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TO: Jessica Rodriguez
Assistant Agenda Coordinator
City of Miami
FROM: Ringo Cayard, CEO
Haitian American Foundation, Inc.
DATE: March 18, 2003
Please place Greater Miami Carnival/Mardi Gras on the next City of
Miami Commission Agenda on March 27, 2003, for personal appearance
and waiver for in Kind service regarding the upcoming event on April 13,
2003, in Downtown Miami,
CORPORATE OFFICE, 5080 BISCAYNE BLVD_, MIAMI, FL 33137 TF1..: 305-758-3338 FAX: 305-758-3238
03- 270
"'aitq of Miami, Xfortiba
MANUEL A. DIAZ
MAYOR ;"'_" g�Yr
June 3, 2002
Greetings:
3500 PAN AMERICAN DRIVE
MIAMI, FLORIDA 33133
(305) 250-5300
FAX (305) 854-4001
As Mayor of the City of Miami, I am pleased to inform your
that I have recently accepted Mr. Ringo Cayard, Executive Director -
of the Haitian American Foundation, Inc.'s invitation to Chair the!
Committee organizing "Miami Mardi Gras 2003"
Miami is the ideal location for this event. We are known for.
hosting the Orange Bowl Parade, major sporting events, such as.
numerous Super Bowls, the 96 Olympic Soccer Games, and many -
other exciting local and international community attracting events.
In addition to the natural geographical and environmental blessings:
of sun, sand and sea, Miami's world-renowned cultural diversity will..
provide the "Miami Mardi Gras 2003" with the warm and inviting:
atmosphere that will assure the success of the event.
In my capacity as Chairman of the Committee I intend to
endeavor diligently to ensure the realization of the "Miami Mardi
Gras 2003" in Downtown Miami.
I look forward to working closely with the "Miami Mardi Gras
2003" committee members to ensure a culturally unifying event, that
I expect to be a certain economic boost to the City, and of course a
great time to be had by all.
Cordially,
03- 270
CLttj of fflia it, �Tlvrtoa
MANUEL A. DIAZ
MAYOR
Mr. Ringo Cayard
Greater Miami Mardi Gras
5080 Biscayne Blvd
Miami, FL 33137
Dear Ringo,
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February 18, 2003
3500 PAN AMERICAN DRIVE
MIAMI, FLORIDA 33133
(305)250-5300
FAX (305) 854-4001
I would like to take this opportunity to thank you for your time and effort in the
development of a Mardi Gras event to be held in the City of Miami. I am especially
cognizant of the financial commitments made by you to date. As I have indicated to you
in the past, I truly believe that the Miami Mardi Gras will be a great event for our City,
one that will promote tourism and continue to enhance our standing as a World City.
After our several discussions, I would suggest that our planning for the event
proceed as follows. My Special Events Office will serve as your point of contact with the
City. This newly created Office has been tasked with developing community grant
programs to better serve event promoters in the City. The Office has recommended, and
you have agreed, that a promotional kick-off event be held on April 13`)', 2003. The kick-
off event will, among other things, announce the inaugural Miami Mardi Gras to be held
February 20-24, 2004. This event could also form part of the many celebrations planned
this year to commemorate the Haitian Bicentennial.
I am prepared to recommend to the City Commission that we assist you with in-
kind services for the kick-off event. Ms. Spence, the Director of the Official of Special
Events, will meet with you and City staff to determine the level of such a commitment.
Once that level is ascertained, I will request that a resolution be prepared for Commission
approval.
I look forward to working with you.
Sincerely,
/ 6
Manuel Diaz
Mayor
03- 270
TOTAL
CITY OF MIAMI
CASH
GRANT
*IN-KIND
EXPENSES
REQUEST
CONTRIBUTIONS
ORGANIZATION'S PERSONNEL
ADMINISTRATIVE:
NUMBER OF EMPLOYEES:
01
24,000
0
ARTISTIC: NUMBER OF
ARTISTS AND PERFORMERS:
1,450
170,000
00
TECHNICAL: NUMBER OF
EMPLOYEES:
06
10,000
OUTSIDE ARTISTIC FEES: NUMBER
OF ARTISTS:
60
27,000
OUTSIDE OTHER FEES: NUMBER OF
EMPLOYEES:
x
MARKETING/PUBLICITY
86,500
40,000
115,000
PRINTING
5,017
0
POSTAGE
IN COUNTY TRAVEL
OUT OF COUNTY TRAVEL
EQUIPMENT RENTAL (FLOATS)
3,650
10,000
EQUIPMENT PURCHASE
SPACE RENTAL
30,500
INSURANCE
10,000
10,000
UTILITIES
SUPPLIES/MATERIALS
3,000
0
OTHER COSTS (ITEMIZE BELOW:
City Services
9,423
9,423
Generators, Port-0-johns
29,263
0
Barricades
20,724
0
Bleachers: scaled down
40,000
0
Portable radio, transportation
9,700
0
Refreshments, costumes
16,130
0
Parking, security, other equipment
8,179
8,179
Sanitation
10,000
10,000
Police
65,000
65,000
Fire
9,000
9,000
TOTAL
577,086
171,602
115,000
rlgQJECT TOTAL,INCLUDING GRANTS, IN KIND
CONTRIBUTION'AND CORPORATE SPONSORSHIP
692,086
03- 270
ORGANIZATION'S PERSONNEL
ADMINISTRATIVE:
NUMBER OF EMPLOYEES:
ARTISTIC: NUMBER OF
ARTISTS AND PERFORMERS:
TECHNICAL: NUMBER OF
EMPLOYEES:
OUTSIDE ARTISTIC FEES: NUMBER
OF ARTISTS:
OUTSIDE OTHER FEES: NUMBER OF
EMPLOYEES:
MARKETING/PUBLICITY
PRINTING
POSTAGE
IN COUNTY TRAVEL
OUT OF COUNTY TRAVEL
EQUIPMENT RENTAL (FLOATS)
EQUIPMENT PURCHASE
SPACE RENTAL
INSURANCE
UTILITIES
SUPPLIES/MATERIALS
OTHER COSTS (ITEMIZE BELOW:
City Services
Generators, Port -0 -johns
Barricades
Bleachers: scaled down
Portable radio, transportation
Refreshments, costumes
Parking, security, other equipment
Sanitation
Police
Fire
01
1,450
06
60
TOTAL
PRQJECT TOTAU-1NCLUDING.GRANTS INKIND
CONTRIBUTION'AND CORPORATESPONSORSHIP
TOTAL
CASH
EXPENSES
24,000
CITY OF MIAMI
GRANT *IN-KIND
REQUEST CONTRIBUTIONS
0
170,000
00
10,000
27,000
w
86,500
40,000 115,000
5,017
0
3,650
10,000
30,500
10,000
10,000
3,000
0
9,423
9,423
29,263
0
20,724
40,000
0
0
9,700
0
16,130
0
8,179
8,179
10,000
10,000
65,000
65,000
9,000
9,000
577,086
171,602 115,000
692,086
03- 270
PRESS RELEASE
The Greater Miami Mardi Gras (GMMG)--the first of an annual event akin to
Mardi Gras in New Orleans ---will take place Sunday, April 13`x' in downtown
Miami. Live musical bands on floats, elaborately costumed dancers, singers and
other performers will participate bringing the rich carnival tradition of Brazil, the
Caribbean, Africa and Central and South America to Miami's Biscayne Boulevard
from SE 2 Street to NE 5 Street. Carnivals are a part of any large North American
city where Caribbean people have settled: Toronto, San Francisco, New Orleans
and New York.
GMMG is a project perfectly suited to lure tourists; the name alone already implies
grand festivities and an opportunity for the visitor to enjoy another facet of Miami -
Dade. The event is expected to attract visitors in Miami -Dade hotels and who will
contribute directly or indirectly to tourism -based businesses, city and county coffers
and general retail business.
This family oriented event will consist of floats, dancers, costumes, marchers, live
bands, representing various nations:
✓ Junkanoo band from Bahamas
✓ Estempa de Colombia, folkloric dancers
✓ Steel Pan Symphony, Trinidad
✓ T -Vice, Sweet Mickey, Zenglen, Nulook, Djanaye (Roots Band) and Bann-
Rara dancers from Haiti
✓ Byron Lee & Dragoniers from Trinidad & Tobago and Jamaica
✓ Paulo Gualauno Brazilian and Latin Sound, Samba dancers with luxurious
carnival costumes
✓ Bolivia Magical Ballet Folklorico
✓ Groupo Niche, Colombia
✓ Jose Estefan y la Patroilla Quinee (15), St. Domingo
Contact: Mr. Ringo Cayard, CEO
03- 270
_— _ Corporate Office, 5080 Biscayne Blvd. Miami, FI 33137 - Tel: (305)758-3338 Fax: (305)758-3238
GREATER MIAMI MARDI GRAS BACKGROUND INFORMATION
Between 1982 and 1985, a group of Miami businessmen organized an annual carnival
similar to Mardi Gras in the Lemon City area of Miami. (Please see attached newspaper
article.)
On Sunday, April 13, 2003, Miami, the "Magic City" and melting pot of vibrant
ethnicities, will be the venue of South Florida's first full-scale Mardi Gras celebration.
The Greater Miami Mardi Gras is sure to attract tourists and locals alike. It will be a
unique experience. Apart from the social and cultural value of this event, it has the
potential of becoming an important regional "export" industry through the tourism
market.
Mardi Gras originated in Italy, in medieval times, as a celebration to mark the beginning
of Lent, a forty day Catholic observation. In many parts of the world where Catholic
Europeans set up colonies and entered into the slave trade, Mardi Gras took root. It is
celebrated in Louisiana where African-Americans mixed with French settlers and Native
Americans. It is also celebrated in several cities of the United States where Caribbean
people have settled, and it is now being celebrated in San Francisco. Some cities in
Canada also celebrate Mardi Gras.
The City of Miami is similar to the City of New Orleans where the celebration of Mardi
has enjoyed worldwide fame over the years. Both cities are blessed with natural beauty
and ethnic diversity. The success of the New Orleans Mardi Gras has been largely due to
the support and commitment of the City government. Likewise, with the support of the
City government, the Greater Miami Mardi Gras will be assured of success. One
distinctive feature of the Mardi Gras celebration in Miami will be our focus on family
values.
The Greater Miami Mardi Gras will bring members of our diverse community together
by highlighting commonalities while providing an opportunity to explore and celebrate
our uniqueness. In addition, the Greater Miami Mardi Gras will bring together visitors
and locals, thereby promoting tourism in an exciting and personal way.
03- 270
FROM : LIGHT & SOUND EQUIP -:NT PHONE NO. : 3052333434 Mar. 26 2003 08:22PM P1
VP RECORD DISTRIBUTORS
(FLORIDA DIVISION)
WHOLESALE/DISTRIBUTOR OF REGGAE. of SOCA MUSIC
WED 6022 S.W. 21 Street, Miramar, FL 33023 USA • Phone: (954) 966-4744 • Fax: (954) 966-8766
NRES AHEAD M REGGAE MUSIC
March 26, 2003
Ringo Cayard
The Greater Miami Mardi Gras 2003
5080 Biscayne Boulevard
Miami, FL 33137
It would be our pleasure at VP Records to assist you with first ever Greater Miami Mardi Gras 2003. We
are committed to promoting cultural arts and events that help support the unification of our community.
VP Records will provide three of our hottest acts (Tanto Metro & Devonte, Wayne Marshall and Sasha),
and we'N also supply a popular radio deejay (Waggy T) and radio host (Papa Keith) of 99 Jami for the
event. The fore mentioned talent will be avagable to perform on the VP Records float and otherwise on
Sunday, April 13, 2003 for The Greater Miami Mardi Gras 2003.
We would need for The Greater Miami Mardi Gras to provide the following as already agreed:
• Flight from JFK (New York) to MIA (Miami) on Saturday, April 12, 2003 for Karen Chin (Sasha), and
Dwayne McKay (Steelie Bashment), 2 room, 2 nights hotel accommodations (Sat. & Sun.), and
335/day per -diem (each).
• Flight from KIN (Kingston, Jamaica) to MIA (Miami) on Sunday, April 13, 2003 for Wayne Mitchell
(Wayne Marshall), and Sharon Burke (manager), 2 rooms, 1 night hotel accommodations (Sun.),
and $35/day per -diem (each).
• M. Wolfe (Tanto Metro), W. Passley (Devonte), and H. Chung (label rep.) need 3 rooms, 1 night
hotel accommodations (Sun.) and $35/day per -diem (each).
• A 15 passenger van and a mini van, or 3 mini vans for ground transportation available Saturday
morning and will be returned Monday evening.
Please review and let us know if these request can be meet. We are looking forward to being a part of
this first-ever event and help make an annual success.
Thank you for letting us be a part of history in Miami, as we kindly await your response.
Sincerely,
Keith Walcott
Promotions Director
cc: Howard Chung, GM
03- 270
W
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onsomhip Wategories
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I. Title / Diamond $ 100,000- Up
• Company name will appear in the presentation of the event ie. "The City of
Miami and (your company) proudly present GMMG 2003.....
• Exclusive add in local newspaper and local television announcing company as
title sponsor of GMMG 2003
• Full page on GMMG 2003 website to be used exclusively by company
• Company is the official sponsor for select events.
• Company logo appears on all promotional materials and items
(flyers, invitations, T-shirts, billboards, website, promotional vans and buses.)
• Company link to and from Miami Mardi Gras website.
' Company logo or name appears in all media (print /radio/television
Advertisements)
• Company signage in all areas of events.
• Exclusive vendor product / merchandise booth space during the festival
for display, sales, or sampling
• Honorary Guest at Mayor's Masquerade Ball
• VIP passes to King and Queen Selection and all other events.
• Company representatives appear on Grand Marshall float during parade
2. Platinum - $50,000- Up
• Company is the primary sponsor for certain events.
• Company logo appears on all promotional materials and items
(flyers, T-shirts, billboards, website, promotional vans.)
• Company link to and from Miami Mardi Gras website.
• Company logo or name appears in all media (print /radio Advertisements)
• Exclusive vendor product /merchandise booth space during the festival for
display, sales, or sampling
• VIP passes to King and Queen Selection and all other events.
• Company representatives appear on Grand Marshall float during parade
Corporate Office, 5080 Biscayne Blvd. Miami, FI 33137 < Tel: (305)758-3338 Fax: (305)758-3238
03- 270
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3. Gold - 25,000- Up
• Company is the main sponsor for select events.
• Company logo appears on all promotional materials and items
(flyers, invitations, T-shirts, billboards, website, promotional vans and buses.)
• Company link to and from Miami Mardi Gras website.
• Company logo or name appears in all media (print /radio/television
Advertisements)
• Exclusive vendor product / merchandise booth space during the festival
for display, sales, or sampling
• VIP passes to King and Queen Selection and all other events.
4. Silver - $15,000- Up
• Company logo appears on all promotional materials and items
(flyers, invitations, T-shirts, billboards, website, promotional vans and buses.)
• Company link to and from Miami Mardi Gras website.
• Company logo or name appears in all media (print /radio/television
Advertisements)
• Exclusive vendor product / merchandise booth space during the festival
for display, sales, or sampling
• VIP passes to King and Queen Selection and all other events.
S. Bronze - $10,000- Up
• Company logo appears on all promotional materials and items
(flyers, invitations, T-shirts, billboards, website, promotional vans and buses.)
• Company link to and from Miami Mardi Gras website.
• Company logo or name appears in all media (print /radio/television
Advertisements)
6. General - under $10,000
• Company/Individual is mentioned in newspaper/magazine adds, and on GMMG
website as sponsor/supporter of GMMG 2003.
Corporate Office, 5080 Biscayne Blvd. Miami, FI 33137 - Tel: (305)758-3338 Fax: (305)758-3238
03- 270
K. J looms as one of the largest and most rful of Florida's metropolitan areas, due
mainly to its history as a maritime crossroads. A melting pot of cultures, you can find an
enormous variety of things to see and do in Miami, from sampling steaming Caribbean dishes
(all the rage in gourmet circles these days), to visiting former Mediterranean -style mansions of
Miami's rich and famous.
Miami carries a wide variety of attractions including art museums, parks, exotic animal
s and historical areas. Nearby, lies the largest subtropical wilderness
Florida's Everglades National Park. Nowhere else could you explore a
late jungle, a beachside boulevard filled with Art Deco architecture
ind an ancient Spanish monastery all in one day. If it's unusual or
intriguing, Miami's got it!
shobbing Et NightliFe
-lopping isn't as big a pastime in Miami as it is in a lot of cities, but
still plenty here to keep you busy when shopping for gifts or things
our trip by. Fantastic shopping malls with unbelievable decor are the
main means of tracking down the perfect item. And those little boutiques and shops that
are so fun to explore also make their homes here.
Because it is such a melting pot, you can satisfy any craving you might have here. Maybe
you're in the mood to try some traditional Southern fare of fried okra and hushpuppies, or a
Florida favorite, conch fritters. If the spices of Cuban food have your mouth watering, there is
an endless array of places to go. Haitian, Jamaican, Trinidadian, Japanese, Thai, French
restaurants ..... what'li it be today?
Nightlife runs the gamut too.
From R&B and Hip Hop, to
industrial, to Rock 'N' Roll
favorites, to the popular reggae
sounds. Miami is the place to
be, whatever your choice for
the night. This is the only city
in the great state of Florida
where you will find this much
variety and excitement.
03- 270
0 C—xa RI I Es
WN
Almost a destination in itself, the Bayside Marketplace on Biscayne Bay offers shoppers a
' panoply of shops and boutiques, illustrating Miami's cultural richness. The pedestrian -
oriented Lincoln Road Mall offers unique shopping galleries, restaurants and performance art
spaces. In ritzy Coconut Grove, just south of downtown Miami, you'll find the Coco Walk
center filled with delightful outdoor cafes, boutiques, stores, bistros and bars in a European
atmosphere.
eufn-Fs
Cultural and historical events pop up nearly every month, including the Miami Reggae and
Caribbean Festival in the fall, the Art Deco Weekend Festival in January, and the Cuban Calle
Ocho Festival dominating nearly all of March. The festivities in Miami get started in January
with the Art Deco Weekend Festival in Miami Beach's Art Deco District which is a seven block
street festival celebrating the area's restoration. The Martin Luther King Jr. Parade and
Festival follows soon after, commemorating the work of the famous civil rights leader.
February rolls in with the internationally recognized Miami Film Festival featuring some of
the finest in silver screen art, shown at the Gusman Center for the Performing Arts. Strap on
your seat belts for the Grand Prix of Miami, a high-speed race along Biscayne Boulevard in
it the month with the
boat show in the east.
ionships at the Tennis
est international tennis
taste of Cuban culture.
ie ritzy Coconut Grove
and. Caribbean Festival
October gives way to
P Carnivale in Rio. In
frican-American culture
year winds down with
Biscayne Boulevard in
Which is being replaced
03- 270
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