HomeMy WebLinkAboutM-98-0214t
CITY OF MIAMI, FLORIDA
INTER -OFFICE MEMORANDUM 18
TO Jose Garcia -Pedrosa February 5, 1998
DATE : FILE
City Manager
SUBJECT
Garbage Bins Proposal
FROM : Humberto Hernandez REFERENCES:
Chairman
ENCLOSURES:
Attached please find a proposal from "Ad For You, Inc." to install litter bins
throughout the City of Miami which will be maintained and emptied by them at no
cost to the City.
In the spirit of the Mayor's "Miami Pride" City-wide clean-up, I feel this would assist
the overall look of our communities.
Ad For You, Inc. is presently under a two-year contract Pilot Program with Miami -
Dade County, therefore, a formal bidding process is unnecessary. Please place this
issue on the next agenda for City Commission approval.
98- 214
Honorable Humberto Hernandez
Chairman
City Commission
City of Miami
Miami, Florida
Dear Commissioner Hernandez:
Our Company, Ad For You, Inc., an advertising outdoor media, acquired a two-year contract
with Miami -Dade County to install high-class litter bins at all bus stops throughout
unincorporated Miami -Dade County. We also have the same agreement -with the City of
Sweetwater.
Ad For You, Inc. would like to obtain from the City of Miami, Florida the right to install our litter
bins at mutually agreeable locations for a period of two years, as a pilot or demonstration
project. Ad For You, Inc. will regularly empty and maintain the litter bins as well as change them
in the event of damages.
Ad For You, Jnc., at the request of the City, and in the interest of the public will change the
location of any litter bin placed within the City of Miami boundaries (e.g. road work, special
events, etc.). Ad For You, Inc. will not place any advertisement on the litter bins who's format
and content may cause offense to the public or invite disturbances.
Ad For You, Inc. is to be exempted of any charges and/or taxes for the permission to occupy
public roads or facilities and will have the right to sell and place advertising on both sides of the
litter bins. Ad For You, Inc., will be responsible for acquiring all City of Miami permits required to
install the litter bins.
We at Ad For You, Inc. look forward to establish a mutually beneficial relationship with the City
of Miami in the near future.
Sincerely,
Ad For You, Inc.
Humberto S Cortina,
President and CEO
Enclosures
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What can our Dual Purpose
Advertising (DPA) bins offer you?
■ Exposure in high traffic locations.
■ Effective impact on pedestrian and vehicu-
lar traffic through maximum exposure and
perception.
■ Your message located where you want it for
as long as you want*.
■ Prominent 27" by 38 1/4" message.
Why us?
■ Dual Purpose Advertising (DPA) is truly a
dual purpose marketing medium.
■ We provide the ideal blend of community
service and private initiative.
■ DPA bins reach consumers by targeting
specific or general markets.
■ Your message always remains clean, bright
and visible.
■ DPA's meticulous maintenance system
assures that your ad will always be clean
and graffiti free.
■ The material used on the bins allows an
infinite number of colors and shades
matched and harmonized with any
surroundings.
What are the advantages?
■ Affordable form of outside advertising.
■ To protect the integrity of your ad we insert
it inside the panel covered by a transparent
film for added protection.
■ DPA is committed to protecting our environ-
ment. DPA bins are our contribution to
keeping Miami clean.
■ DPA bins are strategically located to offer
maximum visibility.
Where are the DPA bins located?
■ DPA bins will be found throughout Dade
County along high traffic arteries where bus
stops are located.
What are some of the uses for our
DPA bins?
■
Directional
■
Advertising
■
Reminders
■
Specials
■
Shows
■
Hours of operation
■
Specific Events
■
Movies
6
98- 214
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What will your start-up cost be?
■ Ad production
■ Ad space
What will the contract period be?
■ The minimum contract period is 2 weeks.
However, you can contract on a month -by -
month basis for as long as you wish — there
is no maximum time limit imposed.
Who selects the locations?
■ You do. (Subject to availability.)
Turn -key or partial?
■ DPA can provide graphic design, copywrit-
ing and production at your disposal, or you
can bring the poster ready for placement.
Is there a minimum number of
panels or bins that must be
contracted for?
■ There are no restrictions.
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How does it compare to other
media?
■ DPA is one of the least expensive and most
effective advertising media.
■ Unlike bus shelters, DPA bins are strategi-
cally located throughout the county to pro-
vide maximum visibility.
■ Unlike radio and TV, you don't have to
worry about placing the ads on the correct
channel or timeslot.
■ Unlike billboards, you don't have to worry
about the high initial preparation costs and
difficulty of physically inspecting each bill-
board, which discourages more advertisers.
■ Unlike any other medium, Dual Purpose
Advertising is truly a dual purpose market- .
ing medium, a new advertising tool that -
enhances the community and public streets.
'Where available.
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*DER PROTOPROR
98- '214
DUAL PURPOSE ADVERTISING
16521 N.W. 84 Court ■ Miami, Florida 33016
Phone/Fax: (305) 825-0977
8
98- 214
NON-EXCLUSIVE PERMIT APPLICATION
NAME OF
INDIVIDUAL:
Dual Purpose Advertising Inc.
MAILING
ADDRESS:
4064 Bonita Avenue
Miami, Florida 33133
BUSINESS
TELEPHONE:
(305) 669-1161
TYPE OF
BUSINESS:
Private, for profit
PERIOD OF REQUESTED USE:
One year commencing upon
execution of Permit Agreement.
LOCATION
OF PERMIT AREA:
See attached Exhibit 1.
98- 9
214
PERMIT AGREEMENT
1. TERMS AND AGREEMENT: Permittee is hereby -granted the
non-exclusive rig t to install and maintain litter
receptacles at authorized Metro -Dade Transit Agency bus
stops where there is currently a bus bench or shelter
and/or at other authorized transit system locations,
including Metrorail stations; and to sell advertising
thereon. The term will be one year from execution,
commencing on September 1, 1996. However, Metro -Dade
County, through the MDTA director, shall have the option
to renew this Permit for a period of up to one (1)
additional year under the same terms, conditions, and
provisions established herein, provided it is not then in
default. Specifications for the receptacles, along with
methods of anchoring and installation, are shown in
Exhibit 2.
Although the rights granted herein are non-exclusive, for
the duration of this permit, the County will not grant the
right to install advertising trash receptacles to any
other provider(s) at any bus stop or Metrorail station
included in Exhibit 1 hereto, as it may be amended in
accordance with Article 10 of this Permit.
2. FEES: It is agreed and understood that this is a '
demonstration project and that Permittee will not be
required to pay a fee under this permit or share
advertising revenues with Metro -Dade County. However,
Permittee shall acquire all permits that may be required
by any agency of appropriate jurisdiction for installation_
of the receptacles and removal or disposal of litter.
Permittee shall also pay any and all related permit fees
and will be required to pay all taxes, if any, that may be
assessed.
3. TERMINATION: This Permit Agreement may be terminated in
actor ante with Metro -Dade County Administrative Order
8-5, a copy of which is attached hereto as Exhibit 3.
4. ASSIGNMENT: Permittee shall not assign this Permit
Agreement.
5. LAWS REGULATIONS AND PERMITS: Permittee shall comply
with all applicable statutes, ordinances, rules, orders,
regulations, and requirements of the Federal, State,
County, or Municipal Governments including but not limited
to Chapters 337.407, 479.16 and 553.48 of the Florida
Statutes, Section 4.3.1 of the American National Standards
Institute, and all other applicable requirements and/or
regulations contained in the Americans with Disabilities
Act of 1990. Permittee shall provide proof of compliance
10 98- 214
with all applicable required licenses, permits, and other
legal requirements prior to execution of this Permit
Agreement.
6. INSTALLATION REQUIREMENTS: Permittee will be required to
comply with the toilowing specifications for each proposed
location:
a) Permittee will secure an individual permit from
the Department of Public Works for each proposed
installation. Such permit applications will be
submitted through MDTA and will be accompanied by
a fifteen dollar ($15) permit fee for each
requested permit, along with a sketch of the bus
stop and installation site containing all
necessary details that may be required by the
Department of Public Works to evaluate and approve
the application.
b) A minimum of forty eight (48) inches of sidewalk
clearance is required.
c) Litter bins installed near intersections may not
interfere with the line of sight of traffic or
pedestrians.
d) Setback requirements will be consistent with
existing standards for bus shelters and benches,
found in Section 21-166 of the Dade County Code or
Rule 14-20 of the State of Florida.
7. INDEMNIFICATION: Permittee shall indemnify and hold the
County harmless from and against all claims, liability,
losses, and causes of action, costs and damages to persons
or property which may arise out of the fulfillment of this
Permit Agreement and shall defend all suits in the name of
the County when applicable, and shall pay all losses,
costs, and judgments which may therefrom except those due
solely to the negligence of the County, its agents,
officers, or employees.
In accepting this Permit Agreement, the Permittee, for
itself, its legal representatives, successors and assigns,
thereby releases the County from all liability, claims,
demands, actions, judgments, damages, costs, and expenses
of any nature whatsoever in any way arising out of the
actions of the Permittee during the term of this
Agreement, including but not limited to all third party
claims by employees, contractors, sub -contractors,
licensees, invitees, patrons, their heirs, legal
representatives, and assigns.
98-- 2.14 11
8. INSURANCE: Prior to commencement of this Permit
Agreement, the Permittee shall furnish to Metropolitan
Dade County-, c\o MDTA Leasing Division, 111 N.W. 1st
Street, Miami, Florida 33128, Certificates) of Insurance
which indicate that insurance coverage has been obtained
which meets the requirements as outlined below:
Public Liability Insurance, on a comprehensive basis,
in an amount not less than $500,000 combined single
limit per occurrence for bodily injury and property
damage. Dade County must be shown as an additional
insured with respect to this coverage.
Automobile Liability Insurance covering all owned,
non -owned and hiredvehicles used in connection with
the work, in amounts not less than $500,000 per
occurrence for bodily injury and.property damage
combined.
Worker's Compensation Insurance, as required by
F on a Statutes, Chapter 440.
Certificates will indicate no modification or change in
insurance shall be made without thirty (30) days written
advance notice to the certificate holder.
9. LOCATION: Initially, receptacles will be installed at the
ocations listed in Exhibit 1 hereto. The MDTA Director
may add or delete locations by written notice to
Permittee.
10. MAINTENANCE:
A. Bus Stops: Permittee, at its sole cost and expense shall
maintain the Permit Area in a clean and sightly condition
and shall not allow refuse or debris to accumulate.
Permittee shall empty each receptacle at least two times a
week, or more as deemed necessary by the Metro -Dade
Transit Agency. Permittee shall empty and clean the area
around any litter receptacle within twenty four (24) hours
of notification by the Metro -Dade Transit Agency. Such
notification may be received by facsimile transmission or
through telephone communication.
B. Metrorail Stations: Permittee, at its sole cost and
expense shall maintain the Permit Area in a clean and
sightly condition and shall not allow refuse or debris to
accumulate. Permittee shall empty each receptacle at
least once a day, or more as deemed necessary by the
Metro -Dade Transit Agency. Permittee shall empty and
clean the area around any litter receptacle within twenty
four (24) hours of notification by the Metro -Dade Transit
98- 214
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Agency. Such notification may be received by facsimile
transmission or through telephone communication.
C. General: The Permittee shall repair any damage caused as
as result of the installation of litter receptacles or any
operations performed under this agreement. Permittee
shall maintain all receptacles in good condition and shall
repair or replace any damaged receptacles within twenty
four (24) hours of notification by MDTA. If Permittee
fails to maintain the Permit area in a clean and sightly
condition or to make any repairs for which it is
responsible hereunder, the County may make the necessary
repairs and/or clean-up and charge the Permittee for all
costs incurred plus an administrative fee of twenty (20%)
percent of such costs.
D. Disposal: Permittee shall be required to dispose of waste
at —the Dade County Department of Solid Waste Management
(DSWM) South Dade Landfill only. The cost for disposal
shall be at the rate of $45.00 per ton if the Permittee
opens a Disposal Fee Charge account with the Department of
Solid Waste Management in accordance with the Department's
User Fee Credit Policy. At the $45.00 per ton rate, the
Permittee must provide certification that waste is only
from this Permit Agreement. Failure to deliver the waste
collected under this Permit Agreement to the South Dade
Landfill or delivering waste to the South Dade Landfill
that originated from sources other than this project shall
be reason for termination for cause.
If the Permittee does not open a Disposal Fee Charge
account with the Department of Solid Waste Management, the
cost for disposal shall be at the rate of $59.00 per ton.
If the Permittee subcontracts the disposal of waste under
this permit, the disposal requirements stated herein shall
also apply to the subcontractor.
E. Removal:
a) MDTA, at its sole discretion, may require Permittee to
remove a litter bin if:
(i) MDTA determines that there is no further use for
one at any specified bus stop.
(ii) It is located at a bus stop that does not contain
a bench or shelter.
(iii) It is located at an unauthorized bus stop.
98- 214 13
b) Failure to comply with any of the terms, conditions,
or requirements contained in this Permit Agreement
shall constitute cause for removal of the litter bin
to which the violation pertains.
c) Permittee shall be responsible for removal of all its
litter bins upon termination or expiration of this
Permit Agreement.
11. REPORTS: Permittee shall maintain during the term of this
permit agreement, all books of account and records of
gross revenues in conformity with generally accepted
accounting principles. On or before the 20th day
following the end of each six month ]period throughout the
term of this agreement or any extension thereof, the
Permittee shall furnish to Metro -Dade County a report of
gross billings, net billings, collections and total
operating expenses during the preceding six month period.
These reports shall be in the form prescribed by
Metro -Dade County, and signed by the Permittee certifying
the accuracy of said information.
12. DISCLOSURE AFFIDAVIT: Permittee must complete and submit
the followingdocuments:
a. Ownership Disclosure Affidavit
-_b. Employment Disclosure Affidavit
c. Cuba Affidavit
d. Drug Free Workplace Affidavit
e. Family Leave Affidavit
f. Florida Public Entity Crime Affidavit
A description and forms for these documents are contained
in Exhibit 4 hereto.
13. TITLE VI ASSURANCE: The Permittee for herself/himself,
his/her eirs, personal representatives, successors in
interest, and assigns, as a part of the consideration
hereof, does hereby covenant and agree that in the event
facilities are constructed, maintained, or otherwise
operated on the premises described in this Permit
Agreement for a'purpose for which a Department of
Transportation program or activity is extended or for
another purpose involving the provision of similar
services or benefits, the Permittee shall,maintain and
14 98214
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operate such facilities and services in compliance with
all other requirements imposed pursuant to Title 49, Code
of Federal Regulations, Department of Transportation,
Subtitle A, office of the Secretary, Part 21,
Nondiscrimination of Federally -Assisted Programs of the
Department of Transportation - Effectuation of Title VI of
the Civil Rights Act of 1964, and as said Regulations may
be amended. The Permittee for herself/himself, his/her
personal representatives, successors in interest, and
assigns, as a part of the consideration hereof, does
hereby covenant and agree that (1) no person on the
grounds of race, color, or national origin shall be
excluded from participation in, be denied the benefits of,
or be otherwise subjected to discrimination in the use of
said facilities, (2) that in the construction of any
improvements on, over or under such.land and the
furnishing services thereon, no person on the grounds of
race, color, or national origin shall be excluded from the
participation in, be denied the benefits of, or be
otherwise subjected to discrimination, and (3) that the
Permittee shall use the premises in compliance with all
other requirements imposed by or pursuant to Title 49,
Code of Federal Regulations, Department of Transportation,
Subtitle A, office of the Secretary, Part 21,
Nondiscrimination in Federally -Assisted Programs of the
Department of Transportation - Effectuation of Title VI of
the Civil Rights Act of 1964, and as said Regulations may
be amended. In the event of breach of any of the above
_nondiscrimination covenants, the Metropolitan Dade County,
Florida shall have the right to terminate the Permit
Agreement and to re-enter and repossess the premises and
hold the same as if said Permit Agreement had never been
made or issued.
98_ 214 15
13. NOTICES: All notices, requests, demands, consents,
approvals and other communication which are required to be
served or given hereunder, shall be in writing and shall
be sent by registered mail or certified U.S _. mail, return
receipt requested, postage prepaid, addressed to the party -
to receive such notices as follows:
To County: Metro -Dade Transit Agency
111 N.W. 1st Street
Suite 910
Miami, Florida 33128
Attention: Joint Development and Leasing
Division
To Permittee: Dual Purpose Advertising Inc.
4064 Bonita Avenue
Miami, Florida 33133
Either party may by notice given as
address for all subsequent notices.
compliance with this section shall
placed in the mail.
(Corporate Seal)
Signed:
Prgj,umnt o i e rresiaent
Dual Purpose ertising Inc.
Signed: zloz/"��
Secretary or other O icer
Dual Purpose Advertis ng Inc.
Signed: i
A ' o Vi a
CpunManager
aforesaid change its
Notices given in
be deemed given when
Date:
Date:
Date:
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