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FROM
CITY OF MIAMI, FLORIDA
INTER -OFFICE MEMORAND
Carlos Gimenez DATE
City Manager
SUBJECT
REFERENCES
Joe Sanchezfl
Commissioner ENCLOSURES.
IJISTRICT 3
COMMISSIONER SANCHEZ
January 14, 2002 FILE
Agenda Item
Miami Metrozoo Banners
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I respectfully request that the issue of co-sponsorship of the Miami Metrozoo
Banners he placed on the January 24"', 2002 Commission Meeting Agenda.
Thank you for your attention in this matter.
cc: Elvi Alonso, Agenda Coordinator
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January 11, 2002
The Honorable Joe Sanchez, Commissioner
City of Miami
3500 Pan American Drive
Miami, FL 33133
Dear Commissioner Sanchez:
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Miami Metrozoo is requesting the assistance of your office and the City of Miami in
raising awareness of the zoo and its activities. Soon, we will be launching an aggressive
advertising campaign utilizing public transit and highway banners. Our research tells us
that by simply raising awareness, we should be able to significantly increase our
attendance and continue the zoo's renaissance.
As part of this campaign, we would like to place some of our banners within the City of
Miami. The city's strategic location will permit us to affordably reach both residents and
tourists over an extended period of time, which is critical when marketing to raise
awareness. Therefore, we are asking for an 1 8 -month permit to promote the zoo and its
events. During that time, our banners would be moved to different locations. It is our
commitment to create promotional artwork that the public will find attractive and
uplifting.
As a public institution, we are very concerned with stretching our marketing dollars.
With the recession and world events making our industry even more challenging, we
need partners like the City of Miami to help us do that effectively.
Thank you for your assistance.
S, ,
Paul V rooman
Marketing Director
12400 S. W 152 eeVi,loida77-400/(90o)255-5.551 Fax:: (305) 225-7156
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