the right of the
corporation to procure a judgment in its favor, brought
to impose a liability or penalty on such person for an
act alleged to have been committed by such person in
his capacity of director, officer, employee, or agent
of the corporation, or of any other corporation,
partnership, joint venture, trust, or other enterprise
which he served as such at the request of the
corporation, against judgments, fines, amounts paid in
settlement, and reasonable expenses, including
attorneys' fees, actually and necessarily incurred as a
result of such action, suit, or proceeding, or any
3
WALToN LANTAFF SCHROEDER & CARSON 9 7 -- 127 /A�
appeal the in, if such person acted _a good faith and
in the reasonable belief that such action was in the
best interest of the corporation, and in criminal
actions or proceedings, without reasonable ground for
belief that such action was unlawful. The termination
of any such action, suit, or proceeding by judgment,
order, settlement, conviction, or upon plea of nolo
contendere or its equivalent shall not in itself create
a presumption that any such director or officer did not
act in, good faith in the reasonable belief that sucfi
action was in the best interests of the corporation or
that he had reasonable grounds for belief that such
action was unlawful;
(b) By or in the right of the corporation to
procure a judgment in its favor by reason of his being
or having been a director, officer, employee or agent
of the corporation, or of any other corporation,
partnership, joint venture, trust, or other enterprise
which he served as such at the request of the
corporation, against the reasonable expenses, including
attorneys' fees, actually and necessarily incurred by
him in connection with the defense or settlement of
such action, or in connection with an appeal therein,
if such person acted in good faith and in the
reasonable belief that such action was in the best
interests of the corporation. Such person shall not be
entitled to indemnification in relation to matters as
to which such person has been adjudged to have been
guilty of negligence or misconduct in the performance
of his duty to the corporation unless, and only to the
extent that, the court, administrative agency, or
investigative body before which such action, suit, or
proceeding is held shall determine upon application
that, despite the adjudication of liability but in view
of all circumstances of the case, such person is fairly
and reasonably entitled to indemnification for such
expenses which such tribunal shall deem proper.
(c) To the extent that a director, officer,
employee or agent of a corporation has been successful
on the merits or otherwise in defense of any action,
suit, or proceeding referred to in paragraph (a) or
(b), or in any defense of any claim; issue, or matter
therein, he shall be indemnified against the reasonable
expenses, including attorneys' fees, actually and
necessarily incurred by him in connection therewith.
(d) If a determination is made that indemnifica-
tion of the director, officer, employee, or agent is
proper in the circumstances because such person has met
the applicable standard of conduct set forth in
4
WALTON LANTAFF SCHROEDER 6 CARSON p.
I 91- 12'7
OU
paragraph or (b), unless indemnification is ordered
by the tribunal before which such action, suit, or
proceeding is held. Such determination shall be made
either by the Board of Directors by a majority vote of
a quorum consisting of directors who were not parties
to such action, suit, or proceeding, or by the
shareholders who were not parties to such action, suit
or proceeding.
(15) Pay expenses incurred in defending any action, suit, or
proceeding in advance of the final disposition of such action,
suit, or proceeding as authorized in the manner provided in
paragraph (d) of subsection (14) upon receipt of an undertaking
by or on behalf of the director, officer, employee, or agent to
repay such amount unless it shall ultimately be determined that
he is entitled to be indemnified by the corporation as authorized
in this section.
(16) Indemnify any person, if the requirements of subsec-
tions (14) and (15) are met, without affecting any other rights
to which those indemnified may be entitled under any By -Law,
agreement, vote of shareholders or disinterested directors, or
otherwise, both as to action in another capacity while holding
such office and shall continue as to a person who has ceased to
be a director, officer, employee, or agent of the corporation and
shall inure to the benefit of the heirs, executors and
administrators of such a person.
(17) Purchase and maintain insurance on behalf of any person
who is or was a director, officer, employee, or agent of another
corporation, partnership, joint venture, trust or other
enterprise against liability asserted against him and incurred by
him in any such capacity or arising out of his status as such,
whether or not the corporation would have the power to indemnify
him against such liability under the provisions of subsection
(14).
(18) Enter into general partnerships, limited partnerships
(whether the corporation be a limited or general partner), joint
Ventures, syndicates, pools, associations, and other arrangements
for carrying on one or more of the purposes set forth in its
Articles of Incorporation, jointly or in common with others, *so
long as the participating corporation, person, or association
would have power to do so alone.
5
WALTON LANTAFF SCMROEDER & CARSON 97- 127 19/
L
ARTICLE IV
CAPITAL STOCK
( 1 ) This corporation shall be authorized to have outstand-
ing at any time a maximum of 5,000 shares of stock. of the par
value of $1.00.
(2) Shares of stock may be issued in consideration of the
payment of the entire purchase price or only part of the purchase
price, as may be determined by the Board of Directors which
payment may be made in cash, property, or in services. Shares
issued in consideration of the payment of only part of the
purchase price:
(a) Shall be subject to aaMs=thereon, in amounts
and at such times as the Boa d.,Qf Directors may
determine until the whole thereof. -hay*- -been paid;
and
(b) Shall -participate• in div"Idends: upon the basis
of the amount actually paid on the- shares;
and
(c) Certi•i*tcates issued the"for...-shall bear
endorsement as to the actual amount paid thereon.
s (3) No stock in this corporation shall be sold. or trans-
ferred other than by operation of law, unless and until the
record owner thereof shall have given written notice, by certi-
fied mail, to the corporation at its principal office, setting
forth a desire to sell such stock, together with the price, terms
u and conditions upon which said stock shall be offered for sale.
The corporation, if it elects, or its stockholders, if it shall
not elect, shall have an exclusive right to purchase said stock
at the price and upon the terms and conditions set forth in said
notice at any time within thirty (30). days of the corporation's
receipt thereof. Upon failure of the corporation or its
.stockholders to exercise such rights within such thirty (30) day
period, said stock may be offered for sale to others, but only at
the price and upon the terms and conditions stated in said
notice.
(4) Anything to the contrary notwithstanding, the original
subscribers hereto shall, prior to issue of certificates
therefor, have the right to assign their stock subscriptions
without regard to the limitations on stock transfers contained in
Section (3) above.
6
9'7 - 12 7
wALTON LANTAFF SCHROEDER 6 CARSON
L
lippartinnit of #tatp
J •\Y
5�C I certify from the records of this office that SUSSEX DEVELOPMENTS, INC. is a
VL corporation organized under the laws of the State of Florida, filed on
C July 27, 1987.
�C)1�
' The document number of this corporation is M56219.
U_
I further certify that said corporation has paid all fees and penalties due this office
through December 31, 1994, that its most recent annual report was filed on
May 10, 1994, and its status is active.
I further certify that said corporation has not filed Articles of Dissolution.
CR2EO22 (2-91)
diben under mp hand and the
great *tat of the btatt of pariba,
at mallal)"get, tbt Capital, tbig the
Twelfth Dap of May, 1994
Jim �$MR4
j%ecretaq of Mate
57- 127 / a?
FLORMA DEPARTMENT OF STATE
Jim Smith
Secretary of State
May 12, 1994
SUSSEX DEVELOPMENTS, INC.
3301 CORAL WAY
BOX 45
MIAMI, FL 33145US
SUBJECT: SUSSEX DEVELOPMENTS, INC.
DOCUMENT NUMBER: M56219
In compliance with the request on your 1994 Annual Report, the certificate of
status for the subject corporation is enclosed.
Should you have any questions regarding this matter, please telephone
(904) 487-6056.
Annual Reports Section Letter No. 594A00022561
S 4 Division of Corporations - P.O. BOX 6327 -Tallahassee, Florida 323149 7 - 12 7
7
A
te
'fj0rtaa
���arim�ni mf �t�t#r
I certify from the records of this office that STOCKS CONSTRUCTION (U.S.A.),
INC., is a corporation organized under the laws of Delaware, authorized to
transact business in the State of Florida, qualified on August 25, 1957.
The document number of this corporation is P15740.
I further certify that said corporation has paid all fees and penalties due this office
through December 31,1994, that its most recent annual report was filed on
October 5, 1994, and its status is active.
I further certify that said corporation has not filed a Certi it'ra of Withdrawal.
GR2EO22 (241)
L
abea under mp W a b the
&rest west d the Mate of J%rribk
at MItaba ga, the C*td- the thr
Eighteenth by 0j November,1994
�titi �mt�
,srrrearq of 10tate -- -----
g 7 -- 127
135
C
"I
FLORIDA DEPARTMENT OF STATE
Sandra B. Mortham
February 17, 1995 Secretary of State
CT Corporation System
1311 Executive Center Drive
Suite 200
Tallahassee, FL 32301
Re: Document Number P15740
The Amendment to the Application of a Foreign Corporation for STOCKS
CONSTRUCTION (U.S.A.), INC. which changed its name to STOCKS &
STOCKS (U.S.A.), INC., a Delaware corporation authorized to transact business
in Florida, was filed on February 17, 1995.
Should you have any questions regarding this matter, please telephone (904)
487-6050, the Amendment Filing Section.
Annette Hogan
Corporate Specialist
Division of Corporation
CR2E042
I,0&
Letter Number: 795A00007410
Division of Corporations - P.O. BOX 6327 -Tallahassee, Florida 32314
9:1- 12
. .tt w .1prtt , Y`l>
Stocks & Stocks Limited
Stocks & Stocks Holdings Limited
Number
Percentage
Number Percentage
Number Percentage
Number Percentage
of holders
of holders
........................................
of shares
of shares
of holders of holders
........................................................................................
of shares
of shares
............................. ...........................
Directors
....
8
.3
I .................................
5 889 690
-.3
1 .1
3 665 200
-.0
Institutions
3
._'
1 -51 600
2.2
1 .1
1 000 000
'.0
Staff & Share Trust
84
-1.1
9 528 882
11.8
63 5.5
6 856 -►33
13.1
Nominees
61
3.0
6 922 626
&6
43 3.'
- 013 333
13.3
Other
1 886
923
4 068 '40
5.1
1 033 9'0.5
8 048 18.1
I �. t
Stocks & Stocks
Holdings Limited
1
1
52 300 000
65.0
- -
-
-
Stocks & Stocks Management
Holdings (Pry)) Lid
1 .1 25 -16 850 49.2
100.0 80 461 538 100,0 1 142 100,0 52 300 000 100.0
Stacks a Stocks Limited
Stocks & Stocks Holdings Limited
NMw6w
P*teeatw
Naeabw PNWWW
Naeahr POWAM q
Number Percentage
.................................................................................................................................................................................................................................
of hohfete
e/ ho/dws
of shwas
of Show
of hofdets
of hvldws
al shams
of shares
1-1000
1 360
66,6
658 900
8
746
653
355 344
7
1 001-10 000
586
28,7
2 145 437
2,7
303
26.5
1 231 500
2.4
10 001-100 000
71
3,4
2 110 975
2,6
66
5.8
2 049 499
3,9
Over 100 000
26
1,3
75 546 226
93,9
27
2,4
48 663 657
93.0
2043 100,0 80 461 538 10010 1 142 100,0 52 300 000 10010
9"7- 12'7
L
.......................
u at _;o Aprrl 1995
Issued Shares
Stocks & Stocks Holdings Limited Stocks & Stocks Limited
1992 1993 1994 1995 1994 1995
Before After
restructure restructure
Total no. of =isacuoru recorded
214
-0
34
66,4
1 768
1 41
3 289
Total no, of ihares traded
i 5,4- 400
133 500
186 642
- 345 -30
9 291 849
- 680 646
8 509 555
Total value of shares traded fR)
6 820 613
153 820
11-3 631
11 652 643
37 190 470
12()8663,3
33 532 826
Lowest price per share i R)
1,15
1.15
0.'5
0.-0
3,00
0.65
2190
Hiehesr price per share (R)
2,35
2.00
0.85
3.00
4,90
3,20
530
Closing price at 30 April (R)
2,20
-
0.75
3,00
4,70
3.20
5.00
Total volume as % of coral
issued shares
10,61
0,26
0.36
14,05
17,77
9,55
1058
............................................................................................................................................................................................................................
Dividend yield (%)
5.5
9,6
9,3
3,0
23
18
2,4
Earnings yield (%)
- -..................................................................................................................................................I.............................
173
322
310
11,7
10,4
1019
9,8
Share prices compared to JSE Industrial Index
7100 - �.-. .._
_ 620
7000 - ;
69M -
3 i; •
•� ° q
6600 - • • �• � a • : i i
N•
%; • • d : - b0
6100 - W • - ° •:
6200 -
6100 - - -- .. - 290
May Jun, ( JulyII Aug Seel Oct I Nov a" Jan F 0 Mar II Ant May
1!1 Itti
Left Axis: Right Axis:
Industrial Index Stocks 3 Stocks Holdiop Liana/
Stocks 6 Stocks baited ter•
L
12 )t�9
I have become farniharized with your remodeling efforts of the Miracle Center. I think this would
be a tremendous boost for the area particularly, in light of the fact that we have seen a decrease in
property values an thus an erosion in the tax base for the City in the last few years. Properties such
as the one adjoining our bank building, which has been abandoned and is being used by vagrants and
law -breaking individuals have exhorbitated the problem. This has greatly contributed to the
deterioration of the area; therefore, a project such as yours deserves all the support from the city,
as well as from your neighbors.
Good luck and congratulations.
Sincerely, a
�^ Salvador Bonilla-Mathe
Chairmen do C.E.O.
SEM: M cp
3400 Cord way • M. aft Fiorldo 33145 • TeL (305) 44342-W • Telex 44111a C-W MIA . Fmc (3M) W-2064
97- 127
L
.. ... .r ... 1-.4 a I M j 3 4 4 4 U j9i"7"V
....rl•M.tO ;t6 134 1 i.l.r• JuW
j This Warranty Betd LI,1..,,,.,, r..•...,•.,11I. /s'Ki.l.. •.i Scptcnhcr 11 InsT ti.
DKORATIV'r. ARTS PLAZA, INC..
"n..•• u.nnn null.. 11.. Inn. ,d Florida .a•.I L..•.... .1. ,....,.µ.i Aw. n1 1
►--•-•-. wl :ISI Le Jaunt Road. Suite 300, Coral Cables. FI.. )313a.
...........lhr ,,.IL•.1 Il.r ,"wMw b,
1
41RACLF. Ct.%TI'.R ASSOCIATES. a Florida general partner.hlr.
I
„I.....• ,r..l,.11... ,,.l.lr.•.. ,. 2131 LeJeune Road. Suits 300
Coral Cables. Florida 33134 i
ldltnfsscfh. I i..11 Il.r ,Ilw.11.-I 1.4 .M.1
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Tract A. of MIRACLE CENTER. according to the Plat thereof, as recorded
In Plat Rook 130, Page Iq . of the Public Records of Dade County. Florida.
formerly knows set
The tent 396.94 test of the East 62S feet of Tract "S" of CORAL CATF
SECTION "D". according to the Plat thereof, as recorded In Plat Ikok
$0. at Page 34. of the Public Recarda of Dade County. Florida.
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MLRACLE CENTER ASSOCIATES, a Florida general Partnership.
of Ow CH,or. of Dade ql 16 $laic d Florida . Irbaio mass dl.r di..ee it
351 LaJeune goad, Suite 400, Coral Cablst, Flortda 33134
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TRACT s MIRACLC CUTTS, aceordtsg is the Plat thereof, recorded is
Plat seek 1T0 , at Hp ,_aj_. of the Fuhlte Records of Dade County.
Florida;
Ilk/a The Last 226.26 fact of Tract "f" CORAL 0ATI statoR "C". according
to the rlat thersot, recorded to Flat soak $0. at Page 36. of the Fvktte
accord* of code CetwtF, Florida.
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97- 127
J-:86-879
10/23/86
RESOLUTION NO. 86 `83 4
A RESOLUTION ISSUING A MAJOR USE SPECIAL PERMIT
ATTACHED HERETO AS EXHIBIT "A"; APPROVING WITH -
CONDITIONS, THE MIRACLE CENTER PROJECT PROPOSED
BY CORAL WAY ASSOCIATES, LTD., AND DECORATIVE
ARTS PLAZA, INC. LOCATED AT APPROXIMATELY 3301- '
3501 CORAL WAY (SW 22 STREET),.•MORE PARTICULARLY
DESCRIBED HEREIN AS THE..EAST 625 FEET OF TRACT B
CORAL GATE SECTION D, PLAT BOOK 50, PAGE 34 OF
THE PUBLIC RECORDS OF DADE COUNTY; MAKING
FINDINGS; INCORPORATING A DEVELOPMENT IMPACT
STUDY BY REFERENCE; PROVIDING THAT THE MAJOR USE
SPECIAL PERMIT SHALL BE BINDING ON THE APPLICANT
AND SUCCESSOR IN INTEREST; AND DIRECTING THE
CITY CLERK TO SEND COPIES OF THE HEREIN
RESOLUTION TO AFFECTED AGENCIES AND THE
DEVELOPER.
WHEREAS, it is the intent that the Major Use Special Permit shall be the
instrument for implementing by one action, authorized for issuance by the City
Commission, all changes in the adopted Comprehensive Plan, Zoning district
classifications, other Zoning actions• or other City ordinances that would
otherwise be necessary to the accomplishment of the objectives sought in the
application for Major Use Special Permit; and
WHEREAS, Coral Way Associates LTD., and Decorative Arts Plaza, Inc.
submitted an Application for a Major Use Special Permit per Article 28: Major
Use Special Permits: Uetailed'Requirements of' Zoning Ordinance 9500, for the
Miracle Center Project; and
WHEREAS, the Miami Planning Advisory Board, at its meeting held on
September 17, 1986, following an advertised public hearing, adopted Resolution
No. PAB 30-66 by a 8 to 1 vote, recommending approval of a Major Use Special
Permit for the project; and
WHEREAS, the City- *Commission has conducted a public hearing, having
considered the Application for Major Use Special Permit and the
recommendations of the Miami Planning Advisory Board; and
WHEREAS, the City Commission has determined that all legal requirements
have been complied with; and
WHEREAS, the Applicant voluntarily ,offered to contribute the sum of
$15,000 to the City of Miami to be used by the Day Care Division of the City'
of Miami Parks and Recreation Department to provide day care/child care
services and facilities within the City of Miami. CITY COMMISSION
MEETING OF 9 7_ 127
n fl,• 0 I l J
L
WHEREAS, the City Commission deems it advisable and in the best interests
of the general welfare of the City of Miami to issue a Major Use Special
Permit as• hereinafter set forth;
NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY OF MIAMI,
FLORIDA:
Section 1. The following findings of fact are made with respect to the
project:
a. The Commission has determined that the project is in conformity with
the adopted Miami Comprehensive Neighborhood Plan.
b. The Commission has determined that the project is in accord with the
district zoning classification of Zoning Ordinance 9500.
c. The City Commission finds that the project would not create adverse
impact on air quality, ground water, soils, animal life, vegetation,
.wastewater management or solid waste disposal, and further finds that
it would have a number of positive impacts including:
1. A projected .422 permanent new jobs would be generated by the
project.
2. The project will include 138 rental apartment units, which are in
generally short supply within the City of Miami, and will contain
approximately 998 parking spaces, more than are required under
applicable zoning regulations.
d. The City Commission finds"that'"the adverse "impacts `related' to• water
demand, energy demand, solid waste generation, demands on public
services and traffic generation will be mitigated by the conditions
set forth in Exhibit "A".
e. The City Commission finds that:
1. The project will have a favorable impact on the economy of the
City; and
2. The project will efficiently use public transportation
facilities; and
3. The project will favorably affect the need for people to find
adequate housing reasonably accessible to •their places of
employment; and
4. The project will efficiently use necessary public facilities; and
5. The project will have a favorable impact on the environment and
natural resources of the City; and
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y 7 - 12'7
6. The project will not adversely affect living conditions in the
neighborhood; and
7. The *project would not adversely affect.public safety; and
B. That there is a public need for the project.
Section 2. A Major. Use.Special Permit, attached hereto as Exhibit "A"
and made a part.hereof by reference, approving with conditions, the Miracle
Center Project, proposed by Coral Way Associates, LTD., and Decorative Arts
Plaza, Inc., for approximately 3301 Coral Way, being the east 625 feet of
Tract B Coral Gate Section D, Plat Book 50 Page 34 of the Public Records of
Dade County, be and the same is hereby granted and issued.
Section 3. The Major Use Special Permit, as approved, shall be binding
upon the applicants and any successors in interest.
Section 4. The City Clerk shall send copies of the herein resolution to
affected agencies'and the developer.
PASSED AND ADOPTED this 23rd day of October 1986.
i
i
ATTE&
PREPARED AND AyP�PROVED BY:
A ISTANT CITY ATTORNEY
-3-
APPROVED g TO FORM AND
CORRE TN SS*:
' 7
CITY ATTORNEY
97-
F
EXHIBIT "A"
MAJOR USE SPECIAL PERMIT
-Let it be known that the' Commission of the City of Miami, Florida has
considered in public hearing on October 23, 1986, the issuance of a Major Use
Special Permit: and has considered the detailed requirements of Zoning
Ordinance 9500'in connection with the development known as the Miracle Center
Project proposed by Coral Way Associates Limited and Decorative Arts Plaza,
Inc., to be located in the City of Miami, at approximately 3301-3501 Coral
Way, being legally describe as;
East 625 feet of Tract B Coral Gate
Section D, Plat Book 50 Page 34 of
the Public Records of Dade County,
Florida
being subject to any dedications, limitations, restrictions, reservations or
easements of record;
and after due consideration of the recommendations of the Zoning Board and
Planning Advisory Board issues: '
A Major Use Special Permit
subject to the following modifications: -
FINDING OF FACT WITH MODIFICATIONS
Development
1. The development proposes 645,897 gross square feet of floor area,
comprised of the following elements:
i
Gross Square Feet
Element of Building Area Spaces
Retail 80,283
i Restaurants
- dining 20,500
- live -entertainment 4,780
j Health Spa 14,620 _
Dance Studio 5,380
Theaters 44,857 2270 seats
10 theaters
��� Page 1 of 9 97—
? Mall, Mechanical and Services 38,100
122,377 138 DU's
Apartments?
Parking 315,000 998 spaces
64!�, 89
This project meets the requirements of Ordinance 9500, and is further limited
I by applicable regulations and procedures as follows:
The Schedule of District Regulations, Sheet 4 of 6,
CR-3/7 Commercial -Residential (General) District,
Zoning Ordinance 9500, and the Miami Large Scale
Development Committee meeting of July 15, 1986, whose
members made recommendations based on the conceptual
plan and design schematics on file dated July 1, July
17, and August 25, 1986, prepared by Arquitectonica
International Corporation, Architects, for the site
bounded by Coral Way on the south, S.W. 33rd Avenue on
the east, and a point 625 feet west of S.W. 33rd
Avenue on the west.
Additional parameters for the project are as follows:
Parking Approximately 315,000 gross square feet for
approximately 998 vehicles to be accommodated on 4
levels
Height 235 feet (scaled)
Stories 17 levels
Lot area 4.4 gross acres
Loading 11 truck bays and 4 compactor bays
Estimated Date Phase I, January 1988, Phase II, October 1988
of Completion -
Phases Two
The site contains approximately 1.7 acres of
open space. The entire perimeter of the project
will be landscaped substantially in accordance
with plans to be submitted by Arquitectonica
International Corporation, Architects, prior to
issuance of a building permit.
Page 2 of 9
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This permit contains the conditions for a Major Use Special Permit per Article
.28 of Zoning Ordinance 9500, and said conditions are applicable to the entire
project.
THE APPLICANT SHALL:
1. Use only native and other non-invasive species adapted to South Florida
climatic conditions in project landscaping. The landscape plan shall be
prepared by a Florida registered landscape architect with final plans
approved by the Planning Department. The owners shall be responsible for
the perpetual maintenance of all landscaping.
2. Implement best management practices to minimize air pollution to include:
a. Provision of an information board in the lobby containing mass transit
information, such 'as bus and metrorail schedules and routes, to
project tenants;
b. Provide at least two percent of all parking spaces, for car or van pool
parking; '
c. Establish and operate a van or car pool program in order to encourage
ride sharing and make information readily available;
d. Provide bicycle storage areas in the parking area.
3. Incorporate the following energy coi,servation measures -into •the "'-
development:
a. Individually metered tenant -controlled air conditioning.
I
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it b. A variable air volume system for air distribution, where feasible.
j c. Maximum use of task lighting in work'areas•.
A. Centralized energy control system that will provide start/stop
1 optimization, time of day scheduling, electrical demand limiting,
t
night temperature setback/setup, programmed maintenance, and building
lighting control.
4. Collaborate with the City to incorporate security measures and systems
into the design and operation of the project; security systems and ry cry
�q86 '1
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construction documents .to be reviewed by the Miami Police Department (at
their option).. Suffidient exterior lighting should be provided to deter
criminal activities. •Coordination between the Police Department and the
private security force for the project must be developed prior to opening'
of the project.
5. Obtain all necessary permits from. Dade County Water and Sewer Authority
Department for the provision of water and wastewater services to serve the
project.
6. Notify State and local historic preservation officials in the event any
potential significant historic or archeological artifacts are uncovered,
and delay construction for up to 3 months, if requested, for survey and
excavation of the discovery.
7. Work with the City to prepare a Minority Participation and Employment Plan
to be submitted within ninety (90) days of the issuance of this Major Use
Special Permit.
8. Prohibit vehicles from backing out onto S.W. 33rd Avenue upon completion
of construction. No left turns shall be permitted upon exiting the
building or the service road onto S.W. 33rd Avenue. Left turn
prohibitions shall be 'accomplished by driveway configurations and signage
which shall be subject to approval by the Public Works Department.
9. Prepare a parking management plan prior to issuance of a certificate of
occupancy, which shall be subject to approval by the Public Works and
Planning Departments.
10. Prior to issuance of a certificate of occupancy prepare a loading
management plan which limits service vehicles and garbage trucks to the
hours of 7:00 a.m. to• 5:00 p.m, which plan shall be subject to the
approval, of the Planning and Public Works Departments.
11. If required, allow the City to place radio antennas and related minor
structures on the roof for the City's emergency communication system, in
Page 4 of 9
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97- 127 1.55
accordance with Department of Building and Vehicles Maintenance
requirements. The applicant is to retain all rights of architectural
approval.
12. Enter into agreements with the City within one year of issuance of this
Major Use Special Permit, to contribute a fair share of police and fire
capital facilities needed•to resolve City concerns,and.comply with the
requirements of an Impact Fee Ordinance if the City enacts such. an
ordinance within the next five years. The fair share contribution is to
be considered an offsetting credit against any future City impact fees.
13. Within forty-five days of the issuance of this Major Use Special Permit,
the Applicant shall file a petition to temporarily, for a period of one
year, prohibit vehicular access from Southwest 21st Street to Southwest
33rd.Avenue. In the event the City Commission approves said petition to
temporarily prohibit such vehicular access, the Applicant, if requested by
the Coral Gate Homeowners Association, shall file a petition to
permanently. prohibit vehicular access from Southwest 21st Street to
Southwest 33rd Avenue, or a petition to close and vacate Southwest 33rd
Avenue from Southwest 21st Street to either the north property boundary of
this project or to Coral Way. Said petition to permanently prohibit
vehicular access or close and vacate said portions of Southwest 33rd
Avenue shall be filed if so requested by the Coral Gate Homeowners
Association not less than two months prior to the expiration of the
temporary prohibition of vehicular access.
The Applicant shall assume full responsibility for pursuing said petitions
to the City. All costs connected with said petitions and attendant public
hearings shall be assumed by the Applicant.
If the City Commission approves the permanent prohibition of vehicular
access from Southwest 21st Street to Southwest 33rd Avenue or the
permanent. closing and vacation of the aforesaid portions of Southwest 33rd
Avenue, the Applicant shall at its sole expense, design and build a cul-
de-sac or an equivalent device to allow turnaround movement. The plan for
said road construction shall be prepared subject to. the approval of the
Public Works Department prior to permitting.
i
The appropriate portions of Southwest 33rd Avenue through which vehicular
may be permanently prohibited or permanently closed pursuant to
,,access Page 5 of 9' 97- 127
-this condition shall be landscaped and perpetually maintained by the
Applicant in accordance with a recorded covenant which shall be submitted
by the Applicant and approved by the Law and Planning Departments prior to
issuance of a building permit. Plans for the aforesaid landscaping shall.
be subject to the approval of the owners of the land abutting the portions
of Southwest 33rd Avenue which are closed pursuant to the aforesaid
petition. Not less than $50,000 shall be the cost of the cul-de-sac or
equivalent device, or turnaround, including landscaping. Whithin forty-
five days of the Commission's permanently prohibiting vehicular access or
closing and vacating of any such portion of Southwest 33rd Avenue, the
Applicant shall deposit with the Planning Department a surety bond or
letter of credit for $50,000 which shall be released upon completion of
the aforesaid landscaping and road construction.
Provided, however, in the event the City Commission does not approve the
aforesaid petition to permanently prohibit vehicular access or the
aforesaid petition to close and vacate a portion of Southwest 33rd Avenue,
then the Applicant shall undertake a traffic study similar to the "Traffic
Monitoring Program" submitted by the applicant, dated August 29, 1986,
under the direction of the Planning and Public Works Departments, at the
expense 'of the applicant, not to exceed Fifteen Thousand ($15,000)
Dollars, one year after the issuance of the Certificate of Occupancy for
the theaters, in order to establish the degree of traffic intrusion onto
the adjoining residential areas as a result of this development. If the
traffic volume is found to increase fifty percent (50%) above the present
volume, or the traffic on any link north of the project exceeds two
vehicles per minute for any time period between 9:00 p.m. and 11:00 p.m.,
Friday through Sunday, as indicated in Exhibit I of the Traffic Monitoring
Program dated August 29, 1986, prepared by David Plummer and Associates,
the Department of Public Works and the Planning Department may propose to
the City Commission the closing to traffic of S.W. 33rd ,Avenue from the
northern• boundary of the subject property to 21st Street, or alternative
measures. If the City. Commission approves the closing to traffic, the
applicant shall at his. sole expense, design and build a cul-de-sac or an
equivalent device, 'to allow turn around movement without affecting
neighborhood properties. The plans shall be prepared subject to the
approval of the Public Works Department prior to permitting.
Page 6 of 9
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97- 127 15q
The closed portions of 33rd Avenue shall be landscaped and permanently
imai•mtained by the applicant in accordance with a recorded covenant
prepared prior. to the issuance of.a building permit.• The covenant shall
•be subject to the review and approval of the Law and Planning -Departments.
The landscape plan shall be subject to the standards and approval of the
Planning Department; not less than $50,000 shall be the cost•of the cul-
de-sac or an equivalent device, or turnaround, including landscaping. The
applicant shall deposit with the Planning Department a surety bond or
•letter of credit for $50,000 for a period of two years beginning with the
issuance of a certificate of occupancy.
14. Provide all required parking located within the structure without charge
to the patron. • This'requirement shall not preclude the use of a ticket
validation system.
15. Install a traffic signal light, at his sole cost, at•S.W. 33rd Avenue and
Coral Way, prior to issuance of a certificate of occupancy.
16. Be responsible for perpetual maintenance of the access easement and
adjacent landscaping.
17. Provide an eight (8) foot decorative masonry or mixed materials wall,
acceptable to the abutting landowners along the entire length of the
northern. property line of the site. Construction of the wall will
commence simultaneously with construction of -the project foundation and be
completed prior to issuance of a building permit for the main structure of
the project. A densely landscaped buffer strip, subject to the approval
of the Planning Department, shall be planted immediately south of the
wall. 'The sum of the wall and planting shall be no .less than 10 feet in
depth. The landscaped buffer strip shall include black olive trees with a
minimum height of twenty (20) feet.
The applicant's landscape architect shall prepare landscaping plans for
the installation of landscaping costing a minimum of $500 per lot, for a
minimum aggregate sum of $5,000.00 within lots 446-455, block 20, Coral
Gate Section D (50-34), solely for landscaping along the south property
line of said lots. Said landscaping plan shall be acceptable to the
owners of the aforesaid lots. This landscaping shall be installed by the
applicant within 30 days of completion of construction of the wall
required•pursuant to this Condition 17.
Page 7 of 9
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97- 127
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THE CITY SHALL
18. Collaborate with the Applicant to ensure the incorporation of security
• measures and systems into the design and,operation of the project. . -
GENERAL
19. The Applicant shall submit a report, twelve (12) months from the date of
issuance of this Major Use Special Permit and each twelve (12) months
thereafter until a final Certificate of Occupancy is issued, to the
.Planning' Director, City of Miami Planning Department. This report shall
contain, for the preceding twelve (12) months:
a. A general description of construction progress in terms of
construction dollars and employment.
b. A cumulative list of all permits or approvals applied for, approved or
denied.
c. A statement as to whether any proposed project construction changes in
the ensuing twelve (12) months are expected to deviate from the
approvals included in this Major Use Special Permit.
The Planning Director, City of Miami Planning Department, or a project
director to be named later, is hereby designated to receive this report,
and to monitor and assure compliance with this Major Use Special Permit.
20. The Applicant shall record this Miracle Center Major USe•SFecial Perm;;
with the Clerk, Dade County Circuit Court, within 30 days of issuance,
specifying that the Major Use Special Permit runs with the land and is
binding on the Applicant, its successors, and/or assigns.
The Applicant shall give notice to Richard P. Brinker, Clerk, Dade County
Circuit Court, 73 West Flagler Street, Miami, Florida, 33130, for
recording in the Official Records of Dade -County, Florida, as follows:
a) That the City Commission of the City of Miami, Florida, has issued a
Major Use Special Permit for the Miracle Center Project, located at•
3301-3501 Coral Way.
LEGAL DESCRIPTION: East 625 feet of tract
B Coral Gate Section D, Plat Book 50 page
34 of the Records of Dade County.
Page 8 of 9 27
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J-88-1048
10/25/88
RESOLUTION NO.
A RESOLUTION- AMENDING• THE MIRACLE CENTER
MAJOR USE SPECIAL PERMIT ISSUED PURSUANT TO
RESOLUTION NO. 86-834, ADOPTED OCTOBER 23,
1986, AS AMENDED • BY RESOLUTION 88-856,
ADOPTED SEPT EMBER 27, 1988 TO REFLECT THAT
THE SQUARE FOOTAGE OF "DINING" AREA TO BE
BUILT IS' 31,200 FEET AND THE SQUARE FOOTAGE
-OF "LIVE ENTERTAI,NMENT"' IS 6,451,. SAID.
AMENDMENTS BEING MADE TO CORRECT SCRIVENER'S
ERRORS IN RESOLUTION NO. 88-856; AND FURTHER,
DIRECTING THE CITY CLERK TO SEND COPIES OF
THE HEREIN RESOLUTION TO AFFECTED AGENCIES
AND THE*DEVELOPER.
WHEREAS, Coral Way Associates, LTD., and Decorative Arts
Plaza, Inc. submitted an application for a Major Use Special
Permit per Article 28: Major Use Special Permits: Detailed
Requirements of Zoning Ordinance 9500, for the Miracle Center
Project ("Project"); and
WHEREAS, the City Commission, on October 23, 1986, following
an advertised- public hearing adopted Resolution No. 86-834, the
Miracle Center Major Use Special Permit, which approved the
.Project, with conditions; and
WHEREAS, thereafter, the City Commission, on
September 27, 1988, following an advertised public hearing,
adopted Resolution No. 88-856, approving Miracle Center
Associates Inc.'s (successors in interest) request to'amend said
Major Use Special Permit; and
WHEREAS, Resolution No. 88-856 contained scrivener's errors
in the amendment of line items of said amended Permit pertaining
to dining and live entertainment built out square footage: and
WHEREAS, the chart containing the errors, which was provided
by the Developer, should have read 31,200 feet instead of 36,077
feet for actual square footage of "Dining;" and
WHEREAS, the. actual square footage built for "Live
Entertainment" should have read 6,451 instead of 1,000; and
CITY COMMISMON
METING OF
OCT 27 1988Qr� a
RUOLUTION No. SS�J(J
97- 127 AO/
WHEREAS, the plans on file with the City reflect the correct
calculations and the Director of the Planning Department has
agreed that the figures on Page 4 of the, September 27,' 1988,
Resolution are in fact scrivener's errors which do not change the
total figures for the Project or the previously approved Major
Use Special'Permits; and
WHEREAS, the remaining Findings of Fact as contained in -said
Permit and as amended by Resolution No. 88-856 are still correct
and undisturbed;
NOW, THEREFORE, BE IT RESOLVED BY. THE COMMISSION OF THE CITY
OF MIAMI, FLORIDA:
Section 1. The City Commission hereby finds that there were
two scrivener's errors in Resolution No. 88-856 adopted
September 27, 1988, pertaining to the actual built out gross
square feet of building area relative to dining and live
entertainment shown on the Miracle Center Major Use Special
Permit, as amended, pursuant to. Section 2 of Resolution
No. 88-856'.
Section 2. The Miracle Center Major Use Special Permit
issued pursuant to Resolution No. 86-834, adopted
October 23, 1986, as amended by Resolution No. 88-856, adopted
September 27, 1988, is hereby further amended to reflect that the
-square footage of "Dining" area to be built is 31,200 feet and
the square footage of "Live Entertainment" is .6,451, said
amendments being made to correct scrivener's errors in Resolution
No. 88-856.
Section 3. The recitals and findings contained in the
Preamble. to this Resolution are hereby adopted by reference
thereto and incorporated herein as is fully set forth in this
Section.
Section 4. The City Clerk is further directed to send
copies of the herein Resolution to Miracle Center Associates,
Inc., 3301 Coral Way, Miami, Florida, and the Metropolitan Dade
County Department of Public •Works, Ill Northwest 1st Street,
Miami, Florida'33128.
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PASSED AND ADOPTED this 27th day of October , 1988..
I
XAVIER L. SUA E , MAYOR
ATTEST:
L, TY . HIRAI
CITY - CLERK
PREPARED AND APPROVED BY:
JOEL E. MAXWELL
ASSISTANT CITY ATTORNEY
APPROVED AS TO FORM AND
CORRECTNESS:
J RR E L. FlgNANDEZ
CITY AT!!Y
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c� 7-3- 88--989• 9 / ry ` .1
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THU 7e34 Ems.-.•02 .
• J-88-861,• ..
9/6/88
RESQLUTION NO.
A RESOLUTION .`AMENDING THE MIRACLE', CENTER
MAJOR USE,:, SPECIAL. P6R.SIT (RESOLUTION tVO.
66-634,• OCT09EP . 23, 1986) "F09''..'PR01'ERTY
LOCATED AT APPROXIMATELY 3301-3501 -'.CO§A6,.*0 Y,
K AMI, F' ORIbA, (SOUTHWEST' 22ND STREQT2 •;1461jE
PARTICULARITY'..: ' DESCRIBED HBREINi :;MA[CING
FINDINGS;':SUBSTITUTING AN UPDATE) TRAFFIC
: STUDY; IME,NM OO PARAGRAPH 1 OF SAID PERMIT BY
UECREASIN6.-RETAIL AND' APARTMENT .AREAS AND
DECREASING• TH*E. NUMBER OF APARTMENTS BY
fNCREASING'"THE RESTAURANT,: HEALTH SPA, ,DANCE
: STUDIO, THEATER AND COMMON AREAS; AND SY
XNCREASING THE NUMBER OF PARKING. 'SPACES TO
'•1022, BUT. RETAINING THE IDENTICAL 645,897
GROSS SQUARE. FEET OF TOTAL BUI.LOING AREA;
FURTHER, EXTENDING THE TIME OF COMPLETION OF
PHASES I AND II; AND DIRECTING THE CITY CLERK
TO SEND COPIES OF THE HEREIN RESOLUTION TO
AFFECTED AGENCIES AND THE DEVELOPER.
W SRE4S, it is the intent that the Major Use Special Permit
shall be the instrument for implementing by one action all
chdnges in the adopted Comprehensive PIzin, zoning district
Classifications, other zoning actions ar an,y other City
otdinance(9) that would otherwise be necessary for the
accompli'ahment of the objectives sought in the application for
Major;. Use Special Permit; and
WHEREAS, Coral Way Associates, LTD_, and Decorative Arts
Plaza,, Inc.. submitted an Application for a Major Use Special'
Permit per Article 28: Major Use Special Permits- Detailed
Requirements of Zoning Ordinance 9500, for the Miracle Center
Project ("Project"); and
WHEREAS, thereafter, the City Commission, on October 23,
1986,.following an advertised public hearing, adopted Resolution
66-8340 the Miracle Center Major Use Special Permit, which
approved the Project, with conditions; and
WHEREAS, on August 5, 1988, Miracle Center Associates. Inc.,
successors -in -interest, applied for certain modifications to the
Project as described in the Special Permit; and
Amended
t By
CITY COMI•IISSION
TIr!-:T'tn'G CF
$Fp t['ts33
=
F
FES-12—'S". T:HL 7c33 '. ..P03'
WHEPEAS; the City. Commission has conducted a public hearing
and considered the 14pplication for amendment. to the subject Major
Use .5pec;ial Permit as -set, forth herein; and
WHEREAS, the City,Commission has deterrmined that ail legal
rpguirements have been'complied with; and .
A'HERERS, the City. Commission' deems it advisable and in the
'best 'interests of the 'general welfare of the' City' of Miami to
emend the Major Use Special Permit as set forth herein;
NOWT 'THEREFORE,' 6E IT. RfSOEXED B,Y THE CQMIM.ISSIQIJ OF THE.CITY ,
GF MIAMI�.E`LORIDA:
8ectidn 1. 'The following Findings bf Fact are hereby made
with"resedt.to the Miracle Center Project ("Project"):
'ft.•;Ttie. .City Commission has determined, that the
`.mcidified Project is in conformity with the adopted
Hi,ami Comprehensive Neighborhood Plan;
b: 1 Tti'e' City 'Commission has determined that the
modified Project is in accordance with the
applicablg districc•zoning claagific4tion of Zoning
vr'd'inance d1o:'; 9500,; the, Zoning Ordinance of the
City of Miami•.' Fla.:
c. . TJ;i City. Commission hereby finds.: that .the modified
:Project will not create adverse impact on air
.quality, ground water, soils, animal life,
vegetation, 'wastewater management or solid waste
disposal, and further finds that it will have a
ncmber of positive impacts including..
j. A Projected 422 permanent new.jobs would
be'geneiated by the modified Project.
2. The modified 'P'roject' will include 99
rental apartment' units, which ' are, . in
generally short supply within, the City
of Miami. and will contain approximately
1022 park'ng spaces. more -:.than are
required under applicable 2oning _
regulations_
12 c
F
FE;3:-.3.<-TS.Ti, THV 7•'36 i?�0„4
d. ;.The City Commission hereby further finds at the
adverse impacts related to water demirid,• energy
demand, solid Naste generation, demand_ "'On"pisblic
dervices-and..traffic generation will :be 'mitigated
by' the condit.ions set forth' in Exhibit -"A'•,• of the
IrLgin'a1 Major' Use Special Petmit'•'(Resglukibn 66-
The City Commission hereby'further finds thate
1. ThC modified Project -will have a'
`• favorable. impact' on • the economy: of the
City;
Z. The. modified Project . will efficiently
use public transrtation facilities;'
1. The modified Project will favorably•
affect ttie need for people, . to' . find
'• adequate.housing •reasonably.:accessible
to their places.of employments ;
4. Th'e _;modified Project' will efficiently
use necessary public Facilitieps
�.' The modiified Project will have a
favorable ,impact on .the env ronmenC and
natural resources of the City;.... '
Ei. The modified Project will not.•adversely
-affect living conditions iri the•
neighborhood;
f•.• The podi•fied Project will 'not• adversely
affect public safety; and
There' is 'a"public• need for the* Project.
Section 2. Paragraph 1. of pages 1 and 2, Exhibit "A":Maj'or.
t
Us.e • 6pec al" Permit of . Resolution 86-834;. October , 23, 1986, 'is
hei^eby,amended in the foiloNing;respe,. s ,
Wgrds Viand/or 'figure's stricken thru shall be deleted.
Undes'or'ed words and/or figures shall be, added. Astericks
inc li.tm 'omitted 'and• unchanged material: The remaining
provisions are now in• effect and remain, iinch'anged..
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UP
"De,Y.el`opment,
The development proposes 645,897 gross:.sguare feet
of floor area comprised of the following elements:
6r'oss Square Feet
.Element of•801ajng Area Spaces
'Rota 1 8 •U4. .61,956 A
Restaura3t
dinin 20,8gq 36,077
-•live'Qntertain- '
ment 4,UQ -1,000
Health $Pa 14,gaq 18,133
Dance Stndib 5,388 10`,000
Theat[c`s 44, q$� 50,446 2, 270 seats '
10 theatres
Mall, Methahical and
SerViegs 9$,1•,G$ '48,142
Apazfinenfs 3 23 77 104,569 338—D{3=s 99 -Du,f;
SUBTOTAL 330',897
Parking , 315,•000 998- Pac*1,022 spaces
TOTAL 645,897
This Project •meets'the requirements of'Ordinance No.
0500, and is further limited by applicable, regulations and,
procedures as foIlbws:
The Schedule of District. Regulations, Sheet 4
of 6, CR-3/7 Commercial -Residential (General)
District, zoning *Ordinance 9500, and the
Hiami Large' Scale Development Committee
meeting`of•July'15, 1986,'whose members made
recommendations based on the conceptual plan'
and design schematics on file dated July 1,
Jply 17, and' August'' 25,'' 1986, • prepared by
A'rquiteatohica Tnternational • Cb'rporation,
Ajrchitects, for the site bounded •by' Coral Way '
` dh% the south, ' S.W. 33rd Avenue on 'the east,
'aj:d a• point 625 feet west of S.W. 33rd Avenue ,
on the west,'
Traffic s•tudies''previously submitted are•modified by an
Additional parameters for the project are as follows:
Pari�ing Approximately 315 g_oss sgpare feet for
approximately 8-9-8 1,022 vehicles to be
accommodated on 4 levels
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R��H:ss
ti. Heighti 235,feet (scaled)
Stories 17 levels
Lot:,area 4r4'gross acres
i.oedirig '11 truck bays and 4 compactor:'bay"s.'
• : E'atimated • • ' " ' '
Date of
ComplQtion Phase 1, dew/ November 196' Phase II
Getobee• November T=- 9 9`::'
Phase Two''
Tie' site contains approximately •1:7''acres of open
spate.;' The entire perimeter of the project will be
laridsdaped sabs'tantially in accordance wth''plans to be
submitted by Arqultectonica International corporation,
ArL,iaQects, prior to issuance of a build ng'pe[mit.
'$eptign. 2. The Major Use, Spocial Permi'tt as amended,,shall
be ;birldinij upon the applicants and any successors in interest.
Section 3. The City Clerk shall aerid 'copies of the herein
2tey6lution'"to Hiracle Center Associates, Inc., 3301 Coral. Way,
Miami" FloWa, and the. Metropolitan Dade. County Department of
• Put:lJc.Works:, 111. H.W'. 1st Street, MiamL, Florida 33128.
`. PASSED AND ADOPTED this 27th day of . September • . , ' 1988,•
XAVIER' L�S Z, MAYOR _
ATTE
M(LHIjtAT,* CITY CLERK
:kRE`PARED AND APPROVED BY:
!jJOiSL• .P. d MA WELL
' A$SIST4Wt ITY ATTORMEY
T
' APPROVED ,A TO FORM AND
CORRECTWeS :
t I JO G I'lFfi �NDE2
CiT7l ATTO
JEM/db/M791
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