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HomeMy WebLinkAboutM-02-0071TO FROM CITY OF MIAMI, FLORIDA INTER -OFFICE MEMORAND Carlos Gimenez DATE City Manager SUBJECT REFERENCES Joe Sanchezfl Commissioner ENCLOSURES. IJISTRICT 3 COMMISSIONER SANCHEZ January 14, 2002 FILE Agenda Item Miami Metrozoo Banners e I respectfully request that the issue of co-sponsorship of the Miami Metrozoo Banners he placed on the January 24"', 2002 Commission Meeting Agenda. Thank you for your attention in this matter. cc: Elvi Alonso, Agenda Coordinator 02- 71 0 +dety f% j Royida 3 of Metma� January 11, 2002 The Honorable Joe Sanchez, Commissioner City of Miami 3500 Pan American Drive Miami, FL 33133 Dear Commissioner Sanchez: 0 rt Miami Metrozoo is requesting the assistance of your office and the City of Miami in raising awareness of the zoo and its activities. Soon, we will be launching an aggressive advertising campaign utilizing public transit and highway banners. Our research tells us that by simply raising awareness, we should be able to significantly increase our attendance and continue the zoo's renaissance. As part of this campaign, we would like to place some of our banners within the City of Miami. The city's strategic location will permit us to affordably reach both residents and tourists over an extended period of time, which is critical when marketing to raise awareness. Therefore, we are asking for an 1 8 -month permit to promote the zoo and its events. During that time, our banners would be moved to different locations. It is our commitment to create promotional artwork that the public will find attractive and uplifting. As a public institution, we are very concerned with stretching our marketing dollars. With the recession and world events making our industry even more challenging, we need partners like the City of Miami to help us do that effectively. Thank you for your assistance. S, , Paul V rooman Marketing Director 12400 S. W 152 eeVi,loida77-400/(90o)255-5.551 Fax:: (305) 225-7156 Street, ry{Society ofnon-xa 02-- 71