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HomeMy WebLinkAboutItem #03 - Discussion ItemTO FROM CITY OF MIAMI, FLORIDA INTER -OFFICE MEMORANDUM Carlos A. Gimenez DATE February 15, 2001 FILE City Manager SUBJECT 'Annual Report of Orange Bowl Advisory Board Joe Sanchez REFERENCES Commissioner ENCLOSURES: Pursuant to Chapter 2, Article X1, Section 2-890, of the City of Miami Code, I am submitting to you a summary report of the significant accomplishments of the Orange Bowl Advisory Board for the calendar year of 2000, as well as the goals for the year 2001. The Board met seven (7) times in the calendar year of 2000. The purpose of the board is to achieve the provisions of Resolution 99-802. The three sub -committees (Marketing, Naming Rights, and Finance) of the Board are working groups that continue to meet in an effort to explore new ways of attracting more events to the stadium and how to raise funds for renovations, modernization, and maintenance of the facility. The Marketing subcommittee is cooperatively working with the Department of Conferences, Conventions, and Public Facilities in establishing a web site and to create and enhance existing promotional materials to market the facility to prospective promoters. In addition, this subcommittee is also exploring new ways of attracting new business to the stadium. The Naming Rights subcommittee is actively pursuing corporate sponsorship opportunities to obtain funding which would be used to renovate and modernize the stadium to make it more competitive at the national level. Additionally, the Board expects to issue a local RFP in the near future for qualified leads to secure a corporate sponsor for the sale of the naming rights. The Finance subcommittee is charged with the responsibility of reviewing itemized revenue and expenditure statements of all events held in the stadium to see how the stadium can best maximize its revenue potential and use surplus funds, if any, towards the renovation of the facility. Finally, the objectives of the Board and the Department of Conferences, Conventions, and Public Facilities is to provide a safe, comfortable, and enjoyable entertainment venue that will continue to host great events throughout the coming years. Should you require any further information, please feel free to contact me at 305-250- 5380. Attachments ORANGE BOWL ADVISORY BOARD FY 2000 SIGNIFICANT ACCOMPLISHMENTS AND FY 2001 GOALS FY 2000 ACCOMPLISHMENTS ■ Successfully registered the Orange Bowl Stadium domain name as "OrangeBowlStadium.com/. net/. org" ■ Formed Marketing, Naming Rights, and Finance Subcommittees that will explore new ways of attracting events, identify funding sources to finance capital improvements, and review all itemized statement of revenues and expenses of all events held in the Orange Bowl Stadium to see how best the stadium can maximize its revenue potential ■ Designed a commemorative Orange Bowl pin for the purposes of promotion to the members of the state legislature. ■ Developed a strategy to introduce legislation to amend Florida statute for the purpose of retaining sales tax to renovate the Orange Bowl Stadium. ■ Adopted a resolution that was approved and accepted by the City Commission permitting the stadium to reinvest its revenues above operational expenses into an account for Stadium repair and renovation. ■ Initiated the development of a web site for the Orange Bowl Stadium to promote and inform the general public and prospective promoters of the different types of events the facility is capable of hosting. ■ Initiated the development of a promotional brochure. GOALS FOR 2001 ■ Obtain corporate sponsorship for sale of Naming Rights by issuing an RFP (Request for Proposals) soliciting proposal from qualified firms to sell the naming rights sponsorship ■ Complete the Orange Bowl Web Site that is currently under construction ■ Obtain the State Legislator's approval to amend Florida statute that will allow the stadium to keep sales tax proceeds generated at the stadium to help pay for renovations ■ Create a Logo for the Orange Bowl Stadium ■ Complete new collateral and brochures to market the facility to prospective promoters ■ Explore new ways of attracting new business to the stadium ■ Develop a plan, once funding is available, to renovate the Orange Bowl. Submitted into the publio recoro in connection with item Q -3--3-pqr on /d-1 QL Wafter Foeman City Clerg 1 J �'7� n� FEB -28-2001 11:42 TO Carlos A. Gimenez City Manager FROM Commissioner COMMISSIONER SANCHEZ 305 250 5386 P.02 CITY OF MIAMI, FLORIDA INTER -OFFICE MEMORANDUM DATE February 5, 2001 F'LE 110.IECT Annual Report of Orange Bowl Advisory Board REFERENCES ENCLOSURES Pursuant to Chapter 2, Article XI, Section 2-890, of the City of Miami Code, I am submitting to you a summary report of the significant accomplishments of the Orange Bowl Advisory Board for the calendar year of 2000, as well as the goals for the year 2001. The Board met seven (7) times in the calendar year of 2000. The purpose of the board is to achieve the provisions of Resolution 99-802. The three sub -committees (Marketing, Naming Rights, and Finance) of the Board is a working group that continues to meet as an unofficial body in an effort to explore new ways of attracting more events to the stadium and how to raise funds for renovations, modernization, and maintenance of the facility. The Marketing subcommittee is cooperatively working with the Department of Conferences, Conventions, and Public Facilities in establishing a web site and to create and enhance existing promotional materials to market the facility to prospective promoters. In addition, this subcommittee is also exploring new ways of attracting new business to the stadium. The Naming Rights subcommittee is actively pursuing corporate sponsorship opportunities to obtain funding which would be used to renovate and modemize the stadium to make it more competitive at the national level. Additionally, the Board expects to issue a local RFP in the near future for qualified leads to secure a corporate sponsor for the sale of the naming rights. The Finance subcommittee is charged with the responsibility of reviewing itemized revenue and expenditure statements of all events held in the stadium to see how the stadium can best maximize its revenue potential and use surplus funds, if any, towards the renovation of the facility. Finally, the objectives of the Board and the Department of Conferences, Conventions, and Public Facilities is to provide a safe, comfortable, and enjoyable entertainment that will leave a lasting impression of the City of Miami to all those that visit the stadium. Should you require any further information, please feel free to contact me at 305-250- 5380. FEB -28-2001 11:43 COMMISSIONER SWCHEC Sb5 ORANGE BOWL ADVISORY BOARD FY 2000 SIGNIFICANT ACCOMPLISHMENTS AND FY 2001 GOALS FY 2000 ACCOMPLISHMENTS ■ Successfully registered the Orange Bowl Stadium domain name as "OrangeBowlStadium.com/. net/. org" Formed Marketing, Naming Rights, and Finance Subcommittees that will explore new ways of attracting events, identifying funding sources to finance capital improvements, and review all itemized statement of revenues and expenses of all events held in the Orange Bowl Stadium to see how best the stadium can maximize its revenue potential ■ Designed a commemorative Orange Bowl pin for the purposes of promotion to the members of the state legislature. ■ Developed a strategy to introduce legislation to amend Florida statute for the purpose of retaining sales tax to renovate the orange bowl stadium. ■ Adopted a resolution that was approved and accepted by the City Commission permitting the stadium to reinvest its excessive revenues into its operational account for Stadium repair and renovation. • Initiated the development of a web site for the Orange Bowl to promote and inform the general public and prospective promoters. ■ Initiated the development of a promotional brochure. GOALS FOR 2001 • Obtain corporate sponsorship for sale of Naming Rights by issuing an RFP (Request for Proposals) soliciting proposal from qualified firms to sell the naming rights sponsorship • Complete the Orange Bowl Web Site that is currently under construction • Obtain the State Legislator's approval to amend Florida statute that will allow the stadium to keep sales tax proceeds generated at the stadium to help pay for renovations • Create a Logo for the Orange Bowl Stadium • Complete new collateral and brochures to market the facility to prospective promoters • Explore new ways of attracting new business to the stadium • Develop a plan, once funding is available, to renovate the Orange Bowl. D3 P. 03 - i s h ttf-�k�-�lal�1 01j; 41j Wl'll"11551UNLK SHNI.HtG I I ' CITY OF MIAMI, FLORIDA INTER -OFFICE MEMORAND COMMISSIONER SANCHEZ TO Carlos Gimenez DATE February 28, 2001 FILE City Manager SUBJECT: FROM:Cc-� _. _1�i f)wJiLi Joe Sanchez REFERENCES: Commissioner ENCLOSURES I respectfully request that the annual report on Bayfront Park Management Trust and the Orange Bowl Advisory Board be presented and submitted to the commission on the March 8'14 Commission meeting. I appreciate your attention in this matter. Cc: Elvi Alosno, Agenda Coordinator W"MTAL P.01 Bayfront Park Management Trust Annual Report to the City Manager January 2001 Governance The Bayfront Park Management Trust (Trust) was created in 1987 by the Miami City Commission to manage Bayfront Park "for the purpose of insuring maximum community utilization and enjoyment." The Trust's governing board consists of nine (9) individuals, who through their work on the Trust have demonstrated their commitment to making our community a better place for residents and visitors. Staff Pursuant to City Code Section 38-105, the Trust shall appoint an executive director, subject to City Commission approval, who, "shall have general supervision over and be responsible for the management and operation of all trust facilities." In May of 2000, the Trust appointed, and the City Commission confirmed, a new Executive Director who brings 21 years of experience in the entertainment business to the organization. He immediately implemented standardized procedures and brought a new level of professionalism to the organization. The results of those efforts paid off, as indicated by the Trust's ability to repay a $392,000 debt owed to the City of Miami. The FY 2000/01 budget contains 13 full-time and two part-time staff positions. Accomplishments . . The Bayfront Park Management Trust has accomplished much since its founding in 1987. Below is a list of the Trust's major accomplishments. Earned Income The Trust has been extremely successful in attracting earned income to support the operations of Bayfront Park. In 1997/98 the Trust entered into a long-term use agreement with Bayfront Ventures, Inc., a gaming and entertainment vessel operating from the Bayfront docks. This agreement assures the Trust a guaranteed annual income of approximately $450,000 for five years, with options to renew for two more five-year terms. In 1998/99 the Trust also entered into a five year Valet Parking Operation Agreement with Bayfront Ventures, which provides the Trust $180,000 (plus CPI) annually. The Trust is in the second year of a two year, $200,000 annual amphitheater sponsorship agreement with AT&T. Staff discussions have already begun on a strategy for renewing or replacing the AT&T sponsorship. Capital Improvements The Trust has worked since its founding to ensure the integrity of the Isamu Noguchi B AY F R O N T PA R K MANAGEMENT TRUST 301 North Biscayne Boulevard Miami, FL 33132 (305) 358-7550 design of Bayfront Park. Noguchi, one of the Twentieth Century's foremost sculptors, designed the park to be a "wedge of art into the heart of the new world." At its 24 October 2000 meeting, the Trust voted to remove the Bayfront Park Bougainvillea Vine Fence system south of the AT&T Amphitheater. The fence system compromised the Noguchi design and its removal should make the park a more visually attractive and desirable space for Miami's residents and visitors. Other projects on the horizon include the rehabilitation of the Bayfront Park Laser Tower and a general upgrade of the facility. Funds for these needed improvements are available from the current Bayfront Park Operating Budget. Additional Accomplishments Continued to serve as host site for major annual City of Miami signature events, such as the Hispanic Heritage Festival, Rasin 2000, the Bob Marley Festival, the Big Orange New Year's Jamboree, the Wyclef Jean Carnival and July 4th @ Bayfront Park. The AT&T Amphitheater at Bayfront Park continues as the center of multi -cultural Miami, hosting festivals and celebrations featuring African American, Cuban, Haitian, Colombian, Puerto Rican and Jamaican music. The Trust recently completed negotiations with the internationally renowned circus troupe, Cirque du Soleil for a 44 performance run in Bicentennial Park from February 14 through March 15, 2001. In February of 2000, the Trust identified and approved a list of goods and services to put out for public bid in order to bring the organization into compliance with the Code of the City of Miami. The largest dollar amount items on that list, as well as some smaller ones, have all been processed -- moving the institution to complete compliance. These steps would not have been possible without the support of the Interim Executive Director, Christina Abrams and the City of Miami Purchasing Department. The Trust has entered into agreements for the following: Bougainvillea Trimming Services Bicentennial Park Mowing Service Special Event Security Services Special Event Cleaning Services Tents, Tables, & Chairs Rental and Set-up Electrical Supply Purchases Turf & Irrigation Supplies Fertilizers Lawn Equipment Parts & Repair Sod BAYFRONT PARK MANAGEMENT TRUST ��' r 301 North Biscayne Boulevard Miami, FL 33132 (305) 358-755 Uniforms Security Guards Office Supplies Fountain Maintenance Services The Executive Director of the Trust currently serves on the City of Miami's Bicentennial Park planning committee, and is assisting that committee in making Bicentennial a park of which all of Miami will be proud. As demonstrated by the above list, the Trust has accomplished much in this past year. It does not appear that there is any other board, either public or private, that would better serve the public's interest. Membership Requirements The membership of the Bayfront Park Management was reconstituted in May of 1994. The streamlining of the Trust, decreasing its membership from 21 to nine, has made it a more effective decision making body. The nine members of the Bayfront Park Management Trust are representative of Miami's cultural and ethnic makeup. One member of the Trust is an elected official of the City of Miami; the eight remaining members represent Miami's business, professional and cultural communities and are appointed by the Miami City Commission. The Trust currently oversees the 32 acres of Bayfront Park and the approximately 32 acres of Bicentennial Park. Membership in the Trust does not need to be modified. Cost Effectiveness of Trust The Bayfront Park Management Trust is an extremely cost effective method for the City to operate and maintain Bayfront and Bicentennial Parks. Total operating costs for both Parks in FY 2000/01 totals $3,307,663. The City's cash contribution of $985,000 represents approximately 1/3 of the Trust's total operating budget. Those funds translate to a two to one return on every city dollar invested in Bayfront Park -- an excellent investment. Conclusion The Bayfront Park Management Trust has been extremely successful in bringing guidance and leadership to the development of Bayfront Park. It has fulfilled and surpassed the mandate of its charter, and intends to continue to do so into the future. BAYFRONT PARK MANAGEMENT TRUST 301 North Biscayne Boulevard Miami, FL 33132 (305) 358-7550 # 3C4--Zra a NOV-29-2000 09=58 COMMISSIONER SANCHEZ 305 250 5386 P.01 October 4, 2000 TO: Commissioner Joe Sanchez Chairperson FROM: Jay C. Constantz Executive Director f' C Re, Bayfront Park's progress I am pleased to report that the Bayfront Park Management Trust has made great strides in these last nine months, as indicated by the following: 1) For the first time in the history of the Trust there are written policies and procedures for all aspects of the operation that are in compliance with City Code. 2) The Trust is now following City of Miami procurement guidelines_ 3) The July 4'h event is no longer costing the Trust in excess of $100,000, but through a partnership with a private promoter, now has the potential of becoming an earned income opportunity for the organization. 4) A new focus has been placed on upgrading the Bayfront Park's infrastructure that was allowed to deteriorate under the previous administration. 5) The Trust no longer grants fee waivers to non-profit organizations or promoters, but instead offers other incentives to make Bayfront Park a cost- effective venue to host our community's most important events. 6) Staff is currently working to upgrade Bayfront Park's maintenance and marketing operations, to increase the beauty of the park while communicating its opportunities for enjoyment to Miami's residents and visitors. 7) Staff is reviewing the Bayfront Park's rental structure to make it both cost effective for promoters, while increasing the organization's bottom line revenue. 8) Staff has entered negotiations with a number of world-class performance groups (Cirque du Soleil) for an extended run in Bicentennial Park, which will increase thel site's usage while burnishing Miami's image as a world-class city. This short list represents great changes in the operation -- changes that I am sure will enable Bayfront Park to provide even greater services to Miami's residents and visitors. Please contact me if you have any questions regarding these matters. cc: file %0.11nitted into tai, pt��?apt �reM coeellon with `' Mnnon BAYFRONT PARK MANAGEMENT TRUST Wafter Foeman 301 Nath Biscayne Boulevard Mia rN, FL 33132 (305) 358-7550 City Clerk TOTAL P.01 • DEC. -05' 00(TUE) 1620 BAYFRONT PARK MGNT TEL:305-74-1211 P. 0011 DRAFT design of Bayfront Park. Noguchi, one of the Twentieth Century's foremost sculptors, designed the park to be a "wedge of art into the heart of the new world." At its 24 October 2000 meeting, the Trust voted to remove the Bayfront Park Bougainvillea Vine Fence system south of the AT&T Amphitheater. The fence system compromised the Noguchi design and its removal should make the park a more visually attractive and desirable space for Miami's residents and visitors. Other projects on the horizon include the rehabilitation of the Bayfront Park Laser Tower and a general upgrade of the facility. Funds for these needed improvements are available from the current Bayfront Park Operating Budget. Additional Accomplishments Continued to serve as host site for major annual City of Miami signature events, such as the Hispanic Heritage Festival, Rasin 2000, the Bob Marley Festival, the Big Orange New year's Jamboree, the Wyclef Jean Carnival and July 41" @ Bayfront Park. The AT&T Amphitheater at Bayfront Park continues as the center of multi -cultural Miami, hosting festivals and celebrations featuring African American, Cuban, Haitian, Colombian, Puerto Rican and Jamaican music. The Trust recently completed negotiations with the internationally renowned circus troupe, Cirque du Soleil for a 44 performance run in Bicentennial Park from February 14 through March 15, 2001. In February of 2000, the Trust identified and approved a list of goods and services to put out for public bid in order to bring the organization into compliance with the Code of the City of Miami. The largest dollar amount items on that list, as well as some smaller ones, have all been processed -- moving the institution to complete compliance. These steps would not have been possible without the support of the Interim Executive Director, Christina Abrams and the City of Miami Purchasing Department. The Trust has entered into agreements for the fallowing: { Bougainvillea Trimming Services r;11,isttbt� '�oPtli tA/l Bicentennial Park Mowing Service It,inun Special Event Security Services tzeoera� Special Event Cleaning Services r F�� Tents, Tables, &Chairs Rental and Set-up Electrical Supply Purchases Turf & Irrigation Supplies Fertilizers Lawn Equipment Parts & Repair Sod DEC. -05' 00(TUE) 16:20 BAYFRONT PARK MGNT TEL 305-:,i8-1211 P. 005 'DI? Uniforms 40& Security Guards Office Supplies Fountain Maintenance Services The Executive Director of the Trust currently serves on the City of Miami's Bicentennial Park planning committee, and is assisting that committee in making Bicentennial a park of which all of Miami will be proud. As demonstrated by the above list, the Trust has accomplished much in this past year. It does not appear that there is any other board, either public or private, that would better serve the public's interest. Membership Requirements The membership of the Bayfront Park Management was reconstituted in May of 1994. The streamlining of the Trust, decreasing its membership from 21 to nine, has made it a more effective decision making body. The nine members of the Bayfront Park Management Trust are representative of Miami's cultural and ethnic makeup. One member of the Trust is an elected official of the City of Miami; the eight remaining members represent Miami's business, professional and cultural communities and are appointed by the Miami City Commission. The Trust currently oversees the 32 acres of Bayfront Park and the approximately 32 acres of Bicentennial Park. Membership in the Trust does not need to be modified. Cost Effectiveness of Trust The Bayfront Park Management Trust is an extremely cost effective method for the City to operate and maintain Bayfront and Bicentennial Parks. Total operating costs for both Parks in FY 2000/01 totals $3,307,663. The City's cash contribution of $985,000 represents approximately 1/3 of the Trust's total operating budget. Those funds translate to a two to one return on every city dollar invested in Bayfront Park — an excellent investment. Conclusion The Bayfront Park Uanagement Trust has been extremely successful in bringing guidance and leadership to the development of Bayfront Park. It has fulfilled and surpassed the mandate of its charter, and intends to continue to do so into the future_ sub"'Ited into th-Z r'UL';IIfi re,trlin connection wfth it®Q - -'/q0y -41- Walter 's__Walter Foeman City k M I L 0 R ) A N 0 C L A U 0 E P E P P E A BAYFRONT PARK M A N A G E M E N T T R U S T apt N. B{SCAYNE BOULEVAR0 MIAMI. FL 33132 TEIEPMONE: ODS} 3SS-?S$C .fax (305) 359.7211 January 22, 2001 TO. John H. Jackson, Director of Public Works Clarence Patterson, Director of Solid Waste Dennis Wheeler, Operations Administrator, Offices of NET Adminsitration FROM: Jay C. Constantz Executive Director Re. Preparations for Cirque u Soleil Attached is a memo to Commissioner Johnny Winton that outlines tasks to be completed prior to the February 14, 2001, opening of Cirque Du Soltil in Bicentennial Park. Please review this document and contact me to discuss any assistance you can provide. Thank you in advance for assistance with this matter. Enc. Cc: Commissioner Joe Sancbw. Chairperson Gary Reshefsky Frank Rollason, Assistant City Manager file 5iti*d into the pubiic �k . in �nwt ,��:.� with zoo 'd i[ZIAS£-SO£:131 INDW Aird ,LNOUM £Z:80 f3 11l0.£Z- 0v M I L D A . A N O C L• U 0 E P E P P E R BAYFRONT PARK M A N A G E M E N T T R U S T 301 N. BISCAYNE BOULEVARO,. MIAM*. FL 33132 TELEPHONE: (3057 358-7550 JAk; (305( 358.1211 January 12, 2001 TO: The Honorable Johnny L. Winton Commissioner City of Miami FROM: Jay C. Constan Executive Director Re- Bicentennial Park Clean up As I discussed previously with Gary Reshefsky of your staff, the Bayfront Park Management Trust is requesting City of Miami assistance with the clean up of the front of Bicentennial Park, along Biscayne Boulevard, in preparation for the run of Cirque du Soleil, February 14, 2001 through March 5, 2001. We will need assistance with the following: - acquisition and placement of concrete planters, - tree trimming, - acquisition and placement of concrete trash receptacles, - repair of fence and fence posts, - tree trimming, - pressure cleaning of all walkways and walls, - painting of all exterior walls, acquisition arxi installation of Bicentennial signage at Biscayne Boulevard pedestrian entrance. Bayfront Park staff have researched the projects and developed the following action plans by project. Prmn= Cleaning Start date: no later than January 22, 2001 Pressure cleaning requires the following be cleaned- - retaining wall, fronting Biscayne Boulevard from 9s' Street to I-395 - railing on top of north end of retaining wall - three foot high retaining walls, park interior SUbT-Attu inic) v IQ, public. sponsor logos on old track curbs record In = ectipn with all paved areas at park entrance ItM�-�- 0n �� -tit-- fountain round -a -bout Walter Foeman large planter adjacent to fountain City C1 NO 'd tltl-M-SU X31 10W Md ,LNoUM U10 (3n1)l0 SZ- *Nor too 'd Xic bollards between Biscayne Blvd_ and retaining will Equipment and manpower required for pressure cleaning: three (3) 4000 psi pressure cleaners w/ 200' pressure hose 100' water hose floating meter four operators for ten days @ 8 hrs./day 40 foot boom lift/two (2) days Painting Start date: no later than January 27, 2001 Painting requires the following to be painted: retaining wall, fronting Biscayne Boulevard from 9b' Street to I-395 (flat, white primer) railing on top of north end of retaining wall (flat white primer) traffic bollards between Biscayne Blvd & retaining wail (concrete color) sponsor logos on old track curbs (safety yellow) - paint interior three foot retaining wall (park bench groes) - paint all trip hazards (safety yellow) - prime and paint fountain ring (brick red), Equipment and manpower necessary for painting - two airless sprayers - two generators - six (6) painters total: 2 spray painters 4 brush painters 680 total man hours necessary rollers, cut -in. brushes & strainers drop cloths: two (2) tach 20'x20', 100'x10' 50 gallons flat white primer (approximately 5840) •20 gallons park bench green (approximately $280) 15 gallons safety yellow (approximately 5270) 40 foot boom liftltwo (2) days. Staff has also identified a need for approximately 40 large planters, including soil and plants. Thank you in advance for your assistance with these matters. Please have a member of your staff contact me to discuss this further. Cc: Commissioner Joe Sanchez, Chairperson Gary Reshefsky Jason Walker file tecord to conn bion VjO Item on �. WMar Foe" P City 0A BAYFRONT PARK MANAGEMENT TRUST Sot North Biscayne Boulevard Miami, FL 33132 (305) 358-7550 ItZt-8S�-S0� 't3L IN% NEE MUM U10 (3 I) IO n- VP