HomeMy WebLinkAboutM-01-1097• CITY OF MIAMI, FLORIDA 0
INTER -OFFICE MEMORANDUM 36
TO OATS: September 14, F2-001
The Honorable Mayor and Members
Of the City Commission SUBJECT
Management of Tower
Theater
FROM: REFERENCES:
ez
City Mana ENCLOSURES:
Discussion concerning the management of the Tower Theater.
On July 16, 2001, the City received five responses to a solicitation for letters of interest
for the management of the Tower Theater.
Ms. Laura Billberry and Ms. Elvia Bonilla of Asset Management, and Mr. Rem Cabrera
from Miami -Dade County Department of Cultural Affairs Council, interviewed each of
the respondents. The respondents were asked to make a presentationand answer several
questions including, but not limited to, their objectives, operational plan, marketing
program, experience and financial capabilities.
Following these interviews, the firms were ranked based upon their presentation, and the
content of their responses to both written and verbal questions. On a scale of 1 to 5, with
5 being the highest, the respondents were ranked as follows:
5 Miami Dade Community College
4 Venevision International
3 Latin Quarter Cultural
2 international Cinemas, Inc.
1 Non -Stop Intermedia, Inc.
Attached is a brief description of the proposals. It is requested that the City Commission
support the City Manager's recommendation to commence negotiations with Miami -
Dade Community College. The negotiated contract will be presented to the City
Commission for its approval.
CAG/D8/I 7m CC 'rower Th disc
Description
Miami Dade Comm.
Venevision
Latin (warier
International
Non -Stop
College
International
Cultural Center
Cinemas, Inc.
Intermedia
Type of organization
Not -for -profit
For Profit
Not -For -Profit
For Profit (indicated in
Not -for -Profit
interview they're
Intermedia will partner
seeking establishment
with Florida Chamber
of non-profit corp for
Orchestra (FCO) &
this project)
ALAS of Historic Little
Operations
To promote the cultural
To operate a profitable
To provide citizens of
Continue with
Havana ALAS
Propose to use the
arts. The Theater will host
cultural operation,
the area a variety of
presentations of
facility as a
film series, plays, live
enrich the cultural roots
educational & cultural
Hollywood Motion
multipurpose state of
performances, educational
of the community as a
programs, assist the
pictures with Spanish
the art center for films,
seminars and courses,
multimedia cultural
economic development
subtitles, staging of
video and performing
lectures and art
exhibitions. Will host
center, film, art gallery,
live performances and
of the area by bringing
tourists. Presentation of
Film Festivals like the
Argentinean &
arts. To use the facility
national and international
community events.
international
Venezuelan Festivals.
as a tourist destination
showing films of
renowned authors and
journalist. Will respond
Provide special
documentaries &
A venue for young
special interest to the
to the needs of the
programming to target
movies, a venue for
filmmakers to present
tourists from other
community by featuring
community groups
(elderly, young,
local & Caribbean
artists to showcase their
films, videos & multi
media productions. Art
museums focusing on
the evolution of Little
both academic and
children & families)
work, educational
exhibits, lectures,
Havana. Staging of
community based
Schedule of film
opportunities, create a
workshops, musical
yearly events with
activities. The Inter
American Campus will
operation Mon — Sun;
welcome & interpretive
presentations and
Penalver Clinic and
manage the day-to-day
plays Tues — Sun
during seasons
center, present art
exhibits, cultural events
cultural events. Initiate
a welfare -to -work job
Julia Vision Corp.
Theater will be home to
operation in collaboration
with the 6 campuses. An
for the elderly, stage the
training program with
Florida Chamber
advisory council will be
Festival of Arts
scheduled for October.
local agencies to teach
media production &
Orchestra. In
collaboration with
established to provide
direction on the planning
Operations Mon -Sun
place jobs in the
Cuban Master
of programs at the Tower
entertainment industry.
Collection Museum &
Theater. Schedule of
Operations -evenings
ALAS they will create
operations Mon -Sun
Mon -Sun with matinee
Sat & Sun
an art gallery
exhibition. Promote arts
& Hispanic culture
through the educational,
exhibitions, events,
publicity and public
Proposed Term
3 yrs with option to renew
3 )Ts w/ option to
3 yrs
No term proposed
relations.
No term proposed
for 2 years
renew based on success
of previous
9/14/01
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Description
Miami Dade Comm.
College
Venevision
International
Latin Quarter
Cultural Center
Movie ticket price
International
Cinemas, Inc.
Ticket price 4F$2 00,
Non -Stop
Intermedia
Ticket price @ ± $3.00,
Proposed admission
fees
Tickets @ $5.00, rental of
facility @ $500, Most of
Prices range depending
on the film (art
the activitiestevents will
or
commercial) Event
@$3.00 pp; no first run
films
$2.00 children & senior
special events
_
be fire or nominal fee &
prices will primarily(excluding
citizens
Rental of facility
fund raising
open to public.
range 520425
g
events) $10415; fund
wJdiscount to elderly.
raising events couldhave
Plan to showcase I' run
ticket prices as
films at special rate.
high as $150
Once a week special
Financial capabilities
MDCC Grant &
Development Rept. will
function at reduced rate.
They will reduce City's
financial
Support revenues from
Revenues from the
FCO &ALAS will
seek funding to support
support.
Through the video film
Knight Foundation
($100K), Cultural
operation of theater,
ticket admissions,
pursue grants to ensure
the Tower Theater
cultural arts program•
cycle (historical &
contemporary) they will
FridayY
grant {$SOK} &
approx 54,230 Latin
rentals, staging of
ear round
programming. Add']
Revenues for operation
include ticket revenues,
provide the necessary
financial support to the
Festival Grants. Expect
special events and
concession. Internat'l
revenue from rentals of
facility to TV channels
rental of facility, grants
operation. Add,
add'1 revenues for
operation from rentals,
Cinemas has limited
ability to handle
for broadcasting,
conferences,
$23,000, plus College
contribution of $91,870.
Revenues from ticket
admissions, concession
ticket admissions &
shortfalls,
meetings.
tickets, concession, &
Add'ly, MDCC will
& Merchandise store.
concession stand.
Limited financial
merchandise stand.
contribute inkind services
capability to handle
No financial statements
with values in excess of
shortfalls.
furnished.
$200,000Iyr for operation,
programming, marketing,
etc. MDCC is large entity
with ability to fund
shortfalls.
Established in 1988 for
They are designers,
Company has
Experience &
qualifications
MDCC possesses a vast
experience in presenting
Incorporated in 1982,
their business
cultural arts activities,
comprises TV
the development,
promotion &
engineers, cinema
experience in theater &
academic excellence, ties
with cultural arts
distribution,
presentation of local,
operators, film distrib.,
suppliers, installers &
cinema mgt, public
relations, mktg, media
organizations, continuing
programming
production & co-
national & international
Latin American Art.
manufacturers of
motion
productions, etc, In
success with Miami Book
Fair Int'l, successful
production, Spanish
language film
Partnership with
picture
equipment. Distributors
siness for IS s. At
national & international
presentation of film
distribution & theater
entities like Globe Link
Productions, Columbia
of figure length films
from Latin America.
level, promote
series, the expertise and
acit to exhibit
production, Worldwide
Sports
Television, Inc., Ire -Ile,
Provided consultant
performing arts, artist
mgt, coordinator &
events, TV
Inc., TVC Television,
services for
producer of live events,
A
Description
Description of
participation by City
Ability to obtain
grants
Marketing &
advertisement
capabilities
Miami Dade Comm.
College
national & international
art exhibits.
The City to continue with
the existing maint.
expenses except
electricity & water &
sewer.
Mblfft has a dept t
specializes in grant
identification &
application
Venevision
International
format creation.
Would request ctry's
collaboration for special
requirements related
with physical structure
& replacement to
equipment. Collaborate
to provide parking.
They would assume all
A marketing &
advertising plan will be
developed in conjunction
with the College's Public
Affairs dept, use of
electronic media, print
media, radio & TV
announcements. Special
announcements & signage
tbtoughout the b
campuses
other expenses.
Not likely since they
are for-profit
Latin Quarter
Cultural Center
Cuban National
Heritage to stage events
City to continue paying
for recurring & non-
recurring expenses
Implement the
marketing and
promotional plan
through their
communication
facilities. Weekly
advertising in the Art's
section of newspapers.
TVCommerciats, on-
site publicity & posters.
Promotion through
sponsorship programs,
group discounts,
advanced tickets &
Will identify grants d
to fund add'l capital
improv such as
bathrooms, dressing
rooms, expansion of
stage & lighting
Allocated $3 ,000/mo.
for advertising &
promotions. Will hand
200 tkts/mo. free
through radio, TV &
printed media. Use of
limited free
advertisement as non-
profit. Use of local TV
& radio stations.
International
Cinemas, Inc.
establishment & mgt of
new theaters.
The City to continue
paying for recurring &
non-recurring expenses.
To collaborate in the
acquisition of
additional equipment
and capital
j improvements
Not likely since
are for -prof it
Non -Stop
Intermedia
concerts, radio & video
Will promote the
Theater through the use
of printing & electronic
media. Use of sponsors
to promote events.
No budget proforma
presented
FCO & ALAS will
pursue grants. Nydia
del Valle, Pres, Non -
Stop Intermedia
expressed she has
experience applying for
Will promote the
theater through TV,
radio. Sponsors to
promote events free of
charge. Promote the
theater as a tourist
attraction through the
Greater Miami.
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