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Home My WebLink AboutR-03-0492J-03-343 03/26/03 RESOLUTION NO. 03— 492 A RESOLUTION OF THE MIAMI CITY COMMISSION AUTHORIZING A GRANT, IN THE AMOUNT OF $30,000 FOR PURPOSES OF MARKETING THE MISS BLACK USA PAGEANT, ORGANIZED BY THE MISS BLACK USA ORGANIZATION, INC., TO BE HELD ON AUGUST 23, 2003, AT THE RENAISSANCE MIAMI BISCAYNE BAY HOTEL, MIAMI, FLORIDA; AUTHORIZING THE CITY MANAGER TO EXECUTE THE NECESSARY DOCUMENT(S), IN A FORM ACCEPTABLE TO THE CITY ATTORNEY, REQUIRED FOR THE GRANT; AND ALLOCATING FUNDS FROM ACCOUNT CODE NO. 001000921054.289, ENTITLED "SPECIAL EVENTS" FOR SAID PURPOSE. BE IT RESOLVED BY THE COMMISSION OF THE CITY OF MIAMI, FLORIDA: Section 1. A grant, in an amount of $30,000 is authorized for purposes of marketing the Miss Black USA Pageant, organized by the Miss Black USA Organization Inc., to be held on August 23, 2003, at the Renaissance Miami Biscayne Bay Hotel, Miami, Florida, with funds allocated from Account Code No. 001000921054.289, entitled "Special Events" for said purpose. CITY COMT41=01i MEETM CM MAY 0 8 2003 Resolution kip. 03- 492 Section 2. The City Manager is authorizedll to execute the necessary document(s), in a form acceptable to the City Attorney, required for the grant. Section 3. This Resolution shall become effective immediately upon its adoption and signature of the Mayor.21 PASSED AND ADOPTED this 8th ATTEST: PRISCILLA A. THOMPSON CITY CLERK APPROVED S TICY NDRO VILARELLO ATTORNEY W7146:tr:AS:BSS CORRECTNESS -t/ day of May 2003. ov, EL A. DIAZ, MAYOR �i The herein authorization is further subject to compliance with all requirements that may be imposed by the City Attorney, including but not limited to those prescribed by applicable City Charter and Code provisions. ai If the Mayor does not sign this Resolution, it shall become effective at the end of ten calendar days from the date it was passed and adopted. If the Mayor vetoes this Resolution, it shall become effective immediately upon override of the veto by the City Commission. Page 2 of 2 03- 42 Govemmental/Media/Political/Public Relations Consultants/Motivational Speaker Barbara Hor. President;/CEO BARBARA HOWARD do ASSOCIATES, INC. 9456 S. W. 164 Court / Miami, Florida 33196 B u� lZ Phone: 305-383-8085 Fax: 305-383-7230 Email: bhowardassocinc@bellsouth.net Govemmental/Media/Political/Public Relations Consultants/Motivational Speaker Rpr 29 03 11:55a LSDI ECF V.02 3053740000 p.1 12i6caune gixy At,,,/ April 29, 2003 Ms. Ingrid Owens Executive Director Miss Black USA Organization 12710 Meadowdale St. Louis, MO 63138 I)= Ingrid: We are delighted to have been selected to host the Miss Black USA Pageant during August 18 — 25, 2003. We look forward to a successful event while laying the foundation for future programs. Thank you again for selecting the Biscayne Bay Hotel Miami. 1f you have any questions, please feet free to call the at 305-714-3715. Sincerely, Niel Blake Director of Sales Submitted Into the public record in connectiog With item a 'des-6on e o3 "Acis A. so Thom re p City Clerk 1601 Biscayne Boulevard • Miami, FL 33132 • Tel. 305-374-0000 • Fax 305-714-3811 o3- 492 ALG -10-95 04:30 AM GAltTi01. AOM 3f CIPIM • Room low 2M Wed Cipam A"RW "INN on Cly, MO Ostot•saae TON; N3.751 -V24 E-Aftt dArdlensta a.mmus NOW AbO IS42 sutoin.n ad" KWWO Cly, AMO 64110 April 27, 2003 CRMG OL"O &tae. Reptssal ww DiiMOO Mrs. Cbristimt Tnasy-Beauvoir, Program Administrator Tourist Dovelopmeld Council Gran Pro= N hall -Dade County Depwts unt of Cultural Atiairs I I I NW I' Street, Suite 625 Miami, FL 33128 Dear Mrs.'Tassy-Beauvoir. P.01 AFPgW sroos.Tlalnpw1WW i ftw wt c OW4vWP nitd Ham Cats: Pascy Rdkonint am sudrd s Tilt Pdk1V This letter is in support of the Miss Black USA Pageant and Organizatiom As Chair, of the Mismuri legislative Black Caucus which is inalusive of 3 Senators and 14 State Rech es, I tun pkased to hm the oppotuaky to writs this ku= on be halt'of the Muss Black USA Organization. The Masa Black USA Ori nization focusers upon the educational developm na of A 'scan -American women ages 18-24 years of age. Being in latdambip I stn fully aware of the demand upon our social savice apwiee. How, aw, the Msat Black USA Orpnh ation addresses our target popolstion- This pew= prop otos ahoWence, peLEO nai responsibift politieai awam-ness and voter registration fiWillment. This grogram bass develo;ed young Afiicsn-Amon n vwomen Wo strong, empowered and educated leadees and mit: models. This event and program has made proud the State of Missouri and will do the same for Miami, fS' Iy; Rep. Cr&4 . Bland. Chair Missouri Legislative Black Caucus 43rd Legislative District vbm'ltted Into the public City Cleric 03- 492 AUG -10-96 04:05 AM CWITOL ODIC! State Capitol 201 Wast Capitol Avenue Room 1090 Jefiemson City, MO 65101 am Tele: 573-751-4285 Fat. 573- E -M t b1homp0l Osenrkesstate.rrta.Us April 27, 2003 NE r -, 'Y L. THOMPSON State Representative District 72 Mn. 0tridus Tassy-Beauvoir, Program Administrator Tourist Dcvekpma:t,Ct Could Giants Program Miami -Dade County Department of Cultural Affairs 111 NW 1'r Street. Suite 05 Miami, FL 33128 Dear Mrs. Tansy -Beauvoir: P.01 IMM ADOWN 11= University Cay, MO 6532 Tete: 314-994--0434 This letter is In support of the Mise Black USA Pmt mW Organbmimt. I am pkaed and honored to have tate opportunity to write this how on behalf of Ms. Ingrid Owens and the Miss Blade: USA 0WW= ion. The Min Black USA Organization is an amity which focuses upon tM educational developraerd ofAfrican-Amurican women aga 15-24 years of age. Ira these times of budget constrahm the demand upon our social sa vier ageacin is overwlwil n qn Hower, tie Miss Blade USA Orgamaotion provides a vehicla which addrmms our target audience and do is a group of womrtt thea need the Suidence and dhoction that this organization has provkkd for a number ofyears. For thaw invotv4 this program pmvida enhanced self-estem positive rok models, promotes haft Wastyle choices for women and youth, provides a showcm for their Waft and promotes wha n one of the tlti W which is most neo&d in our mciety and thea is economic ergwwerment. Thier rwrnt and program promises to be one which will make proud the county of Miami as it has the State of Missouri. Betty M"Rep. i.egisiatt miriicctn COULI TEES Vic! Ohein mkn: Ethics Member. Job Creeticn a Economic Development . Correctional and State hlittstions Submitted Into the public record ill ccstrivc�ioi� ith i ern Wi P� 8 03 Priscilla A. Thompson City Clerk 03— 492 (36) Please describe how your organization will evaluate the success and tourism impact of the project (attach one sample of survey toot, if available). Include anticipated attendance figures including the number of tourists estimated to attend, special constituencies served, achievement of objectives and other applicable performance indicators. Evaluation and survey tools will consist of collaborations with the Miami Convention and Visitor's Bureau's, establishment of alliances with the Hotel and Motel Association, relationships within the media, political, community and grassroots organizational sectors. Anticipated attendance figures below. (37) Complete the chart below. TOURISM IMPACT PROJECTION Projected number of participants Projected number of spectators Miami -Dade County Residents .4 5000 Out of county 10 100 Out of State 80 500 Foreign l 10 TOTAL 94 5600 (38) What is the estimated number of people you hope to reach through electronic media (eg. broadcast of event over radio or television). How was this information determined? 50 million viewers will be reached through television syndication. Current syndication committments include MBC Network and PAX. An additional 20 million radio listeners will be reached via live remote radio broadcast by Radioscope. This information was determined through the distribution data provided by PAX, MBC, and RadioScope. (39) How many hotel room nigbft do you anticipate using during this project? How did you arrive at this figure? How does this figure compare to the actual number of hotel room nights used by this event last year? (Please attach copies of letters of agreement from hoteWmotels to this application. This attachment will not count towards the 3 allowable documents). 1100 room nights have been blocked at the Biscayne Bay Miami Hotel. There was no event in 2002 and this is the first year for the event under new administration. Sub itk � Into tlz e public � i1 PT iia A. i Y 1oomI-)so-i City Clerk 03-- 492 This public relations /marketing plan was developed to align Miss Black USA 2003 within key public relations strategies and vehicles. The plan will be used to develop a turnkey, ongoing marketing and public relations campaign for the Miss Black USA competition as a premiere African American educational and talent event in the community. Below is an outline of the strategy which will be utilized tc) generate media attention- Objectives: ttention Objectives: • Establish awareness for the Miss Black USA competition • Help build relationships with the media ( locally and nationally) • Help create and build recognition and brand equity for the Miss Black USA competition - Marketing Strategies+ • Create and execute grassroots marketing and cause -related events and programs • Establish and leverage relationships with community leaders, organizations and the corporate sector. Public Relations Objectives • Position Miss Black USA a premiere competition in the education, economic and entertainment field. • Position Miss Black USA as a "good community citizen" through strategic community relations programs and partnerships. • To educate the public and the media on the cultural and historical aspects of Miss Black USA. • Develop relationships with key media • Secure media coverage prior to the event and on the day of event: • Establish relationship with celebrities that can endorse the Miss Black USA competition Public Relations Strafie�ies • Secure a television presence for Miss Black USA competition • Coordinate a press reception to gain exposure about Miss Black USA competition- (Sponsored) • Support key messages with strong media and community relations programa R ubmittcd Into the public • Build brand equity and loyalty. cncci;� ^ynS't o3 tl o'- 03- 492 City Irk The Miss Black USA Organization is able to provide your company with an exemplary sponsorship opportunity for our 2003 Miss Black USA Pageant. This opportunity includes branding with a company recognized as the epitome of Afitcan-American beauty and excellence. The nationally televised (syndicated) Miss Black USA Pageant will provide a glamorous and socially conscious platform to showcase your companies commitment to providing scholarships and development support to African-American woman across the country. �Padcaaps Praaen�n� Receives all platinum sponsorship consideration and: ♦ Miss Blade USA Pageant, presented by (your company) as official event name utilized in all media mention. ♦ On stage presentation of (company name), Woman of Achievement award and scholarship by company President or representative during live pageant and telecast ♦ 51 Official contestant banners embroidered with sponsor logo on them ♦ Live remote radio broadcast at 5 school locations (during Recruitment Tour) announcing your scholarship gift to a minority female student Emandw Pageant underwriting $10,000 Scholarship presented during pageant and $5,000 for flour ($1,000 scholarships for 5 students ) ♦ Official product sponsor recognition for the Miss Blade USA Pageant ♦ Commercial tagging as official Miss Blade USA Pageant sponsor during telecast ♦ Miss Black USA Product/Service ment Endorsement ,as�i`£f Into ��, public ♦ Logo Placeon Miss Blade USA Cont T-shirts p ♦ Titleholder appearance at two annual events in c��i��;� w! ♦ Pre -and Post: pageant press conference inclusion € tern n - , 03 ♦ 40 tickets to Miss Black USA Talent preliminaries �r nr�1!! A. �I�r�sa�i ♦ 40 Tickets to Miss Black USA Pageant i✓i( Clerk ♦ 10 VIP passes to pageant events Y ♦ 4 VIP All Access passes to Miss Black USA Pageant events ♦ 20 Exhibit Booths with priority placement at Miss Blade USA "Creating a Diva" Expo ♦ Main stage showcase at Miss Black USA "Creating a Diva" Expo (1 hour) Tour Participation with 50 schools (product(sample distributed to 50,000 women 18-27) ♦ Name and/or logo printed on 50,000 SistierC POdWON ♦ Premium banner placement in pageant venue ♦ Sponsor link on Miss Black USA website tour pages • Presidents Package participation ♦ One Round trip airfare to Miss Black USA Pageant for company representative One 3 -day accommodation at Miss Black USA host hotel for company representative a.3- - 49.2. $125,000 $5,000 (minimum)Scholarship presented during tour ($500 scholarships for 10 students ) Gold Sponsor ♦ Full Page Advertisement in Miss Black USA Souvenir Journal ♦ Sponsorship of 1 contestant ♦ 15 Exhibit Booths at Miss Black USA "Creating a Diva" Expo ♦ Main stage showcase at Miss Black USA "Creating a Diva" Expo (1 hour) ♦ Tour Participation with 50 schools (product/sample distributed to 50,000 women 18-27) ♦ Logo placement on all printed advertisements ♦ Logo Placement on Miss Black USA Contestant T-shirts ♦ 35 tickets to Miss Black USA Talent preliminaries ♦ 25 Tickets to Miss Black USA Pageant ♦ 6 VIP passes to pageant events 2 VIP All Access passes to Miss Black USA Pageant events ♦ Website link on Miss Black USA Website for 1 year (100,000 monthly hits) ♦ Advertisement Banner Ad on media partner site (EURweb) for 1 week (1 million hits daily) $W.00O $5,000 Scholarship presented in name of Sponsor to Miss Black USA Gift item for Queen (example: product for 1 year) Item for court (rwuier's up) and 45 other tents (example - product gitt bag) Silver Sponsor ♦ Banner Prominently displayed in venue during Miss Black USA Pageant ♦ Banner displayed in host hotel during week of Miss Black USA Page e)! -11Jv0d into, tha public ♦ Full Page Advealsement in Miss Black USA Souvenir 3ournaf &� s f -(I ♦ 10 Booth spaces at Miss Black USA "Creating a Diva" Expo Ti wi �i ♦ 20 tickets to Miss Black USA Talent preliminaries tri vili1i� cps t7rt ♦ 20 Tickets to Miss Black USA Pageant City Clerk ♦ 2 VIP passes to pageant events ♦ Tour Participation at 10 schools (product/sample distributed to 10,000 women 18-27) ♦ Logo Placement on Miss Black USA Contestant T-shirts ♦ Logo placement on all printed advertisements ♦ Website fink on Miss Black USA Website for 1 year (100,000 monthly hits) ♦ Advertisement Banner Ad on media partner site (EURweb) for 1 week (1 million hits daily) $45,000 $1,500 Scholarship presented in name of Sponsor to organization Gilt item for Queen (example: product for 1 year) Item for court (runner`s up) and 45 other marts (example - product gift bag) Bronze Sponsor ♦ Full Page Advertisement in Miss Black USA Souvenir 3oumal 03- 492 P $5,000 $500 of provided as scholarship presented in name of Sponsor for a contestant Gift item for Queen (exarnple: product lbr 1 year) *Optional Item for court (rurmer's up) and 45 other contestants (example - product gift bag) OTHER EVENT SPONSORSHIPS OPPORTUNITIES Event Sponsorship Benefits • Opportunity by company representative to present brief remarks • One reserved table and admission for 10 guests at the sponsored event • Promotional recognition in all published materials • Logo exposure at the sponsored event ♦ 4 Tickets to Miss Black USA Pageant • Multiple mention of company's participation at the sponsored event • Opportunity to distribute promotional items to attendees at the sponsored event • Listing in Souvenir Journal as Sponsorship provider Co-sponsorship opporttoddes are available Reoen-nn n Sponsor (110" each) Contestant welcome Reception (Public Event) VIP/Sponsors Reception Judges Reception Expo Reception Expo Main stage Pre -Pageant Reception Post -Pageant Gala Talent Preliminaries Reception 5wsno to public SEGMENT OPPORTUNITIES®naso^, o$1 with segment Spw worshiip Benefits � c i3o n 5 F a.3 ♦ Commercial Tagging after segment • Full Page advertisement in Souvenir Journal yrs oitia A. Thp s o n ♦ Sponsorship recognition in all published event materials City Clerk ♦ 10 Tickets to Miss Black USA Pageant ♦ Listing in Souvenir Journal as Sponsorship provider Pageant Segment Sponsors ($50.000 of which 5k goes toward scholarship) Sportswear segment Honorary Miss Black USA segment Formal Wear segment Talent segment Q&A Segment Other Eve Contestant Beach Party (Public event) ($10.000) Honorary Miss Black USA Awards Dinner (Public Event) ($75,000) Parapharnaiia/Other Sponsor Souvenir Journal Sponsor Contestant T-shirt Sponsor Contestant Bag Sponsor Contestant Photo/Comp Card Sponsor 03- 492 Mechanics Min Black USA Pageant August. 22 and 23, 2003 in sunny Miami Florida Paget nt expected to reach 3,900 event attendees and S million te*vWon viewers Full Page Advertisernag In Miss Black USA Souvenir Journal Pageant August 23, 2003 (15.000 copies printed for distribution at the Miss Black USA I'Veant. and Exposition) Aehertisaag Includ"n (your company) logo placed on all Miss Black USA Pagemr. Bqx), and Tow print advertisements, including, newspaper. magaine, and Flyers as well as nuation on radio, television and Internet ads. *Pre, Pageant pkboriaYent showcasing SOterns in2-4page rrggrzine Layouts. Pictorial will appear in national mWzines (Honey Mqmdn% Today's Black Man, Hype Hair, Heart and Soul, *Tmence, "Upscale, "One World, Today's Black Woman) *Wa yet anfirmed Booth at Mks Black LISA "Creating a Dunt" Expo Expo August 23rd and 24d4 2003 The Civathig a Diva Bqxxition will be held during the weekend of the Miss Black USA Pageant The exposition will Include Fashion and beauty rebted products, services, seminars. makeavers, entertainment, and product demonstration Main stow simWicase Opportunity W uOlIze main stage for product Whim show product demonstration, or other showcase, Rresit Tour Particiindjon (Prodwwsarnpie disbauted to 100,000+ women qga$ 18- 27) g.27) Tour Septernber 1, 2003 - March 15, 2004 TM M= Black, USA Rearuament Tour begins September I 2W3 The Tour inchodes 100 Historical Black Call"m and tkuverstmm additional Unwerwtwsg hqh sdxx�k vraft and national urban events. SlsterCareQ" packiges (products and samples specifically targeted for demographic) will be distributed at all pwddpa*g institutions. Minimum I 00,000 black women 18-27 reached. 120 PresideWs packages will be distributed and delivered to the presidenft of the HBCLrs. Only prerruiunu items will be Included in the Fe*Ws packages. * Website flak on Miss Bback USA Webs" for I year (100,000 nwohly bib) * Advertisement Balmer Ad an rnedia, partner site (EURweb) for I week (I rnffilon bib daily) For additional exposure including broadcast inclusion and product awkWhAy, please contact john Bowman in sponsorship and marketing at 314-469-9671 For more hd6rmetion rVIR"fing this prC408ak Please contact Ingrid Owens 314-43848 0 Kiss Black USA 12710 Meadowdale Submitted i' -0i0 tia? St Louis, MO 63138 recur in conne Sponsor--h4Qmb"ckusa.oq item PriAcilla A. Thorripson City Clerk %-, -_03- 492 Who will be Miss Black USA 2003 ? The Miss Black USA Pageant picks up where traditional pageants leave off with regard to cutting edge entertainment. With imaginative production and star-studded participation, this event captures the broad African-American, urban and the youth market. Who: 50 Contestants representing each of the fifty states What: Compete for the coveted title of -Miss Black USA 2003 When: August 22nd and 23rd, 2003 itte Into the public roc;; .r` �� oo�r�e�tion ith Where: Sunny Miami, Florida item The Producer P"�orf~tii:�son City Clerk Producer: Reginald Rutherford Mr. Rutherford boasts 20+ years in the industry. He has produced awards shows such as The Soul Train Awards, Lady of Soul Awards. Other production credits include, The Bachelor (reality series), Extra and The Color Purple. Mr. Rutherford resides in Los Angeles The Music Director Music Director: Kurt (KC) Clayton Mr. Clayton is a well established music producer/director who received a Grammy nomination this year for his musical expertise. He serves as president of the Grammy's (Memphis Chapter), as well as current music director for The United We Funk All -Stars, Phil Perry, Howard Hewitt, Tony Terry, and The Bar -Kays. Mr. Clayton resides in Memphis 50 compete- _ on 9' `'' ns ,L-A eova.L.e Tit -le 03- 492 INFO Re: Miss Black USA Org History - The Miss Black USA Scholarship and Development Foundation has been the preeminent pageant for women of color since 1986. Since that time, ten titleholders, hundreds of state titleholders, and thousands of local contenders have made The Miss Black USA Pageant a national tradition. • Direct Communications, a marketing company, purchased the licensing and naming rights in 2001. • Ingrid Owens was named Executive Director in November 2001 Corporate Detail - The Miss Black USA Foundation, a Maryland Corporation, was incorporated May 16, 1986. The Miss Black USA Foundation is a non-profit charity based organization recognized under Section 501(c)3 of the Internal Revenue Code. Hot off the Press - • The Miss Black USA Pageant will be held in Miami, Florida August 237 2003. • Summer 2002 watch for Miss Black USA on the Weakest Link • Spring 2003, watch for Advisory Board Member, Betty Thompson on NBC's Life Moments ,p �^' /� a p-� rGtico (a i X item ��.,,,;a,,u�er� s Fri tt�c��ii,B�a ��,=. `�_.. ### hol lipsc)n City Clerk 03- 492 Sponsorship Dist (Current and Previous list) Anheuser Busch* Anna Mae Martin Foundation Adams Mark Hotels AFLCIO (Auto Union) Bank of America Black Enterprise Magazine Black MBA Association Carson Products Company City of Miami Congressional Black Caucus Clear Channel Radio Coca-Cola Cosmetology Network Collegiate Village Daimler Chrysler * Dudley's Cosmetics Edward Jones Essence Magazine Hair Art Howard University Household Financial Human Development Corporation (HDC) Iman Cosmetics JC Penney Kwame Building Group Lets Go Vote *StM in negotiaions Linden New Day Publishing Luster Products Madvoice.com Marshall Faulk Foundation McDonalds Merisant Corporation (Equal Sweetener) Missouri Lottery NAFEO (National Assoc. for Equal Opportunity in Higher Education) National Car Rental Procter and Gamble* Netech Communication Phatfarm Rabercom (RadioScope and Eurweb) Reed's Jewelers Texas College University of Missouri Vanguarde Media Wal Mart Watches, USA LLC WCI Communications Worldwide Technologies* Submitted Into the public ,Licord in connection ith ,tem w&3ons A Pris ilia A. Thom son City Clerk 12134 W=WngWn tn. gh Rwr St tods,1O 63103 Phone: 314-241-5700/314-469-9673 Fax877-682-4816