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Home My WebLink AboutR-01-1191J-01-989 11/8/01 • 0 RESOLUTION N0. A RESOLUTION OF THE MIAMI CITY COMMISSION, WITH ATTACHMENT(S), AUTHORIZING THE ALLOCATION OF FUNDS, IN AN AMOUNT NOT TO EXCEED $45,000, FOR MARKETING AND PROMOTING THE GOLD CUP 2002 SOCCER TOURNAMENT TO BE PRESENTED BY INTERFOREVER SPORTS, INC. ("INTERFOREVER") JANUARY 18-25, 2002, AT THE ORANGE BOWL STADIUM, SUBJECT TO THE EXECUTION OF A USE AGREEMENT WITH INTERFOREVER FOR THE PRESENTATION OF A MINIMUM OF TWELVE SOCCER MATCHES OVER A TWO-YEAR PERIOD; ALLOCATING FUNDS FROM THE SPECIAL EVENTS FESTIVAL FUND, ACCOUNT CODE NO. 001000.921054.289. BE IT RESOLVED BY THE COMMISSION OF THE CITY OF MIAMI, FLORIDA: Section 1. The allocation of funds, in an amount not to exceed $45,000, for marketing and promoting the Gold Cup 2002 Soccer Tournament to be presented by Interforever Sports, Inc. ("Interforever") January 18-25, 2002, at the Orange Bowl Stadium, subject to the execution of a use agreement with Interforever for the presentation of a minimum of twelve soccer matches over a two-year period is authorized, with funds allocated from the special events festival fund, account code no. 001000.921054.289. 'CITY CQM USSION MEETINC, OF P'!nt I (� .-�z,� l 4.:X91 0 0 Section 2. This Resolution shall become effective immediately upon its adoption and signature of the Mayor.l� PASSED AND ADOPTED this 15th day of November , 2001. JOE CAROLLO, MAYOR ��..� •lf nnY"'�°�,,.rn 1a�1,n�,, 3R�_�p P'ni �'c'."�`-.. �:i !�...?. �?r,,.� 4�Fn rC.ga1U1r1D uafij&, Eii ATTEST: WALTER J. FOEMAN CITY CLERK e.��F9 6`#r.ti P�„,.+T,.�r.4 �� t?'n 7+: F�;h,W r•T iii 1 APPROVX AVI�O FQjkr�AND CORRECTNESS: ] Z)�NDRO VILARELLO Y ATTORNEY W5807:LB 1� If. the Mayor does not sign this Resolution, it shall become effective at the end of ten calendar days from the date it was passed and adopted. If the Mayor vetoes this Resolution, it shall become effective immediately upon override of the veto by the City Commission. Page 2 of 2 (. 1.191 Print Miami Herald 28,300 Total 28,300 Print & Radio(Haitian Media) 40,000 Outdoor Advertising (Street Manners and Billboards) 60,000 TOTAL 208,041 MEDIA INVESTMENT Radio EI Zol 10,450 Power 96 9,445 Radio Uno 5,882 Zeta 94.9 5,850 LA Nueva 98 5,000 Caracol 3,500 Total 40,127 Television Univision 15,700 Telemundo 2,000 TCI 5,314 10WPLG 15,100 COMCAST 1,500 Total 39,614 Print Miami Herald 28,300 Total 28,300 Print & Radio(Haitian Media) 40,000 Outdoor Advertising (Street Manners and Billboards) 60,000 TOTAL 208,041 CITY OF MIAMI, FLORIDA CA=i 7 INTER -OFFICE MEMORANDUM TO: The Honorable Mayor and Members of the City Commission FROM: DATE: NOV - g 2071 FILE: SUBJECT: Resolution Allocating Special Event Funds to Inter/Forever Sports, Inc. for the Gold Cup 2002 to be played at the Orange Bowl REFERENCdium Carlos A. Gimenez City Manager ENCLOSURES: RECOMMENDATION It is respectfully recommended the City Commission approve the attached Resolution allocating $45,000 from the Special Event Fund to Inter/Forever Sports, Inc. for the purpose of marketing and promoting the Gold Cup 2002 to be played at the Orange Bowl Stadium On January 18 — 25, 2002. Subject to the execution of a Use Agreement between the City of Miami and Inter/Forever Sports, Inc. to play a minimum of twelve (12) soccer matches in a two-year period. BACKGROUND Inter/Forever Sports, Inc. (IFS) is the official marketing partner of the Football Confederation, and markets the worldwide rights to the most important soccer events played in the Western Hemisphere. The Football Confederation is the regional governing body for the football associations of North American, Central America and the Caribbean region. IFS, with primary offices located within the City of Miami, have presented more than 10 soccer matches at the Orange Bowl Stadium in the past three (3) years. IFS desires to enter into a Use Agreement with the City of Miami to play a minimum of twelve (12) soccer matches in a two year period, including the Gold Cup 2002 to be hosted at the Orange Bowl January 18 -- 25, 2002. The Gold Cup is comprised of twenty (20) matches featuring the best senior national teams from North America, Central America and the Caribbean. The event, featuring four days of competitions, is expected to bring 150,000 to 200,000 spectators to the Orange Bowl over the course of ten days. It is estimated that 15% of the spectators will be from out-of-town and will utilize our hotels, restaurants, shops, etc. The Gold Cup will provide an economic impact to our community and serve to bring visitors as well as national and international media to Miami. The estimated economic impact is $6,877,500, which will benefit our community tremendously, particularly during these very difficult economic times. The last Gold Cup was played in the Orange Bowl in 2000. The event featured the best national teams in the region including Honduras, Peru, and Haiti. The average attendance was 35,000 per event and produce net revenues to the City in excess of $300,000. The Gold Cup will be televised in over 100 countries, by major television networks including Univision and viewed by over 90 million people. The City of Miami will be recognized as one of the sponsors of the events and acknowledged in promotional and advertising materials, includW radio spots, outdoor advertising, match tickets, etc. [7 cr CAG GI/C �'; I '1, .:moi r 7_.'-� .._ i r• .Fu 4. �',u�: t J 4;I J7 �}� ,�:�. �ru41+ 00,li �n�,pxui��IdflTheFantba,Il�Cn��deraiao�;l',rz�'�rk�s , r `I Ir I � ." 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