HomeMy WebLinkAboutR-02-0368J-02-333
4/11/02
RESOLUTION NO. 02— 368
A RESOLUTION OF THE MIAMI CITY COMMISSION
RELATED TO THE "KEEP THE SUN SHINING
CAMPAIGN (`CAMPAIGN')"; ACKNOWLEDGING AND
ACCEPTING: (1) A DONATION OF BILLBOARD
ADVERTISING SPACE ON SITES APPROVED BY THE
CITY FOR A TOTAL AMOUNT OF $35,000 FROM
CLEAR CHANNEL OUTDOOR MEDIA; (2) A DONATION
OF POSTERS FOR A TOTAL AMOUNT OF $2,467.25
FROM POSTERS -VISTA COLOR; (3) A DONATION OF
EIGHT QUARTER -PAGE NEWSPAPER ADVERTISEMENTS
TO BE PRINTED IN BOTH THE MIAMI HERALD AND
EL NUEVO HERALD (FOUR ADVERTISEMENTS IN
EACH) FOR A TOTAL AMOUNT OF $31,658; (4) AN
IN-KIND DONATION FOR A TOTAL AMOUNT OF
$10,000 FROM THE COCONUT GROVE TIMES,
BRICKELL POST AND SOUTH MIAMI TIMES; AND (5)
A DONATION OF PROFESSIONAL SERVICES BY
J. WALTER THOMPSON U.S.A., INC. ("JWT") TO
COORDINATE THE CITY'S CAMPAIGN; FURTHER
AUTHORIZING THE CITY MANAGER TO EXECUTE AN
AGREEMENT, IN A FORM ACCEPTABLE TO THE CITY
ATTORNEY, WITH JWT TO OVERSEE THE CITY'S
ADVERTISING CAMPAIGN, WITH EXPENSES TO BE
REIMBURSED BY THE CITY TO JWT IN AN AMOUNT
NOT TO EXCEED $20,000; ALLOCATING FUNDS FOR
SAID EXPENSES FROM ACCOUNT CODE
NO. 001000.921002.6.289.
WHEREAS, to commemorate "Keep the Sun Shining Campaign
(`Campaign')" the City has acknowledged and accepted numerous
donations from various local businesses; and
WHEREAS, J. Walter Thompson U.S.A., Inc. has offered to
donate services and will oversee advertising for the Campaign at
CITY COMMSSION
MEETING OF
APP 1 ' 2002
Resolution No.
02- 368
reasonable expenses for such advertising, which expenses will be
reimbursed by the City in an amount not to exceed $20,000, upon
approval by the City Manager;
NOW, THEREFORE, BE IT RESOLVED BY THE COMMISSION OF THE CITY
OF MIAMI, FLORIDA:
Section 1. The recitals and findings contained in the
Preamble to this Resolution are adopted by reference and
incorporated as if fully set forth in this Section.
Section 2. The following donations are acknowledged and
accepted for the "KEEP THE SUN SHINING CAMPAIGN (`CAMPAIGN')":
(1) a donation of billboard advertising space on sites
approved by the City for a total amount of $35,000
from Clear Channel Outdoor Media;
(2) a donation of posters for a total amount of
$2,467.25 from Posters -Vista Color;
(3) a donation of eight quarter -page newspaper
advertisements to be printed in both the Miami
Herald and E1 Nuevo Herald (four advertisements in
each) for a total amount of $31,658;
(4) an in-kind donation for a total amount of $10,000
from the Coconut Grove Times, Brickell Post and
South Miami Times; and
(5) the donation of professional services from
J. Walter Thompson U.S.A., Inc. ("JWT") to
coordinate the City's campaign.
Section 3. The City Manager is authorizedll to execute an
agreement, in a form acceptable to the City Attorney, with JWT to
1� The herein authorization is further subject to compliance with all
requirements that may be imposed by the City Attorney, including but
not limited to those prescribed by applicable City Charter and Code
provisions.
Page 2 of 3 02— 368
oversee the City's advertising campaign, with expenses to be
reimbursed by the City to JWT in an amount not to exceed $20,000,
with funds allocated for said expenses from Account Code
No. 001000.921002.6.289.
Section 4. This Resolution shall become effective
immediately upon its adoption and signature of the Mayor.21
PASSED AND ADOPTED this 18th day of April 2002.
JULEL A. DIAZ, MAYOR
ATTEST:
PRISCILLA A. THOMPSON
CITY CLERK
APP ED AS O ASD CORRECTNESS
AL JAN O VILARELLO
CITYATTORNEY
6153 :BSS
2i If the Mayor does not sign this Resolution, it shall become
effective at the end of ten calendar days from the date it was
passed and adopted. If the Mayor vetoes this Resolution, it shall
become effective immediately upon override of the veto by the City
Commission.
Page 3 of 3
02- 398
CITY OF MIAMI, FLORIDA
INTER -OFFICE MEMORANDUM
CA -21
TO Honorable Mayor and Members DATE: APR - 1 20(� FILE:
of the Commission
SUBJECT: Resolution Authorizing
Negotiation and Execution of
Professional Services Agreement
FROM: REFERENCES: "Keep the Sun Shining
Campaign'
AaCityMan
nez ENCLOSURES:
RECOMMENDATION:
It is respectfully recommended that the City Commission adopt this attached Resolution
where J. Walter Thompson U.S.A. Inc. ("JWT") offered to donate its services free of
charge to oversee the "Keep the Sun Shining Campaign" and where a donation at an
estimated value of $35,000 is offered from Clear Channel Outdoor Media.
BACKGROUND:
J. Walter Thompson an international advertising agency (JWT) through its office in
Miami, Florida, has developed a communications program designed to restore a sense of
well being to the people of the City of Miami. The concept behind this idea is the fact
that if, locally, people felt good about their city, they would serve as spokespersons for
others thinking of visiting Miami. Given that Florida is the Sunshine State, the sun and
sunlight represent hope and rebirth, the slogan "Keep the Sun Shining" was developed.
• JWT donates the program titled: "Keep the Sun Shining" to the City of Miami
free of charge. Production expenses incurred by JWT will be invoiced to the City
of Miami, not to exceed $20,000. However, such expenses will be previously
discussed with and approved by the City of Miami.
• JWT will act on behalf of, and assist the City of Miami in securing other entities
public, private and corporate to execute such program.
• JWT will act on behalf of the City of Miami in identifying suppliers that will
donate goods or services to execute the program. JWT will over see the
production of billboards, bumper stickers and posters.
• JWT will work with Clear Channel Outdoor Media to secure 16 billboards
(1 billboard at 14' X 48' and 15 billboards at 12' X 25'). Once locations are
determined by Clear Channel Outdoor Media, the City of Miami will review the
list of tentative sites then give approval for posting.
CAG/KRDS
02- 368